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Tag: serum

  • Dehydration Is the Root Cause of Most Skincare Problems—15 Serums That Help

    Dehydration Is the Root Cause of Most Skincare Problems—15 Serums That Help

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    There are a few different ways your skin could be dehydrated, and they can cause some real damage to your moisture barrier, something that Rouleau also says is the main cause of most skincare issues: “In my 30-plus years of experience, I have seen that pretty much every skin concern can be traced back to (or exacerbated by) a damaged moisture barrier. There are so many conditions that indicate a damaged barrier—redness, dryness, irritation, increased breakouts… The list goes on. The moisture barrier acts as your skin’s personal bodyguard, keeping the good stuff in and the bad stuff out. When it’s compromised, small cracks appear, allowing moisture to escape and irritants to enter, leading to all of these issues!” 

    If you’re noticing any of these issues and your skin has become increasingly dry, Rouleau has a few extra tips. “Use a moisturizer that mimics the skin’s barrier structure with ingredients like ceramides, phospholipids, shea butter, and plant oils such as jojoba,” she says. “You can also use an essence to help reintroduce hydration into the skin.” Another great way to boost hydration in the skin is by adding a deeply hydrating serum to your routine so that your skin can begin to repair itself and get the nutrients it needs. For a rec from Rouleau along with my own favorites, keep scrolling.

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    Shawna Hudson

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  • People Don’t Believe My Mom Is 75—Here Are 11 Anti-Aging Serums She Uses

    People Don’t Believe My Mom Is 75—Here Are 11 Anti-Aging Serums She Uses

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    As my mom told me over the phone, Youn connected the dots for her when he said the most important thing we can do for our skin is to eat a clean, healthy diet, and sugar basically equals wrinkles. So as my mom began to reduce her sugar intake and make healthier choices when it came to meals and snacking, her skin started looking better and better, and she became more interested in what else she could do to help some age-related redness, dark spots, fine lines, and not-so-fine lines that were becoming ever harder to miss when she looked in the mirror each morning. (Her words, not mine!)

    “Frankly, I’m also embarrassed to admit I’d never done much besides a morning facial cleanse in the shower, some moisturizer under my makeup, and an evening cleanse,” she laughs. “But as I started checking into skin-enhancing serums and products that might benefit my skin, I realized that to get the best results from these products, I needed to make sure these formulations could penetrate deeply into my skin. I purchased a Facial Cleansing Brush ($119) which, according to research, can get your skin six times cleaner than a normal cleansing routine, and I began to add a few other exfoliating skincare products into my regimen as well.”

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    Erin Jahns

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  • Derms Say These 10 Hydrating Serums Are Dry Skin’s Worst Nightmare

    Derms Say These 10 Hydrating Serums Are Dry Skin’s Worst Nightmare

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    Hyaluronic acid acts as a humectant, meaning it retains water. “HA is a chain of carbohydrates that has the ability to hold on to water up to 1000 times its weight,” says David Kim, MD, MS, a board-certified dermatologist. “It’s an ingredient that helps your skin appear hydrated and plump.”

    There isn’t just one form of hyaluronic acid, either—it comes in different sizes that are able to penetrate different layers of the skin. “Each molecule is assigned a molecular weight, which inversely relates to how deep the molecule can penetrate the skin,” says Rina Allawh, MD, a board-certified dermatologist at Schweiger Dermatology Group in King of Prussia, PA. The smaller the molecule, the deeper into the skin it’s able to penetrate. 

    It may seem like you’d always want to go for the hyaluronic acid with the lowest molecular weight possible, but that’s not always the case. “The advantage of higher-molecular-weight hyaluronic acid serums are the anti-inflammatory and soothing properties, as it forms a durable film with the top layer of the skin,” says Allawh. “A low-molecular-weight hyaluronic acid serum is more likely to have a lasting anti-wrinkle and regenerating effect and works in the deeper levels of the skin. As you can imagine, lower-molecular-weight hyaluronic acid serums are able to lock in the moisture in the connective tissue of the skin and, as a result, stimulate firming effects.”

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    Katie Berohn

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  • There Are Lots of Iconic Serums Out There, But These 8 Hidden Gems Eclipse Them

    There Are Lots of Iconic Serums Out There, But These 8 Hidden Gems Eclipse Them

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    With so many serums available to choose from, it can be hard to know which ones actually deserve your attention. There are the TikTok-viral serums that pop up on my For You page, the holy-grail serums recommended by derms, and the serums that are so popular they’re basically famous (looking at you, SkinCeuticals C E Ferulic). 

    Just because a serum hasn’t quite reached mainstream status yet doesn’t mean you should discount it. There are plenty of lesser-known serums out there that have become complete game changers in my skincare routine. Since I have my own favorites, I decided it’s about time to ask the rest of Who What Wear’s beauty team about the underrated serums they swear by.

