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  • These Comic Creators Got a $500,000 Shark Tank Investment

    These Comic Creators Got a $500,000 Shark Tank Investment

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    “I wanted to tell a story about African history before slavery,” Manuel Godoy, co-founder of Black Sands Entertainment with his wife Geiszel, says. “[So I wrote] a story about Ancient Egypt and the surrounding areas. And it was amazing — people gravitated toward it because they finally felt included in historical contexts.”


    Courtesy of Black Sands Entertainment

    The Godoys began Black Sands Entertainment in 2016 to draw attention to the characters and stories that so often go unwritten in mainstream media. Now, the comic publisher and media venture boasts dozens of titles that represent the entire diaspora, and young adults are devouring them — just like the Godoys would have, if they’d had the opportunity at their age.

    Black Sands stands apart for its dedication to Black history and its commitment to the Black community, but something else has also contributed to its striking success: The Godoys’ status as United States Army veterans.

    Ahead of Veterans Day, Entrepreneur sat down with the Godoys to learn how they’ve grown Black Sands from crowdfunding to almost IPO with investments from Kevin Hart and Mark Cuban — and how their Army backgrounds have informed their entrepreneurial journey along the way.

    Related: 6 Ways Small-Business Owners Can Celebrate Veterans Day

    “Momentum is the biggest factor when it comes to raising capital.”

    From the start, the Godoys spread the word about their content on social media and set their sights on raising capital. Between 2017 and 2020, Black Sands ran four Kickstarter campaigns and raised $80,000 in total. Then, in 2020, they decided to launch another campaign on WeFunder.

    “We basically judged the intent of our biggest followers,” Manuel says of their approach to the 2020 campaign. “We asked them, ‘How much were you planning on investing?’ [Then we said], ‘If you were to invest this much money, we would spend at least 15 minutes talking to you about any questions you have about our company, our financials, etc.’”

    The Godoys asked, and their readers answered: They raised $40,000 in those first 24 hours. Ultimately, that campaign brought in $500,000.

    “No one wants to be the first investor,” Manuel adds. “But if you already got 300, 400 investors in the first day, everybody’s like, ‘Hey, I’m joining too.’ Momentum is the biggest factor when it comes to raising capital if you’re going through customers.”

    And the Godoys have kept up Black Sands’ momentum since those early days, climbing to the top 1% of the Patreon community, raising $2 million in capital and earning more than $2 million in revenue to date.

    Related: Why Creators Are Recession-Proof

    “We got on stage, pitched our information, and everybody fell in love.”

    Earlier this year, the Godoys appeared on Shark Tank to pitch their company.

    Shark Tank features Mark Cuban, Barbara Corcoran, Lori Greiner, Robert Herjavec, Daymond John and Kevin O’Leary as permanent judges, with Kevin Hart, Emma Grede, Peter Jones, Daniel Lubetzky and Nirva Tolia as recurring guest judges.

    The Godoys knew that Hart was going to be one of their judges ahead of time.

    “We knew we had to make him fall in love with our content,” Geiszel says. “So we got on stage, pitched our information, and everybody fell in love.”

    Initially, the Godoys offered the Sharks a 5% stake in Black Sands for $500,000, with the funds earmarked for animation development and additional titles. But Hart and Cuban countered with a 30% stake for the same investment, citing the media resources that Hart’s production company, HartBeat, could provide as Black Sands expands.

    The fact that Black Sands’ Shark Tank deal went through is a testament to its strong business model and the Godoys’ entrepreneurial savvy. Forbes spoke to 74% of the people who were offered deals on the show in seasons one through seven and found that roughly 43% of those agreements didn’t go through — because the Sharks pulled out or changed the terms.

    Now, Black Sands is focusing on that animation development — and on taking the company public.

    Not only are the Godoys dreaming of an eventual $1 billion IPO, but they’re also envisioning a future where Black Sands’ fans-turned-investors are at the forefront, continuing to hold stock as “their slice of the pie.”

    Related: The Basics of Raising Capital for a Startup

    Image credit: Courtesy of Black Sands Entertainment

    “Being in the Army taught me how to be an entrepreneur.”

