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Tag: small business lending

  • SBA’s newly licensed nonbank lenders will focus on growth

    SBA’s newly licensed nonbank lenders will focus on growth

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    Isabel Guzman, administrator of the Small Business Administration, speaks during a National Small Business Week event in the Rose Garden of the White House in May. She has advocated for expanding participation in her agency’s flagship 7(a) program as a way to reach groups that often struggle to obtain credit.

    Ting Shen/Bloomberg

    Following a selection process that lasted nearly seven months, the Small Business Administration has licensed three new small-business lending companies. The move came despite continuing objections from lawmakers as well as groups representing banks and credit unions. 

    Small-business lending companies, known as SBLCs, are nondepository lenders authorized to participate in the agency’s flagship 7(a) lending program, otherwise dominated by banks and credit unions. SBLC participation had been capped at 14 companies since 1982, so the new licensees announced Wednesday brought the total to 17. SBA ended the moratorium in a rule finalized in April. 

    The new SBLCs are: Arkansas Capital Corp., a community development financial institution; McKinley Alaska Growth Capital, an alternative lending firm that is also a CDFI; and the fintech Funding Circle. All three have expressed a desire to expand their 7(a) operations nationwide. 

    Already a prominent small-business lender, Funding Circle lobbied hard for an end to the SBLC moratorium, then sought aggressively to secure one of the three available licenses. It plans a measured 7(a) rollout with a focus on making quality loans, rather than on quantity. “It will take time to ramp up, but it’s important that we get it right from the first loan through full scale,” Ryan Metcalf, the company’s head of public affairs, said Thursday. 

    Denver-based Funding Circle’s ultimate ambitions are writ large. “Our goal is to be the No. 1 SBA lender for loans under $500,000,” Metcalf said. To that end, it has hired Kaustubh Joshi, a high-ranking Goldman Sachs executive, to drive its strategy of partnering with community banks and credit unions, which Funding Circle sees as a fertile source of referrals. Of the more than 9,000 community banks and credit unions currently operating, fewer than 1,500 participated in the 7(a) program during the just completed 2023 fiscal year.

    “If you’re a small- or medium-size institution, how do you keep up?” Metcalf said. “You could make a costly decision to build your own platform, or buy one, or you could partner with Funding Circle and leverage our embedded platform, which we believe is more efficient and cost-effective.” 

    Arkansas Capital in Fayetteville and the Anchorage-based McKinley Alaska Growth Capital are also eyeing growth opportunities. “Arkansas Capital has bolstered regional economic development, but now with this SBLC license, we can widen our SBA 7(a) footprint as well, expanding our services to rural and poverty-stricken areas in the South to start,” CEO Sam Walls said Wednesday in a press release issued by the SBA.

    “Our business model thrives on local collaboration and creative partnerships, and with this SBLC license, we will be able to offer our services to even more underserved markets outside of Alaska,” McKinley Alaska President Logan Birch said in the press release. “Our experienced, hands-on team of SBA lenders looks forward to helping support the next generation of entrepreneurs.”

    Trade groups representing banks and credit unions are still pinning their hopes on a bill introduced this summer by Senate Small Business Committee Chairman Ben Cardin, D-Maryland, and Sen. Joni Ernst of Iowa, the committee’s ranking Republican, that would strictly limit additional SBLC participation in 7(a).  “It’s still very much a live effort,” Steve Keen, senior vice president of congressional relations at the Independent Community Bankers of America, said Friday in an interview. “This is not a dead bill. It’s still very much alive. Hopefully, we’ll have some results that you can see publicly sooner rather than later.”

    “What we are calling for specifically is to issue no more [SBLC licenses],” Keen added. 

    SBA Administrator Isabel Guzman has advocated wider participation in 7(a) as a tool to boost small-dollar lending, as well as access to capital by disadvantaged groups. “The Biden-Harris administration remains committed to filling capital market gaps, and the expansion of the SBA’s SBLC program after more than forty years is a monumental step forward in this crucial effort,” Guzman said in the press release.

    Banks and credit unions fear the policy will result in more defaults and fraud. They have often pointed to fraud that occurred during the Paycheck Protection Program — which was administered by the SBA — as a reason to limit involvement by nonbank and fintech lenders in the 7(a) program.

    “SBA rule changes that lift the moratorium on the number of institutions that can lend under the 7(a) program while loosening underwriting standards will undermine the program and unintentionally harm the very borrowers the SBA is trying to aid,” ICBA President and CEO Rebeca Romero Rainey said Friday in a statement.

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    John Reosti

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  • Two small-business lenders with diverging strategies are merging

    Two small-business lenders with diverging strategies are merging

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    Mickey Konson, co-founder of the online business lending firm StreetShares, will serve as CEO of the company formed through the merger of Camino Financial and Foundation. “We can serve a much broader set of needs,” Konson said.

    Parker Michels-Boyce/Parker Michels-Boyce

    Two online small business lenders, Camino Financial and Fundation, are merging in a deal that its architects say is well timed to capitalize on a pullback in available financing for entrepreneurs.

    Camino Financial focuses on smaller or newer businesses without an extensive credit history, and it’s a government-certified community development financial institution. Fundation focuses on more established small and medium-sized businesses, and it often partners with banks on loans.

    When the two companies are put together, they’ll be able to make their processes more efficient, which will help them offer more loans to small businesses whose credit options are often limited, said Mickey Konson, who will be CEO of the combined company. Camino customers, for example, will be able to get the lines of credit some of them have been seeking.

    “We can serve a much broader set of needs,” said Konson, a former senior executive at Capital One Financial and co-founder of the online business lending firm StreetShares, which was acquired last year.

    Under the terms of the deal, which was led by the Philadelphia-based private equity firm LL Funds, Camino Financial is acquiring Fundation.

    The private equity firm, which lists Camino as one of its portfolio companies, was joined in the transaction by Community Investment Management and BankUnited, a $36 billion-asset bank based in Miami Lakes, Florida. The three companies are kicking in $250 million in debt and equity.

    Shivraj Mundy, an LL Funds partner who will chair the combined company, called small business financing an attractive sector. He said that the market is underserved, and that demand is rising, given the post-pandemic surge in U.S. business creations.

    The U.S. economy has thus far avoided a recession, but the environment has grown more uncertain, Mundy noted. While credit demand falls during downturns, the supply of credit “falls to a far greater degree,” which provides an opportunity for those ready to lean in, Mundy said.

    “The lenders who enter a downturn in good shape and maintain their credit standards are usually really well placed to build up a profitable … business, capture market share, and do it while maintaining both underwriting and pricing standards,” Mundy said.

    The combined company will be known as Camino Financial, but both firms’ brands will continue to be used after the merger.

    Fundation’s model of partnering with banks on small business loans will also continue, said Konson, who added that he hopes to expand the company’s loan volumes and its list of partners.

    The integration with Camino, a CDFI, may also help Fundation’s partner banks as they look to get more credit under the Community Reinvestment Act, Konson said.

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    Polo Rocha

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  • Hanover and Pursuit partnership reaches $2M in small business loans | Long Island Business News

    Hanover and Pursuit partnership reaches $2M in small business loans | Long Island Business News

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    A small-business lending partnership between Hanover Bank and Pursuit, a community development financial institute, has just reached $2 million in loans. 

    The partnership, which began as a fledgling pilot program in 2022, has recently expanded and has since funded loans for 38 small business borrowers. 

    As a CDFI, Pursuit is a community-focused lender supported by the U.S. Department of Treasury’s CDFI Fund, which provides financing from $10,000 and up with affordable rates and terms through specialized loan programs, mostly to small business owners who have had trouble finding traditional sources of financing. 

    However, because CDFIs do not have the same operational resources and structure as traditional banks, many can only offer variations on lines of credit without on-demand draws, online banking or other features. With the partnership between Hanover and Pursuit, business owners can use Hanover’s online banking platform where they can draw funds on demand and make payments. 

    The partnership creates a new model for how CDFIs and banks can work together to serve more customers facing credit challenges, according to a joint statement from Hanover and Pursuit. 

    “Hanover Bank has made this possible for us,” Steve Cohen, president of Pursuit Community Finance, said in the statement. “I’m thrilled that our partnership has given our team another tool to reach underserved entrepreneurs and offer affordable financing to build their credit, strengthen their businesses and prepare them for future financing opportunities.” 

    Pursuit and Hanover Bank are actively accepting applications. The program offers lines up to $100,000 with a 9.9% interest rate and a term of 12 months. Approval decisions are sent within two days, and once approved, lines are funded within one to three weeks. 

    “Small businesses are the engines of economic prosperity and job creation across America, but many business owners have limited access to credit, impeding their ability to succeed,” Mac Wilcox, president of Hanover Bank, said in the statement. “With our line of credit solution, Hanover Bank and Pursuit are empowering underbanked entrepreneurs with the working capital they need to thrive, bringing new opportunities for community economic development.” 

    Albany, N.Y.-based Pursuit lends to businesses in Connecticut, New Jersey, New York and Pennsylvania. Mineola-based Hanover Bank is a commercial community bank with branches in Garden City Park, Hauppauge, Queens, Brooklyn, Manhattan and Freehold, N.J. 

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    David Winzelberg

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  • Community bank, loan marketplace pilot transaction-based underwriting

    Community bank, loan marketplace pilot transaction-based underwriting

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    Texas National Bank has been strategizing how to tackle social issues in the Rio Grande Valley. 

    One example is its no-fee small-dollar loan, built with bank and credit union technology provider Velocity Solutions and meant to counter the abundance of payday lenders operating in the bank’s communities. The interest rate will hover just under 18% and the product is expected to launch within days.

    Another initiative is a pilot project with Lendio to deploy transaction-based underwriting for small-business loans. Although Lendio is better known for its business loan marketplace, where it sources borrowers and solicits offers from its network of bank and nonbank lenders, it is testing alternative underwriting capabilities with Texas National, which is based in Mercedes.

    “We realized through years of experience that fintech lenders have gotten really sophisticated at quickly analyzing borrower applications, generating decisions and often using transaction data as a way of evaluating the borrower rather than relying so heavily on income statements and credit scores,” said Philip Taliaferro, general manager and senior vice president of software as a service at Lendio.

    The goals are reflective of other small banks and minority depository institutions: to learn how to lower costs, increase efficiency and improve the customer experience using technology, in this case with small-business loans. Taliaferro and Rey Garcia, executive vice president of Texas National, will discuss their pilot on June 12 at American Banker’s Digital Banking Conference.