    Read on to discover which hidden gems our beauty editors can’t (and won’t) stop using.

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    Maya Thomas

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  • Women Over 40 Agree This Product Unlocks Glowy, Youthful Skin

    Women Over 40 Agree This Product Unlocks Glowy, Youthful Skin

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    We already know that vitamin C is a powerful antioxidant found naturally in many fruits and vegetables, but when applied topically via a facial serum or oil, it not only has a similar damage-blocking effect but can also reverse some of the age-related structural changes in the skin.

    I reached out to a number of women in the “mature skin” camp with amazingly glowy complexions to hear if they were using vitamin C and how they incorporated it into their routines. Grece Ghanem, an Instagrammer and Who What Wear regular, put it succinctly, saying, “I feel like it gives a glow to the face and helps keep my skin tone bright and radiant, and I also feel like it helps smoothen my skin and fine lines by boosting the collagen production. I am no expert, but I do believe that it’s an essential step in a skincare routine!”

    I couldn’t agree more, so I compiled recommendations from these women as well as my own favorites and customer reviews to round up the best vitamin C serums. Discover them all ahead.

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    Anna LaPlaca

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  • 14 Serums 40-Something Celebs Always Use (But Aren’t Paid To)

    14 Serums 40-Something Celebs Always Use (But Aren’t Paid To)

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    Carving out a skincare routine is essential, and we love to ask our friends, What are you using? (Especially if they’ve got healthy skin and a solid routine.) But there’s another source we look to—our favorite celebrities. And rightfully so. They have access to the best of the best when it comes to caring for the skin. However, it can be tricky to discern what they’re actually using and loving in the age of social media, brand deals, and celeb skincare lines. In some cases, people can be hush-hush about it, but with a little investigative digging, or paying close attention to celebs on social, you can often find out what’s on their vanities

    So I’ve taken the guesswork out and researched not just what celebs are using what but what 40-something celebrities are applying to their skin. (Because as a mid-30-something who’s just four years shy of 40, I’m curious, too!) Keep reading to know the 14 of the best serums a few of our favorite celebs use.

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    Bianca Lambert

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  • Derms and Aestheticians Always Recommend These 16 Serums for Sensitive Skin

    Derms and Aestheticians Always Recommend These 16 Serums for Sensitive Skin

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    Luckily, there are a lot of options for someone who has sensitive skin, says dermatological nurse and celebrity aesthetician Natalie Aguilar. “All of my clients have a serum in their routine, as serums are fluid-like in nature and can deliver active ingredients deeper into the skin,” she explains. “This allows actives to treat and calm my clients’ sensitive-skin conditions such as redness, dryness, irritation, and inflammation.”

    Anthony Rossi, MD, a board-certified dermatologist at Memorial Sloan Kettering Cancer Center, says serums that are devoid of irritating filler ingredients, such as parabens and sulfates, and ultra-concentrated additives, such as retinol, work well for sensitive skin. “Even though retinol has benefits, it may be too harsh for those with sensitive skin,” he says.

    Serums are usually higher in active or absorbable beneficial ingredients than heavy creams. And because of that, SkinSpirit lead aesthetician Karen Fernandez says that it’s important that your serum is high quality with natural and medical-grade ingredients.

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    Sarah Yang

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  • This Growth Factor Serum Saved My Damaged 40-Year-Old Skin

    This Growth Factor Serum Saved My Damaged 40-Year-Old Skin

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    While the dermatologists I spoke to were all proponents of growth factors, it is a controversial topic. Some derms question whether topical growth factors can be effective without delivery through microneedling or laser resurfacing, claiming their molecules are too large to effectively penetrate the top layer of the epidermis. There is also concern that because growth factors are mitogenic, theoretically, they could cause cancer cells to replicate, however, there hasn’t been any evidence pointing to topical growth factors doing that.

    “Growth factors are molecules, enzymes, and are particular pathways that contribute to cell proliferation, or cellular growth and turnover. The reason there is a little controversy is because unchecked cellular growth is, by definition, cancer,” explains Henry. “So there was always this concern, especially in the early iterations, that if we’re using these growth factors, could it simulate skin cancer. Now, a lot of formulations have been changed, and we better understand whatever growth factors are in this particular serum or cream, and what pathways they activate, but prior to that we didn’t.”

    There’s also the issue of where the growth factor can come from. In 2018, Sandra Bullock and Cate Blanchett caught flack for talking about a $650 “penis facial” they had gotten at celebrity esthetician Georgia Louise’s spa. The growth factors used in the serum were “derived from the progenitor cells of the human fibroblast taken from Korean newborn baby foreskin.” SkinMedica’s serum also uses growth factor proteins that are lab-created but were derived from the stem cells of a single neonatal foreskin over 20 years ago. But if you’re curious about growth factors and would rather not use anything connected to human cells, opt for a plant-based product. 

