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  • 16 Last-Minute (and Actually Affordable) V-Day Gifts Your BFFs Will Love

    16 Last-Minute (and Actually Affordable) V-Day Gifts Your BFFs Will Love

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    One of my greatest joys is showing love to the people in my life, and Valentine’s Day is the perfect occasion to do that. I don’t have a boyfriend, so I’m going all out for Galentine’s Day this year. Even though I’m strapped for time and on a budget, I’m still treating my besties to some showstopping gifts—I’m talking the cutest press-on nails, lip colors in every shade of pink and red, and beautiful blushes. I’m picking these up from CVS, which couldn’t be easier for me because it’s around the corner from my apartment. Given my career, my friends have high expectations of any beauty gifts I give them, and I’m telling you these buys don’t disappoint. Keep scrolling to see them all.

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    Emma Walsh

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  • Our Editors Share Their Favorite Looks From the 2024 Award Season So Far

    Our Editors Share Their Favorite Looks From the 2024 Award Season So Far

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    Lights, camera, fashion.

    With the 2024 award season underway, we’re already seeing some truly *incredible* looks from film and television stars alike on the red carpet. From Hunter Schafer’s ethereal Prada dress straight from the runway to Rosamund Pike’s veiled look, some of the biggest names in Hollywood certainly aren’t holding back.

    For the latest episode of Who What Wear With Hillary Kerr, Kat Collings, WWW’s editor in chief, sits down with Erin Fitzpatrick, WWW’s associate director of fashion news, to discuss some of their favorite looks from the Golden Globes, Critics Choice Awards, and more. Plus, Collings and Fitzpatrick share their predictions for what film’s biggest stars will wear on the biggest red carpet of award season—the Oscars. 

    For excerpts from their conversation, scroll below.

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    Madeline Hill

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  • “Timeless” Is What I Want For My Jewelry Collection—30 Picks I'm Obsessing Over

    “Timeless” Is What I Want For My Jewelry Collection—30 Picks I'm Obsessing Over

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    Finding your signature lineup of jewels is time-saving for a couple of reasons: 1) You’ll never have to take the items off, and 2) your accessory game is guaranteed to look polished with your go-to jewelry assortment. For me, I have a few pieces that I never take off. One is a dainty diamond bracelet that was gifted to me, and the other is a simple gold chain that I wear solo and layered with other pieces depending on my mood. As I already pointed out, once you square away your everyday jewelry, it’ll become your signature look over time. Today we’re here to assist you in finding the timeless earrings, necklaces, bracelets, or all of the above that you can wear year-round. You’ll find a mix of both extremely minimal pieces and some that are interesting but not too trendy. Think sculptural earrings, thick herringbone chains, and dainty diamond rings. 

    Whether you’re looking for an investment piece or an affordable option that’s still up to quality, the below options are sure to become staples in your jewelry box. Each item also makes for a great gift idea, so if you’re hoping to add something to your Valentine’s Day wishlist, just drop this story link over to the one gifting you this year (or treat yourself to something dazzling.) Below you’ll find our top picks for simple accessories that are effortless but add all the polished detail to your everyday style. Keep scrolling to shop.

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    Yusra Siddiqui

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  • We're Starting 2024 on the Right Foot With These Chic New Boots

    We're Starting 2024 on the Right Foot With These Chic New Boots

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    “Winter is my favorite season for fashion! I’d say 80% of the time, I like to keep things more classic, focusing on neutrals and timeless pieces I can bring back year after year. The other 20%, I like to throw in some fun trends. For this look, I went with a monochrome gray skirt and sweater, a metallic bag, and a white heeled boot from Nine West. This look is perfect for lunch with the girls or a cozy date night. In my opinion, shoes are the perfect way to make a statement and take an outfit to the next level. Nine West has the chicest winter shoes to make any look feel elevated and on-trend.” — Alana Hosn, content creator

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    Natalie Gray Herder

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  • Don't Text—I'm Too Busy Swooning Over These Makeup Looks That Feel So 2024

    Don't Text—I'm Too Busy Swooning Over These Makeup Looks That Feel So 2024

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    Whenever it’s time to talk about the holidays, I can only focus on the amazing makeup looks that I see all over social media and the streets of New York. Sure, the bright lights, festive events, and glamorous outfits are nice, but all I want this season is a guidebook of beauty inspo that I can use for the holidays and beyond. Luckily, the beauty experts in my network can give you and me exactly what we’re looking for. I enlisted fellow editor Katie Berohn and digital creators Tabitha Qassom and Tamara Marbury to create makeup looks worth copying and pasting onto your mood boards for the rest of 2023 and beyond—and they certainly delivered.