    “When we see the fintech world taking over the banking world, it keeps me up at night,” said Joe Quiroga, president of the $679 million-asset Texas National. “This was our small attempt to say, we’ve got to innovate and keep up with it; we might not develop the next best product but we will learn a lot,” such as which algorithms or automated processes can take over more efficiently from human analysis.

    “We don’t have huge expectations for growth, but we have huge expectations for learning,” he continued.

    Such experiments with alternative data may also trigger the question of how viable alternative transaction-based underwriting is compared to traditional credit scores.

    Texas National’s largely immigrant customer base frequently operate in cash, and do not borrow often, which means creditworthiness may not be reflected in their credit scores.

    “What got us excited about this product is how we can be socially mindful and create this responsible solution to allow small-business owners that primarily operate in cash to get credit,” said Garcia. “This tool that analyzes alternative data lets us improve the speed and accuracy with which we make decisions.”

    Lendio’s technology will mine customer deposit data from the bank’s core system, run it through algorithms and classify the transactions. It will tabulate the results in its model, detect factors such as revenue over the last 30 days, or number of days where funds dropped below a certain threshold, and pre-qualify customers for a loan.

    Taliaferro cites two reports: one from the Bank for International Settlements in 2022 that studied two lenders that used alternative data and found they predicted future loan performance more accurately than the traditional approach to credit scoring, particularly in areas with high unemployment; another co-written by New York University associate professor of finance Sabrina Howell, which found that process automation boosts lending to Black-owned businesses.

    “If I rely exclusively on traditional credit scoring and traditional underwriting models I am more likely to exclude the type of borrower I should be more focused on supporting,” said Taliaferro.

    Texas National is starting slow. Currently it is restricting the pilot to existing customers, because the bank has a rich history of their transactions and wants to test the solution with well-known customers of the bank before opening it to a larger market.

    “We put on tighter risk limits so we can monitor performance, measure progress, and evaluate potential issues that come up, then iterate from that,” said Garcia. “We’re trying to be mindful about how much we are lending until we’re more comfortable.”

    Although Texas National is its first pilot customer, Lendio is also piloting transaction-based underwriting with a large regional bank and another community development financial institution.

    Transaction data has not reached the mainstream with underwriting among traditional banks.

    “I’m willing to argue that statistically speaking, it won’t result in better loan repayment because historical transaction data is very difficult to utilize to extrapolate future transaction data,” said Mitch Wein, head of community banking and credit unions at Aite-Novarica. There are some businesses where transaction data may be more predictive than other types, he believes, for instance a business with fixed and steady contracts underpinning its revenue.

    However, nontraditional data can augment credit score underwriting to potentially give users better outcomes in certain segments of lending, said Wein. “If you can collect that data in a usable repository, in a consistent way, and tune the algorithms effectively, you can get that outcome, which is a win for the banks.”

    Texas National is currently using credit scores in addition to transaction-based data. The bank says it will continue to assess the underwriting evaluation process as the product evolves.

    “Over time we will see the importance of alternative data continue to increase,” said Wein, “as there is more data being generated and because of capabilities like artificial intelligence and more advanced machine learning, [which means we] will be able to more deeply evaluate the quality of that data for algorithmic purposes.”

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    Miriam Cross

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  • ‘Looking into an abyss’: For many lenders, PPP still a source of pride

    ‘Looking into an abyss’: For many lenders, PPP still a source of pride

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    The Paycheck Protection Program opened for business on April 3, 2020.

    Not long after, the Small Business Administration’s E-Tran loan processing program crashed. SBA approved about 52,000 loans in fiscal year 2019 under its flagship 7(a) loan guarantee program, 60,000 the year before. As big as those numbers seem, they would be quickly dwarfed by PPP.

    Jovita Carranza, who served as SBA’s administrator from January 2020 to January 2021, called 2020 the most extraordinary year in the agency’s history. In that single year, SBA “approved more loans…than it has in all of the years combined since the agency was founded in 1953,” Carranza wrote in SBA’s 2020 Agency Financial Report.

    Even so, pushing loans through a sluggish, crash-prone E-Tran would be a perennial problem for the program’s lenders.

    For Solomon Lax, CEO of Jersey City-based Revenued, they were the source of one of his most enduring PPP memories. “The most vivid moment was when 5,000 applications hit the system in 10 minutes and the application portal went down,” Lax said. “It was an all-hands-on- deck moment for the company.”

    Of course, Revenued, which worked as a partner with Cross River Bank in Fort Lee, New Jersey, managed to get its loans through, as did hundreds of other banks and credit unions that participated in the $800 billion program.

    For them, despite controversies that have severely tarnished the program’s reputation in recent months, the PPP experience remains a high point, a time when the industry rallied to support the businesses and communities it serves.

    “It is still a source of pride as we positively impacted thousands upon thousands of business owners and the communities they operate in,” Jim Fliss, national SBA manager at Cleveland-based KeyCorp, said. “While PPP is not common office conversation these days, I trust that all who were involved doing the work derive strength from meeting a large challenge head-on.”

    A very big deal

    It seems safe to include the Paycheck Protection Program within the ranks of the financial services industry’s biggest endeavors in recent years, perhaps among the biggest ever. PPP was intended to support employers and allow them to continue paying employees, especially where coronavirus had forced shutdowns. It came at a time of unprecedented dislocation.

    The U.S. gross domestic product plummeted 31% during the second quarter of 2020, giving an indication of the veritable body blow the pandemic delivered to the economy. PPP offered businesses with 500 or few employees fully forgivable loans, provided at least 60% of the proceeds were spent on employee compensation, occupancy, safety equipment, business software and other eligible expenses.

    By the time PPP started lending on April 3, the Trump administration had declared a state of emergency and implemented an international travel ban covering more than two dozen countries. Cruise lines halted travel and states and local governments had begun issuing a series of shutdown orders covering schools, theaters, dine-in restaurants, gyms, barber shops and salons, and a host of other businesses. Unemployment, which measured 3.5% at the start of 2020, began rising in March and peaked at 14.7% — a level not seen since before World War II — in April, according to the Bureau of Labor Statistics. 

    “Our economy basically shut down,” said Lloyd Doaman, executive director of Carver Community Development Corp., a subset of New York-based Carver Bancorp.

    ABM0423_Cover Story_for online.jpg

    Congress tapped the Treasury Department and SBA to co-administer PPP. Lawmakers implemented PPP as part of 7(a), which had been guaranteeing loans to small businesses since SBA’s creation in 1953. While SBA had acted as a direct lender in its early years, 7(a) had long since evolved into a public-private partnership. Lenders, primarily banks and credit unions, made the loans.

    SBA was an obvious choice to manage PPP, given 7(a)’s existing infrastructure, but the move placed banks and credit unions in the path of a hurricane. Congress appropriated $349 billion for PPP loans. It was an enormous number considering 7(a), SBA’s largest lending program, had never handled more than $25.8 billion of loan volume in a single year.

    Around the clock

    As PPP got up and running, it was clear almost instantly that it wouldn’t take long to dole out the mountain of cash. Most institutions were overwhelmed with applications as soon as they opened their online portals.

    At JPMorgan Chase, more than 75,000 prospective borrowers filled out an online form seeking basic application data the first hour it was online.

    PPP lenders, nevertheless, distributed the program’s massive initial outlay in just 16 days. Congress provided a fresh $310 billion appropriation to restart the program in May, as well as another $284 billion in January 2021.

    Things were never quite as frenzied as during the program’s opening phase in April 2020. The waves of borrowers, combined with E-Tran’s operational woes, forced participating lenders to radically expand working hours. In essence, an industry once joked about for keeping for lax “bankers hours” lurched suddenly to around-the-clock operations.

    At many community banks and credit unions, it took the entire staff, from those at the lowest rungs on the ladder to senior managers and CEOs to cope.

    “We were working well into the weekends, working late at night,” the $713 million-asset Carver’s Doaman said. CEO Michael Pugh “even rolled up his sleeves. He was working with clients one-on-one. He helped get them to the finish line.”

    “People found another gear,” said Ben Parkey, Dallas market president at the $1.1 billion-asset Texas Security Bank in Dallas. “It was inspiring to watch how everyone leaned on each other…We saw individuals grow and develop in a very short period of time out of necessity.”

    Due to the pandemic’s rapid onset, PPP never went through the normal legislative and regulatory process most new programs do. It was established without an extended public comment or rulemaking period. Many of the rules and procedures that governed it were disclosed after the program started, then oftentimes adjusted.

    “It was a challenging program to take on,” said Ken Michalac, commercial lending manager at the $2.6 billion-asset Lake Trust Credit Union in Brighton, Michigan. “Details were rolled out in an unexpected way, so we had to quickly learn not only how to get the funds to business owners, but also to develop a process for taking in applications.”

    The uncertainty created another pressure point for lenders, since frequent changes and additions created widespread confusion.

    “What we found was that a lot of our clients needed additional support,” Doaman said. “They needed someone to work closely with them to demystify the process, to help them calculate what their payroll numbers would be, what the final loan amount would be, to just pull together all the documents that they needed.”

    The same was true even for bigger banks. At the $190 billion-asset Key, “we received multiple weeks of inquiries — early to late — from countless business owners and our employees on how to best navigate” PPP, Fliss said. “Teams across the bank mobilized at warp speed to setup a new PPP infrastructure, processes and technology.”

    Despite well-documented flaws, there remains little doubt, at least in the minds of the bankers and credit union lenders who participated, that PPP was worthwhile. To them, PPP succeeded in achieving its core aim of funneling emergency cash to small businesses reeling from the pandemic, saving millions of jobs in the process.

    Ben Parkey.png

    Most economists agree PPP preserved jobs, though estimates of the number saved vary. A study published in the spring 2022 issue of the Journal of Economic Perspectives concluded PPP preserved about 2.97 million jobs per week in the spring of 2020.

    Nationally, unemployment fell to 11% in June 2020 and was under 7% by the end of the year. GDP, which had declined at a record-setting pace in the second quarter, rebounded to grow at a sizzling 33% pace between July and September 2020.

    “PPP mostly worked, despite its flaws,” Keith Leggett, a retired American Bankers Association economist, said. “We were looking into the economic abyss and the program provided a lifeline to main street businesses.

    Carver believes its 420 PPP loans helped preserve 5,000 jobs, according to Doaman. Nic Bustle, chief lending officer at U.S. Century Bank in Miami, estimated his institution’s PPP lending saved as many as 17,500 jobs.

