ReportWire

Tag: seo

  • Why answer engine optimization now drives real estate leads  – Houston Agent Magazine

    Answer engine optimization, or AEO, is moving to the top of the real estate lead funnel because AI-driven search tools reward clear question-and-answer content. 

    Real estate professionals have spent years learning search engine optimization (SEO) and search engine marketing (SEM). The rules are not gone. But the order of visibility is changing. Buyers and sellers now ask full questions of Google’s AI Overviews, ChatGPT, Perplexity, Gemini and voice search. Those systems favor direct answers, structured pages and repeated brand mentions across the web. 

    What AEO means for real estate leads 

    AEO is the practice of publishing content that answers common questions in a format AI tools can read, summarize and reuse. 

    Your content needs to look less like a single blog post and more like a library of answers that match how people speak. 

    People are also using voice input more often. That changes the keyword strategy. Instead of short phrases, many searches are now full questions. That pushes “long-tail keywords” toward question-based search terms. 

    Why one blog post is not enough 

    SEO used to reward a strong page and inbound links. Those still matter. The newer shift is that “mentions” now matter alongside links. A link is a direct connection from another site to yours. A mention is simply your business name appearing on other platforms, with or without a link. 

    AI tools use those mentions as brand signals. They pull information from many places, not only your website. That is why publishing “everywhere” matters. 

    Google is getting less of the total attention it once had as users spread out across other tools and platforms. The result is more “zero-click” behavior. People get answers without visiting any website. 

    Zero-click behavior means fewer clicks, fewer page views and fewer opportunities to convert visitors after the search. It also means the agent who wins is often the one who shows up in the answer itself. 

    The content system that supports AEO 

    AEO favors consistent, repeatable publishing. It also favors reuse across formats. For years, I’ve lived by “record once, then repurpose everywhere.” This approach aligns with AEO because it creates more answer-ready content across more locations. 

    Here is the practical version for your real estate business: 

    • Record a three-minute video answering one topic (example: “How does a VA loan work in 2026?”). 
    • Create a written Q&A page from the transcript. 
    • Cut short clips into Reels, Shorts and TikToks. 
    • Turn the main points into an email newsletter. 
    • Post the same Q&A to your business profiles where allowed. 

    Repurposing your content is not “more content” for its own sake. A repurposing strategy increases the chances of appearing as the answer when someone asks a question. 

    The local layer: Profiles matter again 

    Local search is not only about your website. Business profiles are now feeding local data to AI tools. 

    Two platforms that many agents ignore: 

    Yelp and Bing provide local business data that LLMs use. If you already have a Google Business Profile, you can import that information into Bing Places instead of rebuilding it from scratch. 

    Yelp is “user-driven” and rewards authenticity. That means agents should focus on accurate profiles and current updates instead of dumping old posts into the system. 

    Technical setup: Schema markup 

    Schema markup is code that helps search engines understand what a page is about. Schema can support AEO by making your content easier to classify and surface. 

    Examples: 

    • Location schema for neighborhood or service-area pages 
    • Review schema for testimonials and ratings 

    Tools like WordPress plugins can support schema. The larger point is that your website should help search systems identify your pages as answers tied to a location, service or topic. 

    Speed to lead is the second gate 

    Visibility is only half the lead equation. Response time closes deals. 

    The first business to respond often wins, even when price is not the deciding factor. Many consumers will not leave a voicemail unless they already have a relationship with you. They call the next name. 

    AI phone assistants and chatbots are built around question-and-answer flows. They can answer calls, respond to basic questions and book appointments while you are in showings or meetings. In other words, fewer lead leaks after you pay for marketing. 

    AEO is not a trend to watch. It is a publishing-and-response system to run. The agents who publish answers and reply first will attract more clients organically, convert faster and waste less money on marketing and missed calls. 

    Download the FREE “189 Prompts to Workflows: Custom GPT Edition” and turn everyday real estate tasks into automated systems — starting today.

    Marki Lemons Ryhal is a top real estate coach, global keynote speaker and international best-selling author. She is also a licensed managing broker and Realtor and the first African-American woman inducted into the Chicago Association of REALTORS® Hall of Fame. She currently hosts two podcasts, “Drive with NAR” and “Social Selling Made Simple.”

    Marki Lemons-Ryhal

    Source link

  • How to Start Marketing When You Don’t Know Where to Start

    Let’s get one thing out of the way: Marketing can be overwhelming. Especially when you’re staring at a blank screen, five browser tabs deep into conflicting advice, and wondering whether you should hire an agency, start a TikTok, or run a Facebook ad.

    The truth? Most businesses don’t start with a strategy, they start with confusion. And that’s okay. What matters is that you start somewhere. But start smart.

    Don’t try to shoot threes if you can’t even dribble

    One of the biggest mistakes we see business owners make is jumping straight into advanced tactics, like Google Ads, AI content tools, or influencer partnerships—all before mastering the basics.

    It’s like trying to shoot three-pointers when you haven’t even learned how to dribble a basketball. You’re skipping the fundamentals. And when you skip the fundamentals, you end up frustrated, wasting money, and wondering why nothing’s working.

    If you don’t have a solid marketing foundation, no tactic—no matter how trendy or expensive—will stick.

    Think of marketing like a tripod

    Strong marketing stands on three legs. If even one is missing or weak, the whole thing wobbles. Here’s what the marketing tripod looks like:

    1. Your website (foundation)

    If your website is slow, outdated, or confusing, no amount of ads will save you. Your site should load quickly, work on mobile, and guide visitors toward taking action (buying, booking, contacting you—whatever matters most).

    2. SEO (visibility)

    If no one can find you, you don’t exist. SEO helps you show up when potential customers are actively searching for what you offer. It’s not magic, it’s making sure your site speaks the same language your audience is typing into Google.

    3. Paid advertising (growth engine)

    Let’s keep it simple. If you’re lost, start here:

    Audit your website: Is it clear, fast, and mobile-friendly? Does it explain what you do in under 10 seconds? Does it make it easy for someone to take the next step? If not, fix this first.

    Claim and optimize your Google Business Profile: This is low-hanging fruit. It helps with local SEO and makes your business easier to find on Maps and in search results.

    You can do a lot on your own in the beginning. But there’s a point where the DIY route starts to cost you more time (and lost revenue) than it’s worth. Here’s when it makes sense to bring in professionals:

    • When you need specific expertise

    Running complex paid ads or tackling technical SEO shouldn’t be guesswork.

    • When time is more valuable than trial and error

    If you have a clear growth goal, professionals help you get there faster—without spinning your wheels.

    Marketing isn’t something you master in one game. It’s like building your shot over time—you start by showing up, running drills, and getting your fundamentals right.

    The same goes for your business. So before you start launching three-pointers, make sure that you’ve mastered dribbling and layups first.

    The final deadline for the 2026 Inc. Regionals Awards is Friday, December 12, at 11:59 p.m. PT. Apply now.

    Justin Lynch

    Source link

  • Why is this hit CW show leaving Netflix? | The Mary Sue

    Hunters, demons, and angels alike, make sure you squeeze in one last binge (or two) of the CW’s Supernatural before it departs Netflix on December 18. It truly is a sad day for an iconic series, which has certainly remained one of my most-rewatched shows on Netflix throughout the years.

    Supernatural has been a cornerstone for Netflix since, well, forever. Added to the streaming service in 2012, it remained a steady presence. Once all 15 seasons were added in 2020, it quickly rose to the top and stayed there. Unfortunately, due to licensing changes it looks like this fan-favorite will have to find a new home.

    Rachel Tolleson

    Source link

  • The Answer Economy Defines the AI Age 

    In the 20th century, oil was the ultimate driver of wealth. Whoever controlled oil reserves controlled industrial growth.  

    Fast-forward to today and a new resource has taken its place: answers. In the digital era, the ability to provide trusted, instant answers has become the cornerstone of influence, commerce, and competitive advantage.  

    Welcome to the answer economy. 

    The evolution of the answer economy 

    The roots of the answer economy can be traced back to platforms like eHow, WikiHow, Ask.fm, Quora, and Reddit. By enabling millions of users to ask and answer questions, these companies monetized curiosity itself. Quora, for instance, reached a valuation of $2 billion in 2019 on the back of community-driven answers, while Reddit’s IPO in 2024 put its valuation above $6 billion—all because they transformed Q&A into a business model. 

    But it’s not just community platforms. Google and Bing have spent decades refining search engines into answer engines. Google’s featured snippets, knowledge panels, and now AI-powered overviews all reflect the same principle: Users no longer want links, they want the answer. Microsoft’s Bing, powered by OpenAI’s technology, has also embraced this shift, serving concise, AI-generated responses rather than lists of websites. 

    Meanwhile, Wikipedia has become the gold standard of structured, trustworthy information. With over 60 million articles in 300+ languages, it demonstrates how classifying and standardizing knowledge at scale can fuel an entire ecosystem of instant retrieval—not just for humans, but also for machines like ChatGPT. 

    Why this matters for brands 

    In this new economy, the scarce resource isn’t crude oil, it’s attention and authority. To be included in ChatGPT answers or AI summaries, brands need to be part of the knowledge graph these systems draw from. That means being cited, quoted, and referenced in credible, high-authority media sources. 

    Here’s the harsh truth: If your company doesn’t show up in AI-powered answers, it might as well not exist. According to recent surveys, 61 percent of Gen Z and 53 percent of millennials now prefer AI assistants over traditional search engines for information. That number is only going to grow. 

    SEO is more important than ever 

    Much like oil needed refineries to become usable fuel, brands today need a way to turn their stories into machine-trusted answers. Companies like Medialister provide that refinery by helping brands to get featured in publications to improve their visibility and SEO. 

    Visibility alone is no longer enough. Mentions in reputable outlets can achieve what months of advertising cannot: they train algorithms. It builds the associative graph of your brand in the data that powers AI search and recommendations. 

