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Tag: Fragrance

  • 6 Style-Minded Scents Usher In a New Kind of Fragrance Wardrobe

    6 Style-Minded Scents Usher In a New Kind of Fragrance Wardrobe

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    “I see fragrance as an extension of my wardrobe,” says Victoria Beckham, whose collection this fall goes beyond deconstructed trench coats and plush turtlenecks to include three debut scents. “You are tapping into all the senses when smell becomes a factor. It’s how you dress yourself.” There is merit to having a signature perfume—an aide-mémoire that lingers in your absence—but a cache of design-minded fragrances makes the case for a sartorial array. Here, six tastemakers riff on their creations, imagining which clothing item best reflects what’s worn on the wrist.

    Gabriela Hearst | Paysandú

    The Uruguay-born designer expands her brand this fall with two fragrances, created with Fueguia 1833. “Both scents, Paysandú and New York, are pieces of my childhood, my memories, and my soul, in a way,” she says. A nod to her motherland, Paysandú is a resinous blend layered with jazmín del país and the medicinal herb carqueja. She sees it with a knit wrap from her line, made by artisans from the nonprofit Manos del Uruguay.

    Frédéric Malle | Heaven Can Wait

    To Malle, Heaven Can Wait reads like “second skin—it’s a mood rather than a moment,” he says of the latest by perfumer Jean-Claude Ellena. Evoking “intimacy and warmth,” with notes of clove, carrot seed, and iris, the fragrance seems to find its textile equivalent in bed linens and little else. Malle instead suggests a worn-out sweatshirt, unfussy in its deep comfort, to accompany this “very soft yet textured perfume.”

    Tory Burch | Essence of Rose

    “I design fragrances the same way I design my collections: They are tools for self-expression,” says Burch. Her new scented oils—odes to rose, sandalwood, and vetiver, ideal for layering— stoke that creative impulse. Her favorite is a calibrated mix of Bulgarian rose and bergamot, akin to nailing the “ideal balance of silhouette, fabric, and fit in a jacket.” Fall’s two-piece ivory look with exposed boning strikes the same tone: “romantic and sensual.”

    Victoria Beckham | Portofino ’97

    “Fragrance for me is emotional and subjective,” says Beckham, who calls her trio of perfumes “extremely personal.” Suite 302 (tobacco, black cherry) conjures a night in Paris; San Ysidro Drive (saffron, incense) captures a stretch of LA life. This citrusy postcard from the Italian Riviera recalls her first trip with David Beckham—young lovers escaping the limelight. An aquamarine dress for fall, adorned with a plume, fits the occasion.

    Armando Cabral | Mahogany Kora

    The designer and model collaborated with perfume studio D.S. & Durga for this limited edition, featuring notes like papyrus, atlas cedar, and calabash nutmeg. “It takes me back to the ’60s in Mali, a time well-documented by the great Malian portraitist Seydou Keïta,” says Cabral. For him, a soft-texture white suit projects a “sense of elegance and depth, echoing the fragrance’s sophisticated nature.”

    Loveshackfancy | Forever in Love

    Once the type to faithfully wear a signature perfume, founder Rebecca Hessel Cohen came to appreciate the idea of an olfactive wardrobe. “It’s just like your actual closet in fragrance form—different scents for different seasons, moods, times of day,” she says. Of the three new scents, Forever in Love is her morning pick. “It’s gardenia and green pear—so open and optimistic.” The brand’s Ruffle miniskirt mirrors its flirtatious personality.

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    Laura Regensdorf

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  • These Gucci Beauty Products Are the Height of Quiet (and Affordable) Luxury

    These Gucci Beauty Products Are the Height of Quiet (and Affordable) Luxury

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    The catchphrase of the moment is “quiet luxury.” In case you haven’t heard of the term, it’s all about opting for luxurious items that don’t immediately scream designer. In other words, we’re forgoing logo bags and obvious labels in favor of tasteful, high-quality pieces that an untrained eye might think nothing of.

    Yes, it all sounds very Waspy, but quiet luxury is actually an easier aesthetic to obtain than you may think. I’m here to tell you that the easiest way to participate in the quiet-luxury trend is through beauty products. 

