The inclusive beauty movement is going stronger than ever thanks to brands like CTZN Cosmetics. Upon first discovering it, I immediately resonated with the brand’s founders, the Khan sisters (Aleena, Aleezeh, and Naseeha), who shared their story and inspiration behind the creation of the brand. Growing up, they were disappointed in the lack of South Asian women represented in beauty campaigns and set out to be a guiding force for change. I had a similar experience growing up and was always bummed to discover that many popular eye shadow palettes then just wouldn’t show up on my skin tone. Beauty brands have come a long way since then, but I still love discovering those at the forefront who are creating incredible makeup specifically made with darker skin tones in mind.
Now that I’ve had a chance to give some of CTZN’s key offerings a try for myself, let’s just say I’m ditching my previous 20-step makeup routine and instead opting for just a few of this brand’s wonderful multi-use items. They’re every makeup minimalist’s dream. If you’re curious about my thoughts on the brand, read on below and find out.