In case you weren’t aware, H&M is on a roll. Its Studio leather moto jacket has made the rounds on Instagram and Tiktok, becoming a certified fashion hit. Sadly it’s now sold out, but as an unofficial H&M expert, I can confirm it’s not the only thing worth checking out.
As I proclaimed a few months ago, the retailer’s latest collections are good, and getting better and better with each new release. The dress silhouettes look increasingly more luxe, the trends more experimental, and the outerwear gives its high-priced rivals a run for their money. Essentially, if you want to look expensive, H&M is a convenient shortcut. But the cherry on top—the retailer has dropped a spring sale, with hundreds of items on major discount including denim, cozy knits, blazers, and more. If you haven’t got your stuff together for spring, here’s your chance. Keep clicking below to shop our favorite gems from the sale.
As you know, H&M is already impressively cheap, so when you take 20% off of the full prices, you’re getting a crazy good deal. From now through Sunday, April 9, H&M is offering 20% off site-wide, including sale items. No code is needed—H&M did the work for you and dropped the prices themselves.
When H&M says site-wide, they mean site-wide, as even its special collections like its latest Innovation Story drop (which features sustainably-sourced embellishments) are marked down. So if you’ve had your eye on any H&M pieces, this weekend is the perfect opportunity to add them to your wardrobe. And if you’re unfamiliar with anything they have right now, I’ve got you.
I scrolled through hundreds of items and concluded that the following 25 options are the best on the site right now. Sure, “the best” is subjective, but I happen to know a thing or two about what’s good when it comes to fashion. With that, scroll to shop my edit.
While doing my daily scroll through H&M—it’s part of my job!—I came across the prettiest pair of shorts that instantly reminded me of a pair Kate Middleton wore last year. Not too short and not too tight, I truly think they’re the perfect pair of shorts that solve all of my usual gripes. Don’t you hate it when the shorts market is saturated with teeny-tiny denim cutoffs and few alternatives?
H&M’s Linen-Blend Shorts ($35) are a dead-ringer for Kate Middleton’s pair and are bound to sell out quickly, so what are you waiting for? I’d highly recommend copying the Princess of Wales and styling the shorts with a striped sweater for a nautical-inspired look with a dash of preppiness. Scroll down to re-create her entire outfit, including her favorite $69 sneakers.
When Manfred Thierry Mugler passed away last year, he was in the early stages of a new project. A collaboration with H&M—one that will bring the ultra-viral, outré brand to a wider audience—was one of the last things the iconic designer worked on with Casey Cadwallader, Mugler’s creative director. “It was so great that we knew that he wanted to do it and that he was so excited about it. That gave us something to have in our hearts. We wanted to do this really well for him,” the youthful and energetic Cadwallader, a New Hampshire native, says during an interview at a Paris showroom.
Courtesy of the designer
When Mugler first made a splash in the ’80s and ’90s, his shows were filled with statuesque and often boundary-breaking models: Grace Jones, Connie Fleming, Naomi Campbell. His casting was a move forward for fashion in terms of race, age, and gender expression, and strikingly innovative for its time. Cadwallader, who became creative director in 2017, has seen interest in Mugler skyrocket in recent years and understands the outsize role the brand plays in pop culture today. Clients like Cardi B, Kim Kardashian, and Beyoncé have helped Mugler’s sexy and avant-garde looks become recognizable worldwide. (Thierry Mugler: Couturissime, an exhibition of Mugler’s work, is currently on view at the Brooklyn Museum.)
Carlijn Jacobs
Cadwallader knows that working with H&M will give young fans an opportunity to wear Mugler for the first time, and he sees great meaning in the chance to be a part of that. “This is going to have so much more visibility than Mugler does itself,” he says. H&M agrees. “The idea with collaborations is to offer customers a designed piece they maybe couldn’t afford any other way,” says creative advisor Ann-Sofie Johansson.
Courtesy of the designer
The success of the 109-piece collection—which comes out next month and includes womenswear, menswear, and accessories—hinged on being able to recreate the high-quality fabrics and meticulous attention to detail that go into Mugler’s architectural silhouettes on a much larger scale. It was Cadwallader’s biggest concern, and something he felt increasingly assured of as he went further along in the design process with H&M. The company’s greater production capacity and broader ability to source materials allowed the line to maintain the brand’s integrity at a more accessible price. “A lot of the fabrics are the same ones that I use. And in some cases they’ve been developed to be more sustainable or to go for a better price without giving up on the technicalities, which has been so nice,” he says. Among the archival pieces Cadwallader included was an update of Mugler’s 1981 Vampire dress, a cocktail number that was worn by Dua Lipa on Saturday Night Live and seen on HBO’s Euphoria. “It’s so much about the body as a sculpture,” he says.
