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  • How to Wear Light Wash Denim Now (and Why We Need to Stop Being Afraid Of It)

    How to Wear Light Wash Denim Now (and Why We Need to Stop Being Afraid Of It)

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    For guys who found their style in the early 2000s, we were sworn off all denim that wasn’t dark. Fortunately for our range of options, things have lightened up.

    “We are kind of looking at a piece of clothing that has gotten a bad rap, right?” mused Daniel Baraka, a Primer style contributor who finds inspiration across different aesthetics and decades. “I think when it comes to my personal style, I love the challenge of taking a piece of clothing that is considered casual and trying to present it in a more refined way that just kind of ‘works.’”

    Historically, darker denim has been the go-to for most men seeking a sharper look. In fact, dark denim’s dominance over the last 15 years isn’t surprising. But cultural shifts in the past three years have revived the look. But why this shift? And why now?

    “I love to live between the lines, I love to live between universes. And so, with the resurgence of the light wash, high-waisted jeans, I acquired some as soon as I could. These are some vintage, classic high-waisted Levi’s 501s,” Daniel shares.

    lightwash jeans with a linen shirt and plaid linen blazerlightwash jeans with a linen shirt and plaid linen blazer

    His desire to blend historical fashion elements with modern trends illustrates the thoughtful approach needed when selecting the right pair of light wash jeans.

    Andrew wearing light was levis 501 with ocbdAndrew wearing light was levis 501 with ocbd
    Levi’s 501 in “Unleaded – Medium Indigo” / Read my full piece on the 501

    Why Millennials Think Dark Denim is Better

    Initially gaining popularity in the post-war years in westerns and with the likes of Marlon Brando and James Dean in the “misunderstood bad-boy” film genre, then again in the vibrant 1980s and grungy 1990s, light wash jeans have always represented a rebellious spirit.

    The light wash jeans worn by rock icons like Bruce Springsteen and Kurt Cobain stood in stark contrast to the formal attire of the continued stiff, big formality found in business and on Wall Street.

    Kurt Cobain pairs light wash jeans with a baggy cardigan in 1993

    Various subcultures, from punk rock to grunge to hip-hop, embraced light wash jeans as a key component of their distinctive styles. Punk bands like The Ramones paired them with leather jackets for an edgy look, while grunge musicians like Cobain favored their distressed, carefree vibe paired with baggy cardigans.

    johnny ramone wearing light wash jeans in concert in 1983johnny ramone wearing light wash jeans in concert in 1983
    Johnny Ramone in 1983

    In the hip-hop world, artists such as Run-D.M.C. and LL Cool J made light wash jeans a staple of urban fashion. Their relaxed and laid-back style became synonymous with the casual, spirited look of those eras.

    But as the new millennium dawned, young professionals in their 20s and early 30s found themselves navigating a changing work environment where the lines between professional and casual attire were blurring.

    We discovered a compromise in deep, dark, tailored denim, which balanced professionalism while maintaining a contemporary, casual vibe. By pairing these jeans with dressier items, they adapted to the evolving workplace, finding a universal foundation that could be dressed up or down as needed:

    A screenshot from Primer features three men wearing jeans and gray blazers. The first man wears light blue flared jeans with a red "X" below him. The second man wears dark blue bootcut jeans with a brown "X" below him. The third man wears dark blue straight leg jeans with a green checkmark below him. The text above reads "Dress Better Instantly! Dark, Straight Leg Jeans." To the right, red text says, "In 2011, we published this article, representing a shift in fit and fade from the decade prior." Below, there is additional text promoting dark, straight leg jeans for a polished look.A screenshot from Primer features three men wearing jeans and gray blazers. The first man wears light blue flared jeans with a red "X" below him. The second man wears dark blue bootcut jeans with a brown "X" below him. The third man wears dark blue straight leg jeans with a green checkmark below him. The text above reads "Dress Better Instantly! Dark, Straight Leg Jeans." To the right, red text says, "In 2011, we published this article, representing a shift in fit and fade from the decade prior." Below, there is additional text promoting dark, straight leg jeans for a polished look.

    The economic downturn of the early 2010s influenced both consumer priorities and men’s fashion, steering towards a more rugged and Americana-inspired aesthetic. This style emphasized “base” garments, such as crisp, dark denim, made from premium materials with a focus on craftsmanship and origin. These jeans embodied a desire for durability and timelessness, resonating with Americans facing financial uncertainties.

    As the decades have passed and trend cycles inevitably revolve, we’re again finding renewed interest in lighter denim – but not with the same style perspective as before:

    “We’re looking at a way to wear them that’s smart and looks modern. It feels trendy and classic at the same time.” Daniel tells me. We have something today we didn’t have when I published our article in 2011: The ongoing and inevitable casualization happening in society has brought us to a place where even light wash denim can be dressed up. Both of Daniel’s light-wash jeans-with-blazer looks featured here could very well make him the most dressed up in the room in many places.

    Today, many who embraced the dark wash trend in the 2010s find themselves hesitant towards this lighter resurgence. The resistance comes partly from the previous “unintentional” aesthetic that many felt was a staple of the 80s and 90s—a style marked by a seemingly accidental casual fashion sense that felt less polished and more spontaneous.

    Screenshot from Back to the Future featuring Jenifer and Marty in light wash jeans. The woman has curly hair and wears a light pink jacket over a white shirt with light blue jeans, holding books in her arm. The man has short hair and wears a denim jacket over a checkered shirt with blue jeans, carrying a red backpack and a skateboard with a colorful design.Screenshot from Back to the Future featuring Jenifer and Marty in light wash jeans. The woman has curly hair and wears a light pink jacket over a white shirt with light blue jeans, holding books in her arm. The man has short hair and wears a denim jacket over a checkered shirt with blue jeans, carrying a red backpack and a skateboard with a colorful design.
    Marty McFly’s double light wash is a time capsule

    Many people associate them with outdated fashion faux pas, such as poorly fitted “dad jeans” or acid-wash disasters from the 80s and 90s.

    obama practicing a pitch in light wash baggy jeansobama practicing a pitch in light wash baggy jeans
    President Obama made headlines in 2009 for his “dad jeans” when throwing the opening pitch at the All-Star game / White House

    But in a way, it makes sense for faded jeans to be popular now, even among the die-hard raw denim and selvedge fans from the 2010s. They have likely worn their crisp, dark jeans into beautifully faded light wash jeans over time. For those that truly embraced the long-term promise of dark, raw selvedge denim, continuing to wear them, now faded and as a lighter wash, was inevitable.

