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  • Lil Dicky Has Said Enough About His Dick—but He’s Still Got More to Say

    Lil Dicky Has Said Enough About His Dick—but He’s Still Got More to Say

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    Lil Dicky wants to be taken seriously. The rapper born Dave Burd released his first album in nearly a decade last week, titled Penith (The DAVE Soundtrack). As the name states, it doubles as the soundtrack to Dave, Burd’s TV show not-so-loosely based on his own life as a rapper. Together, the show and the music create a meta feedback loop. The FXX show chronicles Burd’s creation and promotion of an album called Penith. (“Penith,” naturally, is pronounced like “zenith” crossed with the word “penis.”)

    In addition to writing and starring in his own comedy, Burd also created the music for the show. Now he is releasing the songs featured in the show as a real-life album. Appropriately, he gave it the same inappropriate name from the show: Penith. It’s art imitating life imitating art imitating dick jokes.

    “I’m just over here redefining the alpha male,” Dicky raps on his new song, “HAHAHA,” a nearly uninterrupted three-minute verse intended to flex his rapping bona fides. Later on the album, on the song “No Fruits or Vegetables,” the chorus goes, “I don’t eat fruit or vegetables, no fruits or vegetable.” Burd is the alpha man-child. But Burd’s show is so good that the next phase of his career will be taken seriously.

    Dave has perhaps the best celebrity cameos in a television show since Entourage. At various points, the show features Justin and Hailey Bieber, Kendall Jenner and Kourtney Kardashian, and Megan Fox and Machine Gun Kelly. But the star power isn’t as impressive as the way it is used. In Season 1, Dave learns that a young fan of his has died, and the kid’s parents ask Dave to perform at the memorial service. But when Dave arrives, he sees Macklemore showing up to a hero’s welcome. The parents ask Dave to cancel because their son liked Macklemore better. In Season 2, Dave releases a song called “Kareem Abdul-Jabbar” and is elated when Kareem reaches out to talk to him about the song. But to Dave’s horror, Kareem ends up interviewing him about white rappers appropriating Black culture for a profile in Time.

    Burd’s greatest strength has been taking his weaknesses and making them his armor. His rap name is based on his insecurities about having hypospadias, a birth defect that led to a surgery that accidentally created a second hole in his penis. (When Burd explained that childhood trauma to The Ringer back in 2020, he explained that when he pees, he has to cover the second hole with his finger or it comes out “like a Super Soaker.”)

    On the show, Burd’s craven, shameless desire for fame is spun into an episode in which an internet rumor that he is dead goes viral. When he sees that he is the no. 1 trending person on Twitter, he decides to hide at a motel and wait an extra day for his songs to reach no. 1 on Billboard before announcing that he is still alive (even to his parents).

    With the help of Seinfeld writer and Curb Your Enthusiasm producer Jeff Schaffer, the show touches on a stunningly wide range of jokes and emotions. Burd’s friend and real-life hype man GaTa, who also plays himself, gives a genuine and stunning view into the relationship between childhood trauma and sex addiction. This is from the same show where Burd, who is Jewish, hallucinates a conversation where he teaches Anne Frank how to do the “Whip/Nae Nae” dance.

    Burd’s next trick is blurring the lines between his TV show and his music. At the end of the second season, Burd buys an ad on a billboard in Los Angeles to announce his (then-fictitious) album, Penith. His plan in the episode is to tape himself, practically naked, to the billboard as the “t” in “Penith” like Jesus on the cross. But Ariana Grande releases a single the same day, and nobody shows up to see him. The image is now the real-life album cover for Penith.

    (Incredibly, two years after that joke appeared on the show, Grande released a single on January 12, 2024, one week before Burd’s Penith album came out in real life. Art imitates life, etc.)

    Burd is hoping to do what his show did and defy genre. For white guys with white-collar jobs who love rapping Drake lyrics alone to themselves in the car, Lil Dicky is the embodiment of the American dream. He had an excellent career at the powerhouse advertising firm Goodby, Silverstein & Partners working on campaigns like the NBA’s legendary playoff commercials. But Burd quit a potentially lucrative and relatively creative job to become a rapper. Wear your weaknesses like armor, and you too can quit your job to be a famous rapper who writes a TV show about his own life and then convinces Brad Pitt and Drake to be in a season finale. We sat down with Dave to discuss his new album, cold-emailing Brad Pitt to be in his show, what comes next, his custom sex doll, and why he does not eat fruits or vegetables at 35 years old.

    What was the weirdest thing about making a show about your own life that you didn’t see coming?

    Probably just the amount of people asking, “Is this true? Is that true?”

    You want to do a rapid-fire true or false?

    Sure.

    Rick Ross lent you a chain, and then you got robbed. Is any of that true?

    No, no, no, it’s not true. I’ve never experienced anything like that, but GaTa has had a chain get stolen and has had to go through steps to get it back. So it’s like part of the details of that were inspired by stuff that GaTa’s gone through, but I’ve never experienced that.

    So do you have a stalker? Was that real?

    No, I don’t have a stalker, thank God.

    OK. Did you order an absurdly expensive custom sex doll?

    Yeah.

    What did it cost?

    I got the $3,000 model. There were other models that I could have splurged on. There’s a scene in the show where I have sex with the sex doll and very much based on—please, for all the readers, just know that I didn’t bring this up; I was asked this question, and I’m not trying to be intentionally vulgar.

    But the first time I did have sex with the sex doll, I just remember being shocked at how heavy it was. Literally. My favorite sexual position is girl on top. So I don’t know why I thought that that was the right thing to do with this 80-pound doll, but that’s where my head went for the first time I ever experienced it. Then it was so hard to get it positioned. I remember by the time I was actually in a position where I could start doing anything, I was so physically tired. The wig started to fall off of it. I remember thinking in my head as it was happening it felt so much like Ex Machina.

    Pre-nut clarity?

    I didn’t find the experience to be overwhelmingly positive. It was really tiring. But after that, I just immediately went and got on my laptop and started writing things down and details that I don’t want to forget. I remember thinking, “This is such a crazy scene for the show.” So there are times where I’m living life and I’m thinking, “Wow, this is a great scene for the show.”

    So you do that a lot? You’ve basically been chronicling this stuff for years?

    Even before I had the show, when I was just a rapper going on tour with GaTa, I was like, “I know I want to be a comedian. I know that this life that I’m living right now as I’m a rapper going around the road, it’s really funny.” I don’t have a great memory. I’m not going to leave it up to hoping I remember the insane thing that happened in Iowa. I just have to write it down. So I’ve been writing this stuff down for over a decade.

    Did you actually match with Doja Cat on a dating app?

