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Coffee juggernaut Starbucks outperformed earnings expectations last quarter, sending the stock shooting up 12% since Thursday when it reported results for fiscal 2023. That was good for a single-day jump of about $10 billion in Starbucks’ market cap on Thursday. Executives attributed much of the coffee chain’s success this quarter to a new plan to improve working conditions in stores meant to help employees do their jobs better. Starbucks improved pay and scheduling headaches for in-store employees, replaced old equipment, and lowered turnover, all part of an effort to “reinvigorate the partner culture at Starbucks,” CEO Laxman Narasimhan told investors on an earnings call. Given the results Starbucks posted it appears to be working, and could be emblematic of a trend across the economy.
Starbucks saw strong results across the board in terms of revenue, same store sales, transactions, and check size, which it attributed in part to its ability to be more productive. It’s a trend that’s been prevalent across the economy in the third quarter as productivity rose alongside worker pay. As the Axios Markets newsletter pointed out, economists have been surprised after years and years of stagnating productivity, including two straight quarters of decline in 2022, but Starbucks’ blowout quarter is an early sign that this won’t be business as usual.
When reached for comment Starbucks directed Fortune to a copy of its earnings release and call transcript.
Since October 2022, when Narasimhan took over as CEO from founder Howard Schultz (and inherited a toxic dynamic between the company and a restive union movement), the new chief has undertaken an extended effort to rehabilitate the company’s relationship with its in-store employees. He visited stores across the country, took 40 hours worth of barista training, and even worked as one—something he pledged to do once a month moving forward. This past quarter, Narasimhan said, was a testament that the company’s efforts to rebuild that relationship were paying off. And he has put his money where his mouth is, implementing a $450 million plan meant to make its stores run more smoothly and help baristas do their jobs faster.
This was a point reiterated by CFO Rachel Ruggeri. “The investments we’ve made are fueling growth—investments in our partners, in wages, in training, in our new store, in equipment,” she said.
Starbucks’ strong quarter saw it outperform expectations on revenue, which was $9.37 billion compared to an expected $9.29 billion. The $36 billion in revenue it had in fiscal 2023 represented a 12% increase over the previous year. The better working environment and investments in working conditions led Starbucks to report an 8% increase in comparable store sales globally driven by a 5% increase in average ticket and 3% increase in comparable transactions.
“We did all of this by investing over 20% of this year’s profits back into our partners in stores through wages, training, equipment, and new store growth,” Narasimhan said. “All this is further evidence that our strategy is working.”
Last fall, the company rolled out a plan to overhaul its in-store operations and make it easier for baristas to make its many famously complicated and time-consuming iced drinks, which were also a key source of union discontent. In this last quarter, the company installed 550 new nugget ice machines, 600 single cup brewers, and rolled out portable cold foamers to all U.S. stores, according to Narasimhan. The idea behind the plan was to give back more time to baristas—and by extension, to customers. The key was to increase speed, while still letting customers have endless options for customization, which comes with a higher price point. “Our customers continued to favor more premium beverages, creating a new normal as it relates to mix and customization,” Ruggeri said during the earnings call.
The increased efficiency in U.S. stores was one of the primary factors in operating margin shooting up by 3.1 percentage points from the year before, to 18.2%, according to Ruggeri.
All this has helped improve conditions for Starbucks employees. The company pointed to a 10% drop in employee turnover and a 16% boost in the length of barista tenure. Baristas also saw material improvements in working hours, which were up 5% in the quarter, and take-home pay, which was up 20%.
The trends at Starbucks point to similar directional trends across the U.S. economy where productivity increases have coincided with growth in hourly wages.
Overall productivity grew in the U.S. in the third quarter by 4.7% compared to the second quarter. That’s the highest quarterly growth rate since the third quarter of 2020, which came right after the economy cratered in the second quarter of that year due to the pandemic. Meanwhile, hourly compensation grew 3.9% in the third quarter.
