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Jessie Quinn
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The holidays wouldn’t be the holidays without Lifetime Christmas movies, and we found the best way to stream this year’s festive original films starting at $1.
Lifetime‘s “It’s a Wonderful Lifetime” event started on November 29, with Christmas Everyday led by Brandy Norwood, who’s one of the network’s many A-list actors featured on its 2025 Christmas movie lineup. Other recognizable names include Vivica A. Fox, Jackee Harry, Nischelle Turner, Tyler Hinton, and Ariel Kabbel. The 2025 Lifetime Christmas movie lineup also welcomes James Lafferty, best known for playing Nathan Scott on One Tree Hill, who’s set to star in his first Lifetime movie, A Pickleball Christmas.
If you don’t have cable, don’t worry because we have you covered. Read on for how to watch Lifetime’s 2025 Chritmas movies online for cheap to stream the festive flicks all season long.
Sling is a StyleCaster sponsor, however, this article was independently written by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
Watch Lifetime Christmas movies
Lifetime Christmas movies air on Lifetime, which is available to stream on services like Sling TV. Sling offers three monthly plans with Lifetime: Sling Orange, which starts at $45.99 per month; Sling Blue, which starts at $50.99, and Sling Orange + Blue, which starts at $65.99 per month.
Sling has a current deal where new subscribers can also sign up for Sling Orange’s Day Pass for $1. (The usual price is $4.99). Sling also offers a Weekend Pass of Sling Orange for $9.99, and a Week Pass for $14.99. Sling also has another current deal where new subscribers can sign up for Sling Orange + Blue for 50 percent off their first month, which brings the price down fo th to $33.
As for which of Sling’s plans is right for you, Sling Orange offers more than 30 channels, as well as the ability to stream on up to one devices at one time; and Sling Blue offers more than 40 channels, as well as the ability to stream on up to three devices at one time. Sling Orange & Blue, for its part, offers more than 50 channels, the ability to stream on up to three devices, as well as everything included in Sling Blue and Sling Orange. Read on for step-by-step instructions on how to watch Lifetime Christmas movies with Sling.
Saturday, Nov. 29
Christmas Everyday
Premieres: 8pm ET/PT
Stars: Brandy Norwood, Sy’rai Smith, Debbi Morgan, Robert C. Riley, Jeffrey Bowyer-Chapman
Logline: Following the death of her father, Fancy (Norwood) has been more determined than ever to uphold her father’s cherished Christmas traditions as her mother Evelyn (Morgan) has also begun losing her sight. But things aren’t a smooth ride as Fancy simultaneously is planning her bridezilla baby sister, Belle’s (Smith), wedding. When a water pipe bursts and disrupts the fairytale wedding plans, Fancy finds herself unexpectedly drawn to the rugged, yet charming, contractor Jaylen (Riley) who is tasked with renovating the house. Through all the chaos, she learns valuable lessons about faith, family, and the true meaning of Christmas.
Holiday in Happy Hollow
Stars: Vivica A. Fox, Jackée Harry, Chelsea Rose Brooks, Austen Jaye
Premieres: 10pm ET/PT
Logline: Kayleigh Brooks (Brooks) is a driven, no-nonsense digital advertising executive who thrives on competition, while her counterpart, Darren Morgan (Jaye), is a laid-back strategist with a creative flair. Their boss, Monique (Fox) puts them together to come up with a fun and festive spin on a holiday sales pitch for their top client, Santa’s Pajamas. Sparks fly — not only in the office but in their rivalry to nail the pitch. Kayleigh wants it all, and Alex is determined to win — no matter the cost. As they battle it out, their personal lives collide with their professional ambitions, and neither expects that the key to success might just be each other. From a Christmas toy drive to a family dinner full of surprises where Kayleigh introduces Darren to Denise (Harry), her mom, the two clash and connect in a series of moments that are both funny and heartfelt. But when their competition turns into something more, will their growing feelings for each other survive the pressure?
Thursday, Dec. 4
Do You Fear What I Fear
Premieres: 10pm ET/PT
Stars: Ciara Hanna, Josh Henderson
Logline: When Claire (Hanna) lands her dream job in the city, she thinks she’s finally escaped her picture-perfect Christmas hometown. But her fresh start turns chilling when eerie holiday decorations begin appearing in her apartment… each one a message from someone who knows her too well. Who is the dangerous “Secret Santa” watching her? Is it her charming new neighbor? The ex who won’t let go? To find out, Claire will have to turn the tables and set a trap of her own.
Friday, Dec. 5
Jingle All the Way to Love
Premieres: 8pm ET/PT
Stars: Erin Agostino, Romaine Waite
Logline: Andi Kelton (Agostino) receives a lucky sleigh bell from a handsome stranger at a New Year’s party, only to pass it on. Years later, now a lawyer, Andi wins a radio contest where the host, Jake (Waite), turns the story of the sleigh bell and stranger into a segment, as listeners help track down her mystery man before Christmas.
A Christmas Cookbook
Premieres: 10pm ET/PT
Stars: Ashley Newbrough, Franco Lo Presti
Logline: Newly single at Christmas, Veronica Cearley (Newbrough) finds unexpected comfort in The X-Mas Club — a festive group of food lovers who cook, give back, and celebrate the season solo. But when sparks fly with the club’s warm-hearted founder, Cullen Murdock (Lo Presti), she realizes that the best part of Christmas might not be the food or the traditions — but the people who feel like home.
Saturday, Dec. 6
Deck the Hallways
Premieres: 8pm ET/PT
Stars: Loretta Devine, Naika Toussaint, Jamie M. Callica
Logline: Zoe (Toussaint), a Bay Area tech exec, returns to Chicago to visit her grandmother Agnes (Devine), who’s traded old traditions for bold new adventures — including canceling the cherished holiday party her late husband started. Missing the festive warmth of her childhood, Zoe teams up with her charming childhood crush, Jace (Callica), and their fifth floor neighbors to revive the celebration. As sparks fly between Zoe and Jace, a last-minute cancellation threatens the fun, but Agnes steps up. Together, the building rallies for a joyful Christmas Eve — showing that holiday spirit, new memories, and maybe even new love are made by those bold enough to keep traditions alive.
Merry Missed Connection
Premieres: 10pm ET/PT
Stars: Emily Alatalo, Andrew Bushell
Logline: Marie (Alatalo) has it all, including an in-depth account of her life from the last 24 years. So, when she goes to a speed dating event in a last-ditch effort to find a man to take home for Christmas, she takes her diary with her, complete with her list of dos and don’ts she’s compiled over the years, just for reference. But in the midst of the event, she puts her diary down and picks up the wrong one. Will the star-crossed diaries and potential soulmates find their way back to each other for Christmas?
