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Tag: makeup

  • 13 Sweatproof Foundations If Your Face Wants to Melt Into a Puddle Right Now

    13 Sweatproof Foundations If Your Face Wants to Melt Into a Puddle Right Now

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    *Successfully* wearing makeup in the hot, sweat-inducing months of summer isn’t an easy feat. If you pick the wrong product formulas, it can end in disaster, and even the formulas touting 10-, 12-, or 24-hour wear still beg for a careful tread. (Sorry, but many formulas are overly ambitious with their claims.)

    As someone who currently lives in L.A. and who grew up in Minnesota (where winters are cold and bone-dry while summers are hot and disgustingly humid), I feel pretty well-versed when it comes to finding the best sweat- and weather-proof makeup formulas. I also love to be outside, love to work out, and have an unfortunate habit of sweating buckets when I’m nervous. I should also mention that as a beauty editor, I’m sent about a bazillion products per week stating they’ll stay on my face through all of the above. (Lies, so many lies!)

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    Erin Jahns

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  • We’re Snagging These 17 Items from Revolve’s Beauty Sale While We Still Can

    We’re Snagging These 17 Items from Revolve’s Beauty Sale While We Still Can

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    If you’re anything like us, you shop at Revolve all the time for trendy clothing items and high-low offerings. However, it’s come to our attention that many people are only going to the site to shop its fashion selection. As beauty editors, we can’t stand for this. It’s just too much of a shame because the site has a pretty epic—albeit underrated—beauty section. Seriously, scroll through the site, and you’ll see top brands and products across a variety of price points. So, yeah, if you’re sleeping on it, it’s time to stop.

    The good news is there’s no better time to start shopping than the present. That’s because Revolve is having a major sale, and for a short time, you can get some well-loved beauty products at a major discount—we’re talking up to 65% off. So what are you waiting for? Keep scrolling to see the 17 best items to snag from Revolve’s beauty sale while you still can. 

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    Kaitlyn McLintock

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  • How to Fake the Look of a Spendy Brow Lamination Habit on a Brow Gel Budget

    How to Fake the Look of a Spendy Brow Lamination Habit on a Brow Gel Budget

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    If I had endless amounts of money, I would invest in plenty of beauty treatments. One of those treatments would undoubtedly be regular brow laminations. I love how brow laminations look, but they typically run upwards of $120. 

    The thing about brow laminations is that they’re not exactly something you can DIY. “Brow lamination is a chemical treatment procedure that softens the hair follicles to remove any natural texture in the brow hair and makes the brow hairs lie very flat,” celebrity eyebrow specialist Joey Healy says. “It’s a two-step process, the first being a solution that breaks down the hair bond, and the second is a neutralizing agent to keep them flat and in their desired shape. The goal is to create a controlled, pin-straight brow.”

    Brow laminations give you eyebrows that look perfectly done with no effort. I’ve never been able to fake the look of a brow lamination before (I’m a brow gel girl through and through), but I also never found a gel strong or pliable enough to make my brows look pin-straight and stay that way. 

    Recently, however, a product trend has made it easier than ever to fake the look of a brow lamination at home. Brow lamination gels are made with treatment in mind and without harsh chemicals. Brands like Milk Makeup, Grande Cosmetics, Benefit, and more have recently released their versions of brow lamination gels, and they couldn’t be easier to use. I’ve even ditched my tinted gels in favor of these lamination-mimicking options. Keep reading for some of the best brow gels on the market for a lamination-like effect that costs a fraction of the price. 

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    Katie Berohn

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  • I Tried 6 Bronzers That Give Black and Brown Skin the Perfect Subtle Glow

    I Tried 6 Bronzers That Give Black and Brown Skin the Perfect Subtle Glow

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    I’m just going to say it: Finding the right bronzer for your skin tone can be tricky if you’re not white. I struggled for years to find a bronzer that would actually show up on my brown skin until recently. I gave a handful of bronzers from a few of my favorite brands a test drive, and I may have found the holy grail. I was particularly impressed with the pigment payoff of each, something that had been a huge issue for me in the past. A lot of darker bronzers end up being the same color as my skin, but not these! 