    “The PPP program, despite its shortcomings, was a lifeline. We felt it was a Dunkirk moment for small business and that everyone we ferried to the other side wasn’t going to make it otherwise,” said Lax, referring to the small coastal town in France where hundreds of thousands of allied forces were evacuated during World War II. “There was real desperation in the voices of the small business owners who had their entire livelihood going to zero before their eyes.”

    Changes made

    In addition to the 1% interest on their PPP portfolios, banks were paid fees by the government for each loan they made, 5% on credits smaller than $350,000, 3% on those between $350,000 and $2 million, and 1% on deals larger than $2 million.

    For PPP lenders, those fees generated substantial income. Northeast Bank in Portland, Maine originated $2 billion in PPP loans on its own and purchased another $11 billion on the secondary market, generating more than $100 million in fee revenue. The $2.8 billion-asset Northeast used its PPP capital to significantly expand its national commercial real estate lending business.

    For many banks, though, PPP’s most lasting impact has been the boost it gave to commercial and small-business banking. Case in point: Carver built on its PPP momentum by launching a microloan program.

    “We gained some really dynamic relationships and great success stories,” Doaman said. “It’s been pretty effective at helping many of the small businesses continue to pivot and stabilize their operations.”

    Texas Security made $264 million in PPP loans in 2020 and 2021. The bank’s loan portfolio, which totaled $403 million at the end of 2019, had grown to $817 million on Dec. 31, 2022 — due in large part to new relationships forged during the pandemic, Parkey said. 

    PPP “provided us with the perfect stage to demonstrate our ability to roll up our sleeves and show off our work ethic,” Parkey said. “So many of the PPP clients that didn’t have accounts with us before PPP are now full TSB clients.”

    Lake Trust Credit Union, too, was able to expand small-business lending, according to Michalak, who said the institution’s PPP clients demonstrated a preference for interacting with people, rather than applying online.

    “We were able to show how our hands-on approach to business lending was much more effective,” he said. “Members we work with showed their appreciation for the additional hand-holding that was available to them during that very uncertain time.”

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    John Reosti

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  • Rebeca Romero Rainey: Authentic connection

    Rebeca Romero Rainey: Authentic connection

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    Photo by Chris Williams

    For community banks, marketing often points to finding ways to educate, support and grow community, as well as customer knowledge and awareness.

    True relationships withstand the test of time, and such is the case with the community bank/customer connection. It’s not unusual to hear about a community bank having served a family or a business for generations, and that’s a testament to the strength of the relationship.

    As we consider marketing in this month’s issue, I took time to reflect on exactly what differentiates the community banker and how marketing can help in growing and retaining business. I kept coming back to the fact that for community banks, marketing often points to finding ways to educate, support and grow community, as well as customer knowledge and awareness. By extension, these promotional efforts assume a natural role in a community bank’s journey, just enhancing what are already mission-critical initiatives.

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    Where I’ll be this month

    I’ll be connecting with community bankers from around the country at ICBA LIVE in Honolulu, Hawaii, from March 12–16. I hope to see you there!

    For example, consider ICBA chairman Brad Bolton’s Community Spirit Bank in Red Bay, Ala., and its work to share tips for financial resolutions in the local paper. Offering that information to the community helps individuals strengthen their financial savvy and supports a broader story of community bank leadership.

    Or look to ICBA past chairman Bob Fisher’s bank, Tioga State Bank in Spencer, N.Y., and how it teams up with local television stations to support cause-related activities, like the No Shave November Cure the Blue 5K. Not only does this event help raise funds for an important program, it also demonstrates the bank’s commitment to its community.

    These examples offer only a snapshot of what community banks all over the country do to support their communities from a mission-based approach. In many cases, the added promotion these efforts deliver is a side benefit to serving the community.

    That’s precisely why these efforts are successful: They garner attention because they are the right things to do. These stories create a value proposition around why banking with a community bank is so vital, and the differentiation from megabanks and credit unions happens by leading with the community bank relationship model front and center.

    So, as you think about your bank’s planned storytelling this year, know that ICBA is standing by to help. In fact, stay tuned for a very exciting announcement that we’ll be making during ICBA LIVE, which will shine a light on what differentiates community banking. And our work won’t stop there. We invite to you join us as we continue to tell the community banking story.

    Because beyond marketing, what you do matters to the customers and communities you serve. You are and will remain a partner through your customers’ lives and financial journeys. From a marketing perspective, that’s an ideal place to be.


    Rebeca Romero Rainey
    President and CEO, ICBA
    Connect with Rebeca @romerorainey

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    Lauri Loveridge

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  • The community bank guide to FedNow resources

    The community bank guide to FedNow resources

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    Photo by Ismail Rajo/iStock

    The time has come for the long-awaited FedNow launch. As community banks navigate this process, there are plenty of resources available to answer questions and provide guidance.

    By Colleen Morrison


    Between May and July of this year, non-pilot instant payment transactions will be live on FedNow, the first new Federal Reserve payment rail in more than 40 years. After much strategy, planning and discussion, the implementation phase has arrived.

    “As we near launch, I’m reminded of where we started,” says Nick Stanescu, senior vice president and business executive of the FedNow Service. “The decision to build the FedNow Service was the result of a multiyear initiative of collaborating with the industry to explore ways to modernize the U.S. payment system.”

    He notes that the launch of FedNow will represent a major landmark in modernizing and improving the U.S. payment system. “Importantly, this will level the playing field by allowing financial institutions of every size to benefit from safe and efficient instant payments,” he adds.

    Three sources of information on FedNow

    As community banks look to take advantage of this new opportunity, they seek resources to help them navigate the journey. With that in mind, industry experts agree there are three key sources of information to support banks in honing their instant payments plans.

    1. FedNow Explorer

    The Federal Reserve launched the FedNow Explorer to help financial institutions establish their individual evaluation and implementation needs. Offering a guided journey, a self-explore option and a quick link to resources, this site incorporates the latest news and information from the Fed about FedNow. In particular, the Service Readiness Guide and the Service Provider Showcase provide insights into preparation requirements and available solutions.

    “You have to educate yourself; you have to educate your employees and your management team. So, starting off with the FedNow Explorer has a lot of great resources,” says Sherri Reagin, chief financial officer at FedNow pilot participant North Salem State Bank, a $590 million-asset community bank in North Salem, Ind. “We even showed one of the videos at our annual training to all of our employees. They’ve heard me talking about FedNow for a couple of years now, but they didn’t fully understand it until there was a visual. There are so many great resources on that website where people can really get started.”

    2. Your Federal Reserve account executive

    The Federal Reserve account executive stands as a valuable resource for asking bank-specific questions about the FedNow Service and can benefit community banks that want to be early adopters. For example, Stanescu points out that there are four core capabilities of instant payments readiness that a community bank’s Federal Reserve account representative can help evaluate:

    • Connectivity to FedNow
    • Real-time posting and immediate funds availability
    • Settlement through either a Fed master account or a correspondent’s
    • Send and receive functionality

    Each area creates important decisions for the bank, and the Fed account executive can help financial institutions navigate the pros and cons.

    “Your Fed account executives are great places to start, as well as your technology solution providers, based on the product lines you think are going to use FedNow,” says Kari Mitchum, vice president of payments policy at ICBA.

    3. Core and third-party providers

    To that point, solution providers will play a crucial role in implementation from the core system to downstream customer-facing applications. Community banks will need to decide their required functionality in receive-only or a send-and-receive scenarios and work with their providers accordingly. For most, that process starts with talking to their cores.

    “My advice: Build a plan, understand what partners must be involved and do a lot of exploring with vendors,” says Debra Matthews, chief of deposit operations at $2.1 billion-asset Texas First Bank in Texas City, Texas, a FedNow pilot participant. “Explore what your core has available and plans to do in the future and determine if any additional third parties are needed for implementation.”

    Reagin agrees, emphasizing the enhanced role that core providers will play to accommodate FedNow. “Everything we do, all the fintechs that we use—if you’re going to settle a payment, it has to go through your core provider to get through your system,” she says. “So, they’re going to have to be involved, regardless of who you use to interface between the Federal Reserve and your financial institution.”

    Instant payments will soon be table stakes

    While the FedNow Service will launch in just a few months, the wide-scale rollout will take some time, and customer adoption will follow suit. However, if market history bears any indication, instant payments will be a critical part of payment processes in the future.

    “Keep in mind Apple Pay has been out for almost 14 years, and QR codes were created in 1994. FedNow coming out is not going to be some overnight change,” Mitchum says. “There’s that story from [FedEx founder] Fred Smith that he had the idea for FedEx in the 1960s, and the paper got a ‘C’ on it. They said, ‘Nobody wants stuff next day; there’s no need for this.’

    “Now we’re in the time of Amazon same-day delivery, two-hour delivery. But that doesn’t mean that we got rid of USPS. It doesn’t mean we got rid of two-day shipping. There are multiple choices for moving goods; there’s going to be multiple choices for moving money.”

    But with the rate of change in today’s digital space and this immediate gratification environment, it won’t take long for demand for instant payments to accelerate.

    “I think FedNow is going to transform the way that we do business, and the way that businesses operate in the future.”
    —Sherri Reagin, North Salem State Bank

    Use cases like early wage access, P2P payments and insurance disbursement have already emerged, and others will continue to develop. Community banks that don’t begin exploring instant payments may find themselves at a competitive disadvantage more quickly than they might think.

    “Financial institutions need to really learn the benefits of FedNow to be able to accelerate the services that we can offer to our customers. I think FedNow is going to transform the way that we do business, and the way that businesses operate in the future,” Reagin says. “The sooner we can get our customers and our employees acclimated to it, it’s just going to skyrocket.”


    FedNow resources from ICBA

    Community bankers benefit from education tailored directly to their needs, so ICBA has developed customized education to complement available resources.
    For example, ICBA Bancard ran a five-part webinar series called Ramping Up for the FedNow Launch, which includes the following sessions:

    1. Delay No More: Creating Your FedNow Plan
    2. FedNow Features, A Deep Dive
    3. Lessons Learned from Community Banks Implementing Instant Payments
    4. Preparing for 2023 and Q&A with a Fed Expert
    5. Exploring Instant Payments Use Cases

    ICBA is planning more events as the FedNow go-live date nears.

    “We’re looking to put together a robust 2023, and it’s going to be dynamic,” says Kari Mitchum, ICBA’s vice president of payments policy. “So, as we get closer to launch, make sure you’re always reading NewsWatch Today. We’re going to make sure there are frequent webinars and lots of education out there.”


