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Tag: Fragrance

  • The Art of Smelling Good

    The Art of Smelling Good

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    One of the most notable trends in fragrance right now is a “rules do not apply” philosophy to choosing and wearing perfume. Sweet, dessert-like scents (previously considered to be less sophisticated) have catapulted in popularity, and even celebrity-created scents have risen to TikTok superstardom. (Ariana Grande’s best-selling Cloud Eau de Parfum is one such example.) That being said, if you want to extend the lifespan of your perfume collection for as long as possible or want to avoid making the people around you cough due to OTT application, there are still some very valid dos and don’ts in regard to etiquette. For details, we reached out to two top experts in the perfume biz, Ben Krigler, the fifth-generation owner of the Krigler fragrance house (which is historically well-known for an exceptionally iconic fan base) and Daniel Patrick Giles, the founder of every beauty editor’s favorite new fragrance brand, Perfumehead.

    First things first is storage. No matter how tempting it may be to stow your favorite perfumes in the bathroom, it’s the number one mistake that will sacrifice a scent’s integrity and longevity. “Exposure to air, light, and heat are the biggest enemies when it comes to perfume,” Giles explains. “Generally, a really good, well-composed fragrance can last for two or more years, but so much is dependent on the type of notes, composition, and their sensitivity to oxidation.” Do your perfume the favor of storing it somewhere cool and dark (like a closet or drawer in your bedroom), or even in the fridge, as Giles does.

    Rules as far as how and where to spray are considered a bit old-fashioned, but if you’re someone who likes to layer your fragrances, Giles recommends gently misting a scent on your outfit and then applying the same (or a different) scent in small amounts at key pulse points (i.e., behind the ears and at the base of your neck). Oh, and absolutely resist the urge to spritz your perfume on your wrists and rub it in, which, Giles explains, reduces the time your scent will last, and, more importantly, breaks down the top notes. (Instead, he likes to end his scent ritual by spraying perfume on his heart chakra.) Applying a rich, fragrance-free moisturizer to your skin pre-perfume will also help the scent last longer on your skin since dry skin can’t hold onto fragrance as well. The more you know!

    We’ve all been in a situation where we’re stuck in a small, poorly circulated area, and it feels nearly impossible to breathe thanks to someone having applied maybe one (or 10) sprays too many of their favorite fragrance. In fact, Krigler says the only real “faux pas” that exists with fragrance (other than incorrect storage) is going overboard with the application. Because it’s easy to get used to your own scent and it can be tricky to know what will read to others as “too much,” Krigler recommends the bathroom or closet test. Simply apply your perfume, go into a closed-door bathroom or closet for five to 10 minutes, exit, and then come back after five minutes. “This way,” says Krigler, “You’ll get the impression you’ll leave with your sillage.”

    While it can be tempting to simply buy a perfume based on its best-seller status or the fact that thousands of people on TikTok are telling you to, it’s important to remember that just because someone else likes a perfume, doesn’t mean that you need to. “Your perfume is the most intimate thing on you,” Krigler shares. “Unlike a piece of clothing, it’s literally you.” So, choose wisely, and choose something you absolutely love and that feels like a natural extension of your skin chemistry and innate sense of style. “Wear a fragrance for yourself,” Giles concludes. “Beautiful scents will change how you feel, lift you up, and bring instant joy.”

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    Erin Jahns

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  • 12 Must-Have Perfumes If You Want To Smell Expensive For *So Much* Less

    12 Must-Have Perfumes If You Want To Smell Expensive For *So Much* Less

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    If you’re reading this right now, it’s safe to assume that you’ve experienced finding the fragrance of your dreams just to discover a heart-wrenching price tucked away in the corner of its packaging. Maybe you, like me, returned your find to the shelf but haven’t been able to get its image out of your head. What if I told you that while the designer fragrances adorning the vanities of the content creator and celebrity you’ve come across don’t live up to the hype? What if that price tag saved you from draining your bank account only to discover your chosen eau de parfum, toilette, or oil carries little to no sillage after you leave a room?