    They each created a makeup look that taps into the beauty trends we spotted this year, and every product they used is from Sephora at Kohl’s. (No surprise there.) It has an elite curation of all your favorite beauty brands—plus a “clean beauty” category and the ability to filter skincare products by age—so all the best products are at your fingertips. I’ve been taking notes on these looks, and I couldn’t pass up the opportunity to share them with you all. Keep scrolling for the makeup looks you’ll be re-creating in 2024.

    I’m probably one of those rare people who wear a red lip almost every single day. But I typically keep the rest of my everyday makeup simple. My advice for wearing a glam look beyond the holidays would be to pick your favorite part of your holiday look, whether that’s a bold lip or glittery eye shadow, and make that the focal point of your everyday looks. If you opt for one focal point and keep the rest of your look more subdued, you can transition any holiday look easily. I would wear this to a holiday party, but I would also wear it to dinner with friends, a family gathering, or a work event. It’s versatile but still perfect for a special occasion. Sephora at Kohl’s has the most-coveted makeup products at truly unbeatable prices.”

    I started with the Makeup by Mario Ethereal Eyes palette. After creating a smoky eye by building the deeper matte shades to the outer corners of my eyes, I drew a subtle cat eye using the Too Faced liner. I opted to use two different mascaras for the most dramatic effect. I used Tower 28 mascara on my upper lashes for length and curl. For my lower lashes, I just wanted a bit of length, so I used Ilia Limitless Lash mascara to add subtle definition. I added a dot of Rare Beauty blush to the upper part of my cheeks and blended it in for a flush of color. Then, I used Charlotte Tilbury lipstick to create a bold, showstopping red lip. I love how festive it is while still being versatile.”

    “I live in SoCal and am always by the beach, so that sun-kissed look is what I tend to gravitate toward throughout the year. During the holidays, I do like to add an even darker blush for that extra pop! I love that all the products I’m wearing fall under Sephora at Kohl’s clean-beauty list and that so many of the pieces are interchangeable and can be used year-round. Quick tip for all my ladies on the go: When you’re in a pinch and only have either a blush or lip color on you, use it on your lids and lips. Don’t shy away from color on your lips year-round! Have fun with your look regardless of the occasion—you won’t be this young tomorrow!”

    “I always start by prepping my skin with a moisturizer or oil. With the cooler weather, my skin has been extra dry, so I’ve been loving Tatcha’s Dewy Skin Cream. It instantly smoothes fine lines while hydrating and plumping my skin. While the moisturizer sets into my skin, I apply the holy grail of eyebrow gel, Anastasia Beverly Hills Brow Freeze. My brows are pretty unruly, and this is the only gel I’ve found that will keep them in place. It has thousands of five-star reviews for good reason! For the ultimate glow, I go in with Saie’s Glowy Super Gel. They make a universal shade that I love, but when I want to be extra bronze, I use the shade Sunglow. It’s a lightweight luminizer that you can wear alone or mix with foundation or tinted moisturizer. There isn’t one person I’ve told to try this that hasn’t fallen in love.

    “Next up is Ilia’s skin tint. This lightweight mineral serum has SPF 40 and is clinically proven to improve the look of dryness and blemishes while giving your skin a dewy finish. I then go in with Tower 28’s Bronzino in West Coast, which I love to add to my cheekbones, jawline, forehead, and nose for an illuminating glow. I follow up with Merit’s cream blush, which provides just a touch of color and a long-lasting glow. Finally, I apply Merit’s lipstick, which gives my lips the ultimate hydration and soft satin finish.”

    I like my everyday makeup to look naturally flawless, so I do a lot of neutral or deep tones. This holiday season, I want to elevate that look with metallic colors that complement my skin tone. It’s still giving flawless nude tones that I love for my everyday look but with a bit of sparkle and glam. I would wear this look to a holiday party, gala, or formal event in the new year. Sephora at Kohl’s is my go-to destination for my makeup looks because I can easily filter by product type and get a curated list that has just what I need. It has the best of the best products, so I feel confident when I head to checkout.”

