As the producer of Saturday Night Live, Lorne Michaels brings serious leadership skills to a deeply unserious business. It’s how he’s kept SNL running for 50 years, through countless competitive threats, technological and cultural shifts, and bodily injuries.
As the CEO of a successful software development and consulting firm, I’ve spent my career building creative, high-performing teams, not unlike the ones Lorne assembles every season. His philosophies have helped shape how I lead at Sketch Development: balancing structure and spontaneity, nurturing talent, and finding the funny (or at least the human) in the chaos of business.
Here are 12 Lorneisms you can take from him to help your business survive your greatest challenge, whether it’s AI, looming tariffs, or the next unknown concern.
1. “We don’t go on because it’s perfect. We go on because it’s 11:30.”
Over each season, SNL releases a brand-new hour of never-before-seen television every single week. You can achieve something similar at your business. We prefer two-week iterations.
Ship regularly, without waiting until it’s polished. Don’t build your processes around achieving perfection, or even around efficiency. Build workflows that prioritize regular checkpoints for value inspection.
2. “Organize loosely. You never know what will come up.”
Any time you document something so thoroughly that you create rigidity around it, you’re boxing yourself into a corner. Look at what’s protected in your organization, especially if it’s limiting you. Slaughter any sacred cows that are standing in the way of opportunity or productivity.
3. “Do it in sunshine.”
When Lorne catches a whiff of negativity or hatred in a writer’s sketch, he tells the writer to imagine they’re working in perfect sunshine.
The same goes for your team. Operating from a place of joy and enthusiasm will shine through in your service quality. Instead of assuming your users are idiots, assume the best of your customers, and choose to make things easier for them anyway.
4. “Sunshine is the best disinfectant.”
The second sunshine-related lesson from the Tao of Lorne is all about transparency. To solve a problem, expose it to the light of day and get a proper look at it. You won’t fix it in secret.
5. “The dress rehearsal has to be bad before the show can be good.”
As crazy as it sounds, give your people room not to shine. People need permission to be bad before they can become good. Having room to experience failure, to learn what it feels like and to learn from it, helps people understand what they need to change.
The same goes for your products. Launch fast, then iterate often.
6. Avoid “premise overload.”
The writers at SNL are talented, creative people. They have big ideas, but sometimes they try to disguise a saga as a comedy sketch. But you can’t cram 18 different things into a single sketch.
Learn to slice vertically, make small releases, and maximize the amount of work not done. Releasing 18 simple product enhancements is easier, faster, and better than trying to do them all at once.
7. “Listen for when the music changes.”
This is one of Lorne’s pet expressions. He’s constantly attuned to the voice of his customers and the cultural zeitgeist. In late night comedy, David Letterman’s Midwestern, “aw shucks” charm changed the music after the counterculture mentality that prevailed in the ‘70s. It changed again in the ‘00s with the proliferation of social networking platforms, and in the ‘10s and ‘20s as social justice movements took the spotlight.
If you’re guiding a product or a business, you have to keep your finger on the pulse, too. When the music changes, don’t keep pulling the same dance moves. For example, our music changed when AI started solving productivity problems and the Agile Manifesto fell out of vogue.
8. “If I have to read It, the answer Is no.”
One of Lorne’s colleagues asked him to read a script for a movie he was planning to direct. Lorne refused, repeatedly. If the writer couldn’t make his case without Lorne diving into the full script, the idea wasn’t ready for the big screen.
As a leader, don’t get mired in the details too early in the process. The case should be obvious when an idea is good.
9. “Producers should be invisible.”
As Harry S. Truman said, “It is amazing what you can accomplish if you do not care who gets the credit.”
Lorne lives by this axiom. Tina Fey tells a story about Lorne pulling an Inception-level mind trick on her when she had the Weekend Update desk to herself after Jimmy Fallon left the show. Lorne didn’t mandate another co-anchor, he simply suggested that Amy Poehler would be an interesting choice, then reassured Fey that the decision was all hers. The rest is SNL history.
10. “You’re not given the job. You take the job.”
It’s not a leader’s place to lay everything out for their employees. The leader sets an intention or a desired outcome, but isn’t necessarily responsible for defining how to get there.
Get the right people involved, give them the support they need, and remove obstacles from their path. Then trust them to get the job done as they see fit, and don’t punish them for veering outside of their lanes along the way.
11. “Remember Podunk!”
Celebrities can become so deeply entrenched in the cultures of New York and Los Angeles that they forget their shows air in all 50 states. When they do, Lorne reminds them to remember Podunk. It’s a backhanded way to point out there’s a broad range of tastes – and audience needs – across the whole country. The same goes for your customer base.
This curse of knowledge can plague leaders and product managers in any industry. You might become so insulated in the community around you that you forget about the broader ecosystem. Don’t lose your connection to the diverse array of experiences and responsibilities for which you’re responsible.
12 – Overproduce to be ready.
Come up with more ideas than you need. At SNL, this means pitching 100 fresh ideas every week, even though only 10 might make it to air. Ideas are tested, and more get weeded out at various stages throughout the week.
Overproduction and an experimental mindset will always yield better outcomes than assuming you know exactly which ideas are best. This means reframing how we think about waste. It’s not a bad thing to be avoided. It’s a byproduct you can mine for value.
Leading Like Lorne
Under Lorne’s guidance, SNL has survived cable, the internet, and streaming services, not to mention Mad TV, SCTV, and In Living Color. If you take a page from his book, your business can become just as nimble and resilient.
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.
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John Krewson
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