    Don’t worry. I’m not into gatekeeping. I’m sharing details on the six formulas that stood out below, along with a few bronzers makeup artists love for darker skin tones. Keep scrolling. There’s definitely a formula for you.

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    Shawna Hudson

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  • Between Us, I Would Choose These 61 Under-$50 Beauty Buys Over Pricier Ones

    Between Us, I Would Choose These 61 Under-$50 Beauty Buys Over Pricier Ones

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    I’m going to be honest: When it comes to beauty products, I used to associate price with efficacy. But one thing that’s surprised me since becoming a beauty editor and testing out tons of products is that they don’t have to be expensive to be effective. The products below, in particular, have proven me wrong with their impressive formulas and luxe packaging. And I’m not the only one who’s been reaching for more affordable beauty buys. Bethenny Frankel, one of my favorite people on TikTok, recently told me about her favorite drugstore makeup picks. And when Sofia Richie-Grainge reached for a $14 bronzer on her wedding day, it nearly broke the internet. Keep scrolling to see all the affordable gems, both drugstore and prestige, that are universally loved by Who What Wear editors and celebs.

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    Emma Walsh

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  • Everything India Amarteifio Wore on Her Face In That Viral TikTok Video

    Everything India Amarteifio Wore on Her Face In That Viral TikTok Video

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    Meet Kymberli Williams, the beauty, brains, and talent behind clean and effortless beauty looks. The Los Angeles-based makeup artist burst onto the beauty scene with seven years of editorial and celebrity experience behind her to garner a star-studded clientele that includes Queen Charlotte: A Bridgerton Story stars Arsema Thomas and India Amarteifio

    Last month I stumbled upon a behind-the-scenes video Williams posted to her TikTok page. It featured Amarteifio dressed to the nines for dinner with InStyle to celebrate the release of the hit Netflix series. Since going live on May 12, the video has racked up over 1.7 million views and nearly 1000 comments, most of which praise the “clean-girl” makeup look Williams created to enhance Amarteifio’s natural features. 

    I was immediately interested in the video and saved it as a reference for future makeup looks. Luckily, my job as a beauty editor requires me to bring micro and macro industry-wide trends to the public eye, along with input from the individuals behind them. Williams’ TikTok video combines two of my biggest loves in one 20-second video: period-drama love affairs and, of course, versatile makeup looks that capture the attention of beauty enthusiasts everywhere. To learn how to re-create Amarteifio’s viral makeup look, I went directly to the source by contacting Williams herself. 

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    Maya Thomas

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  • Run, Don’t Walk—Hailey Bieber’s Favorite Concealer Is On Sale

    Run, Don’t Walk—Hailey Bieber’s Favorite Concealer Is On Sale

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    Run, don’t walk. If there were ever a time to cop one of Hailey Bieber’s favorite concealers on the market, it would be now since it’s on sale, folks! You may have found yourself perusing Bieber’s TikTok for beauty advice (same) and stumbled upon the fact that she loves the Kosas Revealer Concealer ($24), a formula beloved by editors and celebrities alike. I’m also happy to report that that’s not the only thing on sale either. This dip in price is all thanks to Kosas’s annual summer sale where you can receive 20% off sitewide through June 20—no code needed.

    If you love the brand and need some shopping inspo, don’t worry, I definitely have you covered. Below, you’ll find all the celebrity favorites on sale along with what I’m adding to my own cart. Keep scrolling and happy shopping!

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    Shawna Hudson

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  • For a Warm, Sunny Glow All Year Round, I Tell My Friends to Buy This $5 Staple

    For a Warm, Sunny Glow All Year Round, I Tell My Friends to Buy This $5 Staple

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    I know what you’re thinking: Any kind of “stick” makeup immediately feels intimidating, right? It sometimes seems that only a makeup artist with the right brushes can build and blend a contour or bronzing stick to perfection. Well, I’m here to tell you that’s not actually true, my friends. With the right stick, the world is your oyster.

