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Tag: Business Ideas

  • How to Create a Compelling Brand Identity | Entrepreneur

    How to Create a Compelling Brand Identity | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    The world we live in today is constantly evolving, so having a recognizable brand identity is important. Creating a strong brand identity is essential for standing out from the crowd, building customer loyalty and driving business success in today’s extremely competitive business landscape. A well-crafted brand identity goes way beyond an eye-catching logo and color palette; it encompasses the core values, personality and purpose of a brand. Let’s discuss the key elements of a strong brand identity and effective strategies for building one that resonates with your consumers and develops lasting relationships.

    Related: 5 Tips for Building a Strong Brand Identity

    How do you define brand identity?

    To put it simply, brand identity is the visual, verbal and emotional representation of a brand. It encompasses everything that distinguishes a brand from its competitors, including its name, logo, messaging and the overall experience it delivers to consumers. In order to build a successful brand identity, you need to make sure you have a deep understanding of the brand’s purpose, target audience and the emotions it aims to evoke.

    While brand identity is the intentional representation created by the brand, the brand image is how consumers will perceive and interpret that identity. The brand identity sets the stage, while the brand image reflects how well the audience connects with the brand’s identity. A strong brand identity is crucial for influencing a positive brand image. Having a positive brand image can lead to brand loyalty and advocacy.

    A compelling brand identity can influence consumer behavior significantly. Brands that are able to establish a clear and authentic identity can create a sense of trust and familiarity with their audience. Consumers are more likely to make repeat purchases, recommend the brand to others and remain loyal to the brand when they resonate with the brand’s values and personality.

    The key elements of brand identity

    At the heart of every strong brand identity lies a crystal clear purpose and set of values. Brand purpose goes way beyond just profit-making; it expresses the brand’s own reason for existence and its contribution to the world. When the brand aligns its purpose with the values and aspirations of its target audience, it can create a meaningful connection that ends up going beyond transactions.

    The brand name and logo are two of the most recognizable elements when it comes to brand identity. A good brand name should be memorable, easy to pronounce and also reflective of the brand’s essence. The brand’s logo, on the other hand, acts as the visual representation of the brand itself, containing its personality and values in a single symbol. A thoughtfully and carefully crafted logo can leave a lasting impression and evoke emotional responses from consumers.

    Consistent brand messaging and voice are crucial for maintaining a coherent brand identity across various social platforms. The voice of the brand represents the personality and tone with which the brand communicates, while the messaging tells the brand’s unique selling proposition (USP) and benefits. When a brand has a consistent brand voice, it builds brand recognition and helps the audience form a genuine connection with the brand.

    Visual identity captures all visual elements that contribute to the brand’s identity, including imagery, typography and color schemes. In particular, colors play a significant role in brand perception, as they can evoke different emotions and associations. Brands can use colors strategically to create a psychological impact that aligns with their brand’s message and personality.

    Related: Define Your Brand Identity in 3 Steps

    Strategies for building a strong brand identity

    Having an understanding of the target audience and doing thorough market research is essential for creating a brand identity that resonates with consumers. By understanding customer pain points, preferences and even aspirations, brands can tailor their own identity to meet the specific desires and needs of their audience. Another way to gather valuable insight is customer feedback. This can be great information to use for refining brand messaging and positioning.

    The hallmark of a strong brand identity is consistency. Brands need to make sure that their identity remains consistent across all touchpoints to build trust and recognition better. Whether through the company website, social media, advertising or packaging, maintaining a strong, cohesive identity reinforces brand recall and also fosters consumer confidence.

    A great way to amplify a brand’s identity and reach new audiences is through the help of influencers and brand ambassadors. Collaborating with influencers whose values align with the brand’s identity can help enhance credibility and authenticity. Influential figures that give the brand positive endorsements can strengthen brand perception and encourage consumer trust.

    Monitoring and adapting brand identity

    When you want to evaluate the effectiveness of your brand’s identity, it’s crucial to monitor and measure brand perception. Key metrics, such as brand awareness, sentiment analysis and customer feedback, provide informative insights into how the brand is perceived by its target audience. These helpful data points can guide any future improvements to the brand identity and its communication strategies.

    As consumer preferences and markets evolve, so should a brand’s identity. While it is essential to maintain a brand’s core values and consistency, being able to stay flexible and adapting to changing trends ensures that the brand remains relevant and resonates with a new generation of consumers.

    A strong brand identity is the foundation upon which successful brands are built. Businesses can create a powerful brand identity that sets them apart, fosters consumer loyalty and drives overall long-term success by understanding the key elements and implementing effective strategies. Creating and building a brand identity is an ongoing process that requires care, attention and an unwavering commitment to delivering a consistent and authentic brand experience. With a well-crafted brand identity, businesses can forge lasting connections with their audience and thrive in an ever-changing competitive marketplace.

    Related: Creating a Brand Identity That Competes and Compels

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    Danielle Sabrina

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  • Lacking Trust? Here are 5 Ways to Establish Credibility in Content Marketing | Entrepreneur

    Lacking Trust? Here are 5 Ways to Establish Credibility in Content Marketing | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Over the past few years, content marketing has become both a buzzword and a bonafide strategy for brands to establish credibility with their audiences. However, not every piece of content a brand shares has the same impact.

    Content pieces that make a difference and truly enhance a brand’s credibility provide value and knowledge to the audience. These pieces retain their value beyond their initial publication. They become resources that audiences will draw on for years to come. In this article, we explain how your business can use content marketing to establish credibility.

    Related: Here’s How to Improve Your Business’s Content Marketing

    The power of credibility in content marketing

    In today’s digital media and marketing landscape, audiences are flooded with messages from various sources. The sheer number of those can make it hard to distinguish between trustworthy sources and others. Establishing credibility within a brand’s industry and with its audiences can improve brand perception, increase audiences’ trust and become the cornerstone of long-term success in content marketing.

    Building a high-impact content marketing strategy starts with understanding your audience’s needs and pain points. Researching your audience’s characteristics beyond basic demographics and developing customer personas helps with this process.

    Related: 6 Key Tips to Level Up Your Content Marketing Strategy

    Valuable and educational content

    Ask what your brand can offer the audience that no one else can. The answer to this question will help the brand team define what constitutes valuable and educational content. This type of content does more than recite product features. It solves problems and removes pain points for the audience.

    Valuable and educational content can take different forms. Blogs and articles work well for some brands and their audiences, while complex topics are often better explained via infographics or videos. Podcasts and webinars can also be effective in building credibility with the audience.

    Naturally, what constitutes this type of content will vary greatly between brands. However, there are several best practices that many great pieces have in common:

    1. Based on in-depth research

    Outstanding content requires in-depth research. Aside from understanding their brand and the products and services the business offers, content marketers may need to draw on independent, external sources, including data-driven insights, expert opinions and overall industry trends. Developing quality content takes time, but it will pay dividends in the future.

    2. Complete with actionable and practical advice

    High-value content would not be complete without actionable advice. Content that audiences will return to repeatedly needs to be practical and applicable. It also needs to be relevant to the audience and offer solutions readers can implement immediately.

    These might be examples of content created by other brands or case studies of brands that used content marketing successfully to build the businesses they represent. The collaboration platform Intuit is one of those brands. The company targets entrepreneurs and asks them to solve product challenges. The winners receive cash. Intuit’s content marketing strategy has kept audiences engaged as well as fostered innovation.

    Related: 5 Steps to Creating a Content Marketing Strategy That Actually Works

    3. Help establish thought leadership

    Educational content that offers value to its audience can help brands establish thought leadership in their niche. As audiences continue to benefit from a brand’s content regularly, content authors become sought-after. In many cases, they can extend their reach through engagements like public presentations and speaking opportunities.

    4. Incorporate social proof

    If customers or peers have already reviewed your brand, it is worth including this proof in your content marketing. Social proof, especially from independent sources, strengthens your brand’s content marketing messages and raises its credibility.

    Related: 4 Ways to Leverage Social Proof to Grow Your Business Online

    5. Publish consistently and frequently

    Audiences value content that they receive consistently and frequently. What that means in terms of days, weeks or months may vary from brand to brand. What matters most is that your brand keeps its promises to potential customers and other audiences.

    Amplifying your content while measuring success and iterating

    High-quality content pieces stand the test of time. For that reason, they deserve promotion and amplification. If your brand publishes long-form blogs or holds webinars, consider using shorter versions or snippets as part of your social media content. This allows you to drive traffic to the original blog post and create interest in others.

    Despite the most detailed strategic planning and content development, content marketing may not always work. That is why it is important to measure the performance of each piece and understand which pieces connect best with your audience.

    Measure impressions, conversions and engagements to understand what works best and adjust your strategy to maximize those opportunities.

    Content marketing has the greatest impact when it offers valuable and educational insights to its audiences. Spending the time to develop and research great content will take more time initially, but it will build brand credibility and lead to greater long-term returns.

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    Jessica Wong

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  • The Middle East is Emerging as a Serious Hotspot — Here’s What Entrepreneurs Worldwide Can Learn | Entrepreneur

    The Middle East is Emerging as a Serious Hotspot — Here’s What Entrepreneurs Worldwide Can Learn | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Over the last decade, the Middle East has undergone a profound transformation. Traditionally viewed as an oil-rich region, the Middle East has been diversifying its economies, creating an entrepreneurial landscape ripe with opportunity. The region’s dynamic economies, bolstered by ambitious economic diversification and innovation plans, have created a favorable environment for global entrepreneurs.

    With its expansive Vision 2030 economic reform plan, Saudi Arabia has been leading this transformation. Still, the entrepreneurial wave is being felt across the region — from the United Arab Emirates to Qatar, Bahrain and beyond.

    Related: Entrepreneur Middle East

    Diverse economies foster entrepreneurship

    Countries across the Middle East are showing increased commitment to fostering entrepreneurship as they seek to diversify their economies beyond oil. Governments are investing heavily in infrastructure and establishing regulatory frameworks that are conducive to business, creating a fertile ground for startups and SMEs.

    For instance, Saudi Arabia’s Vision 2030 plan aims to foster a vibrant society, a thriving economy and an ambitious nation. To achieve these goals, the kingdom promotes sectors like tourism, entertainment and technology, providing ample opportunities for entrepreneurs. Likewise, the United Arab Emirates Vision 2021 aims to make the UAE among the best countries in the world by the Golden Jubilee of the Union, and it recognizes entrepreneurship as a key driver of competitiveness and growth.

    Related: The Changing Face Of Business In The Middle East

    The strategic advantage of location

    In today’s globalized economy, the Middle East’s strategic geographic position cannot be underestimated. The region serves as a bridge between the East and West, providing businesses easy access to markets in Africa, Asia and Europe. The region’s extensive logistical and transportation networks further enhance its attractiveness as a hub for international business.

    Investing in innovation

    The Middle East’s commitment to innovation is mirrored in its vibrant investment scene. Sovereign wealth funds, private investors, and venture capitalists actively invest in promising ventures, providing the financial fuel that startups need to scale and thrive. For instance, the Saudi Arabian Public Investment Fund (PIF) has been actively investing in tech companies and startups domestically and internationally, providing the necessary capital for growth.

    At the same time, governments are backing initiatives such as startup incubators and accelerators, offering new businesses resources, mentorship, and networking opportunities to navigate the entrepreneurial landscape.