    A pair of Tellason selvedge denim made in 2008A pair of Tellason selvedge denim made in 2008
    A pair of now-faded Tellason selvedge denim made in 2008

    How to Style Light Wash Jeans Now

    Enter the contemporary casual aesthetic. Post 2020, silhouettes began to breathe easier, with looser fits gaining traction. As a result, footwear, too, underwent a transformation, moving away from the slender outlines to more robust, chunky designs.

    Lighter wash denim — with its sun-bleached hue — slots perfectly within this renewed aesthetic, providing a bridge between the past and the present, formality and playfulness.

    Analyzing Daniel’s outfit, he paired his light wash jeans with a crisp white linen shirt and a checked jacket. The contrasting white socks stood out, embracing another casual vintage aesthetic and adding a pop against his black shoes.

    man wearing light wash jeans with gray socks and black loafersman wearing light wash jeans with gray socks and black loafers
    Loafers

    It was a look reminiscent of the 80s, even hinting at the iconic style of Michael Jackson, the 60s with Paul Newman, or the 50s with Dean before that.

    close up of black loafers with light socks and light blue wash jeansclose up of black loafers with light socks and light blue wash jeans

    While many men’s fashion rules have favored dark wash jeans, light wash denim can be equally as striking in a modern context, if styled correctly. “There’s a few reasons why it works in the way that it works,” Daniel noted. “The very first is just contrast. We’re working on a lighter palette again.”

    man sitting on a couch wearing light wash denim with a blazer and linen shirtman sitting on a couch wearing light wash denim with a blazer and linen shirt
    See how else to wear this jacket

    The Real Benefit to a Lighter Wash: Contrast

    A lighter palette, as Daniel explains, is not just about the denim itself but about the overall ensemble. “I talk about palette very often when it comes to outfits because it’s a very easy way to have a cohesive outfit.”

    Contrast in style plays a crucial role in defining the overall impact of an outfit. Typically, we have seen high contrast Getups, where dark and light elements starkly differ, creating a visually striking look. Or low contrast with all dark tones, offering a sophisticated, evening style.

    Two men are standing in separate photos side by side. The man on the left is dressed in a black sweater, dark gray jeans, and brown lace-up boots. He has short hair and is posed thoughtfully with one hand on his chin and the other in his pocket against a plain gray background. The man on the right is wearing a white hoodie, black pants, and beige high-top sneakers. He is also wearing a black baseball cap and has a short beard. He is standing in front of a light-colored draped fabric backdrop, with part of a green plant visible to the left and an armchair on the right.Two men are standing in separate photos side by side. The man on the left is dressed in a black sweater, dark gray jeans, and brown lace-up boots. He has short hair and is posed thoughtfully with one hand on his chin and the other in his pocket against a plain gray background. The man on the right is wearing a white hoodie, black pants, and beige high-top sneakers. He is also wearing a black baseball cap and has a short beard. He is standing in front of a light-colored draped fabric backdrop, with part of a green plant visible to the left and an armchair on the right.
    Left: Low contrast Right: High contrast

    However, the versatility of contrast also allows for lighter, low contrast combinations, which blend similar tones to create a seamless aesthetic:

    A man with short hair and a short beard is standing in front of a light-colored draped fabric backdrop. He is wearing a tan suede jacket, a white long-sleeve shirt, beige pants, and brown leather boots. He has one hand in his pocket and the other resting by his side. A man with short hair and a short beard is standing in front of a light-colored draped fabric backdrop. He is wearing a tan suede jacket, a white long-sleeve shirt, beige pants, and brown leather boots. He has one hand in his pocket and the other resting by his side.
    Low contrast with similar hues

    Before the resurgence of light wash denim, achieving such a look typically required substituting jeans with lighter alternatives like chinos or linen trousers. Now, light wash jeans reintroduce denim into the low contrast equation, offering a stylish yet understated option for creating outfits that are both cohesive and suited to the demands of the spring and summer seasons.

    When exploring the range of lighter shades available, it’s important to consider the overall vibe they bring to an outfit. Opting for “organic” shades that look naturally faded can provide a more refined look compared to more eccentric acid wash or overly distressed styles. This choice in shade and wash plays a significant role in crafting an outfit that feels both modern and authentically vintage.

    “I’ve worn these denim jeans in more casual outfits and less casual ones,” Daniel adds, illustrating the adaptability of light wash jeans across various settings. Continuing the style requirement introduced at the turn of the century, this flexibility is key in a wardrobe that values both function and style, enabling an effortless approach to everyday dressing.

    Andrew wearing light wash jeans with a harrington jacketAndrew wearing light wash jeans with a harrington jacket
    Levi’s 501 with a Harrington jacket

    How to Incorporate Lighter Wash Jeans into Your Style

    For the everyday guy, wearing lighter denim again might come with a fear of returning to an old way of dressing. But with a few simple ideas, even the most style-averse gentleman can gracefully integrate light wash denim into his intentional wardrobe:

    1. Start Simple: Before diving deep, begin with a classic, straight fit like the Levi’s 501s. It’s enduring, versatile, and provides a great foundation to build upon.
    2. Focus on Fit: While loose silhouettes are in, it’s essential to find a fit that complements your personal style and body type. Avoid overly baggy or skin-tight options. Choose an inseam that allows a subtle break but not excess stacks.
    3. Pair with Staples: Don’t overthink it. Start by wearing your light wash jeans with wardrobe staples like solid-colored tees, polo shirts, or a classic white button-down. It’s a fail-safe combo that always works.
    4. Footwear Fundamentals: Whether it’s your white sneakers, casual loafers, or leather lace-ups, light wash denim pairs effortlessly. The key is to match the silhouette of the shoes with the fit of the jeans. Looser pants feel complemented by chunkier footwear. To further avoid the Dad jean look, don’t wear your straight fit light wash denim with modern running sneakers.
    5. Layer Thoughtfully: Throw on a navy blazer, a casual Harrington jacket, or even a soft cashmere sweater. Lighter denim can act as a neutral base, allowing for varied layering possibilities.
    6. Trust the Process: Style, at its core, is about personal expression. Over time, with experimentation, you’ll discover combinations that resonate with your personal style. Give it time and trust the journey.