    Take it from me—it’s always a good idea to know what you’re in for before reaching for your wallet. Fear not! I’ve sorted through my personal fragrance collection and rounded up all the luxurious, yet low cost, scents that I can’t get enough of with the reviews to back them up. If you’re interested in seeing which ones made the list, keep reading!

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    Maya Thomas

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  • My Wishlist Is Absolutely Brimming With These Quiet Luxury-Inspired Beauty Finds

    My Wishlist Is Absolutely Brimming With These Quiet Luxury-Inspired Beauty Finds

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    We have finally made it to my favorite time of year and I couldn’t be happier. Fall gives me an opportunity to lean in to get cozy and prioritize all the things that make me feel good. One the biggest ways I do this is by switching up my fragrance picks, skincare, makeup routine, and haircare to reflect my lifestyle. This year, it’s all about luxury. That’s right, we’re talking paying little to no attention to the price tags and going all out for myself. 

    The best part? I’m not the type to gate keep my favorites. Below you’ll find every single luxurious product across the previously mentioned categories that I’m planning to invest in for the autumn/winter season. If you’re finally ready to embrace your inner Jasmine Tookes or Sofia Richie, you’ll want to keep reading with your credit card at the ready! They scream quiet luxury in the best way.

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    Maya Thomas

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  • I’m Not Going to Lie—These Irresistible Perfumes Should Come With Caution Tape

    I’m Not Going to Lie—These Irresistible Perfumes Should Come With Caution Tape

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    You know those times when you’re really feeling yourself? You’re wearing a great outfit, your makeup looks amazing, and nothing can stop you. Whether it’s a night out or a daytime situation, you feel like everyone’s paying attention to you in the best way possible. Well, might I suggest adding a sultry perfume to turn even more heads?

    Maybe you want to add a little oomph before you head to that first date. Or maybe you want to impress your significant other or feel extra confident on a night out. That’s when a sexy perfume will come in handy. These fragrances have a range of notes, from intense florals to gourmands to spices, but they all have one thing in common: They’re absolutely enticing and seductive.

    Take a look at some of the best sexy perfumes below, and just get ready for all of those compliments.

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    Sarah Yang

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  • These 15 Fragrances Scream Coziness, According to People Who Smell (Really) Good

    These 15 Fragrances Scream Coziness, According to People Who Smell (Really) Good

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    You probably know by now that a fragrance can really set the scene or give off a certain vibe. That’s especially true with perfumes. The fragrance you choose can dictate what kind of aura you want to put across. So do you want to feel carefree and flirty? Maybe you want to go for something that’s fruity or citrusy. Want to give off a traditional floral vibe? Or maybe your goal is to feel incredibly sexy. Well, for that I’d recommend something spicy. It’s all about matching the fragrance to your mood.

    So in fall and winter, I tend to gravitate toward fragrances that are cozy and warm. I want to feel like I’m wrapped up in a snug blanket. And it turns out I’m not alone—my Who What Wear colleagues are fans of the warm-perfume trend, too.

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    Sarah Yang

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  • I Curated a $1000 Luxury Beauty Edit and Its $150 Counterpart

    I Curated a $1000 Luxury Beauty Edit and Its $150 Counterpart

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    I’m a minimalist at heart. The simpler the better, especially when it comes to my wardrobe and home décor. I like to think I’m the same with my beauty routine, but who am I kidding? I can’t look someone in the eye and honestly say I’m a beauty minimalist when I sometimes use upwards of eight skincare products at one time. What I do know is that I’m primarily focused on the essentials: a good cleanser (or two), a solid serum, an SPF, and, you know, a few others.

    Because of my extensive experience with beauty products, I feel like I’m just the person to curate the ultimate lineup of must-haves. So I curated a luxury edit because I obviously couldn’t resist, and I made a more reasonably priced version because we love a budget. Keep reading to see my picks for every essential step in your routine no matter your price point.