    What about RTP?

    Currently, more than 180 financial institutions belong to The Clearing House’s Real Time Payments Network (RTP), and 80% of network participants are community institutions with less than $10 billion in assets. It became an attractive option for banks that wanted to get an early jump on instant payments.

    “We do think that there’s value in being set up to receive on both the RTP Network and FedNow,” said Nick Denning, senior vice president of payments industry relations at ICBA Bancard. “For a bank that is still trying to figure out what its broad instant payments and FedNow strategy will be, getting set up on RTP to receive now is one thing it can do to get moving forward while they figure out the nuances of their plans and approach.”

    Many third-party providers will use the same instant payments solution to hook into FedNow and RTP, so setting up to receive RTP transactions will help banks prepare for FedNow.


    Colleen Morrison is a writer in Maryland.

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  • Brad Bolton: Keep advocating

    Brad Bolton: Keep advocating

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    Photo by Chris Williams

    I am grateful to have had the opportunity to serve as chairman. I will continue to advocate for community banking, and for the rest of my career, stand side by side with you to fight our future battles.

    Serving as ICBA chairman has been one of the highest honors of my life. It’s hard to put into words how special this experience is. The work you’re doing every day puts real faces and names to the communities we’re fighting for, and it has been a privilege to be your representative at the national level.

    Yet, it takes the voices of many to make a true impact. That’s why I’ve asked community bankers to sacrifice a few minutes every day to advocate for our industry. We are what stands between our customers and an overreaching federal government and regulatory system. We hold the line for Main Street America, which needs us.

    My top three

    Reflections on community banking:

    1. Never take our community bank mission for granted; advocate for it.
    2. Keep innovating and implementing new technologies for your customers.
    3. Someone at your bank wants to lead it for the next generation. Let them.

    In today’s environment, that vigilance is critical to staying ahead of emerging threats. Each day brings forward new concerns, and we have to stay focused on who we are and who we represent. So, keep pressing forward in defending this great industry we get the opportunity to serve.

    For example, every community banker has a primary focus on how they can better serve their customers. It isn’t about making more money, but how we respond to community needs. We should also remind policymakers that community bankers are small business owners, too. And even though we have fiduciary and regulatory responsibilities to remain profitable and provide a return to our shareholders, our focus always comes back to how we can serve our customers better. In maintaining that focus on our relationship-centric mission, we will continue to thrive.

    That’s why it’s vital for community banks to remain independent, and a big theme for me has been encouraging bank executives to identify their next generation of leaders. There are those within your institution who share your vision and passion. Support their development and groom them to take the reins. Without your bank, your communities are at risk. So, make a succession plan to ensure your bank remains the lifeblood of the community.

    With that in mind, I implore you to keep fighting for Main Street. Keep raising your voices to advocate for your customers. Keep engaging with innovative companies to grow, evolve and better serve. Keep identifying future leaders to ensure the longevity of your institution, because your communities need you in their corner.

    I want to close by saying I am grateful to have had the opportunity to serve as chairman. I will continue to advocate for community banking, and for the rest of my career, stand side by side with you to fight our future battles. With that passion leading, I’m confident we’ll witness the continued growth and success of our beloved industry.


    Brad Bolton, Chairman, ICBA
    Brad Bolton is president and CEO of Community Spirit Bank in Red Bay, Ala.
    Connect with Brad @BradMBolton

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  • BankOnBuffalo redefines mobile banking

    BankOnBuffalo redefines mobile banking

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    BankOnBuffalo president Michael Noah says the bank’s mobile branch will provide service to those who don’t have easy access to banks. Photos by Luke Copping Photography

    BankOnBuffalo has hit the road with its new mobile bank, BankOnWheels, to meet the needs of underserved communities.

    By William Atkinson


    Name:
    BankOnBuffalo

    Assets:
    $1.1 billion

    Location:
    Buffalo, N.Y.

    This past November, BankOnBuffalo, a division of $5.5 billion-asset CNB Bank headquartered in Clearfield, Penn., added a new branch to its preexisting lineup of 12 branches and offices in or around Buffalo, N.Y.

    Where is this newest office located? Well, it depends on the day of the week. The $1.1 billion-asset community bank division based out of Buffalo built and outfitted a “rolling branch,” called BankOnWheels, an innovative banking experience that makes full-service banking accessible to more consumers and small businesses, particularly those in underserved communities, according to BankOnBuffalo president Michael Noah.

    “We are providing banking options in areas that have been known as ‘bank deserts,’ which is very important to us as a community bank.”
    —Michael Noah, BankOnBuffalo

    The first of its kind among financial institutions in western New York, BankOnWheels is a full-service bank branch within a 34-foot recreational vehicle. It enables the community bank to deliver essential banking services to communities that previously had little to no access to them. “We are providing banking options in areas that have been known as ‘bank deserts,’ which is very important to us as a community bank,” Noah says.

    All the bells and whistles

    The mobile branch has all the essentials to fill that void. BankOnWheels includes a walk-up ATM and two exterior teller windows where transactions can be performed and a platform desk is located for customers to speak with a bank associate.

    “Anything you can do in one of our branch locations, you can do in the BankOnWheels.”
    —Michael Noah, BankOnBuffalo

    Inside, it has most of the features of a traditional bank: a lobby, teller window and an office for private conversations with a BankOnBuffalo associate.

    “We saw the need, and we were eager to get the BankOnWheels rolling across our community,” says Noah. “Even with the rapid rise of technology allowing so much banking to be done remotely, research told us that consumers and business owners still greatly value branches where they can have face-to-face conversations with bankers, get answers to their questions and receive the assistance they need with transactions, loan applications and account openings.”

    BankOnWheels has all the technology and services that the community bank’s brick-and-mortar locations do, including wire transfers, an ATM, a teller cash recycler and an instant-issue debit card machine. “Anything you can do in one of our branch locations, you can do in the BankOnWheels,” Noah says.

    BankOnWheels evolved over several years as bank executives spoke with and listened to community leaders.

    “People didn’t ask for another bank location that the community couldn’t get to,” Noah says. “They wanted a way to bring the bank to the people and make it more accessible for the community. That really was the evolution of BankOnWheels: listening to and responding to the community.”

    Building a branch

    The planning process took more than two years. “We were involved in a ground-up planning process, similar to opening a new branch,” says Noah. “The project evolved over time, because we had to make sure that BankOnWheels had all the necessary capabilities of one of our branches.”

    BankOnBuffalo worked with local vendors to build and outfit the inside of the RV. A firm called Mobile Facilities LLC built the mobile banking unit, and multiple vendors were engaged in wrapping and servicing BankOnWheels. “This was an extensive process undertaken to bring the final product to the community,” says Noah.

    The community bank uses its existing branch staff to operate BankOnWheels, with four to five employees working on rotation, two at a time. “This creates a consistent client experience from a very well-trained and versatile team,” Noah says.

    As for security, BankOnBuffalo vetted and selected a third-party security firm, based on the firm’s ability to manage the complete security process and protect the community bank’s employees.

    “They work closely with local law enforcement and our corporate security team,” Noah explains. In addition, a professional security team from the security firm drives the RV and provides comprehensive security for BankOnWheels and its staff when they’re on the road.

    Expanding its footprint

    When the branch first became operational, it began serving three communities through its deployment in Niagara Falls and Buffalo.

    Within weeks of opening, BankOnBuffalo gained new customers in these areas and began opening new accounts. Based on the results and additional input from the communities, the bank plans to add other sites to the list in the future and keep this show on the road.


    William Atkinson is a writer in Illinois.

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  • Lindsay LaNore: 7 ideas for cultivating inspiration

    Lindsay LaNore: 7 ideas for cultivating inspiration

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    By Lindsay LaNore, ICBA


    The theme for ICBA LIVE 2023 is “Light the Fire. Light the Way.” As leaders, that’s a huge part of what we do: spark enthusiasm, encourage creativity and guide our teams on the paths to success. But inspiration doesn’t always happen spontaneously, or even daily, so it’s incumbent upon us to develop strategies and create environments that inspire and motivate our teams, all while making sure we stay inspired ourselves.

    Here are some great tools for cultivating inspiration.

    1. Remove limitations. Sometimes a project or task seems, on its face, to have restrictions. But we can often remove those perceived limitations, be experimental and think outside the box. Yes, this could result in a few errors, but it might also generate successful new ideas or strategies. Let your team know that it’s OK to fail.
    2. Don’t forget to dream. This idea is inspired by the book The Dream Manager by Matthew Kelly, and it’s a powerful message to share with your team. Encourage everyone to start a dream book, to write down their dreams (both professional and personal), and to dream without limits. The book can serve as a resource to remind us of the dreams (big or small) that we have, and that reminder can jump-start the enthusiasm needed to begin or continue a task.
    3. Focus on strengths. Lean into your employees’ strengths and talents, and they’ll feel naturally more authentic and empowered. Cultivating a strengths-based environment increases creativity and productivity.
    4. Focus on team bonding. On average, a full-time employee spends 40 hours a week working with the same people. Don’t underestimate the value of team-building exercises to bring them together. If they’re in the thick of a project, invite them to take a break, pose a fun question to the group or play a quick game. Fostering camaraderie cultivates a stronger team. Colleagues who are invested in each other will look forward to working together.
    5. Make motivation a topic. Adopt “Motivation Monday” and ask the team to talk about what motivates them. Ask them how they find inspiration personally. This can give leaders and fellow colleagues a beneficial understanding of what each employee values.
    6. Let people do their jobs. No one wants to be micromanaged. Allow for autonomy where possible and be clear in your words so that employees know they are empowered to do their job. It shows a level of trust and respect, which generally leads to higher job satisfaction and greater productivity.
    7. Show appreciation. We’ve said this before, but leaders must show appreciation for the work their team is doing. It goes a long way.

    But above all, remember that employees are individuals. What inspires or motivates one may not be as powerful for another. So, tailor your tactics to suit both your team and the individuals within it.


    Lindsay LaNore (lindsay.lanore@icba.org) is ICBA’s group executive vice president and chief learning and experience officer

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  • Valley Bank helps lead women home

    Valley Bank helps lead women home

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    Valley Bank offers financial literacy education to women through Hoving Home.

    Valley Bank is working side by side with Walter Hoving Home, a place of refuge for women struggling with addiction and other personal challenges, to offer residents financial empowerment.