    The Godoys’ experiences in the Army have helped lay the foundation for Black Sands’ success.

    “Being in the Army taught me how to be an entrepreneur,” Geiszel explains. “In the Army, I was leading a group of 30 soldiers. So it taught me about how to manage a team and run a company, because [it gives] you that discipline and structure you need.”

    Manuel agrees, noting that the Army imparts significant leadership experience, even for those lower on the chain of command — because you have to learn how to get things done on time.

    Another skill the Army teaches that every founder should have on lock? Inventory.

    “You have to know where everything is and how much you have,” Manuel says. “Otherwise, one day you run out, and it takes three months to get the next part. And you’re out of business for three months.”

    The Army has given the Godoys essential skills for running a business — and it’s also inspired some of Black Sands’ narratives.

    “I’m a war nut,” Manuel says. “I love war, so anything that has to do with strategy, military tactics, logistics, that’s stuff that I put into my writing. I make sure it logistically makes sense that [a particular] battle is happening, and that’s probably why people like the accuracy of the storylines.”

    Related: 7 Qualities the Army Instilled in Me That Helped Me Launch a Business

    “Veterans always want to choose five different businesses at once. I’m like, ‘No, stick to your favorite.’”

    There are many reasons why veterans make excellent entrepreneurs. Manuel notes the benefits they have at their disposal, which can help accelerate their business’s growth.

    Still, the Godoys stress it’s important to keep several key things in mind.

    First up? Stick to one business idea — and see it through.

    “Veterans always want to choose like five different businesses at once,” Geiszel says. “Stick to your favorite, take those military skills, apply them to your everyday business life, and you will succeed. Don’t give up. If you fail, keep going.”

    Additionally, you should know exactly who’s buying what you’re selling.

    “Find out who your core customer is,” Manuel says. “Don’t worry about what you’re going to make and how you’re going to do all that stuff. Find out who you want to sell to — because once you figure that out, then you can make a product that’s tailored to them.”

    Once you have your idea and customer in mind, you have to surround yourself with people who will help you level up.

    “Hiring the right team is very important for a business to thrive,” Geiszel says. “And you want to make sure your team is going to be loyal to your company.”

    One sure way to cultivate company loyalty? Pay people fairly, raising benefits as the company succeeds — it will make employees feel valued and willing to continue their contribution. Manuel says that Black Sands has people who have been on the team for five or six years.

    Related: The 4 Rules of Treating Employees Equitably

    “We have to champion things that the Black community wants us to champion.”

    Above all else, Black Sands is a company that refuses to sacrifice its principles.

    Originally, the co-founders wrote and designed all of Black Sands’ comic books by themselves, but they’ve begun allowing other Black creators to write for them as they build their own brands.

    Black Sands has also harnessed the power of Kickstarter as part of its larger effort to lift up Black creators and their work. The Godoys recently launched a campaign for Everett Montgomery’s Flame comic series.

    Image credit: Courtesy of Black Sands Entertainment

    “We are a company that’s dedicated to Black history,” Manuel says. “And that means that we have to champion things that the Black community wants us to champion. We can’t just go out there and be like, ‘Oh, we make comic books, and that’s all we do.’ We have to be involved in social issues and other things that are related. We have to be able to say that we actually are doing something about it.”

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    Amanda Breen

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  • Recently Sold Your Business? Consider Creating an Investment Fund Instead of Another Startup

    Recently Sold Your Business? Consider Creating an Investment Fund Instead of Another Startup

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    Opinions expressed by Entrepreneur contributors are their own.

    Once an entrepreneur, always an entrepreneur, right? It’s in the DNA of a founder to re-create their original success over and over by starting new businesses. After all, it’s why the term “serial entrepreneur” is so popular. Richard Branson, Elon Musk and many more continually reinvest their profits in new ventures. While that is certainly one tactic, using a portion of your profits to create an investment fund can be infinitely more valuable.


    tdub303 | Getty Images

    There are many forms of investment companies that manage pooled assets of multiple private investors, such as venture capital, private equity and hedge funds. While most startup founders don’t think of themselves as finance experts or professional investors, their experience building and exiting successful companies may very well equip them to succeed in making investments on behalf of others.