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    Emma Walsh

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  • 2023’s Top Perfumes Are Extra Juicy—20 Fruit-Inspired Scents We’re Not Okay Over

    2023’s Top Perfumes Are Extra Juicy—20 Fruit-Inspired Scents We’re Not Okay Over

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    Last year, the fragrance note to watch was undoubtedly vanilla. We saw vanilla emerge in scents like we’d never seen it before—think smoky and animalic (à la Byredo’s Vanille Antique) or reminiscent of freshly blended frosting (à la Ellis Brooklyn’s Vanilla Milk). This year, however, a new fragrance trend is finding its footing, and just like the trend before it, it’s still good enough to eat. 

    We’re calling it: The fragrance trend du jour is juicy fruit. From cherries to grapes (and even more unexpected fruits like tangerines), this year’s best perfumes are freshly squeezed. Not only that, but they’re also reimagined takes on fruits you’re probably already familiar with. 

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    Katie Berohn

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  • These Perfume Subscriptions Are the Key to Building the Chicest Scent Wardrobe

    These Perfume Subscriptions Are the Key to Building the Chicest Scent Wardrobe

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    I am the type of person who likes to match my fragrance to my mood. I change it up constantly—one day, I’ll be wearing something dark, gourmand, and moody, and the next, I’ll opt for something bright, floral, and light. Because of my inclination to swap scents, I have a massive perfume collection. 

    If I actually bought all the full-sized bottles of perfume that I wear, my bank account would be in the negatives. That’s where perfume subscriptions come in. If you, like me, want to have options (or just try new perfume on a budget!) a perfume subscription might be the right move for you. Luckily, there’s a perfume subscription tailored to every need, whether you’re looking to build a solid foundation of scents or want to try as many different perfumes as you can. Keep reading for our favorite options on the market. 

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    Katie Berohn

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  • These Classic Ralph Lauren Fragrances Smell Like An Old Money Legacy, Bottled

    These Classic Ralph Lauren Fragrances Smell Like An Old Money Legacy, Bottled

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    With all this talk about the emergence of quiet luxury and old money-inspired aesthetics across the many facets of beauty and fashion, I find myself seeking comfort in the fact that while trends may come and go, household names possess the ability to re-spark interest in today’s youth while maintaining a recognizable image and voice for older generations. One that I’ve always possessed affinity for (perhaps more now that I’ve experienced the beauty and appeal of the 867 Madison Avenue store) is no other than Ralph Lauren.

    Yes, we’ve all come across the infamous Polo Bear and classic Americana imagery at one time or another, but you may be surprised to know that they also hold their own when it comes to the art of perfumery. With each fragrance released by the brand, consumers can be further engrossed in all that is associated with the Ralph Lauren legacy. Whether you’re after a chic perfume that transports you to the fragrant fields of Provence or a candle lit dinner spent in the company of a significant other, there’s a scent that belongs with you.

    Read on to dive in to the world of Ralph Lauren’s fragrances through nine of the brand’s best eau de parfum and eau de toilette compositions that I can’t seem to get enough of!

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    Maya Thomas

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  • Somehow This Perfume Smells Like a Blank Sheet of Paper—I Can’t Stop Spraying It

    Somehow This Perfume Smells Like a Blank Sheet of Paper—I Can’t Stop Spraying It

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    My lengthy love affair with Diptyque can be traced back to the rain-filled spring I spent in Paris, France. It was 2017, and I was spending three months in the City of Love and Light studying three decades of French fashion and the influence of new-wave cinema. The majority of my time was spent learning and living in the city’s historical fifth and sixth arrondissements among a collection of Paris’s most recognizable storefronts. I stood in awe in front of one of them—Diptyque’s original location at 34 Boulevard Saint-Germain—more times than I can count.

    Now, as a beauty editor, I’ve had the unique opportunity to experience the brand through a sweetly perfumed version of la vie en rose I’ve yet to depart from since my initial introduction. My admiration for Diptyque was further underscored by one of its newest releases, the L’Eau Papier Eau de Toilette. For those of you who didn’t take French in school, the product’s name translates to “water paper,” in reference to the simple act of artistic expression that is, in itself, creation.