    Beauty products are the perfect way to add a bit of bite-size luxury into your life at a more manageable price point. Let’s be honest. Given the current economic climate, many of us can’t afford to splurge on investment pieces from quiet-luxury mecca The Row (as much as we might like to). A high-quality lipstick or a long-lasting perfume is a much more realistic way to tap into the trend. 

    As I’m trying to add some luxe beauty products into my own life, I’ve turned my attention to Gucci. Gucci’s beauty selection is one of the best from designer brands. Think gorgeous, vintage-inspired packaging, highly efficacious formulas, and branding that doesn’t feel over-the-top. Below, find my curated Gucci beauty edit. The best part? Everything on this list is under $100, and many items are under $50. 

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    Katie Berohn

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  • Every Single Fragrance From This Celeb-Owned Brand Is So Elegant—7 You’ll Love

    Every Single Fragrance From This Celeb-Owned Brand Is So Elegant—7 You’ll Love

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    Fragrance shopping can be tough—that’s definitely no secret. There are so many factors to consider when selecting a scent, including the notes, lasting power, and how it reacts to your body chemistry. What you shouldn’t have to worry about as a consumer when searching for the best perfumes for women, however, is if the ingredients used in your perfume are toxic or disruptive to the environment. Sadly, there are still plenty of fragrances out there that do contain these elements, but I’ve fallen in love with a brand that doesn’t and holds itself to extremely high standards.

    Meet Henry Rose, the beautifully crafted brainchild of iconic actress Michelle Pfeiffer. Each perfume from the brand aims to peel back the mysterious layers surrounding unidentified ingredients often used in fragrances. All Henry Rose perfumes are both Environmental Working Group– and Cradle to Cradle–certified, meaning they meet the highest standards of ingredient safety and sustainability. Pfeiffer believes you don’t have to sacrifice safety for sophistication, a sentiment I really resonate with and also champion. If you’re curious about which of the brand’s offerings could be right for you, read on below for Pfeiffer’s favorite and a few I can’t get enough of myself.

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    Shawna Hudson

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  • Sydney Sweeney’s Favorite Perfume Is $45 Off—Plus 12 More Amazon Fragrance Deals

    Sydney Sweeney’s Favorite Perfume Is $45 Off—Plus 12 More Amazon Fragrance Deals

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    In case you missed it, let me fill you in—Amazon’s biggest fall sale, Amazon Prime Big Deal Days, is here. The limited-time discount lasts for just two days: October 11 and October 12. In the sale, you’ll find deals on just about everything imaginable, from clothing to home goods to beauty products

    In the realm of beauty products, I’m most excited about the fragrance deals. Perfume is one of those things that rarely goes on sale (it is often a prestige beauty product, after all). When it does, it’s the perfect time to stock up on some of your favorite fragrances. The perfume deals during Amazon Prime Big Deal Days are genuinely too good to pass up—some fragrances are more than $50 off. Sydney Sweeney’s favorite fragrance, Armani My Way, is $45 off, which sounds like the deal of a century to me. Keep reading for the best perfume deals to shop during the limited-time sale. 

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    Katie Berohn

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  • I Tested Kilian’s Most-Wanted Perfumes for a Week—I’d Buy These 10 in Full-Size

    I Tested Kilian’s Most-Wanted Perfumes for a Week—I’d Buy These 10 in Full-Size

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    Look, I test a lot of fragrances on a daily basis. Let’s just chalk that up to my job description. Because of this, I find I’m tasked with selecting standout options often and ranking a brand’s best offerings—an assignment I don’t take lightly, because scent can be a powerful and personal thing. This time around, the brand in question happens to be Kilian Paris, founded by perfume icon Kilian Hennessey. The brand embodies elegance, luxury, and mystery so well that (as I’m sure you all know) it attracted the nose of resident It girl Rihanna. 

    I decided it was time to give a few of these magical fragrances a spin for a week. After all, how else will you know if you truly love a particular scent unless you test drive it for a bit? If you’re curious about which of the brand’s perfumes should earn a spot on your vanity, keep scrolling below for my thoughts.