When productivity, which measures the output of the economy against total hours worked, goes up, it implies more goods and services being produced with the same number of hours worked. That generally helps everyone in the economy because companies can produce more without hiring more workers, which means they don’t have to pass along their increased labor costs to consumers. But it’s been decades since productivity was on a steady trajectory of growth, both in the U.S. and globally. Coinciding with the productivity slump has been a widespread, decades-long pull back on capital expenditures—exactly the kind of thing Starbucks is bucking here.
For instance, Starbucks plans to invest $1 billion in wages, employee training, and new equipment for its stores next year, and it has separated out a further $3 billion for capex, about 85% of that spent toward opening new stores and renovating existing ones. The company expects to renovate about 1,000 stores in the U.S. Starbucks has company here, as research from Bank of America shows that S&P 500 firms have increased capex spending for nine straight quarters.
One of the reasons companies, like Starbucks, may have to make such substantial investments is that the labor market is especially tight at the moment. Often when unemployment is low companies have to invest in ways to make their business run more efficiently, because they can’t rely on more manpower alone, to deliver more goods and services. The unemployment rate in October was 3.9%. In January of this year it stood at 3.4%, the lowest monthly rate since May 1969.
On its earnings call, Starbucks said that staffing and scheduling would be “areas of focus” next year, when the company plans to increase its store count by 4% in the U.S. to about 17,000 stores. By 2030, it plans to build 17,000 new stores globally for a total of 55,000 locations. And Starbucks is counting on happier, higher-paid, and more productive workers when it opens those stores.
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The need for second — and often third — incomes is mounting, according to a top digital bank executive.
Current CEO Stuart Sopp finds almost half of the firm’s payment customers have more than one job.
“If you’re having a paycheck over the past year, 20, 25% of paycheck depositors have at least one extra job. A further 20% incremental from there have two jobs,” Sopp told CNBC’s “Fast Money” on Thursday. “They’re trying to make that money go further because of inflation.”
From DoorDash to Shopify to side businesses, Sopp finds the number is higher than prior years because money doesn’t go as far.
“Wage inflation is moderating quite substantially,” he said. “America has a sort of tail of two cities right now. Two groups: The wealthy and less affluent.”
Sopp launched Current, which provides mobile banking without monthly fees and offers secured credit cards, in 2015. It originally focused on helping medium to lower income customers. His company Current reports almost five million members.
He’s particularly concerned about less affluent consumers spiraling into debt to pay for basic necessities.
“They’re being forced into risks like risky credit cards,” noted Sopp, a former Morgan Stanley trader. “Unsecured credit cards… are not suitable for everyone.”
The Federal Reserve Bank of New York found credit card debt topped $1 trillion for the first time ever in the second quarter.
“It’s going to be way bigger this year,” Sopp said.
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A “Now Hiring” sign at a CVS pharmacy in San Francisco, California, US, on Tuesday, July 18, 2023. CVS Health Corp. is scheduled to release earnings figures on August 2.
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Private sector payroll growth increased modestly in October but missed expectations, in a potential sign that the employment picture could be darkening, ADP reported Wednesday.
The payrolls processing firm reported that companies added 113,000 workers for the month, higher than the unrevised 89,000 in September but below the Dow Jones consensus estimate of 130,000.
On wages, ADP said pay was up 5.7% from a year ago, the smallest annual gain since October 2021.
From a sector standpoint, education and health services led with 45,000 new jobs. Other notable gainers included trade, transportation and utilities (35,000), financial activities (21,000), and leisure and hospitality (17,000).
Almost all of the jobs came from services-providing industries, with goods producers contributing just 6,000 towards the total.
Firms employing between 50-499 workers contributed the most, with a gain of 78,000.
“No single industry dominated hiring this month, and big post-pandemic pay increases seem to be behind
us,” said ADP chief economist Nela Richardson. “In all, October’s numbers paint a well-rounded jobs picture. And while the labor market has slowed, it’s still enough to support strong consumer spending.”