    Its unique bottle alone is an expression of this, featuring the abstract and dreamlike works by ink purist Alix Waline. The bottle’s double-paned design is also a tribute to creativity, with both sides decorated with the work of Waline. I was more than delighted to find that the layered and delicately balanced fragrance housed inside echoes the ode to creativity that reached far beyond my expectations.

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    Maya Thomas

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  • Sabrina Carpenter’s New, $30 Fragrance Proves the Dessert Trend Is Here to Stay

    Sabrina Carpenter’s New, $30 Fragrance Proves the Dessert Trend Is Here to Stay

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    Don’t get me wrong, I live and breathe for a good gourmand fragrance, but I often find that I’m not a fan of fragrances that are overly saccharine. You can then imagine my surprise when I gravitated toward Sabrina Carpenter’s newly released fragrance Sweet Tooth: Caramel Dream ($30)—upon hearing the name, you’d think it’s a fragrance exclusively for the youngins, but think again. This scent may have some seriously sweet notes (delicious dark chocolate bean, caramelized amber, and vanilla), but it’s actually so elevated. I’m not mad at the uptick in this trend—many brands are creating dessert-inspired fragrances lately and they’re really taking the time to give them a sophisticated edge. Needless to say, if you haven’t entered your gourmand era quite yet, now may be the time to start.

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    Shawna Hudson

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  • The Only Perfume That Matters If You Want to Smell Rich and Unbothered

    The Only Perfume That Matters If You Want to Smell Rich and Unbothered

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    No one asked, but here’s a fun fact about me: I’m low-key fragrance-obsessed. Spritzing scents has been a steadfast component of my beauty routine since then-iconic body sprays from Bath & Body Works (Sweet Pea, anyone?) and Victoria’s Secret (two words: Love Spell) entered my world in the early 2000s. My goal back then? To smell as cool as Britney, Christina, and the members of Destiny’s Child. My taste has changed a lot over the last couple of decades, but to this day, I’m still dedicated to cloaking myself in any of the dozens of perfumes in my collection. My fragrance end game now? To smell rich. And I’m talking Oprah-level rich. Let me explain.

    As a deeply imaginative person who regularly visualizes future versions of myself, I often use moments of stillness to let my mind conjure images of every aspect of me down the line. What will I be wearing? Where will I be vacationing? What will my body language be like? (A rotation of Balmain blazers in the Greek Islands and relaxed, confident shoulders, in case you were wondering.) In summary, future me is rich as hell. Someone who suns herself on lido decks and spends her Saturday mornings toiling about in her expansive orchard. (Now do you understand the Oprah reference?) The fragrance that teleports me to that rich, unbothered version of myself in mere seconds? Frédéric Malle’s Portrait of a Lady ($290).

    To be clear, Oprah has said that she doesn’t even wear perfume, so those rumors about her smelling like a bed of roses on a warm spring day must be in response to her natural pheromones. A goddess! But for us mere mortals who don’t naturally smell like a bouquet and still want to capture those big, wealthy vibes, this is a fragrance you need to know about.

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    Courtney Higgs

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  • Adwoa Aboah on Gurls Talk Dialogues and the Off-Kilter Side of Fragrance

    Adwoa Aboah on Gurls Talk Dialogues and the Off-Kilter Side of Fragrance

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    Adwoa Aboah owes her green thumb to happenstance. “I’ve got a south-facing garden, which my mom’s really jealous about because it just grows everything in it,” the Londoner says of her home there, surprisingly lush. “It’s a hot box.” Aboah considers herself a late bloomer in the horticultural sense, even though greenery fills the elegantly appointed room she’s in for a Zoom conversation this past spring. “We’re at the Jo Malone London townhouse—mega, so nice,” she explains, sounding like someone who doesn’t exaggerate for effect. “I have to push myself to go and involve myself in nature, just because I think, through and through, I am a city girl and I love that I’ve been brought up in a city and I love everything to do about being in a city.” 

