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Tag: grocery news

  • The 8 Biggest Food Trends You’re About to See on Grocery Shelves in 2026, According to Dozens of Culinary Experts

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    We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.

    Grocery trends seem to shift faster than we can keep up with — and before we know it, 2026 will be here. (Yes, we’ve still got a few months, but let’s be real: It’ll fly by.) The good news? There’s a lot to look forward to in the world of groceries.

    I recently spent a few delicious days in Austin, Texas, with members of the Whole Foods Market team to explore what new items we can expect to find on shelves next year. Yes, I ate a lot — but more importantly, I had thoughtful, engaging conversations about the way we shop, cook, and eat. (Like, have you noticed how good frozen food has gotten? Or that beef tallow is suddenly popping up in everything?)

    Whole Foods turns to its official Trends Council, a team made up of dozens of local foragers, regional and global buyers, and culinary experts, to identify what’s resonating most with shoppers in 2026. “The list reflects how quickly ideas can move from emerging concepts to everyday favorites,” said Cathy Strange, ambassador of food culture at Whole Foods Market and member of the Trends Council. “It’s exciting to see how these trends will shape conversations in kitchens, communities, and the broader food culture.” 

    Here’s what the group of pros are predicting for the year ahead (and beyond!).

    8. Reimagined Instant Foods

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    Ali Domrongchai

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  • We Tried the New Costco Cake Everyone’s Talking About, and It’s Absolutely Perfect

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    We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.

    One of its most popular sections, though, is its expansive bakery, which is always coming out with seasonal desserts (have you tried the pumpkin cheesecake yet?). Now that it’s officially fall, we’re not surprised to hear there’s a new cake on shelves. After seeing lots of buzz about Costco’s Mocha Crunch Bar Cake, we knew that we had to try it — no matter what it took.

    The location near me was sold out of the bar cakes, but fortunately our Editor-in-Chief (and fellow Costco fan) Lindsay was able to snag one over the weekend. Here’s our review.

    What You Should Know About the Kirkland Signature Mocha Crunch Bar Cake

    Costco has a few different flavors of its bar-style cake (last year it launched a maple-flavored one for fall). The latest seasonal drop features layers of chocolate cake, cappuccino mousse, a mocha crunch and mousse, plus a chocolate drizzle. It really looks like pure chocolate-coffee joy. 

    The cake is located in the refrigerated section of the bakery, and retails for $18.99 in stores (or $22.99 if you order it from Instacart). It weighs more than 2.5 pounds and serves up to 20 slices per cake. It’s unclear exactly how long it’ll be around, but given the track record of other seasonal releases you can expect to find it on shelves for at least the next few months (unless it sells out sooner). 

    My Honest Review of the Kirkland Signature Mocha Crunch Bar Cake

    Because I couldn’t personally get a cake for myself, I asked Lindsay to try it and report back (she happily agreed). Long story short, the cake is good — in fact, according to Lindsay, it’s “SO GOOD.” Let’s break it down. 

    First off, Lindsay says that “the crunch is a delightfully unexpected texture,” and that it contrasts with the rest of the layers. The cake is “moist” and “dense, but not heavy,” which is basically the sweet spot when it comes to layered cakes like this. It’s rich, but it won’t sit like a brick in your stomach. 

    The real highlight that tied the cake all together? The cream layer. “The layer is giving Baileys vibes, in the best way possible,” says Lindsay. While there’s no actual alcohol in the cake, the mocha mousse does seem to carry that smooth, slightly bitter richness that has shoppers racing to stores. 

    Find it in stores: Kirkland Signature Mocha Crunch Bar Cake, $18.99 for 41 ounces 

    Have you tried Costco’s newest cake? Tell us about it in the comments below.

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    Ali Domrongchai

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  • This $3 Aldi Apple Dessert Tastes Like It’s Homemade (I’m Bringing It to Thanksgiving!)

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    “I’m seriously considering a garage freezer to keep more.”
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    Alexandra Foster

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  • I Tried 32 New Trader Joe’s Groceries Hitting Stores — These Are the 7 You Don’t Want to Miss (Plus, 2 to Skip)

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    We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.

    Some months, I need to bring in reinforcements to help me taste-test all sorts of new food items. I want to make sure my own tastebuds stay impartial, sure, but more often than not it’s because the limit on new groceries seemingly doesn’t exist. The latter was absolutely true when I shopped at Trader Joe’s this month, where I unearthed no fewer than 32 new items to sample this month.

    I enlisted two dear friends, their 11-year old son with strong opinions, and our two dogs (there were four new dog treats this month — no lie) to help eat through this behemoth haul of new finds. The list below focuses solely on the big-time winners, but many — Rosemary Kettle Cooked Potato Chips, Juicy Sour Apple Gummies, and McLelland Vintage Scottish Cheddar — deserve honorable mentions.

    So, do yourself a favor and stroll through the whole store extra thoroughly this month to find these best new items (plus a couple to avoid). 

    1. Apple Pie Spread, $3.99 for 10 ounces

    My review of this must be prefaced by the fact that apple pie is not even my most favorite pie. Any yet, this Apple Pie Spread is easily my favorite item of the whole month. That’s how unreal it is. 

    First off, it nails the buttery baked crust flavor, but no crust is present in this smooth and fruity spread. It does contain butter, but that’s not even the main player here; it’s followed up with sweet-tart apples all coated in caramelized brown sugar and sea salt to mimic a bite of homemade apple pie. It’s like you did a culinary Shrinky Dink to a whole pie that was made with love and put into spreadable form. 

    Obviously put this on any and all carbs you fancy (like toast or puff pastry), but I think this spread should get to know a whole lot of other dishes, too — especially cocktails. Apple Pie Manhattans are on the menu for me, that is for sure. 

    Trader Joe's Salted Maple Cold Foam Creamer in a hand, displayed on a shelf with various products and price tags.

    2. Salted Maple Cold Foam Creamer, $4.49 for 15 ounces

    I’m held together by a long string of fun little drinks, with coffee being the most important one of all. Now it’s about to get even more fun and all kinds of autumnal with Trader Joe’s new Salted Maple Cold Foam Creamer. After one sip of this, I wanted to go buy a bunch of gourds and look up “fall tablescapes.”

    So if you’re not over summer, this maple-kissed cloud of a creamer will have you getting in the fall spirit immediately — especially if you’re not of the pumpkin spice latte persuasion. The salt perks up the toffee-esque sweetness of maple syrup, and the foam itself holds its own, whether you use it on top of your next iced latte or two shots of hot espresso. It only dissolves if you really get in there and stir.

    Sliced apple cinnamon sourdough bread in a clear bag, held in a hand, with other products in the background.

