Tag: Public Relations

Nvidia barrels toward rare $1 trillion valuation after putting a dollar figure on AI boost

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Nvidia Corp. headed toward market-capitalization gains of nearly $200 billion in after-hours trading Wednesday, which could put the chip maker within sight of becoming only the seventh U.S. company to top a valuation of $1 trillion.

Nvidia shares
NVDA,
-0.49%
jumped 25% in the extended session Wednesday, after executives predicted that revenue would exceed the company’s record by more than 30% in the current quarter. The audacious forecast arrived as tech companies look to jump on advances in artificial intelligence that are largely powered by Nvidia’s computing gear.

Nvidia ended Wednesday’s session with a market cap — the total value of all shares in existence — of roughly $754.3 billion, according to FactSet. A 25% increase would add nearly $189 billion to that total, putting the company within striking distance of $1 trillion. Only six U.S. companies have ever attained a $1 trillion market cap: Apple Inc.
AAPL,
+0.16%
and Microsoft Corp.
MSFT,
-0.45%
are currently worth more than $2 trillion apiece; Google parent Alphabet Inc.
GOOGL,
-1.35%
and Amazon.com Inc.
AMZN,
+1.53%
have valuation of more than $1 trillion; and Facebook parent Meta Platforms Inc.
META,
+1.00%
and Tesla Inc.
TSLA,
-1.54%
have both touched the $1 trillion plateau previously.

For more: From U.S. Steel’s $1 billion market cap to Apple’s $1 trillion — a brief history of valuation milestones

Nvidia’s market cap was ahead of both Meta and Tesla as of Wednesday’s close, with both worth less than $650 billion, showing the potential fleeting nature of such a valuation. Nvidia’s record market cap is $834.4 billion, established on Nov. 29. 2021, according to Dow Jones Market Data.

If Nvidia’s gains hold through Thursday’s trading session, the company could challenge for the largest one-day market-cap gain in history. The biggest currently on record was Amazon’s $191.2 billion increase on Feb. 4, 2022, according to Dow Jones Market Data, followed closely by a $190.9 billion gain by Apple on Nov. 10, 2022. Nvidia also stands to gain more than rival Advanced Micro Devices Inc.
AMD,
+0.14%
is worth in total — AMD ended Wednesday’s session with a market cap of $174.4 billion.

Nvidia is closing in on the rare $1 trillion plateau because of huge gains in its stock this year, as hopes and hype about generative AI have flooded the tech sector. After OpenAI debuted its ChatGPT AI offering, and investor Microsoft quickly integrated the chatbot into many of its services, expectations for the technology have exploded.

Despite the hype, most companies have avoided providing hard figures for revenue gains expected from AI. Nvidia’s fiscal second-quarter forecast — which calls for roughly $11 billion in sales, nearly 33% higher than Nvidia’s previous quarterly record of $8.28 billion — could be seen as the first sign of a wave of fresh spending coursing through the tech sector.

Other companies have indicated that they will be forced to spend to develop their technology before reaping large financial rewards from it. Microsoft, for example, disclosed to investors last month that capital expenditures are increasing as it builds AI capabilities into its Azure cloud-computing platform — spending that is largely going toward Nvidia.

Full earnings coverage: Nvidia stock soars toward all-time high as AI push leads executives to predict record revenue

That is a rather typical path for large jumps in tech spending: Companies that make the necessary hardware see gains before the companies that use that gear can develop offerings that take advantage of it. Other gear makers joined Nvidia in the sharp move higher in after-hours trading Wednesday, including AMD, which gained more than 10%; chip maker Marvell Technology Inc.
MRVL,
-1.31%,
which increased more than 5%; and networking specialist Arista Networks Inc.
ANET,
+0.53%,
which added about 5%.

Alphabet and Microsoft stocks both increased around 2% in after-hours trading, and software companies that have made AI a core part of their offerings also saw gains. Palantir Technologies Inc.
PLTR,
-3.24%
and C3.ai Inc.
AI,
+2.54%
shares both increased more than 8%, for example.

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May 24, 2023
How to Stop Your CEO’s Reputation From Hurting Your Business | Entrepreneur

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Opinions expressed by Entrepreneur contributors are their own.

When I first moved to the “dark side” — an ominous phrase used by my journalism peers to describe transitioning into public relations — the media landscape was different.

At the time, the only way to reach a mass audience was to get your news picked up by one of the handful of media outlets that had a monopoly on reaching the mainstream public.

As such, CEO communication was standardly delivered through spokespeople — a PR pro would craft a message on behalf of the CEO, then distribute it to the appropriate editors and producers. Removed from the complex world of optics, a CEO’s reputation was neatly wall-gardened by this process.

Those days are gone. Widespread adoption of social media has given every employee, customer and investor a virtual window into the operations of the businesses that interest them and the lives of the executives who run them.

Recent research shows 82% of employees expect business leaders to use social media to communicate about their company’s mission, vision and values — and by a ratio of four to one, prefer to work for a CEO who uses social media compared to one who does not.

Just as the landscape has shifted, so has the role of the CEO. No longer can a company’s top executive be expected to operate without active participation in company communication. Yet, many leaders, particularly those in legacy industries like finance and law, haven’t adapted to modern expectations. The recent Silicon Valley Bank collapse was a shining example of how not investing in an executive communication strategy can literally kill a company.

Amidst company leaders going viral for callous and unsympathetic communication, here’s how to make sure your CEO’s reputation is helping, not hindering, your company.

Related: Creating a Brand That Drives Your CEO Reputation

Build an online presence

Privately held or not, we’ve entered the era of building companies in public. Every person your CEO interacts with has an opinion and a social media channel to share it on. As such, building an online presence for your CEO isn’t a vanity project — it’s reputation management.

When leaders aren’t intentional about creating an online thumbprint, the narrative around who they are and what they stand for is left to Google’s evolving algorithm. In the absence of an executive content strategy, a negative tweet, poor customer review or inaccurate press quote may be the first impression your CEO is making online when stakeholders do an online search.

Platforms like LinkedIn and Twitter impact search rankings and if properly leveraged, can build virtual communities that result in real-life business opportunities. But don’t pawn your CEO’s social media presence off to an inexperienced employee. Building a personal brand for your CEO involves tapping into their personality and lived experience to create content that aligns with the strategic objectives of the company and speaks to the needs of the audience they are targeting — a complex process that requires support from a seasoned executive communications consultant who can also caution against communication that could lead to an issue or crisis.

Considering four out of five investors use digital media to make an investment decision, having a strong online profile for your CEO can not only improve optics, but it can also help land funding, sales and strategic partnerships.

Related: 6 Data-Backed Reasons a CEO Should Take the Time to Build a Strong Personal Brand

Empathize with the needs of stakeholders

In recent months, we’ve seen several CEOs go viral for the wrong reasons. Andi Owens, the CEO of MillerKnoll, an American furniture company, became web-famous when a video of her unsympathetically addressing her employees’ concerns was uploaded to social media.

In the video, Owens, who made $5M in 2022, lectured employees — the average of whom made $44K — to focus on sales over personal compensation. Owens made a sin many CEOs and company leaders make on a regular basis: She failed to empathize with the needs of her stakeholders.

Before a CEO puts out any form of sensitive communication, it’s important to anticipate the questions the audience might have and gauge sentiment around the topic. Often this can be done by distributing an anonymous survey in advance to solicit candid feedback from the target group on the topic and how it affects them. When you’re not attuned to the needs of your stakeholders, you’re less likely to respond with the information that’s most important to them — or worse, offend them or raise concerns. This can cause irreparable damage to your business.

One of the best ways to stay in tune with your stakeholders’ needs on an ongoing basis is to create pathways for two-way communication. In the digital age, social media can be one of the most efficient tools for monitoring public sentiment and staying engaged with your stakeholders.

