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Tag: Entrepreneurship

  • What if Women Entrepreneurs Actually Got Funding for Their Businesses? | Entrepreneur

    What if Women Entrepreneurs Actually Got Funding for Their Businesses? | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    We all have read dozens of articles on the lack of funding, support and resources for women entrepreneurs. And this year, the UN is reporting that the anticipated time to reach gender parity has increased to 300 years — partly due to the high toll the pandemic took on women in the workplace. From wages to leadership, the progress toward equality is going in the wrong direction.

    At the same time, there is a lot of excitement around the recent increase in the number of women investors who have entered the market and created funds dedicated to providing capital to women-led ventures. On the surface, this is excellent news. Looking more closely at the data shows that within this time timeframe, women entrepreneurs received less funding in 2022 than in 2021. It makes you wonder where all those new, women-led investment funds are putting their money.

    In addition to capital, women entrepreneurs need other resources. They need strong mentors. They need technology, active and influential networks and advocates, media coverage and supportive government policies.

    Imagine what a thriving community of women and men-led businesses our economy would have if we all had the same starting line. Imagine the economic engine we could unleash if women were given access to capital without bias. It has been proven repeatedly that women-owned or led businesses outperform the market. The first result of women’s businesses getting funded would be a significant increase in returns on investments by VC, banks, and other funding sources. Why do these financial institutions continue to invest 98% of their funds in underperforming businesses — those owned and controlled by all male structures?

    Related: Why Women Entrepreneurs Have a Harder Time Finding Funding

    Imagine if women-owned businesses had real access to government contracts without the thousand-and-one hoops we have to jump through just to be “qualified.” As a small sample: to be eligible to apply for federal contracts, women-owned businesses must complete a comprehensive certification process to prove that they are at least 51% women-owned. The certification process is time intensive and costs thousands of dollars annually. Yes, you need to pay to prove you are at a disadvantage. There is no process for men-led businesses to be considered for federal contracts. Therefore there is no cost to apply.

    The goal for government contracts awarded to certified women-owned businesses is 5% of total contracts. In the past three decades, that seemingly achievable goal has been reached only TWICE! Having BILLIONS of dollars in federal contract revenue would change the face of women-led businesses and allow them to reinvest in growing their companies, increasing their workforce, providing health and childcare to their employees, expanding their investment in current technology and untold other benefits to our economy and their lives.

    In 2021, the US government spent $637 billion on contracts. If we could even reach five percent of that, it would inject almost $32 billion into women-owned businesses — and re-energize the fastest-growing segment of small business in the US.

    Related: Women Entrepreneurs Need More Than Capital to Succeed. Here’s What They Also Want

    What if women-owned businesses had other resources that typically are leveraged by their male counterparts? Mentors, business networks and referrals play enormous roles in the success of a business. Consistent feedback from women business owners is that they struggle to find mentors and that many networks established for women entrepreneurs end up being costly to join. They also can be insular, with the group members trying to sell to one another rather than collaborating and expanding the overall customer base.

    Women are experts at building community. We couldn’t juggle our lives as deftly as we do without it. Expanding the number of strong, connected, active business networks to intentionally focus on bringing in women leaders would open the field. Let’s look at how networks operate and serve women business owners rather than the model of individualized coaching women to fit into established systems and processes. Coaching is great. We can all use it sometimes. But it won’t expand business networks and unleash amazing, creative and inclusive businesses.

    With a supportive structure, more women-owned or led businesses would grow and become visible in the larger economy, rather than being the “unicorn” everyone points to as proof that women have “arrived,” despite the ugly stats that undermine that argument every single time.

    What if corporations that pledged to set diversity, equity and inclusion (DEI) goals followed through and spent those funds on products and services procured from women-owned businesses? In 2019, 56% of Fortune 500 companies set DEI goals following the publicity of the #metoo movement. But less than 7% created a plan to follow through with those pledges. And there is no report on the actual dollars invested or progress made toward their goals.

    Today, women-owned businesses (after achieving the difficult and expensive required certifications) are invited to list their businesses on these large company vendor portals. Still, there is no tangible measurement of how much business is transacted with these certified companies. Corporations spend millions of dollars each year on gifting alone. If even a small percentage of that spend was directed toward women-owned businesses, it could have a meaningful impact on the health and longevity of those businesses with a real impact on their local communities.

    Related: The Top 10 Mistakes That Keep Women Entrepreneurs From Scaling to $1 Million

    Enough imagining. Let’s look at the data. The question posed is: What if capital and resources were directed to women-owned businesses? The answer is simple. Data for over 20 years illustrates that women-owned or led businesses outperform the market (AKA men-owned businesses). There is plenty of evidence that women-owned businesses invest more heavily back into their communities and their families, resulting in better community health and education for their children and families and more prosperity in their communities.

    Like many places in the world, the United States is facing a challenging economy. If we were to simply support the businesses that data tells us to outperform the overall market, it could jump-start a new cycle of growth and prosperity – and start moving us back in the right direction: toward equality.

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    Kate Isler

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  • Free Event | March 30: Solopreneur Office Hours with Terry Rice | Entrepreneur

    Free Event | March 30: Solopreneur Office Hours with Terry Rice | Entrepreneur

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    Running a one person business is challenging, but we’re here to help you. Tune in as our expert, Terry Rice, answers your most pressing questions.

    Running a one person business is challenging, but it doesn’t have to be confusing.

    In our new series, Office Hours for Solopreneurs with Terry Rice, you’ll get your most pressing business questions answered live while also learning from the challengees of your peers. Be sure to tune in on March 30th at 3 PM EST as he removes all the guesswork around pricing, personal branding, selling your services and more.

    Don’t miss out—register now!

    About the Speaker:

    Terry Rice is the Business Development Expert-in-Residence at Entrepreneur and host of the podcast Launch Your Business, which provides emerging entrepreneurs with the critical guidance needed to start a business. As the founder of Terry Rice Consulting he helps entrepreneurs make more money, save time and avoid burnout. He writes a newsletter about how to build your revenue and personal brand in just 5 minutes per week.

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  • How Entrepreneurship Can Help Teens Overcome Peer Pressure | Entrepreneur

    How Entrepreneurship Can Help Teens Overcome Peer Pressure | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Peer pressure is a common challenge that teenagers face as they navigate through adolescence. It can come in many forms, such as pressure to conform to societal norms or to engage in risky or negative behaviors. However, one effective way to help teens overcome these pressures is through entrepreneurship. Now, it’s important to understand not every teen has the entrepreneur DNA, but if you can convince your adolescent to take an interest in it, there will be lifelong benefits. In addition to teaching valuable business skills, teen entrepreneurship offers a sense of purpose and accomplishment that can help sway negative peer pressures.

    Let’s dive into some of the positives teenage entrepreneurship can have concerning peer pressure:

    Related: 6 Things to Consider When Starting a Business as a Teenager

    1. Critical thinking

    Developing entrepreneurial skills can help teenagers learn to make independent decisions and think critically. When teens take an interest in becoming entrepreneurs, there are many problems they must tackle creatively. With identifying problems comes developing solutions that typically directly impact the business. These skills are transferable to other areas of life, including how to respond to teen peer pressure. By learning to think independently and make decisions, teens are less likely to be influenced by negative peer pressure.

    2. Sense of purpose and accomplishment

    Another benefit of teen entrepreneurship is that it can provide a sense of purpose and accomplishment. As teenagers go down the path of starting their businesses, they develop a sense of ownership and pride in their work. Since passion is fueling them, they’re more inclined to not just “give up” but to push through and be solutions-oriented. Adopting an entrepreneurial mindset can help them develop a strong identity and purpose. When teenagers have a strong sense of purpose and accomplishment, they are less likely to feel the need to conform to peer pressure because they possess the confidence to say “no” and make their own decisions.

    3. Discover and pursue passions and interests

    Starting a business allows teens to discover and pursue their passions and interests. Having passions and something you’re looking forward to and are excited about builds confidence which can help them resist peer pressure. Teen entrepreneurship pushes internal limits and helps introverts become more extroverted, especially when seeking advice from mentors, advisors and other entrepreneurs. This can help them build positive relationships with adults and peers who share their interests and values.

    Related: 10 Things I Have Learned From Starting A Business As A Teen

    4. Leadership skills

    Starting a business can also help teens develop leadership skills. Teenage entrepreneurs face the challenges of self-management, people management, goal-setting and decision-making, which typically leads to lessons learned. They may use these abilities to become stronger and more influential leaders in other areas of their life. Possessing leadership abilities is a valuable asset for any future endeavor and one that may pave the way to financial freedom. When teenagers earn their own money through their creativity and decision-making, they understand the value of the dollar earned vs. the dollar spent — a great life-long valuable skill.

    5. Resilience and perseverance

    Entrepreneurship can help teens develop resilience and perseverance. Starting a business can be challenging, and teens may face setbacks and failures. However, these experiences can teach them to bounce back from adversity and keep going despite obstacles. This can be a valuable skill for navigating the challenges of adolescence and adulthood.

    Overall, entrepreneurship can be a powerful tool in helping teenagers overcome peer pressures and develop valuable skills for success in all areas of their lives. It teaches valuable skills such as independent decision-making, critical thinking and financial management. It provides a sense of purpose and accomplishment that can help teenagers resist negative peer pressure and become more receptive when you talk with your teens about peer pressure. Teenagers who become entrepreneurs gain not only valuable skills but also gain the confidence and resilience necessary to navigate the challenges of adolescence. So, what small project or business can you help persuade your adolescent to start?

    Here are some ideas for your teen:

    • Online reselling: Buy items at garage sales, thrift stores or online marketplaces, and resell them on platforms like eBay, Amazon or Poshmark.

    • Social media management: Offer social media management services to businesses needing help managing their accounts.

    • Pet-sitting or dog-walking: Start a pet-sitting or dog-walking service in your neighborhood.

    • Lawn care or landscaping: Offer services such as mowing lawns, trimming hedges or planting flowers to those in your community.

    • Tutoring or coaching: Offer tutoring or coaching services in a particular subject or sport to other students in your school or community.

    • Homemade crafts: Make and sell homemade crafts such as jewelry, accessories or home decor online on platforms like Etsy or eBay or at local craft fairs.