    3. Apple Cinnamon Sourdough Bread, $4.99 for 17.63 ounces

    I really didn’t know how Trader Joe’s was going to stick the landing here, but by golly, the grocer has done it again. I should limit my doubting, clearly, as this loaf is going to be an MVP for any and all falltime meals. First off, the apples are plentiful

    The initial slice I enjoyed was the “butt” of the bread, and even that was loaded with custardy, roasted cinnamon-coated apples. Those same apples play so well with the slight tang of the sourdough, which is more mellow than other TJ’s sourdough loaves, but I think that’s a plus in this case. It means these slices are going to be just at home in a buttery grilled cheese as they are in the next morning’s French toast. 

    Trader Joe's Cocoa Truffles with Maple Sugar stacked on shelves, alongside jars of Chunky Salsa. Colorful pumpkin-themed sign above.

    4. Cocoa Truffles with Maple Sugar, $4.49 for 8.8 ounces

    Warning! Proceed with caution; danger ahead. You heard it here first. These ultra-rich, melt-in-your-mouth truffles made a group of grown adults all agree on one thing: We must never buy these again.

    This is not because they are not delicious — mostly because any and all grocery budget would then go to re-upping supply of these decadent cocoa-dusted truffles ad infinitum, and that’s just not a sound financial decision — even if they are filled with crackly bits of crunchy maple sugar. I may have dropped one or two of these into my morning cup of hot espresso “just to see what would happen,” and I think you know what happened (utter bliss). 

    Ketchup flavored lattice potato chips in a white bag held in a grocery aisle, with other snacks in the background.

    5. Ketchup Flavored Lattice Potato Chips, $3.49 for 7 ounces

    Riddle me this: Why aren’t all chips lattice-cut? I may never know, but these chips make a strong case for lattice being the ideal shape and cut for max-capacity chip flavor-coating. You’ll absolutely want as much of this sweet-vinegary punch of ketchup seasoning as possible, too, which comes together to form a mega-crunchy multi-layered chip with all kinds of satisfyingly savory surface area.

    Imagine if a salt and vinegar chip befriended some jammy tomatoes, and that’s what Trader Joe’s achieved with this potato chip. Pop a few of these on top of your next burger or sandwich, or crackle into a potato salad or along a hot dog bun for a tasty, textural treat.

    Frozen package of Trader Joe's Simit, Turkish sesame bread, with four pieces visible and a green sweater in the foreground.

    6. Simit Turkish Sesame Bread, $3.49 for 14 ounces

    Clearly there’s some sort of Chief Carb Officer at Trader Joe’s HQ who is blessing us all with so many delicious breads from all over the world. The latest? Simit, a sesame bread from Turkey, which joins their Egyptian baladi bread that came out last month. Give that person a raise, because this crunchy, sesame-coated crown is such a hit that it made an 11-year-old boy give this one-word shout of a review: “MORE!”

    The crispy outside gives way to a fluffy, airy inside with more than enough heft to hold its own when dipped into all kinds of spreads. It’s also a must-have accompaniment to a cheese board. My favorite part? How roasty-toasty the sesame seeds get, which makes the bread itself taste tahini-esque and subtly earthy. 

    Container of Trader Joe's Vanilla Bean Whipped Sweet Potatoes with a serving suggestion in a white bowl, displayed in a grocery aisle.

    7. Vanilla Bean Whipped Sweet Potatoes, $5.99 for 16 ounces

    One thing that’s always an issue in my family come holiday time is that cooking space is at a major premium. What does this end up causing? A lot of dishes that aren’t quite the right temperature because they got booted from the oven or stovetop, or the slow cooker got unplugged. You know what’s going to save a whole lot of drama? These particular sweet potatoes that only need a quick jolt in the microwave.

    These sweet potatoes could be popped into a serving dish and no one would be the wiser that they weren’t homemade. The vanilla-bean speckle is downright inspired and adds a complexity much deeper than any odd recipe that uses vanilla extract. I’d put the sweetness factor at a conservative “medium” level, which makes them a pleasing option for those who like a buttery, savory-sweet potato side as well as those who need their sweet potatoes covered in marshmallows.

    White Stilton cheese with apple and pear held in a hand, surrounded by other cheese packages and a price sign.

    1. White Stilton with Apple & Pear, $12.99 per pound

    It feels weird to say a cheese isn’t great, but here we are. Trader Joe’s seasonal Stilton cheeses are pretty much always a hit with me and other shoppers alike — but this creamy English cheese punctuated with pear and apple unfortunately reaches the fall-time uncanny valley that I can only describe as “tastes like candle.” I’ll catch the next Stilton bus. 

    Creamy mac and cheese container from Trader Joe's held by a person wearing a green sweater, with price tags for other products in the background.

    2. Creamy Mac & Cheese, $4.99 for 20 ounces

    In truth, it should be a crime punishable by law to mess up something so foolproof as macaroni and cheese. Consider this review to be a warrant — especially because TJ’s frozen four-cheese macaroni and cheese is SO good. This three-cheese-boasting fresh mac is shockingly bland for all the cheeses listed on the label (Unexpected Cheddar, Parmesan, and Mild Cheddar). I was really excited for the fun noodle shape (Pipette Rigate), but what are fun noodles if the coating is dull?

    What new Trader Joe’s item are you most excited about? Tell us about it in the comments below.

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    Mackenzie Filson

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  • My Favorite Hot Dogs Ever Are Finally at Trader Joe’s — For Way Cheaper (I Got 4 Packs!)

    My Favorite Hot Dogs Ever Are Finally at Trader Joe’s — For Way Cheaper (I Got 4 Packs!)

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    I’ve already waxed poetic about these dogs, but I’m more than happy to say it again: A&H hot dogs are plump, snappy, and beautifully smoky, which adds an extra layer of flavor. Growing up keeping kosher, my options were very limited. (I couldn’t, say, sample my way through 10 different brands.)

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    Andrea Kaufman

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  • My New Favorite $4 Ice Cream Tastes JUST Like a Reese’s Peanut Butter Cup

    My New Favorite $4 Ice Cream Tastes JUST Like a Reese’s Peanut Butter Cup

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    For the past 5+ years, I’ve worked in communications and managed companies’ social media accounts. Before joining The Kitchn, I served as the Culinary Editorial Fellow for Food Network. My work has been published in Food Network, Whetstone Magazine, and NYU’s Bite Magazine.

    While working in the nonprofit world, I decided to further my education at New York University where I earned my MA in Food Studies. My aim is to highlight diverse voices in the food world through my storytelling. I am also passionate about ensuring that all people have access to food and have worked for the nonprofits Just Food and West Side Campaign Against Hunger advocating for food justice and food security.

    In my free time, I love trying new plant-based foods, listening to music or podcasts, going to concerts, and being in nature. I’ve also loved baking since I was a kid and find it very therapeutic, so I will jump on any chance I get to whip up a sweet treat.