    The Huda Beauty Empowered eye shadow palette was made for a glam look. It has so many metallic colors to create a sparkly eye. If you want to create a winged eye, you need the Stila Stay All Day waterproof liquid eyeliner. I drew one of my wings a little too low, and it was easy to immediately wipe off and start again. But once I had drawn it perfectly, it stayed in place. The Too Faced Better Than Sex mascara tops off the dramatic eye. Nars blush in Savage is perfect for this glam look because it has a slight metallic sparkle, so it doubles as a blush and highlighter. Then, because you’ve got sparkle on the eyes and cheeks, you need the Charlotte Tilbury nude lip in Super Fabulous so that your lip doesn’t compete with the eye. Top the nude lip off with the Fenty Beauty Gloss Bomb in Honey Waffles just to add a little shine.”

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    Aniyah Morinia

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  • I Just Treated Myself to Every Dream Shoe on My Holiday Wish List

    I Just Treated Myself to Every Dream Shoe on My Holiday Wish List

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    This may be the season of gift giving, but if you ask me, receiving gifts is just as nice. I love taking a moment to review my holiday wish list and treat myself, and because I live, breathe, and work in fashion, this list can be extensive. So this year, I decided to narrow it down to one category: shoes. Nordstrom‘s shoe selection has been beckoning me all season long with some of my most-wanted styles including The Row’s Almond Toe Pumps and the ever-popular Ferragamo Astro Sculpted Heel Sandals. So naturally, I headed to this retailer to start checking these shoes and more off my list. Keep scrolling for all the pairs that made it to checkout.

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    Humaa Hussain

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  • 4 Party Looks to Re-Create If Your Holiday Vibe Is Understated Luxury

    4 Party Looks to Re-Create If Your Holiday Vibe Is Understated Luxury

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    I’m not embarrassed to admit that I’ve been planning my holiday party outfits for months. (And I do mean months.) As predicted, this season is already scheduled to the brim with events including my company cocktail party, a New Year’s Eve celebration, and an intimate dinner with friends. (I’m hosting for the first time!) This year, my holiday party attire is all about chic looks with fun, party-ready accessories. Metallic shoes, red handbags, stacks of sparkly jewelry… I want it all. This aesthetic was also the inspiration behind Who What Wear’s latest shoot full of elevated and wearable outfits for the festive season ahead. Don’t RSVP “yes” to any invite without first seeing these glamorous looks.

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    Michaela Bushkin

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  • The 2023 It List: Every Cool Trend, Brand, and Item That Defined the Year

    The 2023 It List: Every Cool Trend, Brand, and Item That Defined the Year

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    To review this year’s winners, we’ve curated a robust list of fashion experts who have a lot to say about each category, so let’s meet them. This year, we’re excited to present the four critics—or panel of judges if you will—who can each speak to a different aspect of the industry.

    First up, our beloved editor in chief, Kat Collings, will be speaking on behalf of Who What Wear. Collings is joined by industry greats, starting with Erin Walsh, who is a fashion stylist and creative director currently known for putting Anne Hathaway on the fashion crowd’s map. Candace Marie is a social media consultant and strategist who has worked with Prada, Bergdorf Goodman, and more. Last but certainly not least, we’re joined by Rajni Jacques, a fashion director who is now the global head of fashion and beauty at Snapchat.

    And now, it’s officially time to present to you the winners on the 2023 It List, from the trend of the year to the rising brand we should all have on our radars. Sit back, relax, and enjoy our official year in review.

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    Anna LaPlaca

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  • To the Last Drop: 155 Empties Later, These Are the 36 We'll Restock in 2024

    To the Last Drop: 155 Empties Later, These Are the 36 We'll Restock in 2024

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    It’s no secret that as editors, we’re sent lots (and lots) of beauty products. Our collective routines are in constant flux, and even if we like a certain product we try, it rarely—if ever—stays put as a permanent fixture within our regimens. As such, product empties are somewhat of a unicorn occurrence for us. However, every so often, we do scratch the bottom of a certain jar or tube—whether it’s due to irrevocable obsession or because we simply didn’t find another product that was all that much better. (Some product categories seem to perpetually fall into the bucket of “meh.”) Obviously, we’re much more focused on the former option.

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    Erin Jahns

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  • Wait—I Think I Just Found the Gifts That Are Impossible Not to Impress

    Wait—I Think I Just Found the Gifts That Are Impossible Not to Impress

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    PSA: I’ve officially found the best gifts. This year, I set out on a mission to find gifts that are timeless and chic—things that my loved ones could use every day but also feel a little luxe. I’m happy to report I completed this task with flying colors—and a little help from Nordstrom. The retailer always hits the spot with trendy yet classic pieces. The olive-green Bottega crossbody bag helped me cross my sister off my list—it’s just so simple and chic. (Don’t tell, but I’m adding it to my cart too.) And I couldn’t pass up the opportunity to treat my niece to beauty Hall of Famer Augustinus Bader’s set. Keep scrolling for all the items that have helped me complete my gift list already.

