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Tag: Business Ideas

  • How to Start a Business This Weekend: AppSumo CEO Noah Kagan | Entrepreneur

    How to Start a Business This Weekend: AppSumo CEO Noah Kagan | Entrepreneur

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    Noah Kagan shared how he started AppSumo, a “Groupon for software,” in one weekend in a new podcast episode. The startup cost was $60; AppSumo earned $80 million last year and Kagan is still its CEO.

    In 2010, Kagan was 28 years old and had already experienced what it was like to be the 30th employee at Facebook and the fourth employee at personal finance app Mint.

    “I think I just felt insecure at some of these places,” Kagan told fellow entrepreneur Jeff Berman in a June episode of the “Masters of Scale” podcast.

    Kagan was fired after nine months at Facebook by Mark Zuckerberg and later fired from Mint, too. He realized that dedicating his time to his day job carried a risk — another person could decide to let him go at any time.

    Related: The Author of ‘Million Dollar Weekend’ Says This Is the Only Difference Between You and the Many ‘Very, Very Dumb People’ Making a Lot of Money

    “I think I wanted to prove that I’m smart or prove that I’m successful or prove that Facebook when they fired me, and then when Mint fired me, [that] I can do it,” Kagan said.

    The idea for AppSumo, a marketplace of software deals for small business owners or solopreneurs, was born when Kagan thought there was a way to promote software tools and also get paid for it. He saw that the site MacHeist gave Apple users discounts on software bundles and wanted to try making the same type of discounts available to a broader audience.

    “My interest was letting the geniuses create software, and my skill and my excitement is promotion,” Kagain said.

    The business came together in about 60 hours. First, Kagan found software he wanted to sell: the image-sharing service Imgur. He cold-emailed Imgur’s founder on Reddit and got approval to sell a discounted version in exchange for a cut of sales.

    Related: Here’s Why Reddit Turned Down an Acquisition Offer From Google in Its Early Days, According to Cofounder Alexis Ohanian

    The next piece was meeting with Reddit’s founding engineer to ask for free advertising. He got that too.

    The final part was paying a developer to create a website with a PayPal button and purchasing the AppSumo.com domain name.

    What was the total cost to launch the business? $60 and one weekend of his time.

    AppSumo made $300,000 in the first year, and $3 million in the second, Kagan said in the podcast. It brought in $80 million in revenue last year.

    Kagan now has a net worth of $36 million.

    Kagan said that the crucial part of business was being invested in the problem and getting excited about it.

    Related: This Flexible Side Hustle Is Helping Millions Earn Extra Cash — and Might Be ‘More Attractive’ Than an Office Job

    “I think that’s the thing in business people are kind of missing out,” Kagan said. “They’re chasing AI now or chasing being an influencer. I think find areas [where] you’re like, I don’t know if I’m going to ever get tired of this.”

    Starting a side hustle or finding an extra source of income has an upside — according to Kagan, you have more control over your future.

    “If you can just give up 30 minutes a week, if you can just give up one Netflix show a week, if you can give up one thing a week, and you keep doing it weekly, eventually you can have that business,” he said.

    Related: This Is the Winning Formula for Starting a Successful Podcast, According to a New Analysis

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    Sherin Shibu

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  • Recent Graduate’s ‘Simple’ Side Hustle Earns Nearly $60,000 | Entrepreneur

    Recent Graduate’s ‘Simple’ Side Hustle Earns Nearly $60,000 | Entrepreneur

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    This Side Hustle Spotlight Q&A features Angelina Licari, a 23-year-old recent college graduate based in Dallas, Texas. Licari has been earning consistent income as a seller on Poshmark, a social commerce marketplace featuring new and secondhand clothing and other products.

    Image Credit: Courtesy of Poshmark. Angelina Licari.

    When did you start your side hustle, and where did you find the inspiration for it?
    I originally began my Poshmark side hustle in 2016 as a high schooler saving for college. I remember looking up “best side hustles for high schoolers” and finding Poshmark. I thought it could be a fun way to make money by selling clothing I didn’t wear anymore. I continued selling on Poshmark in college and had the opportunity to become a Campus Representative, which involved introducing other students to the platform. After a few months of navigating post-grad life and trying to decide what was next for me, I decided to take a mental hiatus and give myself some time to process and plan. But I still had bills to pay and couldn’t move forward with no income. I remember contemplating what to do when an “aha” moment hit: Poshmark, of course! I decided to start back up in August 2022.

    Related: These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It’s a ‘Full Hustle’ Earning Over $20 Million a Year: ‘Jump in With Both Feet’

    What were some of the first steps you took to get your side hustle off the ground?
    In the beginning of my post-grad Poshmark journey, I was just selling items from my personal closet that I no longer wore. I created an Instagram account for my business and followed other sellers, and that’s where I started learning more and more about the opportunity to turn a seemingly simple side hustle selling my clothing into something much bigger. In September 2022, Poshmark announced the beta launch of Poshmark Live Shows, and I immediately applied. I was approved to host Poshmark Live Shows, where I could engage with an audience and show items in real time, and I thought it was worth giving a try. After a few shows, I was hooked. I saw the potential in building my own business and never looked back.

    What were some of the biggest challenges you faced while building your side hustle, and how did you navigate them?
    After a few consistent shows, I realized that if I truly wanted to build my own business, I had a lot of groundwork to lay. I quickly became a high-volume seller and only had so much of my own clothing to sell. I needed to expand my inventory to provide my audience with items that they were seeking. Around this time, I started sourcing more inventory from other secondhand clothing retailers. I’ve gone through numerous growing pains over the course of my side hustle journey, including sourcing and coming home only to notice stains and/or holes on items that ended up being unsellable, optimizing my time as a high-volume selling team of one and lowering my cost of goods across the board.

    Related: These College Friends Started a ‘Fun’ Side Hustle That Landed Them on ‘Shark Tank’— Now the Idea Is Helping Dozens Make Extra Cash: ‘Start Saying Yes’

    How long did it take you to see consistent monthly revenue? How much did the side hustle earn?
    Thankfully, I was able to achieve fairly consistent monthly revenue pretty quickly, but it wasn’t truly until January of this year that I felt I found a consistent strategy that worked best for me. I decided to take my Poshmark side hustle full-time, and I have had nearly $60,000 in sales with a lot of upward momentum month over month.

    What does growth and revenue look like now?
    So far in 2024, my revenue is double what it was at this point in 2023. Q1 of 2024 produced over 90% growth over Q1 in 2023.

    What do you enjoy most about working on this side hustle?
    I love the creative freedom that my Poshmark side hustle has allowed me to have. Working in the secondhand clothing industry gives me the opportunity to curate specific inventory based on what my audience loves and current trends while keeping it affordable and sustainable.

    Related: Her College Side Hustle Led to an Immediately Profitable Product That Sells for Up to $450 — and She Didn’t Even Consider Herself ‘a Business Person’

    What’s your advice for others hoping to start successful side hustles of their own?
    When debating which side hustle is right for you or if you should follow that random creative idea you had, why not go for it? There are endless opportunities to create anything you want, even if it seems out of reach. My biggest advice to anyone hoping to start a successful side hustle is to stay true to you. Follow your heart, trust your gut and have fun with it. Allow yourself the space to feel the pains of growth, but don’t let them discourage you from getting up and trying again.

    This article is part of our ongoing Young Entrepreneur® series highlighting the stories, challenges and triumphs of being a young business owner.

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    Amanda Breen

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  • 3 Major Mistakes Companies Are Making With AI That Is Limiting Their ROI | Entrepreneur

    3 Major Mistakes Companies Are Making With AI That Is Limiting Their ROI | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    I was talking to a friend recently who serves as the CTO at a mid-sized company and was struck by his sudden change in perspective on AI. Despite initial skepticism, he now believes artificial intelligence (AI) will revolutionize his industry. Yet, his main challenge has been convincing the rest of his executive team to adopt an AI roadmap. This scenario isn’t isolated.

    In the last year, we’ve seen a contracted hype cycle around AI, which has caused many leaders to question if an investment in AI can truly yield proportional returns. These concerns aren’t without merit. VC firm Sequoia Capital recently estimated the AI industry spent $50 billion on Nvidia chips to train AI models last year, yet only yielded $3 billion in revenue.

    Despite that disparity in investment, Sequoia went on to hypothesize AI is likely “the single greatest value creation opportunity” mankind has ever known, comparing its impact on business to that of the cloud transition. Unlike the cloud, however, which replaced software, AI has the potential to replace services, which the VC firm estimated has a total addressable market in the trillions. It’s the reason tech giants like Microsoft and Amazon continue to double down on AI investment.

    Related: What Is Artificial Intelligence (AI)? Here Are Its Benefits, Uses and More

    With so many competing narratives around the future of AI, it’s no wonder companies are misaligned on the best approach for integrating it into their organizations. The problem is most leaders are still looking at AI in its limited capacity as a software or tool rather than its ability to operate in a human-like capacity. Here are three common mistakes I see companies make when it comes to implementing an AI roadmap.

    Underestimating and limiting AI’s potential

    AI is widely viewed as a tool or software, but because it can create and reason, it has the ability to interact in a human-like capacity. Much like a junior employee who gets better at their job with experience, AI has the ability to learn from its interactions and refine its methods to improve its output and take on more work overtime.

    For this reason, leaders who think of leveraging AI as “smart people” rather than software are better positioned to harness its full potential. Think about a company’s organization chart. If you were to write down the skills and tasks associated with each employee, then you can start to visualize where AI can be trained to augment or automate these tasks.

    AI already outperforms humans in areas such as image classification, visual reasoning, and even English understanding, according to Stanford University’s recently published AI Index report. As of 2023, the report showed AI has surpassed human-level performance on several benchmark tasks, succeeding in helping workers become more productive and produce better-quality work. Another study out of the University of Arkansas showed AI outperformed humans in standardized tests of creative potential.

