ReportWire

Tag: Communication

  • When seconds matter: Why in-building coverage is a lifeline for school safety

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    Key points:

    During a school emergency, every minute that passes is crucial, but in those moments, a reliable connection can mean the difference between confusion and coordinated response. Yet, across the country, there is an unseen danger confronting school staff, students, and emergency personnel. This is inadequate communication connectivity within school buildings.

    For years, schools have implemented fortified doors, cameras, and lockdown exercises. This is because communication is the unseen link that connects each safety measure. However, communication can weaken once someone enters a structure composed of concrete, steel, and reinforced glass. This is unacceptable during a time when almost every call to 9-1-1 is generated by a cell phone.

    The changing face of emergency response

    More than 75 percent of emergency calls now come from wireless phones, according to the Federal Communications Commission. When something goes wrong in a classroom or gym, the first instinct isn’t to reach for a landline–it’s to pull out a smartphone.

    But what happens when that signal can’t get out?

    This problem becomes even more pressing as the nation moves toward Next-Generation 9-1-1 (NG911), a major upgrade that allows dispatchers to receive text messages, images, and even live video. These new capabilities give first responders eyes and ears inside the building before they arrive–but only if the network works indoors.

    At the same time, new laws are raising the bar. Alyssa’s Law, named after Alyssa Alhadeff, a student killed in the 2018 Parkland school shooting, requires schools in several states to install silent panic alarms directly linked to law enforcement. Similar legislation is spreading nationwide. These systems rely on strong, reliable indoor wireless coverage–the very thing many older buildings lack.

    When walls become barriers

    School buildings weren’t designed for today’s communications reality. Thick concrete walls, metal framing, energy-efficient glass, and sprawling multi-story layouts often block or weaken wireless signals. During an active-shooter event or a tornado warning, students may shelter in basements, cafeterias, or interior hallways–places where signal strength is weakest.

    After several high-profile incidents, post-incident reports have revealed the same pattern: first responders losing radio contact as they entered, dispatchers unable to locate or communicate with callers, and delays caused by poor in-building connectivity. These breakdowns aren’t just technical–they’re human. They affect how quickly students are found, how fast responders can coordinate, and how well lives can be protected.

    Technology that saves seconds–and lives

    Fortunately, there are solutions available, and they are becoming more accessible.

    The Emergency Responder Radio Coverage Systems (ERRCS) can also be referred to as Distributed Antennas Systems (DAS) within a public safety setting. The technology is responsible for extending radio communication coverage within building infrastructures. ERRCS are required within schools due to measures put into place within fire regulations.

    For communication and safety needs, cellular DAS, also known as small cells, are required to expand cellular coverage on a campus. These enable students, faculty, and staff to make calls, send texts, and exchange vital multimedia messages to 9-1-1 dispatchers, which is crucial during the NG911 era.

    Despite such technologies, smaller schools on more limited budgets can still leverage signal boosters and repeaters to fill coverage gaps within gyms, cafeterias, and other similar areas. At the same time, newer managed Wi-Fi solutions that offer E911 functionality can serve as a backup safety net that can transmit multimedia messages over secure Internet communications when cellular connectivity is no longer available.

    Best practices for schools

    Start with a coverage assessment. A comparison of where signals are dropping, not only for public safety communications but generally across each of the main cellular providers, will provide school administration with information on where to make improvements.

    Schools should then coordinate with the fire departments, the office of emergency management, and wireless service providers prior to implementing any system. This will ensure that they comply with local regulations and interoperability with first responders.

    Finally, maintenance and functionality are just as important as final installation. Communication systems should receive periodic tests, preferably during safety drills to verify that they work well under stress.

    Bridging the funding gap

    Improving in-building communications infrastructure can sound costly, but several funding pathways exist. Some states offer school-safety grants or federal assistance programs that cover technology investments tied to life safety. Districts can also explore partnerships with local governments or leverage E-rate-style funding for eligible network upgrades.

    Beyond compliance or funding, though, this is an equity issue. Every student, teacher, and responder deserves the same chance to communicate in a crisis–whether in a small-town elementary school or a large urban high school.

    A call to action

    A school is more than its classrooms and hallways, it is also a community of individuals each relying on others during times of fear and uncertainty. Perhaps one of the most straightforward ways to make this community more resilient is to provide a strong indoor building communication environment, both for public safety communications and cellular devices.

    The time has come to make connectivity a vital safety component rather than a luxury, because silence is simply not an option when seconds are at stake.

    Latest posts by eSchool Media Contributors (see all)

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    Payam Maveddat, Wilson Connectivity

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  • Communication Reset

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    It’s a new year, and you may have set resolutions—to get healthier, achieve a goal, or simply find more contentment. These are all worthy pursuits, but as you look ahead, don’t forget to tend to your most important relationship—the one with the person you love. Use this intentional moment to reset, reconnect, and renew the way you communicate.

    What Is a Communication Reset?

    Most couples fall into familiar communication patterns over time. Some are playful and connecting, while others may include moments of distance or missed bids for connection—and often, it’s a mix of both. A communication reset is an opportunity to pause and become more intentional about how you interact, so you can deepen emotional connection and support a healthier, more resilient relationship.

    Step One

    Shed Your Assumptions

    Give your partner the benefit of the doubt. In stable, happy relationships, partners experience at least five positive interactions for every one negative interaction during conflict. This balance helps couples interpret each other’s words and behaviors more generously, even during moments of stress or disagreement. Dr. John Gottman calls this the Positive Perspective. It isn’t about avoiding conflict—it’s about building enough everyday positivity so that when conflict arises, couples remain emotionally connected and resilient. 

    Step Two

    Be Curious

    Approach conversations with curiosity instead of judgment or disinterest. If a colleague said, “I think I want to quit my job and buy an RV,” you probably wouldn’t respond with, “That’s a terrible idea.” More likely, you’d say, “That’s interesting—tell me more.” Bringing that same curiosity into conversations with your partner helps them feel heard, respected, and emotionally safe.

    Step Three

    Treat Your Partner Like Someone You Love

    Most of us know how to be polite, patient, and generous with friends, coworkers, or even strangers. We listen carefully, overlook small annoyances, and choose our words thoughtfully. Yet with our partners—the people we care about most—we sometimes become more critical or dismissive simply because we’re comfortable. Treating your partner with the same kindness, respect, and goodwill you offer others helps preserve emotional safety and reinforces connection.

    Step Four

    Build Your Love Maps

    Keeping Love Maps up to date is essential because partners—and the circumstances of their lives—are always changing. When you stay curious about your partner’s inner world, including their stresses, dreams, and daily experiences, you communicate care and emotional presence. This ongoing knowledge builds trust and intimacy, making it easier to turn toward one another and stay connected through life’s transitions.

    Step Five

    Practice the Stress-Reducing Conversation

    One habit that successful couples use regularly is the Stress-Reducing Conversation. The science backs this up. When your partner is stressed about something outside the relationship, let them vent. Listen with empathy, avoid problem-solving unless asked, and show support by being on their side. Feeling understood and supported strengthens emotional connection.

    Step Six

    Share One Compliment a Day

    Fondness and admiration are hallmarks of happy relationships. Make it a habit to notice something you appreciate about your partner and say it out loud. These small moments of appreciation may seem simple, but over time they add up to something powerful.

    The Positive Feedback Cycle

    When these small actions become part of your daily routines, they increase the overall positivity in your relationship. Positive interactions build emotional safety and goodwill, making it easier for both partners to think generously and act kindly toward one another. Over time, this creates an upward spiral: positive moments foster positive perceptions, which lead to more positive behaviors. When you lead with positivity, your partner is more likely to respond in kind—strengthening the positive feedback loop that supports lasting connection.

    Take this opportunity to reset your communication and invest in habits that support a happier, more connected relationship throughout the year.

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    The Gottman Institute

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  • Mark Cuban says he doesn’t do calls and prefers email because ‘if we do it by phone, I’m going to forget half the stuff that we talked about’ | Fortune

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    “No, I don’t do calls,” said the former Shark Tank star and Dallas Mavericks owner in a TikTok video posted by Masterclass. “You know, I’ll engage with you via email, and trust me, I do this all the time. I’m really good at it.”

    But Cuban’s logic for his proclivity toward email over the phone is very different from younger generations. He said conversing over email gives him more time to craft a thoughtful response. 

    “I’ll give you more comprehensive responses than if it was via phone,” said Cuban, who’s worth an estimated $6 billion. “And if we do it by phone, I’m going to forget half the stuff that we talked about because I’ve got so much going on.” 

    While Cuban is no longer starring on Shark Tank and sold off his majority stake in the Mavericks, he’s still plenty occupied running Mark Cuban Cost Plus Drugs Company and serving as an investor and advisor to the dozens of companies he invested in during his time on the show.

    Meanwhile, Gen Zers prefer email or text because they are anxious about talking on the phone. A 2024 study shows nearly a quarter of the generation is so hesitant about talking on the phone that they never answer calls. A college in the U.K. last year even launched a class aimed at helping Gen Z overcome its fear.

    While it’s always easy to poke fun at younger generations for their professional-life quirks, the hesitancy for some is actually a deeply rooted fear called “telephobia.” This form of phone anxiety can lead to increased heart rate, nausea, shaking, and trouble concentrating, according to Verywell Mind

    “It speaks to a broader fatigue with immediacy and urgency, where people have grown tired of the hassle culture and obsession with efficiency,”  Zoia Tarasova, an anthropologist with consumer insight agency Canvas8, previously told Fortune. “People are quietly rebelling against this immediacy by taking their time to respond to those calls.” 

    Other business leaders even told Fortune that this telephobia trend has hurt their bottom line. Casey Halloran, CEO and cofounder of online travel agency Namu Travel, said in the 25 years he’s been in business, management has “never seen anything quite like the generational divide” between older and younger travel agents in how they make phone calls. He also said combating telephobia has been a “frequent, uncomfortable topic” at his company, as management has recognized that his younger travel agents register fewer than 50% of the calls compared to older employees.

    “As to solutions, we have been doing extensive training, incentives, call observing with our veteran reps, and even hired a business psychologist,” Halloran previously told Fortune. “After more than two years of this struggle, we’re nearly to the point of throwing up hands and embracing SMS and WebChat versus continuing to fight an uphill battle.”

    Still, for his own business purposes, Cuban says he prefers emails over phone calls because he can go back and reference what he’s said. 

    “If we do it via email, I can search for it, always,” he added. 

    What research tells us about communication styles at work

    Just like most business approaches, emailing instead of talking on the phone has its pros and cons. 

    Research by recruiting firm Robert Walters shows more than half of younger-generation professionals find instant messaging or email, instead of calls or meetings, is the best way to “get things done,” showing how they believe talking over the phone can be inefficient. That’s the “it could have been an email” mentality.

    “Younger generations are less inclined to spend hours in a restaurant or cafe when they can have a quick discussion online,” Emilie Vignon, associate director of Robert Walters California, wrote in the 2024 study. To be sure, Vignon also said there are also “downsides” to only conversing via email or text.

    “Face-to-face interactions allow for meaningful connections and provide an opportunity for non-verbal communication cues, building trust and rapport with clients and colleagues,” Vignon added. “The subtleties of body language, facial expressions, and tone of voice contribute to a deeper understanding and connection that often cannot be fully conveyed through text or even video chats.”

    To be sure, other research from the University of Texas at Austin (UT) and the University of Chicago, as well as studies by McKinsey & Co., show calls can help resolve issues more quickly than an email, especially as workers spend nearly one-third of their time on email. A 2022 study from DePaul University researcher David J. Bouvier also shows that email enables easy information sharing and can reduce stress.

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    Sydney Lake

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  • 48 predictions about edtech, innovation, and–yes–AI in 2026

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    As K-12 schools prepare for 2026, edtech and innovation are no longer driven by novelty–it’s driven by necessity. District leaders are navigating tighter budgets, shifting enrollment, rising cybersecurity threats, and an urgent demand for more personalized, future-ready learning.

    At the same time, AI, data analytics, and emerging classroom technologies are reshaping not only how students learn, but how educators teach, assess, and support every learner.

    The result is a defining moment for educational technology. From AI-powered tutoring and automated administrative workflows to immersive career-connected learning and expanded cybersecurity frameworks, 2026 is poised to mark a transition from experimental adoption to system-wide integration. The year ahead will test how effectively schools can balance innovation with equity, security with access, and automation with the irreplaceable role of human connection in education.