    Obviously, that doesn’t take away from cream or powder formulas (which are equally great), but stick formulas just glide on so nicely and create a skin-like finish—it’s any makeup minimalist’s dream. Additionally, they’re so versatile as many bronzer sticks can be used to contour, and contour sticks can be used to create a matte look that still screams summer glow. Of course, because I’m a makeup enthusiast and can’t help but share all my picks, keep reading below for the best bronzing sticks I always tell my friends to snag ASAP. There’s something for every budget—from drugstore heroes to higher end favorites.

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    Shawna Hudson

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  • Ilia’s New Brow Products Are Go-Tos for Celebs Like Emily Blunt and Miranda Kerr

    Ilia’s New Brow Products Are Go-Tos for Celebs Like Emily Blunt and Miranda Kerr

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    In the realm of celebrity beauty, I’m always intrigued by what stars put (or don’t put) on their brows. Having good brows is practically a requirement for being famous. While celebrities have access to the highest-caliber experts to pluck, thread, and microblade their brows, the products they use to enhance them are also of the utmost importance. 

    The latest brow products sweeping Hollywood? Ilia’s new launches. Despite only just launching, the In Full Micro-Tip Brow Pencil and In Frame Brow Gel are already making waves. Before their official launches, they were even used on Emily Blunt, Miranda Kerr, Diane Von Furstenberg, and Talita Von Fürstenberg at the Met Gala. 

    In true Ilia fashion, these brow products help you get the vibe of your brows. The In Full Micro-Brow Pencil has a microtip to help you create the most realistic-looking hair-like strokes. It comes in six shades and glides on easily but doesn’t smudge, so you get the best of both worlds. The In Frame Brow Gel is a flake-free formula that conditions brows while it adds flexible hold. There’s no doubt that these brow products will keep gaining momentum. 

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    Katie Berohn

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  • The Only 30 Beauty Products That Matter RN, According to an NYC Beauty Editor

    The Only 30 Beauty Products That Matter RN, According to an NYC Beauty Editor

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    Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 30 fashion and beauty finds on their current wish list.

    Let me tell you something: I, for one, am ready for summer. After a long, rainy winter and a slow start to warmer temps, I’ve never wanted a humid, New York City summer more. The first sign of summer, as a beauty editor, is when I start making smart product swaps for hot weather. Once it gets above 80 degrees outside, I banish all full-coverage makeup and heavy creams, and prioritize glowy skin, glossy lips, and products that make my humidity-sensitive hair more managable. This summer, there are a few products I’ll be prioritizing above the rest. Keep scrolling for all of my summer essentials that will be on repeat all season long. 

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    Katie Berohn

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  • TikTok Says Glossy Lids Are Here to Stay—20 Products to Help You Get the Look

    TikTok Says Glossy Lids Are Here to Stay—20 Products to Help You Get the Look

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    “Glossy and vinyl eye makeup is high impact and fairly simple to achieve,” says celebrity makeup artist Courtney Hart. Hart’s celebrity clientele includes XO Kitty’s breakout star Anna Cathcart and millennial icon Hilary Duff. “It takes elements from current makeup trends we have adapted from shows like Euphoria and plays with textures reminiscent of the early 2000s. It’s a very fun, colorful, and artistic trend,” she continues. “No doubt it will continue to grow on platforms like TikTok and be seen on upcoming red carpets and editorials.”

    Makeup novices and enthusiasts can rest easy knowing that creating and pulling off this makeup look is relatively easy—a win for anyone hesitant to try the Y2k-inspired trend. “Some cream and powder eye shadows are designed to look wet and reflective when applied,” begins Hart. “I always use an eye primer with these types of looks to get as much color payoff as possible.” This look can be achieved by applying an eye gloss on top of your chosen eye shadow. However, upkeep may be difficult over an extended amount of time.

    She favors keeping the skin fresh and somewhat matte when creating a reflective or high-impact eye look. “The contrast of the glossy eye and soft skin allows the eye to be the star of the show,” Hart says. She also identified the products she uses to achieve the viral makeup trend, from heavily pigmented, metallic eye shadows to liquid eye shadows for a long-lasting ‘wet’ look. Keep scrolling to discover three of her favorites and her biggest tips and tricks.