Friday, Dec. 12
A Runaway Bride for Christmas (working title)
Premieres: 8pm ET/PT
Stars: Nischelle Turner, Mark Ghanime
Logline: When runaway bride Emma (Turner) seeks refuge in the only town she’s ever called home, she unexpectedly falls for her former high school crush, Mitch (Ghanime) — who’s hiding his own heartbreak. But when her ex arrives, determined to win her back, she must decide if she’s brave enough to risk her heart again before Christmas.
Christmas in Alaska
Premieres: 10pm ET/PT
Stars: Emma Johnson, Marcus Rosner
Logline: Rival journalists competing for the same lucrative promotion find themselves stuck together in snowy Alaska after their plane is forced to make an emergency landing. As Megan (Johnson) follows her young son’s festive bucket list, and Oliver (Rosner) puts his family issues aside to help save his sister’s inn, they find themselves caught up in a totally unexpected Christmas romance.
Saturday, Dec. 13
Thank God: Christmas at Keller Ranch
Premieres: 8pm ET/PT
Stars: Arielle Kebbel, Tyler Hilton
Logline: Executive produced by Kane and Katelyn Brown, Thank God: Christmas at Keller Ranch follows pro-hockey player Wes Campbell (Hilton), who suffers an injury during a high-profile game just three weeks before Christmas and is referred to Keller Ranch in Nashville to recover. There he meets no-nonsense rancher Maggie Keller (Kebbel), a single mom to son Dawson (Eshan Lyall) and equestrian-assisted therapist. Despite his initial skepticism, Wes is desperate to return to the ice and decides to give equine therapy a shot. As Maggie manages to break down Wes’ walls, he also helps her heal from the grief of her husband’s death. But as an unexpected romance blossoms between the two, will it go the distance or is it just a holiday fling?
Rodeo Christmas Romance
Premieres: 10pm ET/PT
Stars: Rebecca Dalton, Corey Sevier
Logline: When fiercely independent equestrian, Emma (Dalton) finds herself ranch-sitting for a friend while caring for her injured horse over Christmas, she clashes with a brooding veteran, Noal (Sevier) — only to discover that the magic of the season may be what they need to heal their hearts.
Friday, Dec. 19
Sweet Holiday Romance
Premieres: 8pm ET/PT
Stars: Erin Karpluk, Christopher Russell
Logline: Amanda (Karpluk), a world-renowned pastry chef, is worried she’s losing her edge. Wanting to reclaim her title as the Queen of Christmas Cookies, she enters the Chicago Christmas Market Christmas Cookie Competition, which requires that bakers pair up with other businesses to create the best confections. Knowing she’ll find inspiration in her hometown of Paisley, Amanda decides to pair with The Little Shop of Fudge, a staple in the community. Little does she know, the owner, Jackie, has left her handsome nephew, Simon (Russell), in charge of operations and he doesn’t have a clue about making fudge. With Jackie away, Simon and Amanda must work together to recreate Jackie’s world-famous fudge in time for the competition, learning that their opposite philosophies just might make for a sweet and savory romance.
Saturday, Dec. 20
A Pickleball Christmas
Premieres: 8pm ET/PT
Stars: James Lafferty, Zibby Allen
Logline: Fresh off the biggest win of his career, tennis star Luke Hollis (Lafferty) heads home to Florida for Christmas, only to discover his family’s racquet club is on the verge of being sold. Teaming up with Caroline (Allen), the club’s pickleball coach, Luke reluctantly agrees to compete in a high-stakes holiday tournament that could save the club. As sparks fly both on and off the court, Luke realizes the greatest victory might just be love, family, and a new chapter at home.
Lifetime Christmas movies are available to stream with Sling.
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Jason Pham
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Ralph Lauren just launched its steepest sale of the year, with up to 30 percent off select winter coats, sweaters, accessories, and everything else you’ve been eyeing on their site lately. If you’ve noticed Taylor Swift stepping out in Ralph Lauren lately, consider it your sign to at least browse. (There’s no harm in browsing, right?) Whether you’re shopping for holiday gifts or treating yourself to a little something special, now’s the time — the classics are marked way, way down.
Best Shirt: Classic Fit Oxford Shirt, $89.60 (was $128)
Best Coat: Wool-Blend Wrap Coat, $280 (was $400)
Best Sweater: Wool-Cashmere Turtleneck Sweater, $278.60 (was $398)
Best Layering Top: Stretch Jersey Turtleneck, $55.65 (was $79.50)
Best Bag: Shearling-Trim Bradley Crossbody Wallet, $175 (was $250)
Best Shoes: Allyson Pebbled Leather Bootie, $129.50 (was $185)
Best Gift for a Man: Striped Wool Sweater, $138.60 (was $198)
best shirt
Classic Fit Oxford Shirt
On Sale 30% off
best coat
Wool-Blend Wrap Coat
On Sale 30% off
best sweater
Wool-Cashmere Turtleneck Sweater
On Sale 30% off
best layering top
Stretch Jersey Turtleneck
On Sale 30% off
best bag
Shearling-Trim Bradley Crossbody Wallet
On Sale 30% off
best shoes
Allyson Pebbled Leather Bootie
On Sale 30% off
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Megan McCarty
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All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Today is the day—Black Friday is here with the best deals on everything from designer styles to podiatrist-approved sneakers from HOKA. With coveted styles like the Clifton 10 and Bondi 9 sneakers, HOKA is offering an exclusive, members-only savings event with 20% off sitewide.
If you’re not a member, don’t stress. You can join for free today and take advantage of the HOKA sale ASAP.
Want in on this HOKA Black Friday sale? Becoming a HOKA member is super easy and completely free. Plus, it will get you access to free shipping and allow you to earn rewards on your purchases today and in the future. Click here to sign up.
From Black Friday (Nov. 28) to Cyber Monday (Dec. 1), HOKA is treating its members to 20% off all styles, including Taylor Swift’s favorite sneakers, the Clifton 10s, as well as other must-have styles like the Bondi 9 and Challenger 8. You can even snag the brand’s cozier styles, like the Kaha 2 Frost Moc GTX for less.
Cyber Monday (Dec. 1), HOKA is offering an additional excuse to shop, too. When you spend $200+ on sneakers, you get a free pair of HOKA socks with you purchase. In addition to this HOKA Black Friday sale, shop the HOKA sale section for some good sneaker deals on select styles.
Aside from HOKA’s site, you can snag good sneaker deals from a variety of retailers!