Related: How to Build a Reputation That Leads to Success

Don’t be afraid to build in public

In working with CEOs for nearly two decades, I’ve noticed one common hesitation when it comes to speaking publicly on a trending topic: “My company hasn’t perfected that, yet.”

While having mastered a solution to a widespread challenge is nice to have, it’s not necessary to have a point of view on it. Building in public — the idea of openly sharing challenges, learnings and personal reflections as they occur — can be an effective way to humanize a company leader and build a community around their online profile.

Building in public doesn’t mean you have to operate with radical transparency, but you do have to be willing to test out ideas and solicit stakeholder feedback publicly. Sharing an op-ed, newsletter or thoughtful LinkedIn update gives a CEO a high level of control over their narrative, and if done strategically and consistently, can be an effective way to establish their purpose and intention.

Building a personal brand isn’t a traditional part of being a CEO, but in the age of algorithms and viral videos, it is becoming a prerequisite.

The good news is, company leaders don’t have to be charismatic or even comfortable with public speaking to build a public profile, they just need to be intentional and strategic about their online reputation. By investing in an executive communications strategy, CEOs are better positioned to protect their reputations and those of their companies, through the ups and downs of business.

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Jennifer Maloney Adab

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May 24, 2023
Meta begins third round of layoffs: reports

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Meta Platforms Inc. has started to execute on its latest round of layoffs, according to reports.

The third round of cuts is part of a plan that Meta
META,
+3.70%
Chief Executive Mark Zuckerberg announced in March in an effort to further slash costs at the social-media company. He said at the time that Meta would lay off about 10,000 workers while closing roughly 5,000 additional roles for which the company had yet to make hires.

The current rounds of cuts build on at least 11,000 layoffs that were announced last fall.

See more: Meta steadily rolls out 3-part round of layoffs

CNBC reported Wednesday that Meta employees in user experience, marketing and recruiting roles indicated they were affected by the current round of cuts.

Zuckerberg said in a March note to employees, which was also shared as a company blog post, that the company planned to make restructuring moves in its technology groups in late April before making changes to the business groups in late May.

Reuters reported that the latest layoffs mainly affect employees in non-engineering positions, part of Zuckerberg’s goal of boosting the ratio of engineers at Meta relative to other positions.

Don’t miss: Meta’s ‘outstanding’ stock rally can keep roaring, analyst says in upgrade

Meta declined to comment in response to a MarketWatch request for confirmation of the latest layoffs.

The company is in the midst of what Zuckerberg has dubbed a “year of efficiency,” which comes in response to investor concern last fall about high spending levels at the company alongside the backdrop of declining revenue. Meta has since become arguably the most aggressive of the largest public technology companies in its cost-cutting efforts.

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May 24, 2023
‘Taco Tuesday’ is for everyone, argues Taco Bell. Taco John’s says it owns the trademark to the phrase.

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CHEYENNE, Wyo. (AP) — Declaring a mission to liberate “Taco Tuesday” for all, Taco Bell is asking U.S. regulators to force Wyoming-based Taco John’s to abandon its longstanding claim to the trademark.

Too many businesses and others refer to “Taco Tuesday” for Taco John’s to be able to have exclusive rights to the phrase, Taco Bell asserts in a U.S. Patent and Trademark Office filing that is, of course, dated Tuesday.

It’s the latest development in a long-running beef over “Taco Tuesday” that even included NBA star LeBron James making an unsuccessful attempt to claim the trademark in 2019.

“Taco Bell believes ‘Taco Tuesday’ is critical to everyone’s Tuesday. To deprive anyone of saying ‘Taco Tuesday’ — be it Taco Bell or anyone who provides tacos to the world — is like depriving the world of sunshine itself,” the Taco Bell filing reads.

A key question is whether “Taco Tuesday” over the years has succumbed to “genericide,” New York trademark lawyer Emily Poler said. That’s the term for when a word or phrase become so widely used for similar products — or in this case, sales promotions — they’re no longer associated with the trademark holder.

Well-known examples of genericide victims include “cellophane,” “escalator” and “trampoline.”

“Basically what this is about is you cannot trademark something that is ‘generic,’ ” Poler said. “That means it doesn’t have any association with that particular source or product.”

Basketball legend James — a well-known taco lover — encountered this problem when he tried to trademark “Taco Tuesday” in 2019. The Patent and Trademark Office, in a ruling that didn’t refer to Taco John’s, deemed “Taco Tuesday” too much of a “commonplace term” to qualify as a trademark.

With more than 7,200 locations in the U.S. and internationally, Taco Bell — a Yum Brands
YUM,
-2.45%
chain along with Pizza Hut, KFC and the Habit Burger Grill — is vastly bigger than Cheyenne-based Taco John’s. Begun as a food truck more than 50 years ago, Taco John’s now has about 370 locations in 23 mainly in western and midwestern states.

The chain’s size hasn’t discouraged big-time enforcement of “Taco Tuesday” as trademark, which dates to the 1980s. In 2019, the company sent a letter to a brewery just five blocks from its corporate headquarters, warning it to stop using “Taco Tuesday” to promote a taco truck parked outside on Tuesdays.

Actively defending a trademark is required to maintain claim to it, and the letter was just one example of Taco John’s telling restaurants far and wide to stop having “Taco Tuesdays.”

Taco John’s responded to Taco Bell’s filing by announcing a new two-week Taco Tuesday promotion, with a large side of riposte.

Press release: Ring the Bell! Every Day is Taco Tuesday® at Taco John’s

“I’d like to thank our worthy competitors at Taco Bell for reminding everyone that Taco Tuesday is best celebrated at Taco John’s,” CEO Jim Creel said in an emailed statement. “We love celebrating Taco Tuesday with taco lovers everywhere, and we even want to offer a special invitation to fans of Taco Bell to liberate themselves by coming by to see how flavorful and bold tacos can be at Taco John’s all month long.”

The filing is one of two from Taco Bell involving “Taco Tuesday.” One contests Taco John’s claim to “Taco Tuesday” in 49 states, while a similar filing contests a New Jersey restaurant and bar’s claim to “Taco Tuesday” in that state. Both Taco John’s and Gregory’s Restaurant and Bar in Somers Point, N.J., have been using “Taco Tuesday” for over 40 years.

A Taco John’s franchisee in Minnesota first came up with “Taco Twosday” to promote two tacos for 99 cents on a slow day of the week, Creel told the Associated Press in a recent interview.

The Patent and Trademark Office approved the Taco John’s “Taco Tuesday” trademark in 1989. Even with its many letters, Creel said, the company — established in 1969 in Cheyenne, Wyo. — has never had to go to court over the phrase.

He’s not feeling too picked on, either, by the much bigger Taco Bell. “It’s OK. It’s kind of nice that they’ve noticed,” Creel said.

From the archives (January 2022): Taco Bell takes taco subscription program nationwide

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May 23, 2023
Kite surfing, ice baths and 8-mile morning runs: How some CEOs stay in shape

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What is it about CEOs and their intense — and often oddball — workout routines?

These days, some top corporate honchos take their exercise rituals to extremes. Consider Damola Adamolekun, chief executive officer of restaurant chain P.F. Chang’s, who recently told Fortune magazine that he wakes up each day at 4:30 a.m. and runs seven to eight miles. He explained that the routine stimulates his nervous system and sets the tone for the day ahead. “You’ll feel better the whole day; you’ll be smarter, you’ll be sharper, you’ll be more energetic,” he said.

Adamolekun is in good company when it comes to training hard. Here are how five other executives work up a sweat and aim to stay healthy.

Jack Dorsey, head of Block and co-founder of Twitter, walks an hour and 15 minutes every day.