    Unlike humans, however, AI scales up effortlessly as business demands increase, handling workloads without the physical and mental limits of humans. Adopting AI in this way means rethinking our team structures and workflows. It involves training teams to work alongside AI to enhance their roles and drive innovation.

    This perspective shift is crucial because it allows leaders, who may not be accustomed to deploying technology themselves, to innately understand how to best leverage AI across their entire organization.

    2. Trying to mimic another company’s AI use case

    The more you start thinking of AI as smart people, the more you realize how individual every organization’s approach to building an AI roadmap should be. I like to think of AI implementation as the onboarding of new team members who need to fit within the specific dynamics of your company.

    Take human resources for example — one company might have 10 people there; another only three, even if they’re the same size. This difference isn’t just about company size or revenue. It’s about how these companies have evolved.

    Each business has its own unique structure, culture and needs. In order to realize generative AI’s full potential, PwC reported, businesses must take advantage of its capacity to be customized to a company’s specific needs and avoid the use-case trap.

    Of course, general use cases for AI exist, particularly when it comes to enhancing customer service or sales. But, when you’re looking at a deeper integration of AI into a company’s operations, the approach needs to be custom-built, not copied and pasted from outside case studies.

    Related: I Tested AI Tools So You Don’t Have To. Here’s What Worked — and What Didn’t.

    3. Buying off-the-shelf products — not tailoring AI solutions to your needs

    There are some great off-the-shelf AI products like ChatGPT, Dalle, and translation tools that solve specific problems within a company. The challenge with investing in a boxed solution for AI is that many leaders fail to see how AI can enhance operations at a systemic level.

    The true power of AI lies in its ability to fundamentally transform your operations, not just perform isolated tasks. PwC’s 2024 AI predictions report states that many companies will find attractive ROI from generative AI. Still, few will succeed in achieving transformative value from it — the biggest barrier being the inability of leaders to think beyond boxed solutions and reimagine the way they work with AI.

    When building an AI roadmap, leaders must first conduct a thorough assessment of their company’s processes. This means identifying areas with redundancies, recognizing outsourced tasks that could be automated, and pinpointing where the company invests heavily in human capital. By understanding these dynamics, leaders can tailor AI solutions to their company’s needs and transform how they work.

    The more I talk to company leaders about integrating AI into their businesses, the more apparent it becomes that we leaders need to shift our perspective. When we view AI not just as a technological upgrade but as the onboarding of smart people, we’re better able to integrate it into our internal operations, enhancing performance and human ingenuity along the way.

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    Chris Stegner

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  • The Most Successful Entrepreneurs Know When to Say ‘No’ | Entrepreneur

    The Most Successful Entrepreneurs Know When to Say ‘No’ | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    “We’ve said no to Fortune 500 companies,” said Tim Bergler of Percipio Group Consulting during an expert panel session with 50 entrepreneurs in the room. Bergler was sharing the one piece of advice he would give new entrepreneurs in Portland, Oregon’s EO Accelerator program. “Don’t be afraid to say no if you can’t nail the work for your customer,” he continued. His answer rang a bell for me.

    Recognize the power of no

    As I thought about the most successful entrepreneurs I know, I realized they say no to most “opportunities.” When I reflected on my companies, I noted that our greatest successes occurred after we got really clear on what we would not do.

    The overarching issue is that most people say yes too much. When you start a business, you mostly think about what you will do — which is pretty much anything to grow the company. So, you say yes to everything and focus on getting more sales however you can. And while that might work in the short term while you are smaller, it doesn’t work long-term, and may even keep you smaller.

    That’s because as a growing company, resources are finite and can easily be wasted. Saying no is critical because it empowers you to focus your limited resources — people, time, money — on the core elements that drive success best.

    Related: Stop Overworking Yourself Because You Say ‘Yes’ Too Often — Here’s How to Harness the Power of a Simple ‘No’

    Devise your “Won’t Do” list

    While it feels counterintuitive, the most crucial question to ask is: “What won’t we do?” Gather your team and make a thorough “Won’t Do” list. Be thoughtful about it and commit to the result. Watch how this exercise focuses and propels your company.

    Businesses with a narrow focus on delivering only what they can nail for the customer — a product or service not readily found elsewhere — are the successful ones. Think about all the businesses you love. Are they doing everything for everybody, or just one thing exceptionally well?

    Take the grocery business. Standard grocery stores sell an astonishing range of food items in a super-competitive segment with low profit margins. Compare that with Costco or Trader Joe’s, which are high-profit and focused on what will or won’t sell. They only stock value-added items that customers can’t find elsewhere. The top fast-food businesses — McDonald’s, Starbucks, Dunkin’, Chick-fil-A and Taco Bell — all have strong “Won’t Do” lists.

    A recent headline referenced “the most important stock on planet Earth,” which rose from obscurity to a $2 trillion valuation because of its “Won’t Do” list. That company, Nvidia, creates technology that enables AI. Nothing else.

    Related: Focusing as an Entrepreneur Is All About Choosing Opportunities Wisely

    The impact of strategic omission

    I failed to create a “Won’t Do” list for my first company, a commodity business that wasn’t particularly successful.

    The second time around, my self-storage business was way more focused. We shopped our largest competitors — Public Storage, Extra Space Storage and CubeSmart. Then, we thought deeply about what we could provide that they did not, as a way to differentiate ourselves.

    We made a comprehensive list detailing what we did not like about those companies. That list informed our “Won’t Do” list, which includes:

    • Change our prices every day
    • Upsell or push extra products/services
    • Save hidden costs for move-in
    • Route calls through a call center
    • Act like our customer is bothering us
    • Mandate insurance
    • Be a national company
    • Put a customer in a space that isn’t right for them

    That list is simple but magical. It does four remarkable things:

    1. Determines what you will do. Deciding what you don’t like and won’t do is a hack to identify what you will do, which is basically the opposite. Establishing a “Won’t Do” list creates a clear, inspiring answer for what you will be to your customer.
    2. Becomes the ultimate time-saver. By eliminating what you won’t do, you create space to focus on what you will do — and enhance that offering.
    3. Simplifies decision-making. Decisions are either on-brand or off-brand; the list makes it quite obvious.
    4. Clarifies your brand in a way you otherwise couldn’t. When you nail what you will do, your company will be more successful and profitable. You offer something unique that is not a commodity.

    Your “Won’t Do” list is an essential business tool. It doesn’t only limit business scope — it can also help shape how you operate; your business practices, pricing structure and how you will treat your customers. A plumbing company might opt out of electrical work but also exclude practices such as overcharging, pushing upgrades or setting half-day-long appointment windows. Ultimately, a “Won’t Do” list streamlines your focus and helps narrow your niche.

    Related: How to Say ‘No’ More Often: Why Every Entrepreneur Needs a ‘To-Don’t’ List

    Focus your business with boundaries

    Back to Bergler, who ran a management consulting company with a narrowly defined space where they could add significant value. He was as selective about the quality of people on his team as he was with the type of business they would do. The resulting quality of work put them in high demand. Eventually, incoming work opportunities exceeded capacity. He turned a lot of business away and even referred clients to competitors when he felt his company could not truly nail it.

    As a result, clients started to approach Bergler first because they had so many misses with sub-par competitors. It made Bergler the preferred provider for their best clients. When he chose to sell the business, multiple buyers were confident in the company’s durable income because of its 20 years of consistent performance and sky-high customer satisfaction.

    With our self-storage company, we enjoyed a lot of success quickly. Our differentiated brand made us a customer favorite, earning us higher marks than the big-box companies and ultimately making us a great acquisition candidate when we chose to sell.

    When we started a new company focusing on vehicle storage, one of the first things we did was shop our competitors and brainstorm our “Won’t Do” list.

    As I think of the many businesses I know through 20 years in the Entrepreneurs’ Organization, I can tell you there is a robust correlation between success and abiding by a strong “Won’t Do” list. Do yourself a favor: Make your “Won’t Do” list today.

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    Barry Raber

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  • How to Be an Better Communicator in 7 Steps | Entrepreneur

    How to Be an Better Communicator in 7 Steps | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Back in the late 1980s, when I was in the early stages of establishing my advertising agency, an invitation came my way to speak at a Chamber of Commerce event in Upstate New York. I turned it down. At that moment, the idea of declining might have seemed counterintuitive, especially given my aspirations to grow my business.

    The reason? I was afraid. Fear held me back from seizing an opportunity that could have propelled my agency forward. Not long after that failed opportunity, a pivotal moment arrived during a staff meeting. A few days after the meeting, my Art Director approached me with feedback that was both unsettling and enlightening. He said that everyone had been confused about a particular topic I had discussed, yet no one felt comfortable confronting me about it.

    This incident served as a wake-up call, prompting me to confront my fears and recognize the crucial role effective communication plays in business success. It was clear that if I intended to thrive as a businessperson, especially in a leadership role, mastering the art of public speaking was not just an option — it was a necessity.

    Fast forward to today, forty years later. I started and ran a very successful advertising agency for nearly twenty years. I have been speaking and training globally for over twenty years. I can say with 100% certainty that focusing on better presentation skills after that feedback from my employee was the most important career decision I’ve ever made.

    Related: The Complete, 20-Step Guide to Ace Public Speaking

    You don’t have to be a professional speaker to speak like a professional

    Throughout my career, I’ve had the distinct privilege of coaching aspiring professional speakers as well as numerous executives, guiding them toward becoming not just better communicators but compelling presenters. Whether it’s delivering a critical pitch to board members, leading a staff meeting, or captivating an audience at industry conferences, the power to communicate with both passion and precision is paramount. And by precision, I mean far more than just covering bullet points. It’s about hitting those crucial, emotionally charged points that truly connect with your audience.

