There Are Lots of Ways to Raise Capital. Here’s How 3 Inc. 5000 Founders Did It

Looking to scale your business? You’re going to need money to do it—and unless you’re planning on bootstrapping indefinitely, that’ll probably involve some outside capital.

But with lots of different ways to secure third-party investment, from venture capital and private equity to grant programs and the public markets, how’s an entrepreneur to choose?

Attendees at this week’s Inc. 5000 conference in Phoenix got a first-hand look at some of the different paths that high-growth business leaders have followed to success during a panel on Thursday featuring creative growth capital strategies. On stage were three Inc. 5000 founders: Tony Lamb of the shaved ice truck business Kona Ice (No. 1935 in 2014), Vanessa Rissetto of the telehealth nutrition startup Culina Health (No. 564 this year) and Kim Vaccarella of the beach bag brand Bogg Bag (No. 434 in 2020).

All three founders achieved impressive scale with their startups, but financed them in very distinct ways. Vaccarella started Bogg Bag as a side hustle, using money from her kids’ college savings plan and husbands’ pension to kick things off before eventually inking a deal for a minority investment. Rissetto, meanwhile, built up Culina with referrals from doctor friends, then went down the venture capital path, closing a $7.9 million Series A late last year. And Lamb bootstrapped Kona Ice for a while before private equity eventually bought out his co-founder’s shares, leaving him with a 51 percent stake; following a second PE deal, he now owns around one-third of the company.

People have very mixed feelings about PE funds, he told the Inc. 5000 audience, but “no one brings value like private equity brings value.”

Of course, not every financing opportunity bears fruit. Lamb said he fielded meetings with 15 different prospective investors before landing on the right one, while Rissetto turned down an early offer from a VC fund that said it would back Culina if it had $10 million EBITDA—to which Rissetto responded, “If I was $10 million EBITDA, I would not need you.”

Vaccarella also turned down a major deal with a public company because it would’ve given them full control over Bogg—something she was unwilling to sign over.

“I was not ready to give up my baby yet,” she says of the proposal, which would’ve been worth over $100 million had she taken it. She went into “a little bit of a depression” after rejecting the offer, she says, in part because she’d told her nieces and nephews that she would take them all to Disney when she thought the deal was going to happen.

But “better things come along,” she adds. Still, she encourages her fellow entrepreneurs to listen to their guts when it comes to working with the people on their cap table.

“They’re going to have a million ideas for you, because they’ve done it all a million times,” Vaccarella said. “The people that they were bringing in had so much more experience in bigger brands than Bogg Bag—but at the end of the day, what I do know is, I do know Bogg Bag. I know my customer. So I needed to forcefully, in the nicest way possible, come out and say, ‘No, this is the way I want to see it done. This is what we need to get back to.’”

She added: “Sometimes you lose yourself when you take on all those partners, and you’re intimidated by them. So finding that balance has been important for me.”