ReportWire

Tag: Career Tips

  • How Natalie Holloway Has Transformed the Fitness Industry With Bala

    How Natalie Holloway Has Transformed the Fitness Industry With Bala

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    A few years ago, a new fitness brand entered the scene, completely innovating they way people worked out through its iconic piece of equipment, the Bala Bangle. Natalie Holloway is the co-founder and visionary behind Bala and has grown the business from the Bangle to a 360 lifestyle brand. As many successful businesses begin, Holloway founded Bala after noticing a need in the market. In fact, her life completely took a turn when she met her future husband and business partner, Max, when they were both working at global ad agency 72andSunny. Holloway began her career in advertising, where she worked with major clients such as Jeep and Starbucks, but once she and Max realized their mutual burnout, they decided to leave their jobs and embark on a yearlong travel adventure.

    Throughout their travels, the couple brainstormed various business ideas, and their aha moment came during an unchallenging yoga class in Indonesia. They wondered why no one was creating stylish wrist or ankle weights to amp up workouts like these. With this idea in mind, they returned from their travels and set out to create the now-beloved Bala Bangle, using a successful Kickstarter campaign to launch their business.

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    Adrienne Faurote

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  • Meet Gabriela Anastasio: The Visionary Founder of Anastasio Home

    Meet Gabriela Anastasio: The Visionary Founder of Anastasio Home

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    In 2021, Anastasio took a leap of faith and turned her passion into a reality. She launched Anastasio Home with a singular focus on stone trays, a category that would soon capture the hearts of many. The brand’s commitment to quality, sustainability, and aesthetics set it apart from the competition. Anastasio Home quickly gained recognition for its stunning and ever-expanding collection of upcycled, limited-run home accessories, revealing Anastasio’s dedication to responsible sourcing and craftsmanship in every product. Impressively, these items are produced in the brand’s factory in India, a venture she embarked upon during the challenging times of the COVID-19 pandemic. This unexpected move allowed Anastasio Home to maintain meticulous control over its production processes while also contributing to the local economy and providing employment opportunities.

    Today, Anastasio Home’s products can be found in renowned retailers like Moda Operandi, Lulu and Georgia, and EyeSwoon. Evolving beyond stone, the brand is set to expand into new categories, including metals and lighting, promising an even broader range of exquisite home accessories for discerning customers.

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    Adrienne Faurote

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  • How Yanghee Paik Is Empowering Women Through Rael

    How Yanghee Paik Is Empowering Women Through Rael

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    In the world of organic feminine-care products, Rael has emerged as an industry changemaker. At the helm of this innovative brand is its co-founder and CEO, Yanghee Paik, whose journey from the entertainment industry to fem-tech entrepreneurship is nothing short of inspiring. 

    With the mission to revolutionize the feminine-care industry, the initial idea for Rael began out of frustration with the lack of clean, high-performance personal-care brands in America. Transforming their frustration into fruition, Paik and her co-founders decided to bring the advanced fem-tech products that they grew up with in Korea to the outdated U.S. market. In 2017, they took the leap and leveraged Korean manufacturing technology to launch Rael with a single product—an organic-cotton pad. Impressively, the cotton pad rapidly became the best-selling pad on Amazon, proving that the need in the market was there.

    Rael’s success didn’t stop at organic-cotton pads; the brand has expanded its offerings to include a wide range of organic feminine-care products, skincare, and supplements. Throughout the growth of Rael, Paik has never lost sight of the goal to provide support in every phase of the menstrual cycle in a sustainable, holistic way. Yet before Paik became a true trailblazer in the fem-tech industry, she spent over a decade working in the entertainment world.

    Growing up in Korea, she harbored dreams of making her unique mark on Hollywood. Her plan involved working as a consultant, gaining acceptance into an American grad school, and ultimately leveraging her education for a successful career in entertainment. Her ambitions led her to Harvard Business School, where she honed her business acumen, ultimately achieving the goal of becoming an executive at Disney. 