    I have matched with Doja Cat.

    What happened?

    We matched, and we talked. She was very sweet, and we’re friends, but we matched during a time where we didn’t work out. It was always very difficult. I think I was shooting Season 1 or something, or I was just very much doing something and she was doing something. It just was friendly banter, but then I reached out to her for the show, and I was like, “Remember that time we matched?” She was like, “Yeah.” Then I was like, “I want to make an episode based on online texting.”

    On the show, you cannot ride a bike. Was that true? And have you learned?

    I learned when I was a kid. What’s the phrase? You can’t forget how to ride a bike. Well, I forgot. If you put me in a meadow and there’s a path, I can ride straight. I’m just not good at turning. I’m not comfortable on the road. I don’t know how people can ride. Then if there’s a stick, they get smacked by a car. So, no, I’m no more comfortable riding bikes. I’ve always been a Rollerblader. I’m still a Rollerblader. They always think Rollerblading is a bit or that I’m joking, but no.

    On your song “No Fruits or Vegetables,” the chorus goes, “I don’t eat fruit or vegetables, no fruits or vegetable.” When you say no fruits or vegetables, are we talking zero?

    I mean, look, 10 years ago, I hadn’t even tried fruits or vegetables.

    How old are you?

    I’m 35.

    Hmm.

    When I was 25, I had tried an apple, but I didn’t eat any fruits or vegetables. Today, I’ve tried—when I say tried, I’ve taken a single bite—I’ve tried a lot of them. But I don’t on a regular basis eat any fruits or vegetables. I will eat something like a Caesar salad or a kale Caesar salad. Besides that, no. There’s a lot I haven’t tried. I have never tried a cherry. I could really list endless things that I’ve never tried.

    Are you worried about getting scurvy?

    I worry about my health in the sense that I live a very high-stress life, and I know that my diet can’t be good. It’s not a good diet. So I don’t know if I worry about scurvy, but I worry about when I go and get my levels checked that they’re going to be like, “Oh my God. The inside of your body is like tar.”

    Why didn’t you try stuff?

    I think it’s a textural thing for me and my parents. I put this in the show too. I always blame them for not forcing these foods on me when I was young so I could grandfather them in and eat them today, but my mom always said it wasn’t worth ruining her own life. Apparently, I really objected.

    While we’re separating fact from fiction, you have a Coca-Cola commercial where you call Jordan Poole the best stealer ever. Do you want to correct anything on the record?

    Yeah. I didn’t write that line. I questioned it when it came out, and I just had to go along with corporate. I didn’t want to put up a stink. I think they only had so many players that could be featured. Of course, I was the guy writing these ads 15 years ago, so I empathize with their position. I don’t want to be the talent on set being like, “No,” but I didn’t write that line, and I know that he’s not. Blame Coca-Cola.

    You did a video with Benny Blanco where, among many other things, you ordered an unsliced bagel and said, “I’ll slice it myself.” Was that a bit for the video? Or do you actually want to slice a bagel yourself when you get a bagel?

    So I find that if you get the bagel sliced by the bagel place, they have that machine that goes like this [uses his hands to mimic a bagel-slicing machine]. The bagel ends up being very texturally flat. But if you use your own knife and you slice it in a human way, there’s a rigidity and fluffiness to the bagel that you wouldn’t have gotten otherwise. It’s not that difficult to slice a bagel. Whenever I order a bagel from a bagel place, I always say, “Untoasted, unsliced.”

    You want to create your own texture, map your terrain, create your own landscape?

    Right.

    Speaking of your own terrain, your new album doubles as the soundtrack to your TV show. Is this an album, or is it a soundtrack?

    I don’t know why it would have to be one or the other. I feel like it’s labeled as Penith (The DAVE Soundtrack) because the common theme of the music is they’re songs that have existed in the show. But my process for making music is whenever I get free time from the show, I then work really hard on making music. I make music to make music, and I think about it existing on an album one day. Or I think about various ways it could exist, and then it’s time to make the show again. The show is obviously about me, and I’m a rapper in the show. So there’s obviously a need for music in the show. So oftentimes some of my favorite work can get plucked up and put in the show.

    It varies in the sense that sometimes I make songs that aren’t for the show at all, and then I’m like, “Oh, OK, we’re making the show. We need music. What’s good music that we could build around and put in the show?” Other times I do make music directly for the show. I didn’t envision my second album being a soundtrack album, but I think this is the right thing to do because I love all this music and I want to get it out as opposed to just waiting to finish whatever’s coming next. I want people to have music, and it’s been so long.

    Why is the soundtrack to your TV show coming out eight months after the show ended?

    I wasn’t going to put it out during the writers strike. You can’t really promote it and do anything like that, and I just needed to finish. Songs will enter the show in this demo, unmixed form. Maybe there’s not a second verse on some things that I want to add a second verse to maybe. So it’s like certain songs had to get finished, and not only finished, but then mixed and mastered. It’s the whole process. And then we want to shoot videos for it. So it’s like we have to like them. We got to edit the videos, and there’s a little bit of a production timeline. You got to realize I’m working on the show every day up until four days before that episode. So it’s like there’s no time to do all those things that I just mentioned until after I wrap on the season.

    You cranked out a lot of TV in a very short amount of time. That’s in an era when people aren’t really doing that anymore. Meanwhile, you have not put out a huge amount of music. My editor always says, “Go where your effort takes you.” At this point, do you like making TV shows, movies, whatever more than the music?

    Well, look, I’ll bring it back to the beginning of my career. I always wanted to be a comedian, and that was my grand vision. I started making music with the hope of being found as a comedic presence. Then I fell in love with making music and began making realer and realer music that didn’t even have to rely on being funny as much and started doing real tours. Then my initial dream of being a comedian took a back seat for a few years because I was really rolling with the momentum of music and just going on tour and doing all these things, and the comedy thing had to be put on hold. Then the TV show happened, and it takes up all my time in that way. Then the momentum happened there, and it really started rolling. I had less and less time to make music.

    I think what happened was when the strike happened, I was able to finish this body of work, and I thought it was a really good idea. I designed this project to be the type of thing where even if you’ve never seen the show, you can listen to it and sit, and it flows really well, because I think it really is a real album. But in the process of doing that, I’ve re-fallen in love with music again. I’ve always been working on it whenever I can, but I’ve now really been able to start focusing on it without being pulled in all these different directions. If you’re asking me present-day today, what I’m focused on right now, it’s music today. Will that change? Of course. I’ve always loved film and TV, and I will always have a future in that.

    Season 3 of Dave ended in May. I know it’s up in the air, but will there be more of the show?