AFP via Getty Images

Jack Dorsey

The Twitter co-founder, who now heads the tech conglomerate Block
SQ,
+3.36%,
does it all: two-hour meditations, fasting — he has said he eats only once a day during the week and has almost no food on the weekends — and alternating saunas and ice baths. But he’s no gym rat: Dorsey gets his primary exercise by walking an hour and 15 minutes every day. “I might look a little bit more like I’m jogging than I’m walking. It’s refreshing … It’s just this one of those take-back moments where you’re like, ‘Wow, I’m alive!’” he once observed.

Meta’s Mark Zuckerberg takes his dog for frequent runs — good exercise for both him and his pooch.

Getty Images

Mark Zuckerberg

The Meta Platforms
META,
+1.09%
chief isn’t one to get up at the crack of dawn, according to GQ, but he still runs three mornings a week. “I also try to take my dog running whenever I can, which has the added bonus of being hilarious because that’s basically like seeing a mop run,” he told GQ. As for diet, he once was said to experiment with an eating plan that involved only devouring animals he had killed himself — including chickens, goats and pigs. But he also apparently skips meals — or at least he said as much in a 2021 Facebook post. “Do you ever get so excited about what you’re working on that you forget to eat meals?” he asked.

Richard Branson takes off on another kite-surfing adventure.

Getty Images

Richard Branson

Kite surfing, anyone? The founder of the Virgin Group swears by it as one of his favorite ways to stay fit, according to Men’s Health. He once even kite surfed across the English Channel. His other activities include tennis and biking. He’ll work with a trainer if he’s on the road, but otherwise he likes to exercise outdoors on his private island in the British Virgin Islands. “I just want to be sure that when I’m 150, my body still looks as good as it is today,” said Branson, who is now 72.

Palantir Technologies CEO Alex Karp works out by cross-country skiing — and says the key is to take it as slowly as possible to build your “cardio base.”

Getty Images

Alex Karp

The head of software company Palantir Technologies takes advantage of the fact that he lives near the White Mountains of New Hampshire to have a regular cross-country skiing routine. Key to his approach, he told Axios, is taking it slow on the snow. “To run like a deer, you have to spend 90% of your time running like a snail,” he explained, adding that his unhurried pace “builds a cardio base.” He also includes tai chi and stretching to his routine. But he isn’t too fussy about his diet. “If I’m traveling and someone has a really nice Danish, I enjoy every minute of eating it,” he said.

Martha Stewart is one of the cover models for Sport Illustrated’s new swimsuit issue.

Sports Illustrated

Martha Stewart

The 81-year-old lifestyle entrepreneur and founder of Martha Stewart Living Omnimedia has been in the spotlight for her recent cover appearance on Sports Illustrated’s swimsuit issue. So what does she do to stay in shape for beach season? Stewart swears by Pilates, according to various media reports. And she rides horses. She has also said she doesn’t smoke, eats very well and every morning drinks a glass of “green juice” made with pears, cucumbers, celery stalks, parsley, fresh ginger and two oranges (complete with peels), a recipe she calls “so spectacular.”

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May 22, 2023
NAACP and other civil-rights groups issue Florida travel advisories

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Ron DeSantis signs the Parental Rights in Education bill, known as the “Don’t say gay” bill, in March at Classical Preparatory School in Shady Hills, Fla.

Douglas R. Clifford/Tampa Bay Times/AP/file

ORLANDO, Fla. (AP) — The NAACP over the weekend issued a travel advisory for Florida, joining two other civil rights groups in warning potential tourists that recent laws and policies championed by Gov. Ron DeSantis and Florida lawmakers are “openly hostile toward African Americans, people of color and LGBTQ+ individuals.”

Don’t miss: Disney scraps plans on roughly $1 billion investment at new corporate campus in Florida

The NAACP, long an advocate for Black Americans, joined the League of United Latin American Citizens (LULAC), a Latino civil-rights organization, and Equality Florida, a gay-rights advocacy group, in issuing travel advisories for the Sunshine State, where tourism is one of the state’s largest job sectors.

The warning approved Saturday by the NAACP’s board of directors tells tourists that, before traveling to Florida, they should understand the state of Florida “devalues and marginalizes the contributions of, and the challenges faced by African Americans and other communities of color.”

An email was sent Sunday morning to DeSantis’s office seeking comment. DeSantis is expected to announce a run for the GOP presidential nomination this week.

See: Busy, and bellicose, legislative session winds down in Florida. Now it’s decision time for DeSantis.

Florida is one of the most popular states in the U.S. for tourists, and tourism is one of its biggest industries. More than 137.5 million tourists visited Florida last year, marking a return to pre-pandemic levels, according to Visit Florida, the state’s tourism promotion agency. Tourism supports 1.6 million full-time and part-time jobs, and visitors spent $98.8 billion in Florida in 2019, the last year figures are available.

The NAACP’s decision comes after the DeSantis’s administration in January rejected the College Board’s Advanced Placement African American Studies course. DeSantis and Republican lawmakers also have pressed forward with measures that ban state colleges from having programs on diversity, equity and inclusion, as well as critical race theory, and also passed the Stop WOKE Act that restricts certain race-based conversations and analysis in schools and businesses.

In its warning for Hispanic travelers considering a visit to Florida, LULAC cited a new law that prohibits local governments from providing money to organizations that issue identification cards to people illegally in the country and invalidates out-of-state driver’s licenses held by undocumented immigrants, among other things.

See: DeSantis criticizes Trump for implying Florida abortion ban is ‘too harsh’

Also: Writers group PEN America and publisher Penguin Random House sue over book ban in Florida

The law also requires hospitals that accept Medicaid to include a citizenship question on intake forms, which critics have said is intended to dissuade immigrants living in the U.S. illegally from seeking medical care.

“The actions taken by Gov. DeSantis have created a shadow of fear within communities across the state,” said Lydia Medrano, a LULAC vice president for the Southeast region.

Recent efforts to limit discussion on LGBTQ topics in schools, the removal of books with gay characters from school libraries, a recent ban on gender-affirming care for minors, new restrictions on abortion access and a law allowing Floridians to carry concealed guns without a permit contributed to Equality Florida’s warning.

“Taken in their totality, Florida’s slate of laws and policies targeting basic freedoms and rights pose a serious risk to the health and safety of those traveling to the state,” Equality Florida’s advisory said.

Read on:

U.S. Border Patrol says illegal crossings are down dramatically since lifting of Title 42 asylum restrictions

2024 Republican hopefuls rush to defend Marine who put New York subway rider in fatal chokehold

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May 21, 2023
Instagram is readying a Twitter-like service

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Embattled Twitter may soon have a serious rival: Facebook’s Instagram is planning to release a text-based app as a competitor.

Instagram, a property of Meta Platforms Inc.
META,
-0.49%,
has been testing the service with creators, celebrities and influencers for months, according to people familiar with Meta’s strategy.

“We’re exploring a standalone decentralized social network for sharing text updates. We believe there’s an opportunity for a separate space where creators and public figures can share timely updates about their interests,” a Meta spokesperson told MarketWatch.

The app could debut as early as June, according to Lia Haberman, an adjunct professor at the University of California, Los Angeles, who teaches social and influencer marketing. She published a screenshot of an early description of the app, which may eventually be compatible with rival Twitter apps like Mastodon.

Twitter has hemorrhaged users since Tesla Inc.
TSLA,
+1.84%
Chief Executive Elon Musk began his chaotic leadership of the company late last year, prompting an exodus by disgruntled customers to alternative services like Mastodon and Bluesky.

Jasmine Enberg, an analyst at Insider Intelligence, said the text-based service has been in the works for months alternately code-named P92 or Barcelona.

“The big picture here is that there is clearly an appetite for Twitter-like services,” Enberg said in an interview. “With Twitter’s problems and so many alternatives, Meta’s new service looks like a mashup of Instagram and Twitter. Meta sees an opportunity to tap into this market, and it has a history of copying other popular apps [like Snap].”