    Related: What is a Keynote Speaker and Why Are They Important?

    Improving presentation skills is an ongoing process that can significantly enhance a leader’s effectiveness and ability to achieve organizational objectives. Here are seven steps to becoming a better presenter and a more effective communicator.

    1. Understand your audience: Begin by researching and understanding your audience. What are their interests, challenges, and expectations? Tailoring your message to the audience’s needs and perspectives increases engagement and impact.
    2. Master your content: Know your material inside and out. This doesn’t mean memorizing your presentation word for word but being comfortable with the content so you can adapt on the fly, answer questions, and engage in meaningful dialogue.
    3. Practice relentlessly: If possible, practice your presentation multiple times in various settings. This can include practicing in front of a mirror, with a trusted friend or colleague, or recording yourself to review your performance. The goal is to become comfortable with your delivery and refine your pacing, tone, and body language.
    4. Engage with storytelling: Incorporate storytelling into your presentations. Stories are powerful tools for making complex information understandable and memorable. Use personal anecdotes or hypothetical scenarios that resonate with your audience’s experiences.
    5. Hone your nonverbal communication: Pay attention to your body language, eye contact, and use of space. Nonverbal cues can reinforce your message or, if not managed well, distract from it. Ensure your posture is confident, your gestures are purposeful, and you maintain eye contact with your audience to build a connection.
    6. Manage nervous energy: Learn techniques to manage anxiety and nervous energy. This can include deep breathing exercises, positive visualization, or a pre-presentation routine that helps you center yourself. Recognize that some nervousness is natural and can be channeled into dynamic energy that enhances your presentation.
    7. Seek feedback and continuously improve: After each presentation, seek constructive feedback from peers, mentors, or audience members. Reflect on what worked well and what could be improved. Consider working with a coach or joining organizations like Toastmasters International to gain insights and practice in a supportive environment.

    By following these steps and committing to continuous improvement, you’ll become a better speaker or presenter and a more effective communicator, capable of inspiring and leading others with confidence and clarity.

    Related: 10 Public Speaking Hacks I Learned From My TED Talk

    Remember, effective public speaking is essential in leadership — it’s not just a skill. It’s a necessity. Now, let’s delve into the key benefits of mastering presentation skills for any leader.

    1. Influence and persuasion: Effective presentation skills enable leaders to influence their audience’s attitudes, beliefs, and behaviors. Persuasive presentations can motivate teams, sway stakeholders, and drive organizational change. A leader who is a compelling presenter can better advocate for their vision, inspire action and garner support for initiatives.
    2. Clarity and direction: Leaders often need to communicate complex information, strategies, and visions to a diverse audience. Being a better presenter helps ensure that messages are delivered clearly and concisely, reducing misunderstandings and aligning the team with organizational goals. Clear presentations help demystify complex issues and provide a roadmap for what needs to be done.
    3. Credibility and trust: Presentation skills are directly tied to a leader’s credibility. Leaders who present confidently and effectively are more likely to be perceived as knowledgeable and competent. This perception builds trust within the team and among stakeholders, which is essential for effective leadership and collaboration.
    4. Engagement and inspiration: Dynamic presentation skills help leaders engage their audience emotionally and intellectually. By being a better presenter, a leader can connect with their audience on a personal level, fostering a sense of community and shared purpose. This engagement is crucial for inspiring teams and driving them to embrace challenges and achieve goals.
    5. Adaptability and impact: Leaders must be able to tailor presentations to different audiences and situations. Effective presenters can adjust their message, tone, and delivery to suit the situation, whether they’re motivating a team, pitching to investors, or speaking at a large conference. This adaptability maximizes the impact of their communication, ensuring that their messages resonate broadly and drive desired outcomes.

    In conclusion, becoming an exceptional presenter is a personal and professional evolution, marking a leader’s commitment to excellence and influence. It’s a path that amplifies a leader’s effectiveness and elevates the entire organization. For leaders aiming to leave a lasting imprint on their teams, stakeholders, and industry, refining presentation skills is not just a strategy — it’s a mission. As we’ve seen, the benefits are clear, transformative, and within reach for those ready to embrace the challenge and harness the power of truly impactful communication.

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    Scott Deming

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  • Make Money Doing What You Love — How to Monetize Your Passion | Entrepreneur

    Make Money Doing What You Love — How to Monetize Your Passion | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In a world where the pursuit of passion has become synonymous with living a fulfilling life, many find themselves at a crossroads, unsure of what truly ignites their inner fire. Finding your passion isn’t just about discovering a hobby or a career path; it’s about uncovering what makes you feel alive, gives your life purpose and aligns with your authentic self.

    This journey of discovery can be transformative, leading not only to personal fulfillment but also to potential career satisfaction and happiness. Here’s how you can embark on this journey and find your passion in life.

    Related: 5 Leaders Share 5 Ways to Find Your Passion

    Discovering your true passion

    Reflect on what you love:

    Start by reflecting on activities, topics or causes that you love or have always been drawn to. Think about the times you’ve felt most alive or lost track of time because you were so engrossed in an activity. These moments can offer clues to your passions. Don’t limit yourself to conventional ideas of what a passion should be. Your passion could be anything from painting to solving complex mathematical problems.

    Explore new interests:

    Exploration is key to uncovering your passion. Try new activities, enroll in different classes, read books outside your usual interests, and step outside your comfort zone. This process of exploration can help you discover hidden talents or interests you never knew you had. Remember, it’s okay to try something and decide it’s not for you; each experience brings you closer to finding what truly excites you.

    Identify your values:

    Your passion is often closely tied to your core values and what you find meaningful in life. Identifying these values can help you pinpoint areas that are likely to hold your passion. For example, if you value helping others, you might find passion in teaching, counseling or volunteering. Make a list of your top values, and consider activities that align with them.

    Seek feedback:

    Sometimes, others can see our strengths and interests more clearly than we can. Ask friends, family and colleagues what they think you’re good at or what they could see you doing. Their observations can provide valuable insights and help you see patterns or interests you might have overlooked.

    Look for patterns:

    Reflect on your past experiences, and look for patterns in the activities you’ve enjoyed or excelled at. These patterns can be indicators of your passion. For example, if you’ve always enjoyed organizing events and bringing people together, your passion might lie in community building or event planning.

    Embrace the journey:

    Finding your passion is a journey, not a destination. It requires patience, curiosity and an open mind. Be willing to experiment, fail and learn from your experiences. Each step on this journey is an opportunity for growth and self-discovery.

    Consider professional help:

    If you’re struggling to find your passion, consider seeking the help of a career counselor or life coach. These professionals can offer guidance, tools and strategies to help you identify your interests, values and potential career paths.

    Combine your skills and interests:

    Your passion might not be a single activity or field. Many people find their passion at the intersection of various interests and skills. Think about how you can combine different aspects of your interests and skills to create a unique niche or career path for yourself.

    Set realistic goals:

    Once you have an idea of what your passion might be, set small, achievable goals to pursue it further. Whether it’s taking a course, starting a side project or dedicating time each week to practice, these goals can help you make steady progress towards integrating your passion into your life.

    Stay flexible:

    Your passion can evolve over time, and what excites you today might change in the future. Stay open to this evolution and be willing to adapt. The key is to remain true to yourself and pursue what makes you feel fulfilled at any given time.

    Finding your passion is a deeply personal and rewarding journey that can enhance your sense of purpose and joy in life. By exploring your interests, values and experiences, you can uncover what truly makes you tick and find ways to incorporate that passion into your daily life.

    Remember, the pursuit of passion is not a one-size-fits-all path but a unique adventure that is yours to explore. Embrace the journey with an open heart and mind, and let your passion lead you to a more fulfilling and meaningful life.

    Related: How to Realistically Make Money From Your Passion

    Unlocking wealth: 10 tips on monetizing your passion

    In today’s dynamic world, pursuing your passion is no longer just a lofty dream; it’s a viable path to financial success. With the advent of the digital age, opportunities to monetize what you love doing have multiplied, enabling many to turn their hobbies into profitable ventures. Here are ten strategic tips to help you navigate the journey of making money from your passion.

    1. Identify your niche

    The first step in monetizing your passion is to clearly identify your niche. A niche is a specific segment of a market that you can serve better than others. The more specific your niche, the less competition you will face, and the more likely you are to stand out to a dedicated customer base. For instance, instead of just “cooking,” you could specialize in “gluten-free baking for busy parents.” This specificity can make your offering more attractive.

    2. Build a strong brand

    Your brand is not just your logo or your website; it’s the total experience customers have with your business. It includes your story, your values and the emotions people associate with your work. Building a strong, authentic brand around your passion can create a loyal community of customers and advocates. Share your journey, challenges and successes to connect with your audience on a personal level.

    3. Create a business plan

    Even the most passionate pursuits need a solid business plan. Your plan should outline your business model, market analysis, financial projections and marketing strategies. It doesn’t have to be overly complicated, but it should give you a clear roadmap of how you intend to make money from your passion. This step can also help you identify potential challenges and opportunities for growth.

    4. Leverage social media

    Social media is a powerful tool for reaching and engaging with your target audience. Platforms like Instagram, YouTube and Pinterest are particularly effective for visual and creative fields, while LinkedIn and X can be great for more professional and service-oriented passions. Share valuable content that showcases your expertise, tells your story and builds your community.

    5. Diversify your income streams

    Relying on a single income stream can be risky, especially in the early stages of your business. Look for ways to diversify your income. This could mean selling products, offering services, creating online courses or even affiliate marketing. For example, if you’re passionate about photography, you could sell prints, offer photography workshops and create a photography course.

    6. Offer exceptional value

    To stand out in a crowded market, you need to offer exceptional value to your customers. This could be through the quality of your products, the uniqueness of your services or the depth of your knowledge. Always aim to exceed expectations and provide something that people can’t get anywhere else.

