The Natural, Luxurious Perfume of Our Dreams Didn’t Exist, so We Created It

Ever since I was sent Eauso Vert’s Discovery Set ($60), which features all five eco-conscious fragrances from the brand, I’ve found myself in a sizable choke hold. Not only does the brand prove that clean, nontoxic fragrances can actually last all day or night, but in my *very picky* eyes, each of the unique scents is also a sparkling masterpiece. If you twist my arm, I’ll tell you Sintra and TikTok-viral Purple Noon are my favorites, but I truly love them all.

Founded by Tanya Gonzalez and Faye Harris,  Eauso Vert has a refreshing commitment to transparency and sustainability—a rarity in an industry that is often cloaked in undisclosed trade secrets, many of which are, quite literally, toxic. “Manufacturers aren’t legally required to disclose the ingredients used in their fragrances,” Harris explains. “This means the term ‘fragrance’ can house a mixture of potentially hundreds of undisclosed chemicals if the manufacturer chooses not to share this detail. Without transparency, consumers can’t really make informed decisions about the product they use.” (Eauso Vert, for the record, uses 13 upcycled ingredients within its five-scent lineup in addition to 97 to 99% of ingredients developed using green chemistry.)

Even though skincare, haircare, and makeup have made huge strides in the “clean” category, Gonzalez and Harris (who met during their 10+ years working in beauty marketing) noticed a gaping hole in the luxury-fragrance arena. “We wanted to build something really intentional in our sustainability efforts and the design of the brand—everything from packaging to formulation to community,” says Harris. “We developed the concept of Eauso Vert to open the conversation of transparency and sustainability within the luxury-fragrance category while creating these really unique, long-lasting, genderless scents.” 

While the founders both told me their own Eauso favorites (Joga and Vanilla Embers for Gonzalez and Purple Noon and Vanilla Embers for Harris), I was curious to get to know the rest of their beauty lineup, especially considering their many years of working in the beauty industry. Keep scrolling! Gonzalez and Harris are spilling every detail and ride-or-die beauty must-have below.