Casey Cadwallader and Ann-Sofie Johansson.
Carlijn Jacobs
Production methods weren’t the only adjustments to be made in order to welcome slightly less adventurous dressers into the world of Mugler. Many of his designs “are so bold that they push the edge of wearability, and I’m very happy and proud to do that. But with this collaboration, I knew where to control things and where to rein it in,” Cadwallader says. That meant creating pieces with a bit more coverage and pared-back details. “It was about thinking about how to keep the essence but simplify things for more mass appeal and accessibility, where people wouldn’t be put off. In fashion circles, you can make the craziest thing and everyone’s like, ‘Let’s give it a try.’ But I want someone who doesn’t know what Mugler is to see it and be like, ‘I can wear this.’”
A version of this article appears in the April 2023 issue of ELLE.
There are a few key stores I consistently turn to if I’m looking for more affordable gems that look highly expensive. Yes, H&M and Nordstrom happen to be two of the retailers in question. I’m constantly amazed at the assortment of picks that look quite luxe, but don’t come with that luxury price tag. On that note, I found quite a smattering of elevated selects during a recent peruse through each of the sites. Naturally, I’m sharing my favorite buys with you.
Below you’ll uncover 29 items to consider if you want something quite forward and chic, but don’t want to spend more than $75 on the said item. Each of the pieces in my edit has that expensive-looking feel thanks to relevant design details and modern cuts. Keep scrolling to check out the best spring items to buy from H&M and Nordstrom right now.
Nothing excites me more than losing myself while pursuing the latest offerings from my favorite online stores. You should see the amount of open tabs at a given time on my browser. Sure, it’s all incredibly tempting and leads to a bunch of full virtual carts, but it helps me narrow down the pieces that speak to me most every season. Thankfully, I am not one to gatekeep, so get ready to reap the benefits of my latest shopping deep dive.
My aim when browsing is to find a mixed selection of elevated basics that can be worn on rotation along with an injection of standout trendy pieces. This time around, I took a look at Zara, Nordstrom, Mango, H&M, Shopbop, and Net-a-Porter. Right off the bat, this helps gather a variety of pieces at different price points which comes in handy when working within a budget. I came across some incredibly cool pieces like classing matching sets, bold dresses, practical pants, sleek shoes, and much more. Ahead, shop my top 5 picks from each store.
As a fashion editor and plus-size fashion devotee, I spend A LOT of time browsing through offerings of countless brands that claim to cater to the plus-size fashion person. Over time I have found I keep returning back to specific brands. I’ll keep up with the latest product drops and releases or kill time by digging through the sites to find the next perfect addition to my closet. I have come to count on Eloquii, H&M, Anthropologie, and ASOS for most of my dressing needs.
During my most recent browsing session, I saw so many new pieces from these top retailers that I wanted to share with you. Keep scrolling to check out the best AND newest styles from Eloquii, H&M, Anthropologie, and ASOS. Ahead shop lovely spring dresses, gorgeous breathable knits, and the cutest bathing suits for your next vacation.
While spring just technically started, we’re already busy making summer plans. From vacations to long-overdue catch-ups over brunch, poolside afternoons, park picnics, and of course, weddings galore, there are a plethora of fun times to look forward to. And, not that we need an excuse to shop, but let’s face it: a full calendar and change of season are more than enough to warrant adding a few fun accessories into the mix.
Occasionally Who What Wear editors will splurge on a single designer purse for the season. But, since so many cute bags have already hit shelves, so we’re taking a different approach: cute summer bags from Mango, H&M, and Zara that are all under $75.
From straw bucket bags and raffia clutches to colorful satin purses perfect for wedding season, and a slew of elevated everyday carryalls, we’ve rounded up the 28 cutest bags to shop now, before they fly off shelves. Keep scrolling to scope out your favorites, but don’t delay—at these prices, they’re bound to sell out long before summer is officially here.
With the start of spring, comes the need to get as much sun as possible. If you’re anything like me, fun going out looks are needed for all the day parties and nights out to come. I have a bit of a secret for scoring beautiful party-friendly looks at an extremely affordable price point—H&M’s sale section.
