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Tag: Eye Makeup

  • 2 Makeup Artists Just Told Me Their Trade Secrets for Looking Glowy (Not Shiny)

    2 Makeup Artists Just Told Me Their Trade Secrets for Looking Glowy (Not Shiny)

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    “A healthy glowing Makeup is my favorite type of make up to do,” shares makeup artist and founder of Dominique Cosmetics, Christen Dominique. “Clean skin is important for makeup to apply smoothly. Before starting a glowy makeup look, Dominique recommends throughly cleansing the face and using a toner to ensure your skin’s cleanliness. “When you’re ready to apply makeup, take a hydrating yet tacky primer that works well for your skin type.” This ensures that any cream-based makeup products following primers will apply evenly, smoothly, and last all day.

    Makeup artist and TikTok content creator Danielle Estrada also shared her secrets to pulling off the look. “I always start out with hydrated prepped skin before applying makeup. I love using a super hydrating moisturizer under makeup,” Estrada explains. “I then stick with mostly cream products vs powder to keep the skin glowing and still keeping the skin looking like skin.” To lock in the look, she opts for a minimal powder that will keep the glow followed by a cream or liquid-based highlighter.

    Estrada finishes off any glowy making look with a few spritzes of hydrating setting spray to bring moisture to the face. “My number one tip is less is more! I like to apply minimal product and add layers! This makes it easier to apply the product and is more forgiving,” she says. Additionally, when applying highlighter, Estrada opts for a beauty-blender for that desirable skin-like finish. 

    If you’re wondering which products these two beauty queens use to create their signature glowy makeup looks, you’re in luck! Keep scrolling to see which products they’re using nonstop (plus the ones beauty editors swear by).

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    Maya Thomas

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  • This Cocktail-Inspired Trend Is Already Giving Latte Makeup A Run For Its Money

    This Cocktail-Inspired Trend Is Already Giving Latte Makeup A Run For Its Money

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    “When I created my Martini Makeup look I had no idea it was a trend created around it, so I would say for me Martini Makeup stands for that feminine luxurious feel and energy that you have when enjoying a dirty martini cocktail at the bar with your friends,” says makeup artist Claudia Neacsu, whose TikTok makeup tutorial received over 594.0k views since it was posted on August 9th. “My model has such beautiful hazel almost golden eyes and this what what inspired me to create the look in the first place.” Neacsu understands the sudden rise in popularity of the trend as offering the opportunity to try a new look for celebratory moments. 

    “Most makeup trends that got popular recently are a bit more approachable and easy to create where Martini Makeup can get a bit more technical from a makeup technique perspective,” she continues. “It’s also a bit more of a dramatic look, not so much for everyday wear like the Strawberry makeup look for instance.” Makeup artist and content creator Zoe Kim Kenealy who released a TikTok makeup tutorial with her take on the look last fall titled ‘Dirty Martini Makeup’ offered a similar point of view.

    “I think the looks that do the best tell some sort of story. All of the cocktail makeup looks have that quality,” explains Kenealy. Following the aforementioned video, she released a series of drink-inspired makeup looks that evolved into a series. “For a lot of the series that I do, I like to personalize to my followers… whatever your favorite cocktail is [may] be the one you want to watch, save, or recreate.” She also highlights the role character creation plays in the popularity of these videos; as “it’s trying to immolate the vibe of the person that would wear that look.”

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    Maya Thomas

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  • This Polarizing Y2K Beauty Trend Is Back with Vengeance—How to Pull It Off

    This Polarizing Y2K Beauty Trend Is Back with Vengeance—How to Pull It Off

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    Anyone who lived through the late 90s or early 2000s knows just how devoted we, as a society, were to wearing frosted eye shadow. We held onto that stuff like a vice grip, and it was pretty much fundamental to any on-trend makeup look. Celebs like Christina Aguilera, Paris Hilton, and Naomi Campbell were just a few of the era’s it-girls that embraced it. Yet, fast forward a few years to the mid-aughts, and it pretty much fell completely out of style. We’ve lived a fairly frost-free existence ever since.