    The advantage of a tech-savvy population

    One of the Middle East’s greatest assets is its young, tech-savvy population. With one of the world’s highest smartphone penetration and internet usage rates, the region’s consumers are eager for innovative products and services. This creates lucrative opportunities, particularly in the digital and e-commerce sectors, which are experiencing explosive growth.

    Overcoming challenges and obstacles

    Despite the significant potential, the Middle East’s entrepreneurial scene is not without its challenges. Entrepreneurs often cite regulatory complexities, bureaucratic red tape, and the need for more robust intellectual property rights as hurdles to business. However, governments are showing a commitment to addressing these issues, and the business environment is improving year by year.

    Moreover, the region is also grappling with the need to develop a culture of entrepreneurship and risk-taking, a shift from the traditional preference for stable government jobs. However, the tides are changing, and the growing success of startups in the region inspires a new generation of entrepreneurs.

    The Middle East, with its strategic location, vibrant economies, supportive government initiatives and untapped market potential, presents a compelling opportunity for global entrepreneurs. With the right insight, cultural understanding and innovative solutions, the region offers rewarding opportunities for those willing to navigate its unique landscape.

    As governments continue to foster entrepreneurship, and with increasing global interest in the region, the Middle East is emerging as a hotspot for global startups and a region worth considering for entrepreneurs looking to expand their horizons.

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    Henri Al Helaly

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  • Two Rockstars Make Successful Skincare Brand | Entrepreneur

    Two Rockstars Make Successful Skincare Brand | Entrepreneur

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    Entrepreneur+ will be hosting a special Q&A with the brilliant minds behind the brand, Mother Science.

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    Entrepreneur Staff

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  • Can Mushrooms Save the World? Tune into This Episode of ‘Elevator Pitch’ to Find Out. | Entrepreneur

    Can Mushrooms Save the World? Tune into This Episode of ‘Elevator Pitch’ to Find Out. | Entrepreneur

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    As an entrepreneur, if you ever encounter the wonderful problem of having multiple investors showing interest in your startup, but you can only choose one, what would you do? That’s the dilemma a pair of co-founders face on this fast-paced episode of Entrepreneur Elevator Pitch. While the financial investment is at the core of what they’re after, the founders wind up evaluating the investors based on the mentoring opportunities that they bring to the table.

    Is your vision to get your product into big box stores? Or do you want to be an e-commerce powerhouse? Are you expanding internationally? Capitalizing on an increasingly popular podcast? Just as our founders on this episode eventually decide, sometimes it’s best to pick an investor who has the contacts and experience that compliment your vision.

    Related: Is It a One-Hit Wonder or Can This Mom’s Business Scale?

    Also on this episode of Entrepreneur Elevator Pitch, our investors get critical about one contestant’s pitch and gauge the business acumen of the founder of a new agri-tech startup.

    Episode 7 Entrepreneur Elevator Pitch board of investors:

    • Marc Randolph, co-founder and first CEO of Netflix, master of scaling
    • Kim Perell, CEO of 100.co, serial entrepreneur and investor
    • Jonathan Hung, angel investor and Managing Partner of Entrepreneur Venture Fund

    Episode 7 Entrepreneur Elevator Pitch contestants:

    Season 9 of Entrepreneur Elevator Pitch is presented by Amazon Business with support from State Farm. New episodes stream Wednesdays on entrepreneur.com. Follow Entrepreneur Elevator Pitch on Facebook, YouTube and Instagram.

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    Entrepreneur Staff

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  • How to Pursue Your Creative Ideas While Prioritizing Your Well-Being | Entrepreneur

    How to Pursue Your Creative Ideas While Prioritizing Your Well-Being | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Natural-born entrepreneurs are often bursting with creative ideas, new innovative thoughts and — more often than not — pretty enormous dreams. We can’t help it. For better or worse, it is how we are wired.

    One of the first characteristics of an entrepreneur is our curious nature. Think about it: How often do you wake up at 2:45 a.m. with a new idea that you want to start immediately in the morning? I’ve been there hundreds of times — really, you should see my notes app on my phone! Entrepreneurs love ideas. We love building on our ideas over and over again, hoping to create something bigger than we can even imagine. We say things like, “I’m building for the future” or “I’m planting seeds for growth” every time we pile on some new project. It’s exhilarating — until it’s exhausting.

    At some point, the go-go-go nature of our ideation patterns can begin to feel heavy or burdensome for some of us. So the question is, how much of this “planting of seeds” is really just the burying of ourselves in heaps of work that may be hindering our ability to actually grow and succeed?

    Related: Why Entrepreneurs Need To Prioritize Their Wellbeing As They Launch And Run Businesses

    We’re already busy

    Small business owners need to always be planning for the future — how else will their business grow? It’s an integral part of business ownership. Everyone wants to succeed. Planting seeds for growth, for example, spending on marketing or public relations, recruiting top-tier talent, attending networking events and so on, are extremely important. But how much time is being spent on planning for these activities versus the amount of time entrepreneurs spend on everything else necessary to run the show?

    A recent study showed that 39% of business owners are already working over 60 hours per week. And you better believe those work weeks are packed with all the stress and pressure that every business owner struggles with, from employee concerns to client concerns and everyone’s favorite, “economic uncertainty.” Maybe cash flow is tighter. Maybe bills aren’t being paid as fast. It stinks. This, however, should not stop that creative, tired mind from coming up with fresh ideas.

    But what if I miss out?

    The conundrum is that we fear letting these good ideas go to waste. Or that if we don’t pursue the new ideas, we’re risking not achieving the success we’d surely have if we were to make it happen. As a fellow entrepreneur with high hopes and dreams, I refuse to enable dream-killing. It’s not in my DNA. I believe every and all dreams can come true. I also believe that nothing is possible if we aren’t well enough to take it all on.

    My mother used to say to me, “You can’t fill a cup from an empty well.” It took me years to fully grasp what she meant. Then one day, while I was running my first business back in 2016, I had a complete meltdown. I hadn’t been sleeping much, I was under so much pressure having two children under two, and I had a list of things I wanted to do with the business. And I cracked under that pressure. I ended up in the ER, thinking I might’ve failed at everything — motherhood, marriage and entrepreneurship. It dawned on me then that I was DTM (doing too much) and I had not dedicated any time to filling up my own well so that I would be able to give from it.

    Related: How to Find Balance When You’re a Startup Founder

    Finding balance

    Fast-forward to now. My current business is thriving. My children are the best of the best (I could go on, but this would end up being another 15 paragraphs!). My marriage is as strong as ever. But most importantly, I am full. I am full of energy, joy, ambition and yes, ideas. The difference between now and then is recognizing when to admit that I am full and to only take on what I can. We have to make an effort to discover new ways to manage our stress and emotional well-being, or it will rule —and ultimately ruin — our lives. However, managing that stress and sometimes realizing you can’t control everything isn’t easy for us. As entrepreneurs, we would rather play by our own rules. I still struggle with how to properly maintain that balance between spilling over with ideas and keeping myself well. It takes practice.

    Earlier this year, I had huge plans to take the business to new heights. It was project after project. Except, this time, I had the strength to say, “One thing at a time.” I started keeping an organized list of ideas prioritized by importance, relevance and urgency. And I’ve allowed myself room to really focus on one seed in my garden of ideas.

    This is the kind of advice you’ll often get when going to a therapist who specializes in cognitive behavioral therapy. Focus on the things that matter today. The more we get caught up in the things that may affect us tomorrow (or six months from now) the more we lose sight of the moment in which we can make a real impact as an entrepreneur.

    Don’t stop. Pace yourself.

    You must continue planting seeds. I will fight for this, always. But before that, you must not bury yourselves in work for the sake of saying, “I did it.” Your loved ones won’t care what you did if it breaks you. We chose this path of entrepreneurship for various reasons, be it for financial freedom, flexibility or to make an impact on the world. We are in control of our destinies. And if we remember that fact and hold ourselves accountable, not only to our businesses but to our whole selves, we will always be capable of making the impossible extremely, undeniably and wildly possible.

    Related: 8 Self-Care Tips From Wildly Successful Entrepreneurs

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    DeAnna Spoerl

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  • 10 Strategies to Hiring Your Dream Team | Entrepreneur

    10 Strategies to Hiring Your Dream Team | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    The founding team lays the foundation for culture, processes and norms that will shape a company for years to come. With limited resources and high uncertainty in the early days, startups must maximize the collective intelligence, energy and motivation of their people. This requires forming a team of the right “culture-fits” who share the same vision and values and then fostering an environment of flexibility, autonomy, feedback and continuous learning.

    As an early employee or founder of a startup, forming the initial team falls on your shoulders. The people you hire in the first few months will significantly impact your company’s trajectory. So how do you recruit and develop the team that will propel your vision forward? Here are the top 10 things I believe you must consider.

    Related: How Your Company Culture Can Be a Force Multiplier (For the Good and the Bad)

    1. Hire people who share the same vision and values

    The most important factor for team cohesion is whether team members share the same vision and values for what the startup is trying to achieve. Discuss the company vision, goals and culture in detail during the hiring process. Bring candidates into discussions with the founding team to gauge their opinions and fit. Hiring the right culture fit is more important than hiring the best skills at the early stage.

    Related: How to Hire Someone Aligned With the Company’s Mission

    2. Focus on high effort and willingness to learn

    More than specific skill sets, look for candidates who demonstrate a high level of effort, willingness to learn and ability to adapt and grow. Early-stage startups require employees to learn new skills, pivot direction and handle multiple roles. Prioritize candidates who demonstrate a growth mindset, self-motivation,and initiative. You can teach skills but not attitudes.

    3. Build a flexibility-first organizational structure

    Rather than rigid roles and job descriptions, develop a flexible organizational structure where employees can wear multiple hats and take on new responsibilities as needed. Encourage team members to step up and volunteer when help is needed. Focus on outcomes over fixed tasks and micromanagement. Allow autonomy and trust people to get the job done.

    Related: Workplace Flexibility Can Impact How You Attract, Hire, And Retain Talent

    4. Form cross-functional, collaborative teams

    Break down silos between different functions like engineering, design, marketing, etc. Bring team members from diverse backgrounds together into collaborative project teams. Cross-functional teams foster communication, spark innovation and create a culture of sharing knowledge and helping one another. Look for candidates who demonstrate good collaboration and communication skills.

    5. Hire people smarter than yourself

    The best startup teams hire people who are smarter and more capable than the founders. Even if a candidate challenges your ideas, that can be good. Hire team members who can provide a different and valuable perspective, even if it means your initial vision needs to evolve. Your job as a leader is to synthesize the best ideas, not have all the answers from the start.

    Related: How to Find, Hire (and Fire!) Rockstar Employees

    6. Don’t be afraid of attitude, passion and ego

    While attitude and ego can cause issues in larger companies, they can be an asset in early-stage startups if channeled properly. Look for candidates who demonstrate passion and a competitive spirit. An element of healthy ego and ambition can provide the fire and motivation needed in the early stages. Just ensure you have the leadership skills to navigate any potential conflicts constructively.

    7. Build a feedback-first culture

    Establish processes and norms where team members freely share feedback with one another to improve and grow together as a unit. Schedule weekly one-on-ones and retrospectives where individuals can voice their opinions openly. A feedback-first culture allows everyone to bring their best ideas to the table and quickly course correct when needed. Transparency and psychological safety are key.