    Listen to the latest episode of Second Life to hear how Paik’s career path led her to make a significant difference in women’s lives. And keep scrolling to discover some of Rael’s best sellers.

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    Adrienne Faurote

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  • Jacob Elordi's Stylists Share Their Best Tips for Styling the Men in Your Life

    Jacob Elordi's Stylists Share Their Best Tips for Styling the Men in Your Life

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    Can you talk to me about how the heck the two of you ended up in your current roles with your current careers?

    Nicole DeJulio: While I was in school for design, I interned for two different stylists. At the time, there weren’t a lot of celebrity stylists in Los Angeles. There was only a handful. I had the opportunity to work with Phillip Bloch and Linda Medvene. From that experience, I was like, “I think I’m really into the design part of this job, so I’m going to concentrate on design.”

    I had this great idea. I was getting ready to graduate. I had like six months left, and I had this great idea that I was going to propose to my dad to continue my studies and get a master’s in costume design. When I presented the idea to him, he literally laughed in my face, and he said, “No, you’re not. You’re gonna get a job.” I was like, “Oh, okay.” Cut to a couple nights later, we were at dinner in New York in Soho, and three booths over was Linda Medvene. 

    I was so excited to see her and also so nervous. … Will she remember me? How do I say hi? What do I do? My 8-year-old niece Kayla looked at me and said, “What’s the big deal? I mean, what’s the worst that can happen?” Just hearing that from her, I got up from the table, and I walked over. She was lovely. We exchanged numbers, and it felt really good to have the courage to walk up to somebody who I really looked up to.

    Then it was six months later, and I decided to make a list of all the people I had met since moving to L.A.—not necessarily to look for a job but just to connect and see what they were excited about in the business, what was happening in the business. Linda happened to be the first person on my list, and she answered the phone. She said, “Oh my gosh, Nicole, I cannot believe you’re calling me. I needed you to start yesterday.” 

    I did, and Wendi and I both went on to assist Linda [Medvene] for about two and a half years.

    Wendi Ferreira: I got brought in because I had moved to L.A. from Orange County in January of, I think, 2001. I came here. I wanted a job. I had been working in fashion at Guess. Nicole called me and was like, “We need you now. We need you to meet us at the tailor’s. We need you to meet Denise Richards. Linda and I are busy, and we can’t get there in time for her.” So I show up, and this is the same thing: It’s the courage it takes to decide you can do this and jumping into something brand-new. I show up, and I introduced myself to Denise Richards as Linda Medvene’s assistant and took it from there. Carried on with the Golden Globes that year. 

    That was the start of Nicole and I working together as assistants. Opportunity took us in different directions from one another. In 2003, after about two and a half years of assisting, Nicole went on to do a tour with Sheryl Crow, and I worked on The Ellen DeGeneres Show. After about a year and a half or two years of that, we’re like, “What are we doing? Why aren’t we doing this together?” So we teamed up, and here we are.

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    Madeline Hill

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  • Meet Morgan Zanotti: The Visionary Behind Primal Kitchen's Natural Food Movement

    Meet Morgan Zanotti: The Visionary Behind Primal Kitchen's Natural Food Movement

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    In 2015, Morgan Zanotti, alongside her co-founder Mark Sisson, embarked on a journey to revolutionize grocery store aisles with a range of high-quality, delicious condiments, sauces, and dressings—all crafted without dairy, added sugar, or canola oil. Their brainchild, Primal Kitchen, started with a single product, avocado oil mayonnaise, and has since blossomed into a brand offering over 70 SKUs, gracing the shelves of more than 16,000 retail locations. 

    With an idea grounded in the belief that food should be both nutritious and delicious, Zanotti created Primal Kitchen to offer consumers a wide range of products that aligned with their dietary and ethical preferences. The brand’s commitment to quality, transparency, and real-food ingredients resonated with health-conscious consumers nationwide, eventually leading to the major acquisition by Kraft Heinz for $200 million. Before Zanotti was at the helm of changing the food industry as we know it, her career path was certainly not linear.

