I scroll TikTok way too much for fear of missing out on a really good trend. Of course, it comes with the job territory, but something about this particular social app makes me waste the most amount of time. The upside is that I’ve really perfected my algorithm. It’s impeccable, actually. Sometimes, it gets derailed when my husband sends me a random “funny” video (all I’ll say is that we have very different taste in content), but I’m always able to get my FYP back to the content that speaks to me most: beauty. It’s how I discover buzzy products, but more importantly, it’s where the best beauty trends are born.
With that in mind, I tapped some of my very stylish colleagues, Amy Serrano, Shawna Hudson, and Jadene Munson, to share the viral makeup trends that have completely won them over and all the products needed from Macy’s to create the looks. From balletcore to cloud skin, there’s a look for every style.
Caitie Schlisserman
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