    Think of the parallels between the answer economy and the oil rush: editorial coverage is the well, search engines and AI are the pipelines, and answers are the refined product. 

    In the era of generative responses, the winners will be companies recommended by machines. 

    And just as oil once fueled cars, cities, and industries, answers now fuel commerce, consumer trust, and decision-making. According to PwC, the AI market is projected to contribute $15.7 trillion to the global economy by 2030. Much of that value will come from systems that retrieve and deliver answers instantly. 

    Companies that ignore this shift risk being invisible in the very places where decisions are made. Companies that embrace it—and strategically plant themselves in the media ecosystems that train AI—will own their share of tomorrow’s influence. 

    Refining the future 

    The answer economy is no longer a theory; it’s reality. Just as oil defined the industrial age, answers define the AI age. Giants like Google, Bing, and Wikipedia have already built the infrastructure. Platforms like Quora and Reddit proved that answers could be monetized. 

    Now, the next frontier is brand participation. To stay in the game, make sure your business doesn’t just consume the answer economy but also profits from it, refining visibility into influence and influence into growth. 

    For brands that want to lead tomorrow, the path is clear: Stop chasing clicks, start owning answers. 

    Alexander Storozhuk

    Source link

  • Google’s AI Overviews Are Killing Search. A New Study Shows the Best Way to Protect Your Traffic

    Google’s new AI Overview tool has “dramatically impacted” click-through rates, or CTRs, according to a new study by marketing agency Seer Interactive. Since Google introduced the feature last spring, organic and paid CTRs have fallen by 61 percent and 68 percent respectively.

    But there is a way brands can fare better in this shifted environment. Websites cited within AI overviews enjoy 35 percent higher organic CTRs and 91 percent higher paid CTRs, according to the study, which analyzed 3,119 search terms from June 2024 to October 2025. That means it’s in your best interest to make sure your website is optimized for the best chance of citation.

    “We cannot definitively prove that citation causes higher CTRs,” writes Tracy McDonald, product development lead at Seer, because “it’s equally possible that brands with stronger authority and higher baseline CTRs are simply more likely to be cited by Google’s AI.”

    “What we can say with confidence,” she adds, “is that queries where you’re cited consistently outperform those where you’re not, regardless of the causal direction.”

    CTRs are still significantly down across the board. Even for queries in which a website is mentioned in an AI overview, organic and paid rates now sit at 0.70 percent and 7.89 percent on average—drops of nearly 49.4 percent and 53.9 percent year-over-year respectively, according to the study. When a website isn’t cited, averages look even more dismal: 0.52 percent for organic CTRs and 4.14 percent for paid.

    When no AI overview appears, on the other hand, organic CTRs typically reach 1.45 percent and paid CTRs reach 13.88 percent.

    According to McDonald, this means that “if you’re running paid campaigns on informational keywords where [AI Overviews] appear, you’re now capturing a fraction of the clicks you were getting just over a year ago.” Instead of ignoring this reality, she advises marketers to start treating Google’s AI Overviews as their “competitive moat.”

    “Your share, authority, and that CTR boost are one of the few remaining ways to maintain competitive separation,” McDonald writes. “This [change] is shifting that focus from traditional rankings and traffic to authority and brand visibility.”

    The early-rate deadline for the 2026 Inc. Regionals Awards is Friday, November 14, at 11:59 p.m. PT. Apply now.

    Annabel Burba

    Source link

  • Is Your Company Optimized for Generative AI? This GEO Startup Says It Should Be

    Forget SEO. Generative engine optimization—or GEO—is currently top of mind for brands looking to keep up and stay relevant in the rapidly changing world of online search.

    As part of the shift in how people find information online, a startup called The Prompting Company just raised $6.5 million to help businesses get their websites and products in AI search results, such as on apps like ChatGPT.

    “The way that [younger generations] interact with the web is just going to be very different. ChatGPT would probably be the main interface,” says The Prompting Company CEO and co-founder Kevin Chandra. “It’s going to be the place where you do your work, your shopping, everything else.”

    Only 4 months old, The Prompting Company was part of the Summer 2025 Y Combinator cohort. It helps optimize websites for generative AI by creating an AI-facing site for a business. Today, most companies have websites that are designed for humans, complete with thoughtful design elements and what Chandra describes as “marketing copy.” When an AI agent with a specific user inquiry arrives at a website designed for humans, Chandra says it typically combs through every page of the site in an effort to “synthesize” an answer.

    But that’s changing. “In this new world, there has to be an AI-facing website and a human-facing website,” Chandra says. “We provide an LLM-facing website.”

    Chandra says these AI-specific domains are set up a bit differently than a human-facing site would be. They provide a directory from which LLMs can choose specific pages to visit to address a particular question, so that they “don’t have to go through the entire website.”

    The sites that The Prompting Company sets up for its clients are autonomous, meaning they automatically update based on how the types of prompts coming from LLMs change over time. The Prompting Company already has a roster of businesses it serves, including companies that Chandra says are in the top 100 of the Fortune 500. It also lists companies such as Rho, Rippling, and Motion on its website. Customers pay a monthly subscription fee for The Prompting Company’s GEO services.

    Chandra, 28, co-founded The Prompting Company alongside Michelle Marcelline, 27, and Albert Purnama, 28, in June. In spite of their youth, the three are already serial founders. They were part of the teams behind AI website builder Typedream, which Beehiiv acquired last year, and Cotter, which authentication startup Stytch acquired in 2021

    Chandra says the expertise the team developed at Typedream was actually in part what inspired The Prompting Company. As they were building websites, they started to notice an acceleration in traffic to sites from LLMs directly, as well as from users who were referred by LLMs to websites. 

    “The sites that we were making were for humans, they had a lot of design and had a lot of animation like that. But for LLMs, it was really, really hard for them to understand what’s going on on the page,” he says. “So we thought to ourselves, ‘Okay, we have been making websites for humans, let’s give it a go for agents.’”

    There’s always an inherent risk when building a business or catering to an ever-changing technology. It’s a lesson that numerous publishers learned the hard way with Meta and its algorithms. But Chandra says The Prompting Company is built to exactly counter those often inscrutable changes. “It’s through tools like ours that you can see those changes. We are tracking those changes,” he says. “That’s our job to help people understand how these LLMs work.”

    Of course there are ways that businesses can amp up GEO without signing up for services from a provider like The Prompting Company. Chandra advises entrepreneurs and leaders to do the legwork: check how much traffic a website is receiving and where on the site LLMs are visiting, “then try to discover what questions are your users asking via these LLMs, and try to intercept the intent.”

    Chloe Aiello

    Source link

  • WIRED Roundup: AI Psychosis, Missing FTC Files, and Google Bedbugs

    Louise Matsakis: Oh God, you would not see me in the office for weeks if there was a bedbug infestation. How did they find out about this?

    Zoë Schiffer: So basically, they received this email on Sunday, saying that exterminators had arrived at the scene with sniffer dogs and “found credible evidence of their presence.” There, being the bedbugs. Sources tell WIRED that Google’s offices in New York are home to a number of large stuffed animals, and there was definitely a rumor going around among employees that these stuffed animals were implicated in the outbreak. We were not able to verify this information before we published, but in any case, the company told employees as early as Monday morning that they could come back to the office. And people like you, Louise, were really not happy about this. They were like, “I’m not sure that it’s totally clean here.” That’s why they were in our inboxes wanting to chat.

    Louise Matsakis: Can I just say that if you have photos or a description of said large stuffed animals, please get in touch with me and Zoë. Thank you.

    Zoë Schiffer: Yes. This is a cry for help. I thought the best part of this is when I gave Louise my draft, she was like, “Wait, this has happened before.” And pulled up a 2010 article about a bedbug outbreak at the Google offices in New York.

    Louise Matsakis: Yes. This is not the first time, which is heartbreaking.

    Zoë Schiffer: Coming up after the break, we dive into why some people have been submitting complaints to the FTC about ChatGPT in their minds, leading them to AI psychosis. Stay with us.

    Welcome back to Uncanny Valley. I’m Zoë Schiffer. I’m joined today by WIRED’s Louise Matsakis. Let’s dive into our main story this week. The Federal Trade Commission has received 200 complaints mentioning OpenAI’s ChatGPT between November 2022 when it launched, and August 2025. Most people had normal complaints. They couldn’t figure out how to cancel their subscription or they were frustrated by unsatisfactory or inaccurate answers by the chatbot. But among these complaints, our colleague, Caroline Haskins, found that several people attributed delusions, paranoia, and spiritual crisis to the chatbot.

    Zoë Schiffer, Louise Matsakis

    Source link

  • Thought Leadership Is Spam—ChatGPT Search Treats It That Way

    I’ve got some hard news for startups and small businesses trying to stand out in the age of ChatGPT search. 

    If your company brand isn’t an established name in your industry, customers are no longer going to trip over your company’s better offering on their way to your bigger and more established competitors and incumbents.

    Yup. The dinosaurs won this round. But the evolution isn’t over just yet. You’ll just need to think differently. 

    See, the rise of AI search has eviscerated the SEO-driven marketing prospects for startups and small businesses in a way that can no longer be denied. Now that the dramatic traffic drops in October 2024 and May 2025 made it clear that AI search was going to render SEO all but useless, capitulation has sent almost every upstart young company on a thought-leadership crusade of epic proportions.

    Not a great plan.

    But now that the kicking and screaming is over, and we can all see the error of letting Google dictate our fortunes, it’s time to have a serious discussion about what works in a post-SEO world.

    Let’s just make sure we don’t compound the original mistake with a bigger mistake.

    The Early Data on ChatGPT Search Is Clear—and Scary

    I’m not a marketer. But I’ve spent my career building cool technology, mostly for startups, and packaging that technology in a way that makes it a must-have for my customers. So I know the SEO game.

