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It appears WWE does not have plans to utilize artificial intelligence for developing storylines, contrary to recent reports. While the company is exploring AI, its focus seems to be on production rather than creative writing.
A recent report from Dave Meltzer in the Wrestling Observer Newsletter claimed WWE had hired Cyrus Kowsari as Senior Director of Creative Strategy specifically to lead a transition towards AI-based storytelling. Meltzer reported that Paul “Triple H” Levesque introduced Kowsari to the creative staff with this mandate.
However, a new report from Fightful Select offers a different perspective on Kowsari’s role and WWE’s AI intentions. According to Fightful, the new hire’s focus will primarily be on production elements and efficiency improvements, not generating creative storylines.
The Fightful report states, “The WWE creative team is of the impression the new hire is being brought in to find ways to help using AI to remove background noise of shots or organize files quickly, or work on production elements as opposed to creative storylines.”
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This suggests that AI tools will be used to streamline tasks like video editing and asset management rather than replacing human writers. The report emphasizes that the creative team itself is not being replaced by algorithms.
Further reinforcing this, a top talent within WWE reportedly dismissed the idea of AI taking over creative duties. “AI is not replacing the creative team. A top talent said, ‘Michael Hayes, Paul Heyman and Ed Koskey are not AI,’ and took exception to the belief that AI storylines were going to happen,” the Fightful report added.
This clarification comes as WWE navigates complex, character-driven storylines praised by fans. Tonight’s episode of Raw is expected to address the vacant World Heavyweight Championship following Seth Rollins’ injury, a situation requiring nuanced storytelling that, according to the latest report, will remain in human hands rather than being dictated by AI.
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