The secret to pumpkin spice’s multi-billion-dollar success

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It’s not really fall until you have a warm cup of pumpkin spice latte in your hands. This iconic flavor, which has become synonymous with the leaves changing, has raked in millions of dollars and created an empire. Find out how pumpkin spice has become a cultural phenomenon, from its nostalgic appeal to its exclusivity […]

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Mandy Applegate

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