    The model’s voice, gravelly in timbre with a polished accent, seems to reflect that origin story. Though she was born into the fashion community (Aboah’s British mother runs a management agency, her Ghanaian father is a talent scout), it wasn’t a frictionless path to the December 2017 cover of British Vogue—notably the first under Edward Enninful’s direction, featuring peacock-blue eye shadow by Pat McGrath and photography by Steven Meisel. Aboah has been candid about her teen struggles with addiction and mental health. In 2015—by then a familiar presence in high-profile runway shows and editorials—Aboah launched Gurls Talk, a nonprofit that blossomed out of an Instagram account. The organization operates as a multifaceted community space, for IRL events and podcast conversations and resource sharing at one’s fingertips. Her most recent Google searches, she says, are “Sanrio world and then the fentanyl crisis, but that’s where my brain is right now. It’s, like, all the things that we have to think about.” 

    When Jo Malone London approached Aboah to be a global ambassador in 2022, this shared interest in well-being cemented their relationship. Jo Malone London, over the past decade, has supported a variety of mental health causes through proceeds from its Charity Candle. As part of a recently announced partnership with Unicef, the brand has pledged $2 million over the year-long period ending this October. Gurls Talk is another beneficiary, as Aboah readies the organization for the next phase of growth—work she balances with auditions, having pursued drama in school. (This conversation took place before the SAG-AFTRA strike.) 

    A larger-than-life moment in the new Jo Malone London campaign.

    By Samuel Bradley for Jo Malone London.

    September brings the final season of Netflix’s Top Boy, a crime show set in East London that has given Aboah her small-screen break. And this month, she stars in the campaign for Jo Malone London’s newest launch, English Pear & Sweet Pea—cinematic in its own right, with cartoonishly giant fruit atop a button-cute Mini Cooper. The fragrance (ethereal on skin, as if effervescent) features a novel concentrated extract, upcycled from pear water leftover from the food industry’s juice process. To Aboah, a “spring baby” who turned 31 in May, sweet pea conveys a spirit of renewal, “where you start feeling like you’re ready to get out of your tracksuits and start seeing people again,” she says. Here, she talks about creative outlets, recommended reading, and what the next generation of girls are talking about. 

    Vanity Fair: We last spoke at the Vanity Fair Oscar Party in 2022, on the cusp of your Jo Malone London announcement. What has surprised you about this relationship?

    From the get-go it felt like an instant connection. It’s meeting a new friend and bypassing all the small talk and getting to know each other. That has been really refreshing because it feels like we can get straight to the work that needs to be done. I’m just speaking to the individuals that I know at Jo Malone London, but obviously they are a massive brand and there are so many people that need to approve certain things—I don’t necessarily feel that. Creatively it’s invigorating, and I feel really proud every time I see the imagery that we do together. But also on the side of mental health and Gurls Talk, it’s like: Oh wow, we’re actually doing the stuff. They’re sticking to their word.

    Jo Malone London English Pear & Sweet Pea

    Do the key fragrance notes, English pear and sweet pea, stir up any associations for you? 

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    Laura Regensdorf

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  • I Go Wild for This French Perfume Brand—These Are the 3 I Spritz on Repeat

    I Go Wild for This French Perfume Brand—These Are the 3 I Spritz on Repeat

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    I wholeheartedly realize that even when I’m completely ecstatic about a certain perfume brand or particular scent, that doesn’t necessarily mean everyone is. (Fragrance is a very, very personal thing, after all!) But… 

    During my time as a beauty editor and self-proclaimed perfume savant (it’s a passion—what can I say), there have been particular brands, fragrance families, and bottles that I, and pretty much everyone I know and love, go absolutely wild for. My fellow beauty editors and I have a separate running chat solely dedicated to our current scent obsessions, and to this day, I’ve never recommended a perfume to a loved one that hasn’t become an object of obsession in their life. Additionally, some brands and cult-classic perfumes are so iconic, beloved, and studded with best-selling bottles that it’s impossible not to make the overarching conjecture that they’re practically return-proof and bona fide compliment getters. Parisian fragrance house Diptyque is one such brand. 

