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When it comes to finding the best personalised gifts, I like to approach it from every angle. What would my mum love? What would a makeup-obsessed friend want? What would my ex-boyfriend have wanted… besides a break from me? And of course, what do I secretly want? I combine market research with expert insight to create a list that ticks every box.
With the rest of the Glamour shopping team, I attend product launches and press days to test the latest in fashion, beauty, and lifestyle, hunting down the gifts that are actually worth your money. If a product hasn’t been personally road-tested by me or a Glamour editor, I lean on customer reviews and stick to brands we know and trust.
When I get my hands on a sample, here’s what I look for:
- Design — Is it useful, durable and cute enough to actually display?
- Price point — Would we genuinely spend this much on it?
- Delivery — How smooth was the shipping, and were there hidden costs?
- Giftability — Is it something your recipient will not only love, but actually use regularly?
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Sophie Cockett, Fleurine Tideman
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