    Up until now, that is. It’s officially back, and celebs like Dua Lipa, Gigi Hadid, Megan Thee Stallion, and Elsa Hosk are cosigning the new-old trend. The only difference is, this time, they’re wearing modern frost finishes in a fresh way. If you’re wondering how ‘frosted eye shadow’ and ‘modern’ could ever possibly be placed in the same sentence, we get it. That’s why we’ve rounded up the most influential frosty makeup looks as of late. We’ve also tapped a celebrity makeup artist to learn more about the trend and how to update it for 2023. 

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    Kaitlyn McLintock

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  • These Makeup Removers Dissolve Stubborn Makeup So Fast, You’ll Think It’s Magic

    These Makeup Removers Dissolve Stubborn Makeup So Fast, You’ll Think It’s Magic

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    As much as I wish there was one, there truly is no face wash out there that can remove makeup and properly cleanse your skin in one. Believe me, I’ve tried them all. Some products out there claim to do both, but they often leave a greasy residue that just doesn’t feel right without an additional water-based cleanse. Most days, I stick to a good old fashioned double cleanse routine, but I won’t lie, sometimes that isn’t even enough to release the death grip waterproof mascara, eyeliner, or highly pigmented eye shadow has on my eyes. That’s when I reach for my trusty eye makeup remover. I’ve been using the same one for years because it poofs away makeup so fast you’d think it’s magic, but I also realize that not everyone’s eye area (and budget) is the same. If you’re in the market for a good remover, look no further. I’m sharing the 14 formulas I’d 100% vouch for below.

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    Shawna Hudson

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  • Sharp Eyeliner Looks Are In, and We’re Using These 16 Liquid Eyeliners To Create

    Sharp Eyeliner Looks Are In, and We’re Using These 16 Liquid Eyeliners To Create

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    I’m a firm believer that selecting and using the right liquid eyeliner can either make or completely decimate your finished makeup look. Realistically, there’s not one ‘right’ way to wear or use it, but isn’t it a good idea to understand the products you’re considering using before they make it on your skin? In the case of liquid eyeliner, there are two main factors that ultimately determine their impact: formulas and applicators. Most of the products you’ll see below feature a flexible, easy-to-control tip that distributes color evenly and smoothly onto the skin (with no uncomfortable tugging).

    The best liquid eyeliners on the market will withstand the test of time and look as good a full day into wearing them as they did when first applied while (with no re-application required), yet easy to remove when the time comes. When I’m on the hunt for a liquid eyeliner, I keep any eye out for nourishing ingredients that hydrates the skin; making for a smooth finish and surface for future liquid eyeliner applications.

    To make your selection process that much easier, I’ve also categorized them based on their best qualities supplemented by honest pros and cons. Ready to see which ones made the list? Read on!

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    Maya Thomas

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  • I Tried Tons of Brown Eyeliners to Bring You the Very Best 10

    I Tried Tons of Brown Eyeliners to Bring You the Very Best 10

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    Much like black, brown eyeliner can be applied in a number of different ways. I personally love using a brown pencil or crayon for tight-lining my eyes. I angle the pencil upwards and apply it right into my lash line which helps to add subtle definition and creates the illusion of fuller lashes without it looking like I have any eyeliner on. If you’ve previously found black eyeliner over-powering, but tight-lining with a brown liner has a totally different result which you’ll probably find more flattering.

    “The great thing about brown eyeliner is that you don’t have to be too neat and if you want a smoky, smudgy look you can just use a pencil brush to blend,” says Clarkson. She also recommends tight-lining to start with, but for a bolder look she suggests dragging the brown liner into a wing whilst keeping your eyes open to add some extra shape. “If you feel like it adds too much product, instead of applying directly with the pencil, put a generous amount onto the back of your hand and use a small angled brush to apply along the lash line, building it up to your perfect amount.”

    Of course, brown eyeliners also come in felt tip pen applicators, which can be used for a more traditional thick line or cat-eye wing. Although this does require a steady hand (and cotton buds to clean up any mistakes!), any error in the shape will be much less noticeable than a black eyeliner would be. Plus, the overall effect will be more subtle.