    Here’s what K-12 industry experts, stakeholders, and educators have to say about what 2026 will bring:

    AI becomes fully mainstream: With clearer guardrails and safety standards, AI will shift from pilot projects to a natural part of daily classroom experiences. AI tackles the biggest challenges: learning gaps and mental health: Chronic absenteeism, disengagement and widening readiness levels are creating urgent needs, and AI is one of the only tools that can scale support quickly. Hyper-personalized learning becomes standard: Students need tailored, real-time feedback more than ever, and AI will adapt instruction moment to moment based on individual readiness. AI tutoring expands without replacing teachers: Quick, focused bursts of AI-led practice and feedback can relieve overwhelmed teachers and give students support when they need it most. The novelty era of AI is over: In 2026, districts will prioritize solutions that measurably improve student outcomes, relevance and wellbeing, not just cool features.
    –Kris Astle, Education Expert and Manager of Learning and Adoption, SMART Technologies

    In 2026, workforce readiness will no longer be seen as someone else’s responsibility, but will become a collective mission. Schools, employers, families, and policymakers will increasingly work together to connect students’ strengths to real opportunities. Career and technical education (CTE) and industry certifications will move to the center of the conversation as districts rethink graduation requirements to prioritize alignment between student aptitudes and workforce demand. The goal will shift from ‘graduation’ to readiness. Students don’t lack ambition, they lack connection between what they’re good at and where those talents are needed. When education, industry, and community align, that connection becomes clear. The result? A generation that enters the world not just credentialed, but confident and capable.
    Edson Barton, CEO & Co-Founder, YouScience

    In 2026, schools will continue to prioritize clear, consistent communication between families, students and staff. The expectations around what good communication looks like will rise significantly as communication modality preferences evolve and expand. Parents increasingly rely on digital tools to stay informed, and districts will feel growing pressure to ensure their online presence is not only accurate but intuitive, engaging, accessible and available in real time. New elements such as AI chatbots and GEO practices will shift from “nice-to-have” features to essential components of a modern school communication toolbox. These tools help families find answers quickly, reduce the burden on office staff and give schools a reliable, user-friendly way to reach every stakeholder with urgent updates or important news at a moment’s notice. Historically, digital methods of school-to-home communication have been overlooked or deprioritized in many districts. But as competition for students and teachers increases and family expectations continue to rise, schools will be forced to engage more intentionally through digital channels, which are often the only reliable way to reach families today. As a result, modernizing communications will become a core strategic priority rather than an operational afterthought.
    –Jim Calabrese, CEO, Finalsite

    Educator wellness programs will increasingly integrate with student well-being initiatives, creating a truly holistic school climate. Schools may roll out building-wide morning meditations, joint movement challenges, or shared mindfulness activities that engage both staff and students. By connecting teacher and student wellness, districts will foster healthier, more resilient communities while boosting engagement and morale across the school.
    Niki Campbell, M.S., Founder/CEO, The Flourish Group

    In 2026, we will see more talk about the need for research and evidence to guide education decisions in K-12 education. Reports on student achievement continue to show that K-12 students are not where they need to be academically, while concerns about the impact of new technologies on student well-being are on the rise. Many in the education space are now asking what we can do differently to support student learning as AI solutions rapidly make their way into classrooms. Investing in research and development with a focus on understanding  teaching and learning in the age of AI will be vital to addressing current education issues.
    Auditi Chakravarty, CEO, AERDF

    District leaders will harness school safety as a strategic advantage. In 2026, K-12 district leaders will increasingly see school safety as a key driver of their biggest goals–from increasing student achievement to keeping great teachers in the classroom. Safety will show up more naturally in everyday conversations with teachers, parents, and students, underscoring how a secure, supportive environment helps everyone do their best work. As districts point to the way safer campuses improve focus, attract strong educators, and build community trust, school safety will become a clear advantage that helps move the whole district forward.
    Brent Cobb, CEO, CENTEGIX 

    Learning is no longer confined to a classroom, a schedule, or even a school building. New models are expanding what’s possible for students and prompting educators to reconsider the most effective strategies for learning. A key shift is asking students, “What is school doing for you?” Virtual and hybrid models provide students the space and time to reflect on this question, and these non-traditional approaches are expected to continue growing in 2026. Education is shifting from a focus on test-taking skills to an approach that helps students become well-rounded, self-directed learners who understand what motivates them and are better prepared for career readiness and long-term success. With that comes a need for a stronger emphasis on fostering independence. It’s equally important that students learn to build resilience themselves, and for parents and teachers to recognize that letting students stumble is part of helping them without life-altering consequences will support the best citizens of the future. Aligning education with these priorities is crucial to advancing learning for the next generation.
    –Dr. Cutler, Executive Director, Wisconsin Virtual Academy

    With reading skills continuing to lag, 2026 will be pivotal for improving K–12 literacy–especially for middle school students. Schools must double down on evidence-based strategies that foster engagement and achievement, such as targeted reading interventions that help students build confidence and reconnect with reading. We’ll likely see a strong push for tools like digital libraries and personalized reading programs to help learners gain ground before entering high school. Audiobooks and other accessible digital formats can play a key role in supporting comprehension and fluency, particularly when paired with interactive resources and educator guidance. Middle school remains a crucial stage for developing lifelong reading habits that extend beyond the classroom. The top priority will be closing learning gaps by cultivating meaningful, enjoyable reading experiences for students both in and out of school.
    –Renee Davenport, Vice President of North American Schools, OverDrive

    Virtual set design, which is popular in professional theaters and higher education institutions, is now making its way into K-12 theaters. It allows schools to use the technologies they are familiar with such as short-throw projection technology, and combine it with computer graphics, 3D modeling, real-time rendering, and projection mapping technologies to create visually-stunning sets that could not be created by building traditional sets. A great example of this is highlighted in this eSchool News’ article. Overall, virtual sets elevate theater productions at a fraction of the cost and time of building physical sets, and when students are involved in creating the virtual sets, they learn a variety of tech-related skills that will help them in future careers.
    –Remi Del Mar, Group Product Manager, Epson America, Inc.

    In 2026, more school districts will take deliberate steps to integrate career-connected learning into the K–12 experience. As the workforce continues to evolve, educators recognize that students need more than academic mastery – they need technical fluency, transferable skills, and the confidence to navigate unfamiliar challenges. Districts will increasingly turn to curricula that blend rigorous instruction with meaningful, hands-on experiences, helping students understand how what they learn in the classroom connects to real opportunities beyond it. In turn, we’ll see a growing emphasis on activity-, project-, and problem-based learning that promotes relevance, exploration, and purposeful engagement. This shift will also deepen partnerships between schools, local industries, and higher education to help ensure learning experiences reflect real workforce expectations and expose students to future pathways. By embedding these experiences into daily learning, schools can help students develop a strong foundation for lifelong learning and adaptability–redefining educational success to include readiness for life and work.
    –David Dimmett, President & CEO, Project Lead the Way

    AI will push America’s century-old education system to a breaking point. AI will make it impossible to ignore that our current education priorities are obsolete and, for millions, downright harmful. The root cause? Education’s very failed ‘success’ metrics. At long last, high-school math will get its day of reckoning, with growing calls for redirecting focus toward the ideas that matter, not micro-tidbits that adults never use and smartphones perform flawlessly. Society is in a technology revolution, but how we teach our youth hasn’t changed. Frustration is growing. Students are bored and disengaged. Parents are fearful for their children’s future. Career centers will soon become ghost towns as young people question the relevance of what and how they’re being prepared for the future. The schools that rebuild around problem-solving, reasoning, and genuine human creativity will thrive, while the rest stagnate in unavoidable debate about whether their model has any real-world value.
    Ted Dintersmith, Founder, What School Could Be

    In 2026, I anticipate several meaningful shifts in early childhood education. First, with growing recognition of the academic, social-emotional, and physical benefits of outdoor learning, more schools will prioritize creating intentional outdoor learning environments. More than just recess time, this means bringing indoor activities outdoors, so children have the chance to not only learn in nature but about nature. Additionally, as we see expansion in early childhood programs across the nation, I expect a continued focus on play-based learning. Research indicates that is how children learn best, and while there is pressure for academics and rigor, early childhood educators know play can provide that very thing. Lastly, while it’s widely known that children use their senses to learn about the world around them, I see educators being more intentional about meeting the sensory needs of all learners in their classrooms. We’ll continue to see a quest to provide environments that truly differentiate to meet individual needs in an effort to help everyone learn in the way that works best for them.
    –Jennifer Fernandez, Education Strategist, School Specialty

    As district leaders look ahead to 2026, there is a widening gap between growing special ed referrals and limited resources. With referrals now reaching more than 15 percent of all U.S. public school students, schools are under increasing pressure to make high-stakes decisions with limited staff and resources. The challenge is no longer just volume–it’s accuracy. Too often, students–especially multilingual leaders–are placed in special ed not because of disability, but because their learning needs are misunderstood. Ensuring that every student receives the right support begins with getting identification right from the start. The districts that will make the most progress in the new year will focus more on improving assessment quality, not speed. This means leveraging digital tools that ease the strain on special ed teachers and school psychologists, streamlining efficiency while keeping their expert judgment at the heart of support. When accuracy becomes the foundation of special ed decision-making, schools can reallocate resources where they’re needed most and ensure that every learner is understood, supported, and given the opportunity to thrive.
    Dr. Katy Genseke, Psy.D., Director of Clinical Product Management, Riverside Insights

    In the coming year, we’ll see more districts formalize removing cell phone access in classrooms and during the school day, along with reducing passive screen time, as educators grapple with student disengagement and rising concerns about attention, learning, and well-being. This shift will spark a renewed emphasis on real-world, hands-on learning where students can physically explore scientific principles and understand where mathematical and scientific ideas come from. Schools will increasingly prioritize experiences that connect scientific concepts to the real world, helping students build curiosity and confidence in their science and math skills. Ultimately, these changes will result in learners seeing themselves in roles connected to these experiences, such as health sciences, bio tech, engineering, agricultural science, and many more, as a way to engage and prepare them for meaningful and in-demand postsecondary professions or further education.
    –Jill Hedrick, CEO, Vernier Science Education

    Across the country, I’m inspired by how many districts are embracing evidence-based literacy practices and seeking stronger alignment in their approach. At the same time, I see areas where teachers require more consistent training, tools, and support to implement these practices effectively. This moment presents a genuine opportunity for leaders to foster greater coherence and enhance implementation in meaningful ways. Looking toward 2026, my hope is that district leaders embrace a comprehensive, long-term vision for literacy and commit to true alignment across classrooms and grade levels. That means giving teachers the time, structure, and support required for effective implementation; leading with empathy as educators adopt new practices; and recognizing that real change doesn’t come from training alone but from ongoing coaching, collaboration, and commitment from leadership. National data make the urgency clear: reading gaps persist in the early grades and beyond, and too many students enter adolescence without the foundational literacy skills they need. It’s time to change the story by building teacher capacity, strengthening implementation, and ensuring every learner at every level in every classroom has access to high-quality, science-backed reading instruction.
    Jeanne Jeup, CEO & Founder, IMSE

    If 2023-2025 were the “panic and pilot” years for AI in schools, 2026 will be the year habits harden. The policies, tools, and norms districts choose now will set the defaults for how a generation learns, works, and thinks with AI. The surprise: students use AI less to shortcut work and more to stretch their thinking. In 2023 the fear was simple: “Kids will use AI to cheat.” By the end of 2026, the bigger surprise will be how many students use AI to do more thinking, not less, in schools that teach them how. We already see students drafting on their own, then using AI for formative feedback aligned to the teacher’s rubric. They ask “Why is this a weak thesis?” or “How could I make this clearer?” instead of “Write this for me.” Where adults set clear expectations, AI becomes a studio, not a vending machine. Students write first, then ask AI to critique, explain, or suggest revisions. They compare suggestions to the rubric and explain how they used AI as part of the assignment, instead of hiding it. The technology didn’t change. The adult framing did.
    –Adeel Khan, CEO, MagicSchool

    School safety conversations will include more types of emergencies. In a 2025 School Safety Trends Report that analyzed 265,000+ alerts, 99 percent of alerts were for everyday emergencies, including medical incidents and behavioral issues, while only 1 percent involved campus-wide events, such as lockdowns. Effective school safety planning must include a variety of types of emergencies, not just the extreme. While most people think of lockdowns when they hear “school safety,” it’s critical that schools have plans in place for situations like seizures or cardiac arrest. In these scenarios, the right protocols and technology save lives–in fact, approximately 1 in 25 high schools have a sudden cardiac arrest incident each year. In 2026, I believe wearable panic buttons and technology that maps the locations of medical devices, like AEDs, will become the standard for responding to these incidents.
    Jill Klausing, Teacher, School District of Lee County 

    One quarter of high seniors say they have no plans for the future, and that percentage will only grow. Educators, nonprofits, and policymakers must work to connect learning with real world skills and experiences because most kids don’t know where to start. DIY digital career exploration and navigation tools are dramatically shaping kids’ futures. High quality platforms that kids can access on their phones and mobile devices are exploding, showing options far beyond a college degree.
    –Julie Lammers, CEO, American Student Assistance