REI
Nordstrom
Dick’s Sporting Goods
Amazon
Clifton 10
On Sale 20% off
Sizes Available: 4-12
Colors: 15
Sizes Available: 4-12
Colors: 14
Challenger 8
On Sale 20% off
Sizes Available: 5-12
Colors: 6
Sizes Available: 5-12
Colors: 7
Sizes Available: 5-11
Colors: 2
Kaha 2 Frost Moc GTX
On Sale 20% off
Sizes Available: 5-11
Colors: 4
Elite Terrain System Kaha 3 Low GTX
On Sale 20% off
Sizes Available: 5-15.5
Colors: 1
Speedgoat 6 Studio Proba
On Sale 20% off
Sizes Available: 5-15
Colors: 1
Skyward Laceless
On Sale 20% off
Sizes Available: 5-12
Colors: 4
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Jessie Quinn
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All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Quince so rarely goes on sale throughout the year, so when I catch whiff of a full-on Black Friday sales event, I make sure to properly prepare and shop the deals. After all, Quince prices are already purposefully low, so it’s understandable why the brand wouldn’t want to offer too many deals—but today is an exception.
Here at StyleCaster, we’ve been testing Quince extensively over the past several years (read through our favorite Quince products here), so we do think of ourselves as Quince shopping experts. Black Friday shopping can feel overwhelming, so we broke down what’s worth it from Quince’s event.
Quince’s one-day-only Black Friday Early Access technically dropped November 21, but if you missed it, don’t stress. Quince is hosting an even better Black Friday event on November 28, with up to 30 percent off select items like this YSL quilted crossbody dupe, 100 percent cotton fisherman sweater, meant-for-freezing temps down puffer, and so much more. The only catch is that it’s 24 hours only, so make sure to add everything you want to cart and check out quickly. Since Quince rarely hosts sales, it’s very likely inventory is limited, as well.
Every category gets the Black Friday treatment this year: Women’s and men’s clothes, accessories, home, jewelry, kids and babies, and maternity picks all have discounts.
Italian Leather Quilted Crossbody Bag
On Sale 15% off
This quilted crossbody bag is a convincing YSL dupe that looks and feels high-end. It’s the perfect size for a going out bag, yet is just casual enough for everyday wear. Made with Italian leather, it’s also built to last.
14K Gold Lab Grown Diamond Tennis Bracelet
On Sale 15% off
As a shopping editor, I feel like I’ve been sitting on the best-kept jewelry secret that is lab-grown diamonds. They’re virtually the same thing as natural diamonds, but a quarter of the price. Quince has some really stunning jewelry pieces in real gold (not plated!) adorned with quality lab-grown diamonds. This tennis bracelet makes for an impressive gift for sure.
100% Organic Cotton Fisherman Boatneck Sweater
On Sale 16% off
The easiest fall-to-winter uniform is a perfectly slouchy sweater like this one, and some jeans. Easy. Elevated. Effortless. The 100 percent cotton material is soft, breathable, and begging to be layered with a button-up for a cute in-office look.
Stretch Crepe Trench Coat
On Sale 10% off
Every woman needs a trench coat in her closet: It’s a quiet luxury-coated piece that’s classy, timeless, and looks good with everything. Since this one has some stretch (thanks to the spandex material), it’s extra comfortable for longer wear time.
Responsible Down Puffer Jacket
On Sale 10% off
I have and love this down puffer jacket, which is designed for intensely cold weather (down to -48 degrees Fahrenheit). The insulation is top-tier, and the fabric is wind and water resistant/repellent. The fleece-lined hand-pockets and thumbholes are also really nice features (especially on dog walks!).
100% Washable Silk Maxi Skirt
On Sale 10% off
Quince may be known for their cashmere, but their other specialty is washable silk (aka, the best kind of silk). Made from 100 percent mulberry silk, this skirt could look so stunning paired with a boxy sweater and some sneakers. I’m snagging a few because the style is so versatile and timeless.
Cotton Cashmere Ribbed Sleeveless Midi Dress
On Sale 17% off
A dress that feels like sweatpants and looks like something Hailey Bieber would lounge in? Count me in—especially since it’s on sale.
Flowknit Mid-Rise Joggers
On Sale 13% off
These are soooo similar to the Vuori joggers, but they’re a fraction of the price. These are soft, moisture-wicking, and ideal for workouts and lounging. I always make sure to stock up on some fresh joggers, as they’re my at-home uniform of choice.
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Gina Vaynshteyn
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This year marks the 99th Macy’s Thanksgiving Day Parade, and the celebration promises to be as grand as ever. Nearly a century after Macy’s employees first marched through Manhattan streets, the parade continues to draw massive audiences who wouldn’t dream of skipping this Thanksgiving morning tradition. Whether you’re watching for the balloons, the performances, or simply the nostalgia, figuring out how to watch the Macy’s Thanksgiving Day Parade has never been simpler—and several options won’t cost you anything.
Watch the Macy’s Thanksgiving Day Parade
The parade’s first appearance in 1924 was a gamble that paid off spectacularly. Macy’s staff organized a march to Herald Square featuring festive floats, costumed workers, and live animals on loan from the Central Park Zoo. A quarter of a million people showed up to watch, instantly turning the event into an annual must-see. The parade now shares its place among America’s oldest Thanksgiving traditions.
NBC transformed the parade into a national event when it began broadcasting in 1953, bringing the Herald Square festivities into living rooms nationwide. The modern broadcast takes place from 8:30 a.m. to noon each Thanksgiving, showcasing enormous character balloons, celebrity-studded performances, and elaborate floats. Through all the changes and growth, one element remains: Macy’s employees continue to participate in the parade, honoring the workers who started the tradition nearly a century ago.
Want to watch the 2025 parade from home? Read on for your complete streaming guide, including multiple free viewing options.
The Macy’s Thanksgiving Day Parade 2025 airs on Thanksgiving Day, November 27, 2025, from 8:30 a.m. to 12 p.m. ET on NBC. NBC is available through several streaming services that offer free trials, allowing you to watch the parade without any upfront costs. DirecTV Stream stands out as a top recommendation for comprehensive coverage, offering NBC across Entertainment, Choice, Ultimate, and Premier packages with a five-day free trial, featuring monthly plans that start at $84.99 after promotional periods conclude. Fubo also delivers strong sports and entertainment coverage, with NBC included in the Pro package at $84.99 per month with a seven-day free trial, providing extensive channel options for households wanting diverse programming alongside major network content. Lastly, NBC is included on Hulu + Live TV, which offers a three-day free trial with monthly plans starting at $82.99, delivering extra value through bundling Disney+, Hulu, and ESPN+ with live television access.
