In Today’s Increasingly Digital World, In-Person Shopping Isn’t Going Anywhere — Here’s Why

It’s a strategy that reflects the retailer’s long-standing dedication to brick-and-mortar since its 1969 inception as an expansive, all-encompassing one-stop shop for affordable-yet-trendy fashion, beauty, and homewares that gives consumers access to touch, try on, and test products. For example, the Downtown Brooklyn location, my local store, boasts four sprawling levels to explore. On a recent visit, I was able to nab my entire wardrobe and essentials for an upcoming beach getaway in one fell swoop — bikinis, coverups, bronzing body oil, a sleek reusable water bottle (and all without breaking the bank). Moreover, multiple sales associates are always on the floor to help you at any time, but should you truly want a solo moment to shop, self-checkout kiosks are available to speed up the purchase process.