    Zanotti’s career journey began with a degree in accounting. She subsequently spent around nine months as an accountant, soon realizing that her heart lay elsewhere. Determined to find a more fulfilling career path, she worked as a waitress at a resort in Wisconsin, surfed her way through South America, and even obtained her yoga certification. Despite these soul-enriching experiences, she returned to the United States without a clear corporate career in sight. Undeterred by uncertainty, Zanotti explored various opportunities until she found her way to a branding and design agency. There, she honed her skills and developed a keen understanding of marketing and brand development. During this period, her life took a pivotal turn when she accepted the role of marketing director at KeVita, a beverage company specializing in probiotic drinks.

    At KeVita, Zanotti’s path intersected with Sisson, a renowned figure in the health and wellness industry. Their shared vision for creating wholesome, clean-label food products sparked a conversation that would alter the trajectory of both their careers. Listen to the latest episode of Second Life to hear how Zanotti continues to inspire with her dedication to creating a healthier, more flavorful world, one condiment at a time.

    Ahead, discover some of Primal Kitchen’s best-selling products.

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    Adrienne Faurote

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  • How Celebrity Stylist Molly Dickson Landed Her Big Break

    How Celebrity Stylist Molly Dickson Landed Her Big Break

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    Celebrity stylist Molly Dickson wasn’t always going to work in fashion. In college, Dickson majored in advertising, and two weeks before her graduation, she had an “aha” moment and realized that she wanted to work in fashion. “I called my mom. I’m like, ‘I do not want to do this. I’m gonna move to New York, and I’m gonna do fashion,’” Dickson said. While it took a little convincing, she eventually persuaded her parents to let her go to Los Angeles after graduation. 

    After getting her start working for a small designer and showroom in Los Angeles, Dickson secretly booked a flight to New York to interview with Marie Claire for an internship. Dickson landed the internship and stayed at the publication for two years before she felt like she was ready for a change. “A task that used to take me like two hours, I could literally do it in like two minutes,” Dickson said. “I don’t like being stagnant. I love to be challenged.”

    Dickson was hired by celebrity stylist Leslie Fremar and worked with Fremar for seven years. In 2018, Dickson went out on her own and now works with clients such as Sydney Sweeney, Katherine Langford, and Camila Mendes, just to name a few.

    For the latest episode of Who What Wear With Hilary Kerr, Dickson shares how she went from North Dakota to New York City to work in fashion, what it was like going out on her own, and more. For excerpts from their conversation, scroll below.

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    Madeline Hill

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  • How Shan-Lyn Ma Is Revolutionizing Wedding Culture With Zola

    How Shan-Lyn Ma Is Revolutionizing Wedding Culture With Zola

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    If you’ve been a bride or bridesmaid over the last several years, chances are you’re familiar with the wedding registry site Zola. Shan-Lyn Ma, the co-founder and co-CEO of Zola, founded the site with one mission in mind: to make wedding planning easy. Together with Nobu Nakaguchi, Ma built a platform that would redefine the wedding registry experience. Since its inception, Zola has helped over 2 million couples plan their dream weddings, providing them with a streamlined, modern, and user-friendly solution. 

    Like many successful companies, Ma and Nakaguchi recognized a problem in the wedding industry and sought to provide a solution to make a greater impact. Recently, Zola expanded its services to include baby registries, further cementing its position as a game-changer in the industry with Ma at the helm.

    From a young age, Ma harbored dreams of becoming an entrepreneur. She vividly remembers adorning her childhood bedroom with a poster of her idol, Jerry Yang, co-founder of Yahoo. This early fascination with entrepreneurial legends set the stage for her future endeavors. Armed with ambition and a strong educational foundation, Ma pursued an MBA from Stanford University, and after graduating, she wasted no time in making her mark in the tech world. Her journey began at Yahoo, where she started as an intern before transitioning into product marketing, ultimately honing her skills and igniting her passion for the world of technology and the digital marketplace.