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    Maya Thomas

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  • No Product Can Erase Your Pores, But These 16 Primers Come Insanely Close

    No Product Can Erase Your Pores, But These 16 Primers Come Insanely Close

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    However, while the primer you choose can certainly help minimize your pores, Shenelle Mays Smith, a licensed aesthetician and film and TV makeup artist, notes skincare is the first step to minimizing the look of your pores. “One great way to minimize the look of enlarged pores is to use a product with AHAs and BHAs,” she tells us, adding these acids have what she calls “a retexturing effect” on the skin. She also recommends willow bark extract, a natural form of salicylic acid, as it helps keep your skin from becoming inflamed. If you’re prone to breakouts and looking for pore minimization, many primers (including a couple on our list) are infused with this powerhouse ingredient, so you get skincare and prep in one step.  

    Speaking of skincare, we often hear silicones are a no-no for the skin. But Smith says they aren’t as big of a beauty faux pas as we think. “Silicone primers are generally considered safe on the skin and have conditioning and emollient properties which help lock hydration into the skin and prevent moisture loss,” she explains. “The silky and spreadable texture of silicones has made them popular in makeup products [and] silicone-based primers are better on oily skin, as the silicone creates a layer that keeps the oil from breaking through.” 

    If the thought of silicone on your skin still gives your pause, don’t worry. There are many non-silicone primers to choose from that offer the results you’re after. Keep scrolling!

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    Bianca Lambert

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  • Editors Swear By This Product for Glowing Skin Year-Round

    Editors Swear By This Product for Glowing Skin Year-Round

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    Foundation is a polarizing topic. As with other touchy products like liquid eyeliner and red lipstick, some people love it, some can’t stand it, and some fall somewhere in that zone of ambivalence. I identify with the latter group, as I adore a full face of makeup right down to the perfect foundation but could just as easily skip that step in my day-to-day regimen.

    What matters most to me is that any formula I wear, whether it’s for all day or just a couple of hours, needs to feel lightweight on my skin. We’ve all experienced heavy, cakey foundation that might look nice in photos but is an absolute nightmare to wear. It smudges, it transfers, and sometimes you can actually feel it clogging your pores. No, thank you!

    Even if full coverage is your goal, lightweight formulas can get you there. There are tons of gorgeous, weightless options that deliver impressive pigment and still feel like you’re not even wearing makeup. Ahead, check out our edit of the 16 best lightweight foundations that both makeup artists and editors praise.

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    Courtney Higgs

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  • These TikTok-Famous Makeup Trends Have Completely Won Us Over

    These TikTok-Famous Makeup Trends Have Completely Won Us Over

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    I scroll TikTok way too much for fear of missing out on a really good trend. Of course, it comes with the job territory, but something about this particular social app makes me waste the most amount of time. The upside is that I’ve really perfected my algorithm. It’s impeccable, actually. Sometimes, it gets derailed when my husband sends me a random “funny” video (all I’ll say is that we have very different taste in content), but I’m always able to get my FYP back to the content that speaks to me most: beauty. It’s how I discover buzzy products, but more importantly, it’s where the best beauty trends are born.

    With that in mind, I tapped some of my very stylish colleagues, Amy Serrano, Shawna Hudson, and Jadene Munson, to share the viral makeup trends that have completely won them over and all the products needed from Macy’s to create the looks. From balletcore to cloud skin, there’s a look for every style.

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    Caitie Schlisserman

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  • Dry Skin? Don’t Apply Your Foundation Without One of These Hydrating Primers

    Dry Skin? Don’t Apply Your Foundation Without One of These Hydrating Primers

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    Celebrity makeup artist Elizabeth Seropian has a few tips for those with dry skin who need a good primer. “Those with dry skin should look for a hydrating primer that moisturizes and nourishes the skin,” she explains. “Choose primers with ingredients like hyaluronic acid and botanical oils for added hydration. Opt for primers with a dewy or luminous finish to create a healthy, hydrated base for makeup.”

