Reformation’s Sale Is Finally Here—8 Marked-Down Items I Tried On and Loved

Out of all the sales that have come and gone this summer, only a handful really standout as being elite and worthy of some serious set-aside time. There’s Nordstrom’s iconic Anniversary Sale, Zara’s mind-boggling everything-must-go sale, and, of course, *the* SSENSE sale. But none get whispered about among fashion girls quite like Reformation’s once-yearly sale, which, as luck would have it, started today. 

Every year around this time, Reformation secretly launches a mega round of discounts, with the date and time always changing slightly to surprise the brand’s biggest fans. People plan for weeks leading up to it, hoping the items they’ve been eyeing will get the markdown treatment. Well, I’m here to tell you that it’s time to check your shopping carts for 30%-off prices. That, and tell you exactly what it is that you should buy now that red slashes have been dealt out. 

To prepare for the annual shopping event, I stopped into SoHo’s store ahead of the sale and got a sneak peek at some of what it would eventually include, from floral dresses and sets to tank tops and denim. I even got to try some on. Below, see the items I took into the dressing room with me and shop more of my finds from Reformation’s just-launched 30%-off sale.