    7. Network and collaborate

    Networking and collaboration can open up new opportunities to monetize your passion. Attend industry events, join online communities, and connect with other professionals in your field. Collaborations can also help you reach a wider audience, whether it’s through guest blogging, social media takeovers or co-creating products.

    8. Learn and adapt

    The path to monetizing your passion is rarely a straight line. Be prepared to learn from your experiences, listen to feedback and adapt your strategies as needed. Stay updated with the latest trends in your industry, and don’t be afraid to pivot your business model if necessary.

    9. Focus on quality customer service

    Excellent customer service can differentiate your business and turn customers into repeat buyers and brand advocates. Be responsive, solve problems quickly, and always strive to provide a positive experience. Personal touches, such as handwritten thank-you notes or personalized recommendations, can make a big difference.

    10. Stay passionate and persistent

    Finally, the most important tip is to stay passionate and persistent. Turning your passion into a profitable venture requires hard work, dedication and resilience. There will be challenges and setbacks, but it’s your passion that will keep you going. Remember why you started, and don’t lose sight of your love for what you do.

    Related: How to Turn Your Passion Into Your Dream Job

    Monetizing your passion is not just about making money; it’s about creating a fulfilling life where work doesn’t feel like work. By following these ten tips, you can take practical steps toward turning your passion into a sustainable income source. Remember, the journey of monetizing your passion is as rewarding as the destination. Embrace the process, learn from every experience, and celebrate your progress. Do not chase the money. Instead, chase your passion and the side effect will be money in your bank account because it only appears as the direct result of an energy exchange. Here’s to turning your passion into your paycheck!

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    Billy Carson

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  • Inside Dude Wipe’s $120 Million Success Story | Entrepreneur

    Inside Dude Wipe’s $120 Million Success Story | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    CEOs carry a lot of weight. They manage businesses, people, expectations of stakeholders, and so much more. What makes these people tick and what does it take to be successful in this role? That’s what I’m on a mission to find out with The CEO Series. I’m heading to the workplaces of inspiring business leaders to learn their personal stories and gain insights into their methods for getting the best out of their employees and themselves.

    Related: Avoid These 3 Key Mistakes for Team Success in 2024

    On this episode, I visited Sean Riley, CEO of Dude Wipes. It’s a really fun brand that has outrageous marketing, but they are no joke. They’re projecting to do over $120 million in sales, and they are disrupting the entire toilet paper industry. Here are some key takeaways from that conversation. Watch the video above to hear everything Sean had to say about the dynamic growth of the powerhouse company.

    On stepping into the role of a CEO

    “Well, the first thing I did was change my title. I call myself the Chief Executive Dude because that’s more fun and that’s more who I am. And that’s what Dude Wipes is supposed to be. Just because you’re a CEO doesn’t mean you can’t be yourself.”

    The surprising truth you learn as a CEO

    “You have to kind of transition to doing less and being there more for people in a supportive way. You have to learn to let things go when you become a CEO, which maybe people don’t realize. They think, ‘Oh, the CEO does it all the stuff. Things keep piling up on their desk and they’ve got to do this, this and that.’ But that’s not what you want to do as the CEO. You want to have great people around you and have them grow and inspire them to do well. Think of Phil Jackson’s journey. You’re not taking the last shot on the court anymore. You’re not the star player. You’re stepping off the court trying to be the Zen Master. You’re trying to make sure that all of the things in all of the different parts of your business work well together.”

    Origin story

    “Our origin story is a fun and authentic one that I think a lot of people can relate to. It was me and my buddies sitting around, wanting to come up with a great business idea. And I put these baby wipes in the apartment and everyone started getting hooked on them. They were so much better than toilet paper and we started to wonder Why doesn’t something like this exist? From there it was all about figuring out how to build a brand that represented who we were at the time. Guys sitting on a couch, eating burritos, drinking beers, Googling everything. making phone calls. Who can make these wipes? How do I incorporate a company? It was just about knocking out one thing after another.”

    On the key to success

    “We made $150,000 our first year, which kind of blew our minds. But it was the emotional reactions we saw from people very early on that gave us more confidence than probably the revenue. When Dude Wipes got into people’s hands, they laughed or they passed them to other people. Making people laugh, and getting them talking was a high that kept pushing us. That belief that this will connect with people is everything. You have to believe day one this will be big. If you don’t, you won’t make it to some of these breakout moments like when we got on Shark Tank. We saw that customers liked it, so we believed we could do all these insane things and disrupt a huge toilet paper industry.”

    Hear more from Sean about running a company with a truly unique culture in the above video. And check out more profiles of innovative and impactful leaders by visiting The CEO Series archives.

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    William Salvi

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  • A Graduate Student's Side Hustle Now Earns $110,000 Per Year | Entrepreneur

    A Graduate Student's Side Hustle Now Earns $110,000 Per Year | Entrepreneur

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    This Side Hustle Spotlight Q&A features Carter Osborne, who started tutoring students in need of help with college application essays in 2017. Today, Osborne’s business brings in about $110,000 per year — more than his full-time job as a director at a global PR firm.

    Image Credit: Courtesy of Carter Osborne

    When did you start your side hustle, and where did you find the inspiration for it?

    Tuition was my original motivation. I started graduate school in 2017, and my tutoring business was originally meant to be a temporary, small-scale operation to take the edge off tuition.

    I was inspired by two people who ran their own tutoring practices at the time, both of whom advised me during the weeks after I launched. One was a test prep tutor in New York who helped me understand the logistics behind starting my own business. The other was a Seattle-based college consultant who had previously supported me during my application process to Stanford. I only met with her once, but she had such a profound impact on my college search that I was inspired to reconnect, emulate her work and start tutoring college essays.

    Related: The Sweet Side Hustle She Started ‘On a Whim’ Turned Into a $20,000-a-Month Income Stream: ‘It’s Simple, It’s Affordable and It’s Fun’

    What were some of the first steps you took to get your side hustle off the ground?

    Mentorship was key. I reached out to local college consultants and asked for informational meetings, both to understand their business models and to pitch myself as a potential resource. It worked — one of them recommended several clients from her waitlist to help me get started, and another hired me as a part-time writing coach. These were small steps by my standards today, but at the time, they were just what I needed to get off the ground.

    From there, client referrals became the core of my growth. I had three clients in my first year, 14 clients in my second year, 23 clients in my third year and so on. This year, I worked with over 50 clients and referred several families to other tutors after reaching capacity. It was a nice full-circle experience — I owe my start to referrals from established tutors, and this year, I got to provide those referrals to others.

    Related: This Former Teacher Started a Side Hustle That Made More Than $22,000 in One Month: ‘I Have Never Been More Fulfilled’

    What were some of the biggest challenges you faced while building your side hustle, and how did you navigate them?

    I quickly discovered that there are hundreds of qualified tutors in urban hubs like Seattle, including many who work in my core business of college applications. This created a major challenge: How could I build a unique service that stands out from everyone else’s?

    There turned out to be two answers. First, I pivoted away from academic tutoring and test prep and focused entirely on the niche market of college essays. It was a calculated risk — the market for college essays is relatively small, but that’s exactly what made it easier to differentiate myself as a specialist.

    Second, I turned my competitors into partners. College admissions consultants typically advise on the full application process, but many don’t enjoy working on essays. As an essay specialist, I pitched this as an opportunity to consultants in the Seattle area — they could onboard new clients, outsource the essay portion to me, and then continue working with their clients on all other aspects of the application. The result was a win for everyone: College consults got to offload work they didn’t like, students got specialized essay support, and I got a bump in business from people who otherwise would have been my competition.

    Related: This Arizona Teacher Started a Side Hustle That Immediately Earned More Than Her Full-Time Job: ‘Much Better Than $40,000’

    How long did it take you to begin seeing consistent monthly revenue? Did revenue ever surpass that of your full-time income, and if so, when?

    I began seeing monthly revenue right away. It started small: a few thousand dollars in my first year and about $10,000 in my second year. However, by my fourth year, I earned over $113,000, which exceeded my full-time income as a director at a public relations firm.

    You’ve turned your side hustle into a successful business. How much average monthly or annual revenue does it bring in now?

    In 2023, my business generated roughly $115,000 in revenue. Almost all of this comes during the six-month stretch from June to December when college applications are at their peak. I take time off from tutoring from January to May, which allows me to reset and think critically about ways to improve my service for the next application cycle.

    What’s your advice for other side-hustlers who hope to turn their ventures into successful businesses?

    First, develop something unique about your product or service. How can you make your work stand out from the competition? This might mean pursuing a niche market within your field (like college essays within the field of tutoring) or building a variation on your product. It doesn’t need to be revolutionary — I’m always surprised by customer enthusiasm for products that are marginally different from the mainstream.

    Second, stay patient as you grow. There are plenty of stories about side hustles that struck it rich in year one, but for most of us, success takes time. If you have a multi-year time horizon and the persistence to keep at it, your investment will be much more likely to pay off.

    Related: 3 Secrets to Starting a High-Income Side Hustle in 2024, According to People Whose Gigs Make More Than $20,000 a Month

    Finally, remember that there are no prerequisites to starting a successful side hustle. I am hardly the stereotype of a business owner: I studied public policy in college and never dreamed of starting a business. There’s no such thing as a “type” of person who becomes a successful business owner, so go pursue your ideas and see what happens.

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    Amanda Breen

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  • Why You Should Learn New Skill Sets This Winter | Entrepreneur

    Why You Should Learn New Skill Sets This Winter | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Here’s a harsh truth: unemployed people are having a hard time finding a new job because many companies halt their recruiting efforts during the last quarter of the year. This is not new – it is a well-known fact that big companies often do a headcount at the end of the year, and they often significantly slow down their hiring process.