    8. Create a productive work environment

    Provide the tools, resources and workspace that allow employees to do their best work. This may mean flexible hours, coffee bars, game rooms, top-notch hardware and software, or whatever helps people stay productive and motivated. The details will differ for each team, so actively solicit feedback and experiment to find what works. A ‘hustle culture‘ itself is not productive — create an environment where people thrive.

    Related: Why Hustle Culture Might Be Toxic to Your Business

    9. Invest in meaningful teambuilding

    Schedule regular team outings, events and activities that allow employees to bond beyond work. Get to know each other on a personal level and build strong interpersonal relationships and trust. Team building should not feel forced – start small and organize events that team members genuinely enjoy. Seeing the human side of coworkers fosters empathy, collaboration and psychological safety.

    10. Lead by example and show vulnerability as a founder

    As a founder or early employee, set the tone from the top by rolling up your sleeves, taking on the toughest tasks, admitting mistakes and showing genuine appreciation and care for team members. Be vulnerable and honest about challenges and uncertainties. Leading by example and creating a transparent, humble culture will inspire others to give their best. Be careful not to take more credit than you deserve.

    As SnapBlooms continues to grow, we are mindful that our people and culture will ultimately determine our success or failure. And we foster an environment of transparency, feedback and experimentation to learn and adapt as an organization quickly. Our hope is that by following these principles, we can build an effective team culture that empowers us to revolutionize the floral industry.

    The right people are your most valuable resource as a founder. So invest heavily in recruiting, developing and keeping your early team members happy. The efforts you make now will pay enormous dividends as your startup scales and your initial team members become the culture carriers that onboard future hires!

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    Murali Nethi

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  • What Is A ‘Lazy Girl Job?’ New Trend Explodes on TikTok | Entrepreneur

    What Is A ‘Lazy Girl Job?’ New Trend Explodes on TikTok | Entrepreneur

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    The newest TikTok trend might be something that everyone can get behind.

    Enter the era of the “lazy girl job,” a mindset where you set aside professional passion for a job that only requires a basic, clock-in, clock-out effort — and none of it is taken home with you.

    TikTok user Gabrielle Judge posted about the mentality in a video that’s been viewed over 3.6 million times. It encourages women to look at jobs that allow for flexibility during the day and a less rigid schedule. In this particular case, it’s something mid-level that makes between $60,000 and $80,000 a year, but the mindset can be applied no matter where you are in your career.

    @gabrielle_judge Career advice for women who don’t know what remote job to apply to. You can bay your bills at not feel tired at the end of the day. Women are here to collect those pay checks and move on from the work day. We have so much more fun stuff happeneing in our 5-9 that is way more important than a boss that you hate. #corporatejobs #jobsearchhacks #remoteworking #antihustleculture #9to5 ♬ original sound – Gabrielle??

    Related: A Popular Chicken Chain Is Debuting a New Menu Based on the Viral ‘Girl Dinner’ TikTok Trend

    “Women are here to collect those paychecks and move on from the workday,” she said. “We have so much more fun stuff happening in our 9-5 that is way more important than a boss that you hate.”

    Thousands flocked to the comments to share their own job titles and why they allow for flexibility, banding together to share the knowledge.

    Jobs mentioned ranged from customer success manager to customer service representative to marketing manager.

    “I desperately need this,” one user wrote. “I want to live life.”

    Now people are posting their own “lazy girl jobs” in an effort to help more women get out of the stereotypical rat race and free up more time in their personal lives by using the hashtag #lazygirljob.

    @mexicanjitt Replying to @Destiny B.? ♬ original sound – MARI

    @julesxtechgirl Day in the life of a remote data analyst. I love my job, its super chill in my opinion. #dataanalytics #dataanalyst #sql #techjobs #remotejobs #womeninstem #womenintech #lazygirljob #analyst #financialanalyst #wfhjobs #ilovemyjob #businessandpleasure ♬ original sound – Jules – Data Analyst

    @itsyour.recruiter.kenzie♬ original sound – Kenzie | All things Career✨

    @tashathekid life is great #lazyjob #job #fyp #foryou #receptionist ♬ Summer Background Jazz – Jazz Background Vibes

    The trend follows the recent workplace phenomenon of “quiet quitting,” which happens when employees stop taking on extra work or opportunities and start doing the bare minimum in a silent attempt to express that they are checked out.

    It’s estimated in a recent study by Gallup that over 59% of employees surveyed globally are currently quiet-quitting.

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    Emily Rella

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  • So You Sold Your First Business and Now You’re Starting a New One — Here’s How to Make Sure It’s a Success. | Entrepreneur

    So You Sold Your First Business and Now You’re Starting a New One — Here’s How to Make Sure It’s a Success. | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    For many entrepreneurs, their first venture is like a child. They pour their passion and dedication into its growth, and when the time comes to exit, the sense of loss and uncertainty is palpable. This feeling won’t last forever, though, and as Richard Branson once said, “Business opportunities are like buses — there’s always another one coming along.”

    The challenge is making a success of your second enterprise, swerving the dreaded “difficult second album” syndrome — that way, when you go on to your third, fourth or fifth business and beyond, you continue to develop your entrepreneurial abilities.

    Young entrepreneurs who’ve made a fortune from their first business often wonder whether they were just lucky; whether they happened to catch a wave at the right moment. They know they are good, but are they great? Did they really earn their acquisition accomplishment — and crucially, can they do it all over again?

    The only way to prove oneself is to repeat the process. That’s what I did, alongside my business partner Chris Lord, selling our follow-up business for more than double the value of the first. This wasn’t easy, but I believe that every founder thrives on purpose — and if you’ve nailed it once, you clearly have the experience, skills and resources to create something amazing again. Here are seven top tips for making a success of your entrepreneurial sequel.

    Related: From Idea to Successful Exit — 8 Lessons Learned From Building and Selling a Startup

    1. Reflect on your past experience

    Before starting your next business, take some time to reflect on your past experience and analyze the factors that contributed to the highs and lows of your previous venture. What worked well and what could you have done better? What skills and knowledge did you gain that will be useful in your next entrepreneurial outing? Use this deliberation to set realistic expectations and to develop a plan for second-time success.

    2. Go bigger or go home

    Having gained valuable insights from your initial venture, it’s time to raise the bar and aim higher. Adopt a bullish and ambitious mindset, and don’t be afraid to fail.

    You’ll likely face increased competition from other companies trying to capitalize on your success. To stay ahead of the curve, you need to be prepared to blow them away with a game-changing new idea or approach.

    While aiming high, it’s crucial to maintain humility and stay grounded in reality. Past victories should not be taken as guarantees for future success. Embrace the opportunity to learn from others and remain open to their wisdom and experiences.

    3. Start with your exit

    Considering an exit strategy from the start is vital, as almost every entrepreneur eventually moves on. Starting with a view of the end helps you focus on building a company that is valuable and attractive to potential buyers, and helps you set the groundwork for a future departure.

    For second businesses particularly, prioritizing the exit process — something you’ve experienced before — provides clarity and guides decisions. Whether selling, going public or passing it on, a clear strategy enhances value and appeal.

    Related: 4 Tips for a Happy Exit From the Company You Founded and Love

    4. Secure funding

    A well-defined exit strategy is also key to attracting financial backers, showcasing a realistic and attainable plan for business growth and ROI. When setting out on your second entrepreneurial venture, it’s wise also to leverage your previous business success by investing some of the profit.

    While you won’t be the sole investor, splashing the cash demonstrates confidence and helps calm any ‘second album’ concerns third-party backers might have. Additionally, your track record of transitioning from a risky bet to a less risky one bolsters investor confidence. As an example, Chris and I’s first venture yielded a 22 times return — eager investors, unsurprisingly, were knocking down the door when we announced our second outing.

    5. Get an idea

    Use the knowledge and experience from your previous venture to your advantage when starting a new one. Do your research, identify your core competencies and focus on your strengths. Don’t be afraid to take calculated risks or try new things (I pivoted from the world of e-cigarettes to sportswear remarkably smoothly). Most importantly, however, identify a clear market need and create a product or service that is truly in demand.

    6. Establish a winning leadership team

    As a post-exit founder, your experience and knowledge are invaluable, but you can’t do everything alone. Build a strong, diverse team of talented individuals — starting with an experienced executive assistant — who share your passion and can help achieve your goals. Surround yourself with extraordinary people who complement your skills and experience, and if you need to offer equity, or a mix of equity and salary, to attract the best talent, don’t hesitate.

    7. Do it fast

    After selling our first company, my business partner and I started our second on the two-hour train ride home. We reflected on what went well and what could have been improved in our initial venture and used that to develop a new idea that we were passionate about. We were willing to adapt to changes in the market and our business environment, and we were open to feedback from our customers and team, but we knew we had to act fast. And we did, with great results.

    Related: 3 Factors to Consider Before Exiting Your Startup

    An exceptional entrepreneurial future

    Having endured the mental and emotional strain of selling their first, beloved business, it’s natural that post-exit founders should find the prospect of starting afresh scary. But let me tell you this: You have what it takes to do it again.

    Keep your eyes on the prize, keep your resolve strong and don’t shy away from challenges. With a brilliant idea, a solid plan and a drive to act fast, you can achieve business success for the second time, banishing the specter of second album syndrome and paving the way for an exceptional entrepreneurial journey in the future.

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    David Newns

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  • The Top 10 Home Business Ideas for 2023 | Entrepreneur

    The Top 10 Home Business Ideas for 2023 | Entrepreneur

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    Starting your own business doesn’t mean buying retail real estate and hiring employees.

    Many of the best small businesses can be run right out of your home – some don’t even require you to leave your computer chair. Many of the best online businesses can be accomplished full-time without tons of startup capital.

    Not sure where to start? This article lists the top 10 best home business ideas you can launch in 2023.

    1. Build an ecommerce store

    Of course, building an e-commerce store is a popular way to run a new business out of your home, and for good reason. It’s easier than ever, and with many tools and platforms to choose from, you can reach your target audience no matter your niche.

    Want to sell homemade arts, crafts, jewelry and other knickknacks? Etsy is perfect. Want to sell T-shirts and other apparel or other products? Build a website with web development skills, or hire a development agency to do it for you.

    Whatever you choose, you have the power to run an online store and start advertising via Google PPC and social media ads. You can start a dropshipping business with little upfront capital — just an internet connection and good business sense.

    From there, you can transition seamlessly into your ecommerce store, one of the best business options in the post-pandemic era.

    Consider hiring a graphic design business to handle design choices and digital marketing. Your ecommerce business will only thrive if you have a good marketing strategy.

    2. Start an affiliate marketing brand

    If you are already a blogger and have a fan base from social media or your online store, you could also start a side hustle and potentially get some passive income at the same time. With affiliate marketing, you can post about products or services from other brands on your blogs.

    These partnerships can be lucrative and require no technical labor — no need for in-depth web design or slogging through online courses to learn new skills; all you need to do is build your brand and partner with others.

    Each time someone clicks on a linked product and makes a purchase, you get a cut of the profits from that sale.

    Affiliate marketing is easier than ever to join, primarily through large programs like the Amazon Affiliate Program. However, while affiliate marketing is cost-effective and easy to start, generating real income from potential customers may take some time.

    You’ll also need a blog and people reading it to be successful. Because of this, an affiliate marketing business is best considered a side income stream instead of a primary venture. Still, this is a great business idea for those who want to work in a home office and take advantage of low startup costs.