    Related: Meet 16 Teen Founders Who Are Building Big Businesses — and Making Big Money

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    Ryan Blivas

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  • 6 Things You Gain By Embracing Failure | Entrepreneur

    6 Things You Gain By Embracing Failure | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    While embracing failure does not necessarily guarantee success, it can improve your chances of success in the long run. By embracing failure, you can learn from your mistakes, adjust your approach and try again with more knowledge and experience.

    As an entrepreneur, I’ve had my fair share of failures. But I never entertained the thought to stop, nor did I doubt myself. I gave my previous efforts some thought, regrouped and tried again.

    The success rate of embracing failure depends on various factors, such as your attitude towards failure, the complexity of the task or goal and the level of effort and persistence applied. Some people may find that embracing failure leads to greater success because it helps them develop resilience and learn from their mistakes, while others may struggle to accept failure and become discouraged.

    Related: Why You Must Embrace Failure to Succeed in Business

    I’m an optimist through and through, so, most of the time, I believe that things are going to go well before giving any thought to the opposite. And when it doesn’t go as well as I believed it would, my thoughts are “oh well, now what do I do?” and “what can I do differently, or better?” Immediately throwing in the towel has never been my first thought. I want to learn from those mistakes and even build on them if I can.

    We all know who Stephen King is, and a lot of us are very familiar with one of his most notable pieces of work, the novel Carrie. Carrie was rejected 30 times before it was published. In his earlier years, King talks about submitting short stories to magazines beginning at the age of 16 and hanging the rejection slips on a nail until the slips were so heavy, he had to change the nail to a spike.

    Thomas Edison famously said, “I have not failed. I’ve just found 10,000 ways that won’t work.” Edison embraced the fact that everything he tried so far had not worked — and continued until he got it. That’s the key. Embrace, learn, and keep going.

    Failure is a natural part of the entrepreneurial journey: No entrepreneur has achieved success without experiencing failure along the way. Learning to embrace failure and learn from mistakes is crucial for any entrepreneur because failure is an inevitable part of the entrepreneurial journey. Most successful entrepreneurs have experienced failure at some point in their careers.

    Here are six reasons why embracing failure and learning from your mistakes is so important for entrepreneurs:

    1. Failure is a valuable learning experience

    When you fail, you have the opportunity to learn from your mistakes and figure out what went wrong. This has been something I’ve learned to embrace. Having this knowledge can help you make better decisions in the future and avoid making the same mistakes again. The more you fail, the more you learn, and the better equipped you become to deal with challenges in the future.

    Related: Why Learning From Mistakes Is an Invaluable Experience for Business Owners

    2. Failure builds resilience

    Entrepreneurship is a tough and challenging journey, and failure is a natural part of it. When you learn to embrace failure and bounce back from it, you build resilience and mental toughness, which are great qualities for success in any field. Without failure, you may not discover new opportunities or breakthroughs.

    3. Failure helps you take calculated risks

    If you’re not willing to take risks, you’ll never be able to achieve anything great. However, taking risks means that you may fail from time to time. Learning to embrace failure and learn from your mistakes will help you take calculated risks and make better decisions.

    4. Failure can lead to innovation

    Some of the greatest innovations in history have come as a result of failure. When something doesn’t work out the way you expected, you have the opportunity to think outside the box and come up with new and innovative solutions.

    5. Failure can make you more empathetic

    When you fail, you can develop a deeper sense of empathy for others who are going through a similar experience. This can help you build stronger relationships with your employees, customers and partners.

    Related: 10 Lessons About Failure That Every Entrepreneur Needs to Know

    6. Failure helps you to identify your weaknesses

    When you fail, you are forced to confront your weaknesses and areas where you need to improve. This self-reflection can help you to become more self-aware and develop strategies to overcome your weaknesses.

    In conclusion, learning to embrace failure and learn from your mistakes is essential for any entrepreneur who wants to succeed. By accepting failure as a natural part of the entrepreneurial journey, you’ll be better equipped to navigate the challenges and obstacles that come your way and ultimately achieve your goals. You’ll also develop resilience, learn valuable lessons, spark innovation, overcome fear and build a stronger team.

    Ultimately, our value and worth are not determined by our successes or failures, but by the self-worth we each possess as human beings.

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    Athalia Monae

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  • Ask Marc | Free Business Advice Session with the Co-Founder of Netflix | Entrepreneur

    Ask Marc | Free Business Advice Session with the Co-Founder of Netflix | Entrepreneur

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    The co-founder and first CEO of Netflix, Marc Randolph, has a personal mission to help entrepreneurs around the world achieve their dreams. He has mentored hundreds of early-stage entrepreneurs and helped seed dozens of successful tech ventures, and now he wants to help you.

    In our livestream series Ask Marc, you have the opportunity to ask Marc Randolph any of your most pressing business questions, from big-picture problems to in-the-weeds details, including:

    • How do you start a business on a small budget?
    • What’s the best way to raise funds?
    • What are the top actions a business should take to grow revenue?
    • What is the best way to find and hire the right talent?

    This is a remarkable opportunity to ask one of the most successful and innovative business leaders anything you want! Submit your questions now then join us on March 28th at 3 p.m. EST to hear your answers live.

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    Entrepreneur Staff

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  • Why Self-Reflection and Self-Awareness Are Vital Skills for Any Entrepreneur | Entrepreneur

    Why Self-Reflection and Self-Awareness Are Vital Skills for Any Entrepreneur | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    As an entrepreneur, two of the most important personality traits you must possess are self-reflection and self-awareness. Self-reflection and self-awareness are vital because they help entrepreneurs identify their strengths and weaknesses, understand their emotions and make informed decisions.

    With that, let’s explore why self-reflection and self-awareness are both necessary for entrepreneurs to lead their companies.

    Related: How to Get Un-Stuck: 10 Key Questions for Self-Reflection

    Why self-reflection and self-awareness are vital skills

    To begin with, self-reflection is essential for entrepreneurs because it allows them to identify their strengths and weaknesses. Self-reflection is a process of introspection and self-analysis that helps entrepreneurs examine their thoughts, feelings and behaviors. Through self-reflection, entrepreneurs can identify their areas of strength and weakness, which can help them make better decisions. For example, if an entrepreneur realizes that they struggle with public speaking, they can work on improving their public speaking skills to become a more effective leader.

    On the other end of the spectrum, self-awareness is crucial for entrepreneurs because it helps them understand their emotions and how they affect their decision-making. Self-awareness is the ability to recognize and understand your emotions, thoughts and behaviors. It enables entrepreneurs to make informed decisions that align with their values, goals and vision for their company. For instance, if an entrepreneur is aware that they tend to make impulsive decisions when under stress, they can develop strategies to manage their emotions better, such as taking breaks or practicing mindfulness.

    Entrepreneurs can lend to their growth mindset mentalities via self-reflection and self-awareness, which are essential for success. A growth mindset is the belief that one’s abilities and intelligence can be developed through hard work, dedication and perseverance. Entrepreneurs with a growth mindset are more likely to embrace challenges, learn from failure and persist in the face of adversity. They are also more open to feedback and willing to adapt to changing circumstances. Self-reflection and self-awareness can help entrepreneurs cultivate a growth mindset by encouraging them to reflect on their past experiences, learn from their mistakes and seek out opportunities for growth and learning.

    These important personality traits can also help entrepreneurs build strong relationships with their team members, customers and stakeholders. Entrepreneurs who are self-aware are more likely to understand and empathize with the needs and perspectives of others. This can help them build trust and rapport with their team members, which can improve communication, collaboration and productivity. In fact, entrepreneurs who are self-aware are more likely to listen to feedback from customers and stakeholders and use that feedback to improve their products or services.

    Entrepreneurs can also conquer burnout and lend to their mental well-being through self-reflection and self-awareness.

    Running a company can be stressful, and entrepreneurs may face multiple challenges and demands on their time and energy. Self-reflection and self-awareness can help entrepreneurs manage their stress levels and prevent burnout. By being aware of their emotions and needs, entrepreneurs can identify when they need to take a break, seek support from others or practice self-care. This can help them maintain their physical and mental health, which is essential for long-term success.

    Both self-reflection and self-awareness can help entrepreneurs lead with purpose and vision. Entrepreneurs who are self-aware are more likely to have a clear sense of their values, goals and vision for their company. This can help them make strategic decisions that align with their purpose and vision and communicate that purpose and vision to their team members, customers and stakeholders. When entrepreneurs lead with purpose and vision, they can inspire others to work towards a common goal and create a positive impact in their industry and society.

    Related: 12 Self-Awareness Exercises That Fuel Success

    How to become more self-aware through self-reflection

    Entrepreneurs can develop self-reflection and self-awareness through various practices, such as journaling, meditation, seeking feedback and engaging in regular self-assessment. They can also work with coaches or mentors who can provide them with insights, guidance and support in their leadership journey.

    Additionally, entrepreneurs can create a culture of self-reflection and self-awareness in their company by encouraging their team members to engage in these practices and providing them with resources and support.

    Here are five ways entrepreneurs can become more self-aware through self-reflection:

    1. Journaling: Writing down thoughts and feelings in a journal can help entrepreneurs gain insight into their emotions, beliefs and values. Journaling can also help entrepreneurs track their progress, identify patterns and set goals.

    2. Meditation: Practicing mindfulness meditation can help entrepreneurs cultivate self-awareness by bringing their attention to the present moment, observing their thoughts and feelings without judgment and developing a non-reactive mindset.

    3. Seeking feedback: Asking for feedback from trusted colleagues, mentors or coaches can help entrepreneurs gain an outside perspective on their strengths, weaknesses and blind spots. Feedback can also help entrepreneurs identify areas for improvement and set goals for personal and professional development.

    4. Engaging in self-assessment practices: Taking time to reflect on one’s experiences, achievements and challenges can help entrepreneurs identify their values, strengths, weaknesses and areas for growth. Self-assessment can also help entrepreneurs develop a growth mindset and learn from their mistakes.

    5. Practicing self-care: Prioritizing self-care activities such as exercise, healthy eating, adequate sleep and relaxation can help entrepreneurs manage their stress levels, improve their physical and mental health and increase their self-awareness. Self-care activities can also help entrepreneurs develop a more positive and resilient mindset, which is essential for effective leadership.