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    Erin Jahns

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  • The Bride Wore Orange Blossom: A History of Wedding Day Scents

    The Bride Wore Orange Blossom: A History of Wedding Day Scents

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    When Queen Victoria married her beloved Prince Albert in 1840, she cast aside the traditions of earlier noble-born brides—and unwittingly changed the course of wedding history. For one thing, she proposed. In lieu of a velvet jewel-toned look, she chose a white dress (a trend that she is credited with starting). As for her hair, she wore a humble wreath of orange blossoms, rather than the requisite diamond-encrusted tiara. The sweet white flower is said to symbolize love and virtue, a blessing in full bloom.

    Since that high-profile moment, orange blossom has remained a staple of royal nuptials in a more lasting form: perfume. For her 1981 wedding to the then Prince Charles, broadcast to a global audience of 750 million, Diana Spencer ascended the steps of St. Paul’s Cathedral wearing Houbigant Quelques Fleurs eau de parfum, with orange blossom and bergamot alongside jasmine and rose. A generation later, Meghan Markle wed Diana’s son Prince Harry in a custom Floris scent, its orange blossom notes inspired by the line’s Bergamotto di Positano.

    “The tradition of perfuming weddings is almost as old as weddings themselves,” says Amandine Clerc-Marie, a French perfumer whose work has been bottled up by Chloé, YSL, Mugler, and Burberry. “In ancient China, women wore a crown of fragrant orange blossoms at their wedding to ensure their fertility, and the tradition has spread to the West. That’s why orange blossom is still such a popular note for weddings.”

    Geography and custom have also shaped the occasion’s olfactory palette. In the ancient Middle East, dousing oneself with agarwood (also known as oud) was a familiar pre-wedding ritual, as documented in the Old Testament’s Psalm 45:8. Incense-fumed ceremonies and flower necklaces have carried symbolic associations in certain Eastern cultures. Attending to the matrimonial scentscape is a practice that has endured to present day, when choosing a perfume has become as weighty a decision as designing the bridal bouquet.

    “Over the last couple of years with social media, it has made it feel like wedding scents all of the sudden were a thing,” says Jennifer Capuano, vice president of fragrance at Macy’s. Everyone is in search of a signature fragrance, and brides are paying special attention. When Sofia Richie Grainge’s South of France wedding took TikTok by storm this past spring, the public clamored to find out what she wore—and not just her lace-embroidered Chanel haute couture dress. The fragrance of the day was reported to be a blend of two Jo Malone scents: Peony Blush and English Pear & Freesia. 

    “Brides put so much effort into finding a dress that you likely will only wear once,” says Clerc-Marie. “Spending some time to find the right fragrance can be equally as important.” Her latest creation—Burberry Goddess, a vanilla-and-lavender confection that launched earlier this month—is a worthy bridal contender. Practically speaking, she adds, a scent “carries with it the infinite potential to wear it repeatedly, instantly transporting you back to that special day.”

    Yvan Jacqueline, president of the Americas for Parfums de Marly, a French perfume maison, echoes the point. “If there is one day you remember all your life, and you want to remember all your life, it is your wedding day,” he says. The brand’s most recent launch, Valaya, which blends lily of the valley with orange blossom and vetiver, was formulated with brides in mind.

    In neurobiological terms, the olfactory sense is the one most closely connected to the amygdala and hippocampus, two parts of the brain responsible for emotion and memory. If you’ve ever been brought to your knees by the middle school montage that plays out with one whiff of Bath & Body Works Sweet Pea perfume, you’ve experienced this phenomenon. Scent offers a portal back in time, so when you select a fragrance for a special occasion, you link the two forevermore. 