    By Roshan McArthur


    For Valley Bank in Wayne, N.J., success brings with it an obligation to help others succeed, too. The near century-old, $57 billion-asset community bank believes deeply in financial empowerment, not just for its customers but for the most vulnerable community members, too.

    For more than five years, Valley Bank has worked with Walter Hoving Home, a community nonprofit organization in Oxford, N.J. Hoving Home is a faith-based facility that helps mostly low-income women recover from issues like drug addiction, alcoholism, abuse, prostitution and human trafficking. In the 56 years since it was founded, the nonprofit has grown from one home in Garrison, N.Y., to six branches throughout the U.S., helping more than a quarter of a million women find their feet again.


    Valley Bank’s relationship with Walter Hoving Home began in 2018.


    “Hoving Home has provided them a safe place to recover from these situations, to reestablish themselves so they can reenter society, gain custody of their children and be productive,” says Karen Austin, Valley Bank’s VP and market manager. Austin initiated the relationship in 2018 after a chance encounter with one of Hoving Home’s team members during a conference at a local university.

    “Valley was able to enter into this relationship by providing financial empowerment to the women who are residents of Hoving Home,” she explains. Over the years, that empowerment has taken the form of grants, donations of equipment and volunteer hours. In June 2022, for example, the community bank’s team members took part in a beautification day with shovels, rakes and “a lot of sweat equity,” preparing for the nonprofit’s annual graduation ceremony at its Oxford site. Valley Bank also provided laptops and printers for a new computer lab, and its property management group donated desks and cubicles from branches and departments that were being renovated to a new learning center.

    “Our opportunity is to reach those who need it the most and provide a service so that, when they are able to regain their lives, they’re going to be able to make informed decisions and know there’s advocacy available to them.”
    —Karen Austin, Valley Bank

    “Having a local impact is something that’s very important for us,” says Bernadette Mueller, Valley Bank’s EVP for corporate social responsibility. “We want to be viewed as partners in our local communities, serving not only the people who live there but the people who work there, our whole constituency in that area, whether that be community groups or households.”

    Creating a path forward

    In addition to donations and volunteer hours, Valley Bank also provides financial literacy education as part of Hoving Home’s Career Readiness Program. Using a Consumer Financial Protection Bureau curriculum called “Your Money, Your Goals,” Austin teaches nine one-hour sessions to the women, covering saving, spending, budgeting, credit, debt management, managing financial setbacks and more. She also makes a point of keeping her students informed about current events that illustrate why financial literacy is so important.

    These days, she is reaching more women than ever. “I used to do the sessions in person in Oxford, N.J.,” she recalls, “so I would drive on a weekly basis from an office in the Wayne area, an hour and a half up to Oxford, and then back another hour and a half home to my house. When COVID hit, that changed everything. And I became a little bit more effective at using Zoom. So, I conducted Zoom classes for the individuals in Oxford.”

    At the beginning of 2022, the director of Hoving Home asked her if she could conduct classes for its other facilities as well: two in Garrison, N.Y., one in Pasadena, Calif., and another in Las Vegas. By teaching virtually, Austin has expanded Valley Bank’s reach nationwide.

    “I feel that we as Valley have to support our local community, wherever and whoever that might be,” says Austin. “And our opportunity is to reach those who need it the most and provide a service so that, when they are able to regain their lives, they’re going to be able to make informed decisions and know there’s advocacy available to them. I feel Valley has played an extraordinary part in that, and I’m grateful to be part of that work.”

    That gratitude runs deep, says Mueller. “Our people, across the board—from the facilities and the property management people loading desks, to the tech people setting up laptops—have been feeling the same way, just feeling so good about what they’re doing,” she says. “We’re getting much more than we’re giving.”


    Roshan McArthur is a writer in California.

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  • The benefits of offering virtual advisor services

    The benefits of offering virtual advisor services

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    From left: Coastal Heritage Bank staff Pat Driscoll, Sondra Krieg, Lisa Levy, Janet Joyce, Diane Calabro and Scott Ambroceo. Photo by Mike Ritter

    Spurred by social distancing and shutdowns during the pandemic, many community banks turned to virtual financial advisory services, and these new practices are expected to stick around.

    By Katie Kuehner-Hebert


    The pandemic shutdowns expedited community banks’ digital transformation journeys—including the adoption of virtual financial advisory services. More and more community banks offering wealth management now provide these services, not as a substitute for in-person meetings, but rather as a supplement.

    They are following a trend across the wealth management sector. While most financial advisors still prefer in-person meetings with clients, a 2021 survey by SmartAsset Advisors LLC found that the pandemic spurred most to offer video calls, and more than a third said they expected to continue the practice post-pandemic, in addition to sending emails and texts to clients.

    By offering virtual advisory services, community banks have the potential to significantly reduce the amount of time required from, and friction for, customers, says Ashish Garg, cofounder and CEO of Eltropy Inc. in Milpitas, Calif., a fintech that provides a digital communications platform for community financial institutions.

    “Traditionally, customers preferred going to a branch for financial advisory services, because they were discussing large sums of money,” Garg says. “With the rise of virtual and video banking technologies, however, customers still have the reassurance of talking to someone face to face, but they can do so from the comfort of their home, their car or wherever they may be.”

    Like telehealth and healthcare, virtual options make financial advisory services more accessible for many people—especially if the level of service online is on par with what they would experience in person, he says.

    Going digital

    Coastal Heritage Bank in Weymouth, Mass., recently adopted Eltropy’s digital communications platform and plans to roll out virtual capabilities across the institution, including for its wealth management arm, says Scott Ambroceo, senior vice president at the $910 million-asset community bank.

    “While the bank is starting slow in its deployment to develop internal subject matter experts on the platform,” he says, “it can see opportunities in the near term to expand on what it’s doing today, in order to assist in attracting and retaining relationships through a secure and convenient digital banking platform.”

    The virtual capabilities are built on the success of Coastal Heritage Bank’s earlier digital transformation moves, in part due to customer preferences during the pandemic, he says.

    “As we were seeing high adoption rates of our digital platform by our customers, we were also seeing significant success in managing our business, many times remotely, through internal web-based collaboration software, due to the ongoing pandemic,” Ambroceo says. “Naturally, we began focusing on our options to expand our digital banking platform to include a face-to-face experience from the comfort of the customer’s home, business or wherever life placed them at the moment they needed their bank.”

    Via an interactive widget on Coastal Heritage Bank’s website, customers will be able to initiate video calls to staff, aided by technology to authenticate the customer’s identity, he says. Joint-account owners can join the calls from two different areas of the world, if needed.

    Moreover, staff will be able to help customers complete forms through video calls using eSign, Ambroceo says. eSign documents can be presented for signature and retained as part of the bank’s permanent records, eliminating the need for single or joint account owners from having to provide wet signatures either in-branch or through the mail.

    In addition, customers can use the digital platform for 24/7 chatbox conversations with automated responses to more than 100 common questions received by the bank, as well as text-only conversations for quick questions and audio-only conversations depending on customers’ preferences, he says.

    To be more user-friendly, digital communication platforms need to offer all these capabilities in addition to video calls, Garg says.

    “The fact that consumers have become used to so many different channels of communication—and prefer different kinds of communication for different situations—creates a challenge for community banks,” he says. “They need to offer the full suite of communications options that their consumers may want.”

    Other needs for virtual advisory services

    Integrations are another important consideration for community banks, because they navigate so many IT systems—a lending system, a CRM, and an e-signature system like DocuSign, among others, Garg says. Institutions need a solution that can automate the flow of information from one system to another.

    Data security is also critical—digital communication platforms need to encrypt both stored data and data that is captured during a voice call, he says.

    Offering virtual advisory services not only supplements in-person meetings; it can also help ensure that staffing levels are maintained—something particularly important in this era of the Great Resignation, Garg says.

    “With ongoing labor shortages, this is a big challenge for community financial institutions, especially as they expand into new markets,” he says. “This kind of technology ensures that banks can address the concerns of customers no matter where they live.”


    Katie Kuehner-Hebert is a writer in California.

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  • New ICBA chairman Derek Williams’ commitment to community

    New ICBA chairman Derek Williams’ commitment to community

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    Derek Williams, president and CEO of Century Bank & Trust in Milledgeville, Ga., wanted to be a financier before finding his way to community banking. Photo by Harold Daniels

    Derek Williams, president and CEO of Century Bank & Trust in Georgia, is bringing his passion for community banking to his term as ICBA chairman for 2023/24.

    By Roshan McArthur


    Derek Williams is, he says, excited, honored and humbled to make his debut as ICBA chairman at ICBA LIVE. A banking stalwart described by outgoing chairman Brad Bolton as “a passionate community leader and a staunch leader of our industry,” Williams has built a career by immersing himself in the community banking world. He has also served on ICBA’s executive committee for many years, including a term as treasurer from 2016 to 2018.

    He has served as president and CEO of $365 million-asset Century Bank & Trust in Milledgeville, Ga., for eight years. But, unlike many in the industry, this profession wasn’t in his blood. Asked if there is a history of banking in his family, he laughs—something he does often.

    “That’s an interesting story,” he says. “It’s kind of an anti-banking history!”

    Williams grew up in Barnesville, Ga., at the time a small town of about 5,000 residents. It was something of a humble start, he says. He was raised by a mother who stayed home with her four kids and a father who built houses.

    “He was a craftsman by nature,” Williams says of his father. “So the most experience I had with banking growing up was him as a bank customer. I knew the bankers in town because my dad knew them, and I learned a lot just from being around them and watching how dad dealt with them. He had a great relationship with banks and bankers, and that attracted me, just from the standpoint of what they did to help my dad.”


    Williams (second from left) with ICBA’s 2022/23 executive committee, including outgoing chairman Brad Bolton, at ICBA LIVE 2022 in San Antonio. Photo by Chris Williams


    That said, Williams left the University of Georgia, Terry College of Business, in 1984 with a BBA in finance, determined to get out of Barnesville and become “the next great corporate financier.” But the world had other plans. He graduated into a recession, one of two that would have a profound influence on his career. During that time, at an interview for a job as a stockbroker, he asked one of the brokers how well his office performed. The response he received reshaped his career. “I don’t have any idea what the office does,” the broker told him. “I only worry about what I do.”

    The implication was simple: The broker didn’t care about anybody he worked with, which was anathema to Williams. “So many of the jobs that I looked at in the corporate finance world, and certainly the stockbroker world, were very much like that,” he recalls. “I was used to family, I was used to teamwork, and I need that. I needed camaraderie.”