    In 2008, Ma joined the e-commerce giant Gilt Groupe as its first Product Lead. She became the youngest executive on the team and quickly made her mark. During her time at Gilt, she established her own business unit, Gilt Taste, a venture that would prove pivotal in her future endeavors. It was at Gilt Groupe that Ma crossed paths with her future Zola co-founder, Nakaguchi. While Ma’s career continued to soar, she and Nakaguchi were simultaneously percolating on a groundbreaking idea: As Ma attended countless weddings, she couldn’t help but notice registry sites’ cumbersome and outdated nature. Her frustration reached a tipping point, and she confided in Nakaguchi, who shared her sentiment as he planned his own wedding.

    Together, they recognized the need for disruption in the wedding planning industry. Listen to the latest episode of Second Life to hear how Ma’s past career experiences led her to shape modern wedding culture for the better.

    Next: How Brit Marling Has Become an Absolute Entertainment Powerhouse

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    Adrienne Faurote

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  • How Brit Marling Has Become an Absolute Entertainment Powerhouse

    How Brit Marling Has Become an Absolute Entertainment Powerhouse

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    In the world of entertainment, Brit Marling is the ultimate multi-hyphenate. A director, showrunner, writer, and actor, Marling has versatile talents that have left an indelible mark on the industry. It all began in 2011 when she made her foray into the industry with films Another Earth and Sound of My Voice, which premiered side by side at the Sundance Film Festival, catching the attention of both critics and audiences. The films not only garnered nominations for Independent Spirit Awards but also secured distribution deals with Fox Searchlight.

    Marling’s career continued to skyrocket as she went on to create and star in hits like The East and The OA. Her unique storytelling abilities and captivating on-screen presence set her apart in a competitive industry. However, Marling has proven herself to be a constant innovator, always pushing the boundaries of her career. In November, she made her television directorial debut on the FX murder mystery show A Murder at the End of the World. The show has been praised for its gripping narrative and thoughtful storytelling—two things that have defined Marling’s career.

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    Adrienne Faurote

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  • Meet Monique Rodriguez: Founder and CEO of Viral Haircare Brand Mielle Organics

    Meet Monique Rodriguez: Founder and CEO of Viral Haircare Brand Mielle Organics

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    If you happen to be dialed in to the beauty industry, chances are you’ve come across the haircare brand Mielle Organics on TikTok or Instagram. Founder and CEO Monique Rodriguez launched Mielle in 2014 with a single product, the Mint Almond Oil. Just a year later, the product sold out in a staggering 95 Sally Beauty stores. Today, Mielle boasts an impressive range of 10 collections, each designed to address specific haircare needs. Its products can be found on the shelves of over 100,000 stores, making it a household name in the beauty industry.

    It was Rodriguez’s passion for crafting high-quality, natural products that resonated with consumers, fostering an overwhelming response and building a loyal following. After facing a tragic life event, Rodriguez found solace in her love for beauty products and the science behind them. She decided to channel her energies into experimenting with hair product formulations, often concocting mixtures in her own kitchen. To share her personal haircare journey and educate others about the benefits of certain ingredients, she turned to social media. Rodriguez’s authentic and informative content quickly gained traction, attracting a dedicated following of beauty enthusiasts. Her followers soon began encouraging her to transform her homemade haircare creations into marketable products. Thus Mielle was born.

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    Adrienne Faurote

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  • How Alice Bell Became Fashion's Favorite Astrologer

    How Alice Bell Became Fashion's Favorite Astrologer

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    As her interest in traditional editorial work began to wane, Bell unexpectedly found herself drawn into the intricacies of astrology. In fact, growing expertise in the subject matter made her the unofficial office astrologer at Vogue, where fellow employees sought her insights into their birth charts and cosmic destinies. It was here that Bell’s stars began to align. 