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    Alexandra Foster

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  • 5 Not-to-Be-Missed Trader Joe’s Groceries That Just Hit Stores, According to a Former Employee

    5 Not-to-Be-Missed Trader Joe’s Groceries That Just Hit Stores, According to a Former Employee

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    We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.

    On a trip abroad a few weeks ago, I was tasked with explaining Trader Joe’s to a Danish person (not an easy feat). “Some have said it sells everything and nothing,” is how I started my description (a high compliment, honestly), before describing my favorite out-of-the-box products, the music, and the idiosyncratic interactions I’ve had in stores. Well, it seems that Trader Joe’s not only picked up on my description, but also doubled down on the “everything and nothing” with its new items this month.

    Whether you’ve noticed it or not, I love spotting a theme in my shopping choices, and the theme of this month’s haul is something I call “We Didn’t Need This.” Did I need any of these items? Absolutely not. Am I glad they exist? Absolutely. We live in peak “little treat culture,” and there’s certainly a little treat for everyone this month — even if it’s just a tiny smile-inducing sweet to stash in your pocket. Okay, so maybe one does need all of these things? I digress! On to the goods … 

    1. Salted Caramel Swirl Danish, $3.99 for 10.23 ounces

    Breakfast, to me, is typically a meal marked by how well it goes with coffee. (In a pinch, I’ll go for one of these shockingly good instant coffees.) This is crucial because I’ll often make it to 11 a.m. without ingesting anything but coffee, and need to make sure that the caffeine alone doesn’t start to make me feel like I’m on the moon. So this is where something easy and coffee-compatible like a swirly-twirly danish really helps bring me back to earth.

    Unlike other danishes I tend to see at the grocery store, these Salted Caramel Swirl Danishes aren’t one-note — far from it! This buttery danish pastry (baked by actual Danish bakers, like from Denmark) is piped with an almond custard that has that cherry-adjacent marzipan-y finish I love and goes super well with the salted caramel that swirls around and around. These danishes aren’t just a match for coffee in the morning, either; pair it with your next afternoon London Fog for a day-brightener like no other. 

    Mini Chocolate Chip Croissant Swirl.

    2. Mini Chocolate Chip Croissant Swirls, $3.99 for 8.5 ounces

    Let me get to the point: I love these silly little swirls. I just popped a single one in my toaster oven to test and the smell from one (ONE!) buttery croissant swirl made me go, “Since when did I move into a French patisserie?” It makes total sense, as a French bakery supplier is who I have to thank for these are-they-breakfast-or-are-they-dessert creations.

    No component of these Mini Chocolate Chip Croissant Swirls is lacking. The flaky layers? Light and airy, allowing the supremely rich semi-sweet mini chocolate chips to really shine. They’re buttery and subtly crunchy, yet they have doughy, melty innards — and they’re ready for a dip into some espresso. They’re also maybe one of my favorite sizes ever (the size of a silver dollar pancake). So cute! I have no notes. 

    Organic 100% Sicilian Lemon Juice

    3. Organic 100% Sicilian Lemon Juice, $3.29 for 8.45 ounces

    I’m not sure what’s physically going on with me at the moment (trying not to Google it!), but my craving for sour, acidic, bright, tangy foods has been next-level (see: my emergency pack of Sour Patch Kids in my car cup holder). Even when I cook at home, my usual vinegary, citrusy friends could stand to be a bit bolder, so I was so excited to see that Trader Joe’s is now carrying Organic 100% Sicilian Lemon Juice.

    I couldn’t help myself once I left the store — I took a swig. And whoa, this lemon juice was strikingly different from the lemons I slice up at home. The juice is still quite sour, yet not packed with too much acid or bite. It’s also incredibly aromatic, almost bergamot-adjacent. It also just tastes very fresh, and sure to be liquid gold in whatever you choose to use it for — maybe a French 75, some lemon bars, or the best lemon granita ever? 

    Brown Sugar Boba Mochi

    4. Brown Sugar Boba Mochi, $2.99 for 6.35 ounces

    One of the first few things I did after a Trader Joe’s shop was rip into these mochi, pull out my phone, and text a friend a photo of the bag along with the caption, “Oh these are trouble.” My lifelong quest of ranking all the “not-too-sweet” treats of the world has led me to maybe my favorite Trader Joe’s treat of all time.

    How did TJ’s do it? Well, imagine a brown sugar boba tea that was shrunken down into a bite-size mochi. That whole experience is basically what the grocer did with these chewy little mochi bites. The texture is unreal: They’re pillowy soft, with a powdery exterior that makes me feel like I’m eating a lightly sweetened mini cake donut. My only gripe is that they are individually wrapped once you break into the main bag, which will definitely slow my roll when it comes to devouring these.

    Brown Butter Salted Caramel Mini Biscotti.

    5. Brown Butter Salted Caramel Mini Biscotti, $4.99 for 9 ounces

    Trader Joe’s is clearly going all in on salted-caramelizing as many things as possible (ice cream! Bread pudding! Baking chips!), and this time it’s the newest seasonal mini biscotti. It’s been a real neck-and-neck competition at the Not Too Sweet Awards 2024, but these Brown Butter Salted Caramel Mini Biscotti just might clinch the second-place spot after the Brown Sugar Boba Mochi.

    The brown butter taste, I find, is often lost if it’s not in a freshly homemade dish, but these biscotti manage to encapsulate the buttery-toasty notes really nicely. I honestly got more of a brown butter, maple syrup, and pancake flavor combo here (rather than caramel), which I was not mad about. There’s really nothing to criticize about these biscotti — especially after you dunk one in some steamed milk. 

    ​​Which new Trader Joe’s items are you adding to your cart? Tell us in the comments below.

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    Mackenzie Filson

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  • Taylor Swift and Travis Kelce’s Romance Is Taking Over Grocery Shelves

    Taylor Swift and Travis Kelce’s Romance Is Taking Over Grocery Shelves

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    Is there a food deal this power couple isn’t behind?
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    Justine Lee

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  • The One Trader Joe’s Grocery Employees Can’t Wait to See Back on Shelves This Spring

    The One Trader Joe’s Grocery Employees Can’t Wait to See Back on Shelves This Spring

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    Plus nine more seasonal items you’ll want to add to cart, STAT.
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    Alexandra Frost

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  • 6 Not-to-Be-Missed Trader Joe’s Groceries That Just Hit Stores, According to a Former Employee

    6 Not-to-Be-Missed Trader Joe’s Groceries That Just Hit Stores, According to a Former Employee

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    We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.

    February is what I’d not-so-scientifically describe to be a “blobby” month. By that I mean, it hints at spring, if you’re lucky, and then quickly scorns you with a few cold, wet days just when you think you can flirt with the less wooly corner of your wardrobe. Each year of college, some friends and I used to celebrate making it through the Blobbiest Month with a party on February 28. My bedtime these days is earlier now, so I go ahead and keep up the tradition in my own way by loading up on Trader Joe’s groceries (I swear, I’m really fun!).