Meta’s stock was flat in Friday’s regular trading session.

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May 19, 2023

20 AI stocks expected to post the highest compound annual sales growth through 2025

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Things move quickly in the world of artificial intelligence. It is easy to sit back and complain about developments that could be disruptive, but sometimes investors are best served by putting emotions aside and observing new developments and how they affect markets. Could AI developments and related trends make you a lot of money?

Below is a new screen showing a group of AI-oriented companies expected to increase their sales most rapidly through 2025, based on consensus estimates among analysts polled by FactSet. Then we show expected revenue growth rates for the largest AI-oriented companies in the screen.

Over the long haul, many businesses might perform more efficiently by employing AI. Maybe this technology can create an economic revolution similar to the one that moved the majority of the working population away from agricultural labor during the 19th and 20th centuries.

Back in February, we screened 96 stocks held by five exchange-traded funds focused on AI and related industries and listed the 20 that analysts thought would rise the most over the following 12 months.

Three months is a long time for AI, and the shakeout hasn’t even started.

Read: Congress and tech seem open to regulating AI efforts, but that doesn’t mean it will happen

There is no way to predict how politicians will react to perceived or real threats of AI and machine learning. And the largest U.S. tech players are doing everything they can to employ the new technology and remain dominant. But that doesn’t mean they will grow more quickly than smaller AI-focused players.

A new AI stock screen

Once again we will begin a screen with these five ETFs:

The Global X Robotics & Artificial Intelligence ETF
BOTZ,
+0.97%
BOTZ was established 2016 and has $1.8 billion in assets under management. The fund tracks an index of companies listed in developed markets that are expected to benefit from the increased utilization of robotics and AI. There are 44 stocks in the BOTZ portfolio, which is weighted by market capitalization and rebalanced once a year. Its largest holding is Intuitive Surgical Inc.
ISRG,
+0.53%,
which makes up 10% of the portfolio, followed by Nvidia Corp.
NVDA,
+3.30%
at 9.4%.
The iShares Robotics and Artificial Intelligence Multisector ETF
IRBO,
+1.64%
holds 116 stocks that are equal-weighted, as it tracks a global index of companies that derive at east 50% of revenue from robotics or AI, or have significant exposure to related industries. This ETF was launched in 2018 and has $304 million in assets.
The $246 million First Trust Nasdaq Artificial Intelligence & Robotics ETF
ROBT,
+1.83%
has 107 stocks in its portfolio, with a modified weighting based on how directly companies are involved in AI or robotics. It was established in 2018.
The Robo Global Artificial Intelligence ETF
THNQ,
+1.81%
has $26 million in assets and was established in 2020. I holds 69 stocks and isn’t concentrated. It uses a scoring system to weight its holdings by percentage of revenue derived from AI, with holdings also subject to minimum market capitalization and liquidity requirements.
The newest ETF on this list is the WisdomTree Artificial Intelligence and Innovation Fund
WTAI,
+2.42%,
which was established in December and has $13 million in assets and holds 73 stocks in an equal-weighted portfolio. According to FactSet, stocks are handpicked and selected companies “generate at least 50% of their revenue from AI and innovation activities, including those related to software, semiconductors, hardware technology, machine learning and innovative products.”

Altogether and removing duplicates, the five ETFs hold 270 stocks of companies in 23 countries. We first narrowed the list to 197 covered by at least nine analysts and for which consensus sales estimates are available through calendar 2025. We used calendar-year estimates because some companies have fiscal years that don’t match the calendar.

Here are the 20 screened AI-related companies expected by analysts to have the highest compound annual growth rates (CAGR) for sales from 2023 through 2025. Sales estimates are in millions of U.S. dollars. The list also shows which of the above five ETFs holds each stocks.

Company	Ticker	Estimated sales – 2023 ($mil)	Estimated sales – 2024 ($mil)	Estimated sales – 2025 ($mil)	Two-year estimated sales CAGR through 2025	Held by
BioXcel Therapeutics Inc.	BTAI, -2.47%	$5	$39	$121	411.5%	WTAI
Luminar Technologies Inc. Class A	LAZR, +8.82%	$86	$266	$588	161.0%	ROBT, WTAI
BlackBerry Ltd.	BB, +6.01%	$685	$769	$1,925	67.6%	ROBT
Credo Technology Group Holding Ltd.	CRDO, +10.29%	$183	$259	$363	40.9%	IRBO
SentinelOne Inc. Class A	S, +1.05%	$619	$881	$1,176	37.9%	WTAI
Wolfspeed Inc.	WOLF, +5.02%	$982	$1,323	$1,860	37.6%	WTAI
SK hynix Inc.	000660, +1.66%	$18,319	$27,899	$34,542	37.3%	WTAI
Mobileye Global Inc. Class A	MBLY, +1.67%	$2,109	$2,782	$3,920	36.3%	ROBT, WTAI
Snowflake Inc. Class A	SNOW, +1.42%	$2,811	$3,863	$5,139	35.2%	IRBO, THNQ, WTAI
Lemonade Inc.	LMND, +8.08%	$395	$471	$712	34.2%	THNQ, WTAI
Nio Inc. ADR Class A	NIO, +1.39%	$11,874	$16,733	$21,304	33.9%	ROBT
Stem Inc.	STEM, +4.88%	$607	$833	$1,055	31.8%	WTAI
Upstart Holdings Inc.	UPST, +10.37%	$547	$768	$938	31.0%	BOTZ, WTAI
Cloudflare Inc. Class A	NET, +5.84%	$1,284	$1,669	$2,194	30.7%	THNQ
Samsara Inc. Class A	IOT, +1.42%	$830	$1,062	$1,364	28.2%	THNQ
Ambarella Inc.	AMBA, +3.45%	$287	$355	$472	28.2%	IRBO, ROBT, THNQ, WTAI
iflytek Co. Ltd. Class A	002230, -1.34%	$3,561	$4,582	$5,851	28.2%	THNQ
Tesla Inc.	TSLA, +4.41%	$99,558	$128,412	$161,061	27.2%	ROBT, THNQ, WTAI
CrowdStrike Holdings Inc. Class A	CRWD, +2.40%	$2,935	$3,793	$4,739	27.1%	THNQ, WTAI
PB Fintech Ltd.	543390, +1.39%	$358	$462	$573	26.5%	IRBO
Source: FactSet

Click the tickers for more about each company or ETF.

Click here for Tomi Kilgore’s detailed guide to the wealth of information for free on the MarketWatch quote pages.

We have screened for expected revenue growth, rather than for earnings or cash flow, because in a newer tech-oriented business area, investors are most likely to consider the top line as companies sacrifice profits to build market share.

It is important to do your own research if you consider purchasing any individual stock, to form your own opinion about a company’s ability to remain competitive over the long term. Starting from the top of the list, BioXcel Therapeutics Inc.
BTAI,
-2.47%
is expected to show exponential sales growth, but that is from a low expected baseline this year.

What about the largest AI-related companies held by these ETFs?

Here are the largest 20 companies in the screen by market capitalization, ranked by expected sales CAGR from 2022 through 2025. Once again the sales estimates are in millions of U.S. dollars, but the market caps are in billions.