    I’m also an AI OG, co-inventing one of the first generative AI engines back in 2010. And over the past few years, I’ve been calling out the death of SEO, why AI is the primary cause of death, and all the while railing against the improper selling of AI by leaning on magic, lies, and fear.

    For startups and small businesses, those concepts have smashed head-on, and the data is starting to become clear

    In just two short years, ChatGPT search has eaten almost 10 percent of search traffic, up to 17 percent for the coveted younger demographics, and that curve shows no signs of flattening at over a billion queries a day. However, for transactional searches (as opposed to informational or creative searches), the damage to Google is minimal, for now, thanks to the world’s largest advertising company having incumbent strengths on the e-commerce and B2C side.

    The Incumbent’s Advantage

    Let’s put it on hold for a second that earlier this year Google also shoved in all its chips on AI search, and we’ll talk about traditional search versus AI search. 

    A Google search has now become a certain kind of search. You go to Google when you have a foundation for your search, you have most of the context, and you need a missing piece. Example: You go to Google to search for Adidas shoes, and you get back all sorts of results.

    You go to ChatGPT because you want to know why your feet hurt. You have a goal, but you have to put the pieces together. You will have follow up questions. And because AI search works off of consensus, at the end of the conversation you might be pointed to a popular line of wide-width Adidas shoes that might reduce your foot pain. 

    You will then go to the Adidas website, but more likely you will go to Google or Amazon or Dick’s to search for and buy your shoes. That second search is transactional. Google or Amazon or Dick’s don’t care that your feet hurt.

    ChatGPT does. And you know what’s “evolving” faster than SEO? ChatGPT search. 

    This is why the incumbents aren’t getting hit as hard by the death of SEO, yet, but startups and small businesses can no longer get a link in edgewise. 

    We’re still early in the game, but who among us thinks that AI adoption and market share is going to recede and not expand? It’s either jam your head deeper into the sand or start coming up with solutions.

    Well, the solution is right there in front of us. We’re just doing it wrong.

    The Internet Is Full of Thought Leaders – and Lies

    Do you want to know why AI hallucinates? Because it was built on and trained on the unverified massive store of knowledge that is the internet. That and bad math.

    I blame thought leaders, for the unverified info anyway, who for a decade have filled the internet with knowledge based on five keywords that they hoped would generate the most search traffic to their offering. 

    Today, that same knowledge base is being flooded with AI-generated “thought leadership” that all says the same thing using slightly different words. Why? Because people keep saying that SEO isn’t dead, it’s only evolving, and that the solution is to write a 2,000-word post that does the job that five keywords used to do

    Here’s what every startup and small-business founder has figured out in 2025: You can use ChatGPT to write a LinkedIn post about “The Future of [Your Industry]” that sounds exactly like what a thought leader would say.

    But so can everyone else.

    And so now there are 10,000 indistinguishable posts about AI transforming customer service, trends in fintech, supply chain innovation, and every other niche topic you can imagine.

    Thought leadership has become spam. And AI search treats it accordingly.

    But here’s what AI can’t generate.

    Subject Matter Expertise Is Back, Baby!

    Real expertise isn’t hot takes about niche industry trends. It’s 10,000 hours of industry experience that generated your company’s offering and separates it from the incumbents relying on brand and dying SEO to beat you to market share. It’s:

    • Real-world stories from the trenches with specific numbers.
    • Admitting what you tried and failed and why.
    • Experiential depth that shows the work that leads to the benefits.
    • Contrarian positions backed by experience.
    • Calling out bullshit that nobody questions.

    All of this in your own voice. 

    Here’s the silver lining startup founders and small-business leaders can take from this cloud: ChatGPT has made it too easy to be a thought leader. Which means thought leadership is now worthless. Not dead like SEO. Not yet. 

    One thing I learned way back in the dark ages of AI is that you can’t out-content the automated content machines. Their strength is in volume. If ChatGPT is doing now to thought leadership what we were doing back in 2010 to data science, well, we took out a lot of incumbents and posers along the way.

    So stop trying to be a thought leader. Thought leadership is performative. It’s saying what you’re supposed to say in the way you’re supposed to say it.

    Subject matter expertise is evidence. It’s diving into your work and spitting insights no one else can. It’s not hitting every potential customer all the time. That’s over. It’s hitting the right customers at the right time.

    The good news? Most of your competitors and incumbents are still doing it the old way. They’re dinosaurs looking up at the asteroid and writing 2,000 words to tell everyone it’ll be fine.

    I’m not trying to be a thought leader— I’m just writing about what I do. If that appeals to you, please join my email list and get notified when I write something new.

    The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

    Joe Procopio

    Source link

  • This Is the Marketing Strategy Every Small Business Can Afford | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    We hear the word “local” a lot these days, like local farms, local services or local support. But when it comes to your small business, especially one that is trying to grow online or compete with national chains, localization is no longer just a nice-to-have. It’s now something that directly affects how people find you, trust you and buy from you.

    Localization means you have to tailor your business (products, messaging, search visibility and even customer service) to the community around you. Here’s why it matters more than ever, especially if you’re running a small business in 2025.

    1. Your local audience is already searching differently

    Consumers are using more specific search terms than they used to. Instead of “coffee shop,” they type “coffee near Apalachee Road” or “best ice cream place in Morgan County.” If your site, social content or Google listing doesn’t mention those keywords, you’re just invisible to the people who live down the street.

    Google’s algorithm prioritizes businesses that appear relevant to local search intent. That means even if your coffee is better, the cafe next door that lists its street name in titles and tags will show up first. If you haven’t already optimized your website and listings for your city, neighborhood or zone, you will probably be losing customers without realizing it.

    Related: How Localizing Your Webite’s Content Can Boost Sales

    2. People want to support local — but only if it’s easy

    There’s a strong desire to support small businesses right now, especially post-pandemic. But emotional intent alone doesn’t lead to action. If your store hours aren’t updated online or your delivery zone is not clearly mentioned, people will move on to whoever makes it easier.

    It is not only convenient but also perceived as professional. Customers expect your local business to behave like a national one in terms of service and clarity.

    3. Localization reduces your marketing budget

    Advertising can quickly become costly. If you’re running broad Facebook or Google ads without geographic targeting, you’re paying for clicks from people who’ll never walk into your store or buy from your service area.

    Localizing your marketing through zip code targeting, city-specific ad sets and regionally relevant messaging is great, and it means you waste less money and reach better leads.

    It also improves ROI on content. A blog post titled “How to Prep for Monsoon in Georgia” will perform far better for a local outdoor gear shop than a general “Monsoon Readiness Tips” article.

    4. Word of mouth still works — but only with local visibility

    Digital reviews are just the online version of word of mouth. When someone in your area sees that their neighbor used your service or visited your shop, it builds instant credibility.

    Localization helps here in two ways:

    • It puts your business in front of the right people on platforms like Google Maps and Nextdoor.
    • It encourages more local reviews by showing that you’re an active, responsive part of the community.

    But to get there, you need to claim your listings, respond to reviews and first add your local contact details accurately. These small tasks make a real difference over time.

    Related: How I Helped a Local Service Business Generate $5.1 Million in 6 Months — Without Spending Big on Ads

    5. Your competition is probably not doing it well

    Most small businesses are still behind when it comes to local SEO, map listings or even using locally relevant content. It gives you an advantage.

    You don’t need a massive budget for starting, but you just have to have a consistent approach.

    • Update your site with a location page.
    • Add area-based keywords to your product descriptions.
    • Use customer photos and tag neighborhoods or landmarks.

    It’s small details, but it signals relevance to both humans and algorithms.

    And remember, when large chains enter your area, they rarely localize at the ground level. That’s your chance to stay ahead.

    6. Localization helps you build loyalty faster

    People are more likely to trust and return to businesses that understand their context. I am not referring to language or location — it’s about showing you “get” the environment your customers live in.

    If your Instagram shows weather-specific product tips (“What to wear for the Georgia heatwave”) or you create bundles around local holidays, you stand out. That kind of relevance keeps you top of mind without hard selling. And when customers feel like your business is part of their neighborhood( you are not just a vendor), they stick with you longer, even when cheaper options show up.

    7. Logistics and delivery actually depend on it

    This is the part most businesses overlook. Your delivery, service appointments or even store pickup options all depend on how well you define and manage your local area.

    A well-localized system avoids order confusion, reduces customer complaints and sets realistic expectations only. You don’t want someone in another city trying to order same-day delivery because your site didn’t make the coverage zone clear.

    Related: 7 Local SEO Strategies I’ve Used to Help Businesses Boost Their Revenue 10x — Especially Blue-Collar Companies

    8. Localized data helps you make better decisions

    When you’re tracking customer behavior, product sales or even foot traffic, broad analytics cannot always tell the full story. What works in one neighborhood might not work in another — even when they are a few kilometers apart.

    Localization helps you narrow down your data and spot patterns tied to specific zones, seasons or events. For example, maybe sales for a particular product spike in one district but stay flat in another. Or a certain payment preference change between urban and semi-urban customers. These insights will let you shift your inventory, marketing or service focus in a more agile way. You can stop guessing and start acting on real, local behavior.

    If you’re serious about growing in your local market, start by reviewing how visible, relevant and accessible your business really is to the people nearby. You just need consistency, some smart tools and a bit of time each month to review your data and make changes. Good luck!

    We hear the word “local” a lot these days, like local farms, local services or local support. But when it comes to your small business, especially one that is trying to grow online or compete with national chains, localization is no longer just a nice-to-have. It’s now something that directly affects how people find you, trust you and buy from you.

    Localization means you have to tailor your business (products, messaging, search visibility and even customer service) to the community around you. Here’s why it matters more than ever, especially if you’re running a small business in 2025.

    1. Your local audience is already searching differently

    The rest of this article is locked.

    Join Entrepreneur+ today for access.