    I’m trying to operate under the mentality of focusing on one thing at a time. Like you said, I’ve put out just three seasons. The amount of work that it’s taken to get those three seasons to where it’s been, it has been so unbelievably strenuous to the point where I still feel like I just wrapped Season 3. I feel like I just finished that, and I’m sure, yes, eventually, the story of my life will continue. I’m not kidding when I say I’m really excited about being focused on music for the first time in a while.

    Last time we talked about how you have hypospadias. Just wanted to follow up and confirm: You did not get the corrective surgery?

    No, nothing as an adult, thank goodness. My dick still is fucked up in the sense that I am peeing out of two holes, but I shouldn’t be. So there is a surgery that could fix that that I could get. I’m just not trying to deal with that. I’d rather just piss on myself.

    How long were you friends with Benny Blanco until he was like, “I want to watch you pee”? Because I know he’s seen you pee.

    Oh, very soon [after meeting]. Me and Benny are just such instant soulmate friends that I feel like within four times of hanging out, our dynamic was that of best friend brothers. So I’m sure I showed him very early.

    You guys do seem like long-lost friends. In one of the early episodes of the show, you’re pulling gum out of his ass or something. For people who perhaps don’t have a relationship like that, how would you describe that bromance, why you and Benny are like that?

    Yeah, obviously it’s a foreign relationship to certain people, but I feel like other people can relate to it. It’s weird. I get stopped in the street, and some guys are like, “I got friends who were like that too.” Then other people would be like, “That’s the weirdest dynamic I’ve ever seen.” So it varies, but really it’s just we love each other, not romantically, but just as best friends. I’ve never met someone who I just hit it off with. So we make each other laugh nonstop. Then even if Benny was a plumber, we’d still be best friends.

    So to have your best friend who, when you meet this guy, you’re like, “Oh my God. That’s the guy who’s always meant to be my best friend in life,” and then he also happens to be the biggest music producer and best music producer in the world. It’s so fantastic to be able to work on this album with Benny, Penith. Literally, it’s like we’re finishing songs that I love while also sleeping over with your best friend. You’re not even a kid anymore, but it feels like you are. It’s really a joyous experience.

    You repeatedly have said, “I will be the biggest star in the world.” You’re also one degree of separation removed from Taylor Swift [Editor’s note: Dave’s friend Benny is dating Taylor Swift’s friend Selena Gomez.] Deep down, when you’re watching this Taylor Swift Eras Tour, is any part of you like, “Damn, I got to do that”?

    Not really. No, no, no. In my heart, I know that I’ll never be as big of a musician as Taylor Swift. It’s like ambitious, and she’s the biggest and best of all time. You know what I mean? So, yeah, I obviously have always believed in myself for sure. I think maybe 10 years ago or five years ago, we had our conversation, I would be more likely to say, “My desire is to be the biggest star in the world,” but I don’t even think that’s my actual desire anymore. I think my desire is to make the best stuff in the world and to feel really proud of the stuff that I make, and my desire is to be really, really happy in life.

    But there are certain things that come along with being the biggest star in the world that I have no interest in experiencing for my fame. You know what I mean? You got to plan every single time you go outside, and I like the comfortable life I live of feeling like I have achieved the things that I want to achieve while not feeling burdened by a toxic level of fame that is truly damning to your life.

    Some of Brad Pitt’s last words in the finale are explaining to you that fame is a prison.

    I think Season 3 in a nutshell is it’s under the umbrella of looking for love and romance and then the bait and switch of realizing when you’re living in this endless loop of validation seeking, and then you’re not even truly loving yourself if every single moment is based on how you’re being received and whatnot. So the end message is there’s more to life than seeking validation. I think that’s a real valid lesson from Brad Pitt.

    About the cameos: You’re just cold-emailing Brad Pitt?

    I did cold-email Brad Pitt.

    Will you send me a copy of that?

    I won’t send you a copy. It’s between me and Brad, but it was really well-written, and I took my time with it. I didn’t write it in 20 minutes. I wrote it, and then I reread it the next day, and then I thought about it, and then I trimmed it. You only get one shot of Brad reading your email. People always say, “How do you get all the people in the show?” It’s a combination of two things. One, pretty much at this point, anyone who I’m getting in the show has seen the show and loves it. When I didn’t have a show, and I’m trying to get YG in a pilot for a show that he’s never seen, it’s a much harder sell to be like, “Trust me, it’s going to be great.” Now it doesn’t feel crazy to me to email Rachel McAdams and Brad Pitt, the biggest stars of our time, and be like, “Hey.”

    Because what I find about the show is that it’s incredibly well-respected in the community of artists—I’ll say, the talent of L.A., the pool of actors, the musicians. It’s everyone’s favorite show, and I’m able to really sell them on it. Oftentimes that’s enough. But back in the day, I think when I moved to L.A. and I became friends with Benny, yeah, I think that it’s like our social circle, and I’m at a party, and I meet Kendall Jenner. I try to be a nice person whenever I’m meeting anybody. If someone likes you, they’re more likely to be like, “Yeah, I remember that guy. He’s cool.” But it depends. It’s just living life and meeting people when you meet them, but at this point, I really feel like it’s just the product speaks for itself.

    People like Drake and Brad and Rachel and Killer Mike and Usher, these people, they love the show. There’s really no better feeling than having that belief of these people who are just icons, even to the point where I’ve grown up idolizing a lot of these people. Now they’re so willing to come play in my sandbox and trust me. There’s no more gratifying feeling that I’ve ever had than being on set with Brad Pitt, giving him notes, and him respecting what I’m saying. I can tell that he was looking at me the way he would look at any other director that he works with. This guy’s the biggest star of our time, working with my favorite directors of all time. I think that feeling as a filmmaker was so gratifying.

    Last time we spoke, you told me the best day of your life was when you put out the video for your song “Ex-Boyfriend.” It was April 25, 2013. Ten years later, April 2023, you’re putting out Season 3 of a show about your life with Brad Pitt and Drake. So, with the utmost seriousness, I ask you, with everything you’ve done, 10 years from now, what would make you satisfied?

    The truth of the matter is 10 years ago, if you asked me this question, I would’ve listed out all the things that I have achieved. When I describe 10 years from now, I’m not listing out, “I want an Oscar.” It’s more like, “I have kids and a family, and I’m married. Life is as good as it possibly can be, independent of all the art that I create.” The tricky thing about me is I’m so aware that wrapping your whole identity up in the art that you create is a never-ending cycle. There’s always more—there’s always improvements, things to do—and I try to infuse that in the show. Trying to be that lesson is something that I try to deal with on a day-to-day level.