Company	Ticker	Estimated sales – 2023 ($mil)	Estimated sales – 2024 ($mil)	Estimated sales – 2025 $mil)	Two-year estimated sales CAGR through 2025	Market Cap ($bil)	Held by
Tesla Inc.	TSLA, +4.41%	$99,558	$128,412	$161,061	27.2%	$528	ROBT, THNQ, WTAI
Nvidia Corp.	NVDA, +3.30%	$29,839	$36,877	$46,154	24.4%	$722	BOTZ, IRBO, ROBT, THNQ, WTAI
Taiwan Semiconductor Manufacturing Co. Ltd. ADR	TSM, +5.83%	$71,434	$86,284	$101,112	19.0%	$445	ROBT, WTAI
Advanced Micro Devices Inc.	AMD, +2.23%	$22,976	$26,823	$30,359	15.0%	$163	IRBO, ROBT, THNQ, WTAI
ASML Holding NV ADR	ASML, +2.83%	$28,974	$32,374	$37,796	14.2%	$263	THNQ, WTAI
Microsoft Corp.	MSFT, +0.95%	$223,438	$251,028	$282,397	12.4%	$2,318	IRBO, ROBT, THNQ, WTAI
Samsung Electronics Co. Ltd.	005930, -0.61%	$200,595	$227,286	$252,129	12.1%	$292	IRBO, WTAI
Amazon.com Inc.	AMZN, +1.85%	$559,438	$626,549	$702,395	12.1%	$1,164	IRBO, ROBT, THNQ, WTAI
Adobe Inc.	ADBE, +3.34%	$19,470	$21,784	$24,276	11.7%	$158	IRBO, THNQ
Netflix Inc.	NFLX, +1.86%	$33,915	$38,067	$42,275	11.6%	$148	IRBO, THNQ
Tencent Holdings Ltd.	700, -0.58%	$88,727	$99,212	$110,556	11.6%	$422	IRBO, ROBT
Salesforce Inc.	CRM, +2.37%	$34,392	$38,273	$42,786	11.5%	$205	IRBO, THNQ
Alphabet Inc. Class A	GOOGL, +1.11%	$299,810	$333,077	$369,195	11.0%	$710	IRBO, ROBT, THNQ, WTAI
Intel Corp.	INTC, -1.20%	$51,060	$57,799	$62,675	10.8%	$122	IRBO, ROBT
Meta Platforms Inc. Class A	META, +1.53%	$125,901	$139,545	$154,259	10.7%	$528	IRBO, WTAI
Alibaba Group Holding Ltd. ADR	BABA, +2.17%	$134,140	$148,206	$162,199	10.0%	$235	ROBT, THNQ
Texas Instruments Inc.	TXN, +1.20%	$17,941	$19,433	$20,799	7.7%	$148	IRBO
Apple Inc.	AAPL, +0.36%	$390,845	$416,761	$445,956	6.8%	$2,706	IRBO, WTAI
Siemens Aktiengesellschaft	SIE, +2.55%	$84,681	$89,145	$93,925	5.3%	$130	ROBT
Johnson & Johnson	JNJ, -0.20%	$98,761	$100,990	$103,870	2.6%	$414	ROBT
Source: FactSet

Tech-stock picks that are small and focused: This fund invests in unsung innovators. Here are 2 top choices.

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May 17, 2023

Tesla’s Elon Musk expects ‘a year of difficulty’ for the global economy

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Tesla Inc. Chief Executive Elon Musk said late Tuesday he foresees “a year of difficulty” for the global economy, with “lots of companies” going bankrupt, and said that the EV maker will not be immune to the downdraft, even as he teased two new products for Tesla in the future.

“It’s is going to be a challenging 12 months, and Tesla is not immune to the global economic environment,” Musk said at the Tesla
TSLA,
+0.10%
shareholder meeting in Austin, Texas, where he spoke for nearly two hours on a wide range of topics.

The macroeconomic environment will be “difficult for at least the next 12 months,” Musk said. A turnaround, however, would come in the following 12 months, and long-term investors in Tesla will do “extremely well,” he said.

A shareholder in the audience asked about “rumors” that Musk would be about to step down as CEO, ending with “say it ain’t so.” Musk responded with “it ain’t so,” but offered no further details.

The executive also surprised the audience by saying that Tesla, which famously has eschewed traditional advertising, will now do it. “We will try advertising and see how it goes,” he said.

Musk teased two new products to be unveiled in the future, and promised more details at a yet-to-be-detailed launch event. The unnamed products would be “head and shoulders above anything else” currently in the market, he said.

Tesla has been working on a next-generation vehicle that would be cheaper than its current offerings, but nothing has been detailed.

Musk promised a revamp for the Tesla Roadster in 2024, although he said that wasn’t a firm commitment. A new Roadster “will not be a huge contributor to revenue, but it will be sick,” he said.

The CEO’s remarks were largely upbeat, to the applause of the shareholders at the event. Musk also spoke about autonomous driving and Tesla’s plans for alternative energy, and confirmed the Cybertruck, Tesla’s electric pickup truck which has been delayed a couple of times, is on track to be sold this year.

“We will make as many as people want them” eventually, but the production ramp will be slow at first, he said.

See also: Rivian, Lucid and Fisker navigate a ‘treacherous road’ as they struggle to match Tesla’s success

Earlier, a preliminary tally indicated that shareholders voted yes on the proposals endorsed by the company, including approving the nomination of former Chief Technology Officer JB Straubel to the board.

Some shareholders had questioned Straubel’s nomination, saying that Tesla’s board already had too many ties with Musk.

A failed proposal, which had been introduced in previous years and called for a third-party audit into Tesla’s cobalt supply chain to prevent child and forced labor, ended up being embraced by Musk.

“You know what, we will do a third-party audit,” although he said that Tesla products don’t use that much cobalt.

Tesla shares gained 1.2% in after-hours trading. So far this year, Tesla has gained 35%, compared with gains of around 7% for the S&P 500 index
SPX,
-0.64%.

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May 16, 2023
Tesla’s Elon Musk expects ‘a year of difficulty’ for the global economy

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Tesla Inc. Chief Executive Elon Musk said late Tuesday he foresees “a year of difficulty” for the global economy, with “lots of companies” going bankrupt, and said that the EV maker will not be immune to the downdraft, even as he teased two new products for Tesla in the future.

“It’s is going to be a challenging 12 months, and Tesla is not immune to the global economic environment,” Musk said at the Tesla
TSLA,
+0.10%
shareholder meeting in Austin, Texas, where he spoke for nearly two hours on a wide range of topics.

The macroeconomic environment will be “difficult for at least the next 12 months,” Musk said. A turnaround, however, would come in the following 12 months, and long-term investors in Tesla will do “extremely well,” he said.

A shareholder in the audience asked about “rumors” that Musk would be about to step down as CEO, ending with “say it ain’t so.” Musk responded with “it ain’t so,” but offered no further details.

The executive also surprised the audience by saying that Tesla, which famously has eschewed traditional advertising, will now do it. “We will try advertising and see how it goes,” he said.

Musk teased two new products to be unveiled in the future, and promised more details at a yet-to-be-detailed launch event. The unnamed products would be “head and shoulders above anything else” currently in the market, he said.

Tesla has been working on a next-generation vehicle that would be cheaper than its current offerings, but nothing has been detailed.

Musk promised a revamp for the Tesla Roadster in 2024, although he said that wasn’t a firm commitment. A new Roadster “will not be a huge contributor to revenue, but it will be sick,” he said.

The CEO’s remarks were largely upbeat, to the applause of the shareholders at the event. Musk also spoke about autonomous driving and Tesla’s plans for alternative energy, and confirmed the Cybertruck, Tesla’s electric pickup truck which has been delayed a couple of times, is on track to be sold this year.

“We will make as many as people want them” eventually, but the production ramp will be slow at first, he said.

See also: Rivian, Lucid and Fisker navigate a ‘treacherous road’ as they struggle to match Tesla’s success

Earlier, a preliminary tally indicated that shareholders voted yes on the proposals endorsed by the company, including approving the nomination of former Chief Technology Officer JB Straubel to the board.

Some shareholders had questioned Straubel’s nomination, saying that Tesla’s board already had too many ties with Musk.

