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A Tesla video purporting to demonstrate the automaker’s self-driving capabilities was actually staged, according to claims from a senior engineer at the company reported by Reuters.
The video was shared in a 2016 blog post titled “Full Self-Driving Hardware on All Teslas,” that is still available. Before the nearly 4-minute video begins, the screen flashes text reading, “The person in the driver’s seat is only there for legal reasons. He is not doing anything. The car is driving itself.”
The video then shows a Tesla pulling out of a driveway, stopping at intersections and red lights, traveling on a highway, delivering a person to an office complex and then parallel-parking itself, set to the sound of the Rolling Stones’ “Paint it black.” The driver’s hands hover just below the steering wheel for the duration of the video.
CEO Elon Musk promoted the demonstration on Twitter, writing, “Tesla drives itself (no human input at all).”
But a senior engineer now says the footage was staged, Reuters reported Tuesday.
The news service cited a deposition from Ashok Elluswamy, the company’s director of Autopilot software, that was taken as part of a lawsuit over a driver’s 2018 death in a Tesla.
“The intent of the video was not to accurately portray what was available for customers in 2016. It was to portray what was possible to build into the system,” Elluswamy said, according to a transcript of his deposition cited by Reuters.
Elluswamy said the car was driving a predetermined route in the video and that drivers intervened to take control during trial runs, Reuters reported. He also testified that, during attempts to show the Model X could park itself without a driver, a test car crashed into a fence in Tesla’s parking lot, Reuters reported.
Tesla did not immediately respond to a request for comment. On its website, the company cautions that “until truly driverless cars are validated and approved by regulators, drivers are responsible for and must remain in control of their car at all times.”
Elluswamy’s deposition was taken as part of a lawsuit in the death of Walter Huang, a 38-year-old Apple engineer who died in 2018 after his Tesla crashed into a highway median on California’s Highway 101. The lawsuit, filed by Huang’s widow, alleges that Tesla promoted its self-driving systems as safer than they truly were.
“Tesla is beta testing its Autopilot software on live drivers,” Mark Fong, the family’s lawyer, charged in a statement.
Huang believed his Model X “was safer than a human-operated vehicle because of [Tesla’s] claimed technical superiority regarding the vehicle’s autopilot system,” the lawsuit states. According to the complaint, after Huang’s death, the carmaker added safety features to the assisted-driving system, including the ability to change lanes independently, transition from one freeway to another, exit the freeway and engage automatic emergency braking. These features would have saved Huang’s life, the suit claims.
Huang family’s lawsuit is scheduled to go to trial in March. The suit is one of several the company faces from families of killed drivers. Since 2016, traffic safety regulators have investigated 35 crashes involving Teslas, in which 19 people have been killed, according to the Associated Press.
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Last week, Elon Musk’s Tesla announced price cuts on some of its electric cars in the U.S. and abroad — and Tesla owners who recently paid full sticker price are not happy.
According to The Wall Street Journal, the wide-ranging price cuts include 14% off the Model 3 sedan and nearly 20% off its baseline Model Y crossover.
Using Musk’s other company, Twitter, Tesla owners are very publicly expressing their displeasure, @-ing the man in charge of the electric car company.
I think it’s safe to say many of us loyal @Tesla owners were duped and are out $10K+ by the instant price cut will never again buy another. How’d the cost of labor/materials come down like that over night. Just another company taking advantage with the pandemic excuse.@elonmusk
— Eric Nunemaker (@wildaloof12ebel) January 16, 2023
With @Tesla price drops I went 31k into the red on my Oct delivered 2023 #ModelY overnight. @elonmusk you could’ve at least bought me dinner or offered complimentary #FSD before royally F’ing us buyers that took delivery w/no incentives and helped your Q4 sales numbers. pic.twitter.com/Yj8MNcwZul
— The Car Dad (@the_car_dad) January 14, 2023
Other users have been irked by Musk’s silence on the matter, considering how much he Tweets.