For those unable to catch the broadcast on NBC, the parade will also stream on Peacock, though Peacock does not currently offer a free trial. Premium plans start at $10.99 per month.
EDITOR’S CHOICE
Watch the Macy’s Thanksgiving Day Parade with DirecTV Stream
– Five-day free trial
– Includes local networks and 90+ channels
BEST FREE TRIAL
Watch the Macy’s Thanksgiving Day Parade with Fubo
– Seven-day free trial
– Includes local networks and 200+ channels
BUNDLE PICK
Watch the Macy’s Thanksgiving Day Parade with Hulu + Live TV
– Three-day free trial
– Includes free Hulu, ESPN+, and Disney+ plans
The 2025 parade takes place in New York City, beginning at West 77th Street and Central Park West at 8:30 a.m. ET on Thanksgiving Day before concluding at Macy’s Herald Square flagship store on 34th Street around noon. The route covers 2.5 miles throughout Manhattan.
Read on for a full list of acts performing in the Macy’s Thanksgiving Day Parade 2025.
Musical Performers & Special Guests
Special Appearances
Broadway Performances
Dance Groups & Performance Groups
Marching Bands
Read on for a full list of balloons in the Macy’s Thanksgiving Day Parade 2025.
New Character Balloons for 2025
Returning Character Balloons
Balloonicles
Read on for a full list of floats in the Macy’s Thanksgiving Day Parade 2025.
New Floats for 2025
Returning Floats
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Jenzia Burgos
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Megan McCarty
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All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Skincare treatments are so fun to learn about, and even more fun to try out for yourself. But! Anyone who has dabbled in the beauty industry knows: Treatments get really expensive, really quickly. That’s why it’s so important to keep up with your daily skincare needs (like cleansing, exfoliating, and treating) at home so you can stave off expensive, in-office treatments for longer.
But with daily innovations come new ways to experience treatments at home, and one treatment our parenting editor, Rita Templeton, recently tested out is the Qure Micro-Infusion at-home kit that delivers micro-infusion skincare without ever stepping outside.
Qure Skincare is perhaps best known for its customizable, FDA-cleared LED mask, the Q-Rejuvalight LED Mask. This mask quickly went viral on TikTok, which led customers to more of their products, like this micro-infusion kit.
Yes, you’re in luck because Qure is on sale this very second for Black Friday. In fact, Qure is currently having a 26 percent off site-wide sale. You can get the Qure Micro-Infusion System for up to 67% off, as well as the Line Refine Bundle Pro for 55% off (and so many other bundles for dark spots and acne are marked down, as well). Head straight to checkout with any of these bundles in your cart because these discounts are too steep to pass up, and all three sets are running low on inventory as we speak.
Qure Micro-Infusion System
Qure Line Refine Bundle Pro
On Sale 50% off
Qure Line Refine Bundle Essentials
On Sale 32% off
The Qure Micro-Infusion system uses 24K gold 0.5mm needles to “stamp” the skin, creating small cuts into the skin’s surface, which is said to allow the deeper penetration of skincare products. The brand says the needles that are used are thinner than a strand of human hair, so you will virtually feel nothing as you stamp it across your skin (although our testing editor didn’t fully agree with this—more on that below).
According to Deeptej Singh, MD, a board-certified dermatologist and founder of Sandia Dermatology, “both home and in-office micro-infusion systems can create controlled, standardized injury, and the hope is that both are done in a sterile environment to reduce the risk of infection.” For this reason, it’s very important to follow the instructions if you’re using an at-home device, and to make sure that you never use the same system twice if you personally choose to try an at-home system. The Qure Micro-Infusion system comes with multiple disposable needles, so you won’t be re-sticking yourself twice.
“Small micro trauma alone, so long as it is not in conjunction with inflammation, can stimulate a non-specific collagen response that is good for the skin,” says Dr. Singh. You should always check with your derm before beginning a treatment like this, though (especially if you’ve never tried a micro-needling treatment before). Most derms will say that going in-office is a safer route if you’re afraid of damaging your skin or spreading infection at home. Therefore, it’s up to each individual if they want to try out a micro-infusion system in the comfort of their own space.
“When it comes to beauty products and treatments, I will try anything once—and I’ve tried a lot of things. However, I’ve never tried micro-infusion, so I was stoked at the opportunity to try Qure out. I made sure to take a ‘before’ picture so I could compare.
I was impressed by how professional the Qure kit looked, and I felt a little bit like a scientist as I poured the contents of the serum vial into the bottle. (It came with two different serums: Rejuvenating and Hydra-Soothing; I used the Rejuvenating on my first treatment and the Hydra-Soothing on my second.) It also came with multiple disposable needle heads, which I appreciated from a hygienic standpoint, being able to use a fresh one with every treatment.
Not gonna lie, I was a little nervous; even though the needles are teeny-tiny—thinner than a human hair!—I was still puncturing my face, which didn’t exactly sound like a picnic. I had zero idea of what to expect. But when I started the treatment, I realized it wasn’t so bad. Was it completely painless? Nope. But if you ever wax or pluck your eyebrows, for example, it’s about that level of pain. Definitely tolerable.
When you’ve made a couple of passes over your skin, you pat in any remaining serum. I felt like I had a lot left over, and I’m not sure how much is normal, but I probably only used about half of it during the treatment itself. Still, I used the rest on my skin; it’s very silky-feeling and has a light, pleasant scent.
After the treatment, my skin felt a little warm and sore, almost like a sunburn. But you do the treatments right before bed, and by the time I woke up in the morning, there was no redness or pain at all. I did have a few minuscule scabs (we’re talking pinprick-sized) here and there, but nothing that would be visible if you weren’t looking for it.
Two weeks later, as advised, I did the second treatment. This photo was taken two days afterward.
After two treatments, I can’t exactly say I’m completely blown away by the results. That being said, though—I’ve only had two treatments. As a longtime regular user of skincare products and gadgets, I know that it takes time, patience, and repeated efforts to see a change. I didn’t see a huge difference in my fine lines or anything (I’m 43, though, so lines are gonna line), but I do feel like my skin got a little bit of a radiance boost. And perhaps the biggest shocker of all was that my husband, who is oblivious to the fact that I was even doing this, told me my skin looked ‘young.’ I’ve been with this man for 26 years, and he has literally NEVER said a word about my skin, so I consider that a win.”
As you can see, after a month of using Qure, my complexion is brighter, and all redness has pretty much diminished. I do see a slight reduction in fine lines (especially the ones that run from the side of my nose to the corners of my mouth), and my skin seems more luminous overall.