    Seropian says there are also a few ingredients commonly found in many primers that those with dry skin should avoid. “Avoid primers that contain drying ingredients such as alcohol, fragrance, and harsh chemicals,” she says. “These ingredients can further strip the skin of moisture and add to your dryness. Additionally, silicones and mattifying agents may not be the best choice for dry skin as they can create a barrier that prevents hydration from reaching the skin’s surface. It’s best to look for primers with nourishing and moisturizing ingredients that are gentle and soothing for dry skin.” 

    Keep scrolling for Seropian’s top makeup primers for dry skin and some WWW favorites. 

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    Shawna Hudson

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  • I Founded a Beauty Retailer With My Favorite Items—Here’s the 14 Best for Summer

    I Founded a Beauty Retailer With My Favorite Items—Here’s the 14 Best for Summer

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    It’s almost summer, meaning it’s time to swap out my beauty products. Summer is always challenging for me on the beauty front. I live in New York City, where the weather gets humid and sticky in warmer months. When this happens, the last thing I want to do is put on a thick moisturizer or a full-coverage foundation. For me, summer is all about swapping out heavy products for those that feel lighter and more breathable on my skin and letting my natural hair texture shine. One thing I won’t be doing in the summer? Picking up a blow dryer only to end up with a frizzy, sweaty mess on my hands. 

    To guide my high-temperature swaps this year, I asked Nyakio Grieco for her expert insight. Greico founded Thirteen Lune, a beauty retailer filled with beauty brands created by BIPOC founders. The retailer has something for everyone, and Greico herself is a wealth of knowledge about beauty products. Below, find her summer edit. 

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    Katie Berohn

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  • Makeup Artists Use These 18 Foundations to Make Dark Spots Vanish

    Makeup Artists Use These 18 Foundations to Make Dark Spots Vanish

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    Admit it: There have definitely been moments when hyperpigmentation has waged a lengthy war and won against your favorite concealers and foundations that promise medium-to-full coverage but fail to deliver. When this happens, the blame shouldn’t be placed on the health of your skin (hyperpigmentation is a natural occurrence, especially among those with naturally tan and deep skin tones), but it can be disheartening to work with. As a dark-skinned woman who, over time, has developed dark spots around the nose, mouth, and eyes from sun exposure and other natural environmental aggressors, I’ve had more than enough experiences with foundations that don’t pull off the vanishing act on my pesky problem areas.

    There have, however, been a few that have completely beaten the odds, giving me and others in a similar boat the even, healthy-looking complexion we desire. Below is your ultimate Who What Wear guide to the best medium-to-full coverage foundations on the market, according to thousands of reviews, makeup-artist endorsements, and photographic proof on all skin tones. From drugstore brands to luxury buys, these are the foundations that will prove all naysayers wrong, supplemented by tips and tricks from celebrity makeup artists that will make them worth the investment. Keep scrolling!

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    Maya Thomas

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  • The World’s Most-Wanted Designer Beauty Brands, and the Items to Buy From Each

    The World’s Most-Wanted Designer Beauty Brands, and the Items to Buy From Each

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    As beauty editors, we’re deeply familiar with luxury beauty products. In fact, some of our most well-used items come from high-end design houses like Chanel, Dior, and Valentino. Yes, they’re pricey, but if you’re purchasing the right products, you’ll quickly see they’re staples.

    New research from the shopping platform Ubuy has identified the most popular designer brands in the world. By analyzing different metrics such as global searches, website visits, social media following, and more, the platform was able to rank the most popular brands out of the 100 most renowned. The insights were interesting, and we decided to use them to shop for the best beauty products from each brand. Ahead, see the 18 best beauty products to shop from the highest-ranking designer brands. 