    Recognizing her gift for translating the language of the stars into relatable and meaningful insights, Bell decided to share her astrological knowledge with a wider audience by offering free readings on her social media platforms, which quickly gained popularity. Today, Bell has established herself as a trusted astrologer, podcast host, and workshop facilitator. The best part? Her journey has come full circle, as she proudly serves as the resident astrologer at British Vogue, bridging her fashion roots with her true passion. In June, Bell released her first astrology book Trust Your Timing, which reveals her extensive knowledge of astrology while also reflecting her personal growth and evolution throughout her transformative journey.

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    Adrienne Faurote

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  • Meet Lindsay Holden: The Co-Founder of Modern Haircare Brand Odele

    Meet Lindsay Holden: The Co-Founder of Modern Haircare Brand Odele

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    Lindsay Holden is the co-founder of Odele, a trailblazing haircare brand that’s changing the game with inclusivity at the forefront. Derived from the Norwegian phrase meaning “to share,” Odele is designed for anyone who showers, regardless of age or gender.

    In 2020, Holden, alongside her co-founders Britta and Shannon, embarked on a mission to revolutionize the haircare industry by introducing Odele as a brand that’s clean, inclusive, and offers salon-grade haircare solutions for all. While launching a brand amid a global pandemic might seem like a daunting task, Odele defied the odds and achieved profitability within its first six months of business. Today, the brand consistently contributes to charitable organizations, has garnered acclaim from publications like Cosmopolitan and Women’s Health, and proudly sits on the shelves of major retailers such as CVS, Ulta, and Target.

    But before Holden began making waves in the haircare industry with Odele, she spent an impressive eight years in the retail industry, working at Target in various buyer and merchandising manager roles in the Domestics + Home department. In her time at Target, she honed a keen sense of what makes a product truly exceptional, providing invaluable insights for Odele’s development.

    Prior to her tenure at Target, Holden actually kick-started her career as an account manager, first at the renowned mattress company Serta and later at the image licensing business Corbis. Listen to the latest episode of Second Life to hear how Holden’s strong foundation in business and relationship management led her to building an incredibly successful beauty brand. And keep scrolling to shop some of our favorites from Odele.

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    Adrienne Faurote

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  • How Gara Post Is Revolutionizing Luxury Wellness—From Humans to Pets

    How Gara Post Is Revolutionizing Luxury Wellness—From Humans to Pets

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    If you’re up-to-date on wellness trends, chances are you’ve come across The Now Massage Boutique, a massage concept that has completely revolutionized the art of relaxing. As the co-founder and chief creative officer, Gara Post has redefined what a modern-day massage looks like. In fact, in 2015, Post and her team at Post Investment Group noticed the glaring gap in the wellness market—a lack of affordable yet elevated massage experiences—which sparked the determination to offer a solution. Thus, The Now Massage Boutique was born, setting itself apart with its chic design and exceptional massage offerings. Its first boutique opened its doors in the heart of Los Angeles.

    Over the past eight years, The Now has witnessed remarkable growth, expanding to over 50 locations across the United States. The brand’s success is rooted in its commitment to providing affordable luxury, offering clients an escape from the hustle and bustle of everyday life to indulge in a truly rejuvenating experience. In addition to its physical locations, The Now ventured into the world of wellness products, further enhancing its clients’ self-care routines. The introduction of a membership model brought even more value to patrons, making wellness accessible on a regular basis.

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    Adrienne Faurote

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  • How Interior Designer & Author Heidi Caillier Found Her Calling in the Industry

    How Interior Designer & Author Heidi Caillier Found Her Calling in the Industry

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    It might come as a surprise that renowned interior designer and author Heidi Caillier wasn’t always so sure that design was for her. While earning a master’s degree in international public health, Caillier embarked on her career at a medical clinic in the Gambia. However, upon returning to the United States, she found herself disillusioned by the administrative nature of public health roles. This disappointment ignited her quest for a fulfilling career, leading her through a multitude of endeavors, from studying acupuncture, nursing, and accounting to teaching scuba diving, practicing yoga, and even trying her hand at bartending.