    Thankfully, TJ’s got the memo this month. The shelves are stocked with new snacks, toiletries, and pantry items that will bring the party to the kitchen again. Even if you’re looking for a reliable weeknight dinner shortcut or a treat to make Tuesday a bit brighter, I think you’ll agree that all of these will make you feel like spring isn’t too far away (and perhaps scare a shadow-sighting out of Punxsutawney Phil). 

    1. Jalapeño & Cream Cheese Crispy Wontons, $4.99 for 7.5 ounces

    In this time of year we call Awards Season, it just feels wrong to serve any ol’ humdrum snack while watching works of art and artists earn accolades. If you agree, you’re going to need to get this winner of a frozen app. These crispy, creamy, spicy bites have everything going for them. They’ve got all the crunch of a crab rangoon with the cheeky, spicy innards of your favorite tangy queso dip

    In my mind, spicy + cheesy begs for the tiniest bit of sweetness to really make the flavor fireworks go off behind my eyes. I’m excited to try my next box of these with a sly little dollop of pepper jelly or pineapple preserves. Not to toot my own horn, but that combination alone just might Best Snack Eaten While Watching a Motion Picture Award. 

    Brazil Nut Body Oil at Trader Joe's store

    2. Brazil Nut Body Oil, $6.99 for 4 fluid ounces

    We were overdue for a new iteration of the Brazil Nut Body Butter now, weren’t we? It just felt right seeing the familiar magenta hue of the iconic (and super viral) body butter that swept through the Trader Joe’s fandom a few years ago. As the legend goes, the Brazil Nut Body Butter is thought to be the much cheaper dupe of Sol Janeiro’s Brazilian Bum Bum Cream.

    Even if you don’t see the similarities between the two, it’s easy to love Trader Joe’s new heady tropical dream of a body oil. Infused with that familiar salted-caramel-pistachio scent, this body oil has a base of Brazil Nut, macadamia, olive, sunflower, and jojoba oils. Add in the one-two punch of hydration superpowers (squalane and guarana extract), and you’ve got a nourishing and hydrating post-shower delight that’ll have you feeling pretty luxurious and hopefully thinking, “Dry, dull winter skin, who?”

    Chocolatey Dipping Kit at Trader Joe's store

    3. Chocolatey Dipping Kit, $3.99 for 8 ounces

    I love to play with my food, so when I spot a food that can also double as an arts-and-crafts project, I’ve got to grab it. This was my exact thinking when I spotted this Chocolatey Dipping Kit at Trader Joe’s this week.

    With chocolate as my new crafting medium, I asked myself the following question: What can’t I improve with these meltable chocolate discs (and their adorable Valentine’s-y sprinkles)? Very little, I found out. So far, the list of amazing canvases for chocolate is running pretty long and only getting longer: potato chips, strawberries, gummy bears, dried coconut chips, dried apricots, and hunks of Parmigiano Reggiano (no, really — don’t knock it ‘til you try it). If you find anything I should add to this list, please don’t be shy. Let me know! 

    Thai Peanut Satay Sauce at Trader Joe's store

    4. Thai Peanut Satay Sauce, $2.29 for 8.1 ounces

    Much like chocolate, peanut butter is welcome basically in anything I eat — especially a Thai-style peanut satay sauce. Sure, a peanut sauce is pretty easy to whip up with a few pantry staples, but I couldn’t resist trying Trader Joe’s spin on the classic sauce for the street-food staple, chicken satay.

    Spicy, savory, creamy, and sweet, this satay sauce hits all the complex flavor notes required to have it be worthy of chicken satay, and it shows: Trader Joe’s sourced this sauce from a supplier based in Thailand. With all the herbal hints of tamarind, coconutty richness, and the light spice that’s softened with the peanut, you’re going to want to dip all manners of things into this sauce, like lettuce wraps and summer rolls, along with skewers of chicken (maybe even just the skewer itself).  

    Kanom Krok Thai Coconut Pancakes at Trader Joe's store

    5. Kanom Krok Thai Coconut Pancakes, $3.29 for 6.35 ounces

    Whoever supplies Trader Joe’s aforementioned Thai peanut sauce must be besties with the supplier of these newest sweet-salty Thai Coconut Pancakes (known as kanom krok), because they are also frighteningly good. Another popular Thai street food, kanom krok are bite-sized, chewy rounded coconutty pancakes that are about the size of another far-flung pancake-adjacent food: Dutch poffertje (their pans even look similar, too!).

    But what really makes these kanom krok my new favorite type of pancake is their texture. The chew of mochi! The custardy jiggle of their coconut milky middle! The light crisp of their dome-shaped outsides! It is a flawless food — they’re right in that ballpark of “not-too-sweet” dessert perfection, especially with a sprinkle of sea salt for good measure.

    Bourbon Vanilla Bean Paste at Trader Joe's store

    6. Bourbon Vanilla Bean Paste, $4.99 for 4 ounces

    Whenever possible, I try to elicit the feeling of “Hmm … what IS that?” when making dinner or drinks for guests. I can’t help it! I must chase that added, uncharted bit of dimension — one that has now been made even easier with this new Bourbon Vanilla Bean Paste. As you likely know, so many of Trader Joe’s coziest offerings are often limited to just the cold months of the year. And I get it, I do, but I’m urging you now to take heed and not sleep on this humble little jar.

    Like the Organic Pure Bourbon Vanilla Bean Extract, this paste hails from the island of Reunion (once called the Bourbon Island) where Bourbon-originating vanilla beans come from. Contrary to their name, both of these items don’t have bourbon (although vanilla extract contains alcohol, which helps to carry the extract of the vanilla beans). This paste has a few other members that join the vanilla beans, too, like sugar syrup and vanilla extract. To me, this means you get a supercharged vanilla flavor and bean presence — one you’re absolutely going to want to add to mulled wine, yogurt, milkshakes, Irish and/or drip coffee, pancake batter, and an Old-Fashioned (don’t forget the bourbon!)

    Which new Trader Joe’s items are you adding to your cart? Tell us in the comments below.



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    Mackenzie Filson

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  • We Compared Prices for a Dozen Items at Aldi Versus Walmart — And One Is Clearly Cheaper

    We Compared Prices for a Dozen Items at Aldi Versus Walmart — And One Is Clearly Cheaper

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    We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.

    There have been some iconic duels throughout the ages: King Kong vs. Godzilla. Alexander Hamilton vs. Aaron Burr. And … Aldi vs. Walmart? Okay, Walmart and Aldi aren’t literally dueling, but Aldi is certainly inching (or, rather, leaping) ever closer to being the crowned #1 Cheap Grocer of All Time.

    I’m not sure when it happened, but Aldi is likely what many of us automatically picture when we think of affordable grocery stores. Perhaps the store has even become key to keeping your grocery budget under control these days. But are the savings that much different than what’s offered at Walmart? I figured I’d scour the aisles firsthand to see how select items at both grocers add up.

