In its latest spring-summer 2024 campaign, French brand Maje celebrates the understated luxury of simplicity and comfort. With model Andreea Diaconu at the forefront, each ensemble is a seamless blend of functionality and style.
Maje Spring/Summer 2024 Campaign
The campaign unfolds with relaxed sophistication, starting with the trench coat that exudes a sense of effortless chic. The narrative transitions from structured outerwear to the fluidity of relaxed jeans and suiting separates.
Maje’s jeans are a study in tailored casualness, with a fit that’s neither too tight nor excessively loose, embodying a laid-back yet polished aesthetic. They’re paired with fashionable top styles, from knitted to loose. Suiting separates follow suit, focusing on clean lines and subtle details.
Meanwhile, breezy dresses capture an unassuming elegance and movement, evoking a sense of freedom and ease perfect for the warmer months. The Maje spring 2024 collection stands in soft contrast to the vibrant energy of the previous fall’s London shoot.
It swaps the dynamic cityscape for a more serene backdrop that allows the clothes themselves to become the focal point. The styling by Charlotte Collet and artistic direction by Lolita JB highlight captivating and accessible looks.
Joanna Elizabeth
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