“After my first initial product trial, I liked Qure so much that I purchased more, and plan to continue doing so in the future (they do have some pretty good—and pretty frequent—sales!). I find that my fine lines have softened a bit, but what I like most about Qure is the glow it gives me post-treatment. I usually do it in the evening, and by the next day, my cheeks are a little flushed-looking. By two days after treatment, there’s just a radiant look that I love. If I have a special occasion, I will microneedle two days before.
Here’s a photo of my skin, a little zoomed out so you can see the bigger picture. Considering a) I will be 45 in a few short months, and b) I spent the entirety of the ’90s slathering myself with baby oil and lying out in the sun, I’d say it ain’t too shabby.”
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Brittany Leitner
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On October 19, 2025, thieves disguised as construction workers stole eight pieces of French Crown Jewels valued at €88 million from the Louvre Museum in Paris, France, in a scheme now known as the Louvre Heist. The heist was covered by hundreds of news publications around the world, but it wasn’t until now that it was explored in a documentary.
The Louvre Heist: Minute by Minute documentary follows the seven-minute scheme that was the first art theft at the Louvre since the painting Le chemin de Sèvres was stolen in 1998. The documentary is by Pioneer Productions, the same company behind popular documentaries like Hulu’s Mother Undercover and National Geographic’s Wild In the Womb: Animal Babies.
The documentary includes exclusive witness testimony, expert forensic analysis, and detailed graphic reconstructions that follow the moment the thieves infiltrated the Louvre’s perimeter and disappeared with the priceless jewels. The feature, which also features witnesses, criminologists, former security officials, and art historians, explores theories as to why the thieves targeted the Apollo’s Gallery at the Louvre, specifically, who was behind the plan, and which fatal flaws in the scheme led to two suspects’ arrests.
“This cinematic-level heist stunned the world, and we’re breaking it down minute by minute,” Howard Lee, Chief Creative Officer of US Networks and President of Discovery Networks, said in a statement. “With exclusive footage and real-time storytelling, this special delivers the kind of jaw-dropping, edge-of-your-seat experience Discovery does best.”
Read on for how to watch the Louvre Heist: Minute by Minute documentary for cheap if you don’t have cable or a TV.
Sling is a StyleCaster sponsor, however, this article was independently written by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
Watch Louvre Heist: Minute by Minute
Louvre Heist: Minute by Minute airs on the Discovery Channel, which is available to stream on services like Sling TV. Sling offers two monthly plans with Discovery: Sling Blue, which starts at $50.99, and Sling Orange + Blue, which starts at $65.99 per month. Sling also has a current deal where new subscribers can sign up for Sling Orange + Blue for 50 percent off their first month, which brings the price down to $33.
As for which of Sling’s plans is right for you, Sling Blue offers more than 40 channels, as well as the ability to stream on up to one device at a time. Sling Orange & Blue offers more than 50 channels, the ability to stream on up to three devices, and everything included in Sling Blue, as well as Sling’s third plan, Sling Orange. Read on for step-by-step instructions on how to watch Louvre Heist: Minute by Minute with Sling.
Louvre Heist: Minute by Minute airs on November 26, 2025, at 10 p.m. ET/PT and 9 p.m. Central on the Discovery Channel.
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Jason Pham
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All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Everyone tells you that you *will* lose your hair about four months postpartum. They will tell you this kindly and sympathetically, over and over again. You will probably ignore them, because you think that can’t happen to you! You had the thickest, most lush hair pre-pregnancy, so there is no way you’ll lost that much hair. They’re lying liars. They’re exaggerating.
But then you’re four months postpartum, and your strands are coming out in clumps. You cry in the shower because you are so tired and you are losing so much hair. You start researching hair growth supplements at three a.m. rocking the baby to sleep. You come across Nutrafol, and it is the most widely-loved hair pill on the market. You start taking it. A few months later, you see baby hairs come back in droves. One year postpartum, your hair is back to its thick ponytailed self.
Nutrafol (for Women 18-44)
On Sale 25% off
Is this my story? Yes! Yes, it is. I know ball. People (including myself) do love Nutrafol because it’s one of the only clinically-backed (read this 2018 non-Nutrafol sponsored study here and this 2020 study here) OTC hair growth supplements, and it’s also widely liked by many of the mom groups I’m part of on Facebook (which is saying a lot, because it’s not like these Facebook users get commission).
The only catch is that it’s super expensive, and if you want to see results, you have to be consistent. Which is why buying a few bottles on Black Friday is a smart investment.
Nutrafol (Pospartum)
On Sale 25% off
I think it’s important to preface this by saying that not all hair thinning and shedding is treatable by an OTC supplement. Talk to your doctor! Another important factor is general lifestyle habits: Are you getting enough sleep? Enough water? Enough nutrient-rich food? Are you stressed? Drinking/smoking/doing drugs? There’s no magic pill for $88 a jar, sadly.
But if you’ve tried everything and are generally healthy, give Nutrafol a shot. Its formula is primarily designed to combat chronic and acute stress on the scalp and follicles, inflammation, and oxidative damage.
While I was not-so-patiently waiting for my hair to grow back, I use Nutrafol’s shampoo and conditioner to help give my hair more volume. The formula nourishes the scalp so you don’t experience more hair fall-out, and both the shampoo and conditioner are lightweight, so you get that bouncy feeling post blowout.
Black Friday is the perfect time to try Nutrafol for yourself and see if it works for you. It’s down to $66 a bottle, which is a whole month’s supply.
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Gina Vaynshteyn
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All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Contrary to popular opinion, finding the perfect holiday gift doesn’t have to mean draining your wallet—just a little creativity and great taste. Looking for the best affordable gifts that don’t look cheap? You’ve come to the right place. Finding thoughtful, unique presents on a budget is easier than ever—if you know where to look. From cozy beauty staples and chic home accents to clever tech and everyday essentials, these under-$20 finds prove that great gifting doesn’t have to strain your bank account. Each one feels elevated, personal, and look way more luxe than they really are. Which is good news for you, because with a little extra cash in your pocket this holiday season, you might be able to treat yourself to a present, too.
For the friend who reheats their coffee six times and still doesn’t finish it. Problem solved—and yes, it works for tea too.
Galison Sparkling City – 1000 Piece Foil Puzzle
This glittery jigsaw will make you feel productive and relaxed. It pairs well with snowy afternoons, hot cocoa, and a candle.
Speaking of candles, this candle warming lamp (which went viral on TikTok) melts wax down without the smoke. It’s a safer—and prettier—way of enjoying your favorite scents.
Eddie Bauer Reversible Flannel Blanket
Soft, snuggly, and reversible because decisions are hard. It comes in the prettiest plaid colors, and for the price point, you’ll want to keep one for yourself.