    Before we get to number crunching, though, I’ve said it once, and I’ve said it a half-dozen times: The concept of “cheapness” really shakes down to your particular priorities. The pricing of something as personal as groceries will mean a lot of things to as many different people, depending on the value you ascribe to a product as well as your financial situation. For example: Your favorite brand of $6 kettle chips that make you very happy are a staple in your household (whereas, you might think $2 Other Retailer’s chips are overpriced because they don’t taste as good as your favorite bag; or you don’t really care about chips that much, in which case $2 is a “steal”).

    With that bit of housekeeping aside, let us tackle the ultimate question! To figure it out, I compared some household staples side-by-side and ounce-by-ounce. To keep things on as equal footing as possible, I visited the stores on the same January night in Burbank, California. I aimed to compare both store-brand and name-brand items across the sections (produce, frozen, pantry items, snacks). In some cases, Walmart provided (larger) options that were not available at Aldi. 

    These are 12 of the household staples that matched as closely as possible.

    So, Is Aldi Cheaper than Walmart?

    The short answer is overwhelmingly yes! And don’t we love a short answer? I also have a long answer (i.e., the receipts), though — don’t you worry. 

    Both retailers carry store-brand frozen waffles. While Aldi only offers one flavor, the difference in price is HUGE — nearly $5 cheaper than the ones at Walmart for the exact same quantity.

    2. Frozen Chicken Nuggets

    Even after we account for the difference in sizes (Walmart’s bag of nuggets is three ounces bigger), Aldi’s nuggets are cheaper. Still, this is a great example of why it’s important to compare unit prices

    Both retailers sell avocados by unit, not by weight, which makes this head-to-head comparison a no-brainer. Once again, it’s Aldi FTW. (Plus, a few tips on the best ways to pick avocados.)

    At the time I visited, Aldi only had conventionally grown raspberries available, while Walmart only had an organic option. In general, organic produce tends to be more expensive (as it is here) and exposed to fewer pesticides.

    If your household regularly goes through a gallon of milk, picking it up at Aldi will save you nearly $1 per container.

    At more than $1 less per block, it’s worth grabbing an extra one of these Irish butters and stashing it in the freezer so you have it on hand for your next batch of buttercream.

    Another dollar savings deal! While Aldi and Walmart’s almond butters each come in 12-ounce jars, the one from Aldi is a full $1.09 cheaper.   

    Both retailers carry store-brand granulated sugar in four-pound bags, but the bags at Aldi are a little over 25 cents cheaper.

    9. Extra Virgin Olive Oil

    Once again, both retailers sell store-brand options and at identical sizes. And, once again, Aldi comes in a bit lower than Walmart. Picking up the bottle of Priano will save you 33 cents.

    Unlike the raspberries, both stores offer organic versions of canned beans. Walmart’s are less than a dollar and a good 30 cents cheaper. Do grab a few extra cans on your next trip there.

    Not only are there more bagels per bag, but Aldi’s everything bagels are also a tad bigger (at 3.3 ounces per bagel vs. 3 ounces per bagel). It’s truly a case of getting more for less.

    Turns out, you won’t save any money buying these iconic cookies at one retailer vs. the other. Both stores offer the Original and Double Stuf versions at the same price.

    Before Your Next Grocery Run, a Few Tips

    Each retailer has its own strengths, so comparing the two side by side alone misses out on a couple of nuances.

    Regardless, the prices don’t lie. Aldi is considerably cheaper than Walmart in almost every instance (or they were about the same). Now you know! Especially when it saves you considerable cash, doing a bit of grocery math is the best kind of math, right?

    Which store do you prefer? Tell us about it in the comments below.



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    Mackenzie Filson

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  • The 7 Best New Groceries to Buy in January (They’re All $10 or Less!)

    The 7 Best New Groceries to Buy in January (They’re All $10 or Less!)

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    We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.

    Happy new year to all the grocery fanatics out there! I know the new year can sometimes be bogged down with messaging about renewal, eating “clean” (whatever that means), and dieting trends. I try to stay away from that; although it’s great to have resolutions and set goals, I also think it’s important to strike a balance between nourishing our bodies, our spirits, and maybe also our taste buds. 

    That means there might be some cookies, snacks, and maybe even booze on this list — just take what serves you and leave the rest. For me, these are the new groceries launching in January 2024 that I found to be particularly delicious, and I hope you’ll like them and add them to your grocery cart, too. 

    1. Truff Jalapeño Lime Hot Sauce

    Truff established a devoted fanbase with its truffle-kissed hot sauces and is now adding more heat and zest to its roster with its new jalapeño lime flavor. The original hot sauces, to me, were a little too sweet and the truffle flavor did not feel as nuanced. That is not the case for this iteration: the initial flavor is bright and zingy with a subtle heat that is then rounded out by earthy, rich truffle. I see this as the perfect topping to tacos and burrito bowls or as a fun dip for fries. 

    2. Chobani Creations Bananas Foster Greek Yogurt

    Chobani’s new creations line comes shockingly close to its dessert inspiration. I felt like a woman in an early 2000s commercial for yogurt while eating this, humming happily and smiling with every bite, licking the top, scraping the sides. I love bananas and hate artificial banana flavor; thankfully there’s actually bananas and banana puree in this cup, as well as salted butter and condensed milk that really nails down the bananas foster flavor. I don’t think yogurt can really replace dessert, but I’ll still gladly reach for this in my fridge again for breakfast or a snack.

    3. Almond Breeze Almond and Oat Blend

    Almond milk has a beautiful flavor, but the consistency has always felt too watery for my liking. On the other hand, the consistency of oat milk is luxurious and creamy, but the flavor is lacking. The solution was clear for Almond Breeze: make a milk that combines the two. This almond and oat milk blend solves all the problems these non-dairy milks face alone. It’s subtly sweet and creamy, with a nutty almond flavor and full-bodied consistency that tastes great in lattes, oatmeal, and over cereal.

    4. Hershey’s Kisses Milk Chocolates Snoopy and Friends Candy Gift Box

    Valentine’s Day is a month away, but it’s not too early to start planning what to gift a loved one. For the first time ever, Hershey’s is collaborating with Snoopy for colorful Valentine’s-themed chocolate kisses wrapped in pink and red Peanuts foils. This heart-shaped box is a winner for fussy chocolate fans because there’s no mystery chocolates inside, just classic milk chocolate kisses. The bonus is that the box is so cute you can hang on to it for stowing sewing supplies.