    While dark denim will always have its revered spot, light wash is offering a welcome addition to the options we have. So, for those also looking to live “between the lines” or simply searching for a change, light wash denim might just be the modern (and vintage) twist you’re after.

    What will you pair yours with?

    Light Wash Jeans Quick Picks:

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    Andrew Snavely

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  • This is Spring’s Perfect Jacket

    This is Spring’s Perfect Jacket

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    It’s pretty impressive that both nerdy Clark Kent and suave superspy James Bond wear the same spring jacket style.

    There is arguably no other jacket in the world of menswear that simultaneously embodies effortless “cool” and “buttoned-up” prep as well as the Harrington jacket, which has become a sartorial symbol of refined, yet rugged masculinity.

    The Harrington jacket is a waterproof waist-length, zippered jacket with a stand-up collar, snap-button throat latch, elasticized cuffs and waistband, slanted flap pockets, and a distinctive tartan lining.

    What is a harrington jacket: raglan sleeves, stand collar, double vertical pockets, cotton-poly fabric, ribbed cuffs and waist, double slider zipper

    Originally designed for golfers in the 1930s by the British brand Baracuta, the Harrington has certainly always belonged in the old-school preppy aesthetic, but it was also revived time and again by the UK counterculture scenes of the ‘60s, ‘70s, and ‘80s like mods, punks, and hipsters.

    harrington jacket outfit inspiration with white t-shirt, jeans, and black bootsharrington jacket outfit inspiration with white t-shirt, jeans, and black boots
    Worn with a pocket tee, straight fit Levi’s 501 and a chunky chelsea boot

    But the Harrington – known in the early days as a “Blouson” – was not just for golfers, rockers and rebels. Sometimes also referred to as a golf jacket or windbreaker, the Harrington jacket has also been the casual outerwear of choice among many US Presidents whenever they eschewed the suit and tie. JFK wore it while sailing, Bill Clinton almost made it his unofficial trademark, and it was often George W. Bush’s choice for when he was “out in the field”, addressing first responders or aircraft carriers.

    “Blouson” is derived from the French Proveçal dialect for “short wool”. What we call “Harrington” has come to be a bit of a generic umbrella term for a casual collared jacket that is loose, short, and/or cinched around the waist.

    You can count the World War II-era Flight Jacket as one of its relatives, and it’s also a cousin to similar styles like the Eisenhower or Bomber jacket. The lines between these styles have been somewhat blurred by the modern retail world so these monikers have become somewhat interchangeable. But we’re focusing here on the Harrington in the most traditional sense: lightweight, with a stand collar, ribbed or tapered waist, and slanted or vertical pockets.

    james dean in a harrington jacket in rebel without a causejames dean in a harrington jacket in rebel without a cause
    One of the earliest and most celebrated of the Harrington’s many Hollywood appearances.

    Rebel With a Jacket

    James Dean famously donned a McGregor Drizzler jacket, an American counterpart to the British Harrington jacket, in the 1955 film “Rebel Without a Cause”, in which he gave it a defiant, uncouth flair by wearing it half zipped, showing off another style symbol of ‘50s youth: the plain white T-shirt.

    jacket from rebel without a causejacket from rebel without a cause

    Famous Men Wearing a Harrington Jacket

    It didn’t all start with James Dean and JFK. To many, Elvis Presley’s turn in the “Blouson” jacket in the 1958 film “King Creole” is just as iconic.

    elvis wearing a harrington jacket production still from King Creole, a hal willis productionelvis wearing a harrington jacket production still from King Creole, a hal willis production
    One of the earliest kingmakers of the Harrington? The King himself

    Frank Sinatra and Steve McQueen were so often photographed in the jacket in both their movies and personal lives that you could almost consider them unofficial ambassadors of the Harrington.

    Steve McQueen in the 1968 film Thomas Crowne Affair wearing the original Baracuta G9, the jacket that started it all

    In the 1960’s the jacket was famously worn by actor Ryan O’Neal in the primetime soap “Peyton Place” – and his character’s name was (hence the jacket’s nickname). But the man who should really be credited with the name “Harrington” catching on is John Simons, owner of the Ivy Shop, a trendsetting clothier in southwest London. After receiving the new G9 from Baracuta, Simons displayed it in his windows with a card attached to it. On the card he wrote “The Rodney Harrington Style”. After a while, he and his associates just started calling it the Harrington.

    Pop culture icons like Ol’ Blue Eyes came to be so strongly associated with the jacket that in 2007, Baracuta celebrated their 70th anniversary by releasing a line of special edition G9 jackets with quotes by Presley, McQueen, and Sinatra printed on the lining

    Even Arnold Palmer was so taken by the jacket that he collaborated with Baracuta when he launched his menswear collection in 1970.

    christopher reeve in Superman II wearing a tan Harrington jacketchristopher reeve in Superman II wearing a tan Harrington jacket
    Christopher Reeve as Clark Kent wearing a Harrington jacket in 1980’s Superman II

    Almost 30 years later, Daniel Craig’s James Bond donned this slimmer cut Tom Ford version worn in 2008’s “Quantum of Solace”. It’s pretty impressive that both nerdy Clark Kent and suave superspy James Bond wear the same spring jacket style.

    Daniel Craig James Bond Harrington Jacket from Quantum of SolaceDaniel Craig James Bond Harrington Jacket from Quantum of Solace
    A battle-worn Harrington was especially fitting for Craig’s incarnation of 007: at the intersection of classic British elegance and rough-and-tumble rogue. Read our (00)7 Secrets to Bond’s Timeless Style

    But the Harrington isn’t just a costume for unique and retro characters. Theo James’ refined, everyday casual style in Netflix’s recent “The Gentlemen” proves it can be worn in a smart casual way.

    theo james wearing a harrington jacket in The Gentlementheo james wearing a harrington jacket in The Gentlemen

    Jeremy Strong’s Kendall Roy from Succession wears a suede version to create a neutral-toned, refined casual style.

    suede harrington from successionsuede harrington from succession

    And if after all that you’re still not convinced that a regular guy can rock the Harrington, everyman Bill Burr in Old Dads shows it’s an easy jacket to wear with anything:

    bill burr wearing a harrington jacketbill burr wearing a harrington jacket

    The G9

    If we’re going to talk about the true origin of the Harrington (aka the classic Blouson), we must go back before its rebellious years to 1937, when Baracuta owners John and Isaac Miller of Manchester first started making what they called the “G9 Blouson”, with its stand-up collar, knit cuffs and waist, and slanted flap pockets. Another distinctive feature of the G9 was its red and green tartan lining.