Takeya’s beloved cold-brew pitcher is coffee snob–approved and wallet-friendly. It steeps cold brew (or tea) directly in the pitcher, keeping coffee fresh and ready to pour. If they can’t go without their cup of joe, this is for them.
Lou Rota Mother Nature Dessert Plate
This cute dessert place doubles as a piece of art, and makes a great gift on it’s own or as a set. Choose from all sorts of animals, including honeybee, owl, and koi fish.
You’ve heard of dopamine dressing, but what about dopamine decorating?! This throw pillow fits the bill and will make them smile every time they cozy up to it.
Cat Wall Hooks (Pack of 4)
Sure, wall hooks aren’t the sexiest gift, but they are functional—and these ones are also really fun. Hang your keys, bags, or jacket with these tiny tail hooks.
Top 100 Books Scratch Off Poster
Bibliophiles will adore this poster, which let’s them scratch off classics to keep track of their reading. It’s basically an excuse to stay in and read, which is the gift any true bookworm really wants.
Hydroponic Plant Terrarium
For the plant parent who wants the aesthetic without the commitment. These hydroponic bud vases are super easy to care for and look great on any countertop.
Indoor Herb Garden Starter
If they’re feeling more confident about their green thumb, get them this herb starter kit. It has everything they need to grow basil, mint, parsley, and cilantro right on their kitchen counter—and it’ll save them a trip to Trader Joe’s.
This gift is for music buffs who alphabetizes their records and their novels. For $12, it’s a unique present they’ll love to show off, along with their vinyl collection.
Handpainted Stoneware Trinket Box
Everyone loves a monogram moment. This trinket box is perfect for rings, earrings, bobby pins, spare change—really anything they can fit inside.
Snif Merry Mint Mocha Votive Set
Snif’s candles smell so dang good, and it’s holiday fragrance—Merry Mint Mocha—is no different. Surprise them with this votive set that smells like an expensive peppermint mocha they’d find at their fav coffee shop. It’s the ultimate cozy scent for anyone who loves the holidays.
Anthropologie Icon Glass Mug
Anthro’s iconic glass mugs got a wintery upgrade for the holiday season, and they make for the perfect gift. Choose from a cheery gingerbread man, pretty Christmas tree, or classic ice skate—or just gift all three and make it a set.
4×6 Green Curved Deco Frame
A trendy twist on the classic photo frame. Its wavy shape and bold color make any picture pop—perfect for brightening up a desk or shelf. Put in a photo of you two to make it even more special.
BaubleBar x Anthropologie Pasta Ornament
For pasta lovers, trimming the tree in their favorite dish is the gift that keeps on giving. Choose from sparkly spaghetti, ravioli, penne, or bow tie.
This gift will help them ditch the plastic. These eco-wraps are as cute as they are sustainable, and keep food fresh for days.
Tea time just got way cuter. This axolotl tea infuser is the most adorable way to make their morning brew.
“Wine Simple” by Aldo Sohm
Wine education without the snobbery. This chic book reads like a cheat sheet for wine from your coolest sommelier friend.
A crabby little helper who actually holds on to your spoon while you cook. So cute, right?! It’ll make you (or whoever you gift it too) laugh each time they rest their spoon on it.
Contigo Byron 2.0 Travel Mug
You can’t have enough travel mugs. This one is sleek, spill-proof, and keeps drinks hot for hours, making it perfect for commutes, errands, or cozy walks.
If they’re still using a brown paper bag, upgrade their lunch routine with this insulated lunch bag. This cute, compact lunch bag keeps food fresh all day and comes in so many cheeky prints to choose from, you’re sure to find their perfect match.
Tiny but mighty! This mini waffle maker creates perfectly crispy waffles in minutes, perfect for quick breakfasts or snacks (and small spaces).
5-Piece Wooden Cooking Spoons
These wooden spoons are beautifully crafted and built to last. They’re a kitchen essential for anyone who loves to cook (or just likes nice utensils).
Wine Vacuum Stoppers (Pack of 2)
These vacuum-sealer wine stoppers keep your favorite bottle fresh with these easy-to-use stoppers. A simple, useful stocking stuffer for any wine lover.
The Original Microwave Popcorn Bowl
Popcorn! Get your popcorn…. bowl! Make movie night extra fun with this microwave popcorn bowl. It’s collapsible, reusable, and easy to clean.
Maison Hermine Provence Kitchen Apron
This pretty printed apron that makes cooking and baking even more enjoyable (and stylish!). It’s adjustable and comfortable for everyday use, and comes in so many fun prints.
Linen Bread Bags (Pack of 2)
Shopping for a baker? These will keep their loaves fresh and your kitchen stylish for days on end. Snag two for $17.
“Dessert Person” by Claire Saffitz
Get this for your own “dessert person”—a beautiful cookbook full of approachable, delicious desserts they’ll have a blast reading. Perfect for the friend who’s always baking something new.
Russian Doll Measuring Cups (Set of 6)
These stackable measuring cups are as functional as they are adorable. Bonus: You can leave ’em out, because they look cute on the counter, too!
Essential Oils Gift Set (Set of 6)
These roll-on essential oils give them the gift of stress relief, happiness, balance, and more—wherever they go. With six to choose from, they can throw one in their backpack, keep one at their desk—wherever they may need a boost.
Burt’s Bees Tips and Toes Kit
This six-piece set has everything they need for soft hands, lips, and feet. A sweet self-care set that always comes in handy.
Terez & Honor Caffeine Patches
These caffeinated eye patches are a soothing pick-me-up for tired eyes. They de-puff, hydrate, and help you look refreshed in minutes.
Jack Black Lump of Coal Charcoal Body Bar
A playful holiday gift that’s better than it sounds. This charcoal soap gently cleanses and leaves skin feeling fresh.
Rich, hydrating, and beautifully scented, Salt & Stone’s luxe hand creams are such an indulgent present to give friends and family—or yourself. A simple luxury you’ll want to keep in your bag year-round.
C.O. Sweet & Minty Bigelow Lip Set
Glossy, nourishing, and hydrating—especially ahead of winter. A classic lip care trio that keeps lips soft and smooth through the holiday season.
Aveeno Sensitive Skin Essentials Gift Set
Rich in oat goodness and totally fragrance-free, this lotion is a gentle hug for sensitive or dry skin. It absorbs quickly, keeps you soft all day, and feels like a little self-care moment every time you use it.
Body Restore Shower Steamers (Set of 6)
Turn their shower into a mini spa. Each steamer releases soothing aromatherapy scents for total relaxation—instant bliss.