    5. Pescanova Shrimp with Mediterranean-Style Scampi & Spaghetti

    The ease of preparing Pescanova’s Mediterranean-style shrimp scampi — and the flavor — really took me by surprise. In total, it takes approximately eight minutes to pan-fry a bag, which makes it an ideal weeknight dinner. With frozen pasta, I was expecting a gummy, overcooked texture. That was not the case here; the pasta was actually bouncy and al dente, with a lemony cream sauce that perfectly coated the noodles and shrimp. The shrimp portion was also extremely generous — there was enough shrimp to accompany nearly every bite of pasta. 

    Find it in stores: Pescanova Shrimp with Mediterranean-Style Scampi & Spaghetti, $9.99 for 14 ounces at Albertsons, Price Chopper, Harp’s, Price Cutter, and Pete’s Market

    OREO Black & White Cookie on countertop

    6. Oreo Black & White Cookie Sandwich Cookies

    This limited-edition Oreo cookie takes me back to New York City. The shell is made out of the blonde cookies in Oreo’s repertoire, which have a subtle vanilla flavor, whereas the creme is split down the middle, half chocolate and half vanilla (just like its iconic inspo). It’s the best of both worlds in a single cookie for when you can’t decide between two classic flavors.

    Buy: Oreo Black & White Cookie Sandwich Cookies, $4.99 for 10.68 ounces at Amazon; also available at retailers nationwide

    Hello Kitty Goldfish on countertop

    7. Goldfish x Hello Kitty Strawberry Shortcake Goldfish Baked Graham Snacks

    If you love the flavor of classic ice cream truck strawberry shortcake bars, or strawberry Pocky, these Goldfish grahams taste exactly like condensed, cookie versions of those two things. The graham-based snacks come in both Goldfish and Hello Kitty shapes, which makes this arguably the cutest item on this list. Looks aside, they’re really delicious, too: sweet and subtly tart, thanks to raspberry and strawberry juice concentrate, with warm vanilla notes that really replicate the vibes of a strawberry shortcake. Stock up on this for Valentine’s Day.

    Buy: Goldfish x Hello Kitty Strawberry Shortcake Goldfish Baked Graham Snacks, $3.69 for 6.1 ounces at Target and other retailers nationwide

    Spot any exciting new groceries on shelves this month? Tell us about it in the comments below.

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    Kat Thompson

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  • Wait, Why Are Florida Grocery Stores Filled with California Oranges?

    Wait, Why Are Florida Grocery Stores Filled with California Oranges?

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    We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.

    I’ll never forget the first time I spotted cartoonishly perfect navel oranges stacked in a pyramid at my local Publix. I was 11, and the gleam of the fluorescent lighting bounced off the waxed orange peel — like the Floridian equivalent of Snow White’s apple. I turned the orange over in my hands only to see “California” on the adhered produce sticker. Huh

    It boggled my developing mind that the oranges growing right outside my door were not in stores down the street.

    You see, I come from the epicenter of Orange County — the Florida one. My hometown and elementary and high schools are all named after a citrus farmer-turned philanthropist, Dr. Philip Phillips (seriously). The neighborhood in Orlando that I grew up in — called, wait for it, Orange Tree — was once surrounded by neatly lined rows of orange groves. As a kid, I could step outside, twist an orange right off a branch, and walk back inside to make fresh-squeezed juice with the manual juicer — extra pulpy, just how I like it. (It should come as no surprise that I have an orange tattoo, complete with a flowering orange blossom.)

    To this day, “most pulp” is still the only kind of orange juice I buy, when I can find it; it has a layer of pulp at the top that you often have to dislodge with a knife to get it flowing, much like a ketchup bottle. It’s about as close to biting into a fresh Florida orange I get, outside of venturing through my childhood backyard. 

    Florida itself could be considered predominantly orange, too. In 2000 (a few years after the peak of 1998), there were 750,000 acres of orange groves, roughly the size of Yosemite National Park. Using Florida math, that’s about 27 Disney Worlds combined. Over two decades later, Florida still produced 42% of the oranges grown in the United States, with 72% of the country’s Valencia oranges coming from the state. To this day, the Florida citrus industry provides over 32,000 jobs, most of which are in areas that don’t benefit from the state’s new #1 industry: tourism. 

    Despite the orange mania I grew up in and around, the one place I could never find Florida oranges was in the grocery store. 

    Where are all the Florida oranges?

    Take a carton of orange juice out of the grocery store cooler, and what will you see on the label: Florida, Florida, Florida. Confined to cartons, a staggering 90% of Florida’s entire citrus production (or 184 million boxes) is used for processing (juicing, canning, freezing). The remaining 20 million boxes are sold to the fresh market (like for gift boxes or roadside stands).

    Florida oranges are prodigiously juicy, in fact. Just ask the Californians in John Mcphee’s book, aptly named Oranges, who joke about getting into a bathtub before eating an orange from Florida. (Floridians were less kind in return, proclaiming you can’t make a damp spot on pavement with a California orange, even if you run it over with a truck. I agree.) When I was a kid, commercials for Tropicana — the leading orange juice brand in the U.S. — were intoxicating, albeit unrealistic: a pair of hands would effortlessly stick a straw into a whole orange (rind included), promising the freshness of the just-picked fruit in liquid form.

    While juicing might seem like a flattering enough job for an orange, for me it feels like second best, not to mention wasteful. Florida oranges are seemingly destined to an anonymous existence, swirling around with the juices of elsewhere (which it absolutely is as of late, with some “Florida”-branded orange juices now being mixed with oranges grown in Mexico and Brazil). What I know to be true is that Florida oranges can more than star on their own, and are worthy of being known in their original form.

    Why do California oranges dominate the produce section?

    It’s hard to deny that California oranges, which are easy to peel (unlike their Floridian cousins), seedless, and look like the Textbook Definition of an Orange, aren’t satisfying in their own way. In fact, a recent study found that “buying unattractive produce negatively impacts consumers’ view of themselves, causing a drop in self-perceptions.” (So not only are we judging this book by its cover, but doing so also makes us feel better about ourselves.)

    Florida oranges do look slightly cursed, like they angered some fruit queen in a past life, forced to exist with an admittedly tricky peel, and color and size that’s less orange than its name suggests. And yet, some unconventional-looking fruits are incredibly commonplace to us: mottled mangoes, dinosaur-egg-esque avocados, and oblong heirloom tomatoes.

    Florida oranges deserve their moment in the sun.

    In Greek mythology, the nymph daughters of Hesperus (who gives the citrus genus its order name, Hesperidium) would guard the fruit of the garden, often stated as being golden apples, but were more likely to have been oranges. The same is true of Florida oranges, which are also in need of protection, as growers are increasingly selling off their land to cash in on the housing boom, shrinking the acreage of groves down to just half of what they were in 2000.

    I have a theory about life that I ascribe to food as well: Things don’t need to be immediately appetizing or palatable to have merit. Thankfully, there’s a boom of enjoying trickier fruits, allowing them to be more widely available, like the lumpy, bumpy Sumo Citrus. Sumos are not too dissimilar to my prized Florida Valencia oranges: sweet, juicy, and a spectacle when you actually can find them in a grocery store. The Sumo gives me a hyper-seasonal burst of hope that Florida’s oranges can stage their own comeback, a glow-up hero’s journey-PR campaign of sorts. So long as their merit does not come from rarity alone.