@elonmusk Still no public comment for us @Tesla owners who recently purchased your cars and whom you are now screwing over with the ~20% price reductions? I NEVER thought of buying any other EV prior to this but I’m in the @LucidMotors showroom rn and they’re looking promising. pic.twitter.com/4ngqwtTrJ9
— Marianne Simmons (@MarianneSimmons) January 15, 2023
Related: Tesla Is Reducing Prices on Models Sold In The U.S.: ‘Eye-Popping’
Others, perhaps those who understand that things sometimes go on sale, took a more self-aware approach to buyer’s remorse.
Where’s the fair cutoff though? 4 weeks? 4 months? Retroactive deals? Prices change all the time and it’s all supply and demand. If the price went up $15k, would you write them a check since you bought just 2 weeks ago?
— Scott Wainner (@scottwww) January 14, 2023
Related: Tesla Investors Complain That Elon Musk Is Spending Too Much Time on Twitter — On Twitter
Tesla faced a 65% drop in share price since January 2022, a historic low for the company.
Demand hit the brakes, and Tesla is making these dramatic moves to steer out of the skid, says the New York Times: “In cutting the prices of its current models, Tesla is indicating that it is willing to concede some profit in order to increase sales volume.”
Me trying not to mention @Tesla price cuts in every convo today pic.twitter.com/rFK7jZmljx
— Austin Ryder (@austnryder) January 14, 2023
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For those who wish to purchase Tesla, now might be the time.
Courtesy of Tesla, Inc.
According to The Wall Street Journal, the electric car company cut prices of several models sold in the U.S. by percentages including 14% off the Model 3 sedan and nearly 20% off its baseline Model Y crossover.
The company’s share price dropped over 3% on the news on Friday, the outlet added.
Tesla has also had a rough year. It has faced a 65% drop in share price since January 2022, a record-breaking low for the company. Demand slowed down, and many, including investors and analysts, felt that CEO Elon Musk should not be spending so much time and money on Twitter and instead focus on Tesla.
Related: Tesla Investors Complain That Elon Musk Is Spending Too Much Time on Twitter — On Twitter
“In cutting the prices of its current models, Tesla is indicating that it is willing to concede some profit in order to increase sales volume,” The New York Times wrote.
Some of the cuts, depending on how many add-ons Tesla customers include with their purchases, make it possible for customers to qualify for a tax credit as per Inflation Reduction Act, the WSJ noted.
The credit gives buyers $7,500 for electric car purchases under $55,000.
Similar price cuts were done in Europe as well. Prices were also cut for Teslas sold in China.
Daniel Ives, an analyst at Wedbush Securities who follows the company, said it is “no secret that demand for Tesla is starting to see some cracks in this global slowdown,” in a text to Entrepreneur.
He called the cuts “eye-popping,” because of the amount.
“While the initial reaction to these cuts will naturally be negative on the [Wall Street] at first, we believe this was the right strategic poker move by Musk & Co. at the right time,” Ives added.
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Gabrielle Bienasz
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With its sales slowing and its stock price tumbling, Tesla slashed prices dramatically Friday on several versions of its electric vehicles, making some of its models eligible for a new federal tax credit that could help spur buyer interest.
The company dropped prices nearly 20% in the United States on some versions of the Model Y SUV, its top seller. That cut will make more versions of the Model Y eligible for a $7,500 electric-vehicle tax credit that will be available through March. Tesla also reduced the base price of the Model 3, its least expensive model, by about 6%.
Far from pleasing investors, the sharp price cuts sent Tesla shares down nearly 3% in midday trading Friday. Since the start of last year, the stock has plummeted more than 65%. Many investors fear that Tesla’s sales slowdown will persist and have grown concerned about the erratic behavior of CEO Elon Musk and the distractions caused by his $44 billion purchase of Twitter.
“I think the real driver for all of this is falling demand for Teslas,” said Guidehouse Research e-Mobility analyst Sam Abuelsamid.
Itay Michaeli, an industry analyst at Citi, wrote in a note to investors that Tesla appears to be prioritizing sales volume over price — a strategy that could squeeze its profit margins, at least in the near term.
Messages were left Friday seeking a comment from Tesla.