The release comes two days ahead of the Labor Department’s official nonfarm payrolls report, which is expected to show an increase of 170,000 and includes government jobs, unlike ADP. The counts from ADP and the government can differ substantially, as they did in September when the Labor Department reported a gain of 336,000, more than three times the ADP estimate.
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Let’s back up a bit to explain how we got here. When the COVID-19 lockdowns ended in 2022, financial experts warned that the economy would be due for a contraction. That’s partly because of years of massive spending and borrowing by the federal government and historically low interest rates set by the Bank of Canada (BoC), as well as rapid hiring when the world opened up. And there is good reason to ask about Canada’s employment—persistent inflation means that the BoC has been aggressively hiking interest rates since March 2022, and is willing to risk a recession to do so. Plus, Canadian and international companies have started to shed the jobs they created during the pandemic. Headline-making mass layoffs from X, Meta (Facebook and Instagram) and Alphabet (which owns Google) have shaken up the tech industry, stoking fears that other companies would follow. And several have—so far in 2023, Canadian communications giant Bell has laid off 1,300 workers, Qualcomm will lay off 1,258, Canopy Growth has lost 35% of its staff and Shopify reduced its workforce by 20%.
There’s good news, though. So far, the Canadian job market has proved to be more robust than anyone expected. In July, job vacancies decreased by 28.1% year-over-year to 701,300 (the most recent data available). Employment has increased recently, rising by 0.3% in September, Statistics Canada said in its labour force survey.
Here are some strategies to help you prepare your finances so that you can cope with a job loss—just in case. (Read more on how to prepare for a recession.)
Often there are warning signs when a company is considering shrinking its workforce. A major one is obviously the economy—in a recession, companies may look for ways to cut costs. What about your place of employment? Have you noticed signs of cost-cutting? Other signs: It keeps missing its earnings targets, its share price is falling, or other companies in the same industry are starting layoffs.
You do have rights if you are laid off. Each province and territory in Canada has its own employment laws governing notice for termination, pay in lieu and other termination processes. Generally speaking, if you are laid off in Canada, your employer must provide you with two weeks’ notice, or two weeks’ severance pay if it fails to give you notice. Some employers provide laid-off employees with a combination of advance notice and severance pay. There are some exceptions to this requirement, when the mandatory notice and pay in lieu of notice do not apply—such as being dismissed for just cause (which is usually serious misconduct), when the layoff is temporary or if the laid-off employee has been working for their employer for less than three months.
This severance pay should cover a couple of weeks or months of living expenses until you can find another job or switch over to employment insurance (EI).
Fiona Martyn, an employment lawyer at Samfiru Tumarkin LLP, an employment and labour law firm in Toronto, recommends taking your severance package to a lawyer for review before signing anything. Even though you signed an employment contract upon being hired, sometimes the termination clauses are unenforceable, as the law may have changed during your tenure. “What [an employment lawyer] can do is help you negotiate a better severance package which reflects factors like your age, length of service and position. Severance packages help to bridge the [financial] gap until you find a new job,” she says.
That’s exactly what Michael did (last name withheld for privacy reasons). Michael, who lives in Toronto, lost his job at a large tech company in 2019. “I saw the writing on the wall from a mile away,” he says. “I started getting my ducks in a row.” He was disappointed with his settlement offer—the company let him go only weeks before his stock options would have vested, so his total compensation package was much lower than he expected.
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Danielle Kubes
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China has recorded a series of weak economic data in the past six months.
China has been described as the world’s factory and the engine of global growth.
Its economic rise was once seen as unstoppable. Then came COVID. Slowed by three years of strict lockdowns, the Chinese economy was expected to roar back in 2023; instead, factories are slowing down, consumer prices are falling, real estate is in crisis and exports are in a slump.
The grim data indicates a serious economic slowdown, so much so that United States President Joe Biden has described China as a “ticking time-bomb”.
Elsewhere, BRICS is expanding. But is bigger stronger?
Plus, is Sri Lanka’s economy on the mend?
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The unemployment rate rose sharply in August, as the summer of 2023 neared a close with a job market in slowdown mode.