    Baracuta jacket labelBaracuta jacket label
    This plaid was signed off by Simon Fraser, 24th Lord of the prominent Highland Scottish Clan Fraser of Lovat – now that’s old school

    At the time, Baracuta was known for its functional rainwear and was once a supplier to the British troops in 1945 and for England’s World Cup Champion team in 1966 – but when the G9 landed in the US, it quickly became their defining pièce de résistance. The durability and light insulation of the jacket has made it official issue for postal workers and firefighters, as well as the police departments of Germany, Austria, Israel, New Zealand, the UK, and the US.

    How to Wear a Harrington Jacket

    The original G9 was designed for action (the “G” stands for golf). So you can look good in your Harrington even with a simple t-shirt and jeans (a la James Dean), and your favorite pair of boots or sneakers.

    green harrington jacket with white t-shirt and levi's 501green harrington jacket with white t-shirt and levi's 501

    One of the beauties of the Harrington is its versatility.  You can dress it down but it also goes great with chinos and polos or oxford button downs. And since the Harrington layers well and is a lightweight alternative to almost any jacket or hoodie, simply replace your sports coat with it.

    harrington jacket with business casual outfitharrington jacket with business casual outfit
    My green Harrington was a deal find from Uniqlo several years ago. It’s still held up great. Proof you can dress well on a budget without buying clothes that fall apart.

    Where to Find a Harrington Jacket

    The Harrington has never gone out of style. In fact, their original G9 is still in production. How’s that for timeless?

    If $400+ for Baracuta’s original is too steep or you’re looking for different details, here are some of the best:

    If you’re looking for a water repellent compromise with a classical design (down to the tartan lining), Bonobos offers one for $199:

    bonobos harrington jacketbonobos harrington jacket

    If you like the silhouette of the Harrington but not a fan of the windbreaker material, Levi’s makes one out of cotton:

    cotton canvas harrington jacket from leviscotton canvas harrington jacket from levis

    Weatherproof Vintage offers a handful of colors without the tartan lining for a budget price:

    weatherproof harrington style jacketweatherproof harrington style jacket

    Barbour, the English brand known for their waxed canvas jackets, also makes a waxed canvas Harrington jacket:

    Huckberry sells a suede version of the Baracuta G9, which would make a great alternative to a suede bomber or racer jacket:

    a suede harrington jacketa suede harrington jacket

    If you’re looking to splurge, the English-made Private White VC Harrington made out of Ventile cotton is a beauty:

    green harrington jacket from Private Whitegreen harrington jacket from Private White

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    Pyung Kim

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  • 7 Style Picks That SOLVE Annoying Clothing Problems

    7 Style Picks That SOLVE Annoying Clothing Problems

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    Dressing well would be easy, they said.

    There are two voices in the men’s style world. One is that fashion is really hard and it takes dedication and a passion for the art form to get it right. The other is that dressing well is incredibly easy, all you have to know is the basics and you’ll be the best dressed man in the room.

    But any guy who has, well, ever worn clothing, knows there’s another, frustrating aspect: Practicality.

    You’re doing your best, you bought the thing that people said was good. But either because of your line of work, lifestyle, or unique body, something about your style is obstructing instead of doing its job—make you look and feel damn good, then be out of the way as you get on with your day.

    You’re not alone, in fact, based on all the talking about men’s style I do with guys, it’s more the norm than the outlier.

    So today I’m running down some specific style picks that address common frustrations Primer readers and friends have reached out about. These include struggling to look presentable in a job that requires a lot of moving around, options for sizes outside of the frustratingly narrow scale found at most stores, and more.

    Nice-ish Business Casual Work Pants for Guys Who Move A Lot for Their Job, Get Hot, But Don’t Want to Wear Shorts or Hiking Pants

    Take for example, my friend Eric who had an issue I’ve heard multiple times from Primer readers. Eric was wrestling with finding work attire that was practical and kept him presentable. Eric is the co-founder of a business that builds testing equipment for the aerospace industry. On any given day, he could be in a 90 degree airplane hanger wrestling heavy gear, running cables, troubleshooting over here and over there – and then have to give a presentation to the client in a boardroom an hour later.

    “I need to work and not overheat, have some stretch, but have a fit that is intentional enough that I can still throw it on with a button down and not look like I’m wearing hiking pants,” he told me.

    The find he’s been most happy with is the Free Radikl pant from Khul, which are technical pants offering stretch, reinforced construction, lightweight and quick-drying – and come in a modern, tailored fit without the zippers and pockets of many similar options on the market.

    Stylish Pants for Guys with Inseams Longer Than 34

    Men who wear larger sizes have always struggled to find options. But our tall, slim brethren perhaps have had it harder than most.

    It’s true that common stores like J.Crew and Banana Republic offer an inseam length as long as 36 in some styles but only for larger waist sizes.

    jeans for tall men
    Stillman takes a 36 inseam

    For guys like me who prefer an awkward 29-29.5 inseam, it’s annoying, but at least I can pay someone to remove fabric. If you need anything in an inseam longer than 34 that isn’t also accommodating a higher waist size, you can’t just pay a tailor to sew on extra denim to the bottom. (I mean, I guess they’d take your money, but I wouldn’t recommend the outcome.)

    Stillman Brown is the perfect example of this. At 6’7”, Stillman’s 36 inseam makes one of the foundational requirements of participating in society – wearing pants – a significant challenge. “Levi’s has it for some, but it ruined pants shopping for me for a long time,” he told me.

    Fortunately, in the last couple of years there have been more options than ever for taller guys. Recently when we were hanging out he told me about some new brands he’s come across. One is American Tall – it’s essentially a Banana Republic aesthetic and price but for guys 6’ to 7’1” (and women up to 6’6”).

    So If you need a smart casual pair of stretch chinos in a 32×40 or a budget-friendly $129 pair of suede boots in size 16, now there’s a place to look.

