‘Tis the Season for OTT Window Displays

Before the Thanksgiving leftovers have even been boxed up, retailers all around the globe are displaying just how ready they are for the holidays with festive, over-the-top windows and light shows at their most-trafficked brick-and-mortar locations. In New York City, Saks Fifth Avenue, Bergdorf Goodman and Bloomingdale’s have become entertainment destinations, upping the ante year after year with their seasonal décor. The party has expanded beyond department stores (and the Big Apple), with more brands and hotels getting in on the fun and zhuzhing up their façades.