    Related: The Best Entrepreneurs Are Experts at Self-Improvement. Here’s How to Master That Skill.

    Leading with purpose and building a culture of helping others get to where they want to go, both professionally and personally, is a great way to not only reach your employees but retain them as well.

    By cultivating self-reflection and self-awareness, entrepreneurs can make informed decisions, learn from their experiences and adapt to changing circumstances. This can ultimately help them build a resilient and successful company that makes a positive impact in their industries and on society.

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    Michael Stagno

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  • How Entrepreneurs Can Win During Economic Downturns | Entrepreneur

    How Entrepreneurs Can Win During Economic Downturns | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    A couple of friends and I opened a very expensive business just five months before the pandemic shut down all in-person events in California: A 72,000 sq. foot gym for youth sports, AAU basketball and club volleyball.

    We invested seven figures to convert an empty furniture warehouse into a beautiful gym with 12 courts. And just as soon as we got most of the upcoming weekends for 2020 booked out and committed, the pandemic came, and our entire state shut down in-person events and youth sports. It was devastating. It took so much hard work to transform the space into a beautiful gym and get all the commitments and reservations for the upcoming year established, and it appeared to be a pending disaster for us.

    The longer the pandemic went on, the worse it looked for our new business. Our beautiful, new gym was empty and silent — a business we’d talked about creating together for nearly a decade. And it was going to disappear right from under us…

    Related: Tips on Surviving an Economic Downturn From a Serial Founder

    Be creative when times are difficult

    There was a moment where we turned despair into hope by jumping on a long Zoom call and deciding we wouldn’t get off the call until we had some good ideas to save the business. We talked about virtual sports training, but that didn’t seem to be profitable enough to pay the bills. After many hours of discussion, we came up with a creative idea to transform the sports facility into a tutoring center for children of “essential workers.” We found an obscure rule in California that would allow for in-person gatherings of students for tutoring and supervision if their parents were essential workers, and the kids would otherwise be left home alone for remote school.

    It seemed like a wild idea, but at that point, we were desperate and had to give it a shot. So, we bought a ton of desks and supplies and turned the gym into a place for kids to have some form of schooling and supervision. This pivot helped us serve our community in an amazing way and build a reputation of trust and leadership during a very tough time. And guess what … it was the key to helping us pay our bills and keep the lights on during a time when other sports businesses were closing their doors!

    There’s no greater feeling as a founder than going from barely surviving to succeeding and thriving! I’m happy to report that today we are thriving! Our gym is booked every weekend with tournaments and events for the upcoming year, and any night of the week, you can see that it’s filled to capacity with kids and teams training and playing sports. The takeaway lesson is that you’ve got to be creative when times are difficult. As an entrepreneur, you will face great challenges and will be forced to make tough decisions. When your back’s against the wall, what will you do? Will you innovate and adapt? Or will you turn off the lights and go home?

    You take unusual risks when you start your own business, and at any point in time, you could lose all that you’ve worked for. Uncertainty is what you signed up for. Recessions are always a threat, and the next unforeseen challenge is often just around the corner. Whether you’re brand new or a seasoned business owner, prepare to be tested. You and your team need to stay flexible and open yet committed to serving the clients and customers who need what you offer.

    Related: How to Recession-Proof Your Business

    Invest in yourself, your marketing and your team’s well-being

    During tough economic times, businesses typically cut back on spending and resources. However, that might be the exact opposite of what you should be doing. It might be better to invest in yourself, in your marketing and in your team’s well-being. Providing adequate resources and support for your team will keep them engaged and productive, which is critical during more uncertain times.

    For example, during the beginning of the Covid pandemic, the markets were down, our business revenue was down, and the outlook was very bleak. I called a team meeting to address our game plan and have an open discussion with everyone. They were no doubt concerned about potential pay cuts or layoffs. Instead, I took the opportunity to express my appreciation for their hard work, loyalty and dedication. We agreed to reduce our office working hours to give everyone more time for their families. I also gave them a pay raise, as everyone felt the pain of the pandemic and rising inflation. And we’ve kept those shortened, family-friendly office hours for three years and counting now!

    I used the extra time to write my first book, which reminded me of the importance of investing in ourselves and creating content to benefit those whom we serve. This decision to invest in employees over profits made a significant difference, and we were able to thrive and eventually grow during the downturn. Investing in yourself and your team’s well-being will more than pay for itself in the long run. We doubled down on our marketing and branding efforts to differentiate ourselves from competitors and decided to grow instead of hunkering down in survival mode.

    If you choose to utilize uncertain economic times to invest in your team and your clients, your relationships will grow that much stronger. You will build a reputation as someone who takes on challenges as a leader. Stay optimistic, make adjustments, be flexible and keep your people’s best interests at the core of your decision-making. Loyalty and success will follow as you’ll learn that you can weather any storm together.

    Related: How to Prepare Your Business For Economic Downturn

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    Chad Willardson

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  • Silicon Valley Bank collapse concerns founders of color

    Silicon Valley Bank collapse concerns founders of color

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    In the hours after some of Silicon Valley Bank’s biggest customers started pulling out their money, a WhatsApp group of startup founders who are immigrants of color ballooned to more than 1,000 members.

    Questions flowed as the bank’s financial status worsened. Some desperately sought advice: Could they open an account at a larger bank without a Social Security Number? Others questioned whether they had to physically be at a bank to open an account, because they’re visiting parents overseas.

    One clear theme emerged: a deep concern about the broader impact on startups led by people of color.

    While Wall Street struggles to contain the banking crisis after the swift demise of SVB — the nation’s 16th largest bank and the biggest to fail since the 2008 financial meltdown — industry experts predict it could become even harder for people of color to secure funding or a financial home supporting their startups.

    SVB had opened its doors to such entrepreneurs, offering opportunities to form crucial relationships in the technology and financial communities that had been out of reach within larger financial institutions. But smaller players have fewer means of surviving a collapse, reflecting the perilous journey minority entrepreneurs face while attempting to navigate industries historically rife with racism.

    “All these folks that have very special circumstances based on their identity, it’s not something that they can just change about themselves and that makes them unbankable by the top four (large banks),” said Asya Bradley, a board member of numerous startups who has watched the WhatsApp group grapple with SVB’s demise.

    Bradley said some investors have implored startups to switch to larger financial institutions to stymie future financial risks, but that’s not an easy transition.

    “The reason why we’re going to regional and community banks is because these (large) banks don’t want our business,” Bradley said.

    Banking expert Aaron Klein, a senior fellow in Economic Studies at the Brookings Institution, said SVB’s collapse could exacerbate racial disparities.

    “That’s going to be more challenging for people who don’t fit the traditional credit box, including minorities,” Klein said. “A financial system that prefers the existing holders of wealth will perpetuate the legacy of past discrimination.”

    Tiffany Dufu was gutted when she couldn’t access her SVB account and, in turn, could not pay her employees.

    Dufu raised $5 million as CEO of The Cru, a New York-based career coaching platform and community for women. It was a rare feat for businesses founded by Black women, which get less than 1% of the billions of dollars in venture capital funding doled out yearly to startups. She banked with SVB because it was known for its close ties to the tech community and investors.

    “In order to have raised that money, I pitched nearly 200 investors over the past few years,” said Dufu, who has since regained access to her funds and moved to Bank of America. “It’s very hard to put yourself out there and time after time — you get told this isn’t a good fit. So, the money in the bank account was very precious.”

    A February Crunchbase News analysis determined funding for Black-founded startups slowed by more than 50% last year after they received a record $5.1 billion in venture capital in 2021. Overall venture funding dropped from about $337 billion to roughly $214 billion, while Black founders were hit disproportionately hard, dropping to just $2.3 billion, or 1.1% of the total.

    Entrepreneur Amy Hilliard, a professor at the University of Chicago Booth School of Business, knows how difficult it is to secure financing. It took three years to secure a loan for her cake manufacturing company, and she had to sell her home to get it started.

    Banking is based on relationships and when a bank like SVB goes under, “those relationships go away, too,” said Hilliard, who is African American.

    Some conservative critics asserted SVB’s commitment to diversity, equity and inclusion were to blame, but banking experts say those claims were false. The bank slid into insolvency because its larger customers pulled deposits rather than borrow at higher interest rates and the bank’s balance sheets were overexposed, forcing it to sell bonds at a loss to cover the withdrawals.

    “If we’re focused on climate or communities of color or racial equity, that has nothing to do with what happened with Silicon Valley Bank,” said Valerie Red-Horse Mohl, co-founder of Known Holdings, a Black, Indigenous, Asian American-founded investment banking platform focused on the sustainable growth of minority-managed funds.

    Red-Horse Mohl — who has raised, structured and managed over $3 billion in capital for tribal nations — said most larger banks are led by white men and majority-white boards, and “even when they do DEI programs, it’s not a really deep sort of shifting of capital.”

    Smaller financial institutions, however, have worked to build relationships with people of color. “We cannot lose our regional and community banks,” she said. “It would be a travesty.”

    Historically, smaller and minority-owned banks have addressed funding gaps that larger banks ignored or even created, following exclusionary laws and policies as they turned away customers because of the color of their skin.

    But the ripple effects from SVB’s collapse are being felt among these banks as well, said Nicole Elam, president and CEO of the National Bankers Association, a 96-year-old trade association representing more than 175 minority-owned banks.

    Some have seen customers withdraw funds and move to larger banks out of fear, even though most minority-owned banks have a more traditional customer base, with secured loans and minimal risky investments, she said.

    “You’re seeing customer flight of folks that we’ve been serving for a long time,” Elam said. “How many people may not come to us for a mortgage or small business loan or to do their banking business because they now have in their mind that they need to bank with a bank that is too big to fail? That’s the first impact of eroding public trust.”

    Black-owned banks have been hit the hardest as the industry consolidates. Most don’t have as much capital to withstand economic downturns. At its peak, there were 134. Today, there are only 21.

    But change is on the way. Within the last three years, the federal government, private sector and philanthropic community have invested heavily in minority-run depository institutions.

