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Tag: Fall Trends

  • I Might as Well Have a PhD in Expensive-Looking Zara Finds—Here’s What to Buy RN

    I Might as Well Have a PhD in Expensive-Looking Zara Finds—Here’s What to Buy RN

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    We all have our special skills. Aside from being an expert at finding unique gifts and making the most delicious scrambled eggs you’ll ever taste, I’m really good at finding expensive-looking Zara pieces. This can prove pretty useful when I want to put together a luxe outfit but don’t want to spend my entire paycheck on pricey designer goods.

    I love shopping at Zara year-round, but honestly, fall is where the Spanish brand really thrives. The brand’s sumptuous knits, fashion-forward silhouettes, and creative styling ideas make it one of the best places to shop and update your cold-weather wardrobe. I scoured the site from top to bottom to find plenty of posh-looking pieces that will elevate your outfit in an instant. Keep scrolling for the most expensive-looking Zara finds that will make you look like you just spent a lot on your outfit, from sleek scarf-coats to stylish sweaters. 

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    Judith Jones

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  • I’m a Birkenstock-Obsessed Fashion Editor—7 Fresh Ways to Wear Them This Fall

    I’m a Birkenstock-Obsessed Fashion Editor—7 Fresh Ways to Wear Them This Fall

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    I was relatively late to the Birkenstock party. I bought my first pair during the pandemic with a desire for a comfy shoe alternative for my day-to-day. Now, I barely go a day without wearing a pair. I’ll admit they fit my “working mom in L.A.” lifestyle to a T. From school drop-offs to casual meetings, they’re the practical and cool brand I turn to time and again. 

    The perception of the humble shoes has changed massively since I started in fashion. Their versatility, practicality, and laid-back simplicity are markers for their rise to fame among the fashion set. These days, you’re far more likely to see a Who What Wear editor running around in a pair of Boston Clogs rather than stilettos. The fashion crowd and celebrities alike (heck, even Barbie!) are clearly embracing the plainness and practicality of the comfy shoes. 

    If you need some inspiration on how to style Birkenstocks this fall, then take a peek below at a handful of fresh and cool ways the fashion set has been wearing them this season so far. Keep scrolling to shop the looks and, of course, my favorite pairs.

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    Judith Jones

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  • You Need to See These 35 Ref Finds If Your Motto Is Timeless Yet On-Trend

    You Need to See These 35 Ref Finds If Your Motto Is Timeless Yet On-Trend

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    Like most of us, I’m a huge fan of Reformation. The brand offers beautiful pieces in flattering silhouettes with a mission statement I feel aligned with. Its selection always feels perfectly current without being overly trendy, so I know I’ll return to those purchases season after season—which is something I’ve been more mindful of in recent years. The goal for my closet is longevity, with each piece feeling modern without anyone being able to pinpoint exactly what year it’s from.

    It seems this fall, Ref understood the assignment particularly well, marrying the season’s biggest trends with an air of classic elegance. It bridged that gap masterfully by infusing hints of modern details into otherwise classic silhouettes, like beautiful knee-high boots in the season’s It color, red. I took a scroll through its new fall arrivals, casually adding items to my cart that I was interested in coming back to, and my cart was filled to the brim by the end—I must have added half of the site to my cart. Since refined pieces seem to be on everyone’s mind right now, I figured I’d highlight the best of what I saved here. From chic cashmere dresses to colorful tweed sets and cozy cable-knit sweaters, these 35 timeless Reformation fashion items are guaranteed to become closet staples.  

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    Caitlin Burnett

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  • How to Style the Jeans Alt That Fashion People Will Be Wearing 24/7 This Fall

    How to Style the Jeans Alt That Fashion People Will Be Wearing 24/7 This Fall

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    If you’re simultaneously obsessed with the latest micro-trends and too intimidated to test them out, you’ve come to the right place. This is Ways to Wear, a monthly series where editor Eliza Huber offers a dose of outfit inspiration centered around current trends that feel intriguing yet overwhelming at the same time. Consider it your guide to actually wearing the coolest items of the moment, no matter how puzzling they might appear at first.

    Jeans for fall? Groundbreaking. Every time September rolls around, we all run to grab our denim that’s been gathering dust in the heat of summer, replaced by cutoffs (or, if you’re me, hot pants). This year, I’ve found myself only strolling over to my jeans, not sprinting like usual. Instead, I’ve been grabbing for another pant silhouette: track pants.