Nonfarm payrolls grew by a seasonally adjusted 187,000 for the month, above the Dow Jones estimate for 170,000, the U.S. Bureau of Labor Statistics reported Friday.
However, the unemployment rate was 3.8%, up significantly from July and the highest since February 2022, and nonfarm payrolls estimates for previous months showed sharp downward revision. That increase in the jobless level came as the labor force participation rate rose to 62.8%, the highest since February 2020, just before the Covid pandemic declaration.
A more encompassing unemployment measure that counts discouraged workers as well as those working part-time for economic reasons jumped to 7.1%, a 0.4 percentage point increase and the highest since May 2022.
Average hourly earnings increased 0.2% for the month and 4.3% from a year ago. Both were below respective forecasts of 0.3% and 4.4% and another possible sign that inflation pressures are easing.
“The U.S. labor market continues to come back to earth but from a very high peak,” said Nick Bunker, head of economic research at the Indeed Hiring Lab. “The labor market was sprinting last year and now it’s getting closer to a marathon pace. A slowdown is welcome; it’s the only way to go the distance.”
Health care showed the biggest gain by sector, adding 71,000. Other leaders were leisure and hospitality (40,000), social assistance (26,000), and construction (22,000).
Transportation and warehousing lost 34,000 and information declined by 15,000.
While the nonfarm payrolls growth continued to defy expectations, previous months’ counts were revised considerably lower.
The July estimate moved down by 30,000 to 157,000. June was revised lower by 80,000 to 105,000, making that the smallest monthly gain since December 2020.
The unexpected increase in the jobless rate came as the rolls of the unemployed grew by 514,000. The household count of those employed increased by 222,000.
When it comes to the closely watched jobs count, August is often one of the most volatile months of the year and can be subject to sharp revisions later. While the initial estimate and final counts in 2022 were little changed, the 2021 figure ended up more than doubled in the final count.
August’s jobs reading comes at a pivotal time as Federal Reserve officials look to chart a course forward for monetary policy.
Markets widely expect the Fed to skip a rate increase at its Sept. 19-20 meeting. However, market pricing still points to about a 38% probability of a final hike at the Oct. 31-Nov. 1 meeting, according to CME Group data.
“This report is more or less right in line with Fed expectations,” said Dan Greenhaus, chief economist and strategist at Solus Alternative Asset Management. “The labor market continues to slow and loosen, even accounting for the strike activity, and I don’t think much about this report changes the Fed narrative.”
Recent data has painted a mixed picture of where the economy is headed, with overall growth holding steady as consumers continue to spend, but the labor market beginning to loosen from historically tight conditions.
Job openings, for instance, fell to 8.83 million in July. That’s still well above where they were before the Covid pandemic but is the lowest level since March 2021. That equated to 1.5 openings for every worker the BLS counts as unemployed.
At the same time, inflation has shown signs of cooling even though it remains well above the level where Fed policymakers feel comfortable.
The Commerce Department reported earlier this week that personal consumption expenditures prices, the Fed’s preferred inflation gauge, rose just 0.2% in July. That equated to a 3.3% 12-month gain, or 4.2% when excluding food and energy – the “core” level that the Fed thinks is a better measure of longer-term inflation.
Consumer spending was strong during the month, rising 0.6% when adjusted for inflation even though real disposable personal income fell 0.2%. Households have been using credit cards and savings to compensate, as the personal savings rate fell to 3.5% in July, down sharply from the 4.3% level in June.
The department also reported that gross domestic product increased at a 2.1% annualized rate for the second quarter, a level that is still above what the Fed considers trend growth for the U.S. economy but below the initial 2.4% estimate.
However, the Atlanta Fed is tracking third-quarter GDP growth at a robust 5.6% pace. That counters long-running expectations that the economy is likely to hit at least a shallow recession following a series of aggressive Fed interest rate hikes.
