Francesca and Martin Scorsese Bring Their Viral Father-Daughter Act to the Super Bowl

“It’s basically not real if it’s not on the internet,” Francesca Scorsese tells her father, Martin, in a newly released teaser for the Oscar winner’s upcoming Super Bowl ad. It’s a fitting sentiment for the pair, whose viral TikToks have both boosted the icon’s profile among the younger generation and introduced the world to his 24-year-old daughter, an aspiring filmmaker.

The elder Scorsese helms his first Super Bowl ad for Squarespace, a teaser which features the director learning how to create a website with Francesca, who serves as the commercial’s behind-the-scenes creative director. In the teaser, which can be seen below, the father and daughter mimic the banter found in their popular TikTok and Instagram videos, which contain artful trolling of Marvel movies and a fan cam clip where Francesca calls Martin a “certified silly goose.”

At one point, Martin quips, “This website slaps, kid, doesn’t it?—a direct callback to Francesca explaining Gen Z slang terms to him. Although she jokingly replies, “I really regret ever teaching you that,” the Tisch graduate says that neither of them plan on pausing their partnership—including in more TikToks. “He tells people that I pull him into them, but actually, it’s the other way around,” Francesca tells Vanity Fair.

The younger Scorsese, who only recently saw her brief role in her father’s film The Aviator for the first time, insists she “leans more toward darker themes” in her own work. Francesca was the behind-the-scenes creative director on Scorsese’s 2023 Bleu de Chanel commercial featuring Timothée Chalamet, and at the 2023 Cannes Film Festival, both father and daughter debuted projects. Scorsese’s was the Oscar-nominated Killers of the Flower Moon, while Francesca’s was her latest short, titled Fish Out of Water. In between work on an A24 book she’s writing with her father and a short film inspired by her mother Helen Morris’s childhood, Francesca spoke to VF about growing up Scorsese, attending the Oscars, and embracing the nepo-baby label.

Vanity Fair: In the Super Bowl ad teaser, you joke about regretting teaching your dad what “slaps” means. Do you have any remorse about introducing him to some of the more Gen-Z stuff, like Letterboxd or TikTok?

Francesca Scorsese: Oh, my God, I don’t have any regrets. Honestly, sometimes, he’ll like….Oh God. Sometimes, he will use Gen-Z slang because he’s heard it, and it’s the funniest thing to me. I feel like hearing your dad say, “Oh yeah, that slaps,” or, “I’m so woke,” or whatever, it’s just so cringy to me. It just makes me crack up. He is from a different generation, so it’s a little—I wouldn’t say embarrassing to hear him say it, but it’s funny because it feels like he is really trying to stay current with my generation and with me.