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The CEO of Southwest Airlines Is Making Huge Change He Calls ‘Crazy’ and ‘Dumb Simple,’ but It’s Actually Brilliant—And It Starts in 10 Days

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But Jordan is about to try something new, an idea he says some will consider “crazy,” and was born from a “dumb simple” technique he learned from former CEO mentors. Starting in 2026, he’s not taking any meetings on Wednesday, Thursday, or Friday afternoons.

“When you first start, it’s easy to confuse business and going to meetings with leadership,” Jordan said in a recent CEO roundtable held at The New York Times’s 2025 Dealbook Summit. “It’s not leadership because you’ve got to focus on what you can do…The most important thing, that is, the work you’re doing for the company that only you can do.”

“And if you don’t create time to do that, you’re just grinding,” said Jordan.

Jordan’s advice is more than a productivity hack, it’s based on sound research and principles of emotional intelligence. Namely, that meeting overload leads not only to lost productivity, but feelings of stress and overwhelm. In fact, I’ve been practicing this technique for years and found it one of the single biggest contributors to my productivity and stress management.

Why is scheduling times for “no meetings” so helpful? And how can you apply Jordan’s technique to your own work? Let’s dive in. (If you enjoy this article, consider signing up for my free emotional intelligence course.)

Protect your ‘peak productivity’ time

“Faster alone, further together.” The truth of that proverb is clear: Working solo allows you to move more quickly, but there are some goals you can only achieve when you work as a team.

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Justin Bariso

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