    3. Become a virtual assistant

    Have experience working as a secretary, office assistant or something similar? You can do the same work from home as a virtual assistant.

    As a virtual assistant, you’ll perform bookkeeping services, organize appointment calendars and help your clients with whatever else they need. You’ll do it all from the comfort of your computer chair, using a headset and sometimes a webcam.

    You can make a decent income as a virtual assistant without needing a college degree. However, you’ll charge higher rates and make more money if you have some assistant experience. Be sure to polish your resume before applying to virtual assistant jobs.

    Related: 20 Business Ideas for Stay at Home Parents to Start in 2023

    4. Become a freelancer

    You may have one or more skills you learned from your primary career or college days. In that case, you can earn through gig work as a freelancer.

    Freelance job boards like Upwork, Fiverr and more offer plentiful work for those who have the experiences and skills to sell.

    For example, you could:

    • Offer your skills with freelance writing.
    • Try to make it with web development and programming.
    • Try your hand at freelance graphic design.

    As a freelancer, you control when you work and which clients you provide your services to. Build an extensive enough client base, and you may eventually make more money than you would at a traditional agency or business. Referrals will help you build your business venture, especially for gig workers like freelance writers.

    If you’ve ever wanted to be your own boss, this could be the perfect home-based business idea. It may even become a long-term career.

    5. Open your home to daycare clients

    If your house has plenty of space and you like caring for kids, you can consider advertising your home as a daycare center. Daycare clients, like pairs of working parents, might be more than happy to drop off their kids so you can watch them for a fee if you have good recommendations and reviews.

    Like many businesses of this type, your daycare business will take some time to get off the ground. You’ll need to start slow, such as by watching the kids of friends and family members. But once you get some positive reviews rolling in, you should be able to attract new clients from outside your social network.

    A daycare facility could be perfect if you can make money without leaving your house. This small business idea is excellent for those needing a business opportunity without startup costs.

    6. Monetize your love of animals with pet sitting

    Similarly, you can use apps like Rover to advertise your services as a pet sitter, dog walker or animal care provider.

    People love their pets, but they sometimes have to leave them behind. You can provide them with peace of mind (for a fee, of course) by offering to watch their pets or host them at your home.

    In any case, a pet-sitting business is easy to start and doesn’t require much start-up cash. Usually, you just need to purchase basic supplies to help you care for your client’s pets, like leashes, food and treats.

    With the right go-getter attitude and a willingness to walk, you can make a good chunk of income just by doing this.

    Related: 10 Ways to Grow Your Home Based Business

    7. Host guests with Airbnb

    Maybe you’ve always wanted to be a hotel host or show off your homemaking skills. In that case, your next home business idea could be hosting Airbnb guests.

    With Airbnb, you can either rent out specific rooms in your house or rent out the property entirely for short time frames, such as a few days or a week. Airbnb allows you to connect with potential guests, and it can be an incredibly profitable business model if you have a property in a prime location, close to a downtown metro area or a gorgeous rural area.

    Just be aware that this home business idea requires much work. You’ll need to clean up after guests and make sure your property is welcoming to everyone who arrives.

    8. Start a podcast

    Those entrepreneurs with online brands are well-positioned to start a subsidiary business with podcasting.

    Whether you have a personal training YouTube channel or a popular blog about entrepreneurship, podcasting is the “intellectual” medium of the modern age and one worth tapping into. When you set up a podcast, you’ll talk about topics that interest you or your target audience, then post the episodes for listening on Spotify or your own website.

    As your podcast becomes more popular, you can eventually attract the attention of advertisers. In exchange for fees, you’ll insert small advertisements in the middle of your episodes, making money and delighting your target audience members simultaneously.

    Starting a podcast, like affiliate marketing, takes time to build into a profitable income stream. You also need an audience already if you want your initial episodes to have listeners. If you have know-how in a successful business or niche topic, you’ll be better positioned to capture an audience, too – even if you do this part-time.

    Related: Listen to Podcasts to Grow and Inspire your Business – Entrepreneur

    9. Offer social media management

    Practically every business has a significant social media presence these days. Platforms like Facebook, Instagram and TikTok are vital for connecting with target audiences and consumers. But all that social media activity can be hard to keep track of, especially if a brand wants to post new content regularly.

    You can work as a social media manager from home, monitoring, updating and organizing social media marketing materials and responding to complaints or comments. Social media managers are essential customer service and marketing team members, so you can often find work as part of a more prominent company or agency if you have the skills and resume for this role.

    Related: 8 Mistakes to Avoid When Starting a Business from Home

    10. Run a cleaning service

    People with large houses also usually work very demanding careers. They don’t always have the time to clean their properties. Therefore, you can fill that gap and potentially make a substantial profit by running a cleaning service.

    Purchase some cleaning supplies and a van or truck, then advertise your services to homes and business owners around your area.

    Eventually, you might build a cleaning service business into a larger enterprise with your employees and office. Or you can keep things small and manageable with just yourself; it’s up to you.

    Hire a photography business to take good photos and hone your digital marketing skills. SEO will help you bring local clients to this type of business more quickly.

    Start a home business today

    As you can see, there are plenty of stellar home business ideas you can start today. Decide what you want to do, draw up a business plan and get to work.

    Check out Entrepreneur’s other articles for more information about financial topics.

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    Entrepreneur Staff

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  • What Sustainability Does To Your Bottom Line — Entrepreneur Magazine | Entrepreneur

    What Sustainability Does To Your Bottom Line — Entrepreneur Magazine | Entrepreneur

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    Sustainability initiatives are good practice and something we urgently need to save our planet. But are they also good marketing? Yes.

    I write a newsletter called Ariyh, short for Academic Research In Your Hands (find it at ariyh.com), where I summarize the latest scientific research in marketing and sales. And I see a consistent theme: When brands have well-executed sustainability initiatives, they increase nearly every metric a business needs to succeed. It’s even true with little-known startups and small-to-medium businesses.

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    Thomas McKinlay

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  • How This Coach Helps His Clients Become 7-Figure Earners | Entrepreneur

    How This Coach Helps His Clients Become 7-Figure Earners | Entrepreneur

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    Have you ever struggled to express how you help people and why they should buy from you? If so, you’re going to enjoy listening to the next episode of the Launch Your Business podcast featuring Seth Czerepak.

    Seth is the head marketing coach at Mawer Capital, a mastermind for new entrepreneurs serious about growth or experienced six and seven-figure business owners wanting to go to the next level — faster.

    He’s described as the world’s premier expert on sales funnel copywriting and my head coach at Mawer Capital. I meet with him every Monday to review my sales emails, website copy and the creative work I develop on behalf of my clients. He’s not just good with words though, you can easily see a measurable impact from his work. The number of leads generated from my 1:1 coaching page tripled after Seth made several changes.

    He’s incredible, but our calls almost always get sidetracked by me asking questions about how he discovered one technique or another. It’s hard to describe how his brain works or how impressed I am with the output. So, I decided to bring him on my podcast so you can hear from him yourself.

    You can check out a few of my top takeaways below.

    Expanding your market is the key way to grow

    Seth compares expanding your business to a plant growing in a pot. After a certain amount of growth, the roots are expanding and you need to move to an entirely different, bigger container to allow the plant to keep growing.

    “You have to get outside of your warm network,” Seth said. “Being able to convert complete strangers (a cold audience), using paid ads to your customers is the way that you break out of that “small pot” of marketing only to the people in your warm network and having access to almost a limitless sea of prospects.

    And that, in my opinion, is the only way that you can grow to seven figures unless you just become a viral sensation overnight, which is a lot of time a game of luck.”

    How to make your message relevant

    When you’re reaching out to a cold audience, it’s critical to grab their attention with relevant information. “Your message has to be relevant to the conversation going on in their head every day, surrounding the problem that you’re going to help them solve,” Seth said. “So if you were to follow your prospect throughout their entire day like you’re filming a documentary, think about the times during their day when they run into the problem that you’re going to help them solve. And what does that experience look like? What are they saying to themselves? What’s [their] internal dialogue like?”

    Seth used the example of selling cream for plantar fasciitis (pain in the heel). You don’t start your ad with, “Do you have plantar fasciitis?” You start with, “What is that pinching pain in your heel? It started small, but now it’s so bad you can’t walk.” Because you’ve started with their situation — not jargon — you can move forward with introducing your solution.

    Don’t bury the lead

    “The most common mistake I see people make is a lot of the time: Their best headline is usually about three-quarters of the way down the page,” Seth said. “There’s too much throat clearing, too much preparation before they actually get to the point.

    And a lot of times you can chop off the top of a sales page, find the buried lead, move that up to the headlining and increase your conversions right away.”

    Another common error is not understanding your audience. You need to be so inside their head, that you’ll know whether you should be selling to their pain or pleasure points. The sooner you can address that internal dialogue and sell what’s most relevant to them, the better.

    Next steps

    Seth has helped hundreds of entrepreneurs become six-figure earners and dozens more break the seven-figure-a-year mark.

    His signature copywriting framework, “The Antifragile Sales System,” has been endorsed by direct response marketing legend, Dan S. Kennedy, and is the topic of his upcoming book, “The Antifragile Sales System,” which will be coming out in January 2024.

    Connect with Seth on social media to get more of his content and updates about upcoming books, podcasts, and products. And if you’d like to work with him 1:1, just like I do, consider joining the Mawer Capital mastermind group.

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    Terry Rice

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  • How to Use AI and Automation to Boost Your Business Goals | Entrepreneur

    How to Use AI and Automation to Boost Your Business Goals | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Hold on to your hats, folks! The business landscape is evolving at breakneck speed, and AI coupled with automation is the catapult launching businesses to new horizons. But what’s all the hubbub about? In this article, we’ll dive headfirst into the deep end of automation. We’ll explore everything from the basics to expert strategies, and by the end, you’ll be raring to take the bull by the horns!

    Combining AI with business process automation is like having your cake and eating it. AI brings brainpower, while automation brings the muscle. Together, they streamline operations, enhance decision-making and make customers happy.

    Understanding the power duo

    Harnessing the power duo of AI and automation (BPA), we can liken AI to a virtual Sherlock Holmes within your business, deducing patterns and making intelligent decisions. At the same time, automation acts as the Road Runner, swiftly completing tasks that would otherwise take humans a considerable amount of time. Integrating these two technologies is as harmonious as peanut butter and jelly. AI’s intellectual prowess amplifies BPA’s capabilities, and reciprocally, BPA ensures the swift implementation of AI’s recommendations, creating a seamless and efficient system.

    Related: Automation Is Becoming a Business Imperative: Don’t Wait Until It’s Too Late

    Identifying the areas for integration

    If you’re wondering where to begin integrating AI into your business, look no further. Start by identifying sluggish business processes that could benefit from AI, such as customer service. Modern chatbots, continually learning and improving, can swiftly respond to customer inquiries, maintain engagement and even handle order processing. AI and automation can also revolutionize your supply chain and inventory management. They enable you to predict and preempt disruptions.

    Setting realistic goals

    While lofty dreams can be inspiring, it’s crucial to ground ourselves in reality when setting business goals. Understanding how AI and BPA can contribute to these objectives is a key step in prioritizing what’s truly important. It’s equally essential to recognize the boundaries of AI and BPA.