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    Marie Lodi

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  • These 25 Face Serums May Replace Your Monthly Facials

    These 25 Face Serums May Replace Your Monthly Facials

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    Kay-Paris Fernandes

    I’m all for minimalism, but sometimes you have to add a little spice into your life. If a face wash, moisturizer, and great SPF is the full extent of your skincare routine, that’s absolutely fine. But everyone’s skin is different, and that’s why using a product that’s tailored to your specific needs is so important. Struggling with acne? There’s a serum for that. Need to quench your dehydrated skin? There’s a serum for that, too. From fine lines to the most sensitive skin types, adding a potent serum before your moisturizer can help you actually treat your skin the way it’s supposed to be treated.

    So, what exactly is a serum? “A serum is usually a liquid or gel containing high concentrations of skin actives, which are able to penetrate deeper than other topicals [like moisturizers] with content occlusives that prevent deeper penetration,” explains dermatologist Dr. Marnie Nussbaum.

    When choosing the right serum for you, it’s important to know which skin concern you’re hoping to target. Most basic serums contain a combination of antioxidants, which will brighten the skin. If you’re looking for something moisturizing, “a hydrating serum should contain hyaluronic acid and peptides,” Nussbaum says. “Hyaluronic acid keeps skin plump and glowing—and allows your skin to repair itself easier.” If anti-aging is your main concern, Nussbaum advises looking for a serum with retinol (which increases skin cell turnover), glycolic acid, and vitamin C.

    Whether you’re already a superfan of serums or ready to try one for the first time, we consulted our expert, scoured customer reviews, and tested a range of products to bring you the 25 best face serums for a variety of needs.

    Shop the best face serum deals on Amazon

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    1

    Best For Oily Skin

    Peace Out

    Acne Serum

    2

    Best Organic

    True Botanicals

    Natural Chebula Active Immunity Serum

    3

    Best With Retinol

    RoC

    RoC Retinol Correxion Anti-Aging Night Serum

    4

    Best For Exfoliating

    Sunday Riley

    Good Genes All-in-One Lactic Acid Treatment

    5

    Best for Redness

    Dr. Jart+

    Cicapair Tiger Grass Serum

    6

    Best For Adult Acne

    Clinique

    Acne Solutions Acne + Line Correcting Serum

    7

    Best For Dry Skin

    CeraVe

    Hyaluronic Acid Serum

    8

    Best For Pores

    The Ordinary

    Niacinamide 10% + Zinc 1%

    9

    Best For Plumping Skin

    L’Oréal Paris

    Revitalift Derm Intensives 1.5% Pure Hyaluronic Acid Face Serum

    10

    Best For Professional Results

    SkinCeuticals

    C E Ferulic

    11

    Best For Dark Spots

    Caudalíe

    Vinoperfect Anti Dark Spot Serum

    12

    Best Waterless Vitamin C Serum

    Farmacy

    10% Vitamin C Serum for Face

    13

    Best For Blackheads

    The INKEY List

    Beta Hydroxy Acid (BHA) Blemish + Blackhead Serum

    14

    Best For Cystic Acne

    DRMTLGY

    24 Hour Acne Serum

    15

    Best For Irritated Skin

    Shani Darden Skin Care

    Lactic Acid AHA Exfoliating Serum

    16

    Best French Drugstore Serum

    La Roche-Posay

    Hyalu B5 Pure Hyaluronic Acid Face Serum

    17

    The Easy Glow

    Drunk Elephant

    C-Firma Fresh Day Serum

    18

    Best For Dry, Acne-Prone Skin

    Neutrogena

    Hydro Boost Hydrating Hyaluronic Acid Serum

    19

    Best For Fine Lines

    QMS Medicosmetics

    Night Collagen

    20

    Best For All Skin Types

    Renee Rouleau

    Skin Correcting Serum

    21

    Best For Glowing Skin

    Buttah

    Vitamin C Serum

    22

    Best For Dewy Skin

    Glow Recipe

    Watermelon Glow Niacinamide Dew Drops

    23

    The Tighten and Brighten

    Dr Dennis Gross

    C+ Collagen Brighten & Firm Vitamin C Serum

    24

    Best For Wrinkles

    Clarins

    Double Serum

    25

    Best For Damaged Skin

    First Aid Beauty

    Ultra Repair Hydrating Serum

    Why do I need a face serum?

    This essential step offers more targeted results, potent formulations, and customization options. You’re never too young to start using a serum, Nussbaum shares, and they’re the best way to target specific skin concerns due to their high concentration and potency.

    How do I use a serum in my routine?

    Nussbaum recommends applying serum to your face and neck twice a day immediately after cleansing your skin. Since serums are so lightweight, they’re easy to layer, she says—apply yours before any SPF or makeup.

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