    Having said that, you’ve alluded to making movies next, including a screenplay about your childhood; you’ve said going through puberty with your condition was formative. Is that basically your next project? A movie about being a kid growing up with a messed-up dick?

    [Laughs.] I think that I’ve said enough about the dick, if I’m being quite honest with you. There’s other TV series I’m developing, and I have a bunch of other things at play for sure. The future, there’s so many other things I want to do besides just make the show Dave and even just make music. I feel like I’m only getting started. I know I’ve been in this for 10 years, but I do feel like the things that I’ve done for 10 years have all been setups for the future. I don’t think I need to make another movie about [my penis].

    I feel like so much of your stuff started with taking this insecurity about your penis and frankly wearing it like armor. Do you feel like you’ve grown up? Do you feel like you’re over it?

    I’m not saying I’m over it in the sense that it’s not an important part of shaping who I am. I just think that I don’t need to make art about the same material every time. Do I feel like I’ve grown up? Yes and no. I definitely feel like the things that I’m saying now are different than the things I would’ve said five years ago, are different than the things I would’ve said 10 years ago. Do I feel any more ready to have children today than I did when I was 16 years old? No, I feel like I’m still a kid at heart, but I think a lot of people feel that way even when they have kids.

    In 10 years, I’ll be 45 years old. My back’s starting to hurt. I want to figure out ways to make my back stop hurting. That’s one of my main priorities right now, is to fix my back this year. It’s not really answering your question, but do I feel grown-up? No, but I definitely feel like I’m actively growing up at all times. All you can do is just do that as things are thrown at you and as you live life. I don’t think I’ll ever feel grown-up until I’m dead. I think I’m about to enter the second half of my life. Maybe not half, but the middle of my life.

    Well, it’ll be the middle third of your life as long as you start eating vegetables.

    Yeah, I’m entering the second half if I don’t fix something.

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    Danny Heifetz

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  • I Regret To Inform You

    I Regret To Inform You

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    I just panicked and said yes to a brutal logging job that will probably make me want to kill myself again because they offered me lots of money and a truck. It’s been an honor **** posting with you 18 hours a day, I’ll be around, just less. *salutes*

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  • Austin Pets Alive! | How APA! Gives Behavior Dogs a Second Lease on…

    Austin Pets Alive! | How APA! Gives Behavior Dogs a Second Lease on…

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    Jun 23, 2023

    Valentine’s Day 2023 will always be special for Jeni Gossard, a volunteer with Austin Pets Alive! (APA!), as it marks the day her adoption of Sylvester, a Chihuahua with a lot of love to give, became official. The journey to this point wasn’t an easy one due to trust and anxiety issues the pup had, but patience, persistence, and APA!’s expert Dog Behavior Program made this “happy beginning” possible.

    Sometimes perceived behaviors and issues can create barriers to adoption. APA!’s program uses a three-part approach to make adoptions successful by assessing and treating the whole dog – mind, body, and spirit – using play groups, obedience training and adoption follow up support to help .

    Gossard remembers the first time she met Sylvester four years ago. She says she immediately observed how shelter life increased his anxiety, so she volunteered to take him home for “sleepovers” as part of the behavior program so that she could observe and assess his behavior.

    “He was a great house guest. My first encounters with him were positive and there were no behavior issues,” she said. She immediately considered adopting him, but her career and personal life made it difficult to care for a pet full time.

    Meanwhile, Sylvester was adopted into a loving home, but 10 months later, he was returned to due to anxiety and trust issues. This pattern of adoption and return would continue several more times, with Gossard working with him for weeks each time. Something magical happened, however, the last time Sylvester came back.

    “When he was returned from the fourth home, I decided he was “home”, she said. “Long story short, Sylvester knew I was his “mom” way before I realized it.”

    Gossard knew she and Sylvester would need guidance and support from the APA! Dog Behavior Program after his adoption to successfully handle his trust and anxiety issues. Through the program she was able to secure a solid team of “APA! aunties” who were integral in alleviating the pup’s trust issues through socialization, perseverance, and patience.

    “Needless to say, I have a lot of support through APA!’s behavior team, staff and volunteers. I’m continually texting/talking with all of his APA! aunties,” Gossard said.

    Without APA’s Dog Behavior Program, the outcome might have been very different. Gossard said she has taken him to work and he loves her co-workers because they respect his boundaries and he knows they are the “treat people”, and the longer he is in her home his anxiety has lessened and his trust has increased.

    “I love him for who he is,” Gossard said, “and will continue to work with him so he remains a calm, loving, trusting and a happy little boy.”

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  • Austin Pets Alive! | APA! Gives Behavior Dogs a Second Lease on Life:…

    Austin Pets Alive! | APA! Gives Behavior Dogs a Second Lease on Life:…

    [ad_1]

    Jun 23, 2023

    Valentine’s Day 2023 will always be special for Jeni Gossard, a volunteer with Austin Pets Alive! (APA!), as it marks the day her adoption of Sylvester, a Chihuahua with a lot of love to give, became official. The journey to this point wasn’t an easy one due to trust and anxiety issues the pup had, but patience, persistence, and APA!’s expert Dog Behavior Program made this “happy beginning” possible.

    Sometimes perceived behaviors and issues can create barriers to adoption. APA!’s program uses a three-part approach to make adoptions successful by assessing and treating the whole dog – mind, body, and spirit – using play groups, obedience training and adoption follow up support to help .

    Gossard remembers the first time she met Sylvester four years ago. She says she immediately observed how shelter life increased his anxiety, so she volunteered to take him home for “sleepovers” as part of the behavior program so that she could observe and assess his behavior.

    “He was a great house guest. My first encounters with him were positive and there were no behavior issues,” she said. She immediately considered adopting him, but her career and personal life made it difficult to care for a pet full time.

    Meanwhile, Sylvester was adopted into a loving home, but 10 months later, he was returned to due to anxiety and trust issues. This pattern of adoption and return would continue several more times, with Gossard working with him for weeks each time. Something magical happened, however, the last time Sylvester came back.

    “When he was returned from the fourth home, I decided he was “home”, she said. “Long story short, Sylvester knew I was his “mom” way before I realized it.”

    Gossard knew she and Sylvester would need guidance and support from the APA! Dog Behavior Program after his adoption to successfully handle his trust and anxiety issues. Through the program she was able to secure a solid team of “APA! aunties” who were integral in alleviating the pup’s trust issues through socialization, perseverance, and patience.

    “Needless to say, I have a lot of support through APA!’s behavior team, staff and volunteers. I’m continually texting/talking with all of his APA! aunties,” Gossard said.