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The numbers: The U.S. added a more modest 187,000 new jobs in July, perhaps a sign the economy is cooling enough to drive inflation lower and even stave off further increases in interest rates.
Employment growth has fallen below 200,000 two months in a row for the first time since the onset of the pandemic in 2020.
The unemployment rate, meanwhile, dipped to 3.5% from 3.6%, the government said Friday.
After the report, stocks rose and bond yields fell.
Senior officials at the Federal Reserve will decide whether to raise interest rates again in September after reviewing a handful of reports on jobs, wages and inflation.
Scott Olson/Getty Images
Higher rates work to slow inflation by depressing the economy, but they also raise the risk of recession. The Fed is aiming to extinguish high inflation without triggering a downturn — what economists call a “soft landing.”
The good news? Inflation has slowed a bit faster than expected recently. Yet while the labor market appears to be cooling, a shortage of workers is keeping upward pressure on wages.
Wages rose 0.4% in July. The increase over the past 12 months was unchanged at 4.4%.
Fed officials want to see annual wage growth return to pre-pandemic levels of 3% or less.
The pace of hiring is also faster than the Fed would like. The economy probably only needs to add 100,000 jobs a month to absorb all the people entering the labor force in search of work, Fed officials said.
Key details: The increase in hiring in July was concentrated in just a handful of areas, mostly health care and social assistance.
Some 87,000 jobs — or 47% of July’s total — were created by medical providers and social programs.
Hiring also rose slightly in leisure and hospitality, finance, wholesale and government.
While the economy is still creating lots of new jobs, fewer industries are hiring. The percentage of firms adding jobs vs. the share reducing them fell close to a record low last month. That’s a sign the labor market is cooling off.
Hiring in June and May was also weaker than previously reported.
Job gains in June were reduced to 185,000 from 209,000, marking the smallest increase since the end of 2020.
The increase in employment in May was cut to 281,000 from 306,000.
Another sign of a softening labor market: The number of hours people work fell a tick to 34.3 and matched a post-pandemic low. Businesses tend to cut hours before resorting to layoffs when the economy slows.
The share of people working or looking for work, meanwhile, was unchanged at a post-pandemic high of 62.6%.
High labor-force participation can also help to reduce inflation. When more people are looking for work, companies don’t have to raise wages as much to obtain labor.
Big picture: Can the Fed really pull off a soft landing — something it’s only done once or twice since World War Two? Senior officials are increasingly convinced it’s doable.
The Fed economic staff recently dropped its forecast of a recession and a majority of Wall Street economists now say a downturn is unlikely in the next year.
The economy still isn’t out of danger, though. The Fed has raised interest rates to the highest level in a few decades and some key parts of the economy are suffering.
If progress on reducing inflation wanes and rates go even higher, the economy would be more vulnerable to a recession.
Looking ahead: “Today’s July jobs report is consistent with a soft landing in the U.S. economy,” said chief economist Gus Faucher of PNC Financial Services. “Job growth is gradually slowing to a more sustainable pace.”
“The July employment report should not change the Fed’s hawkish lean,” said Nationwide Chief Economist Kathy Bostjancic. “But officials will want to see the August employment report and the next two inflation monthly readings before deciding whether they can remain on hold or if further rate hikes are required to cool labor demand and inflationary pressures.”
Market reaction: The Dow Jones Industrial Average
DJIA
and S&P 500
SPX
were set to open higher in Friday trades. The yield on the 10-year Treasury BX:TMUBMUSD10Y fell to 4.1%.
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Miami Beach, Florida, Normandy Isle, 7ty One Venezuelan restaurant, interior with customers dining and wait staff cleaning up.
Jeff Greenberg | Universal Images Group | Getty Images
Friday’s jobs report could provide a crucial piece to the increasingly complicated puzzle that is the U.S. economy and its long-anticipated slide into recession.
Wall Street prognosticators expect that nonfarm payrolls increased by 200,000 in July, a number that would be the smallest gain since December 2020, while unemployment is projected to hold steady at 3.6%. June saw a gain of 209,000, and the year-to-date total is around 1.7 million.
