With so many serums available to choose from, it can be hard to know which ones actually deserve your attention. There are the TikTok-viral serums that pop up on my For You page, the holy-grail serums recommended by derms, and the serums that are so popular they’re basically famous (looking at you, SkinCeuticals C E Ferulic).
Just because a serum hasn’t quite reached mainstream status yet doesn’t mean you should discount it. There are plenty of lesser-known serums out there that have become complete game changers in my skincare routine. Since I have my own favorites, I decided it’s about time to ask the rest of Who What Wear’s beauty team about the underrated serums they swear by.
Read on to discover which hidden gems our beauty editors can’t (and won’t) stop using.
Maya Thomas
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