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These days, it can feel like the viral cycle moves on a 24-hour basis, with new It items rising to peak popularity so fast, it’s close to impossible to ever even get your hands on them before the masses do, leading to a complete sell out. Even when an item has a high price tag that, for most people, would call for months of budgeting, somehow, every retailer will sell out of it in days—sometimes even hours—and either take months to restock it or never bring it back at all. In such cases, if you want to get in on the trend, you have to get creative.
My solution, at least when I’ve tried and failed to find the exact item in my size on the secondhand market, is to dig through the internet for worthwhile alternatives that will allow me to check the trend off my list without the real thing. Yes, it takes work, especially if you want to find a proper substitute. Nonetheless, I’m almost always able to stumble upon a resolution.
This week, following my own search for alts of the spring items I want but can’t have (probably because they went viral somewhere on the internet), I decided it was only right to share my findings. Ahead, discover 6 sold-out (or almost sold-out) items and the many alternatives I believe are just as worth spending money on. Don’t take too long to shop them, though, as history proves that they, like their predecessors, won’t last long.
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Eliza Huber
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