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    Humaa Hussain

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  • These 5 Key Shoe Styles Are Defining My Winter Wardrobe

    These 5 Key Shoe Styles Are Defining My Winter Wardrobe

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    Before the dawn of a new season, I like to reevaluate an area of my apartment very near and dear to my heart: my shoe closet. I take stock of all the shoes that are continuing to serve me well, get rid of the few that have reached the end of their lifetime, and take note of which pairs I want to add to my collection next.

    Now that the cold weather is settling in, I’ve compiled a list of the five key shoes that will define my winter wardrobe. Spend a few minutes on Instagram or any street style site, and you’ll see that these pairs are seasonal must-haves. Steve Madden has an excellent selection of all five styles, which I’ll be shopping at Zappos (my go-to footwear retailer). These styles are just one click away from your shoe closet, and here’s everything you need to know about them.

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    Raina Mendonça

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  • I Was on a Shopping Hiatus Until I Came Across These Chic Accessories

    I Was on a Shopping Hiatus Until I Came Across These Chic Accessories

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    As a shopping editor, I use my expertise to put together an edit of seasonal must-haves each winter. My typical list will include everything from cozy cashmere knits to the perfect heel for holiday parties, and I can always count on the new-in sections of retailers to come through. But this season, the endless scrolling started to give me fashion fatigue, and that made it hard to find pieces that really excited me.

    That was until I landed at Bloomingdale’s. For the past week, I haven’t been able to stop thinking about the retailer’s selection of luxury accessories (particularly the trendy mesh slingbacks from Jimmy Choo and a pair of vintage-style sunglasses that’s just begging to go on vacation with me). These pieces have put the thrill back into my shopping experience, and I’m ever so grateful. Keep scrolling for all the items that I can’t get off my mind.

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    Humaa Hussain

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  • My Friends Wanted Easy Holiday Makeup Ideas, so I Showed Them These 3 Looks

    My Friends Wanted Easy Holiday Makeup Ideas, so I Showed Them These 3 Looks

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    I tend to keep my everyday makeup pretty simple. But when I see festive twinkling lights, gorgeous party dresses, and tons of holiday invites coming in, it inspires me to add a bit more oomph when I’m getting ready. On top of that, my other beauty-loving friends have been asking me for festive makeup ideas. So to spark my creativity, I treated myself to some new makeup from QVC. The retailer’s beauty section is next-level—I discovered some niche finds, cult classics, and new favorites. When all these goodies arrived, it honestly felt like the holidays came early. Keep reading to see the surprisingly easy holiday beauty looks I created with these products, along with some of my personal makeup tips. Note: All prices taken at the time of publication.

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    Emma Walsh

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  • Diamonds, Gold, and Red: Shop the 16 Gifts That Will Impress Any Fashion Person

    Diamonds, Gold, and Red: Shop the 16 Gifts That Will Impress Any Fashion Person

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    We all want to give gifts that will actually impress the people we love. But with the trends changing rapidly, it can be difficult to decipher which sartorial gifts will impress—and which will be returned the next day. Luckily, Anthropologie is a brand you can rely on. The store has everything from popular buys to timeless classics to micro trends. To get you started, I’m sharing my top gifting picks for the fashion people in your life. But I wouldn’t blame you if you bought a few of these for yourself, too. Keep scrolling to see my winter Anthropologie edit.

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    Emma Walsh

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  • Fashion People in London Live For This Brand—16 Pieces I’m Losing It Over

    Fashion People in London Live For This Brand—16 Pieces I’m Losing It Over

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    As one of the fashion capitals of the world, London is home to countless trendsetters, tastemakers, and iconic and up-and-coming brands. Recently, I’ve heard tons of fashion people across the pond raving about ALIGNE. Naturally, I had to investigate (read: shop), and let me just say I love what I found. ALIGNE favors timeless pieces that mix and match seamlessly, and best of all, they’re chic and high quality but still reasonably priced. I have a feeling you’re going to love this brand as much as I do. Keep reading to shop the pieces you need.

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    Emma Walsh

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  • The Chic Jewelry Taking Over Our Holiday Wish List

    The Chic Jewelry Taking Over Our Holiday Wish List

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    The Collection is a series where we highlight the latest collections from our favorite luxury brands. From seasonal capsules to exclusive collabs, we’ll share everything you need to know about the new product launches and our curation of what to shop.