    Instead of unsuccessfully searching for opportunities when there is little to no hiring, many look to expand their arsenal of skill sets, which can propel their pursuit of better, bigger opportunities in the few months to come.

    For those looking to embark on the journey of acquiring new skill sets during the slower pace that winter months often offer, I’d like to delve into five unique avenues to discover inspiration for skill sets that can benefit your life and career in the near future.

    Related: Master New Skills From the Comfort of Your Home With This Bundle, Now Less Than $175

    Exploring LinkedIn job applications

    One valuable resource for finding inspiration for new skill sets is right at your fingertips: LinkedIn job applications. Start by identifying professionals with positions similar to your current role, your desired career path, or roles with the title of the person you used to report to in your last job. Take a closer look at the job description for those roles, paying close attention to the skills and qualifications they require.

    For example, if you’re in marketing and aspire to move into a leadership role, analyze profiles of Marketing Managers or Directors. Note the skills they require or those with that job title have honed over the years, such as data analysis, digital marketing or project management. These insights can guide your skill acquisition journey, helping you align your skill set with your career aspirations.

    Mentorship and networking

    Seek out mentors who can offer guidance on skill acquisition. If you are still close or have a great relationship with the last person you reported to, you may seek them for advice, asking which skill sets would be valuable for you to acquire if you intend to continue to pursue growth in your current career path.

    Conversations with mentors and industry peers can provide valuable insights into skill sets that have contributed to their success. These personal anecdotes and recommendations can steer you toward acquiring skills that align with your goals and aspirations.

    If you’re not in touch with them anymore or would rather avoid contact with them, engage in mentorship and networking activities to discover skill sets that have proved valuable for others. Attend industry events, webinars, or virtual conferences where you can connect with experienced professionals who may have a similar career path to the one you’re pursuing.

    In my experience, I found people I highly admire and invited them to step into a virtual group call once every other month. In our one-hour meetings, we discuss what’s been working for each of us and provide valuable guidance for everyone in the group. I like to call this exercise “Business Therapy,” in which we often discuss our past experiences and challenges and how we overcame them.

    Learning from the experiences of others may end up saving you years of continuous hustle. Never rely solely on your experiences when you can learn from the experiences of others.

    Related: Looking for a Mentor? The 7 Best Places to Start.

    Personal interests and hobbies

    Sometimes, inspiration for new skill sets can emerge from your personal interests and hobbies. Consider activities you’re passionate about outside of your professional life. These interests can be a foundation for acquiring skills that bring joy and fulfillment.

    For instance, if you’re an avid photographer, you may explore photo editing or digital marketing courses to promote your work effectively. Blending your passions with skill acquisition can lead to a well-rounded skill set that enhances your personal and professional life.

    Fun fact: that’s how my journey in the technology industry began. I am an Architect by profession, but I am such a tech nerd that I always sought to acquire technical skills, which is how I came up with the business idea that ended up becoming Replay Listings, the company I’ve led for over seven years now.

    Related: How to Turn Every Adversity You Face into an Advantage

    Tapping into industry trends

    As industries evolve, new demands arise, creating opportunities for individuals to acquire relevant skills. For instance, if you’re in the technology sector, consider the rise of artificial intelligence and machine learning. These cutting-edge technologies are shaping various industries, from healthcare to finance.

    By understanding industry trends, you can pinpoint relevant skill sets and future-proof your career. Stay updated with the latest industry trends and advancements. Explore industry-specific publications, blogs, or podcasts to gain insights into emerging skills in your field.

    Online learning platforms and courses

    Online learning platforms offer various courses on various subjects, making skill acquisition more accessible than ever. Platforms like Coursera, Udemy, and LinkedIn Learning provide various courses, from technical skills to soft skills like leadership and communication.

    Browse these platforms to discover courses that align with your career goals or personal development objectives. The flexibility of online learning allows you to acquire new skills at your own pace, making it a convenient option for the winter months.

    The bottom line is the slow winter months often present a unique opportunity to embark on a skill-acquisition journey. Whether you draw inspiration from LinkedIn profiles, industry trends, mentors, personal interests, or online courses, acquiring new skill sets can enrich your life and open doors to exciting possibilities. Embrace the season as a time of growth and discovery, and you’ll emerge with valuable skills that can shape your future success.

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    Rodolfo Delgado

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  • How Bitewell Won $200K on Entrepreneur Elevator Pitch | Entrepreneur

    How Bitewell Won $200K on Entrepreneur Elevator Pitch | Entrepreneur

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    Entrepreneur Elevator Pitch is the show where contestants get into an elevator and have just 60 seconds to pitch their business to our board of investors. In this ongoing article series, we’re celebrating the entrepreneurs who walked out with a win and sharing their tips for pitching success. (Answers have been edited for length.)

    Bitewell bills itself as the world’s first digital food pharmacy. The platform educates people on the use of food as medicine with its proprietary food navigation tool called the FoodHealth Score and then helps them shop for meals and ingredients that fit their needs, preferences, and budget.

    After a super-sweet appearance on Entrepreneur Elevator Pitch, Bitewell co-founder Sam Citro walked out with a $200K investment from investor Kim Perell. Watch Sam’s pitch, then read on to learn how she prepared to make sure that the investors were hungry to be a part of her company.

    How did you prepare for the show?

    I have a BFA in Drama from NYU’s Tisch School of the Arts, so I have a bit of a leg-up when preparing for public appearances. It was a combination of doing investor pitch prep and scripted TV prep. I memorized my 60-second pitch and drilled it into my brain so that I was saying it in my sleep. For me, knowing the business fundamentals of my company is easy — it’s what I spend all day, every day building, so I know those numbers like the back of my hand.

    Related: See Who Wins Big on the High-Stakes Season Finale of ‘Elevator Pitch’?

    What did you think was going to happen? What was different from your expectations?

    I’ve been on TV before, so I had a pretty good idea of what was going to happen. What I wasn’t expecting was the 12-hour day! I didn’t realize how much content we’d develop over the course of the shoot. It was incredible.

    Why do you think they opened the doors?

    You’d have to ask the investors to know for sure, but if I were a betting woman, I’d say it’s the combination of the market opportunity size and our demonstrated traction. Eliminating diet-related disease is a multi-trillion-dollar opportunity, and we’ve shown that we can make that vision a reality.

    How did the negotiations go? Would you do anything differently?

    I wish I would have pushed back on Kim a bit more about the valuation. Our business has grown so much since the last financing, and I let her in on the same terms. So, it was a great deal for Kim!

    What do you plan to do with your investment?

    It’s all going toward growth-related activity: marketing and hiring additional members of our sales team.

    Related: Would You Give a Former Hacker Your Money?

    What did it mean to you personally to get in the boardroom and walk out with a win?

    I believe in what we’re building, so when I went into the boardroom believing we’d come out with a deal. I think you have to be that confident, that sure in your business, to be a founder. That said, I’m incredibly proud and grateful that we left the boardroom with an investment from Kim. As a female CEO, it’s important to me to have equal representation of female investors around the table. I’m looking forward to all of the great work Kim and I will do together!

    What is your advice for anyone thinking of applying to be on a future episode?

    Do it! But remember that luck is what happens when preparation meets opportunity. Come prepared to walk out with a deal.

    Related: Netflix Co-Founder Marc Randolph Made a Surprise Move That Stunned Investors.

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    Entrepreneur Staff

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  • 6 Brand Design Tactics That Will Make You Stand Out | Entrepreneur

    6 Brand Design Tactics That Will Make You Stand Out | Entrepreneur

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    How many times have you walked past a storefront, perused a grocery store aisle, or scrolled through your Instagram feed and experienced a little “I want that!” ping to your brain after seeing a particularly compelling image? That, in a nutshell, is the power of great design.

    According to research from Insights in Marketing, 93% of consumers say a product’s appearance is the most important factor in their purchasing decisions, and 85% say they’re heavily influenced by the colors of a product or brand. And because the average consumer spends so much time looking at their phone, brands have more ways than ever to make a visual impact. Bankrate found that 48% of social media users have impulsively bought something advertised to them on social media, and a whopping 72% of Instagram users base their buying decisions on content they see on the platform.

    So, in a time when consumers are endlessly bombarded with brands, how do you create something that stands out? Something unconventional and unexpected, but still appealing to the established tastes of your customers? We asked some founders who leaned on design to build best-selling brands. One common strategy? They all looked at their categories and figured out what wasn’t there, and designed into that blank space.

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    Frances Dodds

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  • 3 Ways AI is Revolutionizing Ecommerce | Entrepreneur

    3 Ways AI is Revolutionizing Ecommerce | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In my work with ecommerce, I’ve seen AI evolve from a buzzword to a core part of business strategy. It’s not just about automating processes anymore; AI is reshaping how we interact with customers, manage inventory, and even handle customer service.

    In this article, I’ll share three critical ways AI transforms ecommerce: personalized shopping experiences, efficient inventory management and advanced customer service solutions. These aren’t just trends; they’re real applications of AI that are changing the game for ecommerce businesses today.

    Related: AI Is Coming For Your Jobs — Anyone Who Says Otherwise Is In Denial. Here’s How You Can Embrace AI to Avoid Being Left Behind.

    1. AI-powered personalization

    AI’s role in personalizing ecommerce experiences is incredibly specific and impactful.

    For instance, machine learning algorithms can create predictive models based on customer data such as purchase history, search queries and page views. These models are about displaying products a customer has viewed and anticipating future needs and preferences.

    Implementing this starts with data collection.

    For a small ecommerce site, this could involve using tools like Google Analytics to gather customer interaction data, and then applying machine learning algorithms through platforms like TensorFlow or IBM Watson to analyze this data.

    Here’s a practical step: integrating a recommendation engine on your site. These engines use AI to suggest products to customers.