    PRIMER PARTNER

    Underwear That Actually DOES Something

    If you’re a guy that has to move a lot, the struggle of heat and chafing is real. From sweat to irritation to honest-to-goodness medical problems – the external male anatomy wasn’t designed for an extended lifespan cooped up in pants.

    sheather boxer briefs with dual pouchessheather boxer briefs with dual pouches
    Primer readers save an additional 20% on their first order at Sheath with code Primer24

    And while every iteration of the modern under garment, from boxers to briefs to boxer briefs, has been an attempt to silo those parts of the body from the legs, all were half measures with flaws of their own.

    If there’s one type of guy that would know this alarmingly well, it’s a US Army veteran doing two tours in Iraq in 2007:

    “I was under extremely hot conditions and all I wanted was a pair of underwear with a pouch or pocket to separate my balls to keep them from sticking to my legs. The male groin generates more heat than any other part of the body. Similar to the skull and the armpits. I had a hat and sleeves but my balls were out of control,” Robert Patton told Primer in 2017.

    The undefeatable temperatures, heavy gear, and inherent stress meant life was a sweaty, chafed disaster. The soldier-turned-inventor got to work with the supplies he had on hand in the desert, fashioning his first prototype of the pouch underwear that would be the foundation of his eventual raving success, Sheath:

    Robert Patton holding up his prototype of pocket underwear with a piece of fabric sewn on the frontRobert Patton holding up his prototype of pocket underwear with a piece of fabric sewn on the front
    Patton’s first prototype, created in Iraq

    Now 17 years later, Sheath is the official underwear of the UFC, relied upon by world-class fighters, Olympians, and law enforcement; and Inc. Magazine labeled the company one of the 100 fastest growing veteran-owned businesses in the United States. From that initial makeshift prototype, Patton’s Sheath brand now offers 5 versions, including single or dual pouches, differing lengths, material options like modal or bamboo, and a palette of colors and patterns.

    I can personally vouch for them. I still have pairs from 2017(!) in my rotation because they’re in great condition. I was initially skeptical of how comfortable this could possibly be but they really do work as advertised. You completely forget you’re wearing anything different – except for the lack of swampiness and chafing. I didn’t recognize how beneficial the extra support was until I actually wore them.

    black sheath pocket underwearblack sheath pocket underwear
    Sheath offers styles with single or dual pouches as well as different lengths and patterns.

    Fortunately, you don’t have to take my word for it. Sheath offers a no-questions-asked 100% refund on your first pair, and a 6-month manufacturer warranty on defective items, plus Primer readers get an extra 20% off their first order.

    Sunglasses for Low Nose Bridges

    warby parker low bridge fit glasseswarby parker low bridge fit glasses

    Stephen reached out to me frustrated about sunglasses. As he’s gotten more into developing his own personal style, he’s taken to the plastic sunglass frames common in a more refined aesthetic, but none of the ones he’s tried fit right.

    “Every pair I’ve tried looks good for about 60 seconds but they always end up sliding down my face and sit on my cheeks,” he told me, “I’ve always been an aviator guy just because I can pinch the nose pads to force them to fit.”

    The plastic acetate-style of sunglasses use the shape of the bridge, versus adjustable nose pads on metal styles like aviators, to hold them in place. So if you have a low nose bridge, there’s just no way these things are gonna stay up.

    Fortunately, mainstream framemakers have started addressing this frustration. Brands like Warby Parker, Maui Jim, and Ray-Ban make acetate frames with wider, or in some cases, adjustable nose bridges so they stay put and don’t sit on your cheeks. Look for terms like “low nose bridge sunglasses” or “Asian fit sunglasses”.

    Chinos for Guys Who Carry Things in Their Pockets (Everyone)

    You know, we gave the old guys a hard time for their belt clip phone holders but at least they were doing something about a terribly annoying problem: Pants with side pockets like every pair of chinos, khakis, and dress pants cause your $1,000 smartphone to fall out CONSTANTLY.

    We all smirked yet provided no alternative.

    close up of the hidden zipper pocket on Dockersclose up of the hidden zipper pocket on Dockers

    The Dockers Ultimate Chino is not only a budget-friendly, comfortable work pant that is widely available, it also features a sneaky hidden zip pocket right next to to the side pocket so you can keep your phone or keys or whatever else you want to haul without the risk of it sliding out every time you sit down.

    It’s completely unnoticeable while zipped up and the pants can easily be worn dressed up or down.

    Nicer Summer Shoes to Replace Boat Shoes

    Connor messaged me with a plea more from his wife than him, “I grew up on the east coast but have lived with my wife in Ohio for 10 years. Every date night gets my go-to boat shoe treatment. She has been politely nudging me for years to get something a little less dock-ready.”

    For some areas the boat shoe is akin to a white sneaker: It’s a perfectly acceptable uniform regardless of where you go. If you’re looking for something a little more refined, I’ve got just the thing, and for your part, you won’t even notice a difference.

    Swapping your boat shoe for a suede loafer will give you the same summer comfort you’re used to but give off a little bit more of a dressy vibe. The right pair can still be worn with jeans and even in cooler temperatures, making them just as versatile as your go-to.

    Andrew Snavely wearing a summer outfit with suede loafersAndrew Snavely wearing a summer outfit with suede loafers

    Dress Pants That Aren’t Dry Clean Only

    Dress pants are usually made out of wool because of inherent temperature properties, ability to maintain shape, natural wrinkle resistance, and its ability to be woven in a variety of textures giving it a sophisticated look and feel.

    man wearing wool dress pants next to label with "dry clean only" circledman wearing wool dress pants next to label with "dry clean only" circled

    Unfortunately, wool dress pants are typically labeled as “dry clean only” because the material can easily shrink, distort, or become felted if exposed to water and agitation. Linings and interfacing can also be damaged by regular machine washing.

    man wearing cotton dress pants next to label with "machine wash" circledman wearing cotton dress pants next to label with "machine wash" circled

    “I have to wear dress pants almost every day of the week but I hate that I have to pay to have them cleaned so often,” Primer reader Jeremy lamented in a conversation we were having. My recommendation is textured cotton pants. The ones I’m wearing here are from Bonobos, and brands usually offer them in the fall. The benefit is since they’re cotton, they’re machine washable.

    While not quite the same level of dressiness since they lack the fine, shiny weave of the dress pants, I’d argue they’re pretty interchangeable in a modern context for all but the dressiest situations. For a different option that’s currently available in a bunch of colors, check out the Weekday Warrior from Bonobos.