Yes, you heard right. Like clockwork, I’ll check out the deeply discounted assortment for hard-to-beat deals on pretty clothing. I’ve curated some spring-friendly picks from H&M’s latest sale section additions for your shopping pleasure. Keep scrolling to uncover flowy dresses, flirty mini skirts, the cutest crop tops, and more.
In case you missed it, I wrote a story last week about the 2023 swimwear trends celebrities are already wearing. Spoiler: Dua Lipa is a fan of cutouts, Vanessa Hudgens sticks to classic triangle bikinis, and Ciara is partial to fun prints. Well, what if I told you that I found each and every one of those trends for less than $40? Yep, that’s where H&M comes in.
You can always rely on H&M for affordable interpretations of current trends, and swimwear is no exception. The retailer’s selection is truly top-notch right now and includes all sorts of styles, including high-waisted, halter, strappy, floral, and striped pieces. Scroll down to shop my favorite H&M swimsuits for spring and summer 2023. Vacation beckons.
We made it to March, people! Yep—the first day of spring is a mere two days away, and while the weather in some places has yet to get the memo, I’m sure Mother Nature will come around soon because we have places to go and outfits to wear! As you’ll quickly be able to tell upon scrolling through this story, I’m possibly too excited to start dressing for the next season, but with so many amazing pieces coming out every day, can you really blame me?
So while we round up the best 42 items from three of our favorite shopping sites every month, this installment just might be my favorite yet because of all the amazing options Nordstrom, H&M, and Net-a-Porter had to offer. To see and shop what made the cut, simply keep scrolling, and when you’re done, might I suggest you check out my roundup of the 49 best items under $49 for the coming season?
I, like many in the fashion scene, have an expensive eye for clothing. I love admiring designers’ new collections and saving up for a purchase from a contemporary or indie brand. While I do curate a selection of special pieces I splurge on in my wardrobe, I’m still on a budget, and a majority of what I shop skews affordable. Since I’m always on the hunt for new fashion items for my job, I like to think I’ve gotten pretty good at finding things that have the price people want but don’t sacrifice style or quality.
Since spring is coming up and many are on the lookout for new items to wear as the weather gets better, I thought I’d offer a little help. Below, I’ve rounded up 30 pieces from all our favorite affordable retailers that I think are going to get plenty of wear this season and beyond. I’m talking about ballet flats, maxi dresses, ruffled tops, and much more. Keep scrolling and have a look for yourself.
H&M is a go-to retailer for many of the editors here at WWW because you can find forward new staples that ring in at more affordable price points. And that’s what I’m going to focus on here. That’s right. I scrolled through the new arrivals to pull out items that I think are particularly luxurious-looking thanks to modern design details and of-the-moment cuts, but all ring in at $75 and under.
Oh, and guess what? There’s currently a one-day-only sale on everything as well. Specifically, you can take 15% off orders of $60 or more, 20% off orders of $100 or more, or 25% off orders of $125 or more. Keep scrolling to check out expensive-looking jeans, outerwear, tailoring silhouettes, and so much more. And just note that the pricing below reflects the original pricing, and the discounts are applied at checkout.
It can’t just be me—I had to do a double take when I saw these H&M finds because they’re just so stunning. Perusing the site’s new arrivals is a weekly (if not daily) activity of mine, and on my latest visit, I came across more than a few finds that actually stopped me dead in my scrolling tracks. While most of these pieces fall well under the $100 mark, I wouldn’t blame you for assuming otherwise.
As a fashion editor, I have a keen eye for spotting expensive-looking details, and since I’m always looking at designer clothing, I can easily spot those luxe details elsewhere. The H&M pieces you’re about to see below immediately reminded me of what I would see at a luxury retailer, whether it was an exposed-back dress, a bouclé-textured jacket, a balloon skirt, or ’90s-inspired knits.
To see them for yourself and shop all of the expensive-looking items in my shopping cart, continue on.
As a fashion editor that also happens to be plus-sized, I’m always keeping an eye open for all the size-inclusive offerings I can find online. While there’s still room for improvement, H&M has slowly but surely increased its plus-size clothing options. I recently did a quick look through the brand’s latest plus-size pieces on site, and I’ve found some pretty styles perfect for the warm spring weather.
Ahead shop a wide variety of plus-size styles from across categories including a cool bomber jacket, the breeziest linen button-up top, pretty flared leggings, and so much more. Keep scrolling to shop styles worth mixing and matching from H&M’s growing plus-size fashion section.