    Despite her diverse experiences, Caillier still hadn’t found her true calling. It wasn’t until she ventured into the world of design blogging that she discovered her passion. Through her blog, Caillier secured her first job at a design firm, ultimately paving the way for her successful career in interior design. Caillier honed her skills at notable design firms such as Jute Home and Lauren Nelson Design before venturing out on her own in 2014 to establish her eponymous interior design company. Today, Heidi Caillier Design boasts a team of six full-time employees and takes on projects across the country, with celebrity homes on the horizon. Caillier’s dedication to creating spaces that reflect her clients’ distinct personalities and lifestyles shines through in her work, making her a respected figure in the world of design.

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    Adrienne Faurote

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  • Meet Vicky Tsai: The Founder Behind Beloved Skincare Brand Tatcha

    Meet Vicky Tsai: The Founder Behind Beloved Skincare Brand Tatcha

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    There’s no denying that Tatcha has become an industry favorite in the beauty world as a skincare brand that seamlessly blends Japanese botanicals with clinically backed ingredients to rejuvenate not just the skin, but also the soul. At the helm of the brand is Vicky Tsai, who founded the brand during her own journey of soul-searching and self-discovery. During a visit to Kyoto, she immersed herself in the beauty practices of the geisha, a cultural treasure of Japan. Through their time-honored rituals, Tsai’s skin found solace and healing—a transformational experience ignited a fire within her to share these age-old secrets with the world.

    Today, Tatcha stands as a key player in skincare found in massive retailers like Sephora and on the counters of major beauty influencers and creators. And while Tsai, with the guidance of geisha and cultural advisors, has built an incredibly successful and purposeful skincare brand, her path was certainly not linear. In fact, Tsai’s journey is a testament to her extraordinary persistence, resilience, and unyielding sense of purpose. 

    Tsai’s career initially led her to the bustling streets of Wall Street, where she worked as a derivatives trader at Merrill Lynch in New York City. Little did she know that the city she called home would experience one of the most significant events in modern history with the September 11th attacks on the World Trade Center—marking an extremely pivotal moment in her life. After 9/11, Tsai reevaluated her path, looking to find more fulfilling work. Thus, she embarked on a new journey by enrolling in Harvard Business School which led her to a myriad of opportunities. She interned at SKII and ventured into the world of Starbucks in China. Later, she joined a tech startup focused on sustainability. Despite these diverse experiences, Tsai was still grappling with a sense of purpose while dealing with acute dermatitis that plagued her skin.

    A decade into her corporate career, Tsai made a bold and audacious decision — to prioritize her own happiness. Armed with nothing more than a desire for change and a staggering half a million dollars of debt, she bid farewell to her job and set off on a journey of self-discovery and exploration. Listen to the latest episode of Second Life to hear how Tsai eventually found her footing in the beauty industry.

    And keep scrolling to shop some of Tatcha’s best-sellers. 

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    Adrienne Faurote

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  • Sohla El-Waylly’s Culinary Journey: From Fine Dining to Food Media and Beyond

    Sohla El-Waylly’s Culinary Journey: From Fine Dining to Food Media and Beyond

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    In the world of culinary arts, Sohla El-Waylly has undoubtedly made a name for herself. As a chef, on-camera personality, and cookbook author, El-Waylly has carved a unique path to success, guided by her unwavering passion for cooking. 

    Growing up, El-Waylly always knew that her heart belonged in the kitchen. However, it wasn’t until after she graduated college with a degree in economics that she mustered the courage to pursue her true calling. She took the leap and enrolled in culinary school, setting the stage for a career that would soon be nothing short of extraordinary. In the years that followed, El-Waylly honed her skills by staging at renowned establishments like Eleven Madison Park. She navigated the demanding world of fine dining in New York City, working her way into some of the most acclaimed kitchens. 