    Setting realistic and achievable targets that consider these limitations is a wise approach. Lastly, remember that success often comes from an iterative implementation process. By gradually introducing AI and BPA into your operations, you can optimize, learn and grow, embodying the principle that slow and steady wins the race.

    Related: How to Use Automation (and Avoid the Pitfalls) as an Entrepreneur

    The financial aspect

    The financial aspect of implementing AI and BPA is crucial, but it doesn’t have to be a bank-breaking endeavor. It’s about finding cost-effective solutions, keeping in mind that every penny saved contributes to your earnings.

    Moreover, it’s essential to consider the return on investment (ROI) when investing in these technologies. Ensuring you’re getting your money’s worth involves taking the time to calculate the expected ROI, thereby maximizing the financial benefits of your investment.

    Real-world applications

    The proof of real-world applications of AI and BPA is evident in numerous businesses that have embraced these technologies and are now enjoying the benefits. Amazon, a titan of efficiency, employs AI and BPA to enhance everything from customer recommendations to delivery routes, functioning like a well-oiled machine.

    Similarly, Netflix, the empire of binge-watching, utilizes AI to seemingly predict your viewing preferences, offering a personalized user experience. These examples demonstrate the transformative power of AI and BPA in the business landscape.

    Related: A Guy Is Using ChatGPT to Turn $100 Into a Business Making as Much Money as Possible. Here Are the First 4 Steps the AI Chatbot Gave Him.

    Legal and ethical considerations

    Navigating the legal and ethical landscape of AI and BPA is akin to staying on the straight and narrow, where exercising great power demands great responsibility. It’s crucial not to throw caution to the wind but consider the implications of data privacy.

    Transparency with customers about their data usage is paramount in this digital age. Furthermore, the game of AI must be played by the rules, ensuring fairness and avoiding bias. It’s essential to scrutinize AI algorithms to prevent discrimination and maintain a fair and unbiased digital environment.

    Don’t reinvent the wheel! Learn from industry experts like Elon Musk. Where do we even start with this guy? He’s like a real-life Tony Stark. Elon believes in pushing the boundaries but with caution. He often stresses the importance of understanding and controlling the risks associated with AI.

    Be bold but not reckless. When implementing AI and BPA, ensure you have safeguards in place. Regularly review the ethics and implications of your AI applications.

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    Gajura Constantin

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  • Struggling in Franchising? You Need to Think Bigger. | Entrepreneur

    Struggling in Franchising? You Need to Think Bigger. | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    A few years ago, I was speaking to some friends and colleagues about a vision I had for a new franchise restaurant. I told them the brand had a unique concept and could quickly be on track to 1,000 worldwide locations. The responses were fairly consistent: incredulity and laughter. And these people were supposed to be my friends!

    The brand we talked about was The Halal Guys, a company I work with. After an extremely successful 2022, one in which the company opened its 100th location — and with 300-plus more in development — it was tempting to then ask them, “Who’s laughing now?”

    The plan was aggressive from the jump: We’d target the 50 largest markets in North America, then go international. Most of those major metro areas are covered now, and international expansion has begun with the UK and South Korea. Pulling this all off as quickly as we’d envisioned seemed impossible to a great many, but that ambitious mindset worked.

    Here are some essential strategies I’ve applied in the course of taking more than 10 such brands worldwide.

    Related: 5 Strategies You Need to Build Your Brand

    Think positively

    There’s nothing a failing person likes to see more than someone else fail. So, it’s okay if someone doesn’t see your vision: It wasn’t their vision anyway, it’s yours.

    My story about The Halal Guys isn’t an outlier. When you’re building, many people are going to root for you to tank simply because they aren’t winning, which often means that they’ll give you bad advice, encourage you to back off and/or withhold a helping hand. That’s why it’s so important to think positively about your brand’s potential and growth plan. Because challenges arise for young franchises daily, and panic doesn’t put money in the bank.

    When I was helping PayMore through its initial franchise launch, it seemed that we couldn’t sell to anyone. Despite great unit economics and a scalable business plan, many thought its buy-sell-trade model seemed too much like a pawn shop, and in truth, we weren’t doing the company any favors by presenting it like one.

    Still, there was no panic. We stayed positive and altered our presentation. It’s been a little more than a year now since we launched franchising, and over the last two months have completed more than a dozen deals encompassing 60-plus units. Put simply, positivity paid off.

    Think aggressively

    It’s important to have brand standards, but it’s also important to know when to bend them. You may be dead-set on only allowing multi-unit deals, for example, but the right single-unit deal can get the ball rolling for a stagnant brand, including attracting good press, which could lead to a multi-unit franchisee down the road.

    Also, think about how you can incentivize franchisees to expand their territories because encouraging them to embrace affordable conversions could lead to quicker growth (keep in mind that this requires having the right design and brand standards in place). Thinking aggressively means being prepared to act fast when opportunities arise, so plan accordingly when building your business strategy.

    Part of thinking aggressively is thinking big: Don’t be content with small, steady growth if your concept can handle rapid expansion. Don’t be afraid to go for it.

    Related: As a Leader, You Need to Be Both Positive and Aggressive

    Think beyond yourself

    Building a brand that aims to be a household name is a lot easier with a solid team in place. I’ve always enjoyed getting my hands dirty, and I’ve never worked harder than I did for real mentors and with other people who have taught me about the industry.

    Case in point: I’m working with a new brand out of Chicago called Cilantro Taco Grill. Their story is inspiring — run by a family of first-generation immigrants from Jalisco, Mexico, who built the restaurant as a tribute to their father and as a celebration of the authentic flavors they grew up with. They’ve dominated the quick-service Mexican scene in Chicago, in part because their business plan was born out of familial love. The company’s story and standards are authentic, and its food tastes better because of that.

    This is just part of why it’s so vital to share your goals, and even more so to share your success. Team members should also be in line with the business plan and where the brand is headed — should be thinking positively and aggressively right alongside you. Of course, that requires the right workplace dynamic: People naturally invest themselves in people who take care of them, so incentivize success, offer quality benefits and provide a comfortable workplace.

    Related: Why Are Companies Still Holding Back on Investing in Employees’ Development?

    Think about the future

    The goal for any franchisee should be to get wealthy, certainly, which involves building towards an exit. This business, like virtually all others, is about growing an asset that has the potential to sell at peak value. That’s why you need to be positive, prioritize aggression and focus on building a team — with the very possible goal of attracting a buyer. A profitable five-unit franchise chain that sells at eight times its yearly income could potentially set you up for life — a return most other industries can’t offer in a comparable timeframe.

    You shouldn’t be looking to create a job — heck, you can go find a job. Your future in franchising should be building generational wealth — for your family, your kids and yourself.

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    Dan Rowe

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  • How You Can Afford the Lifestyle of Your Dreams in Retirement | Entrepreneur

    How You Can Afford the Lifestyle of Your Dreams in Retirement | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Entrepreneurship is the new “dream job” for older adults in the U.S., even after they retire. A recent survey from The UPS Store found that 54% of Americans would rather open a small business than retire, and the proportion of new entrepreneurs in the ages 55 to 65 cohort has increased faster than among people ages 25 to 35.

    Working in retirement is not a new phenomenon. Some retirees and older adults have always decided to keep working past the traditional retirement age, whether it’s a few hours a week at a part-time job, solo consulting work or other ways to stay active and earn extra income. But for this new generation of retirees and older adults who are approaching retirement age, entrepreneurship in retirement can be a great way to take on a fun new challenge while making money with a flexible schedule, on your own terms.

    Today’s generation of retiree entrepreneurs is often called “encore entrepreneurs” or “second act” entrepreneurs because they’re coming back to the workforce for one more appearance. Being a retiree entrepreneur can offer special satisfaction and financial rewards. Running an online business, like an ecommerce store, Fulfillment by Amazon (FBA) business, blog, mobile app or another digital asset, has become a popular new strategy for entrepreneurship in retirement.

    But as an online business entrepreneur in retirement, you don’t have to reinvent the wheel or start from zero. If you want to get your foot in the door with online business ownership, more retirees should consider the option of buying an online business. In the same way that some entrepreneurs might want to buy a franchise or purchase an existing business that already has a proven brand and strong foot traffic, buying an online business can be a cost-effective way for “encore entrepreneurs” to have a successful second act in retirement.

    When I talk with entrepreneurs and investors around the world, we’re seeing strong interest in this space from older adults. In the past year, as I’ve attended industry conferences and done meetups in cities around the world, approximately 75% of people in the audience are in the ages 55 to 65+ cohort. Clearly, this age group is interested to learn more about online entrepreneurship. They see how buying an online business or digital asset could be a smart investment.

    Here are a few big reasons why online business and retiree entrepreneurs are a natural fit — and why buying an online business could be the right strategy for your goals.

    Related: Want to Retire Early? Do This One Thing.

    1. You get the lifestyle you want — and the income you need

    Why do older adults often decide to work in retirement? Because they want to earn extra income on a flexible basis, without the all-consuming schedules and expectations of a full-time job. Buying an online business is a great fit for these goals.

    If you want to earn extra money on your own terms, running an online business can deliver the return on your investment that you need, with a flexible schedule and the ability to work from anywhere. If you want to travel in retirement, split your time between seasonal homes or spend more time with grandchildren or other loved ones, running an online business can give you the freedom of being a digital nomad, not tied to any one location.

    Why buy an existing online business, instead of starting your own business from scratch? Because when you buy an online business, you’re getting a built-in customer base, a known brand and reliable revenues. You’re getting a stronger foundation to build upon. This is another reason why buying an online business can be a perfect fit for older adult entrepreneurs — it helps you avoid the time-consuming struggle of finding new customers and building a brand.

    2. They’re cost-effective investments of extra cash

    Retirees sometimes have access to a lump sum of cash that they can use for investing in a new venture. Whether it’s an early retirement severance package from your last job, proceeds from the sale of a house after downsizing, an inheritance from a loved one or other windfalls, retirees are (hopefully) in a stage of life where they have some extra cash that could use a good purpose.

    There are a few ways to invest extra cash. You can put it into a savings account, CD or money market account and barely earn enough interest to keep up with inflation. You could buy an investment property — but real estate inventory in most U.S. cities is limited right now due to rising interest rates — or you can invest cash in other asset categories, like the stock and bond markets, which can be risky and go up or down for reasons beyond your control.

    But what if you could invest some extra cash in an online business — and invest in your own skills, talents, expertise and entrepreneurial energy? Buying an online business is a way of betting on yourself. Online businesses can deliver steady monthly cash flow to boost your retirement income, as well as a long-term appreciation of the asset price. And hopefully, with an online business that you’re passionate about in a niche you know well, you can achieve a bigger long-term ROI than other investment categories.

    Related: 3 Tips for Buying an Online Business

    3. They can be low-risk

    Buying an online business doesn’t have to cost a lot of money. You don’t need hundreds of thousands of dollars to buy an online business, and you don’t have to bet your life savings on one single business idea. Unlike buying a franchise where you have to be part of that larger brand and follow its rules, running your own online business gives you the freedom to make your own choices, try new things and follow your own intuition. Unlike buying a brick-and-mortar business like a restaurant or retail store, online businesses tend to have limited overhead costs and big potential profit margins.

    Choosing the right online business to buy depends on striking a balance between how much cash you want to invest upfront vs. how much time/expertise and additional cash you’re prepared to invest into the business as you manage for future growth.

