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[ad_1] Easy mix and match outfit building with a denim jacket. In 1873, Jacob Davis and Levi Strauss inadvertently forever changed fashion and pop culture by...
[ad_1] When you find an outfit color combination you like, sliding the colors between the component pieces is an easy way to make new outfits. Mastering...
[ad_1] A well-dressed outfit for a hot summer evening. Special thanks to Thursday Boot Co. for supporting Primer’s mission and sponsoring this post. Looking rakish and...
[ad_1] A Lightweight, Textured Polo The polo is standard issue uniform for a majority of guys who are trying to not wear a t-shirt but don’t...
[ad_1] A classy tropical evening look that looks like it costs way more than its (sale) price. You’re a long night’s sleep and a full day...
[ad_1] Stay cool, look sharp, no shorts required. Summer style sounds easy: when the weather’s warm, almost any sartorial option is on the table. Short sleeves,...
[ad_1] A Summer Style Lookbook Special thanks to Thursday Boots and Nothing New for supporting Primer’s mission and partnering with us on this post. When it...
[ad_1] A complete guide to doing more with less. Thanks to Slick Collar for supporting Primer, readers save 15%! Picture any season but summer and think...
[ad_1] Vacation here we come. Gentlemen, it’s summertime. Sun’s out…toes out? Anyway, it’s sandal season, and while we’re all about eclectic style, certain sartorial choices are...
[ad_1] The key to their elevated aesthetic lies in the pleats, which add a touch of refinement and create a sleek vertical line that elongates the...
[ad_1] Summer starts on sale. Memorial Day is here, and it’s the smart time to refill your summer wardrobe with some smart finds. The best part?...
[ad_1] For guys who found their style in the early 2000s, we were sworn off all denim that wasn’t dark. Fortunately for our range of options,...
[ad_1] It’s pretty impressive that both nerdy Clark Kent and suave superspy James Bond wear the same spring jacket style. There is arguably no other jacket...
[ad_1] Dressing well would be easy, they said. There are two voices in the men’s style world. One is that fashion is really hard and it...
[ad_1] The foundation of a killer wardrobe is the understated staples and basics that serve as the building blocks for just about any look. Fashion people know this...
[ad_1] I think that part of the reason we’ve seen such a rapid, acute interest in Sofia Richie and her style can be attributed to the fact...
[ad_1] Controversial take for you… denim is the worst thing you can wear in the summer. Don’t get me wrong; it’s essential to any wardrobe. But...
[ad_1] Be real: how many times have you been scrolling through social media and thought, “Is everyone in Paris except for me?” The FOMO is real,...
[ad_1] As it’s my job to sort through every clothing item, shoe style, and accessory on the market and dig out the best ones, gatekeeping isn’t...
[ad_1] Not so long ago, it may have been inconceivable to imagine how much social media would influence the world, yet we’ve now reached a point...