While slower job growth might fit the narrative that the U.S. is headed for a contraction, other data, such as GDP, productivity and consumer spending, lately have been surprisingly strong.
That could leave the payrolls number as a key arbiter for whether the economy is headed for a downturn, and if the Federal Reserve needs to keep raising interest rates to control inflation that is still running well above the central bank’s desired target.
“This will most likely be a report that has a little bit for everybody, whether your view is skirting recession altogether, a soft landing, or an outright recession by the end of the year,” said Jeffrey Roach, chief economist for LPL Financial. “The challenge is, not every metric is telling you the same story.”
For economists such as Roach, the clues to what the generally backwards-looking report tells about the future lie in some under-the-hood numbers: prime-age labor force participation, hours worked and average hourly earnings, and the sectors where job growth was highest.
The prime-age participation rate, for one, focuses on the 25-to-54 age group cohort. While the overall rate has been stuck at 62.6% for the past four months and is still below its pre-pandemic level, the prime-age group has been moving up steadily, if incrementally, and is currently at 83.5%, half a percentage point above where it was in February 2020 — just before Covid hit.
Rising participation means more people are coming into the labor force and easing the wage pressures that have been contributing to inflation. However, the lower participation rate also has been a factor in payroll gains that continue to defy expectations, particularly amid a series of Fed rate hikes specifically aimed at bringing back in line outsized demand over supply in the labor market.
“The durability of this labor market largely comes because we simply don’t have the people,” said Rachel Sederberg, senior economist for job analytics firm Lightcast. “We’ve got an aging population that we have to support with much smaller groups of people — the millennials, Gen X. They don’t even come close to the Baby Boomers who have left the labor market.”
Hours worked is a factor in productivity, which unexpectedly shot up 3.7% in the second quarter as the length of the average work week declined.
The jobs report also will provide a breakdown of what industries are adding the most. For much of the recovery, that has been leisure and hospitality, along with a variety of other sectors such as health care and professional and business services.
Wages also will be a big deal. Average hourly earnings are expected to increase 0.3% for the month and 4.2% from a year ago, which would be the lowest annual rise since June 2021.
Together, the data will be looked at to confirm that the economy is slowing enough so that the Fed can start to ease up on its monetary policy tightening due to a slowing labor market, but not because the economy is in trouble.
Payrolls will provide “a litmus test for markets amid a stretch of economic data that continues to show not just a resilient U.S. economy, but one that may be facing renewed risks of overheating,” said Tom Garretson, senior portfolio strategist at RBC Wealth Management.
RBC is expecting below-consensus payroll growth of 185,000 as “cooling labor demand [is] ultimately likely to reinforce growing economic soft-landing scenarios,” Garretson said.
However, Goldman Sachs is looking for a hot number.
The firm, which is perhaps the most optimistic on Wall Street regarding the economy, is expecting 250,000 due to expected strength in summer hiring.
“Job growth tends to remain strong in July when the labor market is tight — reflecting strong hiring of youth summer workers — and three of the alternative measures of employment growth we track indicate a strong pace of job growth,” Goldman economist Spencer Hill said in a client note.
Those measures include job data from alternative sources, the job openings count from the Labor Department, and the firm’s own employer surveys. Hill said labor demand has “fallen meaningfully” from its peak a year ago but is still “elevated” by historical norms.
Indeed, Homebase data shows that small businesses are still hiring but at a decreased pace. The firm’s Main Street Health Report indicates that employees working dropped 1.2% in July while hours worked fell 0.9%. Wage growth, though, rose 0.6%, indicating that the Fed still could feel the heat even if the top-line payrolls number is softer.
The trick, said Lightcast economist Sederberg, is for the labor market to be cooling but not crashing.
“We want to see a slow drawdown from the upheaval that we’ve seen in the past few months and years. We don’t want to see a crash and jump back to that 5% unemployment rate that we knew a decade ago or so,” she said. “So slow and steady wins the race here.”

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