    For example, there are lots of online businesses (like ecommerce stores, mobile apps or revenue-generating content-based websites) that are for sale for as little as $5,000 to $10,000. If you’re willing to put in some effort to improve the performance of these businesses, with better content, higher customer retention, sharper SEO (search engine optimization), diversified sources of traffic and more precise advertising, you could boost the business’s monthly revenues and recoup your initial investment within a few months to a year.

    Not every online business is an immediate slam-dunk moneymaker. Some online businesses require some extra help and careful management to reach their potential. But in general, if you’re a recent retiree or soon-to-be retiree who wants to earn extra income in retirement while keeping your entrepreneurial skills sharp, buying an online business could be the best strategy for you to get in the game. Buying an online business helps you save time and start selling to customers faster, without the growing pains of getting a new venture off the ground.

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    Blake Hutchison

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  • How to Choose Carbon Credits That Actually Cut Emissions | Entrepreneur

    How to Choose Carbon Credits That Actually Cut Emissions | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Across industries, businesses are taking drastic action to minimize their environmental impact — from slashing carbon emissions to utilizing recycled materials to minimizing corporate travel. Carbon offsets have become a major tactic for forward-thinking companies looking to meaningfully reduce their climate impact.

    The voluntary carbon market is expected to grow from $2 billion in 2020 to roughly $250 billion by 2050, indicating its immense viability to deliver meaningful climate solutions.

    However, for the industry to achieve its full potential, companies need clarity and transparency in the process of selecting carbon credits. For companies looking to meaningfully reduce their carbon footprint, there can be concern and confusion over picking the “right” credits — those that actually deliver the impact being paid for. The voluntary carbon markets lack clear standards, which can make it challenging for businesses that want to do the right thing to navigate.

    Related: The Carbon Credit Market Could Grow 50X Bigger: How One Pioneering Platform Is Meeting the Demand

    What are carbon credits?

    It’s crucial that companies make major strides in reducing the carbon that they produce. However, there will inevitably come a point when organizations have reduced their total emissions as much as possible. In order to bridge that carbon gap, companies rely on carbon credits — which represent the removal or protection of carbon by others.

    Companies purchase carbon credits from projects that draw down legacy carbon trapped in the atmosphere and protect existing stores of carbon from being released – both of which are needed to reverse the climate crisis.

    For instance, the crops of the globe’s two billion smallholder farmers naturally pull down carbon from the atmosphere, storing it back in the soil. Using sensors, satellite imagery, AI and regular monitoring, this stored carbon can be tracked and quantified then sold as a carbon credit.

    Most companies purchase carbon credits via the voluntary carbon markets, which are fast-emerging as a vital tool to help companies achieve their climate targets. While these carbon credits are a proven tool for offsetting emissions, there are a multitude of options that vary in quality and impact.

    Why carbon credits?

    Risk is the biggest driver in business and — with trillions of dollars in annual climate-related costs and damage – the climate crisis is fast becoming a business crisis. Corporations must act now to minimize losses, illustrate meaningful climate action to shareholders and comply with fast-approaching climate regulations.

    Carbon credits are an important approach to scaling climate action globally and are a fast-growing strategy for delivering on corporate ESG goals. While these offsets are part of nearly every scenario that keeps global warming to 1.5 degrees Celsius, legacy carbon markets lack broad public trust: Impactful carbon solutions require clear guidelines and proven, verifiable data.

    Delivering transparency via data

    In selecting carbon credits, consider the data:

    • What kind of data is provided — Is it clear who is responsible for carbon sequestration (i.e., smallholder farmers), and how they’re doing it (i.e., through the crops of their regenerative farms?
    • How is carbon removal calculated?
    • Who is verifying the data — Is it a third-party entity?
    • Is the carbon data auditable (this is especially important for public companies in light of fast-approaching SEC climate disclosure rules)?

    Businesses need auditable, transparent climate and social impact data to convey their actions to key shareholders.

    Without transparency about where carbon comes from, the positive and negative impacts of how it’s being captured and stored, and how it’s being calculated, there is a tremendous corporate risk for faulty carbon credits.

    Investors should turn to carbon credits that allow them to track the sourcing of their credits back to the specific farm and community they came from, and that robustly quantify how those communities are benefiting from the carbon markets.

    Climate justice: Merging social and environmental impact

    While legacy carbon markets rarely have focused on socio-economic impacts, the burgeoning generation of carbon markets will prioritize both social and environmental impact in their models. In action, these carbon credits will benefit the environment while equitably compensating those responsible for the carbon sequestration. Often, these carbon stewards are among the most vulnerable populations – including smallholder farmers, women and indigenous communities.

    When buying carbon credits, ensure that carbon stewards are equitably compensated by asking some basic questions of those selling carbon credits:

    • What language do they use to discuss the partnership with carbon stewards?
    • Is their data auditable?
    • Is the financial model of carbon credits disclosed? Are carbon stewards paid equitably and in a timely manner?
    • Is socioeconomic improvement data shared with investors according to accepted third-party standards?

    Incorporating social and environmental impacts into the next generation of carbon markets can further enhance their value, potentially benefiting vulnerable communities that play a key role in carbon sequestration. A well-designed carbon credit protocol can financially incentivize carbon stewards to bolster their future work – which increases the positive socio-economic and environmental impacts for generations to come.

    Other tactics for carbon removal

    Mechanical carbon capture comes in the form of big machines that effectively suck carbon dioxide out of the air to store, either by putting it underground or repurposing it in other ways. While mechanical carbon capture is promising, this technology is largely still in its infancy, enormously expensive, and still proving its ability to scale.

    Related: Blockchain Could Help Us Combat Climate Change — Here’s How.

    The time is now

    Forecasts now show that the planet will hit a threshold of 1.5C in global temperature change by 2027, which is far sooner than ever expected and carries the potential for massive damage, loss of human life and trillions of dollars in incurred damages for the global economy.

    This is an all-hands-on-deck moment. We must engage proven, reliable, and equitable methods to meet what may be the greatest threat to the future of humanity and the planet we inhabit. Carbon credits, when implemented responsibly and at scale, can be a very effective tool for humanity to use in the fight to limit the damages from climate change. However, the industry’s growth hinges on increasing transparency and standardization to ensure that carbon credits truly deliver the promised impact.

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    Josh Knauer

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  • Are You a Visionary Leader? Here Are 12 Ways to Get Started | Entrepreneur

    Are You a Visionary Leader? Here Are 12 Ways to Get Started | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In today’s rapidly evolving business landscape, the role of visionary leadership has become increasingly crucial. Visionary leaders possess a unique ability to inspire and guide their organizations toward a desired future state. History has shown that a visionary leader initiated every significant technological invention. They are catalysts for change, capable of transforming companies and shaping industries.

    As the founder of LEAD + VISION, a vision-based leadership coaching and consulting firm, I coach C-suite executives on building and elevating their visionary thinking skills. Today, we embark on a journey to explore the transformational effect of visionary leadership and uncover invaluable insights on how you can develop and elevate your visionary leadership skills.

    The power of visionary leadership

    Visionary leaders profoundly impact their organizations by providing a clear sense of purpose, direction and motivation. They possess a compelling vision, which acts as a guiding star for their teams. This vision serves as a roadmap, helping companies navigate through challenges, seize opportunities and adapt to the ever-changing business landscape.

    Transformational leaders have the ability to communicate their vision effectively, creating a shared understanding and sense of ownership among team members. Visionary leaders foster collaboration, inspire innovation and drive engagement by aligning the organization around a common goal. This synergy and excitement of a shared vision empower employees to go above and beyond their usual responsibilities, fostering a culture of excellence and continuous improvement.

    Related: 3 Perspectives of Visionary Leaders

    Developing visionary skills

    While some individuals naturally possess visionary leadership abilities, it is a skill that can be trained and built with practice. Here are some strategies to cultivate and enhance visionary leadership skills:

    1. Self-reflection: Take time to introspect and define your personal values, passions and long-term goals. Understanding your own aspirations and what drives you will enable you to craft a compelling vision that resonates with your team.
    2. Environmental scanning: Stay informed about industry trends, emerging technologies and societal changes. By continuously scanning the external environment, you can anticipate shifts, identify opportunities and adjust your vision accordingly.
    3. Embrace the power of curiosity: Curiosity fuels the fire of visionary thinking. Embrace an insatiable hunger for knowledge, exploration and learning. Seek diverse experiences, delve into new domains and challenge conventional wisdom. By fostering an ever-curious mindset, you will expand your mental horizons, uncover hidden connections and illuminate the path toward visionary insights.
    4. Embrace systems thinking: Embrace the wisdom of systems thinking, for it is the cornerstone of connecting the dots. See your organization as an intricate ecosystem, interconnected and interdependent. Understand the ripple effects of decisions, the delicate balance of forces at play and the dynamic relationships within and beyond your organization. By adopting a systems thinking mindset, you will perceive the interwoven threads that shape your organization’s destiny.
    5. Foster a learning culture: Nurture a culture of continuous learning within your organization. Encourage your team to explore new concepts, engage in cross-functional collaborations and share their discoveries. Create spaces for open dialogue, where ideas can flow freely and diverse voices can be heard. By fostering a learning culture, you create an ecosystem where dots naturally converge, enabling the emergence of innovative solutions.
    6. Embrace data and analytics: In the age of digital transformation, data and analytics serve as a powerful lens to perceive hidden patterns. Leverage technology and data-driven insights to unearth correlations, trends and anomalies. Develop the ability to extract meaningful insights from vast volumes of information, enabling you to anticipate shifts, seize opportunities and connect the dots that others overlook.
    7. Encourage intuition and creativity: Visionary leaders understand the power of intuition and creativity as catalysts for connecting the dots. Cultivate your intuitive senses, trust your gut instincts and allow your subconscious mind to weave its magic. Embrace creativity, for it is the bridge that connects seemingly disparate elements, sparking innovative solutions and revealing unexpected connections.
    8. Engage in strategic thinking: Develop the ability to think strategically by analyzing complex problems, considering multiple perspectives and envisioning future scenarios. Strategic thinking allows you to anticipate challenges, devise innovative solutions and guide your organization toward success.
    9. Nurture an innovative culture: Cultivate a mindset of curiosity, experimentation and embracing calculated risks throughout your organization. Foster an environment where employees are encouraged to contribute their ideas and provide valuable feedback. By fostering a culture that celebrates innovation, you empower your team to break free from traditional boundaries, igniting transformative change and propelling your organization toward new heights.
    10. Effective communication: Master the art of communicating your vision clearly and consistently. Tailor your message to resonate with different stakeholders and adapt your communication style to suit diverse audiences. Use storytelling techniques to inspire and engage your team, painting a vivid picture of the desired future state.
    11. Build a diverse team: Surround yourself with individuals who bring different skill sets, perspectives and experiences. Diversity enhances creativity, fosters innovation and ensures that blind spots are identified and addressed. Embrace inclusive leadership practices that create an environment where everyone feels valued and empowered.
    12. Develop emotional intelligence: Visionary leaders understand the importance of empathy, emotional awareness and effective relationship-building. Cultivate emotional intelligence to inspire trust, motivate your team and foster a sense of purpose.

    In this era of constant disruption, visionary leadership is the catalyst for transformative change. By integrating these strategies into your leadership approach, you will unlock the full potential of your team and navigate the evolving business landscape with confidence.

