Given that I started working at Who What Wear almost a decade ago, it’s to be expected that my style would’ve changed a lot during that time. But I’m also someone who has brand loyalty, and although my city of residence and budget may have changed over the years, there are a few brands I come back to time and again. And one thing that they all have in common is that they’re relatively affordable.
I took a look at my existing wardrobe and did a little photo research of my 2014 self, and it was instantly clear that these six brands have stood the test of time for me, from baby fashion editor then to senior fashion editor now. I sadly don’t have photos of myself wearing all of these brands during both decades, but please enjoy these photos of me now and then, and scroll to shop my current favorite items from each brand.
Allyson Payer
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