    Following sightings in collections by Wales Bonner, Tibi, Miu Miu, and more designers that are all bringing a sense of chicness and stylization to the sporty aesthetic, track pants are quickly becoming the bottoms to wear when jeans just won’t cut it. They’re best when paired with unexpected tops and footwear, and the key to styling your pairs is doing so in an entirely non-fitness fashion and acting as if they were any other trousers that you’d style alongside kitten heels, statement handbags, and tops that don’t include a built-in sports bra.

    To help in the styling department, find a handful of ways to wear fashion’s new favorite denim replacement below.

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    Eliza Huber

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  • I’m Prepping My Fall Wardrobe—These 7 Staples Will Be Front and Center

    I’m Prepping My Fall Wardrobe—These 7 Staples Will Be Front and Center

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    As a fashion editor, I have a tendency to plan ahead—sometimes months ahead. Whether it be runway trends for the following season, outfit ideas, or my shopping list, planning far in advance has its perks. For one, I like to look at everything that’s happening in fashion so I can cherry-pick the items that resonate the most with my style. Planning ahead is also a strategy I use when shopping so I can be sure to invest only in the items that I know I’ll wear in a myriad of ways.

    As I prepared to dive into fall dressing, I landed on a handful of must-have pieces that, while trendy, are ultimately of the wardrobe-staple variety, meaning I know I’ll be getting miles in them. Naturally, pieces this versatile also come with a rather low cost per wear, so consider this list your shortcut to a low-cost, high-impact fall wardrobe. Keep scrolling for the staple pieces I recommend acquiring for the transition to fall and, frankly, many months to come.

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    Anna LaPlaca

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  • If You Love French-Girl Style, I Bet You’d Love These Chic H&M Fall Sale Finds

    If You Love French-Girl Style, I Bet You’d Love These Chic H&M Fall Sale Finds

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    Am I obsessed with French-girl style? Yes. Do I get an instant mood boost when I find a good deal? Also yes. So when I read that H&M has a fall sale going on with select items up to 60% off, I dropped everything to check it out. The retailer is famous for its Parisian-inspired pieces and great sales. Once again, this rang true. I hit the jackpot with this sale, and lucky for you, I am not going to gatekeep my finds. I may or may not have already scooped up my favorites.

    Below, you will find 31 pieces that are guaranteed to catch the eye of any Parisian woman perusing the H&M sale. You’ll find everything from elevated basics like sweaters, pants, and classic boots to understated yet sexy pieces, including tops with standout necklines and party-ready dresses. I absolutely recommend you act quickly—these chic finds are all under $100 and selling out fast.

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    Jennifer Camp Forbes

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  • My Everyday Fall Uniform Is Made Up of These 16 Transitional Staples

    My Everyday Fall Uniform Is Made Up of These 16 Transitional Staples

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    Fall can be a tricky time of the year to dress for—at least in New York. The past month has been so unpredictable. One day it was a sweltering 90°, and the next it was gloomy and wet. I quickly realized that I don’t have the right transitional pieces in my closet, but EmRata’s collaboration with AG has been the perfect solution. Her collection has these universally flattering pieces that you can wear everywhere from the office to running errands to date night. The best part? They mix and match effortlessly with each other, so you can tailor your look for the weather and your personal style. Seriously, you can’t go wrong with any of these pieces. Keep scrolling to see the minimalist staples your fall wardrobe needs no matter the occasion.

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    Emma Walsh

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  • I Just Created 8 Spectacular Fall Outfits From Nordstrom for Under $300

    I Just Created 8 Spectacular Fall Outfits From Nordstrom for Under $300

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    There’s nothing like the thrill of putting together a great outfit. Whether it’s effortlessly layering the perfect pieces, playing with volume and lengths, or merging two colors in fashion harmony, the way we style our staples and statement pieces can make a world of difference to our ensembles. Today, I wanted to offer up a handful of chic and trend-forward outfit ideas made up of pieces I’m loving at Nordstrom right now. Below, you’ll find a little something for work, the weekend, and beyond—from sheer skirts with sumptuous knits to simple jeans-and-sweater outfits, The best part? All the outfits below clock in at around the $300 mark (because I know holiday season is just around the corner).

    Keep scrolling for plenty of looks to inspire your next fall outfit.