    A significant trend emerging for 2026 is the focus on evidence-based learning strategies that directly address cognitive load and instructional equity. For example, as districts implement the Science of Reading, it will become even more imperative for every student to audibly distinguish soft consonant sounds and phonemes. The hidden challenge is ambient classroom noise, which increases extraneous cognitive load, forcing students to expend unnecessary mental energy just trying to hear the lesson, and diverting their focus away from processing the actual content. Therefore, instructional audio must be treated as foundational infrastructure—as essential to learning as curriculum itself. By delivering the teacher’s voice to every student in the classroom, this technology minimizes the hearing hurdle, enabling all learners to fully engage their brains in the lesson and effectively close achievement gaps rooted in communication barriers.
    –Nathan Lang-Raad, VP of Business, Lightspeed

    AI-driven automation will help schools reclaim time and clarity from chaos: School districts will finally gain control over decades of ghost and redundant data, from student records to HR files through AI-powered content management. AI will simplify compliance, communication, and collaboration: By embedding AI tools directly into content systems, schools will streamline compliance tracking, improve data accuracy, and speed up communication between departments and families. Accessible, data-driven experiences will redefine engagement: Parents and students will expect school systems to deliver personalized, seamless experiences powered by clean, connected data.
    –Andy MacIsaac, Senior Strategic Solutions Manager for Education, Laserfiche

    In the K-12 sector, we are moving away from a ‘content delivery’ model, and toward what I call ‘The Augmented Educator.’ We know that AI and predictive algorithms are improving on the technical side of learning. They can analyze student performance data to spot micro-gaps in knowledge – like identifying that a student is struggling with calculus today because they missed a specific concept in geometry three years ago. That is predictive personalization, and it creates a perfect roadmap for what a student needs to learn. However, a roadmap is useless if the student isn’t fully on board. This is where human-connection becomes irreplaceable. AI cannot empathize with a frustrated 10-year-old. It cannot look a student in the eye and build the psychological safety required to fail and try again. The future of our industry isn’t about choosing between AI or humans; it’s about this specific synergy: Technology provides the diagnostic precision, but the human provides the emotional horsepower. I predict that the most successful tutors of the next decade will be ‘coaches’ first and ‘teachers’ second. They will use technology to handle curriculum planning, allowing them to focus 100 percent of their energy on motivation, pedagogy, and building confidence. That is the only way to keep K-12 students engaged in a digital-first world.
    Gaspard Maldonado, Head of SEO, Superprof

    If there’s one thing we see every day in classrooms, it’s that students learn differently and at their own pace, which is why committing to personalized learning is the next big step in education. This means moving beyond the old “one-size-fits-all” model and finally embracing what we’ve always known about how learning actually works. Personalization gives students something incredibly powerful: a clear sense of their own learning journey. When the curriculum, instruction, and pacing are tailored to their strengths, interests, and needs, students have better clarity and allow them to engage with their education in a way that they wouldn’t be able to in other ways. And for teachers, this shift doesn’t have to mean more complexity. With the support of smarter tools, especially AI-driven insights, the administrative burden lightens, making space for what matters most: mentoring, connecting, and building meaningful relationships with students. But personalization isn’t just about improving academic outcomes. It’s about helping students grow into resilient, self-directed thinkers who understand how to navigate their own path. When we move from generalized instruction to student-centered learning, we take a real step toward ensuring that every student has the chance to thrive.
    –Lynna Martinez-Khalilian, Chief Academic Officer, Fusion Academy

    The conversation around AI in education won’t be about replacement, it will be about renaissance. The most forward-thinking schools will use AI to automate the mundane so teachers can focus on what only humans can do: connect, inspire, and challenge students to think critically and create boldly. The future belongs to those who can harness both computational power and human imagination.
    –Jason McKenna, VP of Global Educational Strategy, VEX Robotics

    Across sectors, educational ecosystems are rapidly evolving toward skills-focused, technology-enabled, models that prepare students for a dynamic future of work. Learners are using online platforms such as iCEV to access course work, create artifacts, and share their knowledge of the subject in a creative and improved manner. Platforms like this will be utilized by CTE teachers to assist learners in building technical competencies by implementing a variety of learning models.
    –Dr. Richard McPherson, Agricultural Science Teacher, Rio Rico High School in the Santa Cruz Valley Unified School District

    In 2026, districts will confront a widening gap between the growing number of students diagnosed with specialized needs and the limited pool of clinicians available to support them. Schools will continue to face budget constraints and rising demand, which will push the field toward greater consolidation and more strategic partnerships that expand access, especially in regions that have long lacked adequate services. The organizations that succeed will be those able to scale nationally while still delivering localized, student-first support. We expect to see more attention focused on the realities of special education needs: the increasing number of students who require services, the truly limited resources, and the essential investment required in high-quality, integrated support systems that improve outcomes and make a measurable difference in students’ lives.
    –Chris Miller, CEO, Point Quest Group

    The future of K-12 projectors lies in integrated, high-performance chipsets that embed a dedicated Small Language Model (SLM), transforming the device into an AI Instructor Assistant. This powerful, low-latency silicon supports native platforms like Apple TV while primarily enabling real-time, on-board AI functions. Instructors can use simple voice commands to ask the projector to perform complex tasks: running real-time AI searches and summarization, instantly generating contextual quizzes, and providing live transcription and translation for accessibility. Additionally, specialized AI handles automated tasks like instant image auto-correction and adaptive light adjustment for student eye health. This integration turns the projector into a responsive, autonomous edge computing device, simplifying workflows and delivering instant, AI-augmented lessons in the classroom. Epson makes a great ultra short throw product that is well suited for a chipset such as this in the future.
    –Nate Moore, Executive Director of Technology, Kearsley Community Schools

    I anticipate a renewed focus on the classroom technologies that most directly strengthen student engagement. In recent research, 81 percent of K–12 IT leaders reported that student engagement is their primary measure of success, and 91 percent expect interactive tools like interactive displays, classroom cameras, and headsets to increase classroom participation in the coming year. This signals a shift toward investing in tools that enable every student to see and be seen, and hear and be heard across all learning environments. Rather than investing in the next big trend, I believe districts will prioritize technologies that consistently help learners stay focused and engaged. The year ahead will be defined not by rapid experimentation, but by the thoughtful adoption of tools that make learning more immersive, inclusive, and meaningful.
    Madeleine Mortimore, Global Education Innovation and Research Lead, Logitech

    Technology advancements will continue to accelerate in 2026 which will have a direct impact on teaching and learning. As schools seek out new and innovative ways to engage students and support deeper learning, I predict immersive technologies such as VR (virtual reality), XR (extended reality), and hybrid learning models which integrate traditional in-person teaching and online learning with VR experiences, will become more mainstream.
    –Ulysses Navarrete, Executive Director, Association of Latino Administrators and Superintendents (ALAS)

    In 2026, mathematics education will continue to shift toward teaching math the way the brain learns, prioritizing visual and meaningful context over rote memorization. By presenting concepts visually and embedding them in engaging, real-world context first, students can better understand the structure of problems, build reasoning skills, and develop confidence in their abilities. Districts that implement research-backed, neuroscience-informed approaches at scale will help students tackle increasingly complex challenges, develop critical thinking, and approach math with curiosity rather than anxiety—preparing them for a future where problem-solving and adaptive thinking are essential.
    –Nigel Nisbet, Vice President of Content Creation, MIND Education

    My prediction for 2026 is that as more people start to recognize the value of career and technical education (CTE), enrollment in CTE programs will increase, prompting schools to expand them. Technology will enhance curricula through tools such as virtual reality and artificial intelligence, while partnerships with industry will provide students with essential, real-world experiences. Moreover, there will be a greater emphasis on both technical and soft skills, ensuring graduates are well-prepared for the workforce.
    –Patti O’Maley, Vice Principal & CTE Coordinator, Payette River Tech Academy & Recently Profiled in Building High-Impact CTE Centers: Lessons from District Leaders

    In 2026, schools are poised to shift from using AI mainly as a time saver to using it as a genuine driver of better teaching and learning. Educators will still value tools that streamline tasks, but the real momentum will come from applications that sharpen instructional practice and strengthen coaching conversations. Observation Copilot is already giving a glimpse of this future. It has changed the way I conduct classroom observations by capturing evidence with clarity and aligning feedback to both district and state evaluation frameworks. As tools like this continue to evolve, the focus will move toward deeper instructional insight, more precise feedback, and richer professional growth for teachers.
    –Brent Perdue, Principal, Jefferson Elementary School in Spokane Public Schools

    The upper grades intervention crisis demands action. Most science of reading policies focus on K-3, but the recent NAEP scores showing historically low literacy among graduating seniors signal where policy will move next. States like Virginia are already expanding requirements to serve older students, and I expect this to be a major legislative focus in 2026. The pandemic-impacted students are now in seventh grade and still struggling. We can’t ignore them any longer.
    –Juliette Reid, Director of Market Research, Reading Horizons

    High schools and career and technical education (CTE) centers are increasingly seeking out opportunities to provide immersive, hands-on experiences that prepare students for the workforce. In 2026, we will see a surge in demand for virtual and augmented reality (VR/AR) tools to fill this need. VR/AR experiences promote deeper understanding, better knowledge retention and faster skills acquisition, giving students a realistic way to experience different careers, understand job expectations, and learn transferable skills like communication and teamwork. Whether it’s by letting students virtually step into the role of a nurse, welder, or chef; or enabling them to participate in a VR simulated job interview, VR/AR helps students build knowledge, skills and confidence as they explore career paths and it will be a critical technology for workforce development in 2026 and beyond.
    –Gillian Rhodes, Chief Marketing Officer, Avantis Education, Creators of ClassVR

    In 2026, expect growing urgency around middle school literacy. The students who were in K–3 during the pandemic are now in middle school, and many still haven’t caught up–only 30 percent of eighth graders are reading proficiently, with no state showing gains since 2022. While there is a myth that students transition from learning to read to reading to learn after third grade, the reality is that many older students need ongoing reading support as they take on more complex texts. Years of testing pressure, fragmented time for reading instruction, and limited focus on adolescent literacy have left students underprepared for complex, content-rich texts. In 2026, expect more states and districts to invest in systemic literacy supports that extend beyond elementary school: embedding reading across subjects, rethinking instructional time, and rebuilding students’ stamina and confidence to tackle challenging material. The middle school reading crisis is as much about mindset as mechanics – and solving it will require both.
    Julie Richardson, Principal Content Designer for Literacy, NWEA

    In 2026, I expect AI in education to shift from novelty to essential infrastructure, provided we keep human involvement and student safety at the center. Across districts we’ve worked with, we consistently see that the  real value of AI is not just in creating faster workflows, but in providing students and teachers with personalized support to result in more effective teaching and learning outcomes. Research and pilot programs show the strongest gains when AI augments human teaching, offering individualized feedback and tailored practice while educators focus on higher-order instruction and student connection. As adoption accelerates, the work ahead is less about whether to use AI and more about building systems that ensure it’s safe, equitable, and pedagogically sound. Beyond just product development,  means districts will need AI strategies that center governance, privacy protections, and investing in professional development so educators have the tools and confidence they need to use AI responsibly.
    Sara Romero-Heaps, Chief Operating Officer, SchoolAI

    In 2026, K–12 education will reach a critical moment as students navigate an increasingly complex, AI-enabled world. The widening gap between the skills students develop in school and the demands of tomorrow’s workforce will draw growing attention, underscoring the need for Decision Education in classrooms nationwide. Students, parents, teachers, and education leaders are all experiencing uncertainty about the future. Schools and districts will need to integrate Decision Education more systematically so students build the dispositions and skills to make informed choices about their learning, careers, and lives. Strengthening decision-making skills gives students greater agency and helps them navigate uncertainty more effectively. Education leaders who prioritize practical approaches to closing this skills gap will be best positioned to help students thrive in a rapidly changing world.
    –David Samuelson, Executive Director, Alliance for Decision Education

    I believe 2026 will be defined by the power of local communities stepping up. We’ll see grassroots networks of educators, families, and community organizations building new models of support at the city, state, and regional levels. There will be even greater local reliance on family engagement organizations and public-private partnerships ensuring no learner gets left behind. The resilience and creativity of local communities will be education’s greatest strength in the year ahead.
    Julia Shatilo, Senior Director, SXSW EDU

    Chronic absenteeism hasn’t eased as districts hoped–it’s proving sticky. At the same time, families are exploring and normalizing hybrid and home learning models. These two patterns may share roots in flexibility, agency, and the search for alignment between how students learn and how schools operate. Taken together, they suggest ​​significant changes in how families relate to school. In response, we’ll likely see districts and states focus on earlier, more flexible outreach and clearer visibility into alternative learning pathways–not sweeping reform, but steady adjustments aimed at keeping students connected, however and wherever learning happens.
    Dr. Joy Smithson, Data Science Manager, SchoolStatus