In the meantime, Tesla faces the threat of intensifying competition from other automakers in the United States and globally for years to come. Last year in the United States, total EV sales soared nearly 65% from 2021. Automakers sold 47 electric vehicle models; only four were Teslas. S&P Global Mobility expects the number of EV models to surge to 159 by 2025.
And as overall EV sales are rising, Tesla’s U.S. market share is falling. From 2018 through 2020, Tesla represented about 80% of the EV market. By 2021, that figure had sunk to 71%, and it’s continued to decline, according to registration data gathered by S&P.
Still, Tesla’s U.S. sales rose 40% last year, and S&P expects them to continue to rise as overall electric vehicle sales steadily increase.
Even with U.S. tax credits, EVs remain pricey compared with gas-powered vehicles, largely because of the high cost of batteries. In addition, higher loan rates and more expensive raw materials are keeping costs high for buyers and could limit EV sales, for Tesla as well as its competitors.
With Tesla’s price cuts Friday, its Model Y Performance model, formerly priced at nearly $70,000, now starts at just under $57,000. The starting price of the Model 3, Tesla’s lowest-priced vehicle, was cut to just under $44,000 from $47,000.
The company’s decision to drop the base price of the Model 3, which had already been eligible for the federal tax credit, is a clear sign that demand had weakened, Abuelsamid noted.
Tesla has added two huge factories in Austin, Texas, and Berlin that are running at only a fraction of their output capacities, “which is undoubtedly costing them dearly,” Abuelsamid said.
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Electric automaker Tesla has reduced prices in China for the second time in less than three months.
Lillian Suwanrumpha | Getty Images
The company first slashed prices in China in late October 2022 — dropping prices of Model 3s and Model Ys by about 9.4%, CNN reported. Now, the price cuts are even deeper as Tesla struggles to maintain sales in China amid shrinking demand. The starting price for the Tesla Model 3 has been reduced by a further 13.5% to 229,900 yuan ($33,515), and the starting price for the Model Y has dropped by another 10% to 259,900 yuan ($37,889), according to CNN calculations.
According to Reuters, between the discounts and incentives Tesla is offering to Chinese buyers, prices are down between 13% and 24% overall since September.
Related: Elon Musk Is the First Person to Lose $200 Billion
Following the news of the price cuts, Tesla stock fell by 7%, marking its worst day on Wall Street since August 2020. This time last year, Tesla stock was trading at around $342. As of Friday morning, it’s down to $107.
Although Tesla was once the leader in the electric vehicle market, demand for its cars has waned as other automakers have entered the space with more affordable models.
Related: ‘Do Yourself A Favor and Get A Polestar’: Tesla Owner Says He Was Trapped in a Tesla Model Y
The price cuts came after the company reported a weak production-to-delivery ratio for Q4 of 2022, producing 34,000 more vehicles than it delivered, per Yahoo Finance. With excess inventory and shrinking demand, it’s possible Tesla prices might decline even further.
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Madeline Garfinkle
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A man is facing charges for what authorities say is purposely driving his Tesla off of a cliff in the Devil’s Slide area in California.
Courtesy Cal Fire.
“CHP investigators worked throughout the night interviewing witnesses and gathering evidence from the scene,” said the California Highway Patrol in a statement, per a local ABC station.
“Based on the evidence collected, investigators developed probable cause to believe this incident was an intentional act,” the statement added.
All four passengers survived the drop off the 250-foot cliff in a well-known, dangerous stretch of the Pacific Coast Highway. Brian Pottenger, battalion chief at the Coastside Fire Protection District, spoke with Entrepreneur via phone Tuesday about the rescue.
“That stretch of road, this is a fairly regular occurrence for us — and, typically, most people succumb their injuries in an accident like this,” he said. He also called the rescue an “absolute miracle.”
Authorities are now claiming the plunge was not an accident.
Related: ‘An Absolute Miracle’: 4 People Survive 250-Foot Cliff Fall in Tesla Car
Dharmesh Patel, now identified as the driver of the car, is a 41-year-old radiologist from Pasadena, California, per the Post. Patel is now facing accusations that he attempted to kill his family, according to a the local ABC affiliate and the Post.
