This Cocktail-Inspired Trend Is Already Giving Latte Makeup A Run For Its Money

“When I created my Martini Makeup look I had no idea it was a trend created around it, so I would say for me Martini Makeup stands for that feminine luxurious feel and energy that you have when enjoying a dirty martini cocktail at the bar with your friends,” says makeup artist Claudia Neacsu, whose TikTok makeup tutorial received over 594.0k views since it was posted on August 9th. “My model has such beautiful hazel almost golden eyes and this what what inspired me to create the look in the first place.” Neacsu understands the sudden rise in popularity of the trend as offering the opportunity to try a new look for celebratory moments. 

“Most makeup trends that got popular recently are a bit more approachable and easy to create where Martini Makeup can get a bit more technical from a makeup technique perspective,” she continues. “It’s also a bit more of a dramatic look, not so much for everyday wear like the Strawberry makeup look for instance.” Makeup artist and content creator Zoe Kim Kenealy who released a TikTok makeup tutorial with her take on the look last fall titled ‘Dirty Martini Makeup’ offered a similar point of view.

“I think the looks that do the best tell some sort of story. All of the cocktail makeup looks have that quality,” explains Kenealy. Following the aforementioned video, she released a series of drink-inspired makeup looks that evolved into a series. “For a lot of the series that I do, I like to personalize to my followers… whatever your favorite cocktail is [may] be the one you want to watch, save, or recreate.” She also highlights the role character creation plays in the popularity of these videos; as “it’s trying to immolate the vibe of the person that would wear that look.”