    The goal for literacy remains the same: Every child deserves to become a capable, confident reader. But our understanding has deepened, and this will shape conversations and best practices ahead. Too often, we’ve examined each dimension of literacy in isolation–studying how children decode words without considering how teachers learn to teach those skills; creating research-backed interventions without addressing how schools can implement them with integrity; and celebrating individual student breakthroughs while overlooking systemic changes needed for ALL students to succeed. We now recognize that achieving literacy goals requires more than good intentions or strong programs. It demands clarity about what to teach, how to teach, how students learn, and how schools sustain success. The future of literacy isn’t about choosing sides between competing approaches, but about understanding how multiple sciences and disciplines can work together through an interdependent, systems-thinking approach to create transformative change. We must strengthen pathways into the profession, provide high-quality teacher preparation programs, support strong leadership, and focus on effective implementation that facilitates high-impact instruction at scale. These aren’t technical challenges but human ones that require solutions that emerge when multiple sciences and systems-thinking converge to drive lasting literacy change–and educational change more broadly.
    –Laura Stewart, Chief Academic Officer, 95 Percent Group

    In 2026, K-12 leaders are done tolerating fragmented data. Budgets are tightening, every dollar is under a microscope, and districts can’t keep making uninformed decisions while insights sit scattered across disconnected systems. When 80 percent of spending goes to people and programs, guesswork isn’t an option. This is the year districts flip the script. Leaders will want all their insights in one place–financial, staffing, and student data together–eliminating silos that obscure the ROI of their initiatives. Centralized visibility will be essential for confident decision-making, enabling districts to spot ineffective spending, remove redundant technology, and strategically redirect resources to interventions that demonstrably improve student outcomes.
    –James Stoffer, CEO, Abre

    America’s 250th anniversary this year will offer an opportunity to connect students with history and civic learning in more interactive and engaging ways. Educators will increasingly rely on approaches that help students explore the stories behind our nation’s landmarks, engage with historical events, and develop a deeper understanding of civic life. By creating hands-on and immersive learning experiences–both in-person and virtually–schools can help students build connections to history and foster the skills and curiosity that support informed citizenship.
    –Catherine Townsend, President & CEO, Trust for the National Mall

    In 2026, AI will move beyond static personalization to create truly adaptive learning paths that adjust in real time. We’ll see systems that can read engagement, emotional tone, and comprehension using signals like voice cues, interaction data, or optional camera-enabled insights. These systems will then adjust difficulty, modality, and pacing in response. The result will be the early stages of a personal tutor experience at scale, where learning feels less like a fixed curriculum and more like a responsive conversation that evolves with the learner. We are going to increasingly see the exploration of immersive learning, and how we can use VR or XR to create tailored experiences to meet specific learning goals. The real potential comes from immersive learning which is backed by learning science and has clear pedagogical patterns: brief, targeted activities that reinforce concepts, whether through gamified exploration or realistic skill-building. The market will mature into offering both creative conceptual journeys and hands-on practice, making immersive learning a strategy for deepening understanding and building real-world skills.
    Dave Treat, Global CTO, Pearson

    In 2026, edtech will move decisively beyond digital worksheets toward tools that truly enrich the teaching experience. Educators will increasingly expect platforms that integrate curriculum, pedagogy, and professional learning–supporting them in real time, not adding to their workload. With AI and better learning design, edtech will help teachers focus more on student inquiry and collaboration, igniting deeper learning rather than just digitizing old practices.
    Chris Walsh, Chief Technology & Product Officer, PBLWorks

    This year, a major pivot point will be how schools choose to allocate funding—toward emerging AI programs like ChatGPT’s education initiatives or toward hands-on materials and science equipment that ground learning in the physical world. Determining how we leverage edtech and AI without sacrificing teacher expertise, nuance, or the human connection that makes classrooms thrive will be especially important.
    –Nick Watkins, Science Teacher, Franklin Pierce School District & Vernier Trendsetters Community Member

    In 2026, independent schools will continue to navigate a period of momentum, with many experiencing rising applications and stronger retention. At the same time, leaders will face ongoing challenges: managing tighter staffing ratios, rising operational costs, and the growing gap between financial aid need and available resources; schools that prioritize strategic and nimble framing of the school’s future, innovative partnerships and programs, and intentional community engagement will be best positioned to support their students and families effectively. Independent schools will also face new opportunities and challenges that come from external forces such as the expansion of school choice and the growth of artificial intelligence. Their overall focus will continue to be on creating sustainable, student-centered environments that balance academic excellence and engagement with social-emotional care and access, ensuring independent schools remain resilient, inclusive, and impactful in a rapidly evolving educational landscape.
    –Debra P. Wilson, President, National Association of Independent Schools

    In 2026, technological advancements will continue to transform test preparation, making learning more accessible, personalized, and efficient. AI, adaptive learning, and optimized UI/UX will enable students to focus on mastering content rather than managing resources or navigating cognitive overload. These tools allow learners to target areas of improvement with precision, creating study experiences tailored to individual strengths, weaknesses, and learning styles. AI will play an increasingly central role in personalizing education, such as smarter study plans that adapt in real time, instant explanations that accelerate comprehension, and 24/7 AI tutoring that provides continuous support outside the classroom. As these technologies evolve, test prep will shift from a one-size-fits-all approach to highly customized learning journeys, enabling students to optimize their preparation and achieve measurable outcomes more efficiently. The next wave of AI-driven tools will not just assist learning, they will redefine it, empowering students to engage more deeply and achieve higher results with greater confidence.
    –Scott Woodbury-Stewart, Founder & CEO, Target Test Prep

    Edtech is advancing at an extremely rapid pace, driven by the proliferation of AI and immersive tools. In the next year, there will be leaps in how these technologies are integrated into personalized learning pathways. Specifically, schools will be able to utilize technology to make education much smarter and more personalized via AI, and more immersive and experiential via augmented and virtual reality. Additionally, the integration of gamification and true learning science is likely to broaden the ways students will engage with complex material. With these advancements, educators can expect the emergence of holistic and integrated ecosystems that go beyond just teaching academic content to ones that monitor and support mental health and well-being, build work-applicable skills, offer college and career guidance, develop peer communities, and follow students throughout their academic careers.
    –Dr. A. Jordan Wright, Chief Clinical Officer, Parallel Learning

    In 2026, meaningful progress in math education will depend less on chasing the next new idea and more on implementing proven instructional practices with consistency and coherence. Schools and districts will need to move beyond fragmented reforms and align leadership, curriculum, and instruction around a shared vision of high‑quality math learning. This includes cultivating strong math identity for learners and educators, balancing conceptual understanding with procedural fluency, and ensuring learning builds logically and cumulatively over time. When systems commit to these evidence‑based principles and support teachers with aligned professional learning, the conditions are set for sustained improvements in student math outcomes nationwide.
    –Beth Zhang, Co‑President of Lavinia Group, K12 Coalition

    Laura Ascione
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  • End the Work Year with Gratitude and Apologies

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    There once was an employee who realized how hard it is to apologize after he offended a colleague recently by dashing off an email and hurling it across the internet without carefully reviewing the tone.  

    “I reread the email and saw that it seemed hostile,” he said. “I told him what he was doing wrong without praising him for what he did right.” After the exchange, the employee noticed that his colleague avoided him and did not respond promptly to his requests. He realized that he had damaged an important business relationship and needed to make amends.  

    He regretted his haste in sending the email. “For a while, I let it go,” he explained. “I just a slight inner discomfort and the thought of having done someone wrong.”

    In the end, however, he decided to end the year with a clean slate and called the colleague to apologize. As he prepared to make the phone call, he realized how hard it is to admit wrongdoing, Nevertheless, he found the experience worthwhile.  

    “We had a fruitful discussion about the issue I’d mentioned in the email and parted as friends,” he recalled. The employee saved his relationship with a vital team member. 

    Gratitude isn’t the only way to close out the year 

    When considering the end of one calendar year and the beginning of another, writers often extol the virtues of showing appreciation to those who’ve helped them. Of course, gratitude is an essential part of all relationships. Indeed, gratitude has been proven to be a key element in developing and maintaining happiness. I fully support making the effort to thank those who have contributed to your life in any way during the year. 

    However, apologies matter, too. Miscommunications, resentments, and hurt feelings worsen when left to fester; this can cause serious morale and productivity issues. As hard as it is to apologize, it is better to do so than to leave issues unsettled. Failure to apologize in a public setting can also lead to social media condemnation and damaged branding

    Go inside one interesting founder-led company each day to find out how its strategy works, and what risk factors it faces. Sign up for 1 Smart Business Story from Inc. on Beehiiv.

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    Elizabeth Danziger

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  • 4 Signs Your Dog Is Over Holiday Socializing | Animal Wellness Magazine

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    Holidays can be full of parties and socializing, and it’s natural for us to want to include our dogs in these celebrations. But many dogs, like humans, may have a limit for how much socializing and partying they’re up for. Knowing when your dog has had enough holiday socializing is an important part of keeping everyone safe.

    Should Fido Be at the Gathering?

    The first thing to consider is whether or not you should even include your dog in holiday gatherings. You need to know their personality type, as well as their likes and dislikes. For example, if your dog loves people, then a holiday party might be the highlight of their week. However, forcing them to socialize when they don’t want to can make them uncomfortable and potentially put others at risk. Be sure to take your dog’s preferences, and those of your holiday guests, into consideration.

    Social and Behavioral Issues to Think About Before Holiday Socializing

    Is your dog an introvert or extrovert? Do they love meeting new people and hanging out, or do they prefer cozy couch snuggles with their familiar, trusted people? If your dog is more of an introvert or is sensitive to strangers, crowds, or loud noises, then a holiday party may not be the best place for them.

    Does your dog steal or guard food? Party guests won’t be as careful as you are at managing where you put food down, especially if there will be kids at the party.

    Does your dog jump to greet or otherwise have less than perfect manners? This may be fine when it’s you alone, but if there will be children or elderly people attending, a dog jumping on them could be dangerous.

    Finally, will there be children? If so, who is going to be supervising dog and child interactions? You can’t assume dogs and kids will be comfortable with each other, and there should always be adult supervision.

    4 Signs Your Dog Might Be Done with Holiday Socializing

    1. They Stop Greeting New People Coming In

    If your dog is normally a social butterfly and they stop greeting people coming or going, that could indicate they’re tired or have had enough.

    2. They Start to Avoid or Retreat for Some Peace and Quiet

    If you notice your dog starts to avoid interactions, like walking away if someone tries to engage with them or ducking their head when someone tries to pet them, this could also be a sign they’re done with socializing. More obvious signs would be complete retreat where they go off into a back bedroom or hop out the dog door to escape the chaos of the party.

    3. They Get Clingy with You

    Some dogs may get clingy to you, their trusted, familiar adult, hoping you’ll give them relief from the situation. If you ignore this plea, the dog may decide they need to take more drastic measures to ask for relief, like snapping or vocalizing.

    4. They Get Aggressive

    Dog aggression, which can look like growling, barking, lunging, snapping, or biting, doesn’t usually happen out of the blue. In fact, there are usually earlier, less subtle signs of stress or discomfort, such as:

    • Yawning
    • Lip licking
    • Hard stare
    • Whale eye

    Once a dog’s subtle communication signs have been ignored, they may escalate their communication to be louder and clearer to tell you they need space or relief from the situation.

    Knowing your dog’s social limits, preferences, and communication is essential for happy, safe holiday socializing and will protect guests and your dog from discomfort.

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    Kate LaSala, CTC, CBCC-KA, PCBC-A, CSAT, owner of Rescued by Training, is a multi-credentialed behavior consultant specializing in fear, aggression, and separation anxiety, helping dogs and their people worldwide. She is also a pet death doula, supporting grief and loss, including stigmatized experiences such as behavioral euthanasia and rehoming cases.

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  • When Executives Pontificate, Meetings Flatline

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    Most executives don’t mean to hijack meetings. They’re trying to inspire, clarify, or share that one story from 1998 they swear still applies. However, somewhere between, “You know…” and minute 17 of the monologue, the meeting quietly dies. Pontification isn’t leadership. It’s just expensive noise. I’ve been guilty of it myself. Organizations don’t suffer from a lack of ideas from the top. They suffer from a lack of space for ideas from everyone else. 

    When talking becomes a distraction, not direction 

    Executives have disproportionate gravitational pull. One comment can redirect an entire meeting’s orbit. One story can retroactively redefine priorities. One “quick thought” can consume 20 minutes and derail the agenda. The meeting becomes theater rather than collaboration. Ironically, it leaves teams less informed, less aligned, and less energized than before.  

