This Polarizing Y2K Beauty Trend Is Back with Vengeance—How to Pull It Off

Anyone who lived through the late 90s or early 2000s knows just how devoted we, as a society, were to wearing frosted eye shadow. We held onto that stuff like a vice grip, and it was pretty much fundamental to any on-trend makeup look. Celebs like Christina Aguilera, Paris Hilton, and Naomi Campbell were just a few of the era’s it-girls that embraced it. Yet, fast forward a few years to the mid-aughts, and it pretty much fell completely out of style. We’ve lived a fairly frost-free existence ever since.

Up until now, that is. It’s officially back, and celebs like Dua Lipa, Gigi Hadid, Megan Thee Stallion, and Elsa Hosk are cosigning the new-old trend. The only difference is, this time, they’re wearing modern frost finishes in a fresh way. If you’re wondering how ‘frosted eye shadow’ and ‘modern’ could ever possibly be placed in the same sentence, we get it. That’s why we’ve rounded up the most influential frosty makeup looks as of late. We’ve also tapped a celebrity makeup artist to learn more about the trend and how to update it for 2023.