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UK Pop Talent Alexis Strum Showcases Pop Versatility on Career Best Album ‘Swim’ – Culture Fix

Alexis Strum has been keeping us well fed with her glorious return to the world of pop music. Now delivering her third studio album, Swim, the set features up-tempo anthems such as If You Think I’m Too Much (You Should Go Find Less) and Everybody, whilst also showcasing an endearing emotional sincerity on numbers including the poignant title track.

“I never imagined I’d write another song, let alone make another album…” Alexis shares, and we’re absolutely delighted she has. The star has brought an undeniable sense of fun and DIY graft to the campaign for the album, from a trip to San Marino to audition to be the microstate’s Eurovision Song Contestant with If You Think I’m Too Much to her proud glock-pop enthusiasm (the glockenspiel makes a few welcome appearances here). Alexis has been having fun with the LP and that’s truly evident to those who listen.

The attitude-packed Life B4Me is a bouncing, melancholic pop banger, whilst the 80s-flavoured chorus of Outgrown shines with an ethereal punkiness that evokes The B-52s’ Kate Pierson and Cindy Wilson’s charm, and Alexis showcases her pop versatility on mid-tempo ballad When the Good Goes Bad. The grooving Karma shines as a standout, unsurprisingly impressing as the album’s first single, whilst the finger-snapping iciness of Playlist shimmers with an emotionally detached cool, as Like the Other Girls soars as a heartfelt country-tinged vocal highlight.

If you missed our interview with Alexis a few months back, you can read that here. Stream Swim above and order the CD here.

Culture Fix

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