Antiperspirant was only ever guarding two spots about the size of a coaster. Your back and chest never got the memo. You put on the deodorant. You put…
Read more How to Stop Sweating Through Your Shirt: 3 Fixes That Have Nothing to Do With DeodorantWe sorted through the sales and pulled only the menswear and warm-weather gear we’d spend our own money on. Here’s what’s actually worth it. Memorial Day weekend is…
Read more Memorial Day 2026: The Deals That Made the CutShown here at two price points, a summer outfit that uses layers and pants and still feels comfortable, effortless, and decided. The kind of look you can throw…
Read more High/Low Style: The Easy Summer Weekend OutfitWhy It Feels So Wrong at First There’s baggage. Jewelry, for a lot of men, brings up a flood of doubts: Is this too much? Too feminine? Too…
Read more How I Finally Figured Out How to Wear JewelryFresh off the rack it looks like a hot weather upgrade, but a few spins through the washer and it hangs off your torso like wrinkly, wet cardboard.…
Read more Why Some Linen SucksLate summer slows down, the light runs long, the air finally moves. A washed navy linen shirt does the breathing, sleeves rolled, collar open. Stone gray chinos keep…
Read more Live Action Getup: Golden Hour LinenComfort that handles AC blasts, hardware store stops, and everything in between. Late August behaves like a moody houseguest: sunny one moment, wrapped in fleece the next, always…
Read more The Late Summer Weekend Uniform That Works Inside and OutStill summer, yet the thermostat keeps flipping. This remix pulls proven pieces from five earlier Primer Getups and resets them for late-season evenings when the breeze comes back…
Read more Live Action Getup: Remixing 5 Proven Outfits into a Refined Summer LookFrom easy upgrades to refined essentials, these sale picks punch well above their price without looking like you raided the clearance rack. There are three summer sales going…
Read more 19 Huckberry, Todd Snyder & J.Crew Discounts That Make Premium Style Actually AffordableThe styling’s sharp, the prices make sense, and for once the best stuff isn’t sold out. If you’re looking for smart summer style upgrades, this Banana Republic sale…
Read more Picks: Banana Republic’s Up to 60% Off Sale Has Summer Upgrades and Fall Ringers That Look Way More Expensive Than They AreSerious swelter demands a smart style strategy It’s hot. Not “ooh, let’s grab iced coffees and stroll” hot. No, this is the kind of heat where your phone…
Read more The Getup: Heat WaveHalf the guests will be overheating, half will look underdressed. You don’t have to be either. Ages ago I attended a July wedding in DC where the ceremony…
Read more What I Would Wear to a Wedding This Summer: 5 ExamplesEasy mix and match outfit building with a denim jacket. In 1873, Jacob Davis and Levi Strauss inadvertently forever changed fashion and pop culture by patenting a pair…
Read more Our 35 Favorite Jean Jacket Outfits: Save This Massive Outfit Swipe File for InspirationWhen you find an outfit color combination you like, sliding the colors between the component pieces is an easy way to make new outfits. Mastering good style isn’t…
Read more Color Blocking Summer Neutrals: 4 Easy Outfit IdeasA well-dressed outfit for a hot summer evening. Special thanks to Thursday Boot Co. for supporting Primer’s mission and sponsoring this post. Looking rakish and modern on a…
Read more The Getup: A Hot Night OutA Lightweight, Textured Polo The polo is standard issue uniform for a majority of guys who are trying to not wear a t-shirt but don’t want a button…
Read more What to Wear: A Casual Weekend Afternoon with the Family [3 Price Points]A classy tropical evening look that looks like it costs way more than its (sale) price. You’re a long night’s sleep and a full day of decompressing into…
Read more The Getup: Summer Vacation Night 2Stay cool, look sharp, no shorts required. Summer style sounds easy: when the weather’s warm, almost any sartorial option is on the table. Short sleeves, light layers, fresh…
Read more The 7 Best Pants for Summer If You Don’t Want to Wear ShortsA Summer Style Lookbook Special thanks to Thursday Boots and Nothing New for supporting Primer’s mission and partnering with us on this post. When it comes to summer…
Read more Double Take: How 2 Pairs of Sneakers Transform 7 Summer Outfits – A Style ExperimentA complete guide to doing more with less. Thanks to Slick Collar for supporting Primer, readers save 15%! Picture any season but summer and think about what you…
Read more My 7 Secret Tricks for Dressing “Nice” in Summer
![What to Wear: A Casual Weekend Afternoon with the Family [3 Price Points]](https://www.primermagazine.com/wp-content/uploads/2024/07/what-to-wear_feature.jpg "What to Wear: A Casual Weekend Afternoon with the Family [3 Price Points]")