    Perhaps its comeback is not so far away, after all. The other day I got the ultimate treat: I smiled, spotting a crate of shiny, freckled, tie-dye green-orange Florida-esque oranges at my local Asian grocery store. If you can believe it, and I nearly can’t, this is the only place I can consistently get them these days. And wouldn’t you guess that this same grocery store is, ironically, in my new home state of California. 

    Have you spotted Florida oranges in your grocery store lately? Tell us about it in the comments below.

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    Mackenzie Filson

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  • Wait, How Expensive Is Trader Joe’s Really?

    Wait, How Expensive Is Trader Joe’s Really?

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    These five items are worth the price.
    READ MORE…

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    Mackenzie Filson

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  • 12 Brands That Actually Make Your Favorite Trader Joe’s Items, According to a Former Employee

    12 Brands That Actually Make Your Favorite Trader Joe’s Items, According to a Former Employee

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    We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.

    Shopping at Trader Joe’s is a delicious version of déjà vu, when you really think about it. That’s not just because favorite seasonal items come back year after year, but also because the grocer offers tons of your other grocery store favorites under its own brand, often at a much lower price. We all love a dupe moment — especially when it saves us $$$.

    Why is that, you ask? Well, the short answer is that Trader Joe’s cuts out the middleman entirely by working directly with some of the biggest food manufacturers across the world, who then make products under Trader Joe’s specifications (down to price, flavor, and size) for its store brand. What this means is that Trader Joe’s has more control over not only what goes on its shelves, but also how much it costs to make — and that extends not only to snacks and meals, but also to household items and even wine.

    While Trader Joe’s is notoriously secretive about the makers behind its store-brand products, as someone who used to work for the grocer, I’ve eaten (and unpacked) my way through hundreds of items. Combined with finding nearly indistinguishable differences in my own side-by-side taste tests, I dug through the bowels of the internet (you can match up products with their recalls, oftentimes). On top of that, I’ve polled other employees on their best guesses as to who is behind some of your favorite Trader Joe’s items. Can you guess any? Some might surprise you/

    This revelation genuinely shocked me. Shook me to my core, in fact. Why did it take me so long to make the connection that Naked Juice, the mothership of all things juice, is the company we can thank for Trader Joe’s Very Green Juice Smoothie? I’m not sure, but you don’t even need to taste-test these to see that they, like Hayley and Annie, are not just sisters, but twins. Check the essentially carbon-copied nutrition information and list of ingredients. First ingredient for both? Apple juice. After that, you’ll notice cascading progression of the exact same fruits, greens, and vegetables composing both smoothies (like banana, kiwi, mango, pineapple, spirulina, and broccoli, amongst others). 

    The Trader Joe’s Instant Brown Sugar Boba Kit was one of my first instances of flavor-induced déjà vu. You see, I’d just picked up a similar kit from CostcoBoba Bam Instant Brown Sugar Boba Kit — and thought for a moment that I’d accidentally consolidated the packages in my freezer to save space. But no! Both kits are that perfect middle ground between the super-sweet Milk Bar cereal milk and a “regular” Dunkin’ iced coffee. When sampling, I used whole milk for both and it was the perfect vehicle for their essentially identical caramel-y brown sugar flavor. 

    In a blind taste test, I’d put down serious dollar bills that you can’t tell the difference between the Thin & Crunchy Pretzel Slims sold at Trader Joe’s and Snack Factory’s Pretzel Crisps. Side by side, both pretzels have similar ingredients and you can truly taste the sameness. In fact, Eater found that Snack Factory likely makes another Trader Joe’s pretzel-y product, too, as Trader Joe’s Chocolate-Covered Pretzel Slims are also identical in terms of nutrition and ingredients to Snack Factory’s version. Coincidence? I think not. 

    Beloved as far as the eye can see, both Trader Joe’s World’s Puffiest White Cheddar Corn Puffs and Pirate’s Booty are my chosen co-pilots for many a road trip and day at the beach. They’re both cheesy, irresistibly crunchy, delightfully puffy, and just have to (have to!) be made in the same factory. Outside of the fact that their ingredients do slightly differ (Pirate’s Booty contains rice flour, while Trader Joe’s version only uses corn flour), I can imagine in my heart of hearts that Trader Joe’s contracted this other sailor of the culinary high seas to make a white cheddar version of the classic Pirate’s Booty Aged White Cheddar. And I’m so glad they did; it’s a lot easier on the wallet and my pantry always looks a bit empty when I don’t have a bag in there, at the ready. 

    This Almond Chipotle Dip is a newbie on the scene at Trader Joe’s, but likely not for all the dip aficionados out there. Why? Because there’s no way this isn’t Bitchin’ Sauce’s chipotle flavor hiding with a little disguise on, like a villain from Scooby Doo. Both dips are creamy, smoky, and vegan (made with an almond base), with a subtle build of heat. Even their nutritional stats and ingredient lists are identical, save for which oil each dip uses (Bitchin’ uses grapeseed oil; Trader Joe’s uses sunflower oil). I rest my case! 

    7. Wonderful Pistachios 

    The Trader Joe’s nuts selection is wonderful in more ways than one. I always knew Trader Joe’s nut section was full of steals, but I’d yet to connect that all the pistachio varieties you can get at Trader Joe’s are produced by none other than the folks behind Wonderful Pistachios. As reported by Eater, U.S. food recalls spoiled this one; both brands had products that were recalled at the same time and Wonderful was listed as the supplier. 

    These twin products are two of my new favorites in recent memory, and not just because I love all things noodles. After one bite of TJ’s freshly launched Squiggly Knife-Cut Noodles, it became clear: Trader Joe’s must be in cahoots with A-Sha (which also makes incredible knife-cut noodles, amongst others). Although this is by no means confirmed, both noodles are supremely ruffly and air-fried, perfectly chewy and with enough heft for dinnertime riffing, complete with their own little pack of soy and sesame sauce for tossing with your favorite toppings (like a jammy soy-sauce egg, edamame, and a confetti of chopped green onions). Sure, my noodle cabinet runneth over, but when I do inevitably run low on my A-Sha noodle stash, I like that I can still pick up some hiding in plain sight at Trader Joe’s. 

    This comparison is a tale as old as time, but it’s worth repeating. Again, if I was a betting woman, I’d put my life’s savings on the fact that Stacy’s must be the maker behind Trader Joe’s own Pita Chips. Both bags are similarly buttery, crackle-crispy, and ready for a dip in some hummus. If you don’t believe me, it’s well worth doing a side-by-side experiment of your own. I have a good feeling you’ll be very happy with either version, although the ones at Trader Joe’s  are basically half the price. 