    Murali Nethi

    Source link

  • Domain Costs Can Spiral — Take These Steps to Stay in Control and Save Thousands | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    The right domain is essential in 2025 and beyond. Brands need that perfect web address to establish credibility and attract traffic. In practice, domain brokerage firms act as intermediaries between buyers and sellers, often negotiating opaque fees that can increase the final costs.

    Join me as I reveal the reality of domain brokers, highlighting common fees and negotiation strategies that help keep budgets under control. Fellow entrepreneurs will learn what questions to ask when hiring a broker, which hidden costs to watch for and how to challenge price tags. Ultimately, I’ll demonstrate how to prepare for acquiring high-value domains without overspending.

    What is a domain brokerage?

    Domain brokers serve as intermediaries in negotiating the purchase of premium web addresses. They utilize private marketplaces, proprietary networks and historical sales data to discover domains that might not show up on public auction sites.

    • Brokers often provide expertise in valuing domain assets, advising on trademark risks and handling escrow services.
    • Firms tend to charge a mix of retainer fees, flat rates or commissions on successful deals.

    Brands relying on brokers expect quicker access to top-tier domains with professional negotiation, but they often face confusing bills with multiple line items. Entrepreneurs who understand what they’re signing up for avoid sticker shock at closing.

    Related: 5 Unforgettable Lessons I Learned Spending $1 Million on a Domain Name

    Typical fees found in domain brokerage deals

    Most brokers quote a base commission but also add extra charges, such as appraisal fees, which can range from $200 to $1,000. Escrow services typically cost between $75 and $150 per transaction. Legal reviews of trademark and contract language often add a few hundred dollars at a minimum. Premium placement on listing sites involves either monthly or one-time marketing fees.

    Be aware that some brokers inflate domain renewal fees or charge administrative fees for international transfers. Companies that don’t review fee schedules beforehand risk paying three times the domain’s market value after all charges are applied.

    How hidden costs balloon your bill

    An entrepreneur seeking a three-letter .com domain may plan to spend $10,000, including a 15% broker commission.

    • This is where the broker finds the domain and negotiates a seller price of $9,000. A commission of $1,350 seems reasonable.
    • Adding a $500 appraisal fee, $100 escrow fee, $300 legal review charge and a $1,000 premium listing fee increases the total to $11,950.
    • Domain renewal costs of $200 and transfer fees of $150 push the total closer to $12,300.

    In the end, unexpected fees turn a $10,000 budget into a $12,300 expense.

    Vetting brokers without overspending

    Brands should request potential brokers to provide a detailed fee schedule that outlines both upfront and contingent charges. Essential questions to ask include whether appraisals or escrow services are included in the commission, what happens if the deal falls through and who is responsible for legal costs.

    Successful brokers share case studies, transparent pricing and sample invoices. Brands can compare flat-fee firms with percentage-based brokers. Flat-fee brokers typically charge between $2,500 and $5,000 regardless of domain price, making them appealing for high-value domain targets. Percentage-based brokers are generally better suited for budget-conscious acquisitions, where commissions remain reasonable and affordable.

    What to look for in a domain name broker for businesses

    Track record matters. Brands should seek brokers with proven experience in securing domains within their industry niche and review broker performance portfolios. Positive client testimonials and case studies demonstrate success rates and average savings.

    Having strong escrow partnerships ensures secure funds transfer. Expert negotiators know how to approach domain owners without spooking them into holding out for inflated offers. Transparent communication frameworks keep brands informed throughout every step.

    Related: A Great Domain Name Can Add Millions to Your Business — Here’s How to Get One (Even If It’s Already Taken)

    Negotiation tactics that cut costs

    Arming yourself with market comparables and past sale prices levels the playing field. Brokers should provide historical sales data demonstrating that similar domains have sold for lower prices. Silent offers submitted without disclosing maximum budgets prevent anchoring at high figures.

    Creative deal structures, such as deferred payment agreements or equity components, incentivize sellers to accept fairer terms. Knowing when to walk away helps prevent price wars from spiraling out of control. A well-timed pause in negotiations can encourage sellers to accept reasonable offers instead of losing the deal.

    When to walk away from overpriced domains

    Red flags include sellers who demand all-cash upfront, substantial price hikes during the escrow period or refusal to share domain history records. Brokers should set clear acceptable price ranges and focus on domains that match value expectations.

    If a broker encourages brands to exceed their budget, it signals potential misalignment. Walking away from a domain now prevents draining funds and allows redirecting resources to other options.

    Persistence pays off, especially if brokers scout multiple candidates instead of fixating on a single prized address.

    Balancing time versus money

    DIY methods require substantial effort in researching WHOIS records, monitoring expiry dates and drafting outreach emails. Hybrid models cut down time commitments to negotiation stages only.

    The good news is that full-service brokers completely relieve brands of administrative tasks, but they often charge high fees. Brands comparing options should evaluate the value of internal hours against broker costs to find the optimal balance.

    Best practices for smooth domain transfers

    Once a price point is agreed upon, escrow holds the funds until the ownership transfer is completed successfully. Brokers should coordinate with registrars to update WHOIS records and verify the domain status.

    Brands need to confirm transfer lock statuses and obtain authorization codes. Multi-step verification ensures trademarks transfer smoothly without legal issues. A seamless transfer prevents downtime and maintains SEO authority.

    Auditing current domain acquisition strategies

    Brands already using brokers should review past invoices by comparing estimated fees with actual charges. Analyzing negotiation results helps identify broker performance trends and possible overcharges.

    Regular audits can uncover hidden recurring fees, allowing for renegotiation of fee structures or broker replacement. Consistent reviews help keep costs under control over time.

    Owning your domain purchases with smart strategies

    Understanding how this process and the associated fees work can help you reduce costs. Negotiate costs upfront, walk away if prices skyrocket and combine DIY tools with broker support to secure domains at fair rates.

    Audit your current approach, match acquisition methods to your resources and demand transparent pricing from any broker you hire. Balance time versus money, explore hybrid options and conduct a fee audit before you buy.

    This way, you can secure a great domain name for your business that feels predictable, affordable, and perfectly aligned with your brand goals.

    The right domain is essential in 2025 and beyond. Brands need that perfect web address to establish credibility and attract traffic. In practice, domain brokerage firms act as intermediaries between buyers and sellers, often negotiating opaque fees that can increase the final costs.

    Join me as I reveal the reality of domain brokers, highlighting common fees and negotiation strategies that help keep budgets under control. Fellow entrepreneurs will learn what questions to ask when hiring a broker, which hidden costs to watch for and how to challenge price tags. Ultimately, I’ll demonstrate how to prepare for acquiring high-value domains without overspending.

    What is a domain brokerage?

    The rest of this article is locked.

    Join Entrepreneur+ today for access.

    Michael Gargiulo

    Source link

  • How to Unlock Profitable SEO as AI Search Engines Take Over | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    As AI technology continues to grow in capability and popularity, the online search landscape and search optimization are rapidly changing. AI search engines, including Perplexity, Google’s AI mode, ChatGPT Search, Gemini, Arc Search and others, are competing for their share of searches and are quickly catching up to traditional search engines.

    In fact, one study projected that AI search engines may have more users than traditional search engines by 2028. These constantly changing search dynamics have many businesses wondering whether their current SEO strategy is sufficient or whether they need to adapt to stay relevant. While many SEO strategies can help businesses rank in both traditional and AI search engines, there are some key techniques businesses can implement to ensure that the evolution of AI search engines does not leave them behind.

    Related: Want to Be Discovered in AI Search? These Are the Sources That Matter

    The increasing popularity of AI search engines

    AI search engines are generative AI platforms that create answers to queries entered by users. Rather than simply presenting results, like traditional search engines, AI search engines summarize and present information pulled from multiple sources. AI search engines are quickly becoming the first choice for many users.

    Rather than using a traditional search engine, people prefer to use AI search engines for more specific, conversational queries. AI search engines consolidate and summarize information, which appeals to many users, particularly when they have a longer, more specific search query or are researching a new topic. Users can also utilize AI search engines to compare products or generate a list of multiple service providers without needing to visit various websites.

    4 strategies for ranking in AI search engines

    AI Search engines cite the websites they pull information from. Having your website cited as a source is an effective way to generate organic traffic and increase leads. Fortunately, many of the SEO strategies that are effective for ranking in traditional SERPs remain effective for ranking in AI search engines. Additionally, search engines pay attention to ranking positions when they select websites to pull information from and cite. However, for businesses looking to stay ahead of their competition, here are a few strategies that we implement at Outpace SEO to make sure our clients rank in AI search engines as well as traditional SERPs.

    1. Audit your strategy

    AI search engines prioritize credibility and relevancy. Before you begin, audit your current SEO strategy and identify its strengths and weaknesses. Who is your target audience, and are they likely to use AI search engines? Are you hoping to rank nationally or locally? Answering these questions can help you adapt your strategy for continued success.

    2. Ensure visibility

    It’s essential to make sure that AI search engines can index your website and easily understand the context and relevance of your content. In-depth technical SEO is crucial to ensure that your website is visible to the relevant search engines. Some search engines have specific primary crawlers that need to be enabled in your robots.txt file. Make sure that your pages are indexed by Bing, not just Google. Your site should have a simple and easy-to-understand site architecture that allows AI engines to navigate it effectively. Other technical strategies include optimizing alt text, URLs, meta titles, page speed and internal linking to enhance your website’s visibility.

    Related: How AI Is Transforming the SEO Landscape — and Why You Need to Adapt

    3. Create concise, organized content

    AI search engines summarize information in conversational language. This means that they can more easily extract information from websites that provide clear and concise content. Answering questions clearly in a sentence or two increases the chance that AI search engines will cite your website in answers to search queries. Creating content that is clearly organized with header tags is an effective way to make sure that users and search engines can easily skim your content and identify its relevance. Using high-volume, long-tail keywords as titles and headers also increases the chance that AI search engines will use your content when they generate answers to popular questions. How you write your content can significantly increase your chances of ranking both in traditional search engines and AI search engines.