    The seeds of my journey to creating a hedge fund started when I was an engineer focused on research and education computing (far from a finance background!). Eventually, that led to my role as a CTO at a startup, and I co-founded a firm that grew to $30 million in revenue in just under two years. Several liquidity events from that business became the foundation for building my family office, a private wealth management firm that runs like a hedge fund.

    Today, that is the foundation from which I build my wealth rather than embarking on new business ventures. But why should other entrepreneurs consider following this path? Here are three reasons:

    Related: This Entrepreneur Who Sold Her Company for $1 Billion Wants You to Throw Out the Unwritten Rules That Hold You Back

    Previous success doesn’t mean future success

    If you’ve started one successful company, it’s easy to think that you can do that repeatedly. But doing so can be more challenging than expected. The conditions that created outsized achievements the first time are hard to replicate as the world around us constantly changes. The best use of your proven business acumen may be to invest on behalf of others rather than diving headlong into developing another company.

    That said, starting an investment fund isn’t unlike establishing another company. Your first step — even before you line up initial investors — should be to hire a good lawyer and contact your state’s Secretary of State for guidance about investment fund business structures. In the case of hedge funds, most are formed as limited partnerships, in which the founder acts as the general partner and an incorporated group of investors act as the limited partners. This means you would likely need to set up two entities: one for the fund itself and one to incorporate its various investors.

    Bigger potential upside

    A fund structure is attractive because it allows a successful entrepreneur to use their expertise to help others navigate investments. In addition, the financial rewards can be substantial. Successful fund managers, whether in venture capital, private equity, hedge funds or real estate, are highly compensated and only limited by their performance and how many investors they can attract.

    For successful entrepreneurs such as myself, launching or participating in funds can amplify their expertise with capital and create a new kind of business that also brings about material financial contributions. In the course of founding your startup, you likely got to know some wealthy individuals who contributed to your success. Founding a fund can enable you to deliver value to these individuals in a new way. Because time is our most scarce resource, it doesn’t make sense for individuals with $20MM to invest their time into a $1-2MM opportunity, when instead they could invest that capital into your fund, go to the beach and call it a day.

    Related: She Was Homeless. Now She Runs a $25 Million Investment Fund for Women of Color.

    Leave the startup grind behind

    Once entrepreneurs have participated in major liquidity events, they realize a great deal can be gained by exploring new investment opportunities, managing taxation, and utilizing estate planning. After all, the point of founding a startup for many entrepreneurs is to compress the working years of one’s life, sell the company and have more years of freedom. Founding an investment fund can allow you to do that.

    For me, the idea of a fund seemed an appropriate encore to a successful business career. Fast forward to today — the strategies I spun off from my family office have become the heart of the TrueCode Capital Crypto Momentum Fund I founded. It allows me to spend my time sharing the lessons that made me a successful investor in digital assets and helping individual investors and family offices achieve growth, all while sleeping through the night.

    Of course, founding an investment fund — like any venture — isn’t for everyone. But for those with confidence in their ability to read the market, with contacts among high net-worth individuals, and with a proven track record of business success, starting your own hedge fund may be the next career step you’ve been looking for.

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    Joshua Peck

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  • How to Make Money on Airbnb

    How to Make Money on Airbnb

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    Opinions expressed by Entrepreneur contributors are their own.

    Investing in real estate is good for people who want to make money work for them. And this is because, with real estate investments, you can buy a property and use it to earn more. Now there are many ways to use an acquired property for profit. But perhaps the ones that are gaining more traction are short-term rentals on Airbnb.

    But what is Airbnb?

    If you’re an avid vacationer, you’ve probably heard of the app that can connect you with people who will let you stay on their property for a period of time. This app, called “Air Bed and Breakfast” or Airbnb, was launched by two industrial designers who moved to San Francisco in 2008.

    They couldn’t afford to pay rent for their apartment during this time, so they decided to earn extra by letting people who couldn’t find hotels rent their space temporarily. And long story short, their strategy became a massive hit because it expanded into a vast network of 4 million hosts worldwide. And up until today, their platform continues to create more opportunities for hosts and real estate investors in general.