    Everyone leaves thinking the same thing, “Could that have been an email?” Pontification doesn’t merely take up airtime. It takes up oxygen, quietly suffocating diverse perspectives. Here’s what really happens in those moments: 

    • People with dissenting views self-edit. 
    • The most thoughtful contributors withdraw. 
    • Risk-taking evaporates because the “answer” already appears to be spoken. 
    • Meetings morph into agreement ceremonies instead of decision engines. 

    Leaders often insist they value candor and dialogue. However, if their monologue fills 70% of the meeting, they’ve already signaled what’s safe to say and what isn’t. Once you’re pulled in, time ceases to exist. The meeting ends without any decisions being made, no clarity, and five follow-up meetings to fix the original meeting. Congratulations! You’ve just created a full-time job for your calendar. 

    Why leaders fall into the pontification trap 

    Pontification is rarely ego-driven alone. Leaders often slip into it because: 

    • They believe storytelling equals clarity (it doesn’t).
    • There’s confusion between sharing experience and setting direction. 
    • They fear appearing disengaged if they aren’t speaking. 
    • There’s a lack of facilitation and only declaration. 
    • Their environment has rewarded commentary more than curiosity. 

    In many executive cultures, speaking more is subtly equated with influencing more. However, high-performing teams aren’t inspired by volume. They’re inspired by precision. 

    How to break the pontification cycle 

    The solution isn’t leader silence, but leader discipline. A leader who frames space instead of fills it signals trust, competence, and respect. They shape the conversation without dominating it. Instead of delivering soliloquies, they ask questions. They create a container for dialogue instead of consuming all available time. Great leaders don’t dominate meetings. They curate them. So instead, try this: 

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    Andrea Olson

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  • Healthy Life: Ending the day on a positive note: How news can support mental health

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    In Finland, some parents have adopted a bedtime routine that seems almost too simple to matter. Each night, they ask their children one question: “What was the last good moment of your day?” No screens, no lectures, no moralizing, just a moment to pause and reflect.

    Psychologists who followed families practicing this ritual for 10 years found remarkable results. Children who answered the question daily were up to 80 percent less anxious by the time they reached their teenage years. Ending the day on a calm note helps the brain wrap up its stress cycle, allowing children to sleep more peacefully and recover emotionally from the day’s challenges.

    The story recently became popular on social media, but it also makes us think about something bigger: why don’t the media talk more about such easy and helpful ways to take care of our mental health? In a news world focused on major crises and troubling stories, reporters don’t often highlight positive developments happening around the world.

    The hidden cost of daily news

    Newsrooms have long followed the mantra: “If it bleeds, it leads.” Stories about crime, disasters, or conflict grab attention – and clicks. But reading it can really affect people’s feelings. The research has shown that many adults experience stress or discomfort when following the news, and some even limit their news consumption because they find it stressful (American Psychological Association 2023). Meanwhile, the Reuters Institute notes that “news avoidance” is rising globally, as people deliberately turn away from stories that make them feel overwhelmed.

    The paradox is clear: journalism aims to inform and empower the public, yet relentless coverage of negative events can leave readers anxious, helpless, or disengaged. Ignoring these effects undercuts the basic mission of the press.

    Learning from Finland: A different approach

    The Finnish bedtime ritual offers a useful metaphor for journalism. Just like children think about their day before going to sleep, readers can better understand the news if stories include background information, ideas for fixing problems, and messages of hope.

    This is the philosophy behind solutions journalism, promoted by groups like the Solutions Journalism Network. It doesn’t mean sugar-coating problems or avoiding hard truths. Instead, it means telling the full story, highlighting not just the problem but also credible responses and examples of success.

    For instance, when reporting on youth anxiety, a journalist could explore programs in schools, community initiatives, or national policies that help children build resilience. Research from the University of Texas at Austin’s Engaging News Project found that readers of solutions-focused articles felt more optimistic about the issue and more confident that there were effective ways to address it, compared with readers who only saw problem-focused news. Engaging audiences this way also strengthens trust in media, an important advantage at a time when many people doubt the news.

    Small shifts, big impact

    In many ways, journalism can borrow inspiration from the Finnish habit of ending the day with a moment of reflection. It’s a simple cultural practice, not a rule, but it shows how small habits can shape how people process the world around them and be less anxious.

    Similarly, there are a few modest adjustments journalists can consider when thinking about how audiences absorb the news:

    Language: choosing clear, calm wording instead of dramatic phrasing when covering difficult subjects.

    Balance: showing not only the problem, but also what people or communities are trying in response.

    Context: helping readers understand why something is happening, not only that it happened.

    Follow-up: returning to stories so people see what changed over time.

    They are reflections on how reporting might support a clearer and more grounded understanding of events. And just as the Finnish ritual helps families end the day with perspective, these small journalistic choices can help audiences navigate the news with a better coherence.

    Real-world examples

    Some news outlets are already using solutions journalism. The Guardian’s Upside series, BBC’s People Fixing the World, and CBC’s What On Earth? spotlight serious issues, like climate, health, and inequality, while focusing on real-world innovations and responses. These programs illustrate that news can inform without overwhelming, by highlighting constructive change.

    Closing the cycle

    In a world where headlines bombard us with crisis after crisis, journalism can offer closure. Just as the Finnish ritual encourages children to reflect on a positive moment before sleep, journalists can help audiences finish the news cycle feeling informed rather than exhausted. The goal isn’t “feel-good news” – it’s resilience and understanding in an age of constant noise.

    Journalism has always been about sharing information. Today, it can also help improve our mental well-being, one calming story at a time.

    American Psychological Association (2023). Stress in America: The State of Our Nation.

    Reuters Institute (2024). Digital News Report: Trends in News Consumption and Avoidance.

    University of Texas at Austin (2021). The Effects of Solutions Journalism on Audience Trust and Engagement.

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    By: Valentine Delort

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  • From fragmented to family-first: Our district’s communication reboot

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    Key points:

    In Greenwood 50, our story began with a challenge shared by many districts: too many tools, not enough connection. With more than 8,000 students across 15 schools, our family engagement efforts felt more fractured than unified.

    Each school–and often each classroom–had its own way of communicating. Some used social media, others sent home printed newsletters. Many teachers used a host of apps on their own, often with great results. But without a common system, we couldn’t guarantee that every family, especially those with multiple kids or multilingual needs, felt fully informed and included.

    What we needed wasn’t more effort. It was alignment. So, we started with a simple idea: build on what was already working.

    Starting with teacher momentum

    When we looked closer, we found something powerful: Six of our eight elementary schools had already adopted ClassDojo–without being asked. Teachers liked its ease of use. Families liked the mobile experience and automatic translation. And everyone appreciated that it made communication feel more human.

    Rather than rolling out something new, we decided to meet that momentum with support. As district leaders, we partnered across departments to unify all 15 schools using ClassDojo for Districts. Our goal was clear: one platform, one message, every family engaged.

    We knew that trust isn’t built through mandates. It’s built through listening. So, our rollout respected the work our teachers were already doing well. Instead of creating a top-down plan, we focused on making it easier for schools to connect–and for families to stay informed.

    From tech challenge to time saved

    One of the first things we did was connect our student information system directly to the platform. That meant class rosters synced automatically. Teachers didn’t need to manually invite families or set things up from scratch.

    For school leaders, this was a game-changer. As a former principal, I (Debbie) remember the long hours spent setting up communication tools each year. Now, it just happens. Teachers log in, their classes are ready, and families are connected from day one.

    This consistency has helped every school level up its communication. From classroom stories to urgent messages, everything happens in one place. And when families know where to look, they’re more likely to stay engaged.

    Reaching more families, building stronger partnerships

    Before our rollout, some schools reached just 60 percent of families. Today, many are well over 90 percent. My school (Anna) has reached 96 percent–and the difference shows. Families aren’t just receiving updates. They’re reading, replying, and showing up.

    Because the communications platform includes real-time translation, our multilingual families feel more included. We’ve had smoother parent conferences, better attendance at events, and more everyday connection. When a family can read a teacher’s message in their home language–and write back–that builds a sense of partnership.

    As a principal, I use our school’s page to post reminders, spotlight students, and share what’s happening in related arts, music, and physical education. It’s become our school’s storytelling platform. Families appreciate it–and they respond.

    Respecting time, creating alignment

    The platform’s built-in features have also helped us be more thoughtful. Teachers can schedule messages, avoiding late-night pings. District and school leaders can coordinate messaging so that what families receive feels seamless.

    This visibility has been key. Our communications team can see what’s being shared, school teams can collaborate, and everyone is rowing in the same direction. It’s not about controlling the message–it’s about creating clarity.

    Lessons for other districts

    If we’ve learned one thing, it’s this: Start with what’s working. Our most important decision wasn’t what tool to use–it was listening to our teachers and supporting the systems they were already finding success with.

    This wasn’t just a platform change. It was a mindset shift. We didn’t need to convince them to use something new. We just needed to remove barriers, support their efforts, and make it easier to connect with families districtwide.

    That shift–from fragmented to unified, from siloed to shared–has made all the difference in reaching new levels of accessibility and engagement.

    Latest posts by eSchool Media Contributors (see all)

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    Johnathan Graves, Debbie Leonard, & Anna Haynes, Greenwood 50 School District

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  • Trump signs bill demanding his administration release the Epstein files

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    President Trump on Wednesday night signed into law legislation demanding that the Justice Department release all documents related to its investigation into sex offender Jeffrey Epstein.

    With little fanfare, the president announced the action in a lengthy social media post that attacked Democrats who have been linked to the late financier, a line of attack that he has often deployed while ignoring his and other Republicans’ ties to the scandal.

    “Perhaps the truth about these Democrats and their associations with Jeffrey Epstein, will soon be revealed, but I HAVE JUST SIGNED THE BILL TO RELEASE THE EPSTEIN FILES!” Trump wrote in a post on his social media platform Truth Social.

    Now the focus turns to Atty. Gen. Pam Bondi, whom the legislation compels to make available “all unclassified records, documents, communications and investigative materials” in the Department of Justice’s possession no later than 30 days after the legislation becoming law.

    The action on the bill marks a dramatic shift for Trump, who worked for months to thwart release of the Epstein files — until Sunday, when he reversed course under pressure from his party and called on Republican lawmakers to back the measure. Within days, the Senate and House overwhelmingly voted for the bill and sent it to Trump’s desk.

    Although Trump has now signed the bill into law, his resistance to releasing the files has led to skepticism among some lawmakers on Capitol Hill who question whether the Justice Department may try to conceal information.

    “The real test will be, will the Department of Justice release the files or will it all remain tied up in investigations?” Rep. Marjorie Taylor Greene (R-Ga.) said at a news conference Tuesday before the House and Senate passed the bill. Greene was among a small group of GOP defectors who joined Democrats in forcing the legislation to the floor over Trump’s objections.

    The legislation prohibits the attorney general from withholding, delaying or redacting the publication of “any record, document, communication, or investigative material on the basis of embarrassment, reputational harm, or political sensitivity, including to any government official, public figure, or foreign dignitary.”

    Carve-outs in the bill could allow Trump and Bondi to withhold documents that include identifying information of victims or depictions of child sexual abuse materials.

    The law also would allow them to conceal information that would “jeopardize an active federal investigation or ongoing prosecution, provided that such withholding is narrowly tailored and temporary.”

    Trump directed the Justice Department last week to investigate Epstein’s links with major banks and several prominent Democrats, including former President Clinton.

    Bondi abided, and appointed a top federal prosecutor to pursue the investigation with “urgency and integrity.” In July, the Justice Department determined after an extensive review that there was not enough evidence that “could predicate an investigation against uncharged third parties” in the Epstein case.

    At a news conference Wednesday, Bondi said the department had opened another case into Epstein after “new information” emerged.

    Bondi did not say how the new investigation could affect the release of the files.

    Asked if the Epstein documents would be released within 30 days, as the law states, Bondi said her department would “follow the law.”

    “We will continue to follow the law with maximum transparency while protecting victims,” Bondi said.

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    Ana Ceballos

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  • Inside the Trust Recession: What’s Driving the Crisis in Modern Leadership

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    From admitting what you don’t know to listening with real empathy, today’s leaders must rebuild trust one honest interaction at a time. Unsplash+

    Trust. Without it, every relationship disintegrates into dust. Today’s workplace is being reshaped by forces that make trust harder to build and easier than ever to lose. Artificial intelligence is accelerating decision cycles. Hybrid work has reduced organic connection. And after years of economic volatility, employees are more skeptical of leadership notices and more sensitive to signs of inconsistency. We’ve become obsessed with automation without connection and conversations without intention. The result is reactive behavior that breeds short-term thinking and corrodes long-term reputation. Instant gratification, whether in communication, decision-making or performance expectations, is rapidly eroding trust at scale.