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    Grace Day

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  • If Endless Compliments Aren’t Your Thing, *Don’t* Try This Mascara

    If Endless Compliments Aren’t Your Thing, *Don’t* Try This Mascara

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    Celebrity makeup artists Elizabeth Seropian explains exactly what a tubing formula is and what makes it different than a traditional mascara. “Tubing mascara creates water-resistant, tube-like coats around each lash, providing smudge-proof and long-lasting wear,” she says. “Unlike traditional mascaras that coat lashes with pigment, tubing mascara creates flexible tubes that wrap around lashes, preventing smudging and flaking. It’s easily removed with warm water, as the tubes slide off without the need for makeup removers.”

    Tubing formulas sound great in theory, but like I said above, it did take me a while to find the right formula for me. If you’re shopping for a tubing formula, it’s a good idea to look for other lash enhancing ingredients that help promote growth and condition them. Ingredients like castor oil and shea butter are really great for this. For both my favorite formulas and Seropian’s, keep on reading.

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    Shawna Hudson

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  • Omg—Prada Beauty’s Lipsticks and Eyeshadows Are Already Here

    Omg—Prada Beauty’s Lipsticks and Eyeshadows Are Already Here

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    Right now, there’s one phrase on the fashion crowds’ lips—“Prada Beauty.“ No beauty launch has caused this much commotion in the fashion space in recent memory. It makes sense, as no one knows quite how to marry classic and modern together quite like Miuccia Prada, the queen of understated elegance meets eccentric style. 

    Now, Prada is taking that same sensibility into the beauty space. Prada Beauty is just debuted with their “Rethinking Beauty” campaign. The collection aims to feel both highly personal and accessible, with skincare and makeup that tap into the best of both minimalism and maximalism. There’s Prada Skin and Prada Color, and each perfectly encapsulates the heart of the iconic brand. 

    While Prada Beauty formally launches in the United States in January 2024, it looks like we’ve lucked out—some of the products are already available on the site. If you want to be the first to try the new lipsticks and eye palettes, you can. The eyeshadow palettes draw from Prada’s archival prints, while the lipsticks are inspired by the iconic Saffiano leather, which reinvents the idea of what matte lipstick looks like as we know it. 

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    Katie Berohn

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  • I Have Naturally Short Lashes, But No One Knows Thanks to These 12 Mascaras

    I Have Naturally Short Lashes, But No One Knows Thanks to These 12 Mascaras

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    I’m tragically on the shallow end of the gene pool when it comes to long, voluptuous lashes. I’ve always dreamed of lashes long enough to skim my eyebrows, but my natural eyelashes are pretty much as short and stubby as they come. To try and compensate, I’ve been religiously using mascara since I can remember. For me, mascara is one of the products I absolutely refuse to leave the house without—I just feel incomplete without it. 

    To amp up my short lashes, I always opt for lengthening mascaras (bonus points if they also pack on the volume). When you’re looking for mascaras to make your lashes look longer, pick a formula that calls out lengthening specifically (though my personal favorite formula actually calls out volume). Each formula is different, but tubing mascaras that build on each coat and wands with thin bristles that are able to grab on and coat each individual lash can be helpful for the most length possible. Keep reading for the best lengthening mascaras out there, coming from someone who has tried just about every mascara on the market. 

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    Katie Berohn

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  • If You Hate Mascara Removal, These Water-Based Formulas Will Change Your Life

    If You Hate Mascara Removal, These Water-Based Formulas Will Change Your Life

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    As a beauty editor, I spend countless hours every day attempting to understand the nitty gritty, scientific sides of the products I’m testing, reviewing, and hopefully recommending to my readers. To completely understand a product, it’s imperative that I’m able to break down the ingredients; in hopes of eventually coming to an appreciation for the unique qualities that set it apart from all others. This process (what I’ve affectionately dubbed as the “deep dive”) is especially beneficial when I’m comparing a number of similar products that possess a similar feature. This time around, I’m taking a look at 13 of the highest-rated mascaras using water-based formulas to deliver major length and volume.

    When it comes to mascara, there are two main types oil-based and water-based. Oil-based mascaras are typically crafted with natural oils such as mineral oil, castor oil, and carnauba wax in addition petroleum distillate which can contribute to skin irritation. While oil-based mascaras are often celebrated for being water-proof, long-lasting, and smudge-resistant, they’re not ideal for individuals with sensitive skin or eyes. Water-based mascaras, while not water-proof, are normally somewhat resistant to some degree and are chemical-free; making it the best option for people with sensitive skin or allergies. Water-based formulas are also easy to remove with minimal effort.

