This Jewelry Brand Is Giving Away Diamonds for Black Friday—Here’s How to Get Free Studs & Necklaces

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What’s fairly standard during Black Friday is for brands to offer sitewide discounts (case in point: Abercrombie & Fitch and Alo Yoga). What’s not super common is to come across brands handing out complimentary things, so I was shocked to discover that Brilliant Earth is literally giving away free diamonds as we speak.

Then again, if a brand wants to stand out in the Black Friday chaos, it’s got to do something new or unique. I’ve seen small freebies for beauty brands or free shipping on orders over a certain amount, but never, as a shopping editor, have I seen complimentary diamonds. If you’re as curious as me about this promotion, continue scrolling for the 4-1-1 on Brilliant Earth’s 2025 Black Friday sale and why now is the best time to take the plunge on its beautiful jewelry.

When is Brilliant Earth’s 2025 Black Friday sale?

Brilliant Earth’s 2025 Black Friday sale kicked off on November 15, 2025 and will end on November 29, 2025. That gives you ample time to scan its site for jewlery so you can qualify for its Black Friday Diamond Giveaway.

What’s the Black Friday Diamond Giveaway?

Instead of a sitewide discount for Black Friday, Brilliant Earth is hosting a diamond giveaway in which shoppers can score free 1/2ct. lab diamond stud earrings with purchases over $1,000. If you spend $3,000 or more, you can get the same complimentary diamond studs, plus a lab diamond necklace. There’s also surprise jewelry on orders worth up to $1,000. Regardless of your grand total, remember to enter the promo code, BLACKFRIDAY, at checkout. The diamond giveaway offers up to $700 in free jewelry, so don’t waste any time in getting your online shopping cart to $1,000 or $3,000.

Who can shop Brilliant Earth’s 2025 Black Friday sale?

It’s true, anyone can shop the sale! There’s no catch or membership required to access Brilliant Earth’s Black Friday deals. Just make sure you hit the minimum purchase totals and use the discount code mentioned above.

Does Brilliant Earth offer free shipping for Black Friday?

Brilliant Earth is giving the people what they want, and that’s free shipping all year round, including during Black Friday. ICYMI, the brand offers free FedEx shipping on every (emphasis on every) order, along with free return shipping on all orders.

What’s discounted during Brilliant Earth’s 2025 Black Friday sale?

Since Brilliant Earth’s 2025 Black Friday sale is really a promotion that hands out free jewelry if you spend a certain amount, you can’t go wrong with whatever pieces you decide to add to your cart. From engagement rings and wedding rings to gemstones, diamonds, and jewelry, the world is your oyster at Brilliant Earth. To narrow down your options, I’m here to help with some recommendations from yours, truly. Ahead, find dazzling jewelry picks that’ll be sure to shine as bright as your lucky giftee.

Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Brilliant Earth is a STYLECASTER sponsor, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

6.5 in. Petite Lab Diamond Tennis Bracelet (1 1/2 ct. tw.) in 14K White Gold

While most trends come and go, tennis bracelets are here to stay. They’re an “old money” aesthetic essential, and isn’t this one from Brilliant Earth drop-dead gorgeous? The shimmering lab diamonds are delicate and subtle, but will still pack a punch whenever someone checks your wrist.

Sizes: 6″, 6.5″, 7″, 7.5″
Metal: 14K white gold and 14K yellow gold
Diamond origin: Natural and lab grown

Perfect Solitaire Lab Diamond Pendant (1 ct. tw.) in 18K White Gold

If you’re going back and forth on what might match best with their personal style, you can’t go wrong with a clean, simple diamond necklace. The solitaire pendant looks like its floating on your neck, thanks to the dainty chain that they can adjust to 16, 17, or 18 inches.

Total Carat Weight: 1/4, 1/2, 3/4, 1, 1 1/2, 2, 3
Metal: 14K white gold and 14K yellow gold
Diamond origin: Natural and lab grown

2mm Huggie Perfect Hoop Earrings in 14K White Gold

For those shopping on a tighter budget, look no further than these tiny huggie hoops that are beautiful when worn alone and equally eye-catching when stacked with other earrings.

Sizes: Huggie, small, medium, large
Metal: 14K white gold and 14K yellow gold

Script Name Necklace in 14K Yellow Gold

Want your gift to feel a touch more personal? Behold: a necklace with their name written in gold cursive. Another great customized alternative is the Initial Diamond Pendant Necklace.

Script Style: Classic or luxe (the latter costs $530 extra)

Premium Akoya Cultured Pearl Pendant (6mm) in 14K Rose Gold

Get a pearl for your girl on a fine cable chain. This necklace is a beauty, showing off brilliant luster and shine that nobody will be able to take their eyes off of.

Metal: Silver, 14K yellow gold, and 14K rose gold (silver costs $455 less)

Nadia with 1ct Oval Certified Lab Diamond in 18K Yellow Gold

If you find yourself in a pinch, Brilliant Earth’s got you covered with a wide array of the prettiest, ready-to-ship engagement rings. The one that immediately stood out to me is the Nadia style. It flaunts a cluster of round and marquise-shaped lab diamonds around a 1 carat oval lab diamond all anchored to an elegant band.

Sizes: Various
Metal: 18K white gold and 18K yellow gold
Diamond shape: Oval and round (the latter costs $100 extra)
Buyer’s note: This center diamond is certified for authenticity by an independent grading lab and inscribed with a number that matches its certificate.