    In 2016, El-Waylly and her husband embarked on a new adventure by opening their own restaurant, Hail Mary. However, after a year of hard work and dedication, they faced the challenging decision to close their beloved establishment, marking a pivotal moment in El-Waylly’s culinary career. She ventured into the realm of food media, joining Serious Eats, where her expertise shone brightly. She then went to Bon Appétit, where she contributed as a recipe tester, and she has now found her home at The New York Times, where she develops mouthwatering recipes.

    But El-Waylly’s talent and charisma extend beyond the kitchen. She seamlessly transitioned into the world of on-camera presentations, participating in the test kitchen at Bon Appétit. Her YouTube series, Stump Sohla, became a hit. Further showcasing her versatility, she launched the History Channel’s online series Ancient Recipes With Sohla, where she explored the rich tapestry of culinary history. And perhaps one of her most exciting ventures has been serving as a judge alongside Dan Levy on the HBO competition cooking show The Big Brunch.

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    Adrienne Faurote

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  • How Emily Schuman Has Become a Mogul in the Digital and Lifestyle Landscape

    How Emily Schuman Has Become a Mogul in the Digital and Lifestyle Landscape

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    Schuman’s influence extends well beyond her blog, as she has successfully transitioned into a multifaceted entrepreneur. Today, her Instagram account boasts an impressive following of 565k, where she shares snippets of her personal life, fashion tips, and glimpses into her various business ventures. One of these ventures, her online shop, features a selection of jewelry that she designs and restocks regularly, appealing to her loyal fan base with each new release. Most recently, Schuman ventured into the world of scented candles with her new brand Lavune. Launched in December 2022, Lavune introduced holiday-themed scents such as Evergreen and Ember, which quickly gained a devoted following. Now, the collection also includes a core selection that continues to attract candle enthusiasts worldwide.

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    Adrienne Faurote

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  • Meet Eliza Blank: The CEO and Founder of Plant Empire The Sill

    Meet Eliza Blank: The CEO and Founder of Plant Empire The Sill

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    In a world where we’re constantly seeking ways to bring nature indoors, Eliza Blank, the founder and CEO of The Sill, has managed to turn her passion for plants into a thriving business. The Sill, a direct-to-consumer houseplant company, is on a mission to make everyone a “plant person” and infuse indoor environments with the benefits of lush greenery. 

    Blank’s love affair with plants was deeply rooted in her upbringing. Inspired by her mother’s green thumb and the lush gardens that filled her childhood home, Blank developed a profound appreciation for the natural world. However, as a young adult living in a tiny New York City apartment, she encountered a common challenge: finding the perfect plants to thrive in limited indoor spaces. This ultimately sparked the initial idea for The Sill while Blank was still in college. 

    In 2012, Blank decided to take the leap and turn her plant-focused dream into a reality. To start her venture, she launched a Kickstarter campaign, which successfully raised $12,000, providing her with the initial capital needed to embark on her entrepreneurial journey. In the early days of The Sill, Blank took a hands-on approach; she personally sourced, potted, and hand-delivered plants to clients in the bustling metropolis of New York City. It was a labor of love, a testament to her dedication to bringing the beauty and benefits of plants to city dwellers.

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    Adrienne Faurote

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  • How Mario Dedivanovic Went From Working at Sephora to Launching His Beauty Line

    How Mario Dedivanovic Went From Working at Sephora to Launching His Beauty Line

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    For anyone who’s listening who might not have an encyclopedic knowledge of your career as I do, can you give a little bit of context to your origin story and how you first fell in love with makeup?

    I always had an interest growing up. I was born and raised in the Bronx, a child of Albanian immigrant parents from Montenegro. Super old-school, super old-fashioned.

    A super kind of also suppressed childhood, because I always knew I was slightly different and interested in things like beauty and supermodels and MTV and pop stars.

    I always kept that quiet and to myself. I always had an interest in beauty, because I remember also when I was young watching my oldest sister, Vicky, apply lipstick before she went to school or she teased her hair.