    According to the 2024 Edelman Trust Barometer Global Report, 61 percent of respondents worry that business leaders are purposely trying to mislead people by communicating things that are false or exaggerated. The trust deficit is real, and growing. But the path forward doesn’t rely on better dashboards or more polished messaging. It lies in leaders doing something that machines cannot: making human connection a priority. Here are three potent ways to build trust as a leader today.

    Become the trusted guide

    Many leaders have felt it: the sting of not knowing an answer in a moment when everyone expects certainty. Traditional leadership norms reward omniscience, so admitting “I don’t know” can feel like weakness. But here’s the truth: imperfection equals connection. Your relationship with authenticity is tested most in high-stakes moments. When you’re asked a question you can’t answer, you have two options:

    Option 1: Pretend. This reactive move puts you out of integrity with yourself and breaks trust with the person opposite you. 

    Option 2: Own your truth. Counterintuitively, this sparks connection, demonstrates integrity and signals competence, ultimately accelerating trust in any business relationship.

    Imagine you’re on a call with the CTO of a new client. All eyes are on you, including the three team members you invited to shadow the session. You get a question you can’t answer. Try this: “That’s a really good question that I don’t have an answer for. Here’s what I’ll do: after our conversation, I’ll dig into it and find you an answer—and if that fails, I’ll connect you with the right person who can. Does that sound fair?”

    The trust-building power lies in your tone, warmth and curiosity. You’re increasing your credibility stock for both your client and your team. And in an era when A.I. can simulate certainty but not sincerity, humility is a competitive advantage. 

    Acknowledge others for their gifts

    Research from Professor Norihiro Sadato of Japan’s National Institute for Physiological Sciences found that receiving a compliment activates the same part of the brain (the striatum) as receiving a financial award. In other words: authentic praise feels like currency. Internal recognition—specific, timely and real—encourages people to express themselves without fear, drop the mask and own their gifts.  

    Picture this: it’s the first five minutes of your weekly all-hands meeting, and you decide to acknowledge your colleague for something you observed yesterday: “The way you handled that difficult conversation with the marketing team was incredible. You stayed calm, listened deeply and asked intentional questions. Watching you navigate that moment inspired me to handle conflict with more presence.”

    This public recognition not only inspires your colleague to own his genius, but it also reinforces this conscious behavior at scale. However, the final sentence is where the magic lies. It signals to your team that you are a work-in-progress, just like them (a.k.a. a human being). Do this right, and you’ll become not only a relatable leader but also an influential one. When your compliment embodies authenticity, specificity and impact, trust will find you. 

    In a moment when employee engagement is declining and burnout is rising, small acknowledgments like this have an oversized impact. They scale trust by modeling the psychological safety everyone says they want but few leaders intentionally build. 

    Deeply listen (not just actively)

    Most leaders can recite the definition of “active listening.” Carl Rogers and Richard Farson introduced it back in 1957 as a way of deeply understanding another person’s perspective. They described it as a tool that “requires that we get inside the speaker, that we grasp, from their point of view, just what it is they are communicating to us. More than that, we must convey to the speaker that we are seeing things from their point of view.” Rogers and Farson believed that those on the receiving end of this kind of listening cultivate emotional maturity, become less defensive, and develop better self-awareness.

    But here’s the challenge: in today’s distracted workplaces—Slack pings, hybrid meetings, compressed timelines—active listening often collapses into surface-level validation. 

    Let’s walk through an example. You’re in a 1:1 meeting with your newest hire. Halfway through the conversation, you say: “I hear you. It sounds like imposter syndrome is the issue, and you’re worried about not hitting the ground running in your new role.” It’s technically correct, but emotionally absent. Your hire heard your words, but doesn’t feel that you’ve truly empathized with her experience.

    Try this instead: “I can feel the nerves in your energy, and I know everything feels overwhelming right now. On one hand, it seems like you’re excited about the challenge ahead; on the other, you’re telling yourself a story that you’re not worthy of this role. Given you’ve never felt this way before joining a new company, I know this must be extremely challenging. Just know we deeply believe in you, and we’re here to support you every step of the way.”

    Deep listening transforms how people relate to you. Here, you’re empathizing with their experience, describing the energy you’re sensing and tapping into your intuition. Deep listening transforms how people relate to you. It helps new hires feel grounded. It builds rapport that lasts for years, not months. And in a world where employees increasingly doubt whether leaders truly understand them, empathy has become strategic. 

    The trust recession isn’t hypothetical. It’s showing up everywhere, with employees second-guessing leadership decisions, managers hesitant to communicate for fear of being misinterpreted, teams defaulting to short-term wins over long-term alignment, A.I.-driven workflows creating speed but also skepticism and uncertainty and noise drowning out nuance. 

    In this environment, people aren’t craving perfect leaders. They’re craving human ones—leaders with integrity, humility and presence. If you want to overcome the trust deficit inside your company, start by looking in the mirror. Trust is not rebuilt through memos, dashboards or A.I.-generated talking points. It’s rebuilt through daily behaviors, small moments and consistent humanity. When you embody the change you want others to follow, that’s where real impact begins. 

    Ravi Rajani is a global keynote speaker, communication expert, and the author of Relationship Currency: Five Communication Habits for Limitless Influence and Business Success 

    Inside the Trust Recession: What’s Driving the Crisis in Modern Leadership

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    Ravi Rajani

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  • 9 Ways to Ensure People Remember What You Say

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    You spend hours on slides, emails, and practice pitches. You work so hard at your communications that your eyes get blurry. Hours of research go into that presentation. However, here’s the shocking truth: Research on the Ebbinghaus forgetting curve shows that about half of what you’ve communicated to someone will be forgotten in just an hour. Within a couple days, about 75 percent of what you’ve told them will be forgotten. 

    Lost. Gone forever. 

    If you want to make sure that they not only remember your message, but they remember you, you need to become an architect of memory. In order to overcome the forgetting curve, you need to stop expecting retention and start engineering it. Here are nine hacks to help you and your ideas become unforgettable: 

    1. Set the context. 

    When and where you give information makes a difference. The more vivid the place and the action at Point A, the more accurate and easier the recall at Point B. Put yourself and your audience in the right place. 

    2. Take advantage of cues. 

    Place reminders, such as an object, a phrase, or a pattern, that are extremely related to your core content. Cues work as memory triggers for recall. 

    3. Amplify the sensory intensity. 

    Activate as many senses as possible. Sensory intensity matters a lot. All it takes is one visual or one sound to make a difference to your audience’s retention. 

    4. Monitor the quantity of information. 

    Walk the fine line between memorable and forgettable. If you give too little information, you won’t be memorable. However, give too much information and you lose your audience before you even get them to remember you. 

    5. Keep it relevant. 

    The more your information relates to your audience’s needs or goals, the higher the likelihood they will remember it. 

    6. Stick to the facts. 

    People retain information better with truths that are known by actual experience or observation rather than abstract, opinion-based information. Facts give people solid mental footholds that build retention. 

    7. Make it a surprise. 

    Provide them with something that they have not experienced before or provide it to them suddenly or unexpectedly. Surprise is powerful. A tiny bit of novelty or surprise helps you stand out. 

    8. Be emotionally intelligent. 

    Linking your information to your audience in an emotionally intelligent way makes it automatically more memorable. 

    9. Rinse and repeat. 

    Experts agree that it takes three impressions for the brain to detect something as repetitive and begin to form a pattern. Your best bet? Deliberate and strategic repetition to make content long-lasting in memory. 

    The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

    The early-rate deadline for the 2026 Inc. Regionals Awards is Friday, November 14, at 11:59 p.m. PT. Apply now.

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    Peter Economy

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  • In the Age of AI, Leadership Is Under Pressure. It’s Only Going to Get More Intense

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    Walmart CEO Doug McMillon recently addressed a workforce conference at Walmart headquarters with an opening phrase that has all leaders on edge. “It’s very clear that AI is going to change literally every job,” he said. McMillon said this to a room full of Walmart executives and leadership teams from other organizations.  

    What he meant, and what was restlessly perceived, is that leadership isn’t safe from the reach of AI. He went on to say that there may be a job that AI won’t change, but he has not yet heard of it. It is reported that the room fell silent after McMillion’s words sank in. I’ve recently witnessed the same holding of breath with my own leadership clients.  

    The thing that McMillian didn’t hit on, though, is that AI has already changed every job. It has moved from a projected future of change to one that’s already here. But for the most part, leadership doesn’t know how to act or react.  

    An unstoppable force 

    You’re probably already using AI to write emails, think about projects from several angles, and even to help navigate tricky situations. AI will test leaders’ adaptability, foresight, and team alignment. It will also quickly highlight leadership gaps. What you can do, and what I coach my clients to do, is stay ahead of this rapidly shifting technology. Treat AI as a learning tool by teaching your teams to experiment, think critically, build contingency plans, and utilize the technology collaboratively.  

    I’ve seen leadership build AI onboarding teams and develop AI think tanks to understand the options and utilize the technology to advance and create, which is a great approach. However, I’ve also seen those same teams whisper in hallways about the ability this technology has to replace jobs completely. They ask each other how they can hold it back or avoid the inevitable from happening. However, as McMillan said, “the objective is to create the opportunity for everybody to make it to the other side.”  

    Stopping the panic 

    As a leader in the AI age, you have two options: You can lead with caution and trepidation or you can open meetings to discussion, be transparent, and communicate with your teams about what’s coming in the way of AI and what they can expect. You can even ask teams to create AI workflows and think critically about its limitations.  

    I recommend the latter way of communicating with your team because transparency is needed now more than ever. It’s easier to stay quiet and integrate AI into the everyday workflow overnight by hiring a few people to oversee the technology. However, being as open and honest as possible with the people you lead builds trust in your leadership. This is the trust that’s necessary to stop the spread of panic and fear of an AI takeover.  

    Leadership will change too 

    AI is also putting a new spotlight on ethics. As a leader in the age of AI, your role is to safeguard your team against privacy concerns, biases, and fairness dilemmas. Leadership has always been a position based on ethics, but its reach extends much further with AI.  

    Navigating a human-AI hybrid workforce will challenge you to recall the reasons why you became a leader and hold fast to your values. AI is going to push leaders to stand up and stand firm while leading transparently. This may seem like the time to lead with quiet uncertainty, but the opposite is true. AI is about to expose the underbelly of leadership. Those who don’t hold their seat with strength will be swept aside. 

    The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

    The early-rate deadline for the 2026 Inc. Regionals Awards is Friday, November 14, at 11:59 p.m. PT. Apply now.

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    Jerry Colonna

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  • 3 Ways to Communicate Better With Gen-Z Employees

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    For those leading a multigenerational workforce, connecting with and engaging Gen-Z employees may prove to be a challenge. While every generation works differently, there has been a noticeable rift between the work style of Gen-Z and that of Millennials or Gen-X.  

    Born between the mid to late 1990s and early 2010s, Gen-Z comprises approximately 27 percent of the global workforce and is expected to account for two-thirds within a few years. Surveys show that Gen-Z workers value authenticity, transparency, personal growth, and other aspects that may not be highlighted in traditional workplaces. It’s no wonder that traditional leaders have found difficulty in communicating with this sector of workers.   

    The question is, as a non-Gen-Z leader, how can you manage these workers most effectively? The following are specific tools I give my clients to build their relationships with Gen-Z employees.   

    Step into their shoes.   

    Before trying to “fix” what they are or aren’t doing, take a step back and look at things from their point of view. Ask yourself: What do your Gen-Z employees value? How do they like to communicate? Understanding their perspective is the first step toward bridging the gap.   

    1. Lead with authenticity and clarity.   

    Gen-Z grew up in the age of information overload. They’ve spent years filtering through noise to decipher what’s real and what’s not. That means they have a finely tuned radar for vague or inauthentic messaging. For example, the practice of large corporations laying off workers without reasoning or direct communication doesn’t fly with Gen-Z. This method leaves a negative impact on those left to fend for themselves.   

    As a leader, you’ll earn their respect by being transparent. When you make a decision, don’t just share what you’ve decided, explain why you made that choice. If you’re still working through something, simply say so. Overcommunication is favorable.  

    Admitting you don’t have all the answers doesn’t undermine your authority. Instead, it builds credibility. For example, if you need to fire an underperformer, be honest with them. To take it a step further, drop performance reviews and instill a culture of feedback that allows for a constant flow of both positive and negative conversations. Once established, your employees won’t be surprised if they are cut. They will know it’s coming.  

    2. Encourage dialogue, not hierarchy.   

    Gen-Z thrives in environments where ideas flow freely, and collaboration outweighs hierarchy. They don’t want to feel less respected and seen as “kids” due to their age and experience, but rather as equal adults who have a seat at the table.   