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    Maya Thomas

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  • These 15 Eyeliners Will Look Incredible on Your Waterline—They’re All Under $32

    These 15 Eyeliners Will Look Incredible on Your Waterline—They’re All Under $32

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    Finding the best eyeliner to use on the waterline may look like a daunting task to the untrained eye, but is much easier when you know what you’re looking for. If you want your eyeliner to last all day after applying it to the waterline, weed out the ones that aren’t waterproof of smudge proof (after all, it is called the waterline). It may also be worth considering eyeliners formulated from a gel or kohl as opposed to products marketed as a liquid pen since the waterline, like the rest of the skin around the eye, is sensitive and delicate. To ensure the waterline is getting the best possible treatment, use eyeliners with nourishing, skin-loving ingredients such as aloe vera extract, avocado oil, and ceramides.

    I’ve taken it upon myself to try a number of eyeliners on the waterline that meet each of the aforementioned qualities allowing for long lasting eye makeup looks that won’t risk any unneeded tears. Interested in seeing which ones I’ll always recommend? Below are 15 of the best ones on the market that are easy on the waterline, long lasting, and generally check all my boxes. You’re welcome in advance!

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    Maya Thomas

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  • The 20 Most Undetectable (Yet Effective) Concealers for Barely-There Makeup

    The 20 Most Undetectable (Yet Effective) Concealers for Barely-There Makeup

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    “When I’m shopping for a concealer, I’m always looking for something lightweight, buildable, and hydrating! There is nothing that I hate more than a concealer that becomes cake-y and flakey by the end of the day,” shares freelance makeup artist and Kite Beauty representative, Morgan Leigh. “My favorite go to is Kite Beauty because their ingredients are beyond hydrating and buildable which is key! The packaging is also made for the on-the-go girls so it’s always easy to touch up or build coverage for a day to night look!” When applying concealer, Leigh likes to begin with an very moisturized canvas to ensure easy application of the concealer product.

    For skin prep, Leigh’s go-to product is Merit’s Instant Glow Serum which uses skin-loving ingredients like niacinamide and hyaluronic acid to quickly hydrate and visibly plump the skin; lending to a visibly brighter and smoother palette to start with. She then follows the serum with a moisturizer for easy concealer application that also remains glowy. After your skin is moisturized, Leigh recommends using a damp beauty blender for flawless application and the ability to build up your concealer’s coverage.

    If you haven’t found your holy-grail concealer just yet and are still looking for a versatile lightweight formula, don’t worry! I’ve scoured the internet for some of the best ones out there. Below, you’ll fine a variety of concealers offering endless shade ranges, formulations depending on specific skin types, and different types of coverage.

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    Maya Thomas

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  • How to Fake the Look of a Spendy Brow Lamination Habit on a Brow Gel Budget

    How to Fake the Look of a Spendy Brow Lamination Habit on a Brow Gel Budget

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    If I had endless amounts of money, I would invest in plenty of beauty treatments. One of those treatments would undoubtedly be regular brow laminations. I love how brow laminations look, but they typically run upwards of $120. 

    The thing about brow laminations is that they’re not exactly something you can DIY. “Brow lamination is a chemical treatment procedure that softens the hair follicles to remove any natural texture in the brow hair and makes the brow hairs lie very flat,” celebrity eyebrow specialist Joey Healy says. “It’s a two-step process, the first being a solution that breaks down the hair bond, and the second is a neutralizing agent to keep them flat and in their desired shape. The goal is to create a controlled, pin-straight brow.”

    Brow laminations give you eyebrows that look perfectly done with no effort. I’ve never been able to fake the look of a brow lamination before (I’m a brow gel girl through and through), but I also never found a gel strong or pliable enough to make my brows look pin-straight and stay that way. 

    Recently, however, a product trend has made it easier than ever to fake the look of a brow lamination at home. Brow lamination gels are made with treatment in mind and without harsh chemicals. Brands like Milk Makeup, Grande Cosmetics, Benefit, and more have recently released their versions of brow lamination gels, and they couldn’t be easier to use. I’ve even ditched my tinted gels in favor of these lamination-mimicking options. Keep reading for some of the best brow gels on the market for a lamination-like effect that costs a fraction of the price. 