Speaking of spa, this pack of spa headbands will make them feel like they’re at a resort and not lounging at home. It will keep their hair out of the way while they’re washing their face or doing skincare. Cute, comfy, and practical.
Medicube Glass Skin Collagen Trial Kit
If they’ve been meaning to try the glass-skin trend, now’s their chance. This kit from Medicube has everything needed for that dewy, glass-skin glow. Easy, effective, and a perfect intro to K-beauty.
This cozy conversation game is perfect for friends and family. Break it out on relaxing nights by the fire or holiday parties.
Soft, warm, and oh-so-comfy. These fuzzy slippers are a must-have for slow mornings and cozy nights in.
For more cozy, gift them this weighted stuffed animal shaped like an adorable dinosaur. It’s a sweet gift that’s part plush, part hug.
Silkie Mulberry Silk Hair Ties (Set of 4)
If they’re always losing their hair ties, give them these soft, luxurious silk scrunchies that treat your hair with care. They’re made from 100 percent Mulberry silk, and are a cute, everyday accessory that gives your ponytail a little upgrade.
These budget-friendly earbuds deliver clear sound and a comfortable fit for all-day wear. They’re perfect for music, calls, and workouts without the fuss of tangled cords—proof that great audio doesn’t have to cost a fortune.
Dosmix Retro Bluetooth Speaker
A little retro and a lot aesthetic, this compact speaker pumps out surprisingly rich sound wherever you go. Its long battery life makes it great for beach days, picnics, or cozy nights at home. And it just looks cool—for $17, it’s a no-brainer.
Waterproof Bluetooth Shower Speaker
Shopping for a shower singer? This bluetooth speaker is waterproof and sticks to the shower wall, so they can jam out while they scrub down.
Keep track of your stuff in style with this sleek AirTag case. It protects your tracker from scratches while adding a polished touch to your keys or bag. A thoughtful gift for the friend who’s always misplacing something.
Everwood Digital Alarm Clock
This minimalist alarm clock makes waking up a little easier—and cuter. Its clean design fits right in on any nightstand, and it helps start your day without reaching for your phone.
Bagsmart Electronics Travel Organizer
The perfect gift for travelers. This compact pouch keeps chargers, earbuds, and small gadgets neatly organized wherever they go. It’s ideal for anyone trying to get their life (and cables) together.
Everyone needs a quality laptop case. The soft padding keeps your tech safe from bumps and scratches. Sleek and functional (and pretty!), it’s an everyday essential for school, work, or travel.
Need a tech-y stocking stuffer? This adjustable stand holds your phone at the perfect angle for FaceTime calls, cooking tutorials, or binge-scrolling TikTok. It folds flat for easy storage or travel, making it as handy as it is cute.
Get great lighting anywhere with this compact, rechargeable ring light. It clips easily onto your phone or laptop for brighter video calls and flawless selfies. A simple way to look your best online—no filter required.
Rii RK100 Rainbow Keyboard
Add a little fun and function to their WFH setup with this colorful, clicky keyboard. It’s perfect for writers, gamers, or anyone who loves that satisfying typing sound.
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Francesca Krempa
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All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
What’s fairly standard during Black Friday is for brands to offer sitewide discounts (case in point: Abercrombie & Fitch and Alo Yoga). What’s not super common is to come across brands handing out complimentary things, so I was shocked to discover that Brilliant Earth is literally giving away free diamonds as we speak.
Shop Brilliant Earth’s 2025 Black Friday Sale
Then again, if a brand wants to stand out in the Black Friday chaos, it’s got to do something new or unique. I’ve seen small freebies for beauty brands or free shipping on orders over a certain amount, but never, as a shopping editor, have I seen complimentary diamonds. If you’re as curious as me about this promotion, continue scrolling for the 4-1-1 on Brilliant Earth’s 2025 Black Friday sale and why now is the best time to take the plunge on its beautiful jewelry.
Brilliant Earth’s 2025 Black Friday sale kicked off on November 15, 2025 and will end on November 29, 2025. That gives you ample time to scan its site for jewlery so you can qualify for its Black Friday Diamond Giveaway.
Instead of a sitewide discount for Black Friday, Brilliant Earth is hosting a diamond giveaway in which shoppers can score free 1/2ct. lab diamond stud earrings with purchases over $1,000. If you spend $3,000 or more, you can get the same complimentary diamond studs, plus a lab diamond necklace. There’s also surprise jewelry on orders worth up to $1,000. Regardless of your grand total, remember to enter the promo code, BLACKFRIDAY, at checkout. The diamond giveaway offers up to $700 in free jewelry, so don’t waste any time in getting your online shopping cart to $1,000 or $3,000.
It’s true, anyone can shop the sale! There’s no catch or membership required to access Brilliant Earth’s Black Friday deals. Just make sure you hit the minimum purchase totals and use the discount code mentioned above.
Brilliant Earth is giving the people what they want, and that’s free shipping all year round, including during Black Friday. ICYMI, the brand offers free FedEx shipping on every (emphasis on every) order, along with free return shipping on all orders.
Since Brilliant Earth’s 2025 Black Friday sale is really a promotion that hands out free jewelry if you spend a certain amount, you can’t go wrong with whatever pieces you decide to add to your cart. From engagement rings and wedding rings to gemstones, diamonds, and jewelry, the world is your oyster at Brilliant Earth. To narrow down your options, I’m here to help with some recommendations from yours, truly. Ahead, find dazzling jewelry picks that’ll be sure to shine as bright as your lucky giftee.
Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Brilliant Earth is a STYLECASTER sponsor, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
6.5 in. Petite Lab Diamond Tennis Bracelet (1 1/2 ct. tw.) in 14K White Gold
Sizes: 6″, 6.5″, 7″, 7.5″
Metal: 14K white gold and 14K yellow gold
Diamond origin: Natural and lab grown
Perfect Solitaire Lab Diamond Pendant (1 ct. tw.) in 18K White Gold
Total Carat Weight: 1/4, 1/2, 3/4, 1, 1 1/2, 2, 3
Metal: 14K white gold and 14K yellow gold
Diamond origin: Natural and lab grown
2mm Huggie Perfect Hoop Earrings in 14K White Gold
Sizes: Huggie, small, medium, large
Metal: 14K white gold and 14K yellow gold
Script Name Necklace in 14K Yellow Gold
Script Style: Classic or luxe (the latter costs $530 extra)
Premium Akoya Cultured Pearl Pendant (6mm) in 14K Rose Gold
Metal: Silver, 14K yellow gold, and 14K rose gold (silver costs $455 less)
Nadia with 1ct Oval Certified Lab Diamond in 18K Yellow Gold
Sizes: Various
Metal: 18K white gold and 18K yellow gold
Diamond shape: Oval and round (the latter costs $100 extra)
Buyer’s note: This center diamond is certified for authenticity by an independent grading lab and inscribed with a number that matches its certificate.