    Admittedly, this one was an easy one, as I’ve personally unloaded the box of Jojoba Oil and “Desert Essence” was printed clearly on the side (a rare situation at Trader Joe’s, TBH). I’ve also, fortuitously, been a Desert Essence fan for a while and have tried these look-alikes side by side many times. Not only are their bottles shaped the same, but their contents are also just as light and healing on the skin. Personally, I swore by both bottles during the height of the COVID-19 pandemic when constant hand-washing made my skin super dry and sensitive, and they’re both great for removing makeup at the end of the day. 

    I, like many others, have waxed poetically about just how much I love Trader Joe’s Daily Facial Sunscreen. And just like many others have reported (and made go viral), it’s hard not to liken this sunscreen to its likely dupe, SuperGoop!’s Unseen Sunscreen. Both act as primers, have a soft, matte finish, and are non-greasy and perfect for anyone (ahem, me) with sensitive skin. Like other products at Trader Joe’s, I wouldn’t be surprised if Supergoop! was contracted to make this same product for the grocer with a few cut corners (ingredient-wise) to get the price down, but otherwise this version delivers the full experience and SPF 40 coverage.  

    My only qualm with the Trader Joe’s version: It makes my (also sensitive) eyes burn if I accidentally get it schmeared upwards. Other than that, it’s basically Supergoop!’s twin. One Redditor summed it up perfectly: “I find the TJ’s about 85% as good for 1/3 of the cost [of Supergoop].” 

    Okay, so I’m actually pretty sad that Trader Joe’s recently discontinued my favorite cookie of all time — the Crispy Crunchy Gluten-Free Chocolate Chip Cookies. But that being said, there’s no doubt in my mind that these were Tate’s Bake Shop, just under the Trader Joe’s moniker. I mean, even the bag is the same shape! Flavor-wise, these cookies are identical, down to their lacy, crispy, buttery edges. If Tate’s isn’t behind Trader Joe’s version, I’ll personally eat my shoe. It’s that similar … and still currently available. 

    Know any other brands behind our favorite TJ’s products? Tell us about them in the comments.

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    Mackenzie Filson

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  • Who Actually Owns Trader Joe’s?

    Who Actually Owns Trader Joe’s?

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    As you’ll find, the connection between these two grocers reveals a history and a family tree that’ll briefly have you looking like that one mathematical equation meme, but is essentially centered on one German family that, separately (the key word here!), owns both Aldi and Trader Joe’s.

    Let’s set the scene with the family in question: the Albrecht Family (namely, brothers Theo and Karl Albrecht). Together, they largely ran and expanded Aldi (which is a combination of “Albrecht” + “Diskont” [the German word for “discount”]) in 1946, taking over their mother Anna’s original store and growing it into their own grocery empire. 

    Much like you might expect with siblings, the two brothers decided to split their companies in two in 1961 after they allegedly had a dispute over whether they should sell cigarettes (seriously!). Karl, who was against selling cigarettes (he thought it would attract shoplifters) then went on to run Aldi Süd in the southern half of Germany, while Theo (who disagreed) would run Aldi Nord in the northern half of Germany. Both Aldis have been financially and legally separate since 1966.

    It’s all a bit Shakespearean (or an episode of Succession), and I’m not even going to get into how Theo was kidnapped and held for ransom in the ‘70s. But wait, there’s more!

    While these two Aldi branches are both Aldi in name, only one is the operator of the U.S.-based Aldi locations you know and love (as well as Winn-Dixie), which would be Aldi Süd. We can also thank Karl and Aldi Süd for their Aldi locations in southern Germany, the U.K., Ireland, Australia, and China.

    As for Aldi Nord (which runs the Aldi locations in countries such as Belgium, France, the Netherlands, Poland, and Spain), it most importantly is the company we can thank for Trader Joe’s; Aldi Nord bought the grocer from the original, eponymous Trader Joe himself (Joe Coulombe) in 1979.

    Since the two brothers’ passing, the ownership has stayed within the larger Albrecht family, which makes it all a bit more blurry at the edges. But at the end of the day, the companies are run completely separately, with both companies now more under the influence of their respective executives than the family itself.

    Like some brothers, Karl and Theo shared a lot in common — most notably their frugality. Fun fact: Theo, for one, always wore cheap, ill-fitting suits, used pencils down all the way to the stub, and preferred plain meals, with lots of potatoes. He even haggled with his kidnappers.

    This same frugality is something that was key to their success, and a big reason why both Trader Joe’s and Aldi have consistently low prices to this day. So, we’ll be thanking them both for helping us keep a few more clams in our wallet during our grocery runs. 

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    Mackenzie Filson

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  • The Brand-New Groceries Hitting Shelves This December That We're Most Excited About

    The Brand-New Groceries Hitting Shelves This December That We're Most Excited About

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    We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.

    As a Sagittarius, December is naturally one of my favorite times of year. It’s not just my birthday I get excited about, but all the festiveness, too. It doesn’t matter what holiday you celebrate — December is the perfect time to rest, gather with friends and family, and get cozy around a shared meal. I love the comfort foods we gravitate to in winter, too: hot cocoa, warm cookies, and cinnamon-kissed desserts and drinks

    The new grocery items that arrive in December reflect this time of year. So far, the best and most exciting include an eggnog-inspired yogurt bursting with the fragrance of nutmeg, a limited-edition pear and cinnamon-flavored energy drink, and a nostalgic yet new take on a classic rolled tortilla chip. As the month progresses, I’ll be updating this list with more of December’s must-buy new grocery items. 

    1. Chobani Spiced Holiday Nog

    I am an eggnog enthusiast and proud of it. One thing I will say about eggnog, however, is it can, at times, be too viscous and cloying. This is where Chobani does everything right with its holiday-inspired yogurt: The yogurt isn’t too thick and stodgy, while the flavor strikes the perfect balance between sweet and naturally tart. The addition of nutmeg makes it feel even more like the festive holiday drink.

    2. Red Bull Pear Cinnamon Winter Edition

    Pear is the most prominent flavor in this winter-edition Red Bull. It’s juicy and sweet with just a hint of cinnamon that follows the initial fruity flavor — almost like a poached pear in energy drink form. Although I’m partial to coffee and tea for a kick of caffeine, I could see this Red Bull also working as an excellent mixer for holiday-themed cocktails.

    3. Zack’s Mighty Rolled Tortilla Chips Chile Lime

    Zack’s Mighty tortilla chips are made with regenerative corn and an ingredient list that is easy to follow. Beyond the company’s commitment to sustainability, the chip itself has no faults. The chile lime flavor boasts ample heat and the right amount of zippiness. It’s rolled into neat cylinders, providing a satisfying crunch. Although the chips are sturdy enough to stand up to queso and guacamole, they are great to snack on as is. 

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    Kat Thompson

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