    The wedding industry gets more opulent with every passing day, with brides routinely pulling four distinct white looks and renting out whole castles in Italy. There are shoes and veils and jewelry to think about, but if the history of wedding day fragrance teaches us anything, it is that nothing lives on quite like perfume. 

    Thankfully, brides are spoiled for choice, between niche fragrance brands and established houses, not to mention high-end options for a custom scent. Popular notes like orange blossom, rose, tuberose, and vanilla invariably do well, but choosing a perfume is a deeply intimate process. “Like a wedding dress, you need to try it on, see how it sits on your skin, how it moves with you,” says Clerc-Marie of the way scent reacts with the wearer. “Ask yourself, ‘Does it fit?’” 

    Finding a fragrance that mixes with your chemistry, suits your personality, and evokes something sentimental—such as the royal obsession with orange blossom—can take a good deal of trial and error. That said, some creations never go out of style. “One of the legacy go-to’s for wedding scents is definitely Chanel No. 5,” says Capuano. “It’s often a scent many remember a mother or grandmother wearing, and now they wear it because of the memories and nostalgia that it evokes.”

    Once a selection is made, it can be worth turning up the volume. “You want people to be offended by how strong you smell,” jokes David Moltz, the perfumer behind the Brooklyn-based fragrance studio D.S. & Durga. He recommends the brand’s Rose Atlantic (with notes of rose and sea salt) and Jazmín Yucatan (a humid blend of jasmine and vetiver) as bridal scents. “You want it to be unique and specific, like you are not just smelling it everywhere,” adds cofounder Kavi Moltz—“especially if the whole point is to be reminded of that day.” On the eve of their own wedding, David presented Kavi with three custom fragrances in a series of ornate vintage vessels: one unique scent for each day of their traditional Indian ceremony. Naturally, the couple went on to launch his-and-her scents inspired by these sentimental creations: D.S. for David, with notes like sandalwood, saffron, and rose; Durga for Kavi, the requisite orange blossom mingling with tuberose and orris butter. “It should be fancy,” she continues. “It’s your fucking wedding.”

    The goal is a singular sensation. Then again, some nuptials have the kind of sparkle that transforms a wedding day fragrance into a pop-culture commodity. For her 1956 wedding to Prince Rainier III of Monaco, Grace Kelly commissioned a new scent from perfumer James Henry Creed— a veritable bouquet of florals, including white tuberose, violet, and rose, grounded in powdery iris and sandalwood. Called Fleurissimo, it instantly evokes midcentury glamour, and it smells exactly as you imagine a movie star turned princess would. A fragrance worthy of a fairy tale. 

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    Ivana Rihter

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  • If You Love Alluring, Subtly Sweet Fragrances, Prioritize This Strategic Note

    If You Love Alluring, Subtly Sweet Fragrances, Prioritize This Strategic Note

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    Figs, as popular as they are, often have an oddly polarizing effect on people. While some may absolutely crave the fruit’s sweet, fleshy flavor drizzled with honey on top of toast slathered with a generous layer of prosciutto or ricotta, many others refuse to let the Ficus carica tree’s edible fruit make it past their lips. But where fragrance is considered, fig largely possesses a reputation un-inhibited by taste buds and textures.

    I heartily believe the fruit’s presence in fragrance adds the ideal amount of sweetness and earthiness that’s unrivaled by any other, evoking imagery of endless, sun-bathed fig tree groves that are so commonly associated with the Mediterranean coast. But as someone who’s yet to take in the sight, I get my kicks from eau de parfum and eau de toilettes that paint the picture for me.

    Below you’ll find a selection of 13 fragrances that I return to time and time again for my fig fix. Whether you love eating or “wearing” the fruit more, there’s a good chance you’ll find a fragrance here that you’ll fall in love with. And for you fig haters out there, these juicy scents may take everything you think you know about the fruit and throw it to the wind. Keep reading to discover the fig fragrances worth your time from Byredo’s ‘Pulp’ to Phlur’s ‘Father Figure.’