As odd as it might feel to think about swimwear in February, their season in the sun will be here in no time. And since there’s nothing worse than finding out when it’s already too late to order your first bikini of the summer that a beautiful day is coming, I always find it beneficial to get ahead of the problem by stocking up on suits when they first drop rather than waiting until the last minute.
With that in mind, I sprung to action upon discovering a heap of new swimwear on H&M, Mango, and Topshop this week. From runway-inspired floret-embellished maillots at Mango to stringy bikinis in bright colors and neutral shades at H&M, there are already plenty of swimsuit styles to choose from at a price that makes securing a variety of options for the impending warm weather entirely feasible.
Before everyone else gets to work on their 2023 swimwear collections and buys up all the best colors and styles, shop the brand-new offerings at Topshop, Mango, and H&M below.
H&M has burned me more than any other retailer. Too often when I’ve hesitated before purchasing a piece from the brand, it has sold out. The style and the price point combine to create a perfect storm that consistently leads to sellouts. This, while good for the brand, is a bummer for anyone on the other side of the interaction. Because of this, I’ve tweaked my plan of action when shopping on the site, which basically means that I don’t hesitate when I find something really good—I act.
When I checked H&M‘s homepage yesterday afternoon and saw that its spring edit had dropped, I immediately began scouring every last page of new arrivals. After shopping a bit for myself, I couldn’t possibly go on with my week without sharing the news before its best pieces sold out. Without further ado, scroll down to find my picks from H&M’s spring arrivals.
Wimbledon isn’t until July, but tennis great Serena Williams was spotted in London wearing a tennis skirt during the city’s recent fashion week. Williams, who may or may not be retired from the sport, wore Moncler to the brand’s presentation, complete with a varsity-inspired sweatshirt and sporty tennis-style skirt.
While the Moncler look is currently only available to the GOAT, we were delighted to spot a similar black tennis skirt with stripes at H&M for just $25 plus a few new designs from Venus Williams’s athleisure brand, Eleven. Plus, tennis skirts now come in a variety of vibrant colors, so we’re eager to branch out from our traditional tennis whites and explore a slightly less preppy look.
So why wait until spring to sport this trend? We’ve pulled 15 cute tennis skirts to shop now and wear all season long, both on and off the courts. Trust us, you’re going to ace this look.
H&M has revamped its activewear selection with the release of its new line, H&M Move, designed to get people moving in unexpected and style-forward ways. Naturally, the brand tapped none other than actress, activist, and fitness icon Jane Fonda to be the face of its Empower campaign.
“H&M is a huge clothing business,” Fonda told Who What Wear at a launch event at H&M’s new Move Studio in Brooklyn. “When they said [they were] going to launch this campaign to get people to move, I thought, that is something I should get in on.” As the brains behind one of the most successful workout crazes of the 1980s, Fonda knows a thing or two about getting people excited about fitness. She credits its continued success to her making “a point of including all kinds of people” in her videos, as well as the simple yet easy-to-follow moves. Another way to get people moving? Great activewear, and for Fonda, that means skipping neutrals. “I love all the bright colors,” she said of the pieces in H&M’s new Move line.
While Fonda believes movement is critical for lifelong wellness, there are also other tenets she deems just as important. For starters, she says that “staying curious” and “interested in people and life” are vital, as well as surrounding yourself with solid friendships. “I have very brave, smart, women friends,” she explains. “They are all younger than [me], but they make me feel brave and put starch in my spine.”
Now that you’ve been adequately convinced to get moving, shop H&M’s new activewear offering, including a few pieces from the Move collection below.
With brands such as Jo Loves (which was founded by fragrance royalty Jo Malone) pairing with stores like Zara, high-street fragrances have shed their sickly sweet reputation and become seriously sophisticated. In fact, you can probably find a perfume dupe on the high street—or at least something very similar—for the most popular fragrances nowadays. So you don’t always have to break the budget to smell expensive. Whether you like clean-smelling fragrances or fruity scents or want to find your signature perfume on a budget, high-street brands H&M, Marks and Spencer, & Other Stories, The Body Shop and Zara are really leading the way for more affordable high-street perfumes.
To help you find your new high-street fragrance, I’ve found the best sellers from each store and put them to the test, matching them and their notes to their more expensive counterparts. And I have to say, these are now permanent fixtures on my fragrance shelf alongside my premium favorites.