    Related: Airbnb CEO: It Took Us 12 Years to Build, and We Lost Almost Everything in 6 Weeks

    Long-term vs. short-term rentals

    Real estate investments include property rentals, and there are two main ways to earn from them: Long-Term Rentals and Short-Term Rentals. When I started as a real estate investor in 2012, all my properties were long-term rentals. But in 2017, I transitioned all of them to short-term ones, most of them through Airbnb.

    Why? There were a lot of factors that made me decide to go all-in with Airbnb:

    1. You make less money on long-term rentals.

    Did you know that when done correctly, you can make a $2,000 average monthly profit on Airbnb? Of course, many things must be considered to get to this number. Plus, you can make less or more than this amount every month.

    But the point is, with Airbnb short-term rentals, you can determine your price, and no other person has a say. You can’t do this with traditional long-term rentals. With long-term rentals, you can only set a fixed amount and increase your rent by 3% to 5% a year.

    2. You are under bigger obligations as the landlord.

    There are several things to consider when hosting a long-term rental, and one of those is that your tenants may never deep clean or take care of repairs on your property. The reason is simple: they won’t be staying there forever. Ultimately, the obligation still falls on your shoulders.

    Another fact worth mentioning is that you won’t be able to evict your tenants easily. Now, the stipulations change from city to city and state to state, but typically after 30 days of staying, your guests acquire certain rights.

    Case in point: In 2020, the government passed an Eviction Moratorium where landlords are not allowed to evict their tenants on the grounds of non-payment. This was, of course, helpful for a lot of tenants all over the country. But now, some landlords are still owed thousands of dollars in back rent, and they may never get the chance to go after them again.

    3. With Airbnb short-term rentals, you don’t have to work like an employee.

    Short-term rentals are passive in nature, which means that if you have a property, you can still earn even if you’re not around. Add this to Airbnb’s online platform, and your market potential gets wider.

    But here’s the thing: you may still be trapped by working around the clock to manage your listing. Thankfully, there is a way to build a system and create a team that operates the business on your behalf. We use this innovative business model with Airbnb, which has since accelerated our cash flow and offered tremendous growth.

    4. You don’t have to buy properties to get started.

    If you’re familiar with cash flow goals for long-term rentals, you’ve probably heard that the aim is to earn $200 per unit per month. This is all well and good, but if you’re trying to replace a job that gives you $5,000/month, this income won’t give you much. You still need to own at least 25 units to get there.

    So what you can do instead is to buy a couple of units, give them a nightly rate, and launch them on the platform to start getting bookings and recover your returns faster.

    But what if you don’t own properties and still want to do Airbnb? Well then, all you need to do is apply the Arbitrage Model.

    The Arbitrage Model, also called subleasing, is where you rent properties from other landlords, get their permission in writing, and then launch their property as your short-term rental on Airbnb. Yes, this strategy is perfectly legal and lets you start a business without buying properties.

    Related: How to Make Money Online: The Basics

    Are there other ways to start an Airbnb, even if you don’t own properties?

    Yes. Aside from subleasing, there are two more ways to launch an Airbnb business without much capital.

    1. Co-hosting

    With the co-hosting strategy, you don’t have to buy or own properties because all you have to do is to manage and help hosts manage their listings. This method allows you to learn more about the business and earn.

    2. Using O.P.M (Other People’s Money)

    A balance transfer is when you transfer the money available on your credit card into your checking account. You can then use this money to sublease a property and start your own Airbnb business without using any of your money.

    Airbnb is a great platform for real estate investors. Its innovative business model will allow you to create positive cash flow, get started even if you don’t own properties yet, and enjoy the time, location, and financial freedom that most people only dream about.

    Related: How to Start a Business with Only $1,000

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    Jorge Contreras

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  • 3 Simple Reasons to Add Technology to Your Non-Tech Business

    3 Simple Reasons to Add Technology to Your Non-Tech Business

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    Opinions expressed by Entrepreneur contributors are their own.

    You are a business owner but aren’t in the tech industry, so why would you need to focus heavily on adapting technology in your daily workflow? Some people may say you don’t need to. However, I’m here to put a bug in your head and prove how technology is critical to any business across any vertical. And that includes you!