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    Maya Thomas

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  • This Valuable Spice Is Used in the Most Coveted Fragrances—Here’s the Reveal

    This Valuable Spice Is Used in the Most Coveted Fragrances—Here’s the Reveal

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    Around the world, saffron is known for being a precious spice, particularly in countries like Iran and India where saffron is a vital part of the culture. It’s even called “red gold” since its one of the most expensive spices out there. That’s because it’s so difficult to harvest—it takes 75,000 saffron flowers to make one pound of saffron spice because only a very small part of a flower can be used. It’s also only able to be harvested by hand, so it makes sense that the spice would be pricey. 

    When its used in cooking, saffron gives food a distinctly golden hue and a mild, faintly sweet earthiness. In perfume, the spice is a total game-changer. It has a subtle, distinctive smell that’s able to transform any scent into something luxe and special. Saffron smells sweet, bright, and tangy.

    It’s no wonder that saffron has begun to inch its way into some of the most high-end fragrances on the market (luxury brands like Tom Ford, Maison Francis Kurkdjian, and Byredo have found a way to weave the opulent spice into their scent blends). Any scent with saffron in it has an added layer of complexity that renders it practically irresistible. Keep reading for our favorite perfumes that are laced with the spice. 

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    Katie Berohn

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  • If You Think You Don’t Like the Smell of Leather…These Perfumes Will Change That

    If You Think You Don’t Like the Smell of Leather…These Perfumes Will Change That

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    For as long as I can remember, I’ve always found myself drawn towards fragrances whose brands have created lore or a character for. Finding the ones that not only leave me feeling inspired to embrace new (possibly bolder and edgier sides of me) is where it all starts. For now, I’m furloughing my dedication to fresh-smelling, powdery florals and diving into a fragrance note that comes with warmth, depth, and a whole lot of mystery: leather. Leaning into your comfort fragrances definitely feel familiar and friendly, but why not fully embrace (or at least shake hands with) the version of you a perfume can bring out?

    To investigate this, in true beauty editor fashion, I’ve sifted through hundreds of fragrances to identify the seven best leather perfumes that money can buy to prove it. From a unique and vibrant olfactory experience that transports you to the rolling hills of the more rustic wild west to the Harley enthusiast frequented dive bars off Route 66, I promise there’s a fragrance here for everyone. If that sparks your interest as much as it did mine, keep on scrolling to find your perfume match made in heaven.

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    Maya Thomas

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  • Editors Predict These 10 New Perfumes Will Be Everywhere This Fall

    Editors Predict These 10 New Perfumes Will Be Everywhere This Fall

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    I must tell you, I’m not usually one to change the type of perfume I wear seasonally. Call me a creature of habit, but once I fall in love with a fragrance, I will wear it year-round, regardless of whether it fits that season’s mood. However, that doesn’t mean I dislike scents traditionally associated with fall. There’s something about a crisp breeze in the air and taking my favorite sweaters out of storage that makes me want to smell warm, cozy, and even a bit earthy.

    The rest of the Who What Wear beauty team seems to agree. We’re ready to share the new perfumes we’re excited to spritz on for the fall season. For all our picks, keep reading. Lots of variety ahead!

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    Shawna Hudson

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  • 20 Classic Fragrances That Include Kate Middleton’s Favorite Flower

    20 Classic Fragrances That Include Kate Middleton’s Favorite Flower

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    Slightly sweet and softly floral, lily of the valley has been a mainstay fragrance note for decades. A favorite scent of Christian Dior, it gained popularity in the 1950s thanks to the house’s Diorissimo scent. Today, notes of the flower can still be detected in a number of Dior’s most-loved fragrances (some of which are among the most popular perfumes of all time).

    Like many trends first set by Christian Dior, the floral scent’s popularity endures to this day. “[Lily of the valley] evokes a day of simple pleasure, much like the first warm spring day,” says Steve Mormoris, CEO and founder of Scent Beauty.

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    Lindy Segal

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