    So, he joined a training program at what was then Citizens & Southern National Bank, once the largest bank in the southeastern U.S., now part of Bank of America, before moving to Griffin, Ga., in 1987. “I went to work for a community bank, kind of by accident, and found the job love of my life,” he says. “I got a job with First National Bank of Griffin, and I’ve been a community banker ever since.”

    That love of community has defined his career. “One thing about community banking that I love is we get paid to be active in the community; that’s part of what we do,” he explains. “We’re committed to the community, not just from the standpoint of its financial health, but community banks, especially in small towns, are really their financial centers. They’re where everybody gathers, where people come in the morning.

    “I like that, and I like the idea of being able to be active in the chamber and active on the local boards. This was a job that not only allowed me to do that but encouraged me to do it.”

    Williams has a passion for relationship building, whether it’s sitting on the boards of local museums or fundraising for Relay for Life, and he admits he’s always the first person to stand up and take on those roles as a way of getting to know the neighborhood he’s working in.


    Derek Williams and fellow Georgia community bankers at the 2013 ICBA Washington Policy Summit, now the Capital Summit. Photo by Stephen Gosling


    A rapid ascent

    Williams set himself a goal of becoming CEO of a bank by the age of 40. He achieved it at 34 years old at First Peoples Bank in Pine Mountain, Ga., where he stayed for 15 years, from 1998 to 2013. During that time, he took the community bank through the Great Recession of 2008–09.

    “That’s when the bottom fell out, and Georgia was markedly hit,” he reflects on the tumultuous period. “We lost 90-plus banks to failure in between 2008 and 2013. So, it was a very, very difficult time.”


    Williams with Tori Kala, Century Bank & Trust’s assistant vice president, loans; and teller Filicia Mohammed.


    What drives Williams—and what got him through that time—is “an absolute belief in and a love for the model of community banking.” As chairman of the Community Bankers Association of Georgia during that recession, he would remind others of the importance of their roles.

    “I told them, ‘Guys, what we do matters, what we do works and the model works,’” he recalls. “‘And yes, we’re having some exceptionally tough economic times right now, but there’s always going to be a place for local banks to take deposits from people they know, live with and work with, people they understand, and loan that money to people that they know and understand—local community.’”

    It’s a belief he still holds. “There’s always going to be place for it, no matter how big the big banks get, no matter how automated they get, no matter how much things change. There’s always going to be a place for that model.”

    We use the word ‘family’ a lot. We’re serious about it at Century. We believe in it. We believe in each other.”
    —Derek Williams

    Williams believes there is great potential for a resurgence in community banking, thanks to shifting demographics. He describes acquaintances in their twenties and thirties choosing local coffee shops over big names like Starbucks, local hardware stores over Lowe’s or Home Depot—so why not, he suggests, choose a community bank over a national bank?

    Williams with head teller Connie Davis (left) and senior customer service representative Jennifer Tarver

    He recalls serving on FDIC’s Community Bank Advisory Committee years ago and being introduced to a group of millennials who worked there. All but one of them had the same checking account they had opened in high school. When asked what they wanted from a bank, they told him, “If you’ll give us the technology, if you’ll give us the ability to bank on our phones … but assure us that Ms. Sally who we used to talk to at the bank is still there if we need to talk to somebody, then you’ve got us for life.”

    This approach is key to Century Bank & Trust’s success. “If we can get them in the door, we can keep them,” he says, “because we can blow them away with the service that we provide.”

    And that means putting ethics front and center. “We use the word ‘family’ a lot. We’re serious about it at Century. We believe in it. We believe in each other,” he says. “I had an HR attorney tell me one time, ‘Derek, I want you to remember something. Just because something is legal, doesn’t mean it’s right or ethical.’ So, I always think about that. When we have situations, I know [my team is] going to respond with what’s best for the people who work at the bank and what’s best for our customers.”

    Community banks have a great reputation with legislators and regulators because of our track record of safe and sound performance and our support of consumers and small businesses.”
    —Derek Williams

    It’s his confidence in Century’s culture and in his team that has allowed him the freedom to work closely with ICBA. As CEO, he says, his job is “to create a culture and to encourage and to motivate and to live at the 30,000-foot level, trying to make sure that everybody else has an opportunity to do their job as effectively as possible.”

    Keeping the flame burning

    Williams foresees a challenging year ahead, with issues from inflation and interest rates to the ripple effects of the pandemic, but he plans to spend his year as chairman lending support to ICBA president Rebeca Romero Rainey and her team, as well as reminding bankers that the community banking model works and to take pride in what they do every day.

    He believes ICBA’s advocacy work in Washington D.C., is critical to shaping the industry and affects all community bankers in profound ways. “Community banks,” says Williams, “have a great reputation with legislators and regulators because of our track record of safe and sound performance and our support of consumers and small businesses. We just want that track record to be acknowledged and considered so that regulations can be tiered to fit the risk profile of the institutions.”

    He believes passionately in the ThinkTECH Accelerator, saying it’s at the forefront of bringing technology to community banks and is making it possible for those millennials he met, plus the Gen Zers coming up behind them, to bank locally.

    “There are some brilliant, brilliant people who are doing some really cool things with not only advocacy on the hill but from an education standpoint and also from an innovation standpoint,” Williams says. “ICBA is cutting edge on that. They’re working with technology firms to come in and not try to take our business away from us but help us do it better and more efficiently. Community banks can now provide technology that’s just as slick, mobile apps and all the technology that the big banks have, but we back it up with personal service.”


    Williams during a Community Banker Association of Georgia meeting held at the U.S. Capitol. Photo by Stephen Gosling


    Williams filming a video to be shown at ICBA LIVE 2023


    March will be a busy month. Century Bank is celebrating 125 years in business, and he kicks off his term as chairman with a speech in front of a large crowd of bankers at ICBA LIVE in Honolulu.

    But that’s not fazing him in the slightest. He recalls a conversation with Aleis Stokes, ICBA’s senior vice president of communications, at last year’s convention, when she warned him that she would need the first draft of his speech by November.

    He laughs, “I said, ‘Aleis, that speech has been written for 10 years! This is something I’ve always wanted to do.’”

    So, while community banking may not be in Derek Williams’ blood, it’s clearly a job he was born to do.


    Family first—always

    Derek Williams and his family at his daughter Betsy’s wedding in 2022. Photo by Justen Clay

    Derek Williams has many strings to his bow, but ask him how he likes to spend his time most, and the answer is simple: with his family. He and his wife, Karen, just celebrated 37 years of marriage, and she has stayed by his side as he built his career, a fact he is keen to acknowledge, given the frequency of their moves from bank to bank as he advanced his career.

    “Her dad is a retired lieutenant colonel in the army, and she still jokes that I moved her around more than he did,” he laughs. “That’s pretty bad!” The couple have three daughters and spend as much time as they can with them, whether it’s boating near their home on Lake Sinclair or playing with their three granddaughters.


    Century Bank & Trust turns 125

    Century Bank & Trust originally opened as Merchants and Farmers Bank on March 1, 1898, in Milledgeville, Ga. In 1993, it rebranded to reflect its evolving role in the financial services industry. Today, the $365 million-asset community bank has two branch offices in Milledgeville, plus a loan production office in Greensboro and a diverse team that reflects its community.

    Community service is as much a pillar of the community bank as it has always been. In October 2021, the bank raised more than $13,000 for the American Cancer Society’s Relay for Life, and in March 2022, the bank made a $10,000 donation to John Milledge Academy to help provide scholarships for K–12 education in the local community. On March 1, 2023, it celebrates 125 years in business, with Derek Williams at its helm for the last eight.


    Roshan McArthur is a writer in California.

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  • Charles Potts: How to use data to drive bank growth

    Charles Potts: How to use data to drive bank growth

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    Photo by Courtney K/iStock

     
    By Charles Potts, ICBA


    If you’ve heard it once, you’ve heard it a thousand times: In today’s landscape, data reigns supreme. Working hand in hand with digital transformation, data provides a powerful tool for community banks. Its accessibility, readability and applicability in today’s digital-first environment has enhanced community banks’ ability to serve their customers, creating a heightened experience.

    But beyond its analysis to help you in your product journey, data can help transform your marketing efforts, offering insights into customer interests and behaviors to better align your offerings with their expectations. In fact, 73% of consumers believe companies should understand their unique needs and expectations, and 56% think offers should always be personalized.

    Fortunately, your community bank does have the information necessary to do just that. Data analysis and performance marketing do not have to be in-house skillsets. Working with trusted third-party providers to mine your data for opportunities will help you not only grow your business but better serve your customers in the process.

    For example, ThinkTECH Accelerator alum FI Works, a data-driven sales and marketing software platform, partnered with a community bank to deepen customer engagement. Through statistical and machine learning techniques, the FI Works platform estimated the probability that a customer would want a specific product. The bank then used that data to create a personalized marketing piece, providing individualized offers based on customers’ predicted preferences. The results? Following the eight-week campaign, the bank captured $25 million in new deposits.

    Or consider how another Accelerator participant, KlariVis, saved one bank up to 400 hours per month of ad hoc reporting by consolidating and aggregating data from the core and ancillary systems. With data dispersed in multiple places due to acquisitions, this consolidation yielded not only increased bank efficiency but also a way to deliver more targeted product offerings to existing clients.

    Another ThinkTECH alumni company, Fintel Connect, worked with a bank to extend its brand marketing via third-party publishers. By brokering an affiliate partner program with 25 publishers whose digital footprints matched bank targets, Fintel Connect was able to help the bank achieve tangible results, including opened deposit accounts. This approach resulted in the bank’s highest-performing marketing initiative to date—with costs significantly less than its previous pay-per-click campaigns.

    All three of these initiatives achieved impressive outcomes, yet the examples only scratch the surface of performance marketing’s potential. So, as you look to what’s next for your marketing plan, contemplate how partnering with a fintech can help you achieve business objectives. With the strong results we’ve seen, it bears repeating: In marketing, data reigns supreme.


    Charles Potts (charles.potts@icba.org) is ICBA executive vice president and chief innovation officer

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  • Market your community bank with first-party data

    Market your community bank with first-party data

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    Illustration by The Laundry Room/Stocksy

    Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent.

    By Mindy Charski


    People share important data about themselves with their community bank in myriad ways. It happens every time they open a checking account, apply for a mortgage, make a direct deposit, log into a bank’s website or chat with a banker, and more. From these actions, community banks receive data on their income, home address, email address, credit card debt, employer and financial products they want to learn more about.