    We know technology can be intimidating. It also can be complex, and there are seemingly endless options. So, is it worth the cost, integration headaches and question if you are picking the right ones? Yes! Here are my top three reasons to focus on technology, and I’ll explain how to integrate it into your business:

    1. Not applying technology means you could face a technology deficit

    Let’s face it, not having a line item in your books for technology and software subscriptions means your company will hit a point where you can’t grow any further. Whether your marketing team will be missing major data points for essential customer acquisition or your efficiencies will eventually put you behind, your competition could pass you by (we’ll get to this one more in the next point). No matter the roadblock you will hit, the point is your growth will have to slow down or halt. You don’t want to wait until that point to use technology once the train has left the station without you!

    Related: 5 Types of Technology All Entrepreneurs Need Access to in the Digital Age

    2. Results are everything

    No matter your business or vertical, your most valuable resource is your team. How can you empower your team to work smarter, not harder, and ultimately produce the best results? The answer is with the right technology! Even if your staff has been set in their ways and doesn’t want to learn a new program, you must pick the right operational systems and offer proper training. A minor setback in the learning curve will mean a huge uptick in productivity.

    I once ran into a mid-sized company that was technologically behind due to not prioritizing this aspect of its business. This inadequacy caused marketing and sales to lag compared to its competitors. I likened their technological powers and abilities to taking a knife to a gunfight.

    If a company can increase its operational automation in the marketing space, that would allow it to understand its target customer and truly understand how to sell to its market in an efficient and results-driven way.

    A data warehouse and congruent CRM would allow this business to properly segment and hit goals for its best marketing demographic more accurately. Identifying, understanding and addressing low-hanging fruit, such as abandoned shopping cart funnels, is crucial.

    When you are focused on results, technology almost always needs to be integrated to increase efficiencies and drive sales in the long run. And it’s always easier and cheaper to integrate the right technology early to ensure your team is trained and using it along the way!

    Related: How Technology Is Shortening the Road to Fame

    3. You’re increasing your footprint of liabilities without the right technology

    I’ve seen every range of technology integration, from the tech-savvy millennial CEO who relies on data and analytics for every business decision to the companies that don’t integrate it at all and still use a pen and paper within every significant department. However, if you are closer to the latter, you are potentially putting your team at a huge safety risk. If you have only minimal or wrong technology, you could be putting your customers, reputation and finances at risk too!

    I’ve even seen clients using only a single source for major bookkeeping and documentation, like Excel. One wrong move or fat-fingered mistake can change your calculations completely. Or worse, delete everything! If that isn’t risky, I don’t know what is.

    Technology can feel overwhelming, which is often why we hear people stay away from adding it to their daily workflow. However, there are simple ways to make that change. Start with finding a company to give you a technical audit — which is often cheaper than you might expect. Take their advice and then apply it in chunks.

    You may not need to go from 0 to 100 in the first week. You can slowly add, integrate and manage critical technology into various departments as you feel comfortable. And as I mentioned earlier, a key to tech success is training! Empower your team to take the tech leap with you and work on this together. Everyone can learn a new trick, and it could even be fun! Finally, ensure that you have a base infrastructure to make the ideal environment for success. This includes having the basic technology hardware and compatible systems in place.

    Take this article as your sign to take the first step and better your business with tech!

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    Craig Ceccanti

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  • How Small Companies Can Contribute to Global Change

    How Small Companies Can Contribute to Global Change

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    Opinions expressed by Entrepreneur contributors are their own.

    Small businesses can play an important role in addressing global challenges using their unique perspectives and resources. This is because they can generate new ideas, solve problems and create new products. They can also help to bring down global greenhouse gas emissions. By doing so, they can assist in reducing the impact of climate change on the planet.

    Small businesses need to be well structured and have a clear purpose to contribute substantially to local and global economies. By understanding their industry, stakeholders, and environment, they can identify opportunities and seize chances to make a positive impact. Below are some ways small businesses can help create solutions to global challenges that will benefit everyone.