    Without APA’s Dog Behavior Program, the outcome might have been very different. Gossard said she has taken him to work and he loves her co-workers because they respect his boundaries and he knows they are the “treat people”, and the longer he is in her home his anxiety has lessened and his trust has increased.

    “I love him for who he is,” Gossard said, “and will continue to work with him so he remains a calm, loving, trusting and a happy little boy.”

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  • Austin Pets Alive! | Mars Ambassadors Help Austin Pets Alive! Save…

    Austin Pets Alive! | Mars Ambassadors Help Austin Pets Alive! Save…

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    Jan 23, 2023

    No Kill is all about innovation, and working together to save lives. That’s why we were so excited to have two Mars Ambassadors join us at Austin Pets Alive! for two weeks, to help us save puppies with canine parvovirus and distemper—diseases that are often fatal, and for which puppies are routinely euthanized at many animal shelters and clinics because of the false belief they cannot be treated and adopted.

    APA! operates one of the country’s only Parvo Puppy ICUs, where around 1,000 puppies per year are treated, and we run a specialized distemper treatment program. Many more puppies could be saved, still, with more animal shelters adopting and using the lifesaving protocols we’ve developed, and greater public awareness of how to prevent and treat parvo and distemper.

    Mars Ambassadors Devon Arcuri, BluePearl’s Creative Specialist, and Violet Matarico, Banfield Pet Hospital’s Practice Manager for the Woodbridge and Edison hospitals in New Jersey, came to do just that.

    The Mars Ambassador program dispatches Mars employees to other organizations and communities, where they lend their expertise and build partnerships. Devon and Violet embedded with the APA! marketing and communications team, to develop critical materials and messaging.

    Working alongside APA!’s staff, Devon and Violet produced web pages and resources, including FAQs, website banners and pages, social media recommendations, printed handouts and posters, and more.

    It’s two weeks’ of work that will have a meaningful impact on animals’ lives. More puppies will get and stay well, and get to live as loved members of families, thanks to Devon and Violet’s time with APA! as Mars Ambassadors.

    We asked Devon and Violet what their time at APA! meant to them.

    “Mars focuses on sustainability; the world we want tomorrow starts with how we do business today,” Devon said. “With this project, Violet and I wanted to ensure that our work could keep growing after we left.”

    “With development being one of my passions, the opportunity to provide insight and support for APA!’s Puppy Parvo ICU on a grand scale has been an experience of a lifetime,” said Violet. “These puppies and young dogs deserve a fighting chance, and APA! has paved the way.”

    Thank you to Devon and Violet for sharing your knowledge and your passion to save the lives of vulnerable puppies!

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  • Austin Pets Alive! | #AmplifyLifesaving for Pets Like Eugene

    Austin Pets Alive! | #AmplifyLifesaving for Pets Like Eugene

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    Feb 17, 2022

    Eugene was just one month old when he was surrendered to the APA! Parvo Puppy ICU fighting for his life.

    #AmplifyLifesaving today and ensure pets just like Eugene get a fighting chance.

    Lucy Fernandez spends her Fridays volunteering in the parvo ward when she is not working with the Positive Alternatives to Shelter Surrender (P.A.S.S.) program. One Friday, Eugene came “in bad shape.” Unlike a normal, bright, energetic puppy, Eugene was lethargic. When they’re lethargic like that,” Lucy said, “it’s bad news.”

    Lucy was holding Eugene while the Parvo staff administered fluids and right before her eyes, Eugene stopped breathing. His head went limp and “he died in my hands.” Parvo and clinic staff jumped into action to put a line in Eugene’s neck and do everything possible to bring him back to life. “It seemed like an hour,” Lucy said. “But it was only a few minutes.”

    Miraculously, Eugene started breathing again. “I just bawled,” Lucy said. “He wasn’t even named when all of that happened.”

    After several days of treatment and worrying about the squishy pup, Eugene started eating again. Parvovirus can be prevented altogether with proper vaccination in young puppies. But without proactive care, parvovirus is extremely contagious and many shelters do not have the space or resources to quarantine and treat patients. At APA!, we take pride in our 88.5% parvo puppy survival rate!

    “What we do is not perfect,” she said. “But it’s a miracle.”

    Eugene has been discharged from the Parvo ICU and is in a loving foster home where he’ll stay until he’s available for adoption. Without your support of our lifesaving programs like the Parvo Puppy ICU, we never would’ve been able to treat the 1,087 parvo puppies in 2021.

    When you #AmplifyLifesaving now, you’re making miracles happen every day. Click here to make a gift to save pets like Eugene today.

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  • Austin Pets Alive! | Bring Joy to Jingle & Jangle

    Austin Pets Alive! | Bring Joy to Jingle & Jangle

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    Dec 20, 2021

    It was a regular day at the shelter until evening came and the staff went to lock the Maddie’s® Cat Adoption Center’s doors.

    Right outside, there was a cat carrier sitting alone with nothing but a note. As the carrier was shaking violently, a staff member went closer to see what was scribbled across the napkin. It read, “Dog flea treatment. Poisonous. Seizures.” As she looked into the carrier she could see two tabby cats in crisis.

    The cats, later named Jingle and Jangle for the holiday season, were rushed to the clinic. The staff said they had never seen anything like it. They were convulsing uncontrollably and nothing was seeming to stop the seizing. Clinic staff spent hours trying various methods until finally at 4 a.m., they were able to stabilize the cats by putting them in a medically induced coma.

    Flea medicine if used incorrectly can be deadly. Jingle and Jangle’s nervous systems were shutting down because their bodies couldn’t handle the dose. The clinic knew if they could get them stabilized after around 72 hours, they would have a good chance at recovering when the medicine worked its way out of their system.

    Miraculously, a day later you would never recognize that these were the same cats that were left to fend for themselves, seizing uncontrollably. Once the flea medicine got through their system they returned to their perfectly playful selves. The siblings were soon adopted out together and now are named Blue and Penelope.

    Their mom, Pattie had nothing but ‘purrfect’ things to say about the siblings. “Penelope loves naps on beds and chairs. Her favorite spot is getting on top of the refrigerator. She is a purr machine when she gets love. Blue is such a house cat. He will lay around all day long anywhere; on the floor, by the window, on a box just anywhere. He loves cuddles and is a chatterbox. They sleep, play, eat together and groom each other all day long,” Pattie said.

    Blue and Penelope’s lives could have ended up so much differently if you didn’t support the work APA! does. Our clinic staff feels your support behind them every step of the way. Lost or stray animals usually go to the city shelter, but because of you, they didn’t think twice about staying until the early morning hours if it meant these lives were saved. Together with you, we can continue to lift the spirits of pets and humans alike as we all strive to save the ones that are left behind.

