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Tag: Editor's Picks

  • I Shop for a Living—30 Products I’ve Added to My Valentine’s Day Wish List

    I Shop for a Living—30 Products I’ve Added to My Valentine’s Day Wish List

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    Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

    Valentine’s Day is so close you can almost touch it, and so begins the hunt for the perfect gift. Now, it doesn’t matter if you’re single, spoken for, or anywhere in between—you deserve to celebrate the holiday of love with a little treat. But where to start?

    Millions of people fall into the rut of cliché gifts: a box of chocolates, roses, or (dare I say it?) a candle. However, as someone whose job is to shop, I’m a firm believer in practical gifts. Who doesn’t love a cashmere sweater they can wear for years to come or a personalized gold bracelet? Keep scrolling for the 30 Valentine’s Day gifts I recommend taking to checkout.

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    Humaa Hussain

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  • Procrastination Took Physical Form When I Succumbed to These 30 New Drops

    Procrastination Took Physical Form When I Succumbed to These 30 New Drops

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    Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

    January tends to be associated with a fresh start, and with fashion week kicking off, my fresh start is coming in the form of market research. And although scrolling through this season’s fashion trends is my job, I can’t help but make a purchase or two.

    Of course, it’s not just fashion—beauty and lifestyle pieces have also caught my attention this month. Some are products I’ve been contemplating for a while, and others are absolute surprise finds. You don’t have to worry about keeping up with the latest because I’ve done the heavy lifting for you. Below, you’ll find 30 of my new favorite products.

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    Humaa Hussain

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  • All I’ve Done Over Break Is Shop—42 Finds I Can’t Stop Telling My Family About

    All I’ve Done Over Break Is Shop—42 Finds I Can’t Stop Telling My Family About

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    Never have I felt more like I’m in the exact right job than over the last week. You see, a large part of my workday is spent shopping online, but the second I got some time off, when I’m supposed to completely separate myself from work, I spent the entire time, well, shopping online. 

    Time and again over the last seven days, I’ve found myself defaulting to my favorite retailers, scrolling through Nordstrom, Zara, Moda Operandi, Net-a-Porter, Mango, and more. And while I know I shouldn’t be spending given my recent holiday shopping, all this retailer snooping is making it extremely difficult to resist. To keep me from bothering my family one more time with a bunch of links they don’t much care for, I’m instead sharing them below. Scroll for the 42 items I discovered over winter break that I can’t stop talking about. 

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    Eliza Huber

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  • New Year, New Shopping Strategy—7 Editors Share Their Style Resolutions

    New Year, New Shopping Strategy—7 Editors Share Their Style Resolutions

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    Call me cliché, but nothing gets me more hyped up than a good New Year’s resolution. Goal setting is my therapy, and I love sitting back and making exciting plans for the New Year. More often than not, resolutions are long forgotten by March, but they’re still my favorite part about the beginning of the year.

    While my resolutions typically revolve around my personal health and wellness, I started thinking about the ways that I’d like to improve my shopping habits next year. Then a very fun phrase came to mind: style resolutions. I immediately had to tell all of my co-workers about it, and they responded by spilling theirs. Below, find seven style resolutions that we’re all about for 2023.

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    Sierra Mayhew

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  • I’ve Been a WWW Editor Since 2014—6 Brands in My Closet Then and Now

    I’ve Been a WWW Editor Since 2014—6 Brands in My Closet Then and Now

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    Given that I started working at Who What Wear almost a decade ago, it’s to be expected that my style would’ve changed a lot during that time. But I’m also someone who has brand loyalty, and although my city of residence and budget may have changed over the years, there are a few brands I come back to time and again. And one thing that they all have in common is that they’re relatively affordable.

    I took a look at my existing wardrobe and did a little photo research of my 2014 self, and it was instantly clear that these six brands have stood the test of time for me, from baby fashion editor then to senior fashion editor now. I sadly don’t have photos of myself wearing all of these brands during both decades, but please enjoy these photos of me now and then, and scroll to shop my current favorite items from each brand. 

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    Allyson Payer

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  • 30 Life-Changing Fashion, Beauty, and Home Items I Discovered This Fall

    30 Life-Changing Fashion, Beauty, and Home Items I Discovered This Fall

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    I feel a bit like a broken record when I say this but as an editor, I basically shop all day for a living. And while the majority of that shopping is obviously for the many stories I write, I also inevitably find things for myself along the way. My finds this fall have been particularly great and I thought it’d be fun to share them with you in case you’re looking for gifts or cool things for your own life.