    Related: 10 Ways Small Businesses Can Give Back Without Breaking the Bank

    1. Dynamism in the marketplace

    Most small businesses can respond to shifting economic conditions and counter them quickly. This is because small businesses are typically very focused on their customers. They not only understand the community‘s requirements but also cooperate with the consumers to produce the best goods possible through customer feedback programs, which many start-ups employ.

    Because of this consumer loyalty, small businesses are more likely to survive tough economic times, which can aid in the development of local economies. Small firms may be less at risk of losing money during economic downturns since they generate less income than larger companies.

    2. Environment conservation

    One of the most talked about challenges facing the global world right now is environmental conservation, and I believe that with the emergence of small businesses, there is a likelihood that environmental conservation can be solved. Small businesses come in handy when dealing with critical environmental issues.

    For instance, local businesses tend to set up shops in pre-existing buildings. This alone will minimize the destructive behavior of digging up land for construction. Larger enterprises and organizations frequently have infrastructure created for them, resulting in less green space in society and more dangerous materials. Because tiny enterprises require just a little room, they use the available space, which is what environmental conservation is all about.

    Moreover, small businesses have a fruitful relationship with other small manufacturers regarding supply chain and logistics issues, resulting in cheaper products being produced. As a result, it will have a lesser severe environmental impact. Finally, small enterprises tend to locate their community centers in areas where it is more common to walk or ride. As a consequence, fewer customers and staff will have to drive to the establishment.

    Related: How Startups and Small Businesses Can Address Climate Change in the Workplace

    3. Community development

    Small enterprises play an essential role in the community since they contribute to local economies by stimulating development and turmoil in their neighborhood. The issue of unemployment can be addressed through the establishment of small businesses. These small businesses create a pool of skilled and semi-skilled workforce who can come up with mind-blowing ideas to solve major societal problems.

    Small businesses require limited education to start, giving the population lacking credible education an equal chance to compete with large companies in the global market. Small enterprises attract people who create new goods or adopt new solutions to old problems. Larger enterprises are also huge beneficiaries of the emergence of small businesses because they tend to outsource talent from small businesses to drive their sales.

    4. Revenue collection

    When consumers do most of their business with small enterprises, they are more likely to contribute to the community. A successful local firm makes much money, necessitating higher tax payments, including local property taxes. Local police, fire, and education systems may use this money to invest in the community. A successful small business may also increase neighborhood property values, benefiting local residents and raising property taxes for government agencies.

    For small enterprises, sales taxes are still another source of revenue. Special taxing districts that concentrate on specific initiatives like lighting and sidewalk repairs to revitalize historic commercial areas and attract new consumers might be built on the support of local companies.

    Related: 10 Ways to Make Your Business More Socially Conscious

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    Ferrat Destine

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  • 8 Podcasting Tips From the Hit ‘Girls Gotta Eat’

    8 Podcasting Tips From the Hit ‘Girls Gotta Eat’

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    Opinions expressed by Entrepreneur contributors are their own.

    Trauma may sound like a strange starting place for comedy, but then, Lenny Bruce once said, “All my humor is based on destruction and despair.” The ladies behind the sex, dating and relationships podcast Girls Gotta Eat are no strangers to this truth. When Ashley Hesseltine found herself in a relationship she badly wanted to work, but kept hitting road blocks, she did a deep dive into the psychology of relationships. That knowledge became the foundation for Girls Gotta Eat, which she started in 2018 with Rayna Greenberg, who’d experienced her own romantic traumas, including a broken engagement. Now, the podcast gets 2.5 million downloads a month, is a top 20 podcast on iTunes and Spotify, and after 50 live shows last year, Girls Gotta Eat is going on tour in Australia.


    Dylan York

    It’s easy to write off entertainment successes as tales of pure talent, but Hesseltine is not starry-eyed about that: “We treated the podcast like a business from day one,” she says. Being an entrepreneur has always been a goal for her, given that, “I’ve had quote-un-quote “problems with authority’ my whole life.” Greenberg agrees that the greatest gift of building their brand from scratch has been the independence that comes with it. “I’m in control of my own life and all the success and failure is my own.”

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    Frances Dodds

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