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    Shawna Hudson

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  • These Best-Selling Perfumes Make You Smell Like Dessert (But Still Elevated)

    These Best-Selling Perfumes Make You Smell Like Dessert (But Still Elevated)

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    Dessert people, rejoice—there’s a fragrance family specifically made for you. Gourmand scents are made for people who would rather eat desserts first (or skip savory food entirely). Simply put, gourmand scents smell good enough to eat. Gourmand perfumes are filled with mouth-watering edible notes like candy, caramel, vanilla, almond, peach, cherry, coffee, and honey. 

    Though not for everyone, these perfumes are much more versatile than you probably think. When people think of gourmand scents, they tend to think that they’ll smell sickeningly sweet. In reality, however, many gourmand scents are incredibly complex and wearable. At this point, fragrance houses have nailed making dessert-flavored scents that are sweet and rich without veering cloying. Keep reading for our favorite gourmand scents in every category.

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    Katie Berohn

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  • If You Skip This Store’s Beauty Section, You’re Missing Out—31 Luxe Buys I Love

    If You Skip This Store’s Beauty Section, You’re Missing Out—31 Luxe Buys I Love

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    As a beauty editor, I feel it’s my duty to let you in on a little-known secret that I’m very tempted to gatekeep: If you love luxe makeup, elite skincare, and designer perfumes like I do, you should know that Net-a-Porter is the place to go for these buys. Amid the retailer’s trendy fashion pieces and coveted labels, you could potentially miss its beauty section. When I finally did a deep dive, I kicked myself for not checking it out sooner. To my surprise, I found some of those quiet-luxury beauty brands that are insanely difficult to find anywhere. I also stocked up on some best-selling classics and trendy new launches. Keep reading to see what made it into my cart—because friends don’t let friends miss out.

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    Emma Walsh

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  • And Now, the 17 Most Popular Designer Perfumes of All Time

    And Now, the 17 Most Popular Designer Perfumes of All Time

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    If you’ve ever wanted an in-depth rundown of the most popular perfumes from all the most popular designers and fragrance houses, welcome. You’ve officially stumbled upon paradise! As beauty editors, we receive brand-new perfume bottles, rollerballs, and even perfume brushes on a daily basis. But as with almost anything in life, there’s something to be said for the classics—the most iconic and/or best-selling perfumes from all of the most popular fragrance names and designers in the game.

    In honor of all the beloved OG elixirs out there, we’ve compiled an impressive list of bottled florals, citrus, musks, and gourmands (perfumes with sweet notes like vanilla, honey, and chocolate) sure to satisfy every perfume craving. Ahead, you’ll find the 17 most popular designer perfumes of all time you can find. Tell your wallet to buckle up—it’s in for a wild and pleasant-smelling ride.

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    Erin Jahns

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  • This $107 Dupe Is a Dead Ringer for Parfums de Marly’s $355 Delina

    This $107 Dupe Is a Dead Ringer for Parfums de Marly’s $355 Delina

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    There are some fragrances that, once you’ve taken part in their unique olfactory experiences, leave you wishing you’d discovered them earlier. For me, the first fragrance that comes to mind when I think back is Parfums de Marly’s beloved Delina Eau de Parfum. If you know me and my love for all things light, floral, and feminine, this shouldn’t come as much of a surprise to you. As my career is largely based on trying and reviewing hundreds of new products that come to market each year, it takes a lot for a fragrance to hold a spot deep within my memory when I’m constantly experiencing so many.

    Here’s the thing—no two floral eau de parfums are the same, but there’s certainly no harm in seeking out those that may be in the same ball park. As of now, Delina retails between $190 and $355 a bottle (pricey, yes, but completely worth it). Delina, which launched in 2017, is by far one of Parfums de Marly’s most well-known fragrances, with the nose behind it belonging to none other than veteran perfumer Quentin Bisch. Described by the brand as “a highly nuanced fragrance, which is both sweet and sensual,” the eau de parfum is, in its essence, the ideal modern floral bouquet.