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    Judith Jones

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  • J.Crew Just Put All of Its Best Sellers on Major Sale—Here’s What to Prioritize

    J.Crew Just Put All of Its Best Sellers on Major Sale—Here’s What to Prioritize

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    I’m typically an equal opportunist when it comes to brands I feature in stories. I cover a wide range of industry players, including Valentino, Louis Vuitton, Amazon, H&M, Dôen, and others. However, I have a little secret to confess: I have a slight bias toward J.Crew right now. Can you blame me? The brand hits the sweet spot between quality, price, timelessness, and trendiness. And it has fantastic sales.

    Right now, J.Crew has marked down nearly all of its best-selling pieces—some up to 50% off. The impressive assortment includes cozy fall sweaters, sophisticated blazers for work, practical jackets, and more. One standout is J.Crew’s famous Barn Jacket (a term the brand has actually trademarked!), which consistently earns rave reviews from customers. Scroll down to shop all of my favorite J.Crew sale picks right now. 

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    Erin Fitzpatrick

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  • Can’t Talk—I’m Too Busy Losing My Cool Over These Fall Fashion and Beauty Items

    Can’t Talk—I’m Too Busy Losing My Cool Over These Fall Fashion and Beauty Items

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    If you think editors are picky about what they invest in, allow me to introduce you to my close friends and family. As the resident personal shopper for my loved ones (a position they have appointed me), I’m always fascinated to see what they want to buy with each new season. The most popular requests for fall were, of course, new sweaters, transitional outerwear, and really good basics. And a few of my friends requested “going-out clothes for people in their mid to late 20s” (always a challenge) and interesting accessories to mix and match with their staple pieces. After searching high and low for my favorites in each of these categories, I decided to turn them into a shoppable story. Keep scrolling to shop the fashion and beauty items that I’m currently losing my cool over.

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    Natalie Gray Herder

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  • I’m Shopping These 30 Elevated Shoes and Basics From Amazon Prime Big Deal Days

    I’m Shopping These 30 Elevated Shoes and Basics From Amazon Prime Big Deal Days

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    When it comes to shopping on Amazon, “elevated” is not usually a word that comes to mind, but my many deep dives on the popular site have made the opposite quite clear. With some time, patience, and dedication, combing through the endless options has proved to be quite fruitful time and again. It helps that being a professional shopper is my job, of course. With Amazon Prime Big Deal Days now here, what better time to round up some of the most affordable yet elevated pieces?

    For this story, I decided to hone in on elevated shoes and basics, in particular, after coming across many during my recent perusal of Amazon’s latest deals. I kept fall outfits top of mind in my selection, including a plethora of chic sweaters, cool denim, standout boots, and timeless outerwear among other lovely options. Scroll on to check out all 30 of my top elevated picks from Amazon—they’re all under $100.

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    Jennifer Camp Forbes

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  • My Friend Asked What to Buy From Amazon Prime Big Deal Days—I Sent 27 Chic Picks

    My Friend Asked What to Buy From Amazon Prime Big Deal Days—I Sent 27 Chic Picks

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    It’s no secret that Amazon can be notoriously tricky to navigate and comb through, especially when it comes to the fashion department. Thankfully, the editors at Who What Wear have put their trained eyes to good use to dig up the best of the best in time for Amazon Prime Big Deal Days. In fact, my friend recently asked me what the most stylish deals would be this season, and after a little time and some patience, I was delighted to find that the current sale selection is chicer than ever.

    I’ve done many an Amazon fashion roundup, but this one most definitely takes the cake. This time, I came across a chic array of standout sweaters, cool jeans, black boots, sleek bags, classic outerwear, and much more. The best part is every last piece is under $100. Keep scrolling to check out 27 chic Amazon picks to wear this fall and beyond.

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    Jennifer Camp Forbes

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  • I’m a Fashion Editor—7 Trends I’m Wearing With My Jeans This Fall

    I’m a Fashion Editor—7 Trends I’m Wearing With My Jeans This Fall

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    Besides stomping in crunchy leaves, carving pumpkins, and inhaling baked apple cider doughnuts, fall makes me think of denim. And with the cozy new season in full swing, I’ve been embracing crisp, comfy, and cool jeans that have mostly been unworn for the past few sweltering-hot months. Since I’m wearing jeans on heavy rotation these days, I’m always looking for fresh and trend-forward ways of styling them.