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    Kaitlyn McLintock

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  • Meghan Trainor Washes Her Hair Every Day—This $18 Shampoo Keeps It Healthy

    Meghan Trainor Washes Her Hair Every Day—This $18 Shampoo Keeps It Healthy

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    Meghan Trainor is the kind of person that you’d meet in a bar bathroom and instantly become friends with. She just has the energy of someone who would hype you up as you put on your lip gloss in the mirror and tell you she thinks you look pretty. In fact, when I sat down to talk with her in a sun-soaked room at the Public Hotel in Lower Manhattan, she made me feel like a million bucks every few minutes—pausing to compliment my makeup, laughing at all the right moments, and exuding a warmth that’s no doubt part of the reason she’s risen to fame. 

    I met Trainor right before her new book, Dear Future Mama, hit the shelves. The book is a funny, realistic guide for expecting mothers. It’s touted as “a TMI guide to pregnancy, birth, and motherhood from your bestie,” which couldn’t feel more true to Trainor, who is famously very TMI. We know quite a bit about her and her husband Daryl Sabara (of Spy Kids fame), like how they have two toilets in their bathroom to use at the same time. 

    The “All About That Bass” singer’s transparent nature is part of the reason that Nexxus chose to partner with her for its Unbreakable Care collection. As Trainor is currently pregnant and experiencing hair damage, the partnership was a no-brainer. 

    “[The Unbreakable Care collection] is taking care of the root issues of thinning hair and breakage and all this stuff that I’m dealing with,” says Trainor. “I was like, ‘I’ve needed this for so long. Thank you so much.’ I’m pregnant right now, so I need a product that will be here for me during this part and the postpartum. I’m glad I found it now. I wish I had it in my first pregnancy, but that’s okay.”

    Since discovering the products, Trainor has been using the shampoo and conditioner from the Unbreakable Care line every day. “It’s in my shower, and I packed it and brought it to New York. That’s all I use now, which is great,” she says. “And the root spray is nice if I’m trying to do my hair and do a blowout and go be fancy somewhere or if I do a podcast or something.”

    She finds the products especially helpful considering she washes her hair every day. “I went to a doctor years ago and was like, ‘Dude, my hair just doesn’t grow. What is it? What’s wrong?’ He looked at each pore, and [there] was guck blocking [them],” Trainor says. From there, she took the doctor’s advice and started washing her hair daily—something most of us have been trained not to do—and has had better hair because of it, particularly during pregnancy, when she noticed her hair getting more damaged.  

    Hair damage is one of the many things that Trainor has dealt with during pregnancy. At the American Music Awards last November, Trainor felt like she won the night because she loved her look, but behind the scenes, she was dealing with another pregnancy side effect that isn’t often discussed: cramps. 

    “I was cramping so bad,” says Trainor. “I texted my doctor sitting in the seats like, ‘Dude, are you sure cramping is okay because this feels violent.’ And she was like, ‘It’s because you’re in heels. Cramping is totally normal. It’s just spooky. You’re okay.’ So I didn’t feel great, but I looked great.”

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    Katie Berohn

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  • I Finally Retired My 20-Product Makeup Routine After I Discovered *This* Brand

    I Finally Retired My 20-Product Makeup Routine After I Discovered *This* Brand

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    The inclusive beauty movement is going stronger than ever thanks to brands like CTZN Cosmetics. Upon first discovering it, I immediately resonated with the brand’s founders, the Khan sisters (Aleena, Aleezeh, and Naseeha), who shared their story and inspiration behind the creation of the brand. Growing up, they were disappointed in the lack of South Asian women represented in beauty campaigns and set out to be a guiding force for change. I had a similar experience growing up and was always bummed to discover that many popular eye shadow palettes then just wouldn’t show up on my skin tone. Beauty brands have come a long way since then, but I still love discovering those at the forefront who are creating incredible makeup specifically made with darker skin tones in mind.

    Now that I’ve had a chance to give some of CTZN’s key offerings a try for myself, let’s just say I’m ditching my previous 20-step makeup routine and instead opting for just a few of this brand’s wonderful multi-use items. They’re every makeup minimalist’s dream. If you’re curious about my thoughts on the brand, read on below and find out.

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    Shawna Hudson

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