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    Maya Thomas

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  • If You Love Unique Scents, This Nashville-Based Brand Needs to Be on Your Radar

    If You Love Unique Scents, This Nashville-Based Brand Needs to Be on Your Radar

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    It’s no secret that I’m a creature of habit when it comes to selecting fragrances for everyday wear. I’ve found security in the notes I know complement me best (fresh florals, vibrant citrus, and the occasional sparkling champagne), but the more “untraditional” a fragrance is, the more I worry it won’t be one I can wear confidently. That was until I discovered fragrances by Ranger Station. In 2015, in a refurbished ranger station in Nashville, Tennessee, touring musician Steve Soderholm crafted a soy-based candle in a reusable eight-ounce cocktail glass.

    From there, the fragrance house bloomed to include unisex perfumes, room spray, and bodycare with bold, long-lasting, and ingredient-honest formulas. Claiming the identifier of “scents for the pioneering spirit,” Ranger Station offers products inspired by the great outdoors and the memories created while experiencing it. The fragrances, in particular, are available at an affordable price point (starting at $94) and have double the fragrance saturation and a bold scent profile; resulting in inoffensive scents that last all day. To identify my true perfume pairing, I decided to take the fragrance quiz provided online. Questions ranged from how I would describe my personality and my favorite binge-worthy television shows to my go-to drink order and favorite scent types.

    The result? A selection of four fragrances I’m absolutely obsessed with. If you too are ready to saddle up and explore the world of Ranger Station fragrances, keep scrolling to discover the 15 perfumes and candles I’ll be adding to my collection to embrace my inner cowgirl. I may have yet to wear a wide-brimmed hat and leather boots, but I’ll be wearing these American heritage–inspired fragrances nonstop.

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    Maya Thomas

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  • Everyone I Know Has a Perfume From This Viral French Brand on Their Wish List

    Everyone I Know Has a Perfume From This Viral French Brand on Their Wish List

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    Even before TikTok discovered it, some of us were longtime fans of chic French perfume house Maison Francis Kurkdjian for its refined and complex scents. They’re truly unlike anything I’ve ever smelled, and slowly, I’m building up a collection of my must-haves. The current TikTok favorite is definitely Baccarat Rouge 540, but I can almost guarantee it won’t be the only scent from the brand to go viral. 

    Whether you like something musky, woody, or a sweeter floral scent, Maison Francis Kurkdjian has something for you. I don’t usually like to attach gender to fragrances, but I think this particular French house is so good at balancing traditionally feminine and masculine elements in each of its fragrances. They really do smell deliciously intoxicating on everyone. If you’ve been thinking of taking the plunge and investing in one yourself, keep scrolling below. I got a well-rounded list of the best sellers straight from the brand that will help you decide.

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    Shawna Hudson

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  • BTW, These Perfumes Make You Smell Rich—and You Can Buy Them at Ulta

    BTW, These Perfumes Make You Smell Rich—and You Can Buy Them at Ulta

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    When it comes to fragrance, it’s hard to strike the right balance between smelling expensive and spending too much money. There are lots of perfumes out there for over $200 that smell amazing, but the sticker shock can be unsettling. When I want to smell rich without actually breaking the bank, I reach for Versace fragrances.

    Even though the Italian brand is super luxe, Versace fragrances actually have a lower price point than most designer fragrances. Each of them is blended together with hypnotic scent notes, many of which transport you to the Italian coast. You’ll find that a lot of these fragrances contain notes like lemon, bergamot, and neroli—bright citrus notes are this brand’s bread and butter. Below, I’ve rounded up my favorite Versace fragrances that are guaranteed to smell good on everyone.

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    Katie Berohn

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  • My Fragrance MO Is Intoxicating But Subdued, so I Curated the Ultimate Lineup

    My Fragrance MO Is Intoxicating But Subdued, so I Curated the Ultimate Lineup

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    I love a bold, heady fragrance more than anyone, but in my day-to-day life, I know it’s unrealistic to wear a showstopping fragrance everywhere. Everyone at the grocery store would hate me. 

    For this reason, I normally opt for fragrances on the softer side on a typical day. The thing I’ve learned about softer scents is that they don’t have to be boring. In fact, many lighter fragrances are actually more interesting since it requires a certain amount of measured restraint to make a soft scent. Below, check out some of my favorite soft perfumes to add to your everyday life.