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    Katie Berohn

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  • TikTok Says Glossy Lids Are Here to Stay—20 Products to Help You Get the Look

    TikTok Says Glossy Lids Are Here to Stay—20 Products to Help You Get the Look

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    “Glossy and vinyl eye makeup is high impact and fairly simple to achieve,” says celebrity makeup artist Courtney Hart. Hart’s celebrity clientele includes XO Kitty’s breakout star Anna Cathcart and millennial icon Hilary Duff. “It takes elements from current makeup trends we have adapted from shows like Euphoria and plays with textures reminiscent of the early 2000s. It’s a very fun, colorful, and artistic trend,” she continues. “No doubt it will continue to grow on platforms like TikTok and be seen on upcoming red carpets and editorials.”

    Makeup novices and enthusiasts can rest easy knowing that creating and pulling off this makeup look is relatively easy—a win for anyone hesitant to try the Y2k-inspired trend. “Some cream and powder eye shadows are designed to look wet and reflective when applied,” begins Hart. “I always use an eye primer with these types of looks to get as much color payoff as possible.” This look can be achieved by applying an eye gloss on top of your chosen eye shadow. However, upkeep may be difficult over an extended amount of time.

    She favors keeping the skin fresh and somewhat matte when creating a reflective or high-impact eye look. “The contrast of the glossy eye and soft skin allows the eye to be the star of the show,” Hart says. She also identified the products she uses to achieve the viral makeup trend, from heavily pigmented, metallic eye shadows to liquid eye shadows for a long-lasting ‘wet’ look. Keep scrolling to discover three of her favorites and her biggest tips and tricks.

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    Maya Thomas

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  • I Finally Retired My 20-Product Makeup Routine After I Discovered *This* Brand

    I Finally Retired My 20-Product Makeup Routine After I Discovered *This* Brand

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    The inclusive beauty movement is going stronger than ever thanks to brands like CTZN Cosmetics. Upon first discovering it, I immediately resonated with the brand’s founders, the Khan sisters (Aleena, Aleezeh, and Naseeha), who shared their story and inspiration behind the creation of the brand. Growing up, they were disappointed in the lack of South Asian women represented in beauty campaigns and set out to be a guiding force for change. I had a similar experience growing up and was always bummed to discover that many popular eye shadow palettes then just wouldn’t show up on my skin tone. Beauty brands have come a long way since then, but I still love discovering those at the forefront who are creating incredible makeup specifically made with darker skin tones in mind.

    Now that I’ve had a chance to give some of CTZN’s key offerings a try for myself, let’s just say I’m ditching my previous 20-step makeup routine and instead opting for just a few of this brand’s wonderful multi-use items. They’re every makeup minimalist’s dream. If you’re curious about my thoughts on the brand, read on below and find out.

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    Shawna Hudson

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  • This Underhyped Makeup Brand Makes the Best $5 Mascaras—I Swear By These 4

    This Underhyped Makeup Brand Makes the Best $5 Mascaras—I Swear By These 4

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    This might be a weird way to start this article, but even as a beauty editor, I don’t consider myself a mascara connoisseur. In fact, I don’t spend more than a few minutes putting on mascara, and I don’t layer on too many coats. It’s appalling, I know. Honestly, I prefer mascara that gets the job done quickly and doesn’t leave me feeling like I need to apply a thousand coats or use the best lash curler money can buy to achieve the look I’m going for. One drugstore-priced brand, in particular, aligns with my mascara values. Most of its formulas cost only $5 but create a gorgeous, natural length and lift on the lashes. Enough said, right? Well, if you’re not convinced, let me first tell you that I’m talking about Essence Cosmetics—the hero drugstore brand that delivers quality at a low price. You may even remember when the brand’s Lash Princess mascaras went viral for this exact reason.

    While Essence now offers more mascara options beyond its Lash Princess formulas, I thought I would test a few more out and narrow down my favorites. After all, I know I can’t be the only one who likes spending only $5 on mascara while still ensuring I’m buying the best formula. Keep scrolling if you’re a kindred spirit and vibe with this sentiment. I’m sharing my thoughts on all of Essence’s best mascaras below.

