An Overnight News Success? Not So Fast
When it comes to a winning PR strategy, you have to bring your A game and be ready to deliver what reporters and producers are really looking for. Not sure…
Read more An Overnight News Success? Not So FastTag: Public Relations
The Future Is Fragmented: Why Media Diversification Isn’t Optional Anymore
The marketing landscape has changed forever. Consumers now discover products in dozens of ways: a TikTok Shop haul, a Substack review, a Reddit thread, a podcast ad, or…
Read more The Future Is Fragmented: Why Media Diversification Isn’t Optional AnymoreHow Your Brand Can Win the Holiday Gift Guide Game in 2025
There’s power in a good recommendation, and now, in the age of AI and lightning speed consumer discovery, the stakes couldn’t be higher for brands striving for a…
Read more How Your Brand Can Win the Holiday Gift Guide Game in 2025Don’t Chase Trends—Catch Them
What do menopause, cryptocurrency, COVID-19, and streaming wars all have in common? They are all topics that have had major trending moments in the media over the past…
Read more Don’t Chase Trends—Catch ThemTrust Is the New KPI: The Strategy Helping Brands Win Over Customers Today
For years, brands tried to split the difference by hiring a PR agency for visibility, an affiliate manager for commerce coverage and affiliate partnerships, and a media buyer…
Read more Trust Is the New KPI: The Strategy Helping Brands Win Over Customers TodayOutreach pro Victoria Ryan appointed to Islip Planning Board | Long Island Business News
With a career focused on representing development projects before municipal planning officials, Victoria Ryan now finds herself on the other side of the table. The development advocate and…
Read more Outreach pro Victoria Ryan appointed to Islip Planning Board | Long Island Business NewsWhat Neanderthals Can Teach Us About Brand Transformation | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Being called a “Neanderthal” has long been shorthand for a knuckle-dragging brute — an insult implying someone is primitive and…
Read more What Neanderthals Can Teach Us About Brand Transformation | EntrepreneurIs AI the Future of PR? | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. I was recently asked, “What trends should we be watching out for in terms of the future of PR?” Well,…
Read more Is AI the Future of PR? | EntrepreneurSWNSN PR launches on Long Island to help local brands | Long Island Business News
With latest venture, Long Island entrepreneur finds a new leash on life Corey Lieblein launches Big Old Pup, debuting a 5-in-1 hands-free dog leash with mobility support, storage, an[…]…
Read more SWNSN PR launches on Long Island to help local brands | Long Island Business NewsClaire Bahn Group Launches NIL Division for Student-Athletes, Signs Exclusive Agreements With Emerging Talent
Press Release • Feb 25, 2025 Award-Winning Agency Expands Its Personal Branding Expertise to College Athletes With New NIL Division LOS ANGELES, February 25, 2025 (Newswire.com) – Claire…
Read more Claire Bahn Group Launches NIL Division for Student-Athletes, Signs Exclusive Agreements With Emerging Talent
Your Current Marketing Plan May Not Work Overseas — Copy Strategies From Spotify and Snickers to Succeed Anywhere | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Expanding into new international markets presents an exciting yet formidable challenge. With over two decades in the PR industry, I’ve…
Read more Your Current Marketing Plan May Not Work Overseas — Copy Strategies From Spotify and Snickers to Succeed Anywhere | Entrepreneur
Navigating Media Relations in the Cannabis Industry: Tips for Effective PR – Cannabis Business Executive – Cannabis and Marijuana industry news
Navigating Media Relations in the Cannabis Industry: Tips for Effective PR – Cannabis Business Executive – Cannabis and Marijuana industry news …
Read more Navigating Media Relations in the Cannabis Industry: Tips for Effective PR – Cannabis Business Executive – Cannabis and Marijuana industry news
5 PR Mistakes AI Startups Must Avoid | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. The world of entrepreneurship has been transformed in a big way by the emergence of artificial intelligence. The numbers speak…
Read more 5 PR Mistakes AI Startups Must Avoid | Entrepreneur
4 Tips for Cannabis Brands to Connect with Journalists and Generate Publicity in 2024 – Cannabis Business Executive – Cannabis and Marijuana industry news
4 Tips for Cannabis Brands to Connect with Journalists and Generate Publicity in 2024 – Cannabis Business Executive – Cannabis and Marijuana industry news …
Read more 4 Tips for Cannabis Brands to Connect with Journalists and Generate Publicity in 2024 – Cannabis Business Executive – Cannabis and Marijuana industry news
How to Get Beat Out Your Competition by Making a Lasting Impression | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. I’m in the public relations space, and as of last count, there are more than 48,000 other PR firms in…
Read more How to Get Beat Out Your Competition by Making a Lasting Impression | Entrepreneur
Stock investors fear ‘no-landing’ economy could spell trouble. What’s next?.
While the U.S. stock market has been pricing in a “soft-landing” scenario for the economy, a blowout January jobs report, relatively strong corporate earnings, and Federal Reserve Jerome…
Read more Stock investors fear ‘no-landing’ economy could spell trouble. What’s next?.
Mark Zuckerberg could pay millions to the IRS on Meta dividends. He still might be getting ‘a major break’.
Mark Zuckerberg delighted Meta shareholders and Wall Street this week with news of the social media giant’s first-ever dividend. The IRS may also be happy, now that it’s…
Read more Mark Zuckerberg could pay millions to the IRS on Meta dividends. He still might be getting ‘a major break’.
Meta’s stock is the most overbought in 11 years, but that could be a good thing
There’s a common belief that “overbought” is a technical condition for a stock, but in practice it seems to be more of an ability. Meta Platforms Inc.’s stock…
Read more Meta’s stock is the most overbought in 11 years, but that could be a good thing
Alphabet’s stock dips because advertising was good, but not good enough
Google parent Alphabet Inc.’s stock was tumbling late Tuesday, as a rebound in digital advertising fell short of analysts’ lofty expectations. The search-engine powerhouse reported a jump in…
Read more Alphabet’s stock dips because advertising was good, but not good enough
Denim pioneer Levi’s is rolling out ‘tech pants’ and other new offerings this year. But will retailers stock them?
With a rough 2023 in the rearview mirror, Levi Strauss & Co. this year is trying to tackle its problems with new pants. That includes pants with lighter-weight…
Read more Denim pioneer Levi’s is rolling out ‘tech pants’ and other new offerings this year. But will retailers stock them?