    What are your solves for your clothing frustrations? Chat with me in the comments!

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    Andrew Snavely

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  • 29 Elevated Basics That Any Fashion Person Would Love

    29 Elevated Basics That Any Fashion Person Would Love

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    The foundation of a killer wardrobe is the understated staples and basics that serve as the building blocks for just about any look. Fashion people know this well. This is why we spend countless hours on the hunt for the perfect pieces because they can really take an outfit to the next level.

    Don’t worry. We won’t leave you hanging. Ahead you can expect a lovely curation of elevated basics that any fashion person would love. The pieces are timeless and extremely wearable featuring an array of styles so even buying just a few items can really give your wardrobe a refresh. Keep scrolling to uncover fashion-lover-worthy finds.

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    Chichi Offor

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  • Sofia Richie Just Wore the Summer Outfit Trend That Will Never Be “Out”

    Sofia Richie Just Wore the Summer Outfit Trend That Will Never Be “Out”

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    I think that part of the reason we’ve seen such a rapid, acute interest in Sofia Richie and her style can be attributed to the fact that she posts a lot of outfits. This may seem overly simple, but the more we see her style, the more we all like it. But I digress (sort of). I chose to write about her style today because of a very chic and summery outfit she just posted to her feed, and it’s perhaps the easiest outfit trend of them all: a matching set.

    Matching sets are the perfect summer outfit when it’s too hot to outfit plan, and you just want to throw something on and go. Richie’s specific matching set (which she paired with a black tank top and The Row flip-flops) is by Missoni, but there are plenty of chic options at every price point to choose from. Scroll to shop some of my favorites if you’re feeling inspired by Richie’s summer weekend look.

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    Allyson Payer

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  • I Won’t Be Caught Dead Wearing Denim in The Summer—20 Outfits I’d Try Instead

    I Won’t Be Caught Dead Wearing Denim in The Summer—20 Outfits I’d Try Instead

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    Controversial take for you… denim is the worst thing you can wear in the summer. Don’t get me wrong; it’s essential to any wardrobe. But when it’s hot outside, the last thing you want to wear is anything ultra-form-fitting (sorry, skinny jeans). After all, who’s clamoring to have beads of sweat roll down their legs because they’re squeezed into a pair of jeans like a sausage? If that makes you happy, I love that for you. Personally, though, there’s nothing more hellish than walking around New York City’s humid streets in denim. 

    And I’m guessing that if you clicked on this article, you, too, share these sentiments. With record-breaking heatwaves worldwide, choosing what to wear isn’t just a matter of personal preferences but physical safety. Heat exhaustion is no joke, and while there are other things you can do to stay safe, a simple way to mitigate risks is through your clothing. You not only want to choose pieces made from lightweight materials but avoid denser textiles that trap heat—looking at you, denim. 

    So what can one wear when it’s basically an oven outside? In an effort to serve humanity (or at least myself), I set out in search of styling alternatives to wearing denim. After hours of image research, I found 20 summer outfit ideas without jeans that will keep you looking stylish without breaking a sweat. Plus, I shopped out the key pieces you’ll need to create the looks at home. 

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    Jasmine Fox-Suliaman

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  • No, You Can’t Be French, But You Can Buy the 17 Summer Items All Parisians Love

    No, You Can’t Be French, But You Can Buy the 17 Summer Items All Parisians Love

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    Be real: how many times have you been scrolling through social media and thought,  “Is everyone in Paris except for me?” The FOMO is real, especially when we’re bombarded with TikToks of all the girlies frolicking through Europe for their summer vacations. And it’s not just tourists that can trigger a twinge of wanderlust (and occasional jealousy if we’re honest). One can’t argue that Parisians do every aspect of summer better—from planning a picturesque holiday by the beach to wearing ultra-chic summer outfits. They’ve got us beat. 

    But before you give up all hope, there’s a more affordable solution to getting your French fix without booking a flight—ahem, it’s lying in your closet. You don’t have to be living or traveling in France to channel the vibes; you merely need a solid arsenal of summer staples. Some items are so synonymous with French style that they can make anyone feel like they’re a native Parisian (even if they’re not).

    So which summer items can do just that? In search of that answer, I combed through hundreds of outfit ideas from our favorite fashion influencers to identify the essential pillars of French style. Ahead, you’ll find a list of 17 basics that Parisians rely on throughout the summer with shopping recommendations. While you don’t need every item, incorporating any number of these staples into your wardrobe can make you feel like you’re on “la fête” without even boarding a plane. 

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    Jasmine Fox-Suliaman

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  • I Really Should Gatekeep These 36 Summer Finds, But I Won’t—You’re Welcome

    I Really Should Gatekeep These 36 Summer Finds, But I Won’t—You’re Welcome

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    As it’s my job to sort through every clothing item, shoe style, and accessory on the market and dig out the best ones, gatekeeping isn’t really an option. It would go against everything I was hired to do. But that doesn’t mean I don’t sometimes want to keep a very small (but mighty) number of items to myself—not only so that they don’t sell out before I break myself down and buy them but also so that I know I’ll be the first person to wear them. Alas, wanting to do something and actually doing it are two very different things, which is how this curation of should’ve-been-gatekept pieces came to be. 

    Below, you’ll find a treasure trove of fashion finds that I’ve come across and considered hiding away in the last few weeks. I have high standards, so you know they’re good. Whether it’s an on-sale discovery that shouldn’t be as cheap as it is or a soon-to-be-viral item that’ll be gone in weeks or maybe even days, the pieces featured in the list below should not be slept on for one more day. Don’t make me regret sharing them. It took a lot, so I expect all of you to react accordingly. 

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    Eliza Huber

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  • Social Media Doesn’t Lie—7 Brands Everyone Is Wearing This Summer

    Social Media Doesn’t Lie—7 Brands Everyone Is Wearing This Summer

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    Not so long ago, it may have been inconceivable to imagine how much social media would influence the world, yet we’ve now reached a point where it’s just as unimaginable to think of life without it. Love it or hate it, social platforms like Instagram, TikTok, and Pinterest have changed how we view every aspect of our lives—especially our personal style. There’s no more straightforward example of this than the various fashion aesthics, popular brands, and micro-trends that have become viral sensations overnight. 