    Before finalizing a project or policy, invite their input. Ask questions like:   

    • “Can I get your opinion on this?”   
    • “How would you approach this challenge?”   

    When they see their feedback being heard and acted on, engagement will naturally increase. It’s not about giving up control—it’s about co-creating success rather than using a top-down approach.  

    3. Meet them where they are—digitally.   

    This generation communicates differently, to say the least. Quick, visual, and efficient is the norm. Slack messages, voice notes, or short videos may feel informal to some leaders, but to Gen-Z, these are legitimate everyday tools for productivity and connection.   

    Instead of dismissing these habits as “unprofessional,” be open to their value. Ask how they use these platforms to collaborate or learn. You might uncover new ways to improve communication across your whole organization.   

    Remember, it’s not about replacing traditional communication. It’s about broadening it. Communicating in person will always be most effective, so you can also educate younger generations in the value of non-tech communication.   

    The future of the workplace with Gen-Z 

    Gen Z is redefining what effective communication looks like at work. They crave authenticity, value inclusion, and expect technology to make things easier, not harder. If you can adapt your leadership style to meet them half-way, you’ll not only strengthen employee engagement and commitment, you’ll also cultivate a culture that’s built for longevity. 

    The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

    The early-rate deadline for the 2026 Inc. Regionals Awards is Friday, November 14, at 11:59 p.m. PT. Apply now.

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    Carol Schultz

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  • Small Annoyances Add Up in Business. Here’s How Great Leaders Respond

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    You felt it the moment you got to the conference—a tiny pebble in your shoe. Not enough to stop, just enough to annoy you. “I’ll deal with it later,” you told yourself. “First, take care of business.”   

    Three hours in, it had become a small torture device. When you finally stopped for 10 seconds and shook out the pebble, you laughed, realizing how much energy you wasted ignoring it.

    In leadership, annoying pebbles come in many forms. It might be the underperformer you keep hoping will “come around,” the recurring glitch everyone works around, or the teammate who dominates meetings. Each one is small enough to tolerate—until the constant friction eventually burns you out and wears away your culture. 

    When little pebbles add up  

    Some leaders believe ignoring small irritations makes them resilient or tough. Research says otherwise, however, pointing to mental fatigue, cognitive load, and resource depletion. These are ways the human brain gets worn down by tolerating too much for too long. In my coaching work, I call it “energy leaks.” 

    Everyone does it. They rationalize: “It’s not that bad. It’s just how she is. It’s not worth bringing up.” Each story allows you to avoid discomfort—conflict, confrontation, or change. The payoff? You keep the peace and feel “nice.” You even get to tell yourself you’re being “professional.” However, the price is steep. It comes in the loss of focus, diminished trust, and quiet resentment that seeps into our decisions and relationships. 

    Seeing pebbles in action 

    You can see it everywhere. At Boeing, years of tolerating minor quality issues eventually eroded safety culture and public trust. At Uber, small ethical lapses were written off as “startup intensity” until they blew up into a global scandal. At Wells Fargo, the culture of enabling the tiny missteps that fed unrealistically aggressive sales goals eventually became systemic fraud. 

    As Jerry Seinfeld might say, “Ever notice how a whole organization can walk around with the same metaphorical pebble? The outdated policy no one likes, the meeting everyone dreads, or the software no one understands. It’s like a company-wide limp. But nobody says anything because, you know, ‘we’re staying positive.’ Sure, positive we’ll do nothing about it.” 

    Reflection questions 

    • What small irritations or misalignments have you tried to live with? 
    • What payoff do you get from tolerating them—and what’s the cost? 
    • What would freedom look like if you stopped pretending “it’s fine”? 

    5 steps to be pebble-free 

    1. Notice the pebble. Acknowledging the truth can lighten the load. You can’t release what you don’t see. 
    2. Remove the pebble. Do the thing you’ve been avoiding. Fix it, address it, or let it go entirely. The relief will outweigh the discomfort. 
    3. Reframe the pebble. Ask what it’s teaching you. Maybe it’s pointing to a boundary you need to set or a truth you need to tell. 
    4. Say no to new pebbles. Stop letting unnecessary irritants pile up. Say no to extra meetings, unclear requests, or “just this once” exceptions that cost peace later. Here’s a free guide I wrote to help leaders say no
    5. Review the culture. If the same pebbles keep showing up throughout your organization, it’s not a shoe problem—it’s a culture problem. Review policies, norms, and incentives to see where friction hides in plain sight. 

    Team talk  

    At your next team meeting, invite a five-minute pebble check. Ask: “What’s one small thing you’re putting up with that doesn’t serve you or the team?” Listen. Don’t fix. You’ll be amazed how quickly awareness melts frustration and clears the path for meaningful action. 

    Your inspirational challenge 

    Don’t mistake “putting up with it” for strength. Real strength is the courage to stop, adjust, and move on with clarity. While you can’t avoid every pebble, you can choose how you meet them—with awareness, compassion, and a willingness to act. 

    This week, give yourself permission to stop tolerating pebbles that steal your ease. Every time you clear a minor irritation or a big misalignment, you create space for love to lead. That’s the way to quiet revolution—striding forward with purpose, peace, and no unnecessary pain. 

    The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

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    Moshe Engelberg

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  • The Hidden Cost of ‘Fake It Till You Make It’ Leadership

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    “Her smile is not her smile.” That haunting phrase from sociologist Arlie Russell Hochschild wasn’t written for exhausted CEOs, but it could have been. Years ago, I was a top producer in a large sales organization, mentoring new hires by day and wrangling two toddlers by night. I was smiling on the outside and simmering on the inside—the kind of bone-tiredness that even the strongest coffee couldn’t fix. 

    What is surface acting 

    That’s what researchers call surface acting—suppressing what you feel and simply faking what you must show. In leadership, you likely treat it as part of the job description, but new research shows it’s the start of a vicious spiral. 

    Researchers from the Journal of Organizational Behavior tracked employees throughout 10 workdays and they discovered a telling pattern. When people start the day low on energy, they’re far more likely to rely on surface acting because deep acting—genuinely reshaping your emotional response—takes up-front investment. If you’re already drained, you skip it. Relying on surface acting drains energy even more the next morning. Thus, you are more likely to fake it again. Hello, loop. 

    When emotional labor becomes habitual  

    This cycle of emotional performance isn’t new. Hochschild coined the term “emotional labor” in her groundbreaking book The Managed Heart, describing how flight attendants and bill collectors were trained to regulate both what they showed and what they felt—not for connection, but for commerce. 

    She identified two types of emotional labor: 

    • Surface acting: Where you fake the required emotions (“nicer than natural” or “nastier than natural”). 
    • Deep acting: Where you internally align with those emotions. 

    Hochschild warned that surface acting leads to a dangerous estrangement, not just from others, but from yourself too. “Her smile is not her smile,” she wrote of a flight attendant—a line that perfectly captures how modern leaders can lose themselves when emotional labor becomes chronic. 

    That insight connects directly to what my team at Limitless Minds teaches as neutral thinking. When your mindset is reactive and has thoughts like “I just need to put on a face,” you are surface acting. When you pause and engage with perspective and think, “I feel X. What do I choose to show?” you are deep acting. 

    Surface acting may feel easier in the moment, but it’s costly over time. Research links it to lower job satisfaction, poorer well-being, higher turnover, and more emotional exhaustion. Deep acting, on the other hand, aligns your internal state with your external display and leads to much healthier outcomes. 

    What this looks like in real leadership 

    Rewind to that meeting I mentioned earlier. I wish I could say I caught myself in the act, but truthfully, I didn’t. Like most leaders, I thought holding it together was the same as holding it well.  

    What if, instead of forcing the smile, I’d taken a micro-break five minutes before—if I’d stepped away, acknowledged my exhaustion, and reminded myself of my team’s needs rather than just the message? What if I’d said, “Team, I’ll be honest with you. I’m drained. I know this quarter has been tough, and that stings. Let’s talk about it openly.” That shift—from surface to deep acting, grounded in mindset—changes everything. 

    Warning signs you might be stuck in a surface acting spiral 

    In the morning, you wake up already depleted, dreading the day. You feel disconnected from your team, as if the interactions are hollow. You struggle to manage your own or others’ emotions, so you lash out or numb out afterward. 

    Research from the National Library of Medicine confirms the negative effects. Surface acting undermines self-control later in the day, and people who deep act drink less and engage in fewer negative behaviors. So how do you break free from the cycle? From my work on mindset and emerging research, here’s a quick five-step reset.  

    1. Micro-pause at midday. 

    Take five minutes to detach—walk outside, breathe, and look at nature. Studies show stealing five minutes from the chaos and giving your brain a timeout replenishes energy and reduces the need for surface acting. 

    2. Reframe the moment.

    Before your next interaction, ask yourself, “What’s this really about? What’s under the surface?” Acknowledge it, then choose how to engage. That’s neutral thinking in action. 

    3. Focus on low-effort restoration after work. 

    Research from the Journal of Organizational Behavior shows that even simple relaxation—like reading, music, or stretching—protects you from surface-acting fatigue the next day. 

    4. Share something real. 

    You don’t need a deep therapy session. Acknowledge to your team or a trusted peer, “I’m feeling a bit used up today, so I might lean on you.” That small act of openness eases the pressure. More importantly, it strengthens what research calls social muscle strength: your ability to connect and recover faster through genuine human moments. In other words, when you share emotions instead of suppressing them, you build the resilience that keeps you from surface acting tomorrow. 

    5. Schedule the reset. 

    Build it into tomorrow. “I’ll arrive 10 minutes early. I’ll center myself. I’ll review this question: How do I want to show up, rather than just show?” You might think, “I don’t have time for that!” That’s exactly the issue. When you’re running on empty, surface acting feels like the shortcut, but it’s actually the long road. It drains you, disconnects your team, and strips away your chance to lead deliberately. 

    Coming back to neutral is the mindset shift that says, “I’m not just going to act. I’m going to observe, respond, and choose.” When your inner state and outer expression finally align, you move from fake-smile survival mode into meaningful leadership mode. 

    The next time you’re in front of a drained room, skip the performance. Step into the pause and choose how you show up. You might just find that the most powerful thing you can offer isn’t the perfect smile—it’s a real one. 

    The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

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    Henna Pryor

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  • Research Shows That the Best Leaders Repeat Themselves. Here’s Why You Should Too

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    As a leader, a big part of your job is to communicate key messages effectively. This way, your team is clear and focused on the right things. Often, this means repeating yourself. Yet many of my coaching clients balk at this premise of sharing the same message again, fearing they might sound redundant, annoying, condescending, or even lazy. 

    This is the paradox of leadership communication. The habit leaders sometimes fear—repeating the same message—is often the secret weapon of influence, alignment, and credibility. Consider the impact of Microsoft CEO Satya Nadella’s relentless focus on developing a growth mindset. There’s also ex-PepsiCo CEO Indra Nooyi’s consistent emphasis on “performance with purpose.” 

    Here’s how I encourage you to think about it: Save your creativity and novelty for your internal processes and your product offerings. Communicate your message consistently and, yes, repeat yourself. When you repeat your message, you’re not a nagging boss, but rather a resonant leader.   

    The benefits of repeating yourself 

    There are three key benefits of repeating yourself: attention, believability, and speed. Attention might be the most obvious benefit. The more your audience is exposed to a message, the more likely they are to internalize, recognize, and recall that message. Marketers often reference the AIDA framework, which involves funneling customers through a sequence from attention to interest to desire to action, based on repeated exposure to a message. 

    You can think of your own communication with your internal team in the same way. Given our fragmented attention spans and messaging overload, repetition can be the secret to garnering awareness and attention. 

    The second benefit of repeating yourself as a leader is believability, also known as the illusory truth effect. The phenomenon is exactly what it sounds like. In a 2021 research study published in the journal Cognitive Research, participants rated statements they had seen multiple times as more truthful than new statements. 

    The third benefit of repeating yourself is speed, as in speed to execution. Research from Harvard Business School’s Tsedal Neeley and her colleagues shows how what they call redundant communication can boost teams’ speed and confidence in execution. Put more simply, repeating yourself can reduce the time from communication to action. 

    Certainly, overexposure of a repeated message can go too far. However, the overexposure threshold is likely much higher than many of us would guess, based on these three real benefits of repetition. Repeated messages inspire attention, believability, and speed. Now the question is, how to execute this powerful, consistent messaging. 

    Your playbook on powerful, consistent messaging 

    Your first challenge is to identify the main message that you want to reinforce or repeat. Did you recently introduce a new vision, mission, strategic priority, or organizational values? Consider GM CEO Mary Barra’s frequent reference to her company’s vision: “zero crashes, zero emissions, zero congestion.” Do you have a mantra or rally cry? Consider Jeff Bezos’s “Every day is day one.” 