    Today, I wanted to highlight some of the noteworthy new-season trends that not only are making my outfits look very fall 2023 but also happen to look pretty darn amazing with denim. From this season’s must-have fiery-red hues to sleek slingback flats, take a peek below at the seven styles that will take your denim from zero to 10 in an instant this fall and winter.

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    Judith Jones

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  • The 7 It Coats Destined to Sell Out Before Winter Arrives

    The 7 It Coats Destined to Sell Out Before Winter Arrives

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    As an editor, I pride myself in staying ahead of the curve. Whether it’s discovering niche footwear micro-trends or keeping up to date on the rising brands celebrities are wearing, it’s literally in my job description to be in the loop. So when a TikTok video stumbled upon my For You page asking, collectively, what jacket the “fashion girlies” are going to hyper-fixate on this year, I knew I had to do some digging.

    Every fall and winter, it seems like there’s an It coat or jacket that everyone adds into their rotation. Whether it’s a luxury staple or an affordable find, there’s a handful of fall jackets and coats you can count on to sell out months before winter arrives. If you’re looking to do you fall and winter shopping a bit early this year to beat the crowds and snag the hottest items before you’ll have to sign up for restock notifications, you’ve come to the right place.

    Below, shop all of the trending It coats and jackets that I guarantee will sell out by the time October ends. From viral TikTok finds to personal holy-grail items I’ve been stalking for months, these fall jackets and winter coats should be high up on your “buy now” list. Enjoy!

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    Ana Escalante

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  • I Found a Trove of Fashionable Basics at Amazon—Yep, I’m Telling All My Friends

    I Found a Trove of Fashionable Basics at Amazon—Yep, I’m Telling All My Friends

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    With the staggering amount of products on Amazon, it’s no wonder why many shoppers are quick to give up the search for fashionable pieces on the site. With a little patience and a well-trained eye, Who What Wear editors have been able to sort through the endless selections with much success. I am happy to report that I recently compiled a trove of stylish basics that can easily become closet staples for seasons to come. The best part is that the majority are under $100.

    This roundup incorporates a combination of perennial and currently trending basics. So you’ll find a range of everyday sweaters, simple dresses, cardigans, and denim alongside of-the-moment shoes and more. Every piece I selected blends seamlessly to create a ready-made wardrobe to get you through fall and beyond.

    Below, shop 30 fashionable basics I handpicked straight from Amazon. Good luck not wanting to add them all to your cart.

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    Jennifer Camp Forbes

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  • We’re Editors: 8 Chic Style Aesthetics We’re Loving for Fall

    We’re Editors: 8 Chic Style Aesthetics We’re Loving for Fall

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    I don’t know about you, but for me, every fall it feels like a new beginning. I’m not sure if it’s that end-of-summer feeling or if it’s that back-to-school nostalgia, but the fall months feel like the perfect time to reinvent yourself. The best place to start is your closet. The start of a new season is always a good time to take stock of which items you wore last season that you loved and will be keeping and also which ones you’re ditching for this new one.

    Once you’ve gotten rid of the old and are ready to replenish some items in your wardrobe, it’s time to figure out what your style aesthetic is going to be for the new season. This is my favorite part about the seasons changing: You can have a “tomato girl summer” filled with Lisa Says Gah printed pants and breezy coastal accessories and go into fall with an “old money” aesthetic filled with high-quality tailored basics and bouclé jackets. 

    This fall I decided to bring in the big guns and ask our editorial team what style aesthetics they’re loving for the upcoming season. Eight of our editors gave me their two cents, and trust me when I say this: You’re going to want to bookmark all of them.

    Keep scrolling to see which vibe I’m leaning into for fall along with some other editor-approved aesthetics for fall. 

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    Grace O’Connell Joshua

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  • The Viral Mango Shearling Coat Is Back in Stock—Fresh Ways to Wear It Now

    The Viral Mango Shearling Coat Is Back in Stock—Fresh Ways to Wear It Now

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    No joke, I probably broke the world record when it comes to clicking the purchase button. After seeing the jacket was back in stock earlier this week, I immediately clicked “Add to cart” and checked out before my brain could process. Typically, I like to be a little bit more thoughtful about my purchases (especially those soaring well above the $100 mark), but after wanting this jacket for months and seeing how inclusive the oversize, baggy fit is—the jacket comes in XXS to XXL—I let my shopping muscle memory take over.