    Embrace the visionary within you and let your leadership shine as you shape industries, inspire change and leave a lasting impact on your organization’s success. Your visionary journey starts now.

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    Tugba Yanaz

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  • Why Investing in the Accessibility Space Is a Smart Business Move | Entrepreneur

    Why Investing in the Accessibility Space Is a Smart Business Move | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    As entrepreneurs, we’re always looking for ideas on how to effectively run our businesses, launch new ventures, raise more capital, be better leaders and attract incredible employees. Investing in the accessibility space is one surefire way to accomplish many of these goals at once.

    Six years ago, I launched a startup, Verbit, which quickly grew into a $2 billion company that’s leading the way in accessibility. Many of my entrepreneurial peers and our partners are building and running thriving businesses and attributing their success to greater investment in access.

    Everyone from Google to Microsoft to Harvard University has an accessibility policy or inclusion arm. Microsoft launched a neurodiversity hiring program, while Apple is giving prescription hearing aids a run for their money with its AirPods’ hearing aid feature.

    Here are some tips on how and why entrepreneurs like you should commit more resources to accessibility for business longevity and financial success.

    Related: How Accessibility Teams and Executives Can Work Together for Disability Inclusion

    Why entering the accessibility space is such a smart move

    One key indicator of business success is the total addressable market, the size of the audience you can appeal to. Apple and other tech giants are pushing resources toward accessibility-focused innovations because they understand the statistics

    More than 1.5 billion people have some form of hearing loss globally. Projections suggest that by 2050, that number will rise to over 2.5 billion. That reality has boosted the over-the-counter hearing aid market, one ripe for innovation, to over $1 billion.

    Hearing aids, and now even assistive technology in cars that helps people continue to drive as they age, are examples of innovations that improve people’s lives by helping them maintain autonomy. It’s lucrative for entrepreneurs to start businesses that give people more control, freedom and better quality of life. Businesses that open themselves up to accessibility are attracting more talent, customers and best of all, investors.

    Start by looking internally: Your current hiring practices and employees

    Filling positions can come with a price tag of $15,000 for each employee who earns around $45,000. It only goes up from there. Being unable to fill positions also puts existing employees at risk of burnout.As an entrepreneur building your startup into a functioning business, you need to eliminate opportunities for turnover. Enlisting inclusive hiring practices is one place to start.

    Studies at CVS and Microsoft showed that their initiatives aimed at hiring employees with disabilities improved their bottom lines. People with disabilities are underemployed, even in job markets with low unemployment levels. Start by training your team to prevent ableism — the idea that candidates with disabilities may not be able to perform — when they are more than qualified. Educating hiring managers and ensuring that your process is an accessible one is a great place to start. From the CV submission process to the interview, make sure your team is trained and platforms are accessible to all applicants.

    I’d also recommend hiring someone or making a current team member responsible for accessibility and inclusion to orchestrate these efforts, review your processes and hold you accountable. Creating a leadership position to address accessibility and inclusion highlights the importance of them to your startup, which investors will find attractive as well.

    Related: Employing Individuals with Disabilities May Solve Your Talent Crisis

    How an accessibility focus can help you attract investors

    Investors are paying attention to what startups and companies are doing for the common good. You’ve likely seen the term “ESG” pop up. Environmental, social and government (ESG) considerations evaluate a company’s impact on the natural world and humanity. These metrics are vital for many investors and accessibility is an important part of the equation.

    Inaccessible businesses neglect the social component of ESG and expose themselves to legal risks. As a result, even if they aren’t put off by the lack of accessibility, risks of costly lawsuits can deter would-be investors. To prevent this, even newer founders should be in discussions ESG consultants. Consultants, even if you don’t have enough funding yet to hire them, can help you identify areas to focus on. Is your website accessible? Are you contributing to air pollution? Investors will be impressed by your efforts to track changes in these areas.

    ESG reporting is all about transparency. Investors will want to see your scores and showing them the proactive steps you’re taking to develop a responsible corporate culture will attract them.

    Doubling down: How to start an accessibility-minded business or arm

    There are so many barriers impacting the lives of individuals with disabilities. As an entrepreneur, you’re gifted at identifying key problems. Why not find one that they’re facing and solve it to create a positive impact?

    My product was initially developed for the legal industry. I started considering additional use cases and the TAM. I founded my company in Israel, which is home to 1.8 million people with disabilities. However, even from the startup stage, our prospecting and growth efforts were focused on selling abroad to serve the 61 million adults with disabilities in the US. Putting out Verbit in the US meant an exponential increase in our TAM. Now, our solutions are making it easier for people worldwide — not just those with disabilities — to study, work and live their lives more efficiently. That’s why entrepreneurs are poised to enter the accessibility space — we think big and can have big impact.

    My advice to you is to keep finding ways to pair your ideas and startup’s capabilities with greater problems in need of solutions. Investors need to understand that your mission will be lucrative, but if they also buy in to the “why” with the good you can do for the world, their commitment and mentorships will extend beyond the financial investment alone. The same goes for your team — if they buy into your mission or see how you’re reinventing your hiring processes, they’re going to stay. They won’t see it as just another job.

    Creating something that’s able to improve the lives of millions rather than a “nice-to-have” offering makes for smart business. Get into the accessibility space if you’re interested in doing just that.

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    Tom Livne

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  • The 11 Best Self-Employed Jobs for Today’s Market | Entrepreneur

    The 11 Best Self-Employed Jobs for Today’s Market | Entrepreneur

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    In an era where more individuals are seeking control over their careers, the rise of self-employment is undeniably transformative. Whether you’re considering part-time engagements or full-time self-employment, becoming your own boss opens a realm of opportunities that traditional employment often limits.

    In this article, we explore a range of self-employed jobs that could offer you not only financial independence but also greater flexibility and personal fulfillment.

    What is self-employment?

    Self-employment represents a shift away from traditional employment structures. Essentially, as an independent contractor or a small business owner, you operate your own business, offering your skills and expertise to clients on a contract basis. This might mean providing freelance writing services, developing web designs for businesses or offering personal training sessions to health-conscious clients.

    Becoming self-employed is more than just doing what you love; it’s about taking charge of your lifestyle. It’s about setting your own hours, creating your own schedule and balancing your professional and personal life in a way that suits you best.

    The advantages of this lifestyle could range from increased flexibility to more control over your income and, of course, the ability to work in your preferred environment, be it from the comfort of your home or a beachside café.

    Becoming your own boss offers a unique kind of career satisfaction. As a business owner, you’re more than just an employee; you’re at the helm, making decisions that shape your business and, by extension, your life.

    Below is a look at some of the best self-employed jobs for today’s market and the reasons these might be a fit for you. Whether you’re looking for a full-time venture or a part-time side hustle, the opportunities are vast and varied.

    Related: App Development – Articles & Biography

    What are the best self-employed jobs?

    Are you good with computers? The ever-growing internet may be the place for your next self-employed business venture.

    1. Freelance writer and blogger

    Freelance writing and blogging offer incredible opportunities for those with a knack for words and storytelling. As a freelance writer or blogger, you create content for clients ranging from articles and blog posts to social media updates and newsletters.

    The demand for quality content is high as businesses increasingly realize the importance of compelling content in connecting with their audience and driving growth.

    LinkedIn and other professional networking platforms can serve as valuable resources for finding freelance writing opportunities. With the ability to set your own hours and work from virtually anywhere, freelance writing can be an attractive side hustle or even a full-time career, providing substantial income potential depending on your expertise and clients.

    Related: The 9 Skills It Takes to Succeed as a Freelance Writer

    2. Graphic designer and web designer

    In the digital age, visual appeal is everything. As a graphic or web designer, your skills can be in high demand. Whether creating captivating logos, designing intuitive websites or producing eye-catching social media graphics, your work plays a crucial role in helping businesses establish a strong online presence. While a bachelor’s degree in design can be beneficial, a robust portfolio often speaks louder than formal education in this field.

    This career path offers flexibility and variety, with opportunities to work on a freelance basis, collaborate with a design agency or even work in-house within a company. The average salary for these roles is enticing, varying based on experience, location and the complexity of the projects you take on.

    Related: Learn Graphic Design and Launch Your Own Business

    3. Real estate agent

    Real estate agents enjoy the thrill of helping clients buy or sell properties. This career path requires a high school diploma, a valid driver’s license, a clean driving record and a willingness to work irregular hours to accommodate clients’ schedules. Despite these challenges, the potential for high earnings, especially in thriving real estate markets, makes this an attractive option for self-employment.

    Being a real estate agent means you’re in control of your career. You set your own hours, choose the clients you want to work with and have the power to negotiate your commission rates. This flexibility is just one of many reasons why becoming a real estate agent can be a rewarding self-employment opportunity.

    4. Virtual assistant

    As businesses of all sizes adapt to the digital landscape, the demand for virtual assistants is growing. A virtual assistant performs administrative tasks remotely, which can include anything from managing emails and schedules to handling social media accounts or data entry. This role is often seen as an entry-level position, yet it offers a flexible schedule and can serve as a stepping stone to more advanced remote roles.

    Strong organization and communication skills are essential in this role, but the most attractive aspect of being a virtual assistant is the ability to work from anywhere. Whether you want to earn extra money on the side or make this your full-time job, being a virtual assistant offers both flexibility and variety in your work.

    Related: 10 Things to Outsource to a Virtual Assistant

    5. Childcare provider

    If you enjoy working with children and have a knack for creating fun and educational activities, being a childcare provider could be a rewarding self-employed job.

    This role can be flexible, with the option to provide care during traditional work hours, in the evenings, or even on weekends. Patience, creativity and strong communication skills are vital for success in this role. And don’t forget the joy of celebrating birthdays and milestones with the children in your care, which can make this job all the more fulfilling.

    Related: How to Offer Child-Care Services

    6. Product creator

    Do you have an idea for a product that fills a gap in the market? If so, becoming a product creator might be the perfect self-employed job for you. Whether it’s an innovative kitchen gadget, a new line of organic skincare products or a series of educational toys for children, creating a product requires creativity, persistence and a keen understanding of your target market.

    You can sell your products on various platforms like Amazon, Etsy or your own ecommerce website, reaching customers around the globe.

    7. Lawn care specialist

    If you prefer working outdoors and have a green thumb, starting a lawn care business could be an excellent choice. As a lawn care specialist, you offer services such as mowing, edging, fertilizing and landscaping.

    This type of work is in high demand, particularly during the warmer months, and offers the chance to work outside and stay physically active.

    Related: 5 Success Tips for Your Lawn Care Business

    8. Home organizer

    For those with a knack for organization and a keen eye for detail, a home-organizing business can be a rewarding venture. As a professional organizer, you help clients declutter their spaces and develop systems to keep their homes tidy.

    This can be a particularly satisfying job for those who enjoy transforming chaotic spaces into serene, orderly ones.

    9. Fitness equipment manufacturer

    If you’re passionate about fitness and have an idea for a unique piece of workout equipment, manufacturing fitness equipment could be an ideal business opportunity.

    It could be anything from a new type of weightlifting gear to an innovative yoga prop. Remember, the success of such a product depends on its effectiveness, quality and uniqueness in the market.

    10. Furniture upcycler

    In the era of sustainability, upcycling has become a popular trend. If you enjoy working with your hands and have a flair for design, consider starting a furniture upcycling business.