    It all forms what is referred to as first-party data, or information that organizations own and collect themselves, and it’s generally considered more valuable and accurate than information that outside providers collect, or third-party data.

    “When we have first-party data, we can target much more precisely and can obviously reach those individuals one-to-one.”
    —Andrew Catalano, Austin Williams

    While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards.

    “To be able to get access to first-party data and use it strategically is probably the next big opportunity for banks,” says Eric Cook, chief digital strategist at digital marketing agency WSI Digital in Prudenville, Mich.

    First-party data for targeted marketing campaigns

    Community banks can use their first-party data to upsell and cross-sell to existing customers with highly relevant messages. “When we have first-party data, we can target much more precisely and can obviously reach those individuals one-to-one,” says Andrew Catalano, chief innovation officer of digital marketing agency Austin Williams in Long Island, N.Y.

    For example, instead of sending 20,000 mailers about a home equity line of credit to everyone within a certain radius of a branch, a bank could focus the campaign on only customers in its database who it deems may be in-market for one. “We can look at people who got a new mortgage within the last one to two years and make over X amount of dollars in income and meet whatever other qualifications,” Catalano says.

    In addition to direct outreach efforts, first-party data can be used for advertising campaigns across a variety of media, including streaming services and social media. “We can take that data and we can reach that person online,” Catalano says. “If we have an export of phone numbers or email addresses from our client, we can take that to Facebook, and Facebook can match those phone numbers and emails to user accounts and serve ads to those people specifically.”

    Banks can also employ first-party data to build predictive models that can inform their marketing efforts. These models could predict which products individual customers will need next, for example, and which customers are likely to leave the bank and should be put in retention programs, says Ryan Wilson, vice president of client relationships at Aunalytics. The South Bend, Ind.-based company can tap into bank databases, including the core processing system, to generate advanced analytics and insights.

    Data about existing customers can even help community banks improve their efforts to find new customers. “The key is to understand the profiles of the best and [more challenging] customers, which can then impact who you target for solicitation,” says Stephenie Williams, vice president, financial institution marketing product and strategy at marketing solutions company Vericast in San Antonio.

    Enhance the customer experience with first-party data

    Community banks pride themselves on offering excellent customer service and anticipating the needs of clients. They can supercharge those efforts with first-party data.

    Take online banking, for example. Community banks can welcome customers by name when they log in. In addition, banks can send a message to specific customers that congratulates them on being a candidate for a loan, Cook says. The message could include a link to a local lender’s calendar to set up a conversation. “Just make it easy for people to take the next step in that discovery process,” he says.

    Likewise, customer service associates who have data at their fingertips can play their own marketing role. “When [customers] call in, if [associates] knew that their next best product could be a CD, they can have that conversation and more intimate relationship,” Wilson says. “We know that community banks want that white glove service in the community.”

    How to activate first-party data

    Though financial institutions own a treasure trove of data, some marketing teams might not be able to determine key information like which customers are small-business owners, who uses online banking and who is unprofitable for the bank. A big reason is because those valuable insights are often siloed away in a core system that marketers can’t access.

    In addition, many marketers don’t have tools for capturing customer information themselves. They may not have customer relationship management (CRM) software, which can store customer data and handle tasks like segmenting customers and tracking leads. Or, they may lack a marketing automation system, which can help banks manage their emails and send automated messages based on how recipients engage with content.

    There could be other factors at play beyond the technical. Cook, who was once a community banker himself, says many senior managers think, “‘We don’t want to be intrusive, we don’t want to freak our customers out, we don’t want to seem greedy, we don’t want to overstep our bounds.’”

    Making the investment

    On top of that, he says many balk at the cost of the technologies. “Marketing for a lot of folks still is a necessary evil,” Cook says. “It’s not seen as an asset, income-producing activity.”

    Successfully leveraging first-party data does come with a high price tag because of the required additional tools and resources necessary to own, understand and capitalize on such data.

    “These are projects in the hundreds of thousands of dollars, ultimately, if you do it all right,” says Crystal Steinbach, digital and marketing automation manager at Mills Marketing in Storm Lake, Iowa. “But that doesn’t mean you’re taking on all of that cost at one time.” These efforts often will roll out incrementally over time, according to Steinbach.

    Extracting marketing value from first-party data can be a long, complicated and expensive endeavor. Yet, Catalano says doing so can be a strategic advantage for banks. He adds, “Even if they’re not using [first-party data] right away, but if they’re starting to collect it and starting to get proper opt-ins, those folks are at a major advantage.”


    Early considerations for implementing a first-party data strategy

    Experts offer these tips for community banks who want to leverage their first-party data:

    1. Invest in a CRM and other marketing tools that can get access to data within the core system.
    2. Prioritize data accuracy. Eric Cook, chief digital strategist of digital marketing agency WSI Digital, has a client who can’t send birthday emails to customers through marketing automation because the bank can’t determine which spouse’s email address is in its core system. Unreliable data creates missed opportunities.
    3. Take measures to protect data. “Organizations are increasingly required to do so by laws, regulations and the desire to maintain a good reputation and trust with their customers,” says Stephenie Williams of Vericast. She says banks need to understand where customer data is located and its lifecycle within the organization. They should also conduct risk assessments and put protections in place to manage risks.
    4. Get buy-in from department leaders. “Change management is a huge deal with these solutions,” says Crystal Steinbach, digital and marketing automation manager at Mills Marketing. For instance, she says before implementing a CRM, banks need a plan to incentivize employees to use it and perhaps even tie their performance metrics to CRM usage. “What our banks are forgetting is, besides all the first-party data that lives within our core … our sales and support teams are talking to people every day,” she says. “They know so much about customers that if that doesn’t get translated into data, usable data at scale, we’re not going to be able to take advantage of that either.”
    5. Adjust processes accordingly. Processes may need to change as well. For example, banks need permission to send emails with promotional content. Yet, while many banks ask for email addresses when people sign up for new accounts, they don’t ask if it’s OK to send emails. “That’s one of the big barriers we have,” Andrew Catalano, chief innovation officer of digital marketing agency Austin Williams says.

    Mindy Charski is a writer in Texas.

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  • Rebeca Romero Rainey: Our banking family

    Rebeca Romero Rainey: Our banking family

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    Photo by Chris Williams

    When we assemble at LIVE, it’s about coming together to ignite the passion for community banking on behalf of our communities in a way that moves the industry forward.

    The Hawaiian word for family is ‘ohana, and as we prepare to head to Honolulu for ICBA LIVE next month, I’m struck by how much that word describes this community. We are a family of community bankers, supporting one another and our communities through our shared mission, vision and values.

    In many cases, we’re not only a chosen family; we’re related by blood as well. Many of us are fourth- or fifth-generation community bankers, embodying a long family tradition of caring for community. We’re passing that ethos down, too. In fact, we have more children attending LIVE this year than we have in the past, and I can’t help but think of the rising community bank leaders that may be right in front of us and all they will bring to the industry.

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    Where I’ll be this month

    I’ll be sharing the community bank perspective and speaking at the Federal Reserve Bank of Atlanta’s Back to the Future: 2023 Banking Outlook Conference.

    So, it’s fitting that this year’s theme for ICBA LIVE is “Light the Fire. Light the Way.” Not only are we looking at the next generation of leaders among us; we’re also focusing on what we can do today to preserve and grow community banks’ impact. It’s never been more important to keep that flame of community banking spreading throughout the country.

    Our communities need our continued support through these complicated economic times. They need us to remain advocates for their needs. They need us to continue to serve them as people, not as transactions. So, when we assemble at LIVE, it’s about coming together to ignite the passion for community banking on behalf of our communities in a way that moves the industry forward.

    As we look at the continued pace of change, we are met with our fair share of challenges but also great opportunities. When we come together, the energy that arises helps us collectively identify the path forward. Then, we lift our heads up and address the technical and nuanced aspects of what we do with a focus on the long-term future of the industry. We create progress and momentum.

    But possibly the most rewarding part of LIVE is the opportunity to meet fellow community bankers from around the country. Those hallway conversations where we share anecdotes and make new connections exemplify who we are as community bankers. That sense of ‘ohana shines through, because in community banking we’re more than just business leaders. We are a family, and I hope to see you at LIVE to help us build the relationships that will shape the future of the industry.


    Rebeca Romero Rainey
    President and CEO, ICBA
    Connect with Rebeca @romerorainey

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  • Rebeca Romero Rainey: A new chapter

    Rebeca Romero Rainey: A new chapter

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    Photo by Chris Williams

    As we enter a new chapter and start a new financial statement cycle, know that ICBA will be there to support you with tools, resources and advocacy efforts.

    The beginning of a new year feels like a fresh start, a new chapter in our stories. We have a blank page on which we can write our narrative over the course of the year, with new milestones filling the pages ahead. And with 2023, we have no shortage of adventures awaiting us.

    Consider industry evolution. I’m amazed at the pace of change occurring in all areas of financial services, from instant payments to more digital solutions and beyond. This will be a pivotal year for embracing new opportunities and exploring how we can set ourselves up to succeed, even with looming challenges.

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    Where I’ll be this month

    I’ll be holding down the fort at ICBA headquarters, helping our government relations team as we welcome new members of Congress and gearing up for ICBA LIVE (March 12–16). Register today.

    And think about the uncertainty of the economic environment. It’s a challenge to be sure, but it’s one that community banks have previously faced with strength. Time and time again, you have demonstrated resiliency in the face of difficult financial conditions. In fact, this is when community banks shine, bringing stability to customers simply by being relationship bankers who see them and know them. Looking at it through a different lens, there’s opportunity in this economic climate: It’s a way to double down on your strengths and unique people-first approach to banking.

    Yet, amid these external influences, you may be asking, “What actions can we take to ensure we’re identifying the right next step for our bank?” That’s where ICBA can provide support. Whether it’s the information that comes in NewsWatch Today or Independent Banker, convening with other community bankers to discuss strategies at ICBA LIVE or proactive engagement with lawmakers at the Capital Summit, we offer opportunities to not just react but respond to this dynamic environment with your mission and vision at the center.

    We have increased our offerings to support you and to further differentiate our industry. For example, we have moved the ThinkTECH Accelerator in-house to ensure year-round innovation programming and find new fintech partners who are bringing to market solutions that respond directly to community bank needs. We’re expanding classes and programs provided by Community Banker University, and as the government relations team prepares to welcome new members of Congress to D.C., they are ready and excited to tell your story and ensure your voices are heard.