    I was always fascinated by the transformation aspect of that. There was something there that inspired me.

    After high school, I went to Manhattan to look for a job. I stumbled across Sephora—which was the Rockefeller Center Sephora—and it was three stories.

    Sephora was a new concept in the United States at the time. I remember walking in, and my mom was with me.

    She immediately took me through the revolving doors and spun me back outside. She’s like, “No, no. This is not for you this place.”

    I think she saw these guys that had makeup on, and she was like, “Oh, no, no, no.”

    Long story short, I eventually got hired. I wound up even calling the headquarters in France to ask why wasn’t being hired. So I had an interview, and I got the job.

    I used to stand by the door and hold baskets and say, “Welcome to Sephora. Welcome to Sephora.” All day.

    This woman asked me, there was this gondola full of hundreds of lipsticks, and she was overwhelmed. She asked me to help her choose a lipstick, and for a second, I was like, “Oh my god, what am I going to do?”

    Because I want to do it, but I’m not supposed to, because it’s not my job.

    I specifically remember the color. It was this reddish, almost Benetint-y kind of shade. I gave it to her, and she tried it on.

    She was just like, “Oh.” She goes, “I love this. Thank you so much.” That little experience, it was an epiphany.

    It somehow gave me this confidence that I had never felt before in my life.

    That’s it. This is what I want to do. This is my world. This is what I want to work toward.

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    Madeline Hill

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  • Meet Ría Safford: The CEO Curating the Perfectly Organized Home

    Meet Ría Safford: The CEO Curating the Perfectly Organized Home

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    Ría Safford is a master of organization. But it’s a skill that came to her with practice, and she wants to teach you to practice too.

    As the founder and CEO of RíOrganize, a luxury home-organization, relocation, and curation solution to help families nationwide transform their homes, Safford made it her mission to make homes functional and harmonious spaces. With that simple yet profound company ethos, Safford’s keen eye and organizational skills have helped spaces evolve into homely havens.

    Safford decided to take a leap of faith and start RíOrganize in 2016, but it wasn’t until 2019 when a pivotal moment arrived: Celebrity hairstylist and entrepreneur Jen Atkin sent her a DM about organizing her beauty closet. This serendipitous connection marked a turning point in Safford’s career, opening doors to collaborations and opportunities she had never imagined. Today, Safford is not only a trusted advisor for families seeking order in their homes but also a recognized name in the world of celebrities and high-profile clientele such as Paris Hilton and Chrissy Teigen. She has even ventured into co-branded product lines with retail giants Amazon and Target.

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    Adrienne Faurote

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  • From Spice Girl to Multitalented Storyteller: Geri Halliwell-Horner’s Evolution

    From Spice Girl to Multitalented Storyteller: Geri Halliwell-Horner’s Evolution

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    There’s no denying that Geri Halliwell-Horner is an icon. At just 22 years old, she skyrocketed to stardom as Ginger Spice in the legendary girl band the Spice Girls, whose debut single, “Wannabe,” took the world by storm, topping charts in 22 countries. The group’s unparalleled success continued with their record-breaking stint at number one on the U.S. Billboard Hot 100, making them a global sensation and best-selling girl group at the time, notorious for both their music and style. 

    Then, in 1998, Halliwell-Horner embarked on a solo music career, releasing three studio albums. Yet her artistic journey didn’t stop there. She discovered her passion for storytelling, leading her to venture into the world of literature. Her best-selling autobiography, If Only, opened the door to her career as an author. Her fictional children’s series Ugenia Lavender achieved remarkable success, selling over 250,000 copies within its first five months. And tomorrow, on October 3, Halliwell-Horner’s latest book, Rosie Frost and the Falcon Queen, makes its debut. To enhance the reading experience, she has even composed music to accompany the novel, demonstrating her boundless creativity and dedication to storytelling.

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    Adrienne Faurote

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