The two kids and another adult who were reported to be in the car at the time of the crash have been identified as Patel’s wife, Neha, and the couple’s two children.
Pottenger said that he and his team are sad to hear about the arrest, but they won’t let the news take away from the fact that they were able to rescue four people.
“It’s disheartening,” he said.
Patel’s employer, Providence Holy Cross Medical Center in Los Angeles, told the ABC affiliate in a statement that it is “deeply saddened to learn of a traffic incident involving one of our physicians and his family. We are extremely grateful there were no serious injuries,” and that it will not comment further.
After Patel leaves the hospital, he will be taken to jail on the charges of attempted murder and child abuse, per the CHP.
During the crash Monday, a Tesla ran off the side of the cliff and rolled before landing among the rocks, according to a video statement from several California agencies.
This morning, a vehicle with 2 adults and 2 minors went over cliff at Devil’s Slide in @sanmateoco. Witnesses saw the accident and called 911. The car plunged hundreds of feet down the cliff and landed on the beach. All four patients were successfully rescued. Watch the video! pic.twitter.com/HUM2SJ56Oy
— CAL FIRE CZU (@CALFIRECZU) January 3, 2023
After arriving, rescuers went down, noticed movement in the car, hoisted up the children with stretchers, and the two adults were rescued by helicopter, per Pottenger.
Pottenger told Entrepreneur previously that the car was in “surprisingly decent shape.” He also said he has personally been involved with about 10 rescues in the area in the last two and a half years.
The area is known to be dangerous, per The San Francisco Chronicle.
Patel’s neighbors were surprised to hear that the crash was being thought of as intentional, per the ABC affiliate.
“They’re, like ideal neighbors,” Sarah Walker, neighbor, told the outlet. Another called them “lovely people.”
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Gabrielle Bienasz
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Opinions expressed by Entrepreneur contributors are their own.
Xaviar Steavenson and his sister Alice recently decided to rent a Tesla to drive from Florida to Wichita, Kansas. Along the way, they had to stop six times in just one day to recharge their rental because, according to Steavenson, the battery was draining “faster than it would charge.”
Business Insider reports that Steavenson indicated that initially, he was driving 2 ½ hours before recharging. However, he said he and his sister “ended up having to stop every one to 1 ½ hours to charge for an hour, then an hour and a half, then two hours.”
Steavenson pointed out that it “was between $25 and $30 to recharge,” then said that in only one day, he and sister Alice “stopped six times to charge at that cost.” He added that Hertz‘s website states that renting a Tesla is “always cheaper than gas” — something he said wasn’t true for him.
Steavenson reportedly said a Hertz agent told him the company had “no idea why they’re having issues.” He also claimed the agent said they’d received “nothing but Tesla calls” that day.
Contacted by Insider for comment, a Hertz rep said the company had “not experienced a significant increase in communication from customers about the battery of their EV rentals.” However, “battery range varies by vehicle manufacturer and can be influenced by multiple factors including weather and driving conditions.”
According to Steavenson, Hertz recommended he pick up a new ride at the closest branch. So he did, but said the location didn’t “have Teslas there or not even the equivalent,” so he was returning home “in a Nissan Rogue Sport.”
Business Insider noted another report from a Virginia radio host who said he was stranded after his Model S would not properly charge at 19 degrees Fahrenheit — the same host featured in a New York Post breakdown published on Dec. 29, 2022, about viral videos from Tesla owners documenting their vehicles failing in extreme cold.
Customers who have had the same experience as the Steavensons are likely to take note of this: South Korea fined Tesla $2.2 million on Monday for overstating “the driving range of its electric vehicles, which turn out to be shorter in cold weather.”
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Steve Huff
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Opinions expressed by Entrepreneur contributors are their own.
It’s been a wild ride for Elon Musk. After becoming the second person to ever become worth $200 billion in January 2021, followed by his signature company Tesla reaching a market capitalization of $1 trillion, Musk has seen $200 billion erased from his net worth.
There’s no need to set up a GoFundMe. The Twitter owner and Tesla CEO is unlikely to ever run out of money. Still, according to Bloomberg, he does stand alone astride a bonfire of money, partly because his Twitter purchase may have torpedoed his Tesla fortune.