    “In response to this national conversation around racial equity, people are really seeing minority banks are key to wealth creation and key to helping to close the wealth gap,” Elam said.

    Bradley also is an angel investor, providing seed money for a number of entrepreneurs, and is seeing new opportunities as people network in the WhatsApp group to help each other remain afloat and grow.

    “I’m really so hopeful,” Bradley said. “Even in the downfall of SVB, it has managed to form this incredible community of folks that are trying to help each other to succeed. They’re saying, ‘SVB was here for us, now we’re going to be here for each other.’”

    ____ Stafford, based in Detroit, is a national investigative race writer for the AP’s Race and Ethnicity team. Follow her on Twitter: https://twitter.com/kat__stafford. Savage reported from Chicago and is a corps member for the Associated Press/Report for America Statehouse News Initiative. Report for America is a nonprofit national service program that places journalists in local newsrooms to report on undercovered issues.

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  • Silicon Valley Bank collapse concerns founders of color

    Silicon Valley Bank collapse concerns founders of color

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    In the hours after some of Silicon Valley Bank’s biggest customers started pulling out their money, a WhatsApp group of startup founders who are immigrants of color ballooned to more than 1,000 members.

    Questions flowed as the bank’s financial status worsened. Some desperately sought advice: Could they open an account at a larger bank without a Social Security Number? Others questioned whether they had to physically be at a bank to open an account, because they’re visiting parents overseas.

    One clear theme emerged: a deep concern about the broader impact on startups led by people of color.

    While Wall Street struggles to contain the banking crisis after the swift demise of SVB — the nation’s 16th largest bank and the biggest to fail since the 2008 financial meltdown — industry experts predict it could become even harder for people of color to secure funding or a financial home supporting their startups.

    SVB had opened its doors to such entrepreneurs, offering opportunities to form crucial relationships in the technology and financial communities that had been out of reach within larger financial institutions. But smaller players have fewer means of surviving a collapse, reflecting the perilous journey minority entrepreneurs face while attempting to navigate industries historically rife with racism.

    “All these folks that have very special circumstances based on their identity, it’s not something that they can just change about themselves and that makes them unbankable by the top four (large banks),” said Asya Bradley, a board member of numerous startups who has watched the WhatsApp group grapple with SVB’s demise.

    Bradley said some investors have implored startups to switch to larger financial institutions to stymie future financial risks, but that’s not an easy transition.

    “The reason why we’re going to regional and community banks is because these (large) banks don’t want our business,” Bradley said.

    Banking expert Aaron Klein, a senior fellow in Economic Studies at the Brookings Institution, said SVB’s collapse could exacerbate racial disparities.

    “That’s going to be more challenging for people who don’t fit the traditional credit box, including minorities,” Klein said. “A financial system that prefers the existing holders of wealth will perpetuate the legacy of past discrimination.”

    Tiffany Dufu was gutted when she couldn’t access her SVB account and, in turn, could not pay her employees.

    Dufu raised $5 million as CEO of The Cru, a New York-based career coaching platform and community for women. It was a rare feat for businesses founded by Black women, which get less than 1% of the billions of dollars in venture capital funding doled out yearly to startups. She banked with SVB because it was known for its close ties to the tech community and investors.

    “In order to have raised that money, I pitched nearly 200 investors over the past few years,” said Dufu, who has since regained access to her funds and moved to Bank of America. “It’s very hard to put yourself out there and time after time — you get told this isn’t a good fit. So, the money in the bank account was very precious.”

    A February Crunchbase News analysis determined funding for Black-founded startups slowed by more than 50% last year after they received a record $5.1 billion in venture capital in 2021. Overall venture funding dropped from about $337 billion to roughly $214 billion, while Black founders were hit disproportionately hard, dropping to just $2.3 billion, or 1.1% of the total.

    Entrepreneur Amy Hilliard, a professor at the University of Chicago Booth School of Business, knows how difficult it is to secure financing. It took three years to secure a loan for her cake manufacturing company, and she had to sell her home to get it started.

    Banking is based on relationships and when a bank like SVB goes under, “those relationships go away, too,” said Hilliard, who is African American.

    Some conservative critics asserted SVB’s commitment to diversity, equity and inclusion were to blame, but banking experts say those claims were false. The bank slid into insolvency because its larger customers pulled deposits rather than borrow at higher interest rates and the bank’s balance sheets were overexposed, forcing it to sell bonds at a loss to cover the withdrawals.

    “If we’re focused on climate or communities of color or racial equity, that has nothing to do with what happened with Silicon Valley Bank,” said Valerie Red-Horse Mohl, co-founder of Known Holdings, a Black, Indigenous, Asian American-founded investment banking platform focused on the sustainable growth of minority-managed funds.

    Red-Horse Mohl — who has raised, structured and managed over $3 billion in capital for tribal nations — said most larger banks are led by white men and majority-white boards, and “even when they do DEI programs, it’s not a really deep sort of shifting of capital.”

    Smaller financial institutions, however, have worked to build relationships with people of color. “We cannot lose our regional and community banks,” she said. “It would be a travesty.”

    Historically, smaller and minority-owned banks have addressed funding gaps that larger banks ignored or even created, following exclusionary laws and policies as they turned away customers because of the color of their skin.

    But the ripple effects from SVB’s collapse are being felt among these banks as well, said Nicole Elam, president and CEO of the National Bankers Association, a 96-year-old trade association representing more than 175 minority-owned banks.

    Some have seen customers withdraw funds and move to larger banks out of fear, even though most minority-owned banks have a more traditional customer base, with secured loans and minimal risky investments, she said.

    “You’re seeing customer flight of folks that we’ve been serving for a long time,” Elam said. “How many people may not come to us for a mortgage or small business loan or to do their banking business because they now have in their mind that they need to bank with a bank that is too big to fail? That’s the first impact of eroding public trust.”

    Black-owned banks have been hit the hardest as the industry consolidates. Most don’t have as much capital to withstand economic downturns. At its peak, there were 134. Today, there are only 21.

    But change is on the way. Within the last three years, the federal government, private sector and philanthropic community have invested heavily in minority-run depository institutions.

    “In response to this national conversation around racial equity, people are really seeing minority banks are key to wealth creation and key to helping to close the wealth gap,” Elam said.

    Bradley also is an angel investor, providing seed money for a number of entrepreneurs, and is seeing new opportunities as people network in the WhatsApp group to help each other remain afloat and grow.

    “I’m really so hopeful,” Bradley said. “Even in the downfall of SVB, it has managed to form this incredible community of folks that are trying to help each other to succeed. They’re saying, ‘SVB was here for us, now we’re going to be here for each other.’”

    ____ Stafford, based in Detroit, is a national investigative race writer for the AP’s Race and Ethnicity team. Follow her on Twitter: https://twitter.com/kat__stafford. Savage reported from Chicago and is a corps member for the Associated Press/Report for America Statehouse News Initiative. Report for America is a nonprofit national service program that places journalists in local newsrooms to report on undercovered issues.

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  • A Look Back at Women’s Entrepreneurship Over the Last 35 Years — and How We Can Change the Future for Women Business Owners | Entrepreneur

    A Look Back at Women’s Entrepreneurship Over the Last 35 Years — and How We Can Change the Future for Women Business Owners | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    With Women’s History Month upon us, it’s important that we honor, celebrate and recognize the impacts women entrepreneurs make across the business world. Women business leaders play an essential role in their local communities, our economy and the world at large. They serve as a vital part of the world’s economic engine and empower the next generation of women to reach their goals as entrepreneurs.

    Women made strides toward equality and advanced their mark on business in 1988 when The Women’s Business Ownership Act was passed. This act, which was supported by the National Association of Women Business Owners (NAWBO), was created to address the needs of women by eliminating lending practices by banks that made business ownership more difficult for women than men.

    This year, as we celebrate the 35th anniversary of The Women’s Business Ownership Act as well as Women’s History Month, it’s important to pay respect and acknowledge our history and recognize its impact on the present. There is still work to be done as we can pave the way for a successful generation of future women leaders and entrepreneurs.

    Related: 7 Practical Ways to Celebrate and Support Women Entrepreneurs

    A look back at women’s entrepreneurship over the last 35 years

    More than three decades ago, the process to start a business changed for the better for women. The Women’s Business Ownership Act was passed and empowered women entrepreneurs across the country to pursue their business goals. Prior to its passage, women business owners were required to have a man related to them as a co-signer on their business loans. The act helped reduce discrimination based on gender and allowed women to access capital to start a new business or fund their existing business.

    There has been a significant increase in women-owned businesses since that milestone event. A few years after its passage, the number of women-owned businesses in the U.S. reached 6.4 million in 1992 — this represented one-third of all domestic firms and 40% of all retail and service firms, according to the United States Census. As of 2019, the number of women-owned businesses has doubled to nearly 13 million (representing 42% of all U.S. businesses), and a 2022 study showed that over the past three years, the number of women entrepreneurs grew by 48% year-over-year, which outpaced their male counterparts by 22%.

    Related: The Challenges in Getting Funding for Women and Minority-Owned Businesses, and How to Solve Them

    How we change the future for women business owners

    Though we’ve made great strides over the last 35 years, women continue to face greater challenges than their male counterparts — for example, access to capital remains a critical issue for women and minority business owners. According to Bank of America’s 2022 Women and Minority Business Owner Spotlight, nearly one-third of women business owners do not believe that women will ever have equal access to capital, and for those who do, they believe on average it will take nine years to achieve equal access. Clearly, we still have much progress to achieve.

    To help overcome the disparity in access to capital, women need support and resources to navigate the capital landscape and identify potential sources of funding, such as equity, debt and grant capital. Banks have a responsibility to provide accessible capital solutions. There are a number of resources available right now that many women business owners don’t know about. For example, in 2021 Bank of America launched the Access to Capital Directory for Women Entrepreneurs to help connect women to organizations that provide funding for women-owned businesses. Additionally, the Bank of America Institute for Women’s Entrepreneurship at Cornell provides the opportunity for women to earn a certificate in business from the Ivy League university. The bank has also recently launched a public marketplace to support and showcase women-owned businesses that participate in programs to drive women’s entrepreneurship.