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  • Austin Pets Alive! | Say “Yes” for Sapphire this Giving Tuesday

    Austin Pets Alive! | Say “Yes” for Sapphire this Giving Tuesday

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    Nov 29, 2021

    At Austin Pets Alive!, we never hesitate to treat any companion animal that trots, limps, or must be carried through our doors.

    Because of your generous support, we have been able to save nearly 100,000 lives in the last 10 years. One of those lives is Sapphire. We see tragic cases every single day, and Sapphire is no exception.

    Living as a stray, Sapphire was struck by a car. A bystander alerted the city and she was brought to the city shelter, Austin Animal Center. She was bleeding, writhing in pain from nerve damage and bruised ribs — and pregnant. But when the city asked us to take over, our clinic staff did the ultrasound and made the heartbreaking discovery of no fetal heartbeats.

    Determined to save Sapphire, our clinic gave her pain medication and she was stable. Unfortunately, her front left leg likely won’t heal with the nerve damage so it will have to be amputated in the coming weeks.

    At most shelters, dogs with injuries like Sapphire’s would immediately be euthanized but together with you, we believe all pets deserve a chance to recover and live long healthy lives.

    You can support pets like Sapphire every single day by giving today. With every gift matched up to $100K until December 31st, your gift today has TWICE the impact for pets in need.

    “When Sapphire came to us, she was in a lot of pain. Walking to the end of the corner and back was a big deal for her,” said her foster Anne.

    Before moving to America, Anne heard of Austin’s No Kill status and knew she needed to foster. She began fostering in January 2019 and adopted her “foster fail,” Luna.

    “Nothing deters me,” said Anne. “It’s just the right thing to do. I don’t have a lot of people here because of the pandemic, all of my family is overseas. This can be my adoptive family right here. I mean, who doesn’t fall in love with that face?”

    Because of animal lovers like Anne, we know that fostering is the future of APA!. The more pets we can get into homes, the more critical cases we can treat on campus. Together with you, we can strive towards a future where we save more pets than ever. Will you consider making a gift to help further APA!’s future?

    Today, Sapphire is all play! You would never guess this gem has nerve damage. Currently Sapphire is on a special surgery list for amputation. Regardless of whether Sapphire has three legs or four, we are determined to give her the best life possible. Until then, she’ll be hanging with her foster mom Anne and foster sister Luna.

    “Her spirit never falters,” Anne said. “I just hope she finds a really good family who’s going to love her unconditionally.”

    As we enter into this season of giving, your active support allows us to say “yes” to every pet that needs us. With so many companion animals in need, your gift today instantly affects thousands of pets nationwide. Together with you, we can end needless euthanasia across our state and our country.

    With gratitude and eyes on the future,

    P.S. Together with you, we can give gems like Sapphire twice the chance at a healthy and happy life with all gifts being matched up to $100K, until December 31st. Don’t wait!

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  • Austin Pets Alive! | Pirate Finds Treasured Home

    Austin Pets Alive! | Pirate Finds Treasured Home

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    Oct 14, 2021

    After a year and a half of cancelled events and celebrations, APA! opened our doors once again for Clear the Shelters. During this national adoption event, 186 pets were adopted from our shelter! That’s 186 newly formed families complete with pets that didn’t stand a chance anywhere else.

    When you join our monthly giving program, you invest in the long term stability of APA! which allows us to continue triaging and training for the most tailwags possible. Your monthly gift allows our teams to work around the clock to get as many available animals into homes so we can care for the next wave of companions in crisis.

    One of those newly adopted pets is Pirate. Pirate came into our care with painful sores and nerve damage on his front right paw. Pirate, appropriately named for what was to come, couldn’t walk properly on his front leg and it was clear he needed an amputation.

    After a pit stop in Maddie’s® Cat Adoption Center: Treatment and Care for Ringworm Positive Cats where Pirate graduated with honors, he was ready to join the fun at Clear the Shelters. Enter his future adopter, Auden.

    “I was looking forward to the Clear the Shelters event for weeks and there were a few cats I was interested in, but [Pirate] was my top choice,” Auden said. “After waiting in line, I got inside and asked if Pirate was available, and everyone’s head turned. [Someone] asked me, ‘You want Pirate?!’,” she said.

    It turns out Pirate was looked over during the whole event while all five of his kennel mates were adopted before him. It was then that Auden found out about Pirate’s paw and his upcoming amputation surgery.

    “I was a little nervous at first, I’ll admit, but he was such a sweetheart and I knew even though I didn’t have previous knowledge on what it took to care for him, I could learn,” she said.

    Just last Tuesday, Pirate went into surgery to have his front right leg removed.

    Pirate & Auden

    “Once he was home and I saw him, it was very emotional. I definitely had some time wondering if I could really do this for him,” Auden said. “There were a lot of very strong feelings that first night, and I ended up falling asleep on the bathroom floor with him because I was so nervous.”

    While Pirate’s love and companionship has changed Auden’s life, he’s impacted her other cat Anakin even more. At eight years old, Anakin was shy and anxious around strangers. But, through Pirate’s tenacity Anakin began trusting his new sibling and the world just a little more.

    “When I saw Pirate [I was reminded of] this quote from a podcast I’ve loved since I was younger, Welcome to Night Vale,” Auden said. “I actually named him after the cat in that show, Khoshekh. That cat also has some special needs, and when discussing him, the protagonist states, ‘No pet is perfect, it becomes perfect when you learn to accept it for what it is.’ Some people in my life were doubtful about me adopting him due to his paw, but I think this really captured how I felt when I met Pirate. Despite the challenges he would come with, I haven’t had a second thought and have spent every moment so happy that we found each other.”

    Pirate post-amputation

    Thanks to our Constant Companions, pets like Pirate can find their buried treasure in a forever home. When you join our monthly giving program, you ensure APA! can continue matching humans and animals to find the ‘purrfect’ home. Will you become a Constant Companion today?

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  • Austin Pets Alive! | Angelo’s Heroic Rescue

    Austin Pets Alive! | Angelo’s Heroic Rescue

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    Sep 27, 2021

    Sunday mornings are Bart and Rocio’s only day to sleep in.

    Sunday, June 27 started like any other Sunday morning. Around 9 a.m. the couple decided to attend the early church service rather than their usual late morning service.

    Driving down windy roads just northwest of Austin, the couple was coming down a hill when they spotted Angelo. Rocio slammed on the brakes when she saw a small animal in the middle of the road. As they got closer to Angelo, they could tell it was a dog — a severely injured dog.

    With one look, it was painfully obvious that Angelo had been on his own for weeks. With ribs and backbone showing, his malnourishment was evident.