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Katie Decker-Jacoby
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All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Paramount Plus just got a whole lot cheaper. The streaming service is offering an incredible Black Friday deal for a limited time only
For Black Friday, you can save up to $10 on your first two months of a Paramount Plus subscription right now. The good news is: if you have already have subscribed to Paramount Plus, whether now or in the past, you’re eligible for this insane offer.
Paramount Plus is the exclusive streaming service for Paramount Global networks such as CBS, MTV, Nickelodeon, Comedy Central, BET, and the Smithsonian channel.
The service offers two plans: ad-supported Essential Plan and an ad-free Showtime Plan, which also includes Showtime originals. Without any deals, the Essential Plan costs $7.99 per month, while the Showtime plan costs $12.99 per month. Paramount Plus also offers two yearly plans: The Essential plan costs $59.99 per year.
The two tiers of Paramount+ (ad-supported and ad-free) will each rise by $1 a month on January 15, to $8.99 and $13.99, respectively, a person familiar with the pricing strategy told Deadline.
Best Deal
Paramount Plus Premium Plan
-$2.99 for 2 months
-Ends Dec. 1
On Sale 77% off
Arguably the best deal on the streamer, Paramount Plus is offering its premium plan for only $2.99 for 2 months. With this tier, you can also watch Showtime original content as well as download your favorite shows on the go.
Basic Pick
Paramount Plus Essential Plan
-$2.99 for 2 months
-Ends Dec. 1
On Sale 63% off
If a premium plan isn’t your cup of tea, then Paramount Plus is offering its essential plan for $2.99 as well. It’s a $5 difference from what you’ll usually pay, but you’ll get ads and no access to Showtime.
Paramount Plus offers more than 8,000 episodes of TV shows from CBS, MTV, Nickelodeon, Comedy Central, BET, the Smithsonian Channel and other networks. Its original series include Star Trek: Discovery, Star Trek: Picard, The Good Fight, The Stand, Kamp Koral: SpongeBob’s Under Years, For Heaven’s Sake, and Why Women Kill.
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Lea Veloso
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Francesca Krempa
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“For years, I always felt stressed out by things like Christmas because I really wanted it to be great and I really wanted to buy great gifts, but it’s always just so much work and time,” said Box, a Vancouver-based gaming executive. “This feels easier and I like it.,”
The way Box is shopping is no anomaly. Consumers are increasingly turning to AI to recommend products, notify them of sales, help them make purchases and arrange deliveries. The holidays are expected to kick those behaviours into overdrive.
A survey of 18,000 consumers and 7,500 business leaders Shopify commissioned found 64% will use AI for at least one shopping task this holiday season. In the coveted gen Z demographic, which spans ages 18 to 24, a whopping 84% will make use of the tech.
While many shoppers have been using AI for purchases since ChatGPT’s November 2022 release sparked widespread adoption of the technology, the financial strain the holidays can bring may push new users to give it a try. “The consumer is so price sensitive and it is a really great tool for deal finding and comparisons,,” said J.C. Williams Group retail strategist Lisa Hutcheson. “This will be a year that people start to realize that.”
Shoppers will also be inclined to use AI because they are “overwhelmed by choice,” said Jenna Jacobson, director of the Retail Leadership Institute at Toronto Metropolitan University. There’s never been as many ways to shop and as much selection as there is today, but wading through it all takes time and energy that people don’t have on a good day, let alone during the bustling holiday season.
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“The thing with Black Friday and Cyber Monday is that you’re dealing with a very short time period and this is why retailers like it. It creates the pressure of ‘Buy now or the sale is going to be gone,’” Jacobson said. AI helps customers “cut through the noise” because they can use it to track prices, get alerted to new product drops and even uncover coupons or other promotions, she said.
These habits are reflected in data from consultancy firm Accenture which found 59% of the 630 Canadians it surveyed in August and September planned to use the technology for product comparisons this holiday season. About 54% said they would rely on AI for help finding purchase locations and 47% would use it for gift ideas and inspiration.
Jacobson figures most of the people using AI for holiday shopping are treating it as a way to research and get gift recommendations, but savvier consumers are relying on it to help them be strategic or save.
Box will be in both camps this Christmas, when he plans to use the technology to wade through Black Friday and Cyber Monday sales to unearth gifts that have a personal feel. He’s confident AI will nail the task because when it was time to buy a birthday gift for his rugby-loving son, ChatGPT didn’t just recommend any ball. It knew the family is Australian and suggested a ball used by the country’s rugby team. Similarly, when Box was shopping for boots, it recommended ones he hadn’t found by himself that wound up being “far more appropriate” for the occasions he had in mind.
But AI isn’t a godsend in every shopping situation, points out Caitlin Chua. The Toronto-based account manager recently used ChatGPT to generate a list of features and differences between phones she was considering buying. When preparing to travel to Croatia, she also asked the chatbot to find her a place to stay that met her desired specifications, budget and vibe. She wound up happy with what AI produced in those cases but had less success when she asked Dupe.com—an AI tool that helps users find more affordable versions of items—to uncover a copycat pair of Alo pants with a specific cutout that were constantly sold out.
The website returned “options that were similar, but … because none of these other options had that cutout, I didn’t end up buying anything,” she said. “This is where there’s limitations to AI.” The lack of results satisfying Chua may mean there were no similar products out there but it’s also possible there were and AI just couldn’t find them.
After all, “AI is still in its early days” and has hiccups, Hutcheson said. Its prone to dredging up outdated and often incorrect information and experts generally advise people not to treat its output as foolproof. Yet customers and retailers aren’t shying away from it. Chua will likely still use AI for price comparisons this holiday, when brands hope the technology will give them an edge.
Shopify and online marketplace Etsy are so bullish about its potential, they even partnered with OpenAI in September to gradually let ChatGPT present their merchants’ inventory—without links or redirects—for immediate purchase. Jacobson sees it as building on search engine optimization and social media marketing to meet the customer where they want to shop.
But not everyone is as advanced as Box. Brick and mortar retail still reigns supreme in Canada, and even those willing to try AI shopping don’t always realize or want to give up more personal details about themselves or their gift recipient to yield better results.
“That’s probably going to be the biggest hurdle,” Hutcheson said. “So there may be some education needed, but I don’t think it’s going to happen this holiday season.”
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The Canadian Press
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Black Friday Deal: Buy one, get one 50% off
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Jessie Quinn
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