    For example, if a customer frequently buys or views sports equipment, the engine will recommend related products like fitness accessories or sportswear. This isn’t random; it’s a calculated suggestion based on their behavior.

    Moreover, AI can dynamically adjust the content of marketing emails based on customer behavior. For example, if a customer often buys products on sale, your AI system can prioritize discount offers in their emails. This level of personalization is made possible by AI’s ability to process and learn from data at a scale no human team could manage.

    This approach doesn’t just increase sales; it builds a more personal connection with customers, making them feel understood and valued. It’s a powerful way for startups to stand out in the crowded ecommerce space.

    Related: 5 Ways the AI Revolution Can Help Your Ecommerce Business

    2. AI in inventory and supply chain management

    AI dramatically changes the game in managing ecommerce inventory and supply chains. It begins with predictive analytics — AI algorithms can forecast product demand based on various factors like seasonality, market trends and past sales data. This means we can stock inventory more accurately, avoiding overstocking or stockouts.

    For practical implementation, consider using AI tools for demand forecasting. Platforms like Blue Yonder (formerly JDA Software) can analyze sales patterns and predict future demand. This isn’t guesswork; it’s about using historical data to decide what to stock and when.

    Another area where AI excels is in optimizing the supply chain.

    For instance, AI can suggest the most efficient routes for product delivery or identify potential supply chain disruptions before they become critical issues. The real-time application of AI in inventory and supply chain management isn’t just about efficiency; it’s about being proactive rather than reactive.

    By leveraging AI, ecommerce businesses can reduce costs associated with excess inventory or expedited shipping, ultimately improving their bottom line. This is crucial for startups where every resource counts, and maintaining a lean operation is key.

    3. AI-driven customer service and support

    In ecommerce, AI is revolutionizing customer service by automating and personalizing interactions. A prime example is chatbots. These AI-driven tools can handle a range of customer queries in real time, from tracking orders to answering product-related questions. They learn from each interaction, becoming more efficient over time.

    Integrating a chatbot into your website or social media platforms is a great start for a startup looking to implement this. These tools allow you to set up AI chatbots to guide customers through your site, provide product recommendations, and even handle basic support tasks.

    Beyond chatbots, AI can also help personalize customer support. For instance, AI can analyze a customer’s purchase history and interaction to tailor support responses. If a customer frequently buys a particular product type, the AI can provide more targeted assistance related to that product category.

    Implementing AI in customer service isn’t just about efficiency; it’s about enhancing the customer experience. Customers get faster, more relevant support, leading to higher satisfaction. For startups, this means an opportunity to build stronger relationships with customers without the need for a large customer service team, making it a practical and impactful application of AI in ecommerce.

    Related: AI Is Poised to Change How We Shop: Here’s What You Need to Know

    Conclusion

    By embracing these AI strategies, startups can transform their ecommerce ventures. Personalizing shopping experiences through predictive models helps connect with customers on a deeper level.

    Efficiently managing inventory using AI forecasting tools like Blue Yonder ensures resource optimization. Meanwhile, customer service is revolutionized by integrating AI chatbots from platforms such as Drift, enhancing customer interaction and satisfaction.

    These strategies are not just futuristic concepts; they are accessible technologies that can be implemented now. For startups in the ecommerce space, adopting these AI-driven approaches is not just about staying competitive; it’s about setting a new standard in customer experience and operational efficiency.

    The world of ecommerce is evolving rapidly, and AI is at the forefront of this transformation. By leveraging AI’s potential, startups can unlock new levels of success and sustainability in the digital marketplace.

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    Mohamed Elhawary

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  • 7 Internet Based Home Businesses to Start in 2024 | Entrepreneur

    7 Internet Based Home Businesses to Start in 2024 | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    It is no secret that many people are struggling to get through these current economic times, but with just a laptop, webcam, strong internet connection and some effort, you can earn some extra money working from home. Creating and owning an Internet home business is not new, but most people overlook that these types of businesses have no real overhead. You don’t have to have a fancy office or employees. Your desk or kitchen table and a strong internet connection are all that is needed.

    Related: 4 Super Simple Side Hustles That Could Replace Your Regular Wage — Fast

    1. Build a sales funnel website and landing page

    There are so many small to medium-sized businesses out there that don’t have sales funnel websites or landing pages. These websites capture customer information when they click on a company website or ad. They’re also used on social media ads to incentivize customers to enter their information, such as a coupon, discount code or free eBook.

    The customer and their information then get added to a company email list for future email blasts or email drip campaigns. The upside is that once you build a great sales funnel, it’s easy to duplicate for other clients. The key will be pitching it to business owners to purchase.

    Related: She Started a Furniture-Flipping Side Hustle to Pay Off a $10,000 Dental Bill. It Surpassed Her Full-Time Job’s Income Within a Year — Earning Up to $37,000 a Month.

    2. Monetize your social media accounts with video

    Social media platforms YouTube, Instagram and TikTok pay creators to create video content through Reels, Shorts and TikTok. Each platform is different, and the same goes for how to get accepted as a creator, but if you’re great with video and have a niche, you could be raking in the money.

    The narrower the topic, the better the audience will be. Example: Watching you describe and play video games versus watching you describe and play Dungeons and Dragons. The upside is you’ll have consistent income if you post every couple of days. The key will be creating enough content for viewers to consume and posting consistently.

    Related: He Started a Side Hustle in His Dorm Room With ‘a Bunch of Ingredients From Amazon and a Crockpot’ — Now It’s a $56 Million Brand in Walmarts Nationwide

    3. Monetize a podcast

    Having a podcast is nothing new. According to Exploding Topics, over three million podcasts are out there as of September 2023. After recording and publishing the podcast, the trick is to turn around and chop up the video to make Reels, Shorts and TikToks. The downside is you’ll need to record multiple podcast episodes to keep people returning for more. The key is interviewing popular people with a large following as guests.

    Related: His Side Hustle Solved a Common Problem for Homeowners. Now the Business Brings in $3 Million a Month During Peak Season.

    4. Retail and online arbitrage

    This one will take some overhead for the correct software, and you’ll need money to purchase the inventory of products to sell, but it’s easily a great way to earn some cash. Sites like Amazon FBA and eBay are where you sell the products. The downside is you’ll need to source the products to sell on the sites, which takes time. The key is investing in the correct software to ensure a big enough margin to make sense purchasing the item to sell.

    5. Create and monetize a popular local news Instagram page

    Most people’s attention is on Instagram, so why not create a business with it? It’s pretty simple: create a new Instagram channel and post local news from your town or city — news on car accidents, crime, sports, recent restaurant locations, events, etc. People will share and subscribe to your posts because it has local news and is not biased television news.

    Once you get enough subscribers, you can start charging local businesses to post on the page. You can monetize stories, reels and posts. The larger the subscriber base, the more you can charge. Don’t overdo it; no one likes ads or being sold to. Building your audience will take time. The key is to find and post unbiased local news worthy of someone stopping scrolling to view it.

    Related: He Launched His Creative Side Hustle Out of a Garage. Now It’s Worth $225 Million.

    6. Video editing

    Video is one of the most popular ways to communicate and market today, and it is used on multiple social media platforms to earn money. Many creators don’t have the time or just aren’t skilled at video editing. This is where you come in. Start direct messaging (DM-ing) influencers with published videos and offer video editing services.

    A great way to get their attention is by editing one of their current videos for free and sending it to them. If your video edits are great, you’ll get their business. The downside is video editing is time-consuming. The key is having multiple influencers that want your editing services so you no longer need to spend time directly messaging more influencers and can focus just on editing video.

    7. Create online courses

    Do you have knowledge or a skill that can be taught to others through video? It can be anything from selling luxury homes, onboarding new staff as a Human Resources (HR) Director, or baking an award-winning apple pie. People will purchase online courses if you can capture the audience’s attention and produce multiple videos in a series on the subject.

    These video courses can also be chopped up as teaser clips, reels, shorts and TikToks. The key is storyboarding and scripting the content beforehand for a seamless video series. The downside is that it will be a time-consuming project if you wish to publish a quality product.

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    Chris D. Bentley

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  • 7 Strategies to Secure Business from Fellow Entrepreneurs | Entrepreneur

    7 Strategies to Secure Business from Fellow Entrepreneurs | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    This article focuses on strategies to assist in the growth of business-to-business (B2B). Growth includes actions that can be taken that can lead to an increase in sales. Although these strategies will typically only increase sales after some time, when implemented, they will be valuable and helpful in growing your brand and ultimately increasing your revenue.

    1. Provide value first

    Value is a huge buzzword in the business realm. My take on value is to know your audience. For example, in my world of commercial real estate, lease comps take work. Although sales comps are documented, lease comps are typically kept close to the chest. Thus, lease comps are very valuable in the commercial real estate world. If you want to provide value, first, you need to figure out what is beneficial to your potential clients. Once you understand what is valuable, you will be better positioned to collect and share useful data.

    Related: Your Value Proposition Is Crucial. Here Are 5 Steps to Ensure It Resonates.

    2. Build genuine relationships

    Referring a business is one of the highest forms of compliments. Anytime I make a referral, I am incredibly cautious. The first thought in my mind is a “what if?” What if the person I referred does not do a good job? To move past this, I need to know the referee well. I must have a genuine relationship with the person I refer. I recommend that you do not try to rush relationships. It takes time to build a real relationship. Being aware of the fact that it takes time to build relationships and putting in the work to build relationships will lead to relationships that result in productive referrals.

    3. Utilize online platforms

    Many online platforms can be used in the B2B world. One I like to use is Yelp. Business owners appreciate good Yelp reviews. If I have a good experience at a business, I will go on Yelp and leave a nice review. I will then share this review with the owner when I reach out to introduce myself. In addition to Yelp, I also often use LinkedIn. LinkedIn is a powerful online B2B platform. Make a solid effort to build your LinkedIn network and post relevant content regularly.