    Consistently repeating this new message will clarify and focus your team’s attention and efforts. The type of message and how you say it will depend on your industry, organizational structure, team dynamics, and personal leadership style. 

    How to strategically and optimally repeat your message 

    1. Label it. Be direct when referencing your message and label it. Use simple phrases like, “This bears repeating because it’s very important …” or “This is what we all need to commit to memory and focus on over the next fiscal year.” Call out the significance of the message and clarify why you’re repeating it. 

    2. Share the message in formal and informal contexts. You may introduce the message in a formal speech, and then reference it in meetings and informal conversations. Bring it up when you’re facilitating a Q&A! 

    3. Go multimedia. Beyond your verbal communication, reinforce your message across multimedia. This might include written material such as your organization’s website, corporate reports, and perhaps in your email signature. Be creative. You might even create a consistent visual depiction of the message on a presentation slide, one-pager, or infographic. 

    4. Leverage the network effect. While some leaders assume they should unilaterally “own” the message, encouraging others to share your message can rapidly amplify your message. Encourage and celebrate others who reference and repeat your message 

    5. Breathe new life into your message. Preserve freshness while retaining consistency by explicitly highlighting how the message is relevant over time with new data, stories, or challenges. 

    When you intentionally repeat yourself, you’re not a nagging boss. Rather, you’re a resonant leader. As a communication coach, I remind leaders: If you’re getting tired of saying it, that’s a sign you’re doing something right.  

    The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

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    Andrea Wojnicki

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  • What Jeff Bezos and Steve Jobs Knew That ChatGPT Doesn’t

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    When private equity titan Blackstone brought in a CEO to lead a newly acquired real estate company, hiring executives thought they had found the perfect leader with impressive credentials, technical expertise, and years of experience. Two years later, that leader was gone. 

    The experience was an aha! moment for Blackstone’s head of talent, Courtney della Cava. In the past, private equity firms hired for hard skills that are easily quantifiable on a person’s resume. However, relying solely on a job candidate’s past success “set us back,” she says.

    “The hard truth is, there’s nothing soft about soft skills,” says della Cava. “We’re realizing that success and failure hinge primarily on these skills.” 

    Communication skills give you an edge.

    While the term “soft skills” covers everything from creativity to problem-solving, executives surveyed for LinkedIn identified one skill that matters most: communication. According to the survey, “People-to-people collaboration is going to come into the center for company growth. For leaders, you’ve got to start with communicating clearly, compassionately, and empathetically with your teams.” 

    As a founder or business owner juggling multiple roles, including head of talent and CEO, modeling effective communication throughout your organization starts with you. Yes, invest in AI platforms and tools that make you faster, more flexible, and more efficient. Just remember, in the AI age, your ability to persuade, communicate, and connect is your ultimate competitive advantage. 

    The founders’ communication advantage 

    It’s no coincidence that each of the visionary founders I’ve written books about—Jeff Bezos and Steve Jobs among them—shared a similar superpower. They could distill complex ideas into language that inspired investors, attracted customers, and motivated teams. 

    For example, when Steve Jobs returned to Apple in 1997 to save the company he founded, he faced a brutal reality. Apple was on the brink of bankruptcy. Jobs kept the team focused on the future, such as streamlining the number of products they offered. Equally as important, Jobs changed the way the company talked about those products.  

    “Speeds and feeds” were out, Jobs announced. Customers don’t care about specs. They want to know what the product can do for them.  

    While Jobs simplified language, Jeff Bezos unveiled creative analogies to frame his company in people’s minds. When I was writing The Bezos Blueprint, I learned that Bezos didn’t start with a name, but with an idea. He searched for an analogy, a comparison: Earth’s biggest river—the Amazon—Earth’s biggest bookstore. It didn’t hurt that Amazon started with an A and would appear on the first pages of phonebooks. Bezos didn’t have ChatGPT in 1994, but if he did, it’s unlikely that it would have suggested Amazon as the name for Bezos’s idea. AI tools look at what’s been done, not at what’s new and novel.  

    Few founders are adept at using simple language and creating novel comparisons to make their ideas or products stand out. If you do it well and sharpen those skills, you’ll get attention and a competitive advantage in a world drowning in digital noise and confusion. 

    AI can’t inspire investors to write a check, entice top talent to join your team, or persuade your customers to buy your product or service. Yes, AI can make you more efficient, but it’ll do the same for your competitors. A founder who makes people believe will always have an advantage. 

    The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

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    Carmine Gallo

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  • If You Want to Make Your Leadership Impact Big, Focus on the Small Things

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    Impactful leadership relies on many things too often seen as a grab bag of options rather than conscious choices. In truth, there’s a hierarchy, one people often miss, or worse still, invert.  

    Leaders do both at their peril. The implied hierarchy, the flipped one, puts the grand at the top. Think: the grand declaration, the grand gesture, or the commanding title. Far too often, these things become the default metrics for leadership impact, setting a misleading and false standard.  

    Below the grandiose in this upside-down order, leaders place the small things—all those little day-to-day acts that in isolation can easily seem inconsequential. They’re most often the ones few leaders take. Way down at the bottom of the list, nearly forgotten, are the patterns that link all the small acts together. These are the truth tellers. No matter how loudly leaders broadcast the grandiose, the patterns both foretell and prove leadership impact, or a lack thereof. 

    Questions leaders should consider 

    What is the message here? Put simply, if you’re a leader hoping to make a lasting impact, ask yourself: Do I flip this pyramid of priority? Do I attend more to the grand and perhaps sweep the small under the rug as less consequential? What, in other words, do my patterns add up to? What do they tell and foretell about the impact I have? Even if the message seems clear, examples always help. So let me share a fresh and personal one. 

    The little things: To amplify or to mute? 

    Today, I had two important emails to send. By and large, emails are not the acts you typically point to as the proving ground for leadership. Yet in their small way, these short notes were significant. They were intended for two individuals I was exploring as potential partners—two people who, in fact, compete. Each email was initiating a new relationship, or at least was intended to. Although the content of each message was simple and much the same, the nuances help leave a distinct impression. 

    For efficiency’s sake, I repurposed parts of my message, copying a sentence or two from the first email to the second. I rarely do this. However, when I do it, I do it with trepidation and care. In this case, although I checked multiple times, I made an error. I did so in the most dreaded way, too—in the second email sent, I failed to remove the name of the first recipient. 

    The small actions matter

    It’s easy to minimize or even erase the memory of such moments because the error wasn’t a make-or-break mistake. Also, it’s the kind of mistake unseen by the broader public. That’s also precisely why it’s so easy to miss that the small actions set patterns and shape your actual impact. It doesn’t happen right away, but without a doubt, it does over time. I knew this. I knew as well that in all likelihood only a few people would probably ever know of my mistake. It presented what every small act does: a choice. I didn’t have to, but I chose not just to own it but to call out the egg on my face. 

    I quickly sent a note to person No. 2. Right at the top, in a single standalone sentence, I called out my error to ensure it wouldn’t be missed. Then and only then did I go on to offer an explanation. I shared that, like any good businessperson, I was doing my homework and exploring my options. I was reaching out not only to him but to his competitor.  

    In a small but significant way, I was sending a message about myself as a leader. However, that was an additive. I quickly circled back to the central point that no matter my good intentions, it was a careless error and fully mine. If you’re curious, the outcome is yet to come. However, it’s also irrelevant. Here’s what is relevant, and pivotal. 

    How little becomes large 

    Everyone, regardless of their role, leads. Bigger still than their work roles, everyone leads in their lives. Yet, take careful note: Bigger is not grander. Bigger lies in the wholeness of who every person is, individually. There’s no coincidence that the best leaders not only know this, but they begin with this knowledge. They build from that base. The best leaders know that they have to learn to lead themselves before they have any chance of effectively leading anyone else.  

    Impactful leaders understand that true leadership rarely takes place in the white-hot spotlight. It happens in smaller and lesser-seen places. They also know that no matter how good you are, what you do will inevitably involve errors, bad calls, and unease. It isn’t avoiding or muting mistakes that defines you as a leader. It’s what you do when these things happen and the pattern that sets across your responses. 

    So, what should your next move be? Whatever it is, try something different. Try thinking small rather than grand. Think private instead of public. Most of all, take note of the pattern—not just the one already in motion or the one wished for, but the one ever-evolving from each small act. In the end, that’s how leadership makes an impact. 

    The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

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    Larry Robertson

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  • Can dogs and cats understand human language? | Animal Wellness Magazine

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    See how dogs and cats interpret spoken words, tones, and body cues — plus what science is revealing about their communication skills.

    As dog and cat parents, we communicate with our animals through words and nicknames, kisses, pats and cuddles. The bond we share with our dogs and cats is unique and deep. Sometimes it even feels they can read our minds. You may have found yourself wondering if your animal knows what you’re saying, especially when your dog tilts her head or your kitty starts purring at just the right moment. Can dogs and cats understand human language? Or are they just responding to our tone of voice and body language? 

    Dogs are better at language recognition than cats

    Thanks to their unique social behaviors and developmental patterns, dogs are more adept at language recognition than cats. We can see this in the many service, military, police, and other working dogs that help people on a daily basis. These dogs rely on spoken words and body cues from their handlers to know what to do and when to do it. 

    In 2016, Eotvos Lorand University in Budapest) conducted a language recognition study on dogs. The researchers gave the canine subjects MRIs to monitor their brain activity while their trainers spoke certain words and phrases in both high and neutral vocal tones.

    The lead author, Attila Andics, stated that “dogs can understand words and intonation through both brain regions like that of humans — they can even react to high tones of voice pitch seen as praise (right hemisphere) while separately recognizing distinct words (left hemisphere).” The study also showed that hundreds of years of development, rather than recent evolution, produced these canine brain patterns. 

    We now know that dogs understand and recognize specific names, commands, and words with a level of learning on a par with human toddlers. Your dog probably understands words tied to favorite objects and activities, like “treat,” “walk,” or “dinner.” She may seem to understand a sentence, but she’s reacting more to key words, your tone, and your nonverbal cues. (This is why you can easily spell out T-R-E-A-T or W-A-L-K in front of your dog!).

    But how many words can dogs actually understand? In 1928, researchers conducted the first study on how many words dogs can recognize, using a German Shepherd named Fellow. Testing showed that Fellow correctly responded to 68 words/phrases. Since then, scientists have studied how dogs respond to words, cues, and task requests. For example, some requests test whether dogs can retrieve a specific toy from a pile. In 2022, a study on 165 dogs showed that canines can understand an average of 89 words. 

    Perhaps the smartest dog so far was a Border Collie names Chaser, who after intensive training learned to understand a stunning 1,000 words!

    A recent study from the University of London (among other schools) looked at how compassionate and empathic dogs are. It found that they respond to our feelings and actions, even without direct communication. The study also found that dogs listen in and recognize meaningful content in read speech (without a rise in vocal pitch) and understand their names or similar words through speech recognition. 

    Cats connect with us in different ways 

    While cats can recognize some words (including their names and those of others in the household), as well as vocal tones and nonverbal cues, they respond better to a combination of these prompts. Researchers only began language recognition studies on cats within the last two decades. They have tested cats to see whether they respond to their names, recognize their humans’ voices (when present or outside the room), and associate various objects and sounds with positive or negative actions. The answer to all these questions is yes! 

    Scientists have not yet conducted a conclusive study to determine how many words cats can understand. But results so far estimate the average at ten to 20 words. Cats can recognize words faster than human infants. But researchers need more data to fully analyze their brain activity and language skills. 

    In the meantime, cats have their own, very natural communication style that includes hundreds of facial expressions, numerous vocal sounds, purrs, and physical responses (such as turning their heads and moving their ears when hearing our voices). 

    The future of language recognition in dogs and cats 

    Do dogs and cats understand human language? Scientists continue to conduct more studies in this area. They’re monitoring canine and feline brain waves, further exploring these species’ ability to understand new words/phrases, and discovering stronger communication patterns to strengthen the human-animal bond. 

    While this fascinating research will prove important for our future as dog and cat parents, we need to maintain the language we already share with our own individual animal — the language of love, companionship, and joy. Cherished quality time together is the most important form of communication you can share with your dog or cat! 

    How do dogs and cats interpret our communications?

    Over the last 90 years, researchers have conducted multiple scientific studies to answer this question. The results from these studies are similar. Dogs and cats can understand some words, especially when they hear them often during training or as praise. But they respond more to vocal tone and nonverbal cues, like hand gestures, than to full sentences. As different species, dogs and cats are also quite diverse in how they interpret human language.

    As different species, dogs and cats are quite diverse in how they interpret human language.

    In 2022, a study on 165 dogs showed that canines can understand an average of 89 words.


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    Anna McClain

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