    It’s not all in vain, though: sherpa- and shearling-lined jackets might be one of the chicest items you can buy this fall. Thanks to the Mango jacket’s low-key, luxe-looking nature and incredible versatility, I’m convinced nabbing the jacket was the right move. Besides, if *this* many fashion people own and love this jacket, it simply has to be good.

    Not convinced yet? Let me soothe your doubts. Scroll below for some capital-C chic outfits featuring the Mango shearling jacket, along with some timeless sherpa- and shearling-jacket outfit inspiration to incorporate into your wardrobe this fall. If you too join the viral-Mango-jacket cult, we can match. It doesn’t get better than that.

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    Ana Escalante

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  • I Never Knew I’d Be So Into This Fearless Trend—21 Items That Converted Me

    I Never Knew I’d Be So Into This Fearless Trend—21 Items That Converted Me

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    I think of myself as pretty open to experimenting with new trends. (I am a fashion editor after all.) Generally speaking, I tend to dress on the more conservative side, so when a deluge of ethereal sheer pieces started appearing on the fall 2022 runways (and has appeared en masse at every fashion week thereafter), there’s no denying I felt slightly intimidated. Can I master this daring new trend? Do I want to? The answer is 100% yes—I’m drawn to the delicate and diaphanous styles that have ruled on the latest runways like moths to a flame!

    The key to pulling off the trend is all in the styling. Various designers showed us that sheer skirts paired with opaque tights, knit sweaters, and pointed-toe pumps is an outfit match made in heaven—nowhere was this more apparent that on the Miu Miu fall 2023 runways. We’re still ogling over the wearable sheer ensembles.

    For fall 2023, sheer skirts in particular are dominating our favorite retailers, and the recent spring 2024 runways informed us that the romantic trend is here to stay, with designers from Prada to Altuzarra, Bevza, and Jil Sander (to name but a few) bringing into play everything from sheer overlay dresses to minimalist see-through blouses. 

    I never thought I’d be so into this fearless trend, but these outstanding looks and products below have absolutely converted me (and perhaps they’ll convert you too). Be prepared to be daring.

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    Judith Jones

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  • Everything Four Senior Shopping Editors Want to Buy This Fall From Nordstrom

    Everything Four Senior Shopping Editors Want to Buy This Fall From Nordstrom

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    Should I buy this? is a question I ask myself a lot. As a shopping editor, I tend to have an embarrassingly long list of shopping picks in my cart at any given time—but especially at the start of a new season when the retailers are beaming with newness. A lot of the time, I’ll add something to our trends and market channel on Slack to see the yea-or-nay response from our edit team, or I’ll tap into my fellow senior shopping editors to get their thoughts and see what they’re buying for themselves.

    This season, I was curious to see what’s in our senior shopping editors’ Nordstrom shopping cart for fall. After all, our seasoned editors not only have impeccable taste, but they’re always in the know of the coolest new fashion items at practically every single retailer. If you’re curious to see what we senior shopping editors are currently lusting over at Nordstrom right now, then keep scrolling below. There are elevated basics, cool boots, and trendy picks for every budget and taste.

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    Judith Jones

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  • Buy Now, Wear Forever—These 29 Chic Fall Finds Are Meant to Be Passed Down

    Buy Now, Wear Forever—These 29 Chic Fall Finds Are Meant to Be Passed Down

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    If there’s one thing I’m adopting as my early 2024 New Year’s resolution, it’s adopting the “buy it for life” mentality. After years of hopping on short-lived micro-trends and ill-fitting fast-fashion clothing, I’ve spent the last few months thoughtfully curating my wardrobe with timeless pieces that not only set a foundation for my style but also make me feel excited to get dressed again. As a result, my spending has dramatically decreased (my credit card is thanking me!), and the amount I’m spending on individual pieces is going up. While you’d think that doesn’t make the most sense, let me girl-math it for you.

    When speaking to my fashion friends and fellow Who What Wear editors, we’ve agreed that investing money into higher-ticket items that’ll last for years to come is actually one of the smartest investments you could make. Instead of rebuying the same fall sweater once every three months, opting to put your money toward high-quality pieces that will go with everything seems like the smartest move. Ahead of the fall weather and in the spirit of my anti-gatekeeping agenda, I’ve decided to share all of the “buy it now, wear it forever” finds that I’m eyeing this season. From immaculately constructed jeans to cozy cashmere knits, these 29 pieces are some that’ll live in your closet forever if you take good care of them.

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    Ana Escalante

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