    Nothing adds more sparkle to the holiday season than jewelry, and this year, my top picks are from contemporary luxury jeweler Bulgari. The Italian brand’s designs have adorned the wrists and necks of all my favorite It girls for years. The jeweler’s latest campaign (shot on the ultimate It girl, Anne Hathaway) features four hero collections that stand out on their own but are even more luxe when styled together. Whether you’re gifting these pieces or wearing them yourself (lucky you!), each one is sure to bring a touch of holiday wonder this season and beyond.

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    Michaela Bushkin

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  • Glow From the Inside Out With These 16 Self-Care Essentials

    Glow From the Inside Out With These 16 Self-Care Essentials

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    It’s November, so I’m obviously already thinking about holiday gifts for my loved ones. In my opinion, anything that promotes relaxation and self-care is a solid option. But I have a discerning eye, so I’ve been looking for self-care gifts that are a level above the rest, and Keys Soulcare came to mind. It’s a brand that emphasizes physical self-care as well as caring for your soul. In fact, when you shop on-site, you’ll find confidence-building affirmations on each product’s page. And let’s be real: The best glow is one that comes from within. Keep reading to see my top 16 picks that will give you (or the loved one you’re shopping for) an indescribable radiance.

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    Emma Walsh

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  • Mara Hoffman on the Future of Sustainability in Fashion

    Mara Hoffman on the Future of Sustainability in Fashion

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    After graduating from Parsons, you launched your first line, Circle by Mara Hoffman, in the year 2000. Can you tell me what that first iteration looked like, and what your design ethos was at that starting point?

    When I graduated from Parsons, I was making everything by hand. It was kind of more like an art experiment. So wearable art, everything was sewn by hand, hand-dyed, batiked, beaded, and nothing was like the other. And so I began like that, making these one-off pieces.

    The very first break point I had was I was bringing clothes to a friend’s store to sell on consignment, because that’s how I was paying my bills, and had a run-in with Patricia Field. And for those who don’t know, she is this iconic visionary in New York. I ran into her in this little store that I was dropping clothes off. And she liked what I had on. And she said, “Well, I’m working on this new TV show. And it’s called Sex and the City. And I would love to buy the bag of clothes that you have.” So I sold her the bag of clothes for like $250.

    And then the next day, her buyers for those stores that she had in New York called me and came over the following week. And they sat on my little futon couch. And I showed them everything that I had been making in this little apartment, and they placed an order, and the order was for $5000, which was like a mind-blowing amount of money for me. And that was the very beginning.

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    Natalie Thurman

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  • November Marks My Festive Party Outfit Planning—These Are the Pieces I’m Eyeing

    November Marks My Festive Party Outfit Planning—These Are the Pieces I’m Eyeing

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    The start of November means holiday season has officially begun, and while some are putting up their decorations, others, including me, are taking up an entirely different task: holiday party outfit planning. When it comes to planning for festive party looks, I always consider these helpful tips: Black is never a mundane choice, sequins are always welcome, and a splash of color doesn’t hurt. 

    I’ve been feeling a little stunted in my outfit choices recently and decided to peruse Nordstrom‘s holiday curation for some inspiration. And boy did find it and then some. The red Staud mesh dress was first to go in my cart along with the Saint Laurent strap heels.  I’ve already thought of multiple ways to wear the embellished gray knit cardigan from Cinq à Sept (spoiler: with the Ulla Johnson ruffled black midi skirt and silver sequin Cult Gaia bag). Keep scrolling for all the pieces I’ve added to my wish list below.

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    Humaa Hussain

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  • I Polled My Editor Friends, and These Are the Fine-Jewelry Pieces They All Love

    I Polled My Editor Friends, and These Are the Fine-Jewelry Pieces They All Love

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    Now that I’ve clocked in close to ten years of experience in the fashion industry, I know there are a handful of credible sources to trust for style advice. I can always count on my gut when scrolling through pages of new arrivals, but when in doubt, I turn to my editor colleagues. 

    Whenever I’m in a pickle on what to buy, they always come through with their expert advice. This time, I needed help picking out my holiday gifting pieces. I want to gift my loved ones with timeless jewelry this season, so we collectively turned to Bloomingdale’s to take a look at its vast collection. The retailer boasts a truly impressive assortment of jewelry, from 18-karat-gold necklaces to staple diamond earrings as well as classic silver fine watches. The options are endless and we spent hours narrowing down the top picks. Ahead, you’ll find all the pieces that got my editor friends’ stamp of approval.  

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    Humaa Hussain

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