    “The worst part was the massive wounds to his face,” Bart said. “I consider myself to be a bit of a tough guy. I have taught martial arts for over 30 years, but at that moment I could not stop the tears. My heart was torn out of my chest as I wondered who would leave a dog out here. Why? As I looked at Angelo’s massive injuries, all I saw was a sweet, loving, beautiful dog.”

    Rocio rushed to get food, water, and blankets while Burt sat with Angelo, stroking his back and letting him know he was safe. “No more nights alone in the woods,” Bart said.

    Once Rocio returned with supplies, Angelo attacked a bowl of water as if he was dying from thirst, but refused to eat anything. Rocio and Bart knew Angelo needed emergency medical care.

    After arriving at a local animal hospital that did not take emergencies, Rocio and Bart drove around town desperate to find a vet that could care for Angelo.

    At an emergency vet clinic, Rocio and Bart said that they would claim responsibility for the expenses of Angelo’s care. After examining Angelo for 30 minutes, a veterinarian came back and said that because Angelo was not their dog and his care would cost thousands, the clinic could not help.

    “My heart sank,” said Bart. “We could tell [that the veterinarian’s] hands were tied.”

    In the parking lot of the clinic, Bart asked someone for advice on where to take Angelo. The person led the couple to Austin Pets Alive!.

    “She said that was the place she would go, even though she knew APA! doesn’t take dogs from the public,” said Bart.

    Bart and Rocio pulled up to our Town Lake Animal Center location and met with a vet technician. She also shared that we do not take animals from the public and recommended Emancipet, but warned they have a 24 hour waiting period. Bart shared that he didn’t believe Angelo would make it another 24 hours without care.

    This response prompted the technician to come and see Angelo. After spotting the wounds on his face, she hurried him inside the clinic.

    “Up to this point, we were not sure where to turn. It had been such an emotional morning,” said Bart.

    The technician came out and said that the veterinarians and APA! had agreed to save Angelo.

    “We offered to pay what we could and [the technician] said, ‘You already have. You saved Angelo.,’” Bart said. “We both believe that we were put there for a reason that morning, and that reason was to be there to help save this beautiful creature.”

    Thanks to our incredible P.A.S.S. (Positive Alternatives to Shelter Surrender) program, we’re able to take in emergency cases like Angelo and continue to act as the safety net for pets in need right here in Austin and across Texas. We’re happy to share that Angelo has received treatment and is in a loving foster home until he gets adopted.

    Aleia and her son (who you may recognize from our episode of “That Animal Rescue Show”) are currently fostering Angelo.

    “I was reached out to by the clinic and [they] asked if I would be willing to help out with him because he is a special needs case,” said Aleia. “We do a lot of hospice fostering and palliative care. It worked out well. He has assimilated into the home, no problem. He’s good with cats, good with dogs. He really just wants to be on his blanket sleeping most of the time, that works out really well. He’s just a sweet guy which makes it very easy.”

    You can meet Angelo yourself here!

    Austin never would have reached 10 years of No Kill without everyday heroes like Rocio and Burt. If Rocio and Burt hadn’t decided to attend the early service that Sunday morning, Angelo may have never gotten the chance to find a loving home. We need you to join Rocio and Burt to fight for No Kill to stay in Austin so pets like Angelo get the same chances as healthy pets by making a gift today.

    With our No Kill future at risk more now than ever before, these stories remind us of why we do this work. Why we save the animals that have nowhere else to go.

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  • Austin Pets Alive! | Angelo’s Heroic Rescue

    Austin Pets Alive! | Angelo’s Heroic Rescue

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    Sep 27, 2021

    Sunday mornings are Bart and Rocio’s only day to sleep in.

    Sunday, June 27 started like any other Sunday morning. Around 9 a.m. the couple decided to attend the early church service rather than their usual late morning service.

    Driving down windy roads just northwest of Austin, the couple was coming down a hill when they spotted Angelo. Rocio slammed on the brakes when she saw a small animal in the middle of the road. As they got closer to Angelo, they could tell it was a dog — a severely injured dog.

    With one look, it was painfully obvious that Angelo had been on his own for weeks. With ribs and backbone showing, his malnourishment was evident.

    “The worst part was the massive wounds to his face,” Bart said. “I consider myself to be a bit of a tough guy. I have taught martial arts for over 30 years, but at that moment I could not stop the tears. My heart was torn out of my chest as I wondered who would leave a dog out here. Why? As I looked at Angelo’s massive injuries, all I saw was a sweet, loving, beautiful dog.”

    Rocio rushed to get food, water, and blankets while Burt sat with Angelo, stroking his back and letting him know he was safe. “No more nights alone in the woods,” Bart said.

    Once Rocio returned with supplies, Angelo attacked a bowl of water as if he was dying from thirst, but refused to eat anything. Rocio and Bart knew Angelo needed emergency medical care.

    After arriving at a local animal hospital that did not take emergencies, Rocio and Bart drove around town desperate to find a vet that could care for Angelo.

    At an emergency vet clinic, Rocio and Bart said that they would claim responsibility for the expenses of Angelo’s care. After examining Angelo for 30 minutes, a veterinarian came back and said that because Angelo was not their dog and his care would cost thousands, the clinic could not help.

    “My heart sank,” said Bart. “We could tell [that the veterinarian’s] hands were tied.”

    In the parking lot of the clinic, Bart asked someone for advice on where to take Angelo. The person led the couple to Austin Pets Alive!.

    “She said that was the place she would go, even though she knew APA! doesn’t take dogs from the public,” said Bart.

    Bart and Rocio pulled up to our Town Lake Animal Center location and met with a vet technician. She also shared that we do not take animals from the public and recommended Emancipet, but warned they have a 24 hour waiting period. Bart shared that he didn’t believe Angelo would make it another 24 hours without care.

    This response prompted the technician to come and see Angelo. After spotting the wounds on his face, she hurried him inside the clinic.

    “Up to this point, we were not sure where to turn. It had been such an emotional morning,” said Bart.

    The technician came out and said that the veterinarians and APA! had agreed to save Angelo.

    “We offered to pay what we could and [the technician] said, ‘You already have. You saved Angelo.,’” Bart said. “We both believe that we were put there for a reason that morning, and that reason was to be there to help save this beautiful creature.”

    Thanks to our incredible P.A.S.S. (Positive Alternatives to Shelter Surrender) program, we’re able to take in emergency cases like Angelo and continue to act as the safety net for pets in need right here in Austin and across Texas. We’re happy to share that Angelo has received treatment and is in a loving foster home until he gets adopted.