    Related: 6 Ways to Ace Social Media Branding for Your Startup

    4. Attend industry events and networking functions

    Almost every industry has a trade association related to it. No matter what you do, I highly recommend researching associations related to your trade. Find out when their conferences are. Often, trade associations will have national events and regional events. If the national conference is near your location for your first year in business, I recommend you go. If it is not, then I would attend a regional meeting. Regional conferences are often cheaper than national conferences. Additionally, your travel expenses should be less for a regional conference.

    5. Prospecting protocol

    The B2B world often involves canvassing. When canvassing, it is essential to be careful of your approach. The best way to canvas is to be straightforward and summarize your business and intent. You should not ask for the owner’s contact information initially. I will casually ask who the person at your company is that handles that. Then, once I get an answer, I will ask for a business card. The owner often has their cell phone number and email on the card.

    Related: 5 Decisions All Responsible Entrepreneurs Make En Route to Financial Security

    6. Become the go-to

    No matter what you do, you want to be the top person in people’s minds when your business is mentioned. Becoming the go-to is accomplished over time. When people see your successes, it helps you become the go-to. You will want to post on social media about your achievements. This was difficult for me at first since I had a mental block on social media when I first started in business. However, I learned to grow past that, and now I understand the power of social media. In addition to posting about your successes, I also recommend having a blog where you can share valuable information with others. Sharing is caring, and it also assists in helping you become the go-to.

    7. Strength in unity

    I recently watched a YouTube video on Coca-Cola and McDonald’s. The video did a great job showing how both companies partnered with each other and their partnership assisted in success. All businesses have complementary businesses. If you want to utilize the strength in unity strategy, identify companies in your industry or related sectors. Make a list, then approach the businesses on your list. I recommend you start small. Approach one company first and see if they are on board before approaching another. Also, I recommend you thoroughly vet the business first. You do not want unity with another company that does not have the same values as your own business.

    I wish you much success in growing your business and expanding your network. Please remember that it does not happen overnight. No matter what strategies you use, I recommend that you commit to the strategies and work diligently on using them to achieve success.

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    Roxanne Klein

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  • Teacher Shares Her Six Figure Super Easy Side Hustle | Entrepreneur

    Teacher Shares Her Six Figure Super Easy Side Hustle | Entrepreneur

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    There are very few things you can create once and then sell thousands of times over. Most businesses aren’t a fish and loaves situation. But then, Lisa Fink is an evangelist of sorts. Only she’s not promising miracles.

    Six years after starting a fully remote side hustle — one she was dubious would make even a few hundred dollars — she’s made a million in revenue, and retired 20 years early from teaching middle school.

    Now, Fink teaches courses showing people how to follow in her footsteps. “I want others to feel the relief I felt when passive income began rolling in,” she says. “There’s absolutely enough room for everyone.” Here, she shares her key insights.

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    Frances Dodds

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  • CEO Struggles Eased by Business Community Support | Entrepreneur

    CEO Struggles Eased by Business Community Support | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    This story originally appeared on Under30CEO.com

    Everyone knows that life as a CEO is awful. As Elon Musk’s friend once put it, “It’s like chewing on glass while staring into the abyss.”

    No doubt that phrase struck a chord with the Tesla CEO, given his numerous “production hell” and “development hell” experiences over the years, not to mention nearly going bankrupt in 2009.

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    Kimberly Zhang

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  • Ask Co-Founder of Netflix Marc Randolph Anything: How to Watch | Entrepreneur

    Ask Co-Founder of Netflix Marc Randolph Anything: How to Watch | Entrepreneur

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    Marc Randolph, the co-founder of Netflix, joins us for another episode of Ask Marc, a live Q&A series about starting and growing your business. The event will begin on Tuesday, November 28th at 3:00 PM ET, streaming on our YouTube, LinkedIn and Twitter channels.

    Where can I watch Ask Marc?

    Watch and stream: YouTube, LinkedIn & Twitter

    You can watch on your phone, tablet or computer. Ask Marc will be shown in its entirety on YouTube, LinkedIn and Twitter

    What time does Ask Marc start?

    Date: November 28th
    Time: 3:00 PM ET

    The episode kicks off at 3:00pm ET.

    Why should I watch Ask Marc?

    Get free business advice directly from the co-founder of Netflix, Marc Randolph. Marc loves helping founders and small business owners, and this your free opportunity to ask him any of your questions about topics like:

    • Starting a business
    • Growing a business
    • Raising money
    • Building marketing campaigns
    • Best practices
    • Anything you want to know!

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    Entrepreneur Staff

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  • 5 Essential Elements of a PR Pitch That Will Land | Entrepreneur

    5 Essential Elements of a PR Pitch That Will Land | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In my world of all things public relations, “pitch” is the MVP of my lexicon. As a verb, “pitch” lies at the core of my business: it’s what my team does for virtually every client on my list, and it’s arguably the single-most strategic action in launching a full-blown marketing campaign. As a noun, “pitch” is the actual written asset we produce: we throw something into the big wide media net and hope it hits its mark.

    “Hope” is not a word I like to emphasize. My clients don’t want to hear, “I hope I can get you press coverage” or “I have high hopes that we can place your product announcement in this magazine.” No, what they want, what you want and what I want — for all our businesses — is to produce pitches that get noticed, get read and get picked up right out of the gate.

    The mission is clear. Accomplishing that mission is a whole other ballgame.

    Is there a secret formula for effective PR pitches?

    Many things go into a good, solid pitch. Presentation matters — it should look crisp and clean, use an eye-catching but easy-to-read font and be laid out nicely, sure. Length matters — too long, and the reviewer will likely just skim over it; too short, and you won’t be able to generate a message with any real substance. Tone matters — overly formal comes across as stuffy, boring and antiquated; overly informal comes across as too casual, amateur and unprofessional.

    But if I had to narrow down my recipe for a potent, compelling, attention-grabbing pitch, I’d zero in on five staple ingredients that form the base of all of my firm’s pitches.

    Related: PR Pitches Getting Lost in the Abyss? This Storytelling Advice Will Help the Right People Find Them.

    Five action steps to craft a results-generating pitch

    #1: Do a deep dive. Do not go in blind. Do not “wing it.” Do not sit down at your desk and tell yourself, “Something will come to me once I start typing.” Instead, do some research. Then, do some more research. A pitch with an informed viewpoint and data-driven assertions will hit the target over vague, general “rah-rah” pieces 10 times out of 10.

    One of my strongest pitches ever? It was about burgers. I studied the ins and outs (pun intended) for hours on end — what people in the food and beverage industry had already written about burgers, what went into the best burgers and what consumers cared most about in their burgers. My pitch was thoughtful, well-founded and had style. The journalist picked it up right away, writing back to me that it was the best pitch he’d ever received.

    #2: Ensure impeccable grammar. Never underestimate the power of a typo … to sink your pitch right into the mud. Though I’m long on vision, I’m short on the finer points of the English language, so nothing leaves my office that hasn’t been pored over by a grammar and punctuation expert on my editorial team. Draft. Edit. Proof. Repeat.

    Remember that journalists are writers; they respond to good writing and toss faulty writing directly into the trash can. When your pitches are well-written, grammatically correct and error-free, they will align so much better with the brand you’re promoting and will allow the messaging (not the avoidable mistakes) to grab the spotlight.

    Related: Are Your PR Efforts Falling Flat? Here’s How to Fix It

    #3: Adopt a newsworthy angle. I’ve said it before, and I’ll keep on saying it. To get in the news, you have to bring something new to the table. You have to infuse the well-traveled terrain with a breath of fresh air that feels refreshing and interesting to the media rep.

    To find a novel angle, return to the research board. What hasn’t been said yet? What hasn’t been considered? What intriguing spin can you put on your subject matter that will capture your reader’s attention and pique their curiosity? Unless you’ve settled on an angle that will direct the course of your pitch, don’t start randomly clicking away at the keyboard. Wait until you’re inspired by your own approach to increase the chances that you’ll inspire your audience.

    #4: Turn selling into storytelling. Let’s face it: what a pitch is really doing is trying to sell something. You’re trying to get the media to “buy” what you’re peddling, to take the bait so you can get them on the hook. But a soft sell almost invariably beats out a hard sell, and the key to soft selling is the narrative technique.

    It’s one thing to tout a revolutionary new skincare product on the basis of its chemical composition, regenerative properties and competitive price point. It’s quite another to actually illustrate its life-changing qualities through the words of Janice, a new convert who is obsessed with its silky texture, delicious scent and mind-blowing results around her eyes.

    Facts appeal to the intellect. Stories appeal to the emotions. When you’re trying to reach people, the emotional route will often get you to your destination more persuasively and dynamically.

    Related: How to Write a Winning PR Pitch

    #5: Add your own flair. Enough with the AI and ChatGPT already. We’ve barely gotten started in this arena, and I’m already encountering far too much copy that sounds generic, robotic and soulless. There is a place for personality in the business world, for a singular voice and vision. And a pitch is an excellent vehicle to transmit your particular flair.

    Some pitch writers go for humor, some seek logic and some chase the utterly perfect tagline. Me, I’m a heartstring-puller. That’s just my default mode when working with clients, the press, anyone. So I write from the heart when I’m pitching, with the goal of touching another one. Don’t be afraid to imbue your pitch with passion; people react to that when they sense it’s authentic.

    Don’t neglect this final step

    Do you know how full your inbox is? Well, the media’s boxes are positively overflowing. So don’t wait to be “discovered” amid all those written proposals. Pick up the phone to follow up on your pitch. Invite the recipient to coffee. Try to develop relationships with media contacts. Like you, they’re looking for the next big success story, and if you add this final step, you just might find it together!