A failed proposal, which had been introduced in previous years and called for a third-party audit into Tesla’s cobalt supply chain to prevent child and forced labor, ended up being embraced by Musk.

“You know what, we will do a third-party audit,” although he said that Tesla products don’t use that much cobalt.

Tesla shares gained 1.2% in after-hours trading. So far this year, Tesla has gained 35%, compared with gains of around 7% for the S&P 500 index
SPX,
-0.64%.

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May 16, 2023
Elon Musk says he’s hired new CEO for Twitter; is it NBCUniversal’s Linda Yaccarino?

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Twitter Chief Executive Elon Musk says he’s found a new CEO to run Twitter and its parent company, X Corp., and “she” starts soon.

“Excited to announce that I’ve hired a new CEO for X/Twitter. She will be starting in ~6 weeks!” Musk tweeted Thursday afternoon. “My role will transition to being exec chair & [chief technology officer], overseeing product, software & sysops.”

Musk did not offer any clues as to the identity of Twitter’s incoming CEO, but late Thursday, the Wall Street Journal reported Linda Yaccarino, NBCUniversal’s head of advertising, was in talks to become the CEO.

Yaccarino has worked at Comcast’s
CMCSA,
+1.28%
NBCU for more than a decade, and has been an industry advocate in finding better ways to measure advertising’s effectiveness, according to the Journal.

Yaccarino oversees global, national and local ad sales, partnerships, marketing, ad tech, data, measurement and strategic initiatives, according to her bio, which says she and her team have generated more than $100 billion in ad sales.

“She knows metrics in advertising, and has played in different media,” Timothy Hubbard, assistant professor of management at the University of Notre Dame’s Mendoza College of Business, said in an interview. “I don’t know much about her, but she can balance Musk somewhat with her flexibility in advertising.”

She and Musk appeared in a keynote conversation at a conference in Miami last month, according to Dateline, before NBCU and Twitter inked a major ad pact for the 2024 Olympics.

Wedbush analyst Dan Ives said the move is good for the stock of Tesla Inc.
TSLA,
+2.10%,
where Musk is also CEO.

“Musk stepping down as Twitter CEO sooner than thought is clearly good news overall for Tesla investors,” Ives said on Twitter. “Less time focused on Twitter platform and more time around Tesla SpaceX…balancing act too difficult and needed to make this move sooner rather than later.”

In a note, Ives added: “With the tweet this afternoon, Musk’s reign as CEO of Twitter has finally come to an end and thus will be a positive for Tesla’s stock starting to finally remove this lingering albatross from the story,” and maintained Tesla’s outperform rating.

Tesla shares advanced 1.6% in after-hours trading.

After Musk acquired the social media giant for $44 billion, he posted a Twitter poll in December that asked if he should step down as CEO. A majority (57%) said yes, and he responded saying: “I will resign as CEO as soon as I find someone foolish enough to take the job! After that, I will just run the software & servers teams.”

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May 11, 2023
Elon Musk says he’s hired new CEO for Twitter; is it NBCUniversal’s Linda Yaccarino?

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Twitter Chief Executive Elon Musk says he’s found a new CEO to run Twitter and its parent company, X Corp., and “she” starts soon.

“Excited to announce that I’ve hired a new CEO for X/Twitter. She will be starting in ~6 weeks!” Musk tweeted Thursday afternoon. “My role will transition to being exec chair & [chief technology officer], overseeing product, software & sysops.”

Musk did not offer any clues as to the identity of Twitter’s incoming CEO, but late Thursday, the Wall Street Journal reported Linda Yaccarino, NBCUniversal’s head of advertising, was in talks to become the CEO.

Yaccarino has worked at Comcast’s
CMCSA,
+1.28%
NBCU for more than a decade, and has been an industry advocate in finding better ways to measure advertising’s effectiveness, according to the Journal.

“She knows metrics in advertising, and has played in different media,” Timothy Hubbard, assistant professor of management at the University of Notre Dame’s Mendoza College of Business, said in an interview. “I don’t know much about her, but she can balance Musk somewhat with her flexibility in advertising.”

Wedbush analyst Dan Ives said the move is good for the stock of Tesla Inc.
TSLA,
+2.10%,
where Musk is also CEO.

“Musk stepping down as Twitter CEO sooner than thought is clearly good news overall for Tesla investors,” Ives said on Twitter. “Less time focused on Twitter platform and more time around Tesla SpaceX…balancing act too difficult and needed to make this move sooner rather than later.”

In a note, Ives added: “With the tweet this afternoon, Musk’s reign as CEO of Twitter has finally come to an end and thus will be a positive for Tesla’s stock starting to finally remove this lingering albatross from the story,” and maintained Tesla’s outperform rating.

In December, Musk posted a Twitter poll asking if he should step down as CEO. A majority said yes, and he responded saying: “I will resign as CEO as soon as I find someone foolish enough to take the job! After that, I will just run the software & servers teams.”

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May 11, 2023
Modern PR vs. Traditional PR — Here’s What You Need to Know | Entrepreneur
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Opinions expressed by Entrepreneur contributors are their own.
In the past, public relations (PR) was all about managing a company’s reputation and controlling the narrative through traditional media channels like newspapers, TV and radio. But as the world has become more interconnected and digital, the role of PR has evolved into something much more complex and multifaceted.

Today, modern public relations encompasses a wide range of strategies and tactics that go beyond traditional media relations, including social media management, content creation, influencer marketing and crisis management. In this article, we’ll take a closer look at what modern public relations means, how it differs from traditional PR and the role it plays in today’s world.

Related: 5 Things CMOs Need To Know About Modern PR

What is modern public relations?

Modern public relations is a strategic communications approach that uses a variety of tools and tactics to build and maintain relationships between organizations and their audiences. At its core, modern PR is about creating and sharing stories that resonate with people and drive engagement and action.

Unlike traditional PR, which focused primarily on media relations and earned media coverage, modern PR is much more holistic and multidisciplinary. It encompasses a wide range of tactics, including social media management, content creation, influencer marketing and community engagement, among others.

How does modern public relations differ from traditional PR?

Traditional PR focused on managing a company’s reputation and controlling the narrative through earned media coverage, while modern PR is more focused on creating and sharing stories across a wide range of channels and platforms.

Here are some of the key differences between traditional PR and modern PR:
- Emphasis on storytelling: Modern PR is all about creating and sharing stories that resonate with people and drive engagement and action. Traditional PR, on the other hand, was more focused on controlling the narrative through media relations.
- Multichannel approach: Modern PR uses a wide range of channels and platforms to reach audiences, including social media, email marketing, influencer marketing and content marketing. Traditional PR, on the other hand, relied primarily on traditional media channels like TV, radio and newspapers.
- Data-driven decision-making: Modern PR relies heavily on data and analytics to make strategic decisions and measure the effectiveness of campaigns. Traditional PR, on the other hand, was more focused on intuition and experience.
- Collaboration and integration: Modern PR requires collaboration and integration across a wide range of disciplines, including marketing, social media, content creation and community engagement. Traditional PR was more siloed and focused on media relations.
Related: 5 Ways To Tune Into The Modern PR Mindset

The role of modern public relations in today’s world

In today’s world, where consumers are more empowered and informed than ever before, the role of modern public relations has become even more critical. Here are some of the key ways modern PR is impacting businesses and organizations today:
- Building brand awareness: Modern PR helps businesses build brand awareness by creating and sharing stories that resonate with people and drive engagement and action.
- Influencing customer behavior: Modern PR can also influence customer behavior by shaping the way people think and feel about a particular brand or product.
- Crisis management: With social media and digital channels, crises can escalate quickly. Modern PR is essential in managing these crises and protecting a company’s reputation.
- Engaging with customers: Modern PR also plays a crucial role in engaging with customers across a wide range of channels and platforms, including social media, email and community events.
- Measuring effectiveness: Finally, modern PR relies heavily on data and analytics to measure the effectiveness of campaigns and make data-driven decisions about measuring effectiveness.
Key strategies in modern public relations