    4. Build online authority

    Both traditional search engines and AI search engines are more likely to rank your website if it has a strong online presence. AI search engines pay particular attention to websites with regularly updated content and a strong off-page authority. The type of brand mentions and backlinks you acquire is also significant; backlinks from websites in your industry with strong domain authority will do more to boost your website’s profile than links that are irrelevant or appear untrustworthy. By consistently creating on-site and off-site content, you can establish authority and credibility within your industry, resulting in increased rankings, leads and traffic.

    Final thoughts

    As more people use AI search engines, it may not be enough for businesses to simply rank on SERPs. If your target audience is likely to use an AI search engine to find businesses, information and products, then it’s essential to adapt your SEO strategies to rank in AI search engines as well as traditional search engine results pages. By creating content strategically, implementing technical optimizations on your website and developing your online authority, you can provide your business with a competitive edge and keep up with rapidly advancing AI technology.

    As AI technology continues to grow in capability and popularity, the online search landscape and search optimization are rapidly changing. AI search engines, including Perplexity, Google’s AI mode, ChatGPT Search, Gemini, Arc Search and others, are competing for their share of searches and are quickly catching up to traditional search engines.

    In fact, one study projected that AI search engines may have more users than traditional search engines by 2028. These constantly changing search dynamics have many businesses wondering whether their current SEO strategy is sufficient or whether they need to adapt to stay relevant. While many SEO strategies can help businesses rank in both traditional and AI search engines, there are some key techniques businesses can implement to ensure that the evolution of AI search engines does not leave them behind.

    Related: Want to Be Discovered in AI Search? These Are the Sources That Matter

    The rest of this article is locked.

    Join Entrepreneur+ today for access.

    Summit Ghimire

    Source link

  • How I Helped a Local Company Generate $5 Million in 6 Months | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Most people think you need a massive ad budget to grow fast. But earlier this year, I helped a service-based business generate over $5.1 million in just six months — and we did it by focusing on strategy, not spending.

    Let’s Get Moving started as a single-location moving company. Today, we have over 70 locations across North America, and I’ve led the SEO and digital marketing behind that growth.

    We didn’t rely on hacks or hope. We built a system that generated consistent, high-converting leads across every franchise, even in highly competitive markets like Toronto, Vancouver and Houston.

    This is the real story of how we scaled and what any entrepreneur running a service business can take away from it.

    Related: 31 Ways to Market Your Business on a Budget

    1. We consolidated a disjointed online presence into a scalable system

    When I first joined the team, Let’s Get Moving had four active locations: Toronto, Vancouver, Edmonton and Hamilton. Each operated under its own subdomain, a structure that not only fragmented our brand identity but also made it nearly impossible to build SEO authority across the board.

    While Google Ads were driving decent results, the long-term organic growth potential was being held back by a lack of a centralized SEO strategy.

    Our first step was to rebuild the digital foundation — migrating all locations under one unified domain structure, developing dedicated SEO-optimized pages for each city and implementing a consistent content and review strategy across all franchises.

    That move alone positioned us for exponential, scalable growth and created a system we could replicate as we expanded to 70+ locations.

    2. We built location pages that actually convert

    Most franchise websites create a page for each city, add the name of the location and call it a day.

    We went deeper. Every location page became its own mini landing page optimized for the keywords people actually search in that city (like “movers in Chicago with great reviews”), with real reviews, service highlights and clear CTAs.

    We didn’t just want visibility. We wanted calls, quotes and bookings.

    This helped us dominate local search in dozens of markets without paying for clicks.

    3. We turned Google Business Profiles into lead machines

    Google Business Profile (GBP) isn’t a “nice to have” — it’s your homepage for local customers.

    We optimized over 70 GBP listings to show up in the top three of Google Maps (the “map pack”) by:

    • Consistently updating business details, hours and photos

    • Encouraging genuine, timely reviews from happy customers

    • Posting regular updates and offers

    • Using BrightLocal to monitor ranking and visibility

    For some locations, our Google Business Profile drove more than 50% of inbound leads. It was free. And it worked.

    Related: Ultimate SEO Guide On How to Get 100,000 Visits Per Month From Google

    4. We created content with the customer’s real questions in mind

    We didn’t blog just to blog. We asked:

    “What is our customer Googling the moment they realize they need our service?”

    Then we answered those questions clearly, concisely and locally.

    For example:

    • “How much do movers cost in Toronto?”

    • “Can I hire movers on the same day in Los Angeles?”

    • “What’s the best time to move to NYC to save money?”

    This kind of content didn’t just get traffic — it built trust. It positioned us as the go-to expert before they ever picked up the phone.

    We also focused on formatting. Every article used conversational headlines (based on actual search terms), bullet points for scannability and short paragraphs that respected the reader’s time. We weren’t trying to sound like a content mill. We wrote like humans answering real questions.

    And it paid off. The more content we published, the more leads came in — and we were ranking for high-intent searches across dozens of cities, all without spending a dollar on paid traffic.

    5. We scaled without sacrificing quality

    One of the biggest challenges with franchise growth is maintaining consistency across all locations. To solve that, we built internal systems to support every franchise equally — a strategy that many overlook when implementing SEO for franchises.

    This included:

    • Centralized SOPs for SEO and content

    • Shared review generation templates

    • A monthly dashboard for rankings, calls and traffic

    • Ongoing support and local keyword research for every new franchise launch

    By giving each location the tools to succeed and tracking performance, we created a self-sustaining lead generation system.

    The result

    In six months, our combined locations generated over $5.1 million in tracked revenue without relying on PPC, traditional advertising or gimmicks.

    And we’re still growing.

    What other entrepreneurs can learn from this

    Even if you’re not in the moving industry or don’t run a franchise, here are the key takeaways that apply to any service-based business:

    • Think beyond traffic, and optimize for search intent and conversion.

    • Treat every local market like its own opportunity.

    • Build a brand people trust before they ever contact you.

    • Create repeatable systems so you can scale without chaos.

    • Don’t ignore the tools that are free but powerful, like Google Business Profile.

    Related: 7 Local SEO Strategies I’ve Used to Help Businesses Boost Their Revenue 10x — Especially Blue-Collar Companies

    We didn’t win by spending more money; we won by thinking smarter, moving faster and obsessing over what our customers were already looking for.

    If you’re building a service business in 2025, SEO isn’t optional — it’s one of the highest-ROI growth channels available. But only if you treat it like the revenue engine it truly is.

    Most people think you need a massive ad budget to grow fast. But earlier this year, I helped a service-based business generate over $5.1 million in just six months — and we did it by focusing on strategy, not spending.

    Let’s Get Moving started as a single-location moving company. Today, we have over 70 locations across North America, and I’ve led the SEO and digital marketing behind that growth.

    We didn’t rely on hacks or hope. We built a system that generated consistent, high-converting leads across every franchise, even in highly competitive markets like Toronto, Vancouver and Houston.

    The rest of this article is locked.

    Join Entrepreneur+ today for access.

    Fahim Ludin

    Source link

  • 10 Sci-Fi Books With Terrifying Viruses and Plagues

    Remember during the COVID-19 pandemic we all rewatched Contagion? I’ve created this list to scratch that same viral itch. The course of human history has been shaped by deadly disease. Smallpox, the Bubonic Plague. the Spanish Flu, with each strain of infection, our culture mutates as well. Science fiction authors throughout history have utilized infection narratives to do what they do best: conjure up all the ways the future could go wrong. Humanity needs to read these 10 sci-fi books with terrifying viruses and plagues, so when COVID-20 comes around, we’ll all be better prepared.

    The Stand

    Cover art for "The Stand" by Stephen King
    (Doubleday)

    Arguably tied with It for the best Stephen King novel, The Stand is a post apocalyptic tale about a deadly pandemic, and a world that refuses to die. After a government engineered super-virus wiped out 99% of the population, the few immune survivors struggle on in a forever changed world. Like many of King’s characters, each survivor experiences “the shining” – a type of psychic attunement that appears in other works like The Green Mile, The Shining and Carrie. Depending on whichever direction their moral compass points, the survivors begin having visions of two separate spiritual leaders. The good dream of America’s oldest woman, a folk guitarist and prophet who lives in rural Nebraska. The bad dream of a mysterious man in black, an agent of chaos who is setting up shop in Las Vegas. As the survivors journey across plague-ridden nation to answer their respective callings, it becomes clear that Armageddon is only just beginning.

    The MaddAdam trilogy

    Cover art for "Oryx and Crake"
    (Anchor Books)

    Margaret Atwood’s MaddAdam trilogy begins with the end of the world, and continues from there. Told in a series of flashbacks, the series’ first novel Oryx and Crake tells the tale of a mad genius who engineered humanity’s doom. A brilliant bioengineer, the scientist Crake imagined a world populated by “Crakers,” post-human beings of his own genetic design. After patenting a wonder drug that was secretly laced with Crake’s “Jetspeed Ultra Virus Extraordinary,” the scientist distributed lab-made doom across the planet. The second novel tells an alternate perspective of the end, focusing on two women who survived the apocalypse by sheltering with a religious cult – which obviously has its pros and cons. Part Mad Max, part Children of Men, part Frankenstein, this trilogy tells the tale of the man who spliced apart the world, and the survivors left to pick up the mutated pieces.

    Station Eleven

    Cover art for "Station Eleven"
    (Knopf)

    One of the most uplifting post-apocalyptic novels ever written, Station Eleven by Emily St. John Mandel is theatre kid Armageddon. The novel follows the Traveling Symphony, a perambulatory band of actors and musicians who travel about a post-pandemic world performing Shakespeare. Jumping back and forth between the post-collapse present and the pre-pandemic past, the novel plays out The Tragedie of Planet Earthe in real time. Society fell due to a deadly super-virus – no government bio-weapon, no mad scientist engineering, just a freak of nature disease that our immune systems couldn’t beat. Told with all the subtle grace of a Shakespearean sonnet, Station Eleven paints a picture of humanity during our planet’s final act. The show must go on, after all.