Musk, 51, has seen his wealth plummet to $137 billion after Tesla shares tumbled in recent weeks, including an 11% drop on Tuesday, according to the Bloomberg Billionaires Index. His fortune peaked at $340 billion on Nov. 4, 2021, and he remained the world’s richest person until he was overtaken this month by Bernard Arnault, the French tycoon behind luxury-goods powerhouse LVMH.
Tesla has been synonymous with EVs for years. Since Musk purchased Twitter, in particular, Tesla’s dominance in branding and market share has declined. Investor worries have caused shares to drop by 65% across 2022.
Bloomberg notes that Musk has sold such a large percentage of his Tesla stock that his most significant asset is now Space Exploration Technologies Corp. in addition to his 42.2% stake in SpaceX.
Elon Musk hasn’t been too worried, tweeting statements like “Tesla is executing better than ever!” as recently as Dec. 16, when the EV company’s stock was $150 a share.
As of Jan. 3, 2023, Tesla stocks — selling for $383.20 on Jan. 4, 2022 — were down to $108.10.
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Steve Huff
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California officials have charged the driver of a Tesla that plummeted over 250 feet off a San Mateo highway with attempted murder and child abuse.
Dharmesh A. Patel, of Pasadena, California, was driving the vehicle when it went over the side of a coastal road at a spot known as the Devil’s Slide. Also inside were one other adult and two children, who have not been identified. All four survived the crash and were transported to a local hospital for treatment of their injuries.
Charging documents show that the other adult was a 41-year-old woman, and the two children were a girl, aged 7, and a boy, aged 4. The documents did not specify what their relationship is to Patel.
San Mateo County Sheriff’s Office via AP
The California Highway Patrol announced on Tuesday that Patel was under arrest. He is still being treated for his injuries, but will be booked into San Mateo County Jail once he is released from the hospital.
“CHP investigators worked throughout the night interviewing witnesses and gathering evidence from the scene. Based on the evidence collected, investigators developed probable cause to believe this incident was an intentional act,” officials said in a statement.
The charging documents show that Patel, 42, was arrested at 9 p.m Monday and did not resist arrest.
Officials are continuing to investigate the crash, CHP said, adding that there “has been no determination as to what driving mode the Tesla was in.” The electric vehicles have a self-driving feature and a manual option, but whichever one was in use, CHP said the driving mode “does not appear to be a contributing factor in this incident.”
“This remains an ongoing investigation and no further information is being released at this time,” the CHP said, adding that witnesses should contact their office with any information.
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In what has been called a “miracle” on Monday, four people survived a 250-foot-plus drop off a cliff in California while in a Tesla, according to a video statement from several government entities — the California Department of Forestry and Fire Protection, the San Mateo County Fire Department, and the Coastside Fire Protection District.
Courtesy Cal Fire.
Brian Pottenger, battalion chief at Coastside, was involved with the rescue and told Entrepreneur via phone that the area is known to be treacherous.
“That stretch of road, this is a fairly regular occurrence for us — and, typically, most people succumb their injuries in an accident like this,” he said.
It was an enormous surprise that the four people survived, he added.
Four people in a Tesla car, including two children ages 4 and 9, went over the side of a cliff in an area known as Devil’s Slide on Monday. The car was going south on Route 1, also known as the Pacific Coast Highway, per the video statement.
This morning, a vehicle with 2 adults and 2 minors went over cliff at Devil’s Slide in @sanmateoco. Witnesses saw the accident and called 911. The car plunged hundreds of feet down the cliff and landed on the beach. All four patients were successfully rescued. Watch the video! pic.twitter.com/HUM2SJ56Oy
— CAL FIRE CZU (@CALFIRECZU) January 3, 2023
It appears to have been a problem area for a long time. Per a 1997 story from The San Francisco Chronicle, at least 16 people in 11 years prior died in the area from car-related accidents.

The rescue area. Courtesy Cal Fire.
