I’m going to be honest: When it comes to beauty products, I used to associate price with efficacy. But one thing that’s surprised me since becoming a beauty editor and testing out tons of products is that they don’t have to be expensive to be effective. The products below, in particular, have proven me wrong with their impressive formulas and luxe packaging. And I’m not the only one who’s been reaching for more affordable beauty buys. Bethenny Frankel, one of my favorite people on TikTok, recently told me about her favorite drugstore makeup picks. And when Sofia Richie-Grainge reached for a $14 bronzer on her wedding day, it nearly broke the internet. Keep scrolling to see all the affordable gems, both drugstore and prestige, that are universally loved by Who What Wear editors and celebs.
Emma Walsh
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