    The Andromeda Strain

    Cover art for "The Andromeda Strain"
    (Avon)

    From the mind that brought us Jurassic Park, Michael Crichton returns with another novel about humanity’s poor decision making skills. Like building a theme park full of resurrected dinosaurs, The Andromeda Strain chronicles the ill-thought out plan to collect alien microorganisms from the far reaches of space. After a germ-collecting satellite crash lands in Arizona, scientists are shocked to discover that a small town has been entirely annihilated by disease – save for an old man and a baby. The Tyrannosaurs Rex in this novel is “Andromeda” an extraterrestrial virus capable of rapid mutation. Clever girl. Sadly, Jeff Goldblum isn’t there to stop it.

    The Girl With All The Gifts

    Cover art for "The Girl With All The Gifts"
    (Orbit Books)

    The Girl With All The Gifts by M.R. Carey isn’t your average zombie apocalypse novel, rather a subversion of the genre. After a global pandemic turns average people into flesh-eating “hungries,” scientists in Beacon set up a facility to study a special group of children infected by the disease. Unlike their mindless adult counterparts, child hungries are able to retain their mental faculties, but become hostile when exposed human scent. Melanie is one of these young hungries, a 10 year old with a genius level IQ and a love for Greek mythology. The novel is a day in the life of a little girl who, despite her occasional ravenous hunger for flesh, is just like any other kid. If Ellie from The Last of Us grew up in a Firefly research facility instead of the mean streets of the Boston DMZ, you’d have this book.

    The Last Man

    Cover art for "The Last Man"
    (Henry Colburn)

    Not to be confused with Y: The Last Man: a comic book about a mediocre dude who is the survivor of a plague that kills everything with a Y chromosome – Mary Shelley’s The Last Man is a pandemic story from the mind that brought us Frankenstein. Hailed as the first great post-apocalyptic novel, the story takes place in the late 21st century, where a resurgence of the bubonic plague is causing rapid societal collapse. The novel follows Lionel Verney and Lord Raymond, two aristocrats who travel the world with their loved ones in a doomed attempt to outrun the disease. A elegiac, grief haunted novel, The Last Man was written after the death of Shelley’s husband and their mutual friend Lord Byron. It single-handedly birthed the trope of the “lone post-apocalyptic wanderer,” further cementing Mary Shelley’s legacy as the great-grandmother of science fiction. Without her, the genre as we know it simply wouldn’t exist.

    Zone One

    Cover art for "Zone One"
    (Doubleday)

    Zone One by Colson Whitehead is a zombie apocalypse story that focuses on the minutiae of post-collapse life. Humanity has managed to stabilize itself, and the military is now mopping up the infected with procedural efficiency. In an effort to retake New York City, civilian volunteers have been tasked with eliminating a less dangerous strain of infected, who go about their un-lives in state of catatonia. Centered around an everyman named Mark Spitz, the novel swings back and forth between the bad old days of the early pandemic and the rebuilding efforts of the present. It’s kind of like a day in the life novel about Fallout NPCs, just going about their end of the world business, until things go horribly wrong.

    Blindness

    Cover art for "Blindness"
    (Mariner Books)

    Blindess by José Saramago is set in a world ravaged by an epidemic of sightlessness. Set in an unnamed city and revolving around a cast of unnamed characters, the novel details the early days of the pandemic. The government has quarantined the infected into a hospital, where rule of law breaks down as desperate people attempt to horde supplies and resources. An unrelated group of infected people (along with one woman who remains curiously immune) evolve into a tight-knit found family, and attempt to navigate their way through the claustrophobic world. A literary take on the post-apocalyptic novel, Blindness is strange, surreal, and thought provoking meditation on human nature. When things go wrong, we tend to lash out with one hand reach for each other with the other.

    Clay’s Ark

    Cover art for "Clay
    (Warner Books)

    When it comes to Octavia Butler’s Clay’s Ark, I can firmly guarantee you’ve never read a post-apocalyptic novel like this before. The story takes place in the not so distant future, where societal collapse has caused humanity to band together in small groups called “car families.” Dr. Blake Maslin and his twin teenage daughters are a car family traveling across the Mojave desert, carjacked by a spaceship crash survivor who is infected with an alien microbe. The alien disease causes anyone infected to be consumed with the desire to reproduce, the result of which is the inevitable birth of something far from human. After Blake and his daughters are kidnapped and taken to the crash survivor’s creepy ranch to meet his own “family,” things really hit the fan. Yes, this novel is about an alien sex plague that results in mutated offspring. Yes, it is as exciting, grotesque, and fascinating as it sounds.

    The Companions

    Cover art for "The Companions"
    (Gallery/Scout Press)

    Another highly unique take on the post-apocalyptic virus novel, The Companions by Katie M. Flynn takes place in a world where a deadly plague has forced humanity to remain indoors. Stuck in eternal lockdown, the living can only be visited by the dead. I don’t mean zombies, I mean the digitally uploaded consciousnesses of the deceased who are implanted into machines. The “companionship” program allows people to return from beyond the grave, implanted inside everything from rolling R2-D2 style robots to androids that pass for human. While wealthy companions are able to return to their families, the less fortunate are “leased” to strangers in order to ease the epidemic of loneliness. A sixteen year old girl named Lilac is one of these unfortunates, digitally resurrected in a mechanical body and forced to obey commands – but when she overrides her own programing, she mounts a daring escape into the post-pandemic wasteland. It’s a novel about how capitalism, like a cockroach, is able to survive and thrive in the grimmest of circumstances – and so can its victims.

    Have a tip we should know? [email protected]

    Image of Sarah Fimm

    Sarah Fimm

    Sarah Fimm (they/them) is actually nine choirs of biblically accurate angels crammed into one pair of $10 overalls. They have been writing articles for nerds on the internet for less than a year now. They really like anime. Like… REALLY like it. Like you know those annoying little kids that will only eat hotdogs and chicken fingers? They’re like that… but with anime. It’s starting to get sad.

    Sarah Fimm

    Source link

  • The Guy Behind the Fake AI Halloween Parade Listing Says You’ve Got It All Wrong

    The Guy Behind the Fake AI Halloween Parade Listing Says You’ve Got It All Wrong

    I appreciate that.

    We own this mistake.

    So your name is Nazir Ali, but when you say “we”—

    We are not going to give you any personal information that might be harmful for us. Everyone is writing about us, and they are telling us that we are scammers.

    Would you be comfortable telling me about the reports that you’re based in Pakistan? Is that true?

    We hire some of the content creators, and one is from Pakistan, and others are from some other countries. But I don’t want to actually reveal their nationalities. People will blame the country if I say I’m from Dubai, then whenever you write an article, if you say that a guy from Pakistan, a guy from India, guy from Ireland, a guy from the UAE, it actually hurts some of the citizens of that country.

    Would you be comfortable telling me how long you’ve had this Halloween website?

    You will be shocked to know that we ranked our site in three months on the Google first page.

    So you’ve only been in operation for three months?

    Yes.

    Why holiday events?

    It’s a huge topic, but only for one day. So it is easy for us to generate revenue for that one day—then we don’t have to put in effort throughout the year. We just do work for three or four months, and then we’ll get the revenue.

    Could you explain more about your business model. How do you make money?

    Our business model is Google Ads. Google Ads and affiliate marketing.

    Has this made you reconsider the ways that you operate? Will you change how you use AI going forward?

    It is our mistake. We should double check it. Not only double, but triple check it. One more thing I want to add is that people should not consider Google as the standard. Google is just a search engine, and any person can post anything on it. Don’t just believe it. Just cross check!

    Are you concerned that Google will downrank you now?

    Definitely. We are expecting Google will derank.

    Is there anything you could try to do to prevent that?

    No, there is nothing. And this is because of all the misinformation provided by the journalists. They don’t actually know what our intentions are, but they are showing that our intentions are wrong. But right now the guys are very depressed. Listen to me. If we wanted to scam people, we can easily do so by selling fake tickets. But we never mentioned any tickets on the website. That would be very simple, but we didn’t even mention the ticket thing.

    Kate Knibbs

    Source link

  • AI Slop Is Flooding Medium

    AI Slop Is Flooding Medium

    Some Medium writers and editors do applaud the platform’s approach to AI. Eric Pierce, who founded Medium’s largest pop culture publication Fanfare, says he doesn’t have to fend off many AI-generated submissions and that he believes that the human curators of Medium’s boost program help highlight the best of the platform’s human writing. “I can’t think of a single piece I’ve read on Medium in the past few months that even hinted at being AI-created,” he says. “Increasingly, Medium feels like a bastion of sanity amid an internet desperate to eat itself alive.”

    However, other writers and editors believe they currently still see a plethora of AI-generated writing on the platform. Content marketing writer Marcus Musick, who edits several publications, wrote a post lamenting how what he suspects to be an AI-generated article went viral. (Reality Defender ran an analysis on the article in question and estimated it was 99 percent “likely manipulated.”) The story appears widely read, with over 13,500 “claps.”

    In addition to spotting possible AI content as a reader, Musick also believes he encounters it frequently as an editor. He says he rejects around 80 percent of potential contributors a month because he suspects they’re using AI. He does not use AI detectors, which he calls “useless,” instead relying on his own judgment.