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    Shawna Hudson

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  • People Don’t Realize That This Product Is the Secret to No-Makeup Makeup

    People Don’t Realize That This Product Is the Secret to No-Makeup Makeup

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    If there’s anything that every cool girl seems to have down, it’s the no-makeup makeup look. The thing about no-makeup makeup is that you just look effortlessly put-together, and you would never be able to tell you’re wearing makeup at all at first glance. I’m a big fan of no-makeup makeup, but there’s one hitch—mascara.

    I am not someone who can go without mascara. My eyelashes are unfortunately pretty short, and naturally, they stick straight out instead of holding a curl like I want them to. Jet-black mascara can ruin the illusion of not wearing makeup, though. Here’s where clear mascara comes in.

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    Katie Berohn

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  • Kaia Gerber’s Makeup Artist Told Me The Secret Behind Camera-Ready Eye Makeup

    Kaia Gerber’s Makeup Artist Told Me The Secret Behind Camera-Ready Eye Makeup

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    Celebrity and editorial makeup artist Lauren O’Leary, who has worked with a star-studded list of clientele, gave me the scoop on budget-friendly eye primers. “An eye primer is a product applied to the eyelid to help smooth and even out the lid for a more even, longer lasting eyeshadow application,” begins O’Leary. “It also helps shadow and eyeliner stay on longer without creasing or moving.” She recommends applying the product lightly and evenly with a brush or your finger on the eyelid and up to the brow bone. To avoid using too much primer, aim to use a small amount of product on the finger or a brush for smooth application then blend, blend, blend!

    When selecting an eye primer, O’Leary prefers versatile products that work for many skin tones, are illuminating, and blend easily. “I like the Maybelline Master Prime Eyeshadow Base. It works on many skin tones because it comes in 3 different shades, has a bit of a brightening iridescence to it and comes with a little wand in the cap to apply it with,” says O’Leary. NYX’s Proof It! Waterproof Eyeshadow Primer is also a favorite of hers due to its translucent finish and easy-to-use wand applicator. Because it’s waterproof, the product also allows for the smooth and seamless application of eyeshadow.

    Ready to discover your new favorite drugstore eye primer? Keep reading and get your wallet ready for a major makeup kit glow up.

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    Bianca Lambert

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  • We Asked the Experts, and These 5 Eyebrow Trends Will Be Huge In 2023

    We Asked the Experts, and These 5 Eyebrow Trends Will Be Huge In 2023

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    Not too long ago, there was a time when your brows needed to be filled in, perfectly arched, and blocky to prove you were up to date on the latest eyebrow trends. Bold brows were everywhere, with multi-step brow routines inspiring a boom in the creation of brow pomades, gels, pencils, and powders.

    However, in recent years, makeup trends have evolved toward a more natural-looking approach. Eyebrow trends have followed suit, with fluffy, brushed-up (verging on unruly) brows dominating both the catwalks and our Instagram feeds. “I’ve definitely been using less in my brows, and I know my clients have too,” says makeup artist and brow specialist Lucy Hart. “Brows are definitely a lot softer compared to previous years, and I think for 2023, fluffy, natural brows are here to stay.” 

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    Grace Day

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  • Makeup Artists Love This Type of Mascara for a Quick, Natural-Looking Eye Lift

    Makeup Artists Love This Type of Mascara for a Quick, Natural-Looking Eye Lift

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    I’ve been on quite a journey trying to find a mascara that I love for everyday wear. There have been a few contenders over the years, but I have yet to find the perfect one. I’ll admit that I also didn’t realize how much I’ve been limiting myself. I’ve always just bought black drugstore mascara since I have extremely dark-brown hair, but now I’m ready to expand my horizons. A makeup artist once told me to go a few shades lighter with my eyebrow pencil color and I loved the results so I thought, Why not try it with mascara too? 

    Brown mascara tends to look a bit more natural than jet black, and makeup artists love it too. Celebrity makeup artist Judi Gabbay says, “I love a brown mascara for daytime when you’re looking to slightly amp up the eyes without looking like you’re trying too hard. Brown mascaras are also beautiful on all eye colors, making it an easy foolproof choice.” 

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    Shawna Hudson

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