To effectively implement modern PR strategies, it’s essential to understand the key components of the approach. Here are some of the most critical strategies in modern public relations:
- Storytelling: At the heart of modern PR is storytelling. A compelling narrative can help businesses engage with customers, build brand loyalty and drive action. In today’s digital world, storytelling needs to be more creative, authentic and interactive than ever before.
- Social media management: Social media has become a crucial component of modern PR. Social media platforms allow businesses to engage with customers, build brand awareness and shape public opinion. Effective social media management involves creating and sharing high-quality content, engaging with followers and monitoring conversations about your brand.
- Content creation: Modern PR requires high-quality, engaging content that tells a story and connects with customers. This content can take many forms, including blog posts, videos, infographics and social media posts. Effective content creation involves understanding your audience, identifying their pain points and creating content that resonates with them.
- Influencer marketing: Influencer marketing involves partnering with social media influencers to promote your brand, product or service. This strategy can help businesses reach new audiences, build brand awareness and drive engagement.
- Crisis management: In today’s digital world, crises can escalate quickly and have a significant impact on a company’s reputation. Effective crisis management involves having a plan in place, monitoring social media channels for negative feedback and responding quickly and appropriately to mitigate the impact of a crisis.
Related: The Changed Face of The Modern PR Industry

In conclusion, modern public relations is a multifaceted approach to strategic communications that helps businesses build and maintain relationships with their audiences. Unlike traditional PR, modern PR is more holistic, data-driven and multidisciplinary. It encompasses a wide range of tactics, including social media management, content creation, influencer marketing and crisis management. In today’s rapidly evolving digital landscape, modern PR has become an essential component of any successful business strategy.
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Omri Hurwitz

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May 11, 2023
7 Ways to Help Your PR Provider Help You | Entrepreneur

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Opinions expressed by Entrepreneur contributors are their own.

I recently watched Jerry Maguire with my kids. They’d never seen it — and I hadn’t watched it from beginning to end in ages.

When the film came out in 1996, a famous line was born. No, I’m not thinking of “Show me the money” — though that one is a fan favorite. It’s the “Help me help you” line that’s been on my mind.

Working with clients on public relations initiatives is often an isolating experience. The client hires you to make things happen. The expectations are high — but what is their role in creating success?

Related: How to Make PR Work For You

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Michelle Garrett

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May 6, 2023
The doctor won’t Zoom with you now: The telehealth frenzy is over.

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The pandemic opened the floodgates to telehealth. Now, many patients and doctors are curbing their enthusiasm for virtual care.

Four out of five primary-care doctors who had video visits with patients during the pandemic would prefer to provide just a small portion of care or no care at all via telemedicine in the future, according to a survey designed and analyzed by researchers at Harvard T.H. Chan School of Public Health and published last month in Health Affairs, a peer-reviewed journal. And 60% of the doctors surveyed…

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May 5, 2023
U.S. stocks head for best day in 2 weeks on strong earnings from Meta and other big-tech names

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U.S. stocks rose on Thursday, on track for their biggest gain in two weeks, as another batch of strong big-tech earnings reports helped boost the broader market while offsetting signs of slowing economic growth.

How are stocks trading

On Wednesday, the Dow Jones Industrial Average fell 229 points, or 0.68%, to 33,302 as worries about First Republic Bank FRC overshadowed upbeat big-tech earnings.

What’s driving markets

For…

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April 27, 2023
Meta stock jumps toward highest price in a year as Facebook parent predicts renewed revenue growth

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Meta Platforms Inc.’s stock soared more than 10% higher in extended trading Wednesday after the social networking company’s profit declined less than expected in the first three months of 2023, and a revenue forecast pointed toward reinvigorated sales growth.

Facebook’s parent company META racked up fiscal first-quarter net earnings of $5.71 billion, or $2.20 a share, compared with earnings of $2.72 a share in the year-ago quarter. Revenue gained less than 3% to $28.65 billion from $27.91 billion a year ago.

Analysts…

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April 26, 2023
Manhattan prosecutors ask judge to limit Trump’s ability to publicize information about his criminal case | CNN Politics

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CNN
—

Prosecutors with the Manhattan district attorney’s office have asked the judge overseeing Donald Trump’s criminal case to impose a protective order restricting the former president’s ability to publicize information about the investigation.

In a motion, prosecutors told the judge that Trump’s team would not consent to a protective order.

“The risk that this Defendant will use the Covered Materials inappropriately is substantial. Defendant has a long history of discussing his legal matters publicly—including by targeting witnesses, jurors, investigators, prosecutors, and judges with harassing, embarrassing, and threatening statements on social media and in other public forums—and he has already done so in this case,” prosecutors wrote in the filing.

Manhattan prosecutors have accused Trump of falsifying business records with the intent to conceal illegal conduct connected to his 2016 presidential campaign. The criminal charges stem from Manhattan District Attorney Alvin Bragg’s investigation into hush money payments, made during the 2016 campaign, to women who claimed they had extramarital affairs with Trump, which he denies. Trump has pleaded not guilty to all of the charges.

In seeking the protective order, prosecutors cited some of Trump’s past attacks on witnesses who previously spoke out against him, including his former personal attorney Michael Cohen and Alexander Vindman, a former national security official who testified publicly during Trump’s first impeachment.

They asked the judge to order that Trump only be allowed to view certain material turned over by prosecutors in the presence of his defense counsel and not allow him to copy material designated as “limited dissemination materials.”

Specifically, they asked the judge to instruct anyone who receives materials, including grand jury testimony, to not post them on any news organization or social media websites without approval from the judge. They also asked the judge to limit the use of any materials they provide to Trump to defending the present case.

“At the outset, it is important to note that the People are not at this time seeking a gag order in this case. Defendant has a constitutional right to speak publicly about this case, and the People do not seek to infringe upon that right,” prosecutors wrote.

Prosecutors also asked the judge to limit the review of images of two cell phones related to a witness in the case to Trump’s defense lawyers, saying there is highly personal information included on the phones.

In addition to limiting the disclosure of certain information prosecutors turn over to Trump from becoming public, they also asked the judge to limit the disclosure of identifying information about any support staff working for the prosecution team to the public until jury selection begins in the case.

They cited Trump’s past statements about Bragg and the judge in the case.

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April 25, 2023
How to Make a Side Income as a Public Speaker | Entrepreneur

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Opinions expressed by Entrepreneur contributors are their own.

As an entrepreneur, you’ve probably got your hands full with your primary business. But if you’re interested in generating a side income while simultaneously networking and building your audience, you should consider getting involved in a public speaking side hustle.

What exactly does this entail, and how do you get started?

Monetizing your public speaking

Let’s start with the most important topic: how do you make money as a public speaker? If you look around your city, you’ll likely find many events that would allow you to speak for free. So how do you monetize this?

Direct payments

In your later stages of development, your personal brand will be strong enough and popular enough that you can make money by speaking alone. Businesses, universities, or other organizations may be willing to pay you thousands of dollars for just a few hours of your time. Unfortunately, when you’re first starting out and your reputation is minimal, you probably won’t be able to make much money this way.

Related: 8 Reasons a Powerful Personal Brand Will Make You Successful

Book sales

Consider printing a book in line with your speaking topics, which you can sell when giving a public address. If people are impressed with what you say, they’ll likely buy your book.

Networking and marketing opportunities

Public speaking is also a great way to network and meet other people, while simultaneously promoting your business. You could potentially meet new clients, new business partners, or even new investors. You’ll also be increasing the visibility of your brand, giving your business more selling power.