    Admittedly during the summer, there seems to be no shortage of buzzy things to adopt—from swimwear trends to travel trends, the list goes on. But none are more important (in my mind) than the clothing brands everyone is wearing. The benefit of keeping up with buzzy fashion brands is that it is a great way to tap into the cultural moment in a way that’s tailored to your sartorial preferences. You don’t have to buy into every single trend on the internet, but rather just the brands you’re most excited about. 

    Which leads one to wonder, what fashion brands are trending right now? In search of that answer, I combed through social media and our editorial slack channels to identify the seven most popular summer clothing brands. You’ve likely already seen these brands without realizing it, but I’m breaking down why they are the best for the summer. Trust me when I say there’s something ahead for everyone…

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    Jasmine Fox-Suliaman

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  • 41 Wildly Chic New J.Crew Arrivals That Made Me Do a Double Take

    41 Wildly Chic New J.Crew Arrivals That Made Me Do a Double Take

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    The other day, I landed on J.Crew’s Instagram feed and could not take my eyes off the fashion feast of cool outfits and inspirational images. I’ve looked at the brand’s feed more times than I can count, but this time, I was utterly enraptured with the fresh summer looks. I then quickly skedaddled on over to J.Crew’s site to take a deeper look at its latest arrivals. From cool bubble-hem dresses to standout jewelry, I bookmarked a handful of the coolest pieces that I am compelled to share with you today!

    If you’re looking to add some fresh updates to your summer wardrobe, keen to get ahead of your fall shopping, or simply want to get your hands on some new basics, then keep scrolling for the wildly chic J.Crew arrivals that honestly made me do a double take.

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    Judith Jones

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  • Sofia Richie’s Relatable Casual Outfit Trend Can Be Worn Now and in the Fall

    Sofia Richie’s Relatable Casual Outfit Trend Can Be Worn Now and in the Fall

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    This just in: Sofia Richie Grainge went out to lunch. Yes, she’s reached that level of fashion fame. Let’s embrace it and talk about her outfit from earlier this week, shall we? 

    While out in Beverly Hills, Richie Grainge wore an outfit that’s quite easy to re-create, and this isn’t the first time she’s done such a thing. Sure, she may be decked out in Chanel from time to time, but the outfits she typically wears while running errands are actually quite relatable. Her latest is the perfect example of that.

    For the outing, Richie Grainge embraced the season in a pair of white straight-leg jeans and a white T-shirt (with a French tuck, I might add). She topped the basics off with an oversize striped button-down shirt and a pair of white sneakers. To make this outfit a bit more fall-friendly, swap the white jeans for a pair in blue or black and exchange the white sneakers for boots.

    With that, scroll on to shop Richie Grainge’s easy outfit trend.

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    Allyson Payer

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  • 31 Multi-Tasking Summer Dresses You Can Wear With Sneakers or Heels

    31 Multi-Tasking Summer Dresses You Can Wear With Sneakers or Heels

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    Dresses that are very specific and can only be worn with a certain pair of shoes and for certain occasions are of no interest to me. I’m quite picky about the dresses that I buy and only want them if I know I’ll be able to wear them in a variety of ways. A good metric system for knowing how versatile a dress is would be to ask yourself if you could wear it with either heels or sneakers—the most dressy and most casual of shoe options.

    Summer is undoubtedly dress season. I, for one, wear dresses ten times as often in the summer as I do throughout the rest of the year. Where I live (the Southeast), it’s honestly too hot to even wear shorts sometimes (too much fabric), so breezy dresses it is. There is no lack of cute summer dresses on the market right now, so I chose some of my favorites that definitely pass the “sneakers and heels” test. Keep scrolling to shop them so whatever you pick will arrive while these dog days of summer are in full swing. 

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    Allyson Payer

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  • Yes, That’s From Madewell—18 Items I Tried On That Could Easily Be Designer

    Yes, That’s From Madewell—18 Items I Tried On That Could Easily Be Designer

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    Welcome to Let’s Get a Room, a series where editor Eliza Huber heads to the dressing room to try on pieces from your favorite retailers, buzzy items, and new collections. Think of this column as a detailed guide to the pieces that are actually worth buying and the ones that, unfortunately, looked better online—no returns necessary.

    I’ll admit, I’m new to the Madewell bandwagon. But after spotting a slew of pieces that I straight up couldn’t believe were from the affordable denim brand and not a designer ready-to-wear label, I figured it was about time I stop sleeping on its offerings and finally give the retailer a proper IRL test-drive. And since a brand-new location just opened on the Upper East Side in Manhattan and I myself am an uptown newcomer, I practically had no choice but to stop by and set up shop in the dressing room for a few hours. 

    To say that my expectations for the selection were exceeded wouldn’t even begin to describe the situation at hand. As an extremely picky fashion editor, getting pieces to impress me online is already rare. For them to win me over in person is a whole other, far more strenuous feat. And yet, from linen trousers to basic tanks, pretty much everything I brought with me into my dressing room at Madewell came home with me. 

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    Eliza Huber

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  • 30 Accessories That Will Instantly Make Your Wardrobe Look Richer

    30 Accessories That Will Instantly Make Your Wardrobe Look Richer

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    I’m a firm believer that accessories make an outfit. For this reason, I like to keep my outfits simple and enhance them with accessories that suit the occasion. But without accessories, some of my looks would veer a bit bland, so I don’t leave the house without a few select ones.

    As the saying goes, accessories can also break an outfit. For this reason, I choose carefully. My preference is expensive-looking and versatile ones that instantly elevate my entire ensemble. The quiet-luxury movement certainly plays into that, so luxurious accessories abound now. But luxury doesn’t have to mean ultra-expensive. Some of the best accessories are reasonably priced, and I’m here to share some of my favorites with you. (I also threw in some investment items that I think are 100% worth it.)

    Without further ado, scroll on for my edit of accessories that’ll make your entire wardrobe look instantly richer.

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    Allyson Payer

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  • I Can’t (and Won’t) Shut Up About the 31 Quiet-Luxury Ref Items I Just Unearthed

    I Can’t (and Won’t) Shut Up About the 31 Quiet-Luxury Ref Items I Just Unearthed

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    As someone with high standards for all things fashion related, it’s a rare occurrence when I scroll through a retailer’s selection and am met with only aces. Usually, I’m digging through hundreds, even thousands of items, searching for just a few winners. But that was light years away from what I had to do when I logged onto Reformation’s website this week to check out the brand’s latest summer pieces. 