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    Katie Berohn

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  • Prediction: These 10 (Surprising) Beauty Trends Will Dominate This Fall

    Prediction: These 10 (Surprising) Beauty Trends Will Dominate This Fall

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    Fall is perhaps the most important season for fashion and beauty. It starts with New York Fashion Week, which is then followed closely by London, Milan, and Paris. Just as important as the clothes, the beauty looks give us insight into what trends and products will dominate the coming year. Beyond that, fall is a season of reflection and renewal; it seems that some of the most influential and far-reaching beauty moments happen during these months. It’s only natural as we take stock of our routines, make seasonal swaps, and incubate new aesthetics. 

    While we like to think we have a pretty good grasp on the next big thing in beauty (you know, being beauty editors and all), it never hurts to go straight to the source. By source, we mean the industry-leading authorities and beauty directors of major platforms like Sephora, Violet Grey, Moda Operandi, and Thirteen Lune. So without further ado, scroll on to see the 10 biggest beauty trends that will dominate this season and beyond. 

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    Kaitlyn McLintock

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  • I Love Alluring Scents, and Trust Me, These 16 Deserve the Most Action This Fall

    I Love Alluring Scents, and Trust Me, These 16 Deserve the Most Action This Fall

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    Fall, which kicks off with Libra season, aka my most powerful time of the entire year, has arrived (cue the symphony of witches’ cackles!), which means I’m embracing everything cozy and warm (especially now that the weather in L.A. finally seems to be cooling down). As I begin to transform into my true self as a fall goth with my wardrobe, I also start to transition my own personal scent story from summer spritzes to autumnal fragrances. While I’m pretty much a gourmand girlie all year round, I really love leaning into the spicier, smokier perfumes when the leaves begin to turn brown (well, elsewhere, not so much in Los Angeles).

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    Marie Lodi

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  • An Ode to the First Perfumes We Ever Wore (and If We’d Still Wear Them Today)

    An Ode to the First Perfumes We Ever Wore (and If We’d Still Wear Them Today)

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    My first perfume was Mugler’s Angel, and I lived for it. I vividly remember smelling it for the first time as a kid with my grandma. She had a sample of it at home, and I couldn’t get enough of it. I remember thinking it smelled so luxurious and sweet and that anyone that wore it was clearly special. I can’t remember if I bought my first bottle or if my sister did and I just used it all the time (probably the latter). But looking back now, the scent, while playful and fresh with notes of praline, patchouli, and bergamot, feels like a mature scent meant for someone older then little tween me. Still to this day whenever I get a whiff of it, I feel so nostalgic. 

    I do consider myself to be a fragrance polygamist, so it’s hard to pick a signature scent. With that being said, I cannot get enough of Celui’s The One. I swear I should be the perfume’s PR because I’ve turned so many friends onto it. There’s something so familiar and comforting about its smell, almost as if you’re being spritzed with a big, warm hug. It has notes of jasmine, gardenia, cedarwood, and marigold, which create a mood-boosting blend that I never regret wearing.

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    Erin Jahns

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  • Meet Kavi Ahuja Moltz: The Creative Force Behind Fragrance Brand D.S. & Durga

    Meet Kavi Ahuja Moltz: The Creative Force Behind Fragrance Brand D.S. & Durga

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    In the ever-evolving world of fragrance, where scents transport us to different realms and awaken our senses, D.S. & Durga has emerged as a beacon of olfactory artistry. As the visionary creative director and CEO of D.S. & Durga, Kavi Ahuja Moltz is transforming the perfume industry. 

    In 2007, Moltz and her now husband, David, embarked on a fragrant journey, launching D.S. & Durga right from their apartment in the heart of Brooklyn. Fast-forward to today, and their brand has grown significantly with a dynamic line of perfumes, candles, and bodycare products featured in their beautifully curated brick-and-mortar stores, at luxury retailers like Bergdorf Goodman and Neiman Marcus as well as via direct-to-consumer shopping. They are the ultimate husband-and-wife duo. David is the “nose” behind the brand as a self-taught perfumer creating the signature fragrances that have garnered a loyal following like Debaser, I Don’t Know What, and Rose Atlantic. And Moltz is at the helm of the creative aspects of the brand, shaping its visual identity and leaving an indelible mark on the world of scent. 