Related: How Networking Is Necessary for Effective Entrepreneurship

Consulting

Some public speakers also offer consulting services. If business owners or other professionals enjoy your insights and want to know more, they can hire you as a private consultant.

Online courses

You may also consider creating online courses for your fans and followers, presenting them with more information and more lessons in exchange for a monthly subscription.

How to become a public speaker

So how do you become a public speaker in the first place? These are some of the most important steps to follow:

Cultivate niche expertise

Most people don’t want to hear from an average person. They want to hear from someone who’s truly an expert in their field, whatever that field happens to be. If you want to become an effective and in-demand public speaker, you need to cultivate that niche expertise. What topic or area could you study that no one else seems to be covering? Do you have years of experience in a particular field that you could use? Feel free to exercise your creativity here; you can always apply what you learn in one field to a different field. What’s important is that you have a set of knowledge and experience that most other people don’t have.

Hone your public speaking skills

If you want to be a successful public speaker, you need a specific skill set. You need to be able to hold yourself confidently, project your voice, articulate your words well, and gesticulate without looking like a crazy person. It takes practice to refine these skills, so spend some time practicing in front of friends, family members, or a camera if you have to.

Establish a personal brand

You’ll be a more effective public speaker (and marketer for yourself) if you have a personal brand behind you. Who are you? How do you market yourself? And how do people find and interact with you?

Get active on social media

One of your best tools for marketing yourself and finding new public speaking opportunities is social media. Make sure you claim your individual social media profile on a wide variety of different social networks and consider joining groups that are relevant to your area of expertise. Meet and engage with other people interested in public speaking.

Related: The 5 Keys to Building a Social-Media Strategy for Your Personal Brand

Look for low-hanging fruit

Chances are, you can find some “low-hanging fruit” public speaking opportunities in your area with a rudimentary search. Even if these aren’t paid opportunities, they offer valuable experience and chances to meet new people.

Get featured on podcasts

In line with this, try to get featured on podcasts relevant to your area of expertise. There are millions of podcasts out there, and hosts of niche shows are constantly looking for new people to interview.

Network aggressively

It’s hard to overstate just how valuable professional networking can be in any career — and in public speaking, it’s even more important. Take the time to build relationships with venue owners, event organizers, and other public speakers like you; these relationships can lead you to even better opportunities and help you master the art.

Work your way to bigger and better opportunities

Keep pushing for bigger and more prominent speaking opportunities. It may take some time, but you can eventually reach higher echelons of reach and popularity this way.

Even if you never imagined yourself as a public speaker, it could be an amazing money-making opportunity for you. With more refined public speaking skills, more experience under your belt, and a more prominent personal brand, you could even turn this into a full-time, lucrative gig.

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Under30CEO

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April 25, 2023
This New Approach to PR Is a Game-Changer for the Industry | Entrepreneur
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Public relations (PR) agencies and firms have long been instrumental in shaping the public image and reputation of their clients. Traditionally, these agencies have operated through a variety of mechanisms that relied on long-term contracts and bundled service packages to deliver results. However, the PR landscape is witnessing a significant shift with the rise of the a-la-carte approach, allowing clients to purchase on-demand publications in major outlets like Maxim.

This article explores how this new method is poised to revolutionize the PR industry and explores its benefits, challenges and potential implications.

Related: 10 PR Trends That Will Explode Your Brand in 2023

Traditional PR agency and firm operating mechanisms

At the core of traditional PR practice is media relations. PR agencies have cultivated strong relationships with journalists and editors, enabling them to pitch stories and secure coverage for their clients. This has been supplemented with press release distribution to announce new products, services or company news, with PR professionals crafting compelling press releases and distributing them to various media outlets.

Crisis management has also been a critical component of PR services. Agencies are called upon to handle sensitive situations, such as negative press or scandals, in order to minimize damage to a client’s reputation. This involves crafting appropriate responses, coordinating with legal teams and managing media inquiries.

Other key services include content creation, event management and influencer marketing. PR firms generate content on behalf of their clients, such as blog posts, articles and social media updates, to maintain a consistent brand image and engage with target audiences. Additionally, they plan and execute events designed to generate media coverage and raise awareness of their clients’ products or services. As social media has grown in importance, PR firms have increasingly collaborated with influencers to promote clients’ products or services, leveraging the influencers’ large followings for maximum exposure.

The challenges of traditional PR models

While traditional PR models have proved successful in the past, they often come with their own set of challenges. Long-term contracts and bundled services can be expensive, especially for small businesses and startups with limited budgets. Moreover, the lack of flexibility in these models can make it difficult for companies to adjust their PR strategies as their needs change.

Additionally, the traditional PR approach may not always provide the best value for clients. Companies may find themselves paying for services they don’t necessarily need or not receiving the attention and customization they require due to the “one-size-fits-all” nature of bundled packages. This has led to a demand for more tailored and flexible PR solutions.

Related: 4 PR Trends You Need to Know for 2023

The a-la-carte revolution

The a-la-carte approach to public relations is disrupting the traditional model, offering clients the flexibility to purchase on-demand publications in major outlets. This new method presents several key advantages.

First, a-la-carte PR promotes cost efficiency. Clients only pay for the specific services they need, rather than committing to a long-term contract with a comprehensive package. This allows businesses to allocate their PR budget more effectively and avoid paying for unnecessary services.

Second, this approach provides greater flexibility. Businesses can choose the services that best suit their needs at any given time, allowing them to be more agile and responsive to changing market conditions. For instance, a company might opt for crisis management services during a scandal and switch to influencer marketing when launching a new product.

Third, the a-la-carte model fosters innovation within the PR industry. As agencies and firms begin to offer more modular services, they are encouraged to develop new and creative solutions to meet their clients’ unique needs. This could lead to the emergence of specialized PR providers, focusing on niche services and expertise.

Potential implications of the a-la-carte revolution

The rise of the a-la-carte method in public relations has the potential to significantly impact the industry as a whole. As clients increasingly embrace this new approach, PR agencies and firms will need to adapt to remain competitive and relevant in this rapidly changing landscape. Although this model is currently provisionally patented, some potential implications of the a-la-carte revolution include:
1. Shift in agency focus: PR agencies and firms may need to reevaluate their service offerings and focus on providing highly specialized and customized services. This may lead to a more segmented industry, with agencies specializing in niche areas or services, such as crisis management or influencer marketing.
2. Greater collaboration: The a-la-carte model could also promote increased collaboration among PR agencies, with firms partnering together to provide a more comprehensive suite of services to clients. This could lead to the rise of PR “super-agencies” that offer a wide range of specialized services under one umbrella.
3. Emphasis on quality: As clients gain the flexibility to choose specific services, the demand for high-quality and effective PR solutions is likely to grow. Agencies and firms will need to focus on delivering exceptional results in order to retain clients and attract new business.
4. Adaptation to new technologies: The a-la-carte revolution could also drive PR agencies to adopt new technologies to better serve their clients. For example, firms might leverage artificial intelligence and data analytics to identify trending topics, monitor client reputations and create highly targeted PR campaigns.
5. Increased transparency: The shift to an a-la-carte model could lead to more transparent pricing structures and service offerings in the PR industry. Clients will be able to compare services and costs more easily, leading to increased competition among agencies and driving innovation.
Related: These Trends are Going to be Revolutionary for the PR Industry

The rise of the a-la-carte method in public relations is set to transform the industry by challenging traditional operating mechanisms and offering clients greater flexibility, cost efficiency and innovation. As businesses increasingly embrace this new approach, PR agencies and firms will need to adapt to remain competitive and relevant in this rapidly changing landscape. The a-la-carte revolution in PR is just beginning, and it will be fascinating to witness the impact it has on the industry as a whole. Embracing these changes and adapting to the evolving needs of clients will be crucial for the continued success of PR agencies and firms in the future.
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Hanna Shanar

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April 24, 2023