How Celebrating Her Latinx Heritage Led Babba C. Rivera to Create Ceremonia

Babba C. Rivera is an anomaly. She is an innovator, a style icon, and now at the helm of the haircare industry. As the founder and CEO of Ceremonia, a clean-haircare brand rooted in her Latinx heritage, Rivera is redefining what haircare should look and feel like—ultimately proving the notion that some of the most successful companies are built when there is a personal connection behind the brand concept. 

Ceremonia’s inception in 2020 marked the beginning of a transformative venture. It all started with a scalp oil inspired by cherished childhood rituals and her father’s early career as a hairdresser in Chile. Fast-forward to today, Ceremonia boasts an impressive range of 20 products, including a foray into the world of fragrances. One of the pivotal moments in Ceremonia’s journey was the brand becoming the first Latinx-founded haircare brand available at Sephora, a milestone that reflects its immense popularity and Rivera’s unwavering commitment to her mission. With products now stocked in over 500 Sephora locations, Ceremonia has become a force to be reckoned with in the beauty industry.