This is despite efforts to make it safer. “For decades, the postcard-worthy landscape has befuddled engineers and terrorized drivers with its winding asphalt atop eroding bluffs. Dozens of people have driven off the road, many plummeting to their deaths on the rocks or in the surf below,” the outlet wrote in a story about accidents in the area published in June.
Pottenger told Entrepreneur that he has been involved in about 8 to 10 rescues in the area before.
After the crash, witnesses called 911, per NBC. Then, according to the video statement, (where Pottenger is also speaking) the rescuers went down with ropes — and saw one person, at least, moving in the backseat.

Rescue workers at the scene. Courtesy Cal Fire.
Rescue helicopters arrived within about 20 minutes. But, in the meantime, they hoisted up the two young people.
“I didn’t want to wait for the helicopters to get there to get the kids out,” Pottenger said.
Then, they were able to rescue the adults via helicopter.

The adults’ rescue. Courtesy Cal Fire.
The AP also noted that, at this time, California authorities do not believe the car was in one of Tesla’s assisted driving modes, such as Autopilot or Full Self-Driving. At least the latter mode has been linked to at least one crash, and they have faced a lawsuit over misleading claims. (Neither is actually “fully” self-driving.)
Pottenger said that he cannot be sure if the Tesla car itself is why the victims survived but had previously called surviving the fall an “absolute miracle.”
“I can tell you that the vehicle was in surprisingly decent shape considering the amount of fall and the amount of force,” he noted.
The two young people had “moderate injuries” per the video statement, but the two adults suffered “traumatic” injuries, per the outlet.
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Gabrielle Bienasz
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Montara, Calif. — A 4-year-old girl, a 9-year-old boy and two adults survived Monday after their car plunged off a Northern California cliff along the Pacific Coast Highway near an area known as Devil’s Slide that’s known for fatal wrecks, officials said.
The Tesla sedan plummeted more than 250 feet from the highway and crashed into a rocky outcropping. It appears to have flipped a few times before landing on its wheels, wedged against the cliff just feet from the surf, according to Brian Pottenger, a battalion chief for Coastside Fire Protection District/Cal Fire.
Crashes along Devil’s Slide, a steep, rocky and winding coastal area about 15 miles south of San Francisco between Pacifica and Montara, rarely end with survivors. On Monday, the victims were initially listed in critical condition but all four were conscious and alert when rescuers arrived.
“We go there all the time for cars over the cliff and they never live. This was an absolute miracle,” Pottenger said.
The California Highway Patrol does’t believe, based on its initial investigation, that the Tesla was operating in Autopilot or Full Self-Driving mode at the time, Officer Mark Andrews said.
The road’s conditions were also not believed to be a factor in the crash. There was no guardrail at the spot where the sedan went off the cliff.
“The car traveled off the main portion of the roadway. For what reason, we don’t know,” Andrews said.
Witnesses called 911 around 10:15 a.m. and the crews set up a rope system from the highway to lower firefighters down the cliff, the battalion chief said. At the same time, other firefighters watching the sedan through binoculars suddenly noticed movement – a sign that at least one person was still alive.
“Every one of us was shocked when we saw movement out of the front windshield,” Pottenger said.
The incident turned from what had been likely a recovery of bodies to a rescue operation that took several hours amid constant rain, heavy winds, slick roads and crashing waves. The doors were smashed against the cliff and jammed shut, so firefighters were forced to cut the victims out of the car using so-called “jaws of life” tools.
Crews pulled the kids out of the back window and brought them up the cliff by hand in a rescue basket using the rope system. They were rushed to the hospital by ambulance with musculoskeletal injuries.
“They were more scared than they were hurt,” Pottenger said.
The adults had traumatic injuries, however, and had to be hoisted up the cliff by a helicopter. They were then both flown to the hospital, the battalion chief said. It wasn’t immediately clear whether the four occupants were members of the same family.
But it turned out the adults suffered injuries that weren’t life-threatening and the children were unharmed, CBS Bay Area reports, citing the San Mateo County Sheriff’s Office.
Officials are investigating what caused the Tesla to go off the highway in that spot.
“I don’t even like driving it,” Pottenger said. “It’s definitely a treacherous stretch of California.”
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