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    Emily Reynolds Bergh

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  • Are You Ready to Ditch Your 9-5 for Your Side Hustle? | Entrepreneur

    Are You Ready to Ditch Your 9-5 for Your Side Hustle? | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Ask yourself, why do you need to quit your 9-5 to go full-time into your side hustle? How will quitting help you and what is your motivation to do so? In the U.S., 28% of people state that becoming their own boss is their top motivator to go all into their side hustle.

    Maybe you have another reason for wanting to leave your job for entrepreneurship. You could want to make more money or spend more time working on your own business. If you think you’re ready to leave your 9-5, ask yourself these three important questions honestly.

    Related: 44 Side Hustle Ideas to Make Extra Money in 2023

    Do I have a proven business model that’s been tested?

    Nearly 50% of businesses fail within their first five years of operation. This isn’t to discourage you and in fact, can be used as motivation instead. Knowing this and learning from other businesses can help you minimize risks and figure out what your competition will be like.

    Making about two-thirds of your full-time job’s salary for about a year at your side hustle is a good place to start on deciding if you’re profitable enough to quit your job. You should also be using the money from your job to put money aside for emergencies. Running out of cash is one of the top reasons businesses fail so by having a cash cushion you’ll be able to give your side hustle the time and attention it deserves to succeed. Everyone’s expenses are different, but for me, I would want at least 6 to 12 months of savings.

    If it’s one thing I’ve learned, owning a business affects you mentally, emotionally and physically. And on the days that don’t go as planned, you’re going to have to stay strong and positive. By becoming bogged down with a few bad weeks here and there, your productivity will slide and you’ll lose your motivation. That’s why I preach business is less about motivation and more about consistency. Anyone can be motivated for a short period of time. But putting in constant effort even on the hard days, will separate the side hustlers from the full-time business owners.

    Do I have support?

    It’s important to remember starting a business isn’t just hard on you as an entrepreneur, but it’s going to be challenging for your whole family. At least at the beginning, you may have less time and energy to spend with your spouse or kids and you’ll need your spouse’s support to do that and to get through business challenges. If you’re spending more time on your business, your spouse may need to do more work at home or even have to work more hours to offset the financial responsibilities temporarily. Have you thought about how else quitting your job would affect your family? How would you deal with things like healthcare and benefits or daycare?

    Getting support from people who’ve been in your shoes can make all the difference on your entrepreneurial journey. Whether you’re in a course and leaning on your teacher and peers for advice or other business owners in your industry, it’s important to be open to feedback and to handle criticism with an open mind. When I was younger and didn’t want to ask for help, I quickly learned how leaning on others for support was so important, especially when starting.

    Related: Can You Turn Your Side Hustle into a Business? Consider These 3 Things.

    What’s my backup plan?

    This one is controversial and can be a hard pill to swallow because many entrepreneurs see it as allowing yourself the option to fail or quit. But I think it’s important to be realistic especially when you have other people counting on you to be the provider. That’s one reason I always suggest not to burn bridges with former employers.

    Tell senior management about your plans first so they don’t receive the news from one of your peers. Give your full two weeks’ notice, or whatever your contract states. If you’re in a management role, you may want to give more notice and let the company decide what they would prefer. Continue to show up and do your work to the best of your capability. Now isn’t the time to slack. It not only says a lot about your character if you continue to show up with integrity, but it also ensures you’re not putting extra pressure on your team. And avoid gossip and avoid speaking badly about the company or any employees. Doing this will also help keep your leave on a positive and friendly note.

    There are no real rules to follow when you’re ready to go full-time into your side hustle because we’re all different and so are our situations. I’m just giving you guidelines so you can start asking yourself the important questions to know if you’re ready to leave your job. But if you think you’re ready and you have a proven business model that’s been consistently bringing in cash, have the right support, and have a backup plan, you’re on your way to successfully quit your job and go all into your side hustle.

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    Jason Miller

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  • From Stage to Startup: Ballet Pro’s Lucrative Side Hustle | Entrepreneur

    From Stage to Startup: Ballet Pro’s Lucrative Side Hustle | Entrepreneur

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    This Side Hustle Spotlight Q&A features Danielle Schultz, a ballet dancer at the Metropolitan Opera and founder of The Triangle Sessions, a corporate wellness company offering company retreats, interactive wellness classes and team-building events. She is based in the Greater Philadelphia Area.

    Image Credit: Devin Cruz.

    You’d been a dancer with the Metropolitan Opera since 2014 when Covid hit. How did your life and work change in those early days of the pandemic, and when did you know it was time to supplement your income with a side hustle?

    When Covid hit, I was in the middle of Die Fliegende Hollander and was slated to perform in Turandot a few weeks later. I had nurtured positions teaching fitness and ballet at New York City studios, which I continued via Zoom to stay financially afloat. However, I was also three months pregnant, and my husband was a full-time student. I had to get creative quickly. One of the first social impacts of Covid that everyone struggled with was isolation. It gave me the idea to start offering corporate wellness and team events to help employees stay connected in the newly virtual workplace.

    Related: Being an Entrepreneur Means Finding Profit in Your Passion

    How did your professional background inspire you to launch The Triangle Sessions? How did that skill set translate to your entrepreneurial journey?

    I graduated in 2009 from NYU Tisch with a dance degree and a minor in art history. It was a terrible time to graduate, especially with an arts degree. I turned down an apprenticeship with a small ballet company to perform as a dancer on a cruise ship and travel the world. Believe it or not, this was simply the more practical approach at the time. I was able to give up my New York City apartment, live expense-free and save money. This experience served as a crash course in travel and tourism, something that would come into play 10 years later when organizing a large-scale retreat for a national law firm.

    After my cruise ship contract, I danced with a small contemporary company while waiting tables at high-end restaurants. It was the New York City restaurant scene that provided excellent training in wine, spirits and food pairings. Like the cruise ship, I learned the value of customer service and how to connect with a wide variety of people. Waiting tables still goes down as the hardest job I’ve ever had, but it was too physically demanding while dancing.

    Related: Shift Your Perspective From Getting to Giving to Get Unstuck

    When I got my break at the Metropolitan Opera, a dream job for years, there was a catch…it still wasn’t full-time. So, I had to supplement my income in a way that would be easier on my body. I became a certified yoga teacher, certified nutrition counselor and Ballet Beautiful trainer for celebrity clients. All of these skills allowed me to share a deeper understanding of the human body with a wide range of people. It set me up beautifully for teaching corporate wellness.

    For years, I continued to perform at the Metropolitan Opera while juggling a slew of part-time work. It wasn’t until my aunt, a former ballroom champion and long-time business owner, told me something that I’ll never forget: “Dani, you already have the mentality of an entrepreneur in the way you support yourself. You have multiple income streams. Figure out how to work for yourself, not other people, so that you can share your knowledge on your own terms.” It was a lightbulb moment that got the wheels turning. It took a pandemic and a layoff from the Met Opera to pursue the endeavor full-time.

    What was your vision for The Triangle Sessions, and what were some of the first steps you took to get it off the ground?

    I wanted to implement the knowledge I developed in my professional dance career around healthy habits and performing at one’s best. I wanted to replicate the camaraderie I had experienced in the dance world through high-quality, purpose-driven experiences and apply it to the corporate world.

    When Covid first hit, I offered virtual wellness classes….yoga, meditation, desk stretching, etc., always with some type of social component. No one was interested. People just wanted alcohol and happy hours. I started incorporating educational wine and sake tastings WITH corporate wellness, and suddenly, there was interest! I found a fantastic vendor to help put together high-quality experience kits (and accommodate some of my wacky requests, like combining foam rollers with bottles of Prosecco and gourmet snacks), and I hit the ground running.

    Related: Side Hustles for These Times

    How did you approach continuing to build, and what does your revenue look like?

    Initially, the vast majority of business came from my own network, referrals and word-of-mouth. After some time hosting virtual team-building and wellness events, I became a small fish in a large pond. So, I partnered (and still continue to partner) with larger team-building event companies in which my services are offered. They have a dedicated sales team, and it provides steady revenue, all while nurturing my own clients and relationships. Annual revenue for 2022 was $110,000.

    What were some of the biggest challenges along the way, and how did you navigate those?

    The biggest challenge is trying to anticipate the needs of organizations and their employees without straying too far from our own mission. Employee well-being and community are at the backbone of The Triangle Sessions. I keep an open mind and experiment to see where there’s interest. In 2020, happy hours were in vogue. This last year it’s been all about wellness and creativity. Luckily, I enjoy this process and love having an open dialogue with clients to learn about their needs. Many of our signature events, like our Build-A-Terrarium workshop, which combines plant care with self-care, have been inspired by client requests.

    Personally, I’ve struggled to find the balance between running The Triangle Sessions and wanting to continue to dance. Dance is my first love, my identity since I was three years old. I returned to the Met Opera part-time in 2021 and scaled back on the number of productions I usually perform to focus on building The Triangle Sessions. However, keeping my foot in the door at the Met sometimes leads to losing momentum. It’s a risk I’m willing to take for now since I have the best of both worlds. Martha Graham once said, “A dancer dies twice—once when they stop dancing, and this first death is the more painful.” These words ring true, but I’m grateful to be building another satisfying career around community, connectivity and high-quality performance.

    Related: These High School Best Friends Achieved Their Dream of Being Their Own Bosses. Their Next Step? Starting a Wellness Revolution.

    Do you have any advice for other professionals who want to start a side hustle or full-time business?

    Lean into your strengths. Learn your core values. Reflect on what makes you different. From there, assess how these skills can benefit others and bring out the best in communities. It may take a bit of experimentation and creativity, but the process can be surprisingly satisfying. Sometimes, you just need to start somewhere and see what happens. Celebrate the small wins and run (or dance!) at your own pace.

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    Amanda Breen

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