    As you scroll through the listings and marketplaces on eBay, Facebook and Craigslist, take a look at just how cheap you could get certain pieces of furniture, if not free. That’s nothing but income.

    You can find old pieces of furniture, restore or creatively repurpose them and sell them for a profit. This business idea is not only eco-friendly but can also be quite profitable.

    11. Handyman

    You might consider starting a handyman business if you’re good at fixing things and enjoy working with your hands. From minor home repairs to larger renovation projects, handymen are always in demand. This career allows you to work on a variety of projects, ensuring no two days are the same.

    Remember, each of these physical and product-based jobs requires not only a specific set of skills but also a level of physical fitness and a willingness to get your hands dirty. If that sounds appealing, these job ideas may well suit you.

    Be your own boss

    If you’re looking for more than just a job and have an entrepreneurial spirit, starting your own business can be an excellent self-employment opportunity. This could mean opening your own brick-and-mortar store, becoming a specialized business consultant, event planner, career coach or even starting an ecommerce business.

    From freelance writing and graphic design to real estate and childcare, there’s a wide array of self-employed jobs in today’s market. Whether you’re seeking a side hustle to supplement your income or a full-time career that allows you to be your own boss, there’s likely an opportunity that aligns with your skills and interests.

    Self-employed individuals have the unique opportunity to carve their own career path, offering a blend of personal satisfaction, financial independence and lifestyle flexibility that traditional employment often can’t match.

    As you consider these opportunities, remember that the key to successful self-employment lies in leveraging your skills, passions and experiences into a career that pays the bills and brings you joy.

    Check out the rest of Entrepreneur’s articles to start your self-employment journey on the right foot.

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    Entrepreneur Staff

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  • The Best Mom & Pop Travel Experiences in the U.S. | Entrepreneur

    The Best Mom & Pop Travel Experiences in the U.S. | Entrepreneur

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    Entrepreneur asked Yelp to dig into its data, to reveal which ones America loved the most. Together we created America’s Favorite Mom & Pop Shops, a list of 150 local, independently owned and operated businesses across 10 categories — including, yes, hotels, B&Bs, and travel.

    To see every category, as well as the methodology behind the list, click here. Below are the 15 companies included in the hotel, B&Bs, and travel category.

    Note: Some businesses may have multiple locations. Only one location is listed for each.

    1. The Vine House Bed & Breakfast

    Temecula, CA

    Company website | Yelp page

    Located in the middle of wine country, this family-operated bed and breakfast is a real hit among travelers. It is within one mile of seven different award-winning wineries, making for great accommodations for anyone looking to experience the best wineries in a relaxing space.

    The rooms are accommodated with king size beds, fireplaces and gourmet breakfasts. Vineyard view patios are also an option. The property backs up to a 10-acre vineyard.

    Cheryl R. writes on Yelp, “It is spectacularly gorgeous. The rooms are so spacious and the amenities are top notch. You do not get a bad room at this place!”

    2. The Chadwick Bed & Breakfast

    Portland, ME

    Company website | Yelp page

    This home was built in 1891 and converted into a bed and breakfast over 40 years ago. The Portland, Maine area has so much to do that travelers can use the property as a retreat at the end of a long day or use the property itself as a vacation getaway. The classic architecture, the food served, and the surroundings on the premises are a vacation in and of itself.

    Breakfast seems to be a resounding hit among reviewers of this property. Kim B. notes on Yelp that when it comes to the servings, “Not a detail was forgotten.” In fact, nearly every review on Yelp notes how fantastic the breakfast is.

    3. Horseshoe Bend Slot Canyon Tours

    Page, AZ

    Company website | Yelp page

    Taking you into the heart of the Navajo nation, this touring company will get you out to the legendary Secret Antelope Canyon and Horseshoe Bend Overlook. Plus, there’s an option for Horseshoe Bend rafting for those that are up to it.

    These are some of the most scenic overlooks in the entire United States, and group tours are kept below 15 people to make them more personal. Christopher Y. notes on Yelp, “If you want plenty of time to explore, learn about Navajo culture from a local and truly experience the sights you want to see, this is the tour to do!”

    4. Spoke and Vine Motel

    Palisade, CO

    Company website | Yelp page

    This motel is the creation of a husband-and-wife team with backgrounds in hospitality and property management. They have renovated an old roadside motel building to create an entirely new, hip experience for patrons. They’ve recently opened a motel bar as well, featuring great cocktails and local drinks.

    Travelers rate this spot in the Grand Valley very highly, noting that it is within walking distance of wine, beer, mead and everything else this area of Colorado has to offer. In particular, reviewers love the beds and the fact that coffee and breakfast are brought to each room every morning.

    5. The Motor Lodge

    Prescott, AZ

    Company website | Yelp page

    Located just blocks from Courthouse Square and Whiskey Row, this boutique hotel is earning rave reviews as a must-stay in the Prescott-area. With the feel of an old roadside motel, there are just 13 rooms at the establishment. Each room is unique.

    Rooms have shared and private patios, which earn high marks from travelers. Reviewers note that they like the establishment’s funky and retro vibes, as well as its proximity to historic downtown Prescott. Lyndsey E. writes on Yelp, “Staying at this motor court felt like a step back in time with modern amenities.”

    Related: How to Impress Guests in a Changing Hospitality Industry

    6. FivePine Lodge & Conference Center

    Sisters, OR

    Company website | Yelp page

    Earning AAA’s 4 Diamond rating, this classic-style lodge stands out above the rest in the area. Each cabin (there are also rooms in the main lodge) is accommodated with a king-sized bed, a waterfall soaking tub, fireplace, private balcony/patio and a complimentary hosted wine reception. The gourmet breakfast also earns high marks.

    Additionally, reviewers love the gourmet coffee and tea service, as well as the on-site athletic club, spa, moviehouse and fine dining. There’s access to bicycles for exploring the surrounding area, as well as access to hiking trails.

    7. Everglades River of Grass Adventures

    Miami, FL

    Company website | Yelp page

    Everglades River of Grass Adventures has been earning top-tier reviews since 2012. Visitors love the small, custom airboats they use to explore the Everglades and surrounding area — where alligator-spotting in pretty much guaranteed.

    These tours will take you deep into the Everglades, giving you glimpses of unique wildlife and plants in the process. Reviewers note the awe of enjoying this area of the country’s unique great outdoors, as well as the tour guides’ friendly lessons.

    Jilly B. on Yelp says that her family “had the best time learning about the native species and the unique ecosystem” and called it ” the best hands-on nature study we have ever done.”

    8. Ray’s Bucktown B&B

    Chicago, IL

    Company website | Yelp page

    Located just outside of downtown Chicago, Ray’s Bucktown B&B offers the chance to experience the Windy City’s legendary Wicker Park/Bucktown area. It’s also just a few blocks from Logan Square.

    The building offers 11 unique rooms, as well as a sauna. The location is modeled after small European hotels. You’ll be hard-pressed to find a review that doesn’t mention the establishment’s cooked-to-order breakfast that is served every morning. There is unique decor throughout, reflecting the owner’s global travels, as well as some nods to the local history of Chicago.

    9. The Roxbury

    Roxbury, NY

    Company website | Yelp page

    An extremely unique location near the Catskills, The Roxbury is an experience in and of itself. Called “one of the most amazing hotels in the entire country” by HGTV, and featuring themed rooms and suites, the establishment aims to wow their customers the minute they open the door to their room.

    The Roxbury’s website says that “if you do not at least smile (and hopefully sometimes gasp) when you open the door to your room, then we have not done our job.” Judging by the feedback from customers, they are succeeding. The terms “enchanted” and “magical” are commonplace in traveler reviews on Yelp and Trip Advisor.

    10. Blue Swallow Motel

    Tucumcari, NM

    Company website | Yelp page

    Located on historic Route 66, this establishment wants to give its guests an experience of what it was like to travel on the road back in the 1940s and 1950s. You experience history here in a building that was originally built in 1939. It features vintage furniture and decor in the restored rooms, as well as neon signs outside and garages attached to each room.

    The Blue Swallow earns high marks from travelers who have stayed during their Route 66 adventures. Erin C. on Yelp notes, “The rooms are adorable and retro furnished. The neon lights and evening vibe cannot be beat.

    Related: How This Husband-and-Wife Team Grew a B&B Empire

    11. Savannah Taste Experience

    Savannah, GA

    Company website | Yelp page

    Take a trip through historic Savannah via a three-hour walking and tasting tour. During this experience, customers will see the cultural landmarks, architecture and historic sites of the city while also indulging in some of the best food that is part of the local tradition.

    Reviewers like that the tour groups are kept to a manageable size — 12 people or less — which makes it easy to hear the tour guide and partake in all the activities. They also like how well-versed the tour guides are in the history of the city, and say they learn lots of information in an engaging and entertaining way.

    12. Desert Pearl Inn

    Springdale, UT

    Company website | Yelp page

    Near the Virgin River and Zion National Park, the Desert Pearl Inn is a great location for a retreat or romantic getaway. It’s built inside a deep canyon, meaning you can enjoy stargazing at night and great outdoor activities during the day.

    Guests view red rock formations along the river outside of their room. And what about the room itself? You will be surrounded by stone walkways and stucco, with framing done via Douglas fir and redwoods that were taken from a 100-year-old railroad trestle that used to cross the Great Salt Lake.

    Reviewers love the balconies, clean amenities and the ability to walk to your destinations.

    13. Rachael’s Dowry Bed & Breakfast

    Baltimore, MD

    Company website | Yelp page

    This highly rated bed and breakfast is in Baltimore’s Ridgely’s Delight neighborhood, and is walking distance from the inner harbor. It is surrounded by homes built in the 18th and 19th centuries, allowing visitors to experience history in an immersive way.

    The home was originally built by a brick baron, and George and Martha Washington were once hosted here in 1798. Reviewers love how quiet the neighborhood is, along with the home’s beautiful gardens, parlor room and library (with complimentary tea), and the two-course gourmet breakfast.

    14. Bobby’s Bike Hike – Chicago

    Chicago, IL

    Company website | Yelp page

    Bobby’s Bike Hike was created out of a love of travel — and family. It was founded by Jeremy Lewno, who grew up in Arkansas and spent his twenties traveling Europe. Then he moved to Chicago in 2002 and created Bobby’s, which he named after his late father, who operated a tour bus and taught his son a love of travel.

    Today, Bobby’s remains a great way to see the city up close and enjoy the 18 mile lakefront while being environmentally and culturally conscious. In addition to bicycle tours, the company also offers walking and food tours. Or you can just rent a bike from them and be on your way to take in everything on your own.

    15. SevenOaks

    Lake Geneva, WI

    Company website | Yelp page

    Want to get away from the kids, and enjoy a quiet retreat with your partner? That’s very specifically what SevenOaks is for. It’s a couples-only bed and breakfast, where couples can recharge just minutes from the shore of Lake Geneva in southeastern Wisconsin.

    Guests who stay here are presented with their own private cottage. Reviewers love the relaxation and privacy that this ensures, as well as the personalized touches upon arrival such as the chalkboard outside with the guest’s name on it. Reviewers also note how much they appreciate the clean amenities, complimentary wine, crackers, and daily breakfast that is brought to each cottage.

    Related: 10 Ways Small Businesses Can Give Back Without Breaking the Bank

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    Entrepreneur Staff

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