    So, as we enter a new chapter and start a new financial statement cycle, know that ICBA will be there to support you with tools, resources and advocacy efforts. Together, we will write our 2023 story, one that will set community banks up for success.


    Rebeca Romero Rainey
    President and CEO, ICBA
    Connect with Rebeca @romerorainey

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  • Scottsdale Community Bank: Making microloans

    Scottsdale Community Bank: Making microloans

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    Inspired by the entrepreneurship of lemonade stands, Scottsdale Community Bank created a microloan program. Photo by Brandon Sullivan

    De novo Scottsdale Community Bank set out to provide microloans to small and mid-size businesses, family organizations and nonprofits—a project that was inspired by the humble lemonade stand.

    By William Atkinson


    Name:
    Scottsdale Community Bank
    Assets:
    $28 million
    Location:
    Scottsdale, Ariz.

    Scottsdale Community Bank is the first new community bank in Arizona in 14 years, and it already has the capacity to make more than $100 million in loans.

    Why? The $28 million-asset community bank in Scottsdale, Ariz., embraces a combination of the latest technology and traditional beliefs about finance and business growth. The technology it uses allows it to maximize efficiency while minimizing costs in its operations.

    “[Small businesses] need a place that will listen to their financial needs and to their dreams of being independent, having financial security, contributing to the community and providing resources for their families.”
    –George Weisz, Scottsdale Community Bank

    But for all its embrace of technology, the community bank took its inspiration for an innovative lending program from an old-school tradition: kids’ lemonade stands.  Scottsdale Community Bank’s Lemonade Stand Loan Program offers microloans—up to $25,000 each—to small businesses and individuals who own businesses or operate nonprofit organizations.

    With its microloans, Scottsdale Community Bank offers small businesses within the community an opportunity for new growth. “They need a place that will listen to their financial needs,” says George Weisz, chair of the board, “and to their dreams of being independent, having financial security, contributing to the community and providing resources for their families.”

    The aim of the program is to help small businesses take advantage of time-sensitive opportunities where funds are needed quickly and sustain their existing organizations or reach the next level. The community bank provides the same amount of due diligence to these microloans as it does for all other loans but with ease in application and process. It also customizes the terms of the loan based on factors such as business goals and financial history.

    A business bank with personal service

    Scottsdale Community Bank, which opened in January 2022, was the result of a decade of work by Weisz and his colleagues on their vision for a cutting-edge business bank. The community bank specializes in providing top-line banking services to small and mid-size businesses, family businesses and nonprofits. The diverse board, staff and leadership team aim to implement a plan of “doing well for investors by doing good for the community.”

    “We are a dynamic bank for a dynamic community, and we conduct business in one of the fastest-growing areas of the nation,” Weisz says. “We are changing the face of business banking in Arizona by combining cutting-edge fintech technology with true relationship banking.”

    Besides using the latest technology, Scottsdale Community Bank relies on truly personal service. In fact, every client has the cellphone numbers of Weisz and bank president Neill LeCorgne.

    As well as being the inspiration for Scottsdale Community Bank’s microloan program, the humble lemonade stand has special significance for Weisz, who has had a miniature model of one in his office for more than 40 years.

    “It reminds me of my roots in many ways,” he says. “My first exposure to business, when I was probably six or seven years old, was hawking lemonade in front of our home, earning a small amount to give me a feeling of accomplishment and teaching me the value of earning money and saving money.” It also helped build confidence, people skills and trust, he says.

    Never out of sight

    The model, one of his most prized possessions, is a constant reminder for Weisz of the importance of interacting with people, gaining confidence and respect for others, starting an enterprise and the hard work involved in success. Since childhood, Weisz has always firmly believed and told anyone who will listen: “Never pass up a lemonade stand.” He explains his reasoning: “One never knows whose life one might change, encourage or help succeed by buying a cup or a generous pitcher of that sweet elixir and having a nice conversation.”

    “We have a vision of public-private partnerships, which, if created appropriately, can be a win-win for both local governments and their communities.”
    —George Weisz, Scottsdale Community Bank

    Since the Lemonade Stand Loan Program is a recent introduction, it’s still too early to gauge its success. However, it has already generated interest among Scottsdale’s business community. In the meantime, the community bank is meeting with local business associations and government entities with the goal of creating a consortium of community banks to extend microloan opportunities to local businesses and organizations.

    Scottsdale Community Bank leadership has also met with government entities to see how community banks can creatively partner with state and local agencies to provide microloans to small businesses throughout the community.

    “We have a vision of public-private partnerships, which, if created appropriately, can be a win-win for both local governments and their communities,” Weisz says. “In fact, we have several revitalization areas in which simple microloans may provide the horsepower for small businesses to survive and then thrive.”


    Expanding the lemonade stand

    Something So Worth It—a nonprofit organization in Phoenix, Ariz., that raises funds to sponsor activities for children with severe medical challenges—shares the bank’s love for the lemonade stand concept.

    After learning that the nonprofit hosts lemonade stand fundraisers across the Phoenix metro area once a year, George Weisz, chairman of Scottsdale Community Bank, reached out. The community bank wanted to partner and help the organization meet its goals, Weisz says, and a meaningful relationship formed.

    At Scottsdale Community Bank’s grand opening at the beginning of 2022, Something So Worth It’s founder, Allison Lefebvre, set up a full-sized lemonade stand in the bank’s lobby to advertise her organization and its events.

    “It is a perfect fit,” Weisz says, “especially since our bank also specializes in helping nonprofit organizations.”


    William Atkinson is a writer in Illinois.

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  • Brad M. Bolton: Passion for LIVE

    Brad M. Bolton: Passion for LIVE

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    Photo by Chris Williams

    [ICBA LIVE is] an opportunity to continue training up the next generation, so I would encourage community bank leaders to join us and bring your rising community continuators with you.

    The passion I have for community banking was born at ICBA LIVE 2011, which was my first ICBA convention as an adult. I thought I already loved community banking, but I didn’t realize how much until then. Thousands of community bankers convening in one room; motivating videos playing; leaders of the association delivering speeches of who we are and why it matters; keynote speakers inspiring with stories of beating the odds and thriving. It gets your blood pumping, and once you go to one, you’ll never be the same.

    Because when community bankers assemble, remarkable things happen. We realize that we’re all facing the same challenges and opportunities and recognize that we’re all part of something bigger. We share firsthand experiences, advice and support to help each other succeed.

    For example, when my bank was looking to replace our core, we spoke with potential partners in the expo hall, but we also talked to bankers who had used those solutions. In fact, a casual conversation between our bank’s CFO and another banker led to us leaving LIVE with the name of a consultant we ended up using to assist us with the core search. We’ve also found social media monitoring and rewards checking products through recommendations from our peers at LIVE.

    My top three

    Ways to make the most of ICBA LIVE

    1. Attend all social and education events to meet your peers and learn
    2. Download the app and plan your schedule in advance
    3. Purchase your auction ticket and support ICBPAC

    There also is no better educational event for community banks. It’s an opportunity to continue training up the next generation, so I would encourage community bank leaders to join us and bring your rising community continuators with you.

    From a business perspective, the experiences you have at LIVE ensure your bank grows and evolves. The ideas we pick up from the program, lessons-learned conversations and new knowledge of today’s landscape all stem from LIVE’s educational sessions and networking events. There simply is nothing better than being together in person, and the convention is carefully crafted to set us up for success.

    But above all, ICBA LIVE is like a homecoming. I think back on my own journey, walking into that first convention knowing no one except people from my home state, and now I have banker friends throughout the country. It’s like a big family reunion that grows each year. It helps me remember that we are all connected, standing for a mission bigger than ourselves, serving as protectors of Main Street. It makes me proud to be a community banker.

    So, when you attend LIVE in Hawaii this year, make sure you look me up. I’ll be the guy exuding enthusiasm for this community, and I would love to meet you. I look forward to seeing you there!


    Brad Bolton, Chairman, ICBA
    Brad Bolton is president and CEO of Community Spirit Bank in Red Bay, Ala.
    Connect with Brad @BradMBolton

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  • Charles Potts: Assesing potential fintech partners

    Charles Potts: Assesing potential fintech partners

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    Photo by Rido/Adobe

    Maximizing each step in the innovation journey, including the fintech evaluation process, will set you on the right path to a fruitful fintech partnership.

    By Charles Potts, ICBA


    When it comes to innovation, understanding how we do it may be even more important than why. With technology upgrades and customer experience consistently ranking as chief priorities for community banks, there’s no question that innovation serves as a strategic imperative. But the best tactical implementation approach remains uncertain.

    In truth, the answer comes down to finding the right partner. And you’ll want to maximize each step in the innovation journey, including the fintech evaluation process. Ensuring you have the answers to the following three questions will set you on the right path to a fruitful fintech partnership:

    1. Does the solution resonate with a need at your bank? Many fintechs have flashy offerings, but if what they provide doesn’t instantly solve a problem for your bank, it isn’t an immediate fit. Prioritize deeper engagement with those companies that offer solutions that fit your business needs, address the challenges you face and provide the opportunities you’re looking for as a bank.
    2. Who within your bank needs to be engaged? Once you’ve been intrigued by a product demo, you need a deeper dive into the solution. Bringing in your internal subject-matter experts from day one will make it more efficient. Depending on the product, you may need technology leaders, marketing experts, risk and compliance teams, back-office operations, customer support representatives, and other team members engaged in the decision-making process, so loop them in early for the biggest benefit.
    3. Who’s using the solution, and where are the referenceable use cases? Even when you’re engaging at the earliest stages of a new product, fintechs will have proof of concept and pilot examples. Lean on those references and reach out to peers who are using the solution. Those conversations will give you a better understanding both of cultural fit and where the pitfalls may lie.

    These questions are a good starting point as you engage in vendor discussions, so the sooner you start, the more you can maximize your time. And, with ICBA LIVE around the corner, these questions have the added benefit of preparing you for the all-star ThinkTECH Accelerator showcase, where select alumni will demonstrate their solutions.

    In addition, information from ICBA’s new digital transformation education series, which is a part of Community Banker University and will be unveiled at LIVE, will provide guidance to support the next steps in fintech engagements.

    This is the year of innovation in action. At ICBA, we’re upping our innovation game, and we know you’re ready to roll up your sleeves and do the same. We’re entering the phase of implementation, where the question becomes not why innovate, but how. And in today’s landscape, that’s precisely where we need to be.


    Charles Potts (charles.potts@icba.org) is ICBA executive vice president and chief innovation officer

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