    Immediately upon entering the site, I was met with countless timeless and expensive-looking pieces, from halter dresses to linen trousers to elevated tees. As overused as the phrase has become, I can only accurately describe my discoveries as quiet luxury. Clean, luxe, and deserving of a few extra zeroes (though I’m not complaining that they were left off), the selection I’ve put together below from Reformation gives wealth to an absolute T. Scroll down to see what I mean. 

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    Eliza Huber

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  • Finding Cute Summer Tops Is My Specialty, and These 31 Prove It

    Finding Cute Summer Tops Is My Specialty, and These 31 Prove It

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    One of the many wonderful things about summer is that you don’t have to wear a jacket that covers your outfit. Although, I suppose the flip side is that you may have to pay a little more attention to your look since it isn’t covered by a coat all day. But thanks to these tops, I don’t think that will be a problem.

    Since summer is the season when your top gets to be the star of the show, you’d be remiss not to take advantage of this, and I’m here to provide some assistance. The internet is overflowing with cute summer tops, but they’re not all created equal, so I took it upon myself to find the extra special ones worthy of your hard-earned money. Keep scrolling to shop 31 tops that will take your summer outfits to the next level of chic.

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    Allyson Payer

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  • This Celeb-Loved Staple Is the Secret to Making My Outfits 10 Times Chicer

    This Celeb-Loved Staple Is the Secret to Making My Outfits 10 Times Chicer

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    Now that summer has finally arrived, I’ve been making some fresh updates to my wardrobe, especially in the basics department. One item I’ve been particularly obsessed with lately is bodysuits. While they’re unquestionably a year-round staple, I always have them on heavy rotation in the warm-weather months. After all, it’s one of the most versatile items in my closet, and whether I’m teaming it with a midi skirt, jeans, shorts, or linen trousers, a bodysuit makes every summer outfit infinitely more chic.

    Bodysuits are the hero piece for a ton of stylish celebrities too. Lately, I’ve spotted plenty of sleek and pretty iterations out and about—from Alicia Vikander’s gorgeous Khaite bodysuit that she styled with jeans and strappy sandals in Cannes to sleek, minimal varieties spotted on Jennifer Lopez and Hailey Beiber. 

    The moral of the story is that if you want your outfit to look sleek and elegant this summer, then you can’t go wrong with a bodysuit. And since there are so many fashion-forward styles for summer—from spaghetti straps to low backs and high necklines—you’re guaranteed to find a bodysuit to suit you.

    If you’re looking to add one to your summer repertoire, I’m sharing some of my absolute favorites for the warm-weather season, which you can easily mix and match with other items in your closet.

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    Judith Jones

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  • The Best (and Worst) Fabrics to Wear During Summer

    The Best (and Worst) Fabrics to Wear During Summer

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    Nylon

    As a fully synthetic material, nylon is the opposite of breathable. Because it’s designed to repel water and has a low level of absorption, clothing made from nylon tends to trap heat and sweat against the skin.

    Acrylic

    Much like nylon, acrylic is not a natural fabric. While it often shows up in summer dresses and tops, the material can often be hot and abrasive, making it one of the worst summer fabrics.

    Polyester

    Another summer fabric that’s best avoided is polyester. This common fabric is travel-friendly and wrinkle-resistant, but it also resists moisture, making it less than ideal for hot summer weather.

    Vinyl

    The slick wet look of vinyl has its place and time, but with a synthetic profile that’s also waterproof and ideal for upholstery, it’s not exactly a great choice for summer clothing. To get your vinyl fix, opt for vinyl shoes and accessories.

    Fleece

    It may come as little surprise that a material made to keep the body warm is a poor choice among summer fabrics. While certain variations of wool are okay (articles specifically labeled “summer wool” are a good start), fleece is actually derived from polyester, so it comes with the same issues of trapping moisture and reducing natural ventilation.

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    Mandy Zee

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  • The Anti-Trend That Women in Paris, London, and Rome Wear on Repeat in Summer

    The Anti-Trend That Women in Paris, London, and Rome Wear on Repeat in Summer

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    In my mind, trends are like waves in the ocean—unpredictable, sometimes turbulent, and constantly shifting. When you’re wading through it all, you have to proactively choose not to ride every trendy wave and instead return to solid ground (aka those stable staples). That’s an even more relevant sentiment during the summertime because practicality always wins out when push comes to shove. After all, who wants to be bothered by picking a cute outfit when it’s boiling outside? Or who can buy into every summer trend when you’re also trying to book a flight? 

    In short, having staples you can rely on to get you through the summer is a godsend. But that’s not limited to clothing; numerous accessories lend themselves to being summer essentials. One of the prime examples? Straw accessories. No matter what’s happening on the runway, you can always find women wearing various straw accessories, including bags, hats, shoes, belts, and more.

    Accessories made from various woven materials (i.e., straw, palm leaves, and raffia) have moved past being a seasonal trend and have cemented themselves as a staple in their own right. To show the staying power of straw accessories, I’ve combed through hundreds of outfit ideas to identify three ways the fashion set has embraced them. Plus, I’ve rounded up the best straw, raffia, and woven accessories to shop online. If you’ve been looking for that item that can be your anchor every summer, you’ll want to keep scrolling. 

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    Jasmine Fox-Suliaman

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  • 7 Affordable Accessory Trends That Will Make Your Summer Outfits Look Very 2023

    7 Affordable Accessory Trends That Will Make Your Summer Outfits Look Very 2023

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    When it comes to summer dressing, I tend to rely on simple, easy, and elevated basics for the sweltering heat. Since my outfits tend to be comprised of more classic pieces, I have fun with accessories. Adding a trendy necklace or bag can make a basic outfit instantly feel more fashion-forward. 

    So what pieces are trending this season that will make my ensembles feel very summer 2023? Below, I’m sharing seven of the coolest accessories currently taking over the fashion crowd. These are items that are unquestionably the secret sauce to every cool-girl outfit. The best part? You don’t need to spend a fortune to get the look. In fact, all the picks I’m highlighting below range from $5 to $100. From wide stretchy headbands to mermaidcore jewelry, take a peek at the accents that will make your outfit this summer.  

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    Judith Jones

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