    Moltz’s keen eye for design has undoubtedly set the brand apart in the beauty industry; thus, it comes as no surprise that her early career path was built on design. In fact, she began her career studying and working in architecture, fostering lifelong skills she still uses today with D.S. & Durga. 

    Listen to the latest episode of Second Life to hear how Moltz’s first career catapulted her into creating a leading fragrance brand. And keep scrolling to shop some of D.S. & Durga’s best-selling products. 

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    Adrienne Faurote

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  • Every Time I Wear One of These 17 Fragrances, Somebody Copies Me

    Every Time I Wear One of These 17 Fragrances, Somebody Copies Me

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    I know what you must be thinking: Isn’t it your job as a beauty editor to share perfume insights and recommendations? Yes, it is, but there’s something a whole lot easier about sharing such things with people I don’t know on a personal level. My biggest fragrance fear, after all, is turning up to an event wearing the same perfume as somebody I know.

    This complex that I have with fragrance is a real nuisance, especially considering that my favourite group of perfumes tends to be the one that people copy the most. There’s something about the subtle and comforting nature of musk fragrances that draws people in like magnets. So much so, in fact, that whenever I wear one of my favourite musk scents, I can basically guarantee that someone will copy it.

    This is very annoying for me. You see, musk fragrances are by far my most-worn thanks to their clean, subtle, fresh, warm and skin-like nature. In my opinion, it’s impossible not to love a great musk fragrance. They’re so likable that I ran out of lies long ago for when someone asks after my musk perfume. Now, through gritted teeth, I simply have to tell them the truth. And that truth is I’m likely wearing one of the below perfumes.

    So before I change my mind on this, keep scrolling to shop the 17 best and most desirable musk fragrances that money can buy.

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    Shannon Lawlor

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  • LoveShackFancy Released a Fragrance Line (and It Smells Like Falling in Love)

    LoveShackFancy Released a Fragrance Line (and It Smells Like Falling in Love)

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    Lastly, we have the sweet and fruity addition to the trio, Forever In Love. “Forever In Love is your everyday scent. Your first love, your first kiss, your first brush with romance. It’s so open and optimistic, with gardenia, green pear and cedarwood,” explains Cohen. I first picked up on the vibrant green pear note before the scent gave way to white gardenia, Italian mandarin, jasmine, and of course, rose petals. The dry down revealed another unexpected, yet highly complimentary note—cedarwood. To me, of all the fragrances, the rose bud design featured on this bottle is the most reminiscent of the floral designs we love from LoveShackFancy.

    I’m absolutely in love with LoveShackFancy Beauty’s first trio of fragrances, and I can’t wait to see what they have in store for us in the next ten years. LoveShackFancy is truly a gift that keeps on giving. If you’re interested in discovering more from the brand, keep scrolling!

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    Maya Thomas

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  • All of the Most Expensive-Smelling Perfumes Have This Important Note in Common

    All of the Most Expensive-Smelling Perfumes Have This Important Note in Common

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    We love discussing perfume here at Who What Wear, and it’s no secret that popular olfactory notes like vanilla, rose, gardenia, and lily of the valley make up some of our favorite (and, historically, the most covetable) fragrances on the market. Another ultra-popular addition? Jasmine, which, along with rose, is considered a “foundation stone of perfumery.” In other words, almost every bottle of perfume you come across in this life will contain at least one or the other. 

    As it turns out, there are over 200 species of jasmine, and it’s widely credited for the inherent richness and intensity it can lend a fragrance. Of course, depending on the notes it’s paired with, jasmine can instantly transform into something verging on green and crisp or just as easily into something enveloping and musky. As an ode to the flower, we’ve found 10 of the best jasmine perfumes that smell beautiful, luxurious, and, yes, very expensive. (Because, hey, sometimes it’s the little things even if you’re just donning sweats for the day.) Keep scrolling for all of our jasmine-containing favorites plus some additional honorable mentions along the way. 

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    Erin Jahns

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