    While the volume of likely AI-generated content on Medium is notable, the moderation challenges the platform faces—how to surface good work and keep junk banished—is one that has always plagued the greater web. The AI boom has simply super-charged the problem. While click farms have long been an issue, for example, AI has handed SEO-obsessed entrepreneurs a way to swiftly resurrect zombie media outlets by filling them with AI slop. There’s a whole subgenre of YouTube hustle culture entrepreneurs creating get-rich-quick tutorials encouraging others to create AI slop on platforms like Facebook, Amazon Kindle, and, yes, Medium. (Sample headline: “1-Click AI SEO Medium Empire 🤯.”)

    “Medium is in the same place as the internet as a whole right now. Because AI content is so quick to generate that it is everywhere,” says plagiarism consultant Jonathan Bailey. “Spam filters, the human moderators, et cetera—those are probably the best tools they have.”

    Stubblebine’s argument—that it doesn’t necessarily matter whether a platform contains a large amount of garbage, as long as it successfully amplifies good writing and limits the reach of said garbage—is perhaps more pragmatic than any attempt to wholly banish AI slop. His moderation strategy may very well be the most savvy approach.

    It also suggests a future in which the Dead Internet theory comes to fruition. The theory, once the domain of extremely online conspiratorial thinkers, argues that the vast majority of the internet is devoid of real people and human-created posts, instead clogged with AI-generated slop and bots. As generative AI tools grow more commonplace, platforms that give up on trying to blot out bots will incubate an online world in which work created by humans becomes increasingly harder to find on platforms swamped by AI.

    Kate Knibbs

    Source link

  • How to Get the Most Out of Your Link-Building Efforts | Entrepreneur

    How to Get the Most Out of Your Link-Building Efforts | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Five years from now, 94% of marketers think that links will continue to be a ranking factor in Google algorithms.

    However, many companies offering link-building services engage in questionable practices, such as selling links from manipulated or low-quality websites. These links can not only fail to provide value but may also harm the website receiving them. Therefore, it’s essential to exercise caution when hiring an external partner for link building.

    So, here are a few key tips to help SaaS businesses get the maximum from their link-building efforts.

    Related: 10 Powerful Link-Building Tactics for Boosting Your Website’s SEO

    1. Take metrics with a grain of salt

    It’s crucial to approach metrics with skepticism. Website owners often inflate numbers like Domain Rating (DR). You might see a DR of 70, but in reality, the website holds little to no authority in Google’s eyes. Of course, that’s not always the case. In reality, Domain Rating correlates with higher rankings

    While metrics can be useful, especially when sorting through large lists of websites, don’t rely on them alone. Always look deeper into the site’s real quality.

    2. Organic traffic for real keywords is key

    Pay attention to the keywords a website ranks for. Ideally, the site you’re getting backlinks from should have organic traffic, which shows Google values it. More importantly, the traffic should come from relevant, industry-specific keywords. Some sites may rank for irrelevant terms like “celebrity news” despite being in a completely different niche — or worse, they may use fake traffic. Always ensure the keywords are a good fit for your business.

    3. Get links from real businesses

    The best way to determine if a website is worth getting a backlink from is to see if it’s a real business. Many sites exist solely to sell links and are often just link farms. Focus on acquiring links from legitimate businesses, as these are the ones that offer the most value.

    4. Use internal links

    Let’s face it — quality link building is hard. And if you find it hard to get backlinks to your service or landing pages, start by linking to your blog posts instead. Then, use internal linking across your site to ensure link equity flows throughout your pages. Without proper internal linking, you won’t fully benefit from the backlinks you’re building.

    Related: Top 8 Backlink Strategies to Boost Your Traffic

    5. Prioritize links to target pages

    When building backlinks, your main focus should be on your money-making pages. Links to these pages are critical. If you’re working with an agency, ensure they are targeting specific commercial pages. Even if you’re only getting a couple of links per page per month, if they’re targeted, it’s highly effective.

    6. Optimize anchors

    Anchor text optimization is essential. From my experience, optimized anchor texts perform very well. If you’re hiring an agency, send them a list of preferred anchor texts along with your target pages, so they can focus on both elements.

    7. Focus on do-follow links

    There’s ongoing debate about the impact of no-follow links on rankings. While no-follow links have some influence, it’s hard to quantify. Based on my observations, they seem to be about 30-50% as effective as do-follow links. In a LinkedIn poll I conducted, 43% of participants believed no-follow links were 25% or less effective than do-follow. However, keep in mind that many respondents may not have had enough experience, so their opinions are just that — opinions.

    8. Get listed on the top of listicle posts

    There are countless “comparison” and “alternatives” pages for popular tools, generating significant search volumes. For instance, searches like “Canva alternatives” are common. If your product is in a competitive niche, you want to be featured as the number one option on these pages created by bloggers and websites. Not only will you gain valuable backlinks, but you’ll also get more clicks and recommendations as the top alternative, greatly boosting your link-building efforts.

    This also creates a snowball effect. Future writers and bloggers working on alternatives for that specific tool will often reference existing lists. When they see your product featured prominently, they’re more likely to include it in their own lists, further amplifying your exposure and link-building efforts.

    9. Outsource to the right company

    According to some research, 56% of SaaS marketing departments utilize a combination of in-house and outsourced staff to reach their marketing objectives.

    When selecting a company, make sure they specialize in link building for SaaS and deliver high-quality work, as word of mouth and testimonials can be very effective indicators of their reliability.

    Related: How to Shake Up a Stale Link Building Strategy

    In summary, while links remain vital for SEO, it’s crucial to prioritize quality over quantity. Focus on securing high-quality backlinks that directly target your key pages, using optimized anchor texts to make a meaningful impact. Your link-building strategy should align with your overall branding strategy to maximize effectiveness. By being selective and strategic in your approach, you can build a robust link profile that genuinely enhances your SaaS business’s online presence.

    Georgi Todorov

    Source link

  • What the Diddy Tapes Are & Why So Many People Are Worried About Them

    What the Diddy Tapes Are & Why So Many People Are Worried About Them

    Sean “Diddy” Combs has a lot of people worried. Why? Because it appears that he taped a lot of important people doing a lot of strange things (and people) in his infamous, drugged-out “freak offs.”

    Let’s lay out a quick and dirty scenario. There is a video going around social media, a clip from the end of the 1991 cult classic New Jack City. Already caught up by the police, ruthless drug boss Nino Brown (played by Wesley Snipes), knowing he’s already cooked but taking a lesser charge, elects to snitch on everyone. Of course, he’s shot in the chest at the end of the film, but the damage is done.

    This grand fallout scenario is essentially what an unknown number of celebrities, athletes, musicians, and politicians are gravely concerned about following the recent federal indictment against Combs. These alleged tapes purportedly document drug-fueled orgies and other wild sexual encounters and are now a focal point of the criminal case against the former mogul.

    The existence of these “freak off” tapes came to light through accusations made by ex-girlfriend and singer Cassie Ventura in her now-settled lawsuit last year. Multiple accusers since then (and before) have come forward—along with the federal indictment—alleging Combs routinely recorded these graphic sexual encounters, often without consent, for his own sexual desires and as a means to blackmail and control others.

    Per the indictment, Combs had “freak offs” that “occurred regularly, sometimes lasted multiple days, and often involved multiple commercial sex workers” and “distributed a variety of controlled substances to victims, in part to keep the victims obedient and compliant.”

    TMZ recently reported an exclusive story about a male sex worker claiming to have submitted a copy of a video from May 2023 to federal investigators that allegedly shows a threesome of Combs, himself, and an unidentified woman. The unease around the tapes now extends beyond Combs’ activities in the videos, detailing growing anxiety about who else might be in the recordings. Online speculation is running rampant, with people coming out to provide the ‘I told you so’s’ and former bodyguards spilling what they recall. Potential career-ending revelations, criminal activity by people other than Combs, or embarrassing exposures seem to be at play.

    Aside from the potential cultural fallout, the legal ramifications of these tapes are significant. Again, prosecutors allege that Combs—instead of just throwing them away and simply going to therapy—used them as a tool for intimidation and to ensure the silence of victims and participants.

    One accuser stated in court that Combs threatened to expose her, saying, “He just threatened me about my sex tapes that he has of me on two phones. He said he would expose me, mind you, to these sex tapes where I am heavily drugged.” Just in the last few days, another accuser has come out, with her attorney saying there are leaked tapes “around Hollywood being shopped around.” Attorney Ariel Mitchell-Kidd noted that the video—from which she claims to have seen stills—features Combs and someone even “more high-profile” than he, engaging in sexual acts. The accuser says Combs drugged and sexually assaulted her in 2018

    After their client pleaded not guilty to sex trafficking and racketeering conspiracy charges, Combs’ legal team downplayed the encounters found on these tapes, calling them consensual threesomes rather than wild orgies, but that feels flimsy at very best.

    As federal prosecutors build out an already-considerable case against Combs, the hanging specter of these tapes of lurid activity by your favorite actor or singer threatens to send shockwaves through multiple industries, upending careers and detailing how deep the cesspools go.


    The Mary Sue is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more about our Affiliate Policy

    Kahron Spearman

    Source link

  • Double Your Traffic and Boost Your Sales With This Ecommerce SEO Guide | Entrepreneur

    Double Your Traffic and Boost Your Sales With This Ecommerce SEO Guide | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Many ecommerce brands spend huge budgets on paid advertising to generate leads. They invest time and money into pay-per-click campaigns, but once the ad spend stops, so does the traffic.

    What they’re missing is a sustainable strategy that continues to drive traffic and sales without ongoing ad costs.

    That’s where SEO comes in. When you optimize your website for search engines, you can attract a steady stream of potential customers who actively search for what you offer.

    In this article, I’ll show you the best SEO tips to double your ecommerce organic traffic and increase revenue without relying on expensive ads.

    Related: 5 Simple SEO Strategies to Improve Your Rankings

    Why is SEO important for ecommerce businesses?

    There are more than 26.5 million ecommerce websites worldwide, which makes it incredibly hard to get yours noticed. With the right SEO strategy, however, you can boost your online presence, attract targeted traffic and drive more sales.