    Mentorship can also make a considerable difference in your professional growth. Over the years, I’ve learned the importance and value of this, both as a mentor and a mentee, and how much more can be achieved when you pay it forward and help lift other women up. This can be done through providing programs and materials, serving as a confidant to a peer or encouraging women to look into new, educational resources.

    Related: 3 Strategies for Women Entrepreneurs to Overcome Common Hurdles in Business

    Education will continue to be key as women work to achieve full equality in business. Whether it’s learning about business tactics or how to apply for grants, women must use every available resource to enhance their knowledge and reach as they begin their business endeavors. Through collaboration with fellow women and business partners, they can enhance efficiency, strengthen financial knowledge and deploy their creativity that takes their businesses to unseen levels of new success.

    Many women business owners face challenges daily, but they continue to overcome adversity and remain dedicated — as we’ve observed over the last 35 years. I have especially seen this in my personal and professional life. We have a lot to celebrate, but I am even more excited and exhilarated to see what we accomplish in the next 35 years.

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    Sharon Miller

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  • How to Become a Successful Authorpreneur | Entrepreneur

    How to Become a Successful Authorpreneur | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    You’re nestled in a bustling café, surrounded by the delicious aroma of freshly brewed coffee, the melody of clacking keyboard keys and the rush of your imagination flowing like waves crashing in an ocean. Whether you’re in an East London café by the canal, the Tuscan hills or a garden center café in Maui, Hawaii, you can work from anywhere in the world, your writing venture all the while supporting what you want to get out of life. If this sounds appealing, keep on reading.

    How do you make this dream a reality? The answer may be in the captivating realm of authorpreneurs.

    Writing a novel and transforming it into a thriving business can be both thrilling and intimidating. But anything can be possible with a passion for writing anywhere in the world and the drive to bring your publishing vision to life. So, let’s embark on this journey together and explore some strategies for achieving success as a novelist and an entrepreneur. The thrilling moment arrives when these two facets — writing and building a business — merge and blend, enabling you to become a successful authorpreneur.

    Related: Authorpreneurs: You Need to Do This Before You Write Your Book

    Becoming the storyteller, the novelist

    First, we need to write a book. Easier said than done, right? But it can be, simply because we all have interesting stories to share and our creative imagination that can be explored. Therefore, seeing the trail of the ink on paper or hearing the melodic sound of the keyboard is far better than pondering. Start writing those words. Here are three key areas that might help you start as a novelist.

    1. Unearth your unique voice:

    This means letting go of your fears and allowing your creativity to run wild. Write about what matters for you, what ignites the fire in your soul. We all have a unique voice; discover yours — the one that sets you apart from everybody else.

    2. Embrace learning and growing:

    There isn’t such a thing as “the best formula” when writing a book, but there is a form or structure that could help you start. So much literature has been written on storytelling and writing crafts, including courses and seminars you can attend. Being a voracious reader is a must, and it is so much fun to learn, research, broaden your knowledge and enjoy creating characters and scenes. I attended a four-day story crafting seminar a few months ago and will join a weeklong writing retreat in Italy this year. The learning never ends.

    3. Make writing a continuous improvement process:

    Writing a novel should be viewed as a marathon, not a sprint, requiring perseverance and determination to build strength and improve with each step. Tenacity is no less important than talent — perhaps more significant for success. Talent alone will not write that book, but perseverance will push you to expand your horizons and allow you to gain valuable experience.

    Related: 7 Common Obstacles Aspiring Authors Face — and How to Overcome Them

    Becoming the authorpreneur

    So, you authored a riveting novel, but now it needs to connect with its readers. Self-publishing is indeed a business; consider upfront costs such as editing, cover design, website development, marketing and more.

    Here are three key areas that will help you as authorpreneurs.

    1. Master the business of self-publishing:

    Writing is just one facet of being a successful authorpreneur. You must also thoroughly understand the publishing industry and determine how to publish your book. I learn from successful self-publishing authors, my husband being one. I also combine years of business acumen with improving my book publishing journey.

    There are workshops and a vast network of self-publishing authors and industry professionals to help you gain the knowledge and skills necessary to succeed. I am joining a self-publishing seminar in London and another in Las Vegas this year. The learning never ends, and it is undoubtedly exhilarating.

    2. Visualize a roadmap:

    As with any other business, having a plan and clarity of what’s ahead helps me to assess my capacity and supports how I manage my time. Having a roadmap helps as I have my annual goals and a high-level plan for the next three years. It is my big picture. I might derail here and there, but that is also part of the journey. Life happens; coffee helps.

    3. Have a marketing plan:

    While publishing your first book is undoubtedly a great accomplishment, subsequent books can pave the way to see you become a successful authorpreneur. However, even if your book is exceptional, effective marketing is still necessary so that your story reaches its readers.

    Get social media working for you, and learn from unconventional success stories. Publishing one book will be great, but your second or third book will illuminate your path to becoming a successful authorpreneur.

    Related: How to Become an Entrepreneur – 8 Tips to Get Your Business Going, Even if You Don’t Know Where to Start

    From dreams to books on shelves and beyond

    The journey of a first-time novelist and entrepreneur is an exciting and fulfilling adventure. With dedication and a willingness to embrace a new path, it can lead to beautiful possibilities. So, grab your pen, laptop and coffee cup, and start writing your success story.

    Picture this: You are sitting at a table behind impressive piles of books, and your fans are lining up to get their autographed copies. Imagine the possibilities open to you as you pen your next book somewhere around the world that you always dreamed of going.

    Drumroll, please; you’ve now entered the fascinating world of being a nomadic authorpreneur.

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    Gulcan Telci, MBA

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  • Free Event | March 16: Solopreneur Office Hours with Terry Rice | Entrepreneur

    Free Event | March 16: Solopreneur Office Hours with Terry Rice | Entrepreneur

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    Running a one person business is challenging, but we’re here to help you. Tune in as our expert, Terry Rice, answers your most pressing questions.

    Running a one person business is challenging, but it doesn’t have to be confusing.

    In our new series, Office Hours for Solopreneurs with Terry Rice, you’ll get your most pressing business questions answered live while also learning from the challengees of your peers. Be sure to tune in on March 16th at 3 PM EST as he removes all the guesswork around pricing, personal branding, selling your services and more.

    Don’t miss out—register now!

    About the Speaker:

    Terry Rice is the Business Development Expert-in-Residence at Entrepreneur and host of the podcast Launch Your Business, which provides emerging entrepreneurs with the critical guidance needed to start a business. As the founder of Terry Rice Consulting he helps entrepreneurs make more money, save time and avoid burnout. He writes a newsletter about how to build your revenue and personal brand in just 5 minutes per week.

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  • 5 Critical Questions You Must Answer to Master an Entrepreneurial Mindset | Entrepreneur

    5 Critical Questions You Must Answer to Master an Entrepreneurial Mindset | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Successful entrepreneurs are a special breed. They are maestros. They are innovators. And they are tenacious. The best of these business leaders understand how to drive sales, lead their teams and orchestrate growth. Perhaps not surprisingly, many entrepreneurs share common traits that position them well for both business and personal success. These qualities relate to having the right mindset, skillset and activity — topics often discussed in TAB board meetings. Out of the three, mindset is square one for business acceleration but ironically is also what usually keeps us from achieving our goals.

    An entrepreneur’s strong and positive mindset really is one of the biggest drivers of business success. But what does a strong mindset really mean? The obvious answer includes drive, attitude and maybe even a good dose of stubbornness. But a truly winning mindset requires something more.

    It demands self-reflection.

    To assess your own mindset — both as a business owner and in your personal life — ask yourself these five key questions:

    1. How committed am I?

    Commitment is the act of binding yourself in mind and spirit to a goal or course of action. But let’s be clear, having a goal is not the same as being committed to accomplishing it. A goal is something that you want to achieve, while commitment is the inner drive that will get you there.

    Commitment is also notoriously difficult to gauge. Setting goals and working toward them are standard visions for most entrepreneurs, but what is your threshold for overcoming hiccups, roadblocks and dealbreakers along the way?

    A key component of commitment is smart planning. Don’t just envision success, strategize how you are going to overcome all those inevitable obstacles along the way.

    Related: The Power of Your Own Personal Vision

    2. Do I believe in what I am doing?

    Many entrepreneurs launch their businesses based on some combination of personal expertise and market viability. But more and more, business leaders are being driven by their passion. Perhaps that passion is related to adding important products or services to the marketplace. It might manifest itself as contributing to the public good. Or maybe a business owner is energized by innovation and futurism.

    The specific catalyst for launching your business is far less relevant than your innate belief in the importance of what you are doing. By infusing meaning and purpose beyond financial objectives into your business and mission, you substantially enhance your entrepreneurial mindset.

    Related: Business Owners, Put On Your Own Oxygen Mask First

    3. Do I believe in myself?

    Self-confidence is such a central part of the winning mindset of an entrepreneur. Believing in one’s own ability to create, run and grow a business takes a lot of chutzpah. But it is important not to confuse boldness with fearlessness – and a good dose of fear is actually good. An entrepreneur’s ability to transform personal fear into positive action empowers them to be better business leaders. Self-trust enables you to take calculated risks, allows you to learn from your failures, and allows you to leverage your talents to achieve your goals. If you struggle with self-doubt and have ambitions for entrepreneurship, now is probably a good time to work on improving your confidence. It starts with recognizing your strengths, valuing your talents and trusting your capabilities to make smart decisions.

    4. Do I see setbacks as failures or opportunities to learn?

    While never an easy pill to swallow, entrepreneurs do actually learn more from their failures than from their successes. Henry Ford’s first automobile manufacturing business went bankrupt prior to his launching of the Ford Motor Company. Walt Disney’s first cartoon was a flop. And perhaps most infamously, Steve Jobs was fired from Apple. Of course, he was subsequently rehired and went on to mastermind Apple’s meteoric rise to become the largest public company in the history of the world.

    The point is that setbacks, even at the grandest scale, are often the sparks that set innovation and self-resolve into motion. Failure coupled with inquisitiveness can serve as a masterclass for entrepreneurs on what worked, what didn’t work and what is the best path forward.

    Related: Dealing Well With Setbacks Is Just as Important as Taking Advantage of Opportunities

    5. Do I have a fixed mindset or a growth mindset?

    Having the right mindset is essential to becoming the business leader you want to be. A fixed mindset is a limiting belief system that presumes talent, intelligence and the right path forward are rigid and unforgiving. This mentality can be debilitating for entrepreneurs and the success of their organizations. Think of all those times you have heard a business owner say, “It is just how we have always done it here.” Where are they now?

    Related: Why a Growth Mindset is Essential to Success and How to Shift Your Mindset

    On the other hand, business owners with a growth mindset are open to innovation, change and overcoming challenges. They believe talent can be developed through experience and training. Entrepreneurs with a growth mindset tend to be lifelong learners. They are innovators in their own sectors and throughout their industry at large. A growth mindset is indeed almost a prerequisite for success.

    Take some time to reflect on these important mindset-related questions and how they apply to you. By the very nature of delving into the topic and doing a little self-discovery, you almost certainly qualify as having a growth mindset and are that much closer to becoming the business owner you want to be.

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    Jason Zickerman

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  • Should Your Business Launch an NFT? Here Are 4 Things You Need to Know. | Entrepreneur

    Should Your Business Launch an NFT? Here Are 4 Things You Need to Know. | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In 2021, non-fungible tokens (NFTs) came out of what seemed like nowhere to rack up almost $41 billion in sales. This explosive growth combined with its buzzy reputation might understandably lead startup leaders to wonder, is the NFT a smart growth opportunity for a young business, or just a flash in the pan that will only get you burned?

    After that initial explosion of buzz around NFTs, the market suffered a sales volume decrease as Ethereum, the cryptocurrency many NFTs are based on, dropped in value. With the NFT market now beginning to stabilize as the outlook of Ethereum becoming cheaper to mine appears positive, it’s easier to get a real answer to the question of whether to delve into NFTs.

    Related: The Inception of Digital Assets and Growth of NFTs

    Meanwhile, one of the market’s major weak spots — its serious energy inefficiency — is also set to be fixed in the near future, removing one more obstacle to growth. In other words, strong indications point to NFTs continuing to flourish in the foreseeable future. But do they make sense for your fledgling brand?

    The NFT marketplace opportunities are expanding

    In many ways, NFTs are just getting started. New marketplaces will continue to pop up, making it easier to pay for NFTs with fiat currency. Metaverses and video games will start to take full advantage of NFTs, selling transferrable avatars and in-game items to players that they can truly call their own.

    With the right approach, you have an opportunity to tap into a steadily growing, tech-savvy global audience that’s willing to purchase digital products that come with residual royalties built into the blockchain contract. However, that doesn’t mean entering the NFT market is an automatic slam dunk for every business.

    Despite its trendy reputation, an NFT isn’t a magic money maker. Like any product, it requires proper marketing, a thorough business plan encompassing the costs and risks involved and a dependable team behind it all. Launching an NFT also requires a thorough understanding of where it fits into your overall company vision. Here are some considerations as you ponder your decision regarding NFTs:

    1. Educate yourself on the behind-the-scenes aspects

    Before you get involved in this space, you need to start with a solid understanding of blockchain technology and NFTs. Plenty of resources are available to help you learn the ins and outs of the technology. NFTNow is a solid place to start.

    Related: How Blockchain Technology Is Changing the World From the Metaverse to NFTs

    After you understand the process behind an NFT, you should also give yourself a practical education. Create a simple “test NFT” that you can sell to a friend or colleague for $1. Go through the entire process and see whether it’s something you can see yourself and your customers repeating enough to generate a viable business line. Having a basic understanding of the process, along with the knowledge of how and why NFTs increase and decrease in value, will help you determine whether getting involved in the NFT space is the right fit for you.

    2. Decide if a potential NFT has actual value to your customers

    In some ways, the popularity of the NFT isn’t all that different from the mobile app craze of the past decade. As a software engineer, I was approached by a lot of people who were under the impression that if they just had a mobile app, they could become the next Mark Zuckerberg overnight.

    In most cases, the mobile apps they wanted to build would work just the same — or even better — on a mobile browser. For these entrepreneurs, building an app would just mean wasting money on something their business didn’t need and their users didn’t want. Today, plenty of entrepreneurs are making this same mistake with NFTs.

    Don’t create NFTs in the hopes that you’ll generate buzz for your business; launch an NFT collection only if you’re serious about staying in the marketplace long-term and if you believe your collection has a unique value that NFT buyers will emotionally resonate with. Ask yourself whether you see a third party wanting to buy your NFT from a buyer as a resale. If the answer is no, then it doesn’t belong on the market.

    Related: Make Your Brand a Household Name Using the Power of NFTs

    3. Assess all the costs for launching an NFT

    While it’s true that you might be able to mint and list an NFT at a cost of $100–$700, that doesn’t necessarily represent the true cost of launching a successful NFT.

    If your current consumer base consists of people who love old-fashioned art and collectibles, for instance, you may have to enlist the help of experts to reach a new, younger demographic of NFT enthusiasts. This can easily turn into a marketing budget of up to $30,000 (or even more) just to get you started with proper brand creation, storytelling and creative direction. Make sure you’re factoring in all these costs when deciding whether your launch will be truly worth it.

    4. Build a following and then launch an NFT — not the other way around

    NFTs should not be viewed as an “if you build it, they will come” technology. You need to make sure you have a robust audience who will want to buy what you’re selling. NFTs are still in their relative infancy, and that means that entering this new market means taking on a certain amount of risk. But it means that there is still so much more room to grow.

    While art has been the major focus of the NFT market thus far, plenty of other applications are only just being explored. Platforms such as Decentraland, for example, are using blockchain technology and NFTs to build a whole virtual world — all owned by the people using it.

    NFTs offer a world of potential, and it will be forward-thinking entrepreneurs who help bring that potential to fruition. However, it’s not enough to want to be one of these entrepreneurs. You need to have a plan and a vision that makes sense within the market. Otherwise, you will end up getting burned after all.

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    Gideon Kimbrell

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  • Why More Founders Should Think Like Hackers | Entrepreneur

    Why More Founders Should Think Like Hackers | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Who would know better about protecting a complex system from exploitation than a gifted hacker tasked with destroying it?

    That is how the now decades-old cottage industry of white-hat hackers continues to thrive across sectors in tech development. For those unfamiliar, a “white hat” refers to an ethical security hacker, typically hired by companies or governments to identify security vulnerabilities in a system or software. These hackers operate under the owner’s consent to test out many attacks against programs or even entire infrastructures to uncover potential exploitations before someone more nefarious reaches it.

    Despite its legal ambivalence, white hats are still commonly used as a high-intensity stress test, specifically in cybersecurity. More recently, “white hat” has become a marketing term used to launch products created by individuals with a past in more unscrupulous hacking circles —repurposing their skills to create a product or program of superior, “hacker-proof” quality.

    Related: Be Afraid! 8 New Hacks From the Black Hat Conference That Should Scare You.

    But the concept of a white hat or products created by a benevolent troublemaker has fallen out of style in many mainstream fields of tech development. Now, any tech entrepreneur is a free agent to whichever tech trend happens to be in vogue, and “disruptors” is a hollow buzzword deployed by startup marketing teams.

    Just look at how many projects and funds have pivoted back to AI now that the industry is reaching new heights of innovation and adoption. Trends drive funding and growth in any industry, but it becomes increasingly apparent when leading funds and investors radically change the projects they back, and every other accelerator follows suit to ride a wave. It creates an environment where worthy projects might miss out on valuable funding or attention because their industry isn’t in a trendy tech investment listicle.

    With that in mind, do entrepreneurs and investors have the wrong mindset when exploring certain tech sectors?

    Part of the charm of white hat security comes from adopting a new perspective on a seemingly taboo or illicit part of tech culture and communities. It’s a real-life example of keeping your friends close but your enemies closer. But with so many tech entrepreneurs and VCs chasing trends, it’s harder for other parts of tech to escape being overlooked.

    Some might argue the taboo parts of tech culture have nothing that might benefit mainstream adoption. This argument is understandable, considering how underground tech fixtures are either built to be exploitative or harnessed for unsavory purposes. Reframing fringe developments for other uses may look like an endorsement or put projects in a morally grey area.

    That being said, tech entrepreneurs and investors historically don’t have a problem with being in the grey when it comes to backing projects or entire sectors. Case in point: Bitcoin and crypto, in general, were perceived as a tool for overtly criminal activity, such as buying drugs on the dark web.

    Related: Why 2023 Might Be The Year of the Crypto Underdog

    The dark web is probably one of the murkiest parts of the internet, yet many everyday users don’t actually understand what it entails. The dark web allows private computer networks to communicate and transact completely anonymously by hosting internet content through highly-guarded overlay networks that can only be accessed through specific software or authorization. This kind of technology could be highly beneficial if it wasn’t infamously associated with terrorism, child exploitation and other forms of violence.

    Polls repeatedly show Americans don’t like government and corporate surveillance. And even Westerners who aren’t as concerned about companies like Meta and Google tracking their internet activity understand the value censorship resistance offers activists and journalists seeking to share information under totalitarian regimes.

    But most entrepreneurs wouldn’t even consider repurposing the dark web’s technological underpinnings due to its reputation. A white-hat mentality, for example, could be enormously beneficial in trying to keep the good in the dark web while finding ways to mitigate or even eliminate the bad.

    tomi, an anonymous project that claims to be led by crypto-industry leaders, has taken this approach in building its own alternative internet network. The idea is to ensure the free flow of information without government or corporate surveillance and prevent violence and illicit activity via tomiDAO, its community-led governance model.

    Related: The Metaverse Might Not Be Relevant Anymore, But AR Will Still Transform Industries

    Even AI has already been utilized for disreputable purposes. AI-based facial recognition has landed companies in hot water for illegal usage, not to mention the controversy caused by deepfakes and data privacy being compromised by generative AI. Yet there are few convincing arguments to completely abandon AI for benevolent reasons because it’s being used for dubious purposes.

    Innovation can often come from the most unlikely places, but adopting a trend-focused or narrow-minded approach to tech development will cause entire sectors to be discarded or pushed further to the sidelines. If we want to see more white hat-style development that creates the most interesting and generous tech products possible, it will require entrepreneurs and investors to shift their perspective. While not every seedy sector of tech has a hidden treasure trove of use cases waiting to be discovered, it would be worthwhile to look at the perimeter to at least examine how certain technologies can be used to benefit everyone.

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    Ariel Shapira

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  • China sets this year’s economic growth target at ‘around 5%’

    China sets this year’s economic growth target at ‘around 5%’

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    BEIJING — China’s government announced plans for a consumer-led revival of the struggling economy as its legislature opened a session Sunday that will tighten President Xi Jinping’s control over business and society.

    Premier Li Keqiang, the top economic official, set this year’s growth target at “around 5%” following the end of anti-virus controls that kept millions of people at home and triggered protests. Last year’s growth in the world’s second-largest economy fell to 3%, the second-weakest level since at least the 1970s.

    “We should give priority to the recovery and expansion of consumption,” Li said in a speech on government plans before the ceremonial National People’s Congress in the Great Hall of the People in central Beijing.

    The full meeting of the 2,977 members of the NPC is the year’s highest-profile event but its work is limited to endorsing decisions made by the ruling Communist Party and showcasing official initiatives.

    This month, the NPC is due to endorse the appointment of a government of Xi loyalists including a new premier after the 69-year-old president expanded his status as China’s most powerful figure in decades by awarding himself a third five-year term as party general secretary in October, possibly preparing to become leader for life. Li, an advocate of free enterprise, was forced out as the No. 2 party leader in October.

    Xi’s new leadership team will face challenges ranging from weak global demand for exports and lingering U.S. tariff hikes in a feud over technology and security to curbs on access to Western processor chips due to security fears.

    Separately, the Ministry of Finance announced a 7.2% budget increase for the ruling party’s military wing, the People’s Liberation Army, to 1.55 trillion yuan ($224 billion), the 29th straight annual increase. China’s military spending is the world’s second highest after the United States. The Stockholm International Peace Research Institute says the two countries together account for half of global military outlays.

    Li’s report called for boosting consumer spending by increasing household incomes but gave no details in his unusually brief, 53-minute speech. It was less than half the length of work reports in some previous years.

    The premier called for “building up our country’s strength and self-reliance in science and technology,” an area in which Beijing’s state-led efforts to create competitors in electric cars, clean energy, telecoms and other fields have strained relations with Washington and other trading partners. They complain China steals or pressures foreign companies to hand over technology and improperly subsidizes and shields its fledgling competitors in violation of its market-opening commitments.

    Xi earlier singled out encouraging jittery consumers and entrepreneurs to spend and invest as a priority at the ruling party’s economic planning meeting in December.

    Beijing needs to “fully release consumption potential,” Xi said, according to a text released last month.

    Since taking power in 2012, Xi has promoted an even more dominant role for the ruling party. He has called for the party to return to its “original mission” as China’s economic, social and cultural leader and carry out the “rejuvenation of the great Chinese nation.”

    Xi has crushed dissent, stepped up censorship and control over information, and tightened control over Hong Kong.

    Xi’s government has tightened control over e-commerce and other tech companies with anti-monopoly and data security crackdowns that wiped billions of dollars off their stock market value.

    Beijing is pressing them to pay for social welfare and official initiatives to develop processor chips and other technology. That has prompted warnings economic growth will suffer.

    Li’s report Sunday reinforced the importance of state industry. It promised to support entrepreneurs who generate jobs and wealth but also said the government will “enhance the core competitiveness” of state-owned companies that dominate industries from banking and energy to telecoms and steel.

    Li also called for “resolute steps” to oppose formal independence for Taiwan, the self-ruled island democracy claimed by Beijing as part of its territory. He called for “peaceful reunification” between China and Taiwan, which split in 1949 after a civil war, but announced no initiatives.

    Taiwan never has been part of the People’s Republic of China, but Beijing says it is obligated to unite with the mainland, by force if necessary. Xi’s government has stepped up efforts to intimidate the island by flying fighter jets and bombers nearby and firing missiles into the ocean.

    Chinese economic growth has struggled since mid-2021, when tighter controls on debt that Beijing worries is dangerously high triggered a slump in the vast real estate industry, which supports millions of jobs. Smaller developers were forced into bankruptcy and some defaulted on bonds, causing alarm in global financial markets.

    Longer term, the workforce has been shrinking for a decade, putting pressure on plans to increase China’s wealth and global influence.

    Consumer spending is gradually recovering, but the International Monetary Fund and some private sector forecasters expect economic growth this year as low as 4.4%, well below the official target.

    A measure of factory activity rose to a nine-year high in February. Other measures of activity including the number of subway passengers and express deliveries rose.

    A central bank official said Friday real estate activity is recovering and lending for construction and home purchases is rising.

    A recovery based on consumer spending is likely to be more gradual than one driven by government stimulus or a boom in real estate investment. But Chinese leaders are trying to avoid reigniting a rise in debt and want to nurture self-sustaining growth based on consumption instead of exports and investment.

    The official in line to become premier is Li Qiang, a former party secretary of Shanghai who is close to Xi but has no government experience at the national level. Li Qiang was named No. 2 party leader in October.

    That reflects Xi’s emphasis on promoting officials with whom he has personal history and bypassing party tradition that leadership candidates need experience as Cabinet ministers or in other national-level posts.

    If achieved, the official growth target would be an improvement over last year but down sharply from 2021’s 8.1%.

    Last year’s slump had global repercussions, depressing Chinese sales of autos and consumer goods and demand for oil, food and other imports. Even after the end of anti-virus curbs, auto sales fell by double digits in January and retail sales contracted.

    Entrepreneurs and foreign companies have been rattled by tighter political controls.

    Foreign business groups said last year global companies were shifting investment plans away from China because travel curbs blocked executives from visiting the country.

    Li, the premier, tried to reassure foreign investors by promising to open Chinese markets wider and repeating official pledges of equal treatment with domestic enterprises.

    “China is sure to provide even greater business opportunities for foreign companies,” he said.

    The party has indicated its tech crackdown is winding down but has given no sign it is backing off a campaign to tighten political control over the industry.

    Entrepreneurs were shaken anew in mid-February when a star banker, Bao Fan, who was involved in some of the biggest tech deals, disappeared. His company announced last week Bao was “cooperating in an investigation” but gave no details.

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  • Democracy depends on the freedom of the press: The latest news on media and journalism

    Democracy depends on the freedom of the press: The latest news on media and journalism

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    “Freedom of the press is not just important to democracy, it is democracy.”

    -Walter Cronkite

    According to the Pew Research Center, more than eight-in-ten U.S. adults (86%) say they get news from a smartphone, computer or tablet. Americans say they prefer a digital platform – whether it is a news website (26%), search (12%), social media (11%) or podcasts (3%).* Traditional media remain important even for those people with the most gadgets. However, social media and non-traditional outlets are rising as the main source of how people stay informed. According to a report from the BBC, Instagram is the most popular news source among younger people.

    In this information age, it’s vital to have an open conversation on how the message is delivered. 

    Here are some of the latest stories in the Media and Journalism channel on Newswise. For a more in-depth look at social media issues, check out the Social Media channel.

    Newswise Live Event for March 15: What can we expect from AI and Chatbots in the next few years? 

    (How AI is transforming journalism)

    Study finds political campaigns may change the choices of voters – but not their policy views

    Researchers’ Model for TV Ad Scheduling Reaps Revenue Increase for Networks

    What distinguishes fans from celebrity stalkers?

    The claim that U.S. temperatures are not trending upward is false

    We cannot predict earthquakes with accuracy, despite claim

    Fact-checking the reporting of the explosion in East Palestine, Ohio

    Cinema has helped ‘entrench’ gender inequality in AI

    Experts split on ‘prebunking’ – shifting blame or empowering users?

    Geography, language dictate social media and popular website usage, study finds

    ChatGPT can (almost) pass the US Medical Licensing Exam

    Tweets reveal where in cities people express different emotions

    War tourists fighting on a virtual front, since Ukraine-Russia war

    Media literacy is an important tool in training police officers

    COVID-19 conspiracy theories that spread fastest focused on evil, secrecy

    How do news audiences respond to disclosures of preprint status?

    It isn’t what you know, it’s what you think you know

     

     

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    Newswise

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  • How a Business Coach Can Make You Successful | Entrepreneur

    How a Business Coach Can Make You Successful | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    One of the best pieces of advice I can give to fellow entrepreneurs is to get a business coach. I should know; I’ve had the same one for 12 years. He’s helped me through some of the stickiest challenges I’ve ever faced in my business, and I credit much of my success to his support. Beyond helping me through the tough times, he’s also helped me to identify and lean into my strengths. Here’s how a good business coach should help you do the same.

    They speak the truth

    When you’re an entrepreneur, especially one who gains a lot of traction quickly, you’ll find yourself surrounded by many “yes people.” They’re usually well-intentioned, eager to please you and say the right thing so you’ll view them positively. Often, they’re also your employees, and the power of a paycheck means they won’t want to risk offending or irritating you. This makes sense, and these people shouldn’t be blamed for their staunchly supportive behavior.

    Even so, you’ll sink if these folks are the only ones in your circle. You also need someone who will give their honest opinion, no matter how you’ll receive it. This is a big reason why I strongly recommend your business coach has no agenda or financial ties to your business. They should have a similar level of expertise as you, but their only motivation is to help you become the best version of yourself, so you and your company succeed.

    This honesty means your coach will also tell you the truth about your strengths. Maybe you think you excel at sales, but they’ve seen that you’re far better suited to lead strategically. If you want your skills to be in a particular area, it might be uncomfortable to have your coach tell you they lie elsewhere. But hear them out. Sometimes it takes someone with expertise and an outsider’s perspective to make sure you’re in the role where you’ll contribute the most.

    Related: 10 Reasons Why You Need a Business Coach

    They challenge you to more

    Good business coaches advise you on leadership and strategy, but great coaches also tackle the relational and psychological aspects of being a business owner. They help you discover your fears, insecurities, character flaws, relationship mistakes and more. All of these aspects will affect the business, whether you face them head-on or not.

    As you work through these vulnerabilities, you’ll also encounter your strengths. For example, maybe your coach helps you discover that you tend to get defensive when someone comes to you with a concern. Instead of listening and considering the person’s point of view, you start defending your own, often vehemently.

    While this habit is something to work on to create healthier internal relationships, it also shines a light on one of your strengths: your passion and whole-hearted belief in yourself and your decisions. Your business coach can work with this.

    They can help you smooth over your communication challenges while helping you harness your decisiveness and assertiveness in more positive, productive ways. Since coaches should challenge you to be your best version of yourself, they need to understand your assets and liabilities.

    Related: If You Haven’t Hired a Business Coach, You’re Holding Yourself Back

    They hold you accountable

    Finally, business coaches worth their salt will not just dispense advice and go on their merry way. They’ll also share their insights, discuss them with you, collaborate on the next steps and be there to see them through. If you fail, they’re standing by to analyze why and how to avoid doing the same the next time. If you succeed, they’re waiting in the wings to evaluate why and how to achieve such an outcome again. A coach is with you through thick and thin, championing you while exploring how you can optimize your own growth and your companies.

    This also means they’ll call you out when you don’t hold up your end of the bargain. Maybe your coach helped you discover that you excel in creating financial projections and setting corresponding budgets. But you haven’t followed through on these things because you got busy, and they’re among your more tedious tasks. You can trust that your coach will hold you to your word, making sure you double down on your strengths to make the biggest impact you can.

    Getting a business coach with the right experience and intentions can be one of the best decisions you ever make as an entrepreneur. They’ll not only help guide you through the challenges of owning a business but also ensure you find your strengths and make the most of them.

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    Clate Mask

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  • Women Entrepreneurs Need More Than Capital to Succeed. Here’s What They Need | Entrepreneur

    Women Entrepreneurs Need More Than Capital to Succeed. Here’s What They Need | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    There is no question that capital is queen, and it is number one on the list of what women need to support their businesses. But with investment in women-owned businesses declining, it is more important than ever to look beyond the capital and dive into other needs.

    We are all very aware that there has been explosive growth in online shopping that was accelerated by the pandemic. The world has learned to be very comfortable purchasing everything from household goods to high fashion from various online stores. The flip side is that businesses of all sizes have been driven to set up their own online shop to reach their customers. This is coupled with many women leaving the traditional workforce during the last two years and having started their own businesses with a digital footprint.

    Given this environment and my mission to support women entrepreneurs, I wanted to understand what women-owned businesses needed beyond capital. So, I asked over 6500 of these businesses two questions: what impact does selling online have on their revenue, and what did they need most to succeed? This is what they told me:

    • Within the next 12-24 months, 60% of their sales will be through online channels. This is not surprising, as the pandemic showed us all how to perfect the art of online shopping. But they also have learned that all shopping sites are not created equally. Creating a trusted online brand takes time and money. The experience of starting your own website and immediately seeing sales is the exception, not the rule. And joining one of the major online retail channels is costly and time-consuming. A comprehensive plan with a budget and resources dedicated to online sales or ecommerce is critical to building an online business.

    Related: 3 Ways to Raise Capital and Take Your Business to the Next Level

    • 86% of respondents said they would prefer live, instructor-led sessions over the thousands of hours of “how to” videos available on the web. These business leaders want to ask questions. They want real-time answers that address their specific businesses and that they can act on immediately, rather than generalities that could be helpful if the conditions were exactly right. Plenty of basic information about online selling is available for free — some of it is very good. But the information she finds may or may not be relevant to a specific instance, and it likely will take hours of searching and watching videos to find applicable, detailed information. Having an expert ask specific questions and get immediate answers streamlines the process and enables her to more quickly and efficiently grow her online sales.
    • 80% are interested in joining a cohort of women business owners to learn. There is strength in numbers. Women enjoy and learn from one another. And our research shows that they prefer to learn with a community of women who are having a similar experience.

    Related: Women’s Voices Make Businesses Better

    • 78% of these women business owners are looking for information on digital marketing and determining the best online sales channel(s). We heard the message that online marketing, cutting through the noise and understanding where and how to promote your brand and find your target customers are of utmost concern. The landscape of advertising on social media is changing quickly, and there are so many places to spend precious marketing dollars. They need a way to create a plan that will deliver results.
    • 85% of women surveyed reported not leveraging strategic tools to support their business. Think CRM (Hubspot, Monday Sales, Pipedrive), accounting (Quickbooks, Freshbooks, Oracle NetSuite) and marketing (Hootsuite, Planoly, Klaviyo). There are free or low-cost versions of these products available, but these business leaders have little or no time to search them out and determine which is right for them. Having a resource and a community of other women business owners in a similar situation who could share their experiences and provide feedback would enable these business owners to short-cut the decision-making process and move forward with the right tools to help them grow.

    An equal number of women business owners told us they needed insight and information on selecting the right online sales channel. Over 90% surveyed reported that they have their own website. Many have launched their standalone online store, believing subscribing to website services for just $20 per month would enable a seamless and quick revenue stream. Or that joining one of the large online channels (think Amazon, Etsy, Poshmark) with millions of customers and brand recognition would lead to instant branch reach and immediate sales.

    As a female business owner, all of this resonates with me. I, too, am hungry for capital to run my business. But like the women who answered my survey, the resources I need to grow to go beyond money. As we are pivoting and scaling our business to meet customer demands in the complex, online, direct-to-consumer business environment, we too are looking for community, practical advice on marketing and channel sales and an experienced expert to ask those specific questions about our particular business. We have been fortunate enough to find them.

    Related: Reflections from a Woman Founder: Why Women Must Be Better Represented in Both AI Technologies and Data Sets

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    Kate Isler

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  • I Wrote a Book, But What Now? 5 Things to Do After You Publish Your Book | Entrepreneur

    I Wrote a Book, But What Now? 5 Things to Do After You Publish Your Book | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    It’s no secret today that entrepreneurs are writing and publishing non-fiction books to market themselves and their brands and businesses. As an entrepreneur, it increases your authority and credibility, helps you reach new clients, gain speaking engagements and much more. Books have become the business cards of modern entrepreneurs.

    Since COVID-19, the amount of eBooks available on Amazon Kindle Direct Publishing (KDP) has more than tripled. That means that writing and publishing have become the easy part and that book marketing is the real challenge.

    Despite this, too many entrepreneurs turned authors see their non-fiction book as the end of something when it’s really just the beginning of a new level of marketing.

    Related: How to Begin Your Lead-Generating Non-Fiction Book

    What should I do after I publish a book?

    After your book is published, you shouldn’t sit back and relax. It’s a common mistake to assume that book sales will take care of themselves. In reality, that couldn’t be further from the truth.

    Yes, writing and publishing a book will open many doors for you. But you still have to be the one to walk through those doors. Otherwise, what was the point of all the hard work, time and money you put into publishing your book?

    In this article, I will share five things I tell all of my authors to do after publishing their books.

    Related: 3 Ways to Sell More Copies of Your Non-Fiction Books

    1. Take a bunch of pictures with your book

    Do you know what picture gives me a spike in book sales whenever I share it? The one of me, holding my paperback next to my face and smiling. It’s not a professional picture by any means; it’s just a selfie taken with my smartphone. I don’t use filters or wear makeup, and I certainly don’t dress the part of a traditional businesswoman.

    But guess what? That selfie resembles every other picture your friends, family and colleagues share. It doesn’t look like an ad to buy your book. And that’s what counts. That is what people respond to on social media.

    My advice is to take pictures with your book often. It makes for a much more interesting scene. I tell authors to try different poses and locations. You can find many pictures of my books traveling, standing up in the sand on the beach or atop a balcony overlooking the Caribbean sea. Where I go, my books go.

    Related: 5 Proven Tips for Effectively Marketing Your First Book

    2. Tell people about your book again… and again

    To be clear, I am not talking about bringing up your published book non-stop and no one ever being able to have a productive conversation with you. I just mean that you need to remind people periodically, preferably in various creative ways. You can share pictures with your book (as I mentioned), record videos of you reading powerful one-liners or valuable paragraphs, book quotes, glowing reader reviews, bestseller status or other sales updates, anniversaries and more.

    You need to keep reminding people subtly about your book for two main reasons. One is that people get distracted easily, and you have to catch them at the right time if you want them to buy something.

    The other is the commitment implied by purchasing a book. There is a funny thing that happens. Readers only want to buy it if they actually have time to sit down and read it. They take the book purchasing commitment seriously.

    It’s been almost two years since my first book was published, and every time I share an update, I get messages in my inbox from someone who had no idea and/or just finally got the chance to sit down and purchase it.

    3. Set up an author meet and greet and book signing

    Nothing is as effective in selling your book as in-person events where you can connect with your ideal reader. Unfortunately, nothing else is as intimidating either. New authors always doubt their ability to organize book signings, draw a crowd and actually sell copies of their books.

    Stop doubting yourself! You will be surprised just how open venues are to hosting you as an author. Contact local libraries, bookstores, relevant organizations, schools, universities, etc.

    Related: The World’s Best Marketing Tool: Writing a Book

    4. Start guest blogging

    One of the biggest benefits of writing a book is having a writing sample in front of you. Guest blogging in your niche is a great way to grow your audience and boost your book sales by providing insights and value to your ideal reader.

    This can also be very lucrative as well. I have found that not only are niche websites willing to pay for my knowledge, but they also link directly back to my books within the blog post.

    5. Write a speech to expand on your book

    Most speaking engagements go to published authors. Writing a speech is very similar to the idea of guest blogging. You want to write a talk, or talks, that expand on your book.

    You can find speaking opportunities online via virtual summits and in person with relevant professional organizations, events, universities, etc. As a bonus, you can usually set up a book table where you can sign and sell copies of your book and connect with your ideal reader.

    Related: 7 Simple Ways to Market Your Book and Brand Organically

    To sum up

    In conclusion, there are several ways to market your book, and by extension, yourself and your ideas, after publication if you want to sell as many copies of your title as possible.

    I always give the advice to my authors that you really can’t screw up a book launch, unless you go silent. All you have to do is keep talking and, above all, have fun! It may sound a little cheesy, but happiness and excitement are contagious. Keep talking, participating, sharing, and interacting by using the five strategies I outlined, and you will have no problem marketing yourself as an author.

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    Sara Tyler

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