    Aleia and her son (who you may recognize from our episode of “That Animal Rescue Show”) are currently fostering Angelo.

    “I was reached out to by the clinic and [they] asked if I would be willing to help out with him because he is a special needs case,” said Aleia. “We do a lot of hospice fostering and palliative care. It worked out well. He has assimilated into the home, no problem. He’s good with cats, good with dogs. He really just wants to be on his blanket sleeping most of the time, that works out really well. He’s just a sweet guy which makes it very easy.”

    You can meet Angelo yourself here!

    Austin never would have reached 10 years of No Kill without everyday heroes like Rocio and Burt. If Rocio and Burt hadn’t decided to attend the early service that Sunday morning, Angelo may have never gotten the chance to find a loving home. We need you to join Rocio and Burt to fight for No Kill to stay in Austin so pets like Angelo get the same chances as healthy pets by making a gift today.

    With our No Kill future at risk more now than ever before, we need your help TWICE as much to keep Austin No Kill. Give today and double your impact for pets in need just like Angelo.

    Do you have an incredible rescue story like this? Keep up with our social media for your chance to tell us your story!

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  • Austin Pets Alive! | Growing the Family after Hurricane Harvey

    Austin Pets Alive! | Growing the Family after Hurricane Harvey

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    Sep 24, 2021

    When Hurricane Harvey devastated much of Texas and Louisiana in 2017, the APA! community leaped into action with the goal of evacuating and saving as many lives as possible.

    Thanks to the amazing support that we received from donors, fosters, volunteers, and the APA! community both near and far – you! – we were able to transport over 5,000 animals to safety, stand up three temporary shelters, gratefully accept truckloads of donations, and record nearly 30,000 volunteer hours.

    But the impact of Harvey didn’t end in 2017. It only just began for the thousands of adopters that added new additions to their families. This included Patrick and Lauren. Just recently engaged, the couple took the opportunity to grow their family while helping pets in need.

    “It was my birthday,” said Lauren. “He [Patrick] has this habit of sending me pictures with no explanations and then I have to guess why he’s sending it to me. On my birthday he sent me a picture of a dog in a crate and it got me really excited. I thought he had gotten me a dog for my birthday. When I found out he was just sending a picture of a cute dog, I got really upset.”

    But when Lauren mentioned that APA! was rescuing thousands of cats and dogs from Houston and surrounding areas prior to and following Hurricane Harvey, the next day Patrick snuck out of the house and headed to APA!.

    That’s when Patrick first laid eyes on Wren.

    “I’m afraid she may have been in a hoarding situation or with someone who was trying to turn her into a hunting dog…going through that process and maybe she didn’t take. Maybe they saw the hurricane as an opportunity to ditch her,” Patrick said.

    For Patrick and Lauren, saving Wren was also about starting a family.

    “I love Wrennie,” said Joey, Patrick and Lauren’s two-year-old daughter, with a hiccup. Joey gave Wren that name as soon as she could talk. They’ve been best friends since the start.

    “It’s been interesting because when we first adopted Wren, she was our only family,” said Patrick. “She was all of our attention and spare time. It’s been really interesting to see the family grow around her, see the dynamics change and see how she’s adapted and adjusted to not being the boss of everything, even though she still thinks she is. She’s always been very maternal. She’s been good with kids.”

    From being stranded among the floodwater from Harvey to a loving home complete with a young friend to play with, Wren is just one of the thousands of lives that have been saved by everyday people looking to make a difference.

    “I understood the need to adopt because there are so many dogs out there that need rehoming. I don’t think I would ever do anything differently now,” Lauren said.

    “I always thought that if I got a dog, I would get a shelter dog. I don’t like the idea of spending hundreds or thousands of dollars on something that comes from a puppy mill or breeding facility,” said Patrick. “When Harvey came along it felt good to try to help a cause. I would do it again.”

    Patrick & Lauren: we’ll be here, waiting for when y’all are ready to adopt all over again. Adopters like Patrick and Lauren are just some of the people who have made our #NoKillDecade possible. You can join the No Kill movement by making a gift today to ensure another 10 years of lifesaving. Thanks to an anonymous board member, all gifts will be DOUBLED, up to $10K!

    Want to share your experience with Hurricane Harvey? Whatever your APA! story is, we want to hear it. Interact with all of our social posts this week to tell us your story using #NoKillDecade.

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  • Austin Pets Alive! | Austin FC and Austin Pets Alive! Announce…

    Austin Pets Alive! | Austin FC and Austin Pets Alive! Announce…

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    Apr 06, 2021

    AUSTIN, TX — Austin FC today announced an innovative community partnership with Austin Pets Alive! to showcase eligible dogs as honorary Austin FC mascots at Q2 Stadium in an effort to raise the profile of dog adoption throughout the region.

    The first-of-its-kind honorary mascot partnership will see APA! dogs available for adoption featured as Austin FC honorary mascots at each Austin FC regular season home match throughout the 2021 season. Aligned with Austin’s status as the country’s largest “no-kill” city, Austin FC and Austin Pets Alive! will promote APA!’s rescue, adoption, foster, and volunteerism efforts through this unique community platform.

    In support of finding loving homes for adoptable pets available through APA!, Austin FC will provide additional exposure for the featured pets through social media outreach and in-venue activations during each match at Q2 Stadium, including the participation of a dog within the pre-match activations that occurs shortly before kickoff of each match.

    “Austin FC’s partnership with APA! is unique in sports yet incredibly authentic in Austin,” said Austin FC President, Andy Loughnane. “By featuring APA! dogs as honorary mascots at Austin FC home matches, our Club and supporters can help at-risk dogs in Austin by introducing them to our dog-loving community.”

    “APA! has been fortunate enough to be a part of the Austin community for a little over a decade now,” said Dr. Ellen Jefferson, APA!’s President and CEO. “We’ve grown with this community and are excited to take a seat next to Austin FC and be a part of this new development in such a unique way! This is a really fun adventure to be on!”

    “Austin Pets Alive! is beyond honored to join the Austin FC team in such a special way. To be able to highlight the amazing dogs in our care, those that are most at risk for euthanasia, to this audience is really quite a dream. It is our hope to connect with the team and its fans on a deep level and we look forward to cheering for Austin’s team” said Katera Berent, APA!’s PR and Events Manager

    Alongside the city’s other shelter systems, APA! supports Austin’s position as a model city for the “No-Kill” movement across the country and internationally. Giving over 90,000 animals a second chance at life over the last decade, APA! believes that every shelter animal in Central Texas and beyond deserves a chance at life. This partnership provides another avenue for APA! to create awareness around the shelter animals available for adoption.

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