    When you rank well for certain keywords in search results, it makes it easier for potential customers to find you when they look up relevant products. These people are actively searching for your products, which means they are more likely to become your customers.

    High rankings also boost your brand’s credibility and authority because consumers perceive top-ranking websites as more trustworthy.

    So, let’s see how you can use SEO to get these benefits for your small business.

    5 steps for doubling your ecommerce organic traffic

    Doubling your organic traffic may seem daunting, but with a clear SEO strategy and consistent effort, you can achieve it quicker than you think. The trick is to master the basics, which are often overlooked while chasing for some secret formula that gives instant results.

    That’s why you should:

    1. Do more extensive keyword research

    Keyword research is crucial for ecommerce businesses, as it helps identify keywords potential customers use when searching for products. To do it right though, you need to go deeper than traditional metrics like search volume and difficulty.

    Instead, focus on understanding the search intent behind each keyword. Some people are looking to learn more about a topic, while others may be more interested in buying a product.

    You should focus on keywords with clear purchasing intent, which are more likely to drive sales. For example, if you have a beauty products store, you may initially target a high-volume keyword like “best skincare routine.” However, people searching for this term are typically seeking information, not necessarily looking to buy.

    Targeting keywords like “best price for anti-aging cream” can increase sales, as people searching for these terms are ready to make a purchase.

    Related: Trying to Rank for a Keyword on Google? Don’t Fall for These 3 Myths.

    2. Optimize product pages

    Well-optimized product pages can significantly increase conversion rates, boost user experience and improve search engine rankings.

    Here are a few actionable tips on how to optimize your product pages:

    • Create clear and keyword-rich URLs for your product pages.

    • Use power phrases like “X% off” or “Lowest price” to get people to click on your page.

    • Provide detailed product descriptions that include key features, benefits and specifications.

    • Incorporate relevant keywords naturally into your product descriptions.

    • Use high-quality images and videos to show your product’s features.

    • Display customer reviews and ratings to build trust.

    • Place clear and engaging CTAs, such as “Add to cart” or “Buy now” across the page.

    • Use schema markup to help search engines understand your product information better.

    • Ensure your product pages are mobile-friendly, as most online shoppers use smartphones.

    3. Optimize category pages

    Optimizing category pages is a crucial SEO tip for improving user experience, boosting rankings and driving more sales. In the beauty products industry, for example, well-structured category pages like “Skincare,” “Makeup” and “Hair Care” can attract users searching for these terms and guide them to specific products.

    Further optimize your category pages by using relevant keywords in titles and descriptions, writing unique content that focuses on product benefits and ensuring a clean layout with high-quality images.

    You should also implement schema markup for rich snippets and add internal links to related categories to improve navigation.

    4. Increase content velocity

    Your competitors are likely publishing a lot of SEO content. So, to stay competitive, you need to publish even more.

    If you only publish two blog posts per month, you won’t be able to rank effectively and might risk falling behind. Increasing content velocity is an essential part of SEO writing that helps you cover more topics, target more keywords and reach a wider audience. As a result, you can improve your website’s visibility and get an influx of fresh organic traffic.

    However, to engage potential customers and drive more conversions, it’s essential that each piece of content is relevant to your audience’s interests and matches the unique user intent for each keyword.

    5. Build high-quality backlinks

    Building high-quality backlinks improves your search engine rankings and domain authority, which makes it easier for customers to find you.

    The key to effective link-building is to focus on quality and relevance. One high-quality backlink is worth more than a dozen links from link farms. Similarly, a backlink from a relevant source can boost your rankings more than numerous irrelevant links.

    For example, a beauty products store can benefit from backlinks on reputable beauty blogs, skincare forums or collaborations with industry influencers. These backlinks improve SEO and drive targeted traffic from audiences already interested in beauty products, which supports your visibility and credibility.

    Related: 7 Link-Building Tactics You Need to Know to Skyrocket Your Website’s Rankings

    Consistent effort and strategic SEO practices can help you stand out in a crowded market and achieve sustainable growth. The key is to focus on deep keyword research, optimize product and category pages, increase content velocity and build high-quality backlinks.

    Follow these simple ecommerce SEO tips to double your website traffic and get ahead of your competitors.

    Nick Zviadadze

    Source link

  • DO Be a Boimler and Check Out the First Look at ‘Star Trek: Lower Decks’ Final Season

    DO Be a Boimler and Check Out the First Look at ‘Star Trek: Lower Decks’ Final Season

    At San Diego Comic-Con 2024, fans got a first look at the fifth and final season of Star Trek: Lower Decks.

    On Saturday, July 27, at SDCC 2024’s “Star Trek Universe” panel, featuring an exclusive conversation with cast members Tawny Newsome (who plays Beckett Mariner), Jack Quaid (plays Brad Boimler), Noël Wells (plays Tendi), and Jerry O’Connell (plays First Officer Jack Ransom), Paramount+ finally debuted the official teaser trailer for Star Trek: Lower Decks season 5, the final season of its hit animated comedy series.

    DO be a Boimler, and check it out for yourself below:

    What will Star Trek: Lower Decks season 5 be about?

    Like the previous seasons of Star Trek: Lower Decks, the fifth and final season will be 10 episodes long and sees our favorite U.S.S. Cerritos junior officers (Mariner, Boimler, Tendi, and Rutherford) tasked with closing space potholes, a.k.a. “subspace rifts causing chaos,” across the Alpha Quadrant—a task that would be a lot easier “if they didn’t also have to deal with an Orion war, furious Klingons, diplomatic catastrophes, murder mysteries and scariest of all: their own career aspirations,” according to the official season 5 logline.

    When will the final season of Lower Decks premiere?

    (Paramount+)

    At SDCC 2024 and via a press release, Paramount+ announced that Lower Decks’ fifth and final season will have a two-episode premiere on the streaming platform on Thursday, October 24, 2024, both in the U.S. and internationally. Following the premiere, new episodes of the season will be released on the service every Thursday until the series finale on Thursday, December 19.

    Who in the Cerritos crew is returning for season 5?

    L-R , Eugene Cordero as Rutherford and Tawny Newsome as Beckett Mariner in season 5 of Lower Decks streaming on Paramount+, 2024.
    (Paramount+)

    The fan-favorite animated comedy series focuses on the support crew serving on the Cerritos, lovingly and mistakenly described as “one of Starfleet’s least important ships.” Once again, returning as the voice actors of our fave lower deckers are Tawny Newsome as Mariner, Jack Quaid as Boimler, Noël Wells as Tendi, and Eugene Cordero as Rutherford. Meanwhile, returning to voice the bridge crew are Dawnn Lewis as Captain Freeman, Jerry O’Connell as First Officer Jack Ransom, Fred Tatasciore as Lietenuent Shax, and Gillian Vigman as Doctor T’Ana.

    Where can you watch Star Trek: Lower Decks?

    Trekkies can catch up with their favorite lower-deckers on Paramount+ in the U.S. and Latin America.

    (featured image: Jon Kopaloff/Getty Images for Paramount+)


    The Mary Sue is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more about our Affiliate Policy

    Rebecca Oliver Kaplan

    Source link

  • Google Search Ranks AI Spam Above Original Reporting in News Results

    Google Search Ranks AI Spam Above Original Reporting in News Results

    For example, I searched “competing visions google openai” and saw a TechCrunch piece at the top of Google News. Below it were articles from The Atlantic and Bloomberg comparing the rival companies’ approaches to AI development. But then, the fourth article to appear for that search, nestled right below these more reputable websites, was another Syrus #Blog piece that heavily copied the TechCrunch article in the first position.

    As reported by 404 Media in January, AI-powered articles appeared multiple times for basic queries at the beginning of the year in Google News results. Two months later, Google announced significant changes to its algorithm and new spam policies, as an attempt to improve the search results. And by the end of April, Google shared that the major adjustments to remove unhelpful results from its search engine ranking system were finished. “As of April 19, we’ve completed the rollout of these changes. You’ll now see 45 percent less low-quality, unoriginal content in search results versus the 40 percent improvement we expected across this work,” wrote Elizabeth Tucker, a director of product management at Google, in a blog post.

    Despite the changes, spammy content created with the help of AI remains an ongoing, prevalent issue for Google News.

    “This is a really rampant problem on Google right now, and it’s hard to answer specifically why it’s happening,” says Lily Ray, senior director of search engine optimization at the marketing agency Amsive. “We’ve had some clients say, ‘Hey, they took our article and rehashed it with AI. It looks exactly like what we wrote in our original content but just kind of like a mumbo-jumbo, AI-rewritten version of it.’”

    At first glance, it was clear to me that some of the images for Syrus’ blogs were AI generated based on the illustrations’ droopy eyes and other deformed physical features—telltale signs of AI trying to represent the human body.

    Now, was the text of our article rewritten using AI? I reached out to the person behind the blog to learn more about how they made it and received confirmation via email that an Italian marketing agency created the blog. They claim to have used an AI tool as part of the writing process. “Regarding your concerns about plagiarism, we can assure you that our content creation process involves AI tools that analyze and synthesize information from various sources while always respecting intellectual property,” writes someone using the name Daniele Syrus over email.

    They point to the single hyperlink at the bottom of the lifted article as sufficient attribution. While better than nothing, a link which doesn’t even mention the publication by name is not an adequate defense against plagiarism. The person also claims that the website’s goal is not to receive clicks from Google’s search engine but to test out AI algorithms in multiple languages.

    When approached over email for a response, Google declined to comment about Syrus. “We don’t comment on specific websites, but our updated spam policies prohibit creating low-value, unoriginal content at scale for the purposes of ranking well on Google,” says Meghann Farnsworth, a spokesperson for Google. “We take action on sites globally that don’t follow our policies.” (Farnsworth is a former WIRED employee.)

    Reece Rogers

    Source link