    For the purpose of organization, I’ve broken my special fall finds (many of which can be used during the winter and year-round) down into the categories of fashion, beauty, and home. Some are very useful and some are just for fun. Either way, they come highly recommended by yours truly (and I’m admittedly picky).

    Scroll on for my favorite random finds as of late. I hope you enjoy them as much as I do.

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    Allyson Payer

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  • I’m a Plus-Size Fashion Editor—31 Pieces I’m Loving Right Now

    I’m a Plus-Size Fashion Editor—31 Pieces I’m Loving Right Now

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    I’m a fashion editor who window-shops obsessively *for fun,* and I also happen to be plus-size. I enjoy developing my personal style and throwing together fun yet chic plus-size outfits just as much as the next fashion person, but the fat-fashion-lover struggle is a particular one. All plus-size folks know how demoralizing it feels to see a beautiful garment on a straight-size pal and fight to find something just as cute in larger sizes. The search feels hopeless at times, but I’m here to make it a little bit easier by clueing you in on cool plus-size-friendly retailers with chic clothing finds from across the internet.

    Whether you’re looking to update your wardrobe or completely overhaul your closet, I’ve selected pieces for every kind of shopping need. Ahead, shop an array of goods across every category you can think of, even including a shoe recommendation or two. From reliable jeans and unique outerwear pieces to black-tie-appropriate dresses, the selection below has a plus-size-friendly piece that’s bound to catch your eye.

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    Chichi Offor

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  • I Popped Into Zara After Work and Left With an Entire Wardrobe—Here’s the Damage

    I Popped Into Zara After Work and Left With an Entire Wardrobe—Here’s the Damage

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    Welcome to Let’s Get a Room, a series where editor Eliza Huber heads to the dressing room to try on pieces from your favorite retailers, buzzy items, and new collections. Think of this column as a detailed guide to the pieces that are actually worth buying and the ones that, unfortunately, looked better online—no returns necessary.

    If you know me, you’re probably already aware of my slight obsession with Zara. Ever since a store opened at my mall in the Chicago suburbs back in high school, I’ve been hooked. So, of course, now that I live in New York City’s biggest shopping hub, I frequent Zara’s SoHo store on a frequent basis. And this last time, I decided to document it. 

    With a new season approaching, I couldn’t resist popping in to see and try on all the fresh arrivals I’d already bookmarked in the Zara app. And I must say, this latest drop is one of the brand’s best—no question. From tube tops fit for fall and winter to moto boots that are destined to garner you compliments galore, see all the pieces I test-drove at Zara during my most recent post-work drop-in. I have a feeling you’ll like them as much as I did.

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    Eliza Huber

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  • I Shop All Day for a Living—These Are the 15 Coolest Things I’ve Seen This Month

    I Shop All Day for a Living—These Are the 15 Coolest Things I’ve Seen This Month

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    It’s officially the holiday season and that explains why shopping over the past month has been so much fun. As is the case every November, brands really step things up around the holidays and release some of their most exciting offerings of the year, and I’ve been taking copious notes.

    November’s roundup of the coolest things I’ve seen this month is comprised of 15 finds that are too good not to share. That said, it’s not all fancy pieces that you’ll wear to holiday parties and holiday parties alone. There are great finds for everyday wear too. Among the coolest things of the month this month are special pieces from Zara, Miu Miu, and Toteme, to name a few. So if you’re as in the mood to shop as much as I am (thanks to Black Friday and Cyber Monday taking over my brain), scroll to find out which items stood out to me out of the thousands I’ve come across over the past 30 days. 

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    Allyson Payer

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  • These Are the Best Jeans of All Time, According to Our Editors

    These Are the Best Jeans of All Time, According to Our Editors

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    Even if you’re not the most fashionably inclined, a good pair of jeans is the cornerstone of every practical wardrobe. From straight-leg, loose fits, to dark-wash skinny jeans, the denim market can feel overwhelming just from the sheer amount of variety.  With so many types of jeans out in the clothing universe, how do you find a pair that works for you? Here’s where a trusty recommendation comes in. 

    To find out which jeans are the best of the best, I turned to my fellow editors to share which pairs of jeans they can’t live without. As experienced shoppers whose job revolves around finding the finest fashion has to offer, it turns out you can’t get a much better denim endorsement than our editors. Whether you’re on the hunt for curve-friendly jeans or a pair that goes with every single hoodie you